Job description

Requirements

  • Entry level
  • No Education
  • Salary to negotiate
  • Calgary

Description

The Head of CRM will be responsible for managing and driving growth of the companies CRM ensuring all revenue opportunities from the CRM are maximised.


Duties of a Head of CRM include:


-Working closely with the sales and marketing director to provide guidance on how to maximise current and prospective relationships through the use of the CRM.


-Ensure the CRM provides an effective sales funnel and efficient sales process.


-Analysis of the current CRM and ensuring it?s fit for purpose and the goals of the organisation.


-Define requirements for effective use of the CRM and its infrastructure.


-Making sure the CRM is customer focussed and working to maximize its effectiveness for sales and distribution.


-Working with external agencies and suppliers to ensure the successful delivery of the CRM plan.


-Planning, managing and delivering multi-channel, digital CRM marketing campaigns.


-Segmenting of the CRM to enable tailored and relevant marketing messages to customers.


-Ensure return on investment through KPI?s and performance metrics.


-Championing and driving through necessary CRM changes ensuring full buy in from all stakeholders in the business.


Our ideal background of a Head Of CRM:


-Previous experience in similar Head Of CRM role.


-Excellent technical knowledge of CRM and analytical systems.


-Must have a strong commercial outlook and the ability to manage project delivery through internal and external stakeholders.


-Excellent understanding of CRM principles in a B2B and B2C environment.

  • marketing
  • ms project

About the company

Since 2003, ReadyRecruit's goal has been to simplify the recruitment process in order to build better teams. We connect organizations and top talent in Canada.