- Entry level
- No Education
- Salary to negotiate
The Marketing Automation Manager will be responsible for overseeing and implementing all automated marketing campaigns for the organisation.
Duties of the Marketing Automation Manager
-Establishing a range of automated marketing campaigns based on various criteria.
-Reviewing existing marketing campaigns across the business and automating where appropriate.
-Delivering a steady stream of qualified leads for the organisation.
-Ensuring all platforms within the business communicate with each other to remove discrepancies.
-Implementing lead scoring practices to enable higher conversions of quality leads.
-Implementation of a marketing automation platform for the business.
-Carrying out A/B testing on automated marketing campaigns to maximise results.
-Segmenting audiences and optimising campaigns to increase effectiveness.
-Reporting on all campaigns and making changes where necessary.
-Working collaboratively with other departments to ensure automated campaigns achieve company goals.
Background of the Marketing Automation Manager
-Previous experience using Marketing Automation platforms such as Marketo, Pardot and Hubspot.
-Strong analytical mindset and an ability to analyse campaigns.
-Relevant industry experience would be a strong advantage.
-Excellent email marketing and campaign experience is essential.
About the company
Since 2003, ReadyRecruit's goal has been to simplify the recruitment process in order to build better teams. We connect organizations and top talent in Canada.