Job description

Requirements

  • Entry level
  • No Education
  • Salary to negotiate
  • Calgary

Description

The pay per click executive will manage the company?s pay per click campaigns ensuring they are effective at bringing in revenue.


Duties of the ppc executive


-Managing the company's pay per click campaigns.


-Analysis of keyword search volumes to identify strong keywords for campaigns


-Keyword research to establish strong buying keywords


-Monitoring competitors pay per click campaigns and reporting on keywords being targeted


-Analysing return on investment of all PPC campaigns and reporting to the PPC manager


-Maximising return on investment for allocated pay per click budget


-A/b testing with pay per click wording to establish the best click through rates


-Allocating budget for remarketing and analysing ROI.


-Using Google analytics to ensure pay per click campaigns are targeting the optimum demographics.


-Creating reports on campaign success and reporting these to senior management and clients.


-Developing campaigns, copywriting, testing landing pages and writing development plans.


-Collaborating with designers to produce creative for campaigns.


-Devising strategies to drive online traffic to the company websites.


-Optimizing existing campaigns and maximising return on investment.


-Maintaining and monitoring keyword bids and monthly budget caps.


Requirements of the role:


-Previous experience with managing pay per click campaigns for a variety of organisations.


-Up to date knowledge of Google analytics and various digital marketing software.


-Excellent people skills and the ability to translate client briefs into results.

  • google analytics
  • marketing

About the company

Retail Detail is a retail recruitment, staffing and HR solutions agency based throughout Canada. The economy of the retail industry is growing as more young people desire to make their future careers within this field.
As new retail stores and companies are coming and growing, new recruits are needed and this is where we help through our services such as talent acquisition, outsourcing and training.