Job description


  • Entry level
  • No Education
  • Salary to negotiate
  • Guelph


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Shopper Marketing Manager- Royal Canin Canada

LOCATION:  Guelph, ON, CA, N0B 2J0

A mutually rewarding experience.

Work. Realize your ambitions. And realize there’s more to being in business than just making a profit. That’s the Mars philosophy. And the opportunity we offer every one of our Associates. An opportunity to take what you do and make it mean more for you, for those around you and for the planet.  What you get here is challenging, interesting work. You get the tools you need to do a great job and you get to have the best possible people on your side to help you do it. And at the same time as getting to find ways to do business better today than we did it yesterday and driving a great career, you also get to build a more enlightened business and drive sustainability.

Because it’s never just about a single person, a single project or a single brand. It’s about how you can grab everything that’s within your reach here and use it to pursue mutual, long-term gain. It’s about having ideas. And ideals. Being prepared to risk failure because the promise of success means we’ll all be a little better off. It’s that mix of integrity and ambition that makes Mars such a special place to work. And why working here is always about more than just a job.

About Mars, Incorporated 

Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN’S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.




Job Summary
Customer focused role responsible for co-development of Customer Specific Promotions to support the National Calendar, support to customer teams on Joint Business Planning and account planning as well as supporting development and project management of critical trade show executions. This role will lead development of all sales communications and ensure timely communication to sales in terms of national calendar programming.

Leading deployment of the category strategy for independent Pet Specialty stores and key accounts customers as well as identifying channel specific strategies where applicable. (Farm & Feed vs. SPT)


Key Accountabilities      

Creating Category Leadership:
Deployment and On-going Coaching on Category Story across both Royal Canin and Eukanuba to enable profitable growth for the science category.
Execute Store Lab Activities and translate this data into actionable insights to foster category growth for Science Category.
Identify and understand the needs of internal and external customers.
Analyse data to build compelling stories that deliver mutual category growth determined by revenue and profit working with key account teams.
Develop and Understand competitive insights to help shape a full understanding of category dynamics.

Trade Marketing:

Ownership over National Conversion Calendar – Development, Rollout and Communication
Ownership over data aggregation services ensuring sales dashboards are updated
Drive assessment of promotional effectiveness by implementing and leading a “post-gaming” culture to future proof activity moving forward.
Internal Co-ordinator for Customer Specific Promotions acting as project manager between Key Accounts and Portfolio Managers
Co-ordinate new item set up – Supporting Key Account Teams via completion of appropriate forms and development of distributor communications.
In-direct management of budget via JBP and Trade Shows
Rollout and involvement in pricing strategy – With Consult responsibility on Regular Selling Price and Accountability on Promotional Selling Price.

Drive a One-Demand Culture:

Coordination and organization of Joint Business Planning Meetings as required.
Joint responsibility with

About the company

Mars is an American global manufacturer of confectionery, pet food, and other food products and a provider of animal care services, with US$33 billion in annual sales in 2015,and is ranked as the 6th largest privately held company in the United States

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