- Entry level
- No Education
- Salary to negotiate
Johnson & Johnson Consumer Inc., a member of Johnson & Johnson's Family of Companies, is recruiting two Community & Engagement Leaders (CEL). These positions are located in Skillman, NJ.
Johnson & Johnson Family of Companies touches more than a billion people’s lives each day through our health care products and services, our corporate giving, and the volunteer efforts of our employees. The Johnson & Johnson Group of Consumer Companies develop and market beloved brands that address the needs of consumers and health care professionals worldwide. Our portfolio ranges across several distinct business units: Baby Care, Oral Care, Compromised Skin Care, Beauty, and Self Care (Over-the-Counter) products.
Assigned to Commercial Squads within Johnson & Johnson’s BEAUTY or HEALTH E Business Units, the CEL acts as the consumer voice advocate, serving as the expert in consumer experiences, influencing decisions on channels and content strategy for AVEENO®, BAND-AID®, JOHNSON’S®, LISTERINE®, and other brands within J&J’s Beauty, Wound Care, Baby Care and Oral Care portfolios. By embodying the brand persona, he/she manages the brand community online and partners with the Consumer Care Center (CCC) to bring a holistic perspective on the consumers experiences in all channels (digital or traditional). The CEL will bring insights to the brand team by identifying opportunities to strengthen brand equity, educate consumers, create competitive advantage and reduce friction through holistic best-in-class experiences to all consumers.
Manages consumer interactions with the brand within owned, earned and paid channels inclusive of social media, brand and retailer websites, influencer marketing and partnerships, and PR, and helps keep the brand ahead of the industry with trends, consumer terminology, identifying up and coming influencers ensuring all owned assets are up-to-date and compliant. Oversees all consumer questions, comments, and complaints on the brand’s owned digital assets and participates in selective social media conversations, interacting directly with consumers daily. Responds, and/or coordinates with CCC, across all social media channels to any consumer and/or influencer who has posted about the brand. Recommends potential identified influencers to Influencer Marketing partner. Triages and escalates high-risk communications and works with Brand, PR and copy review teams to develop appropriate responses. Posts social media content developed by brand and/or agencies partners ensuring proper communication to CCC and key stakeholders and that all posts are up-to-date and compliant. Identify new channels and opportunities to connect and engage with the brand’s consumer, build understanding of consumer insight, attitudes and relationships with the brand. Recommends appropriate protocols and engagement strategies for those opportunities. Keep finger on the pulse of social trends, new platform features and best practices, and provide channel and community insights with actionable next steps on an ongoing basis. Remains immersed in all emerging technologies/media and competitive landscape to determine the latest trends and what is relevant for the business. Leverages BrandWatch & SalesForce Social Listening Tools to determine real time trends and engage in topics and top brand loyalists in the space. Develops interaction report on brand ecosystem & provides insights to Commercial Squads on content performance, product innovation, ratings & reviews and recommended communication optimizations. Recommends best practices on response-time and consumer interaction satisfaction metrics for brand(s). Works with CCC and Global Strategic Insights & Analytics (GSI&A) to develop regular holistic analytics on promotional activities effectiveness and brand’s communications impact in all channels (including phone, email). Supports key brand connections to consumers via CRM enrollment and ratings & reviews generation where appropriate.
Passionate for consumers: champions consumer voice at Commercial Squad strategy and planning meetings. Serves as the “compass” for the Squads, sharing his/her solid POV on the current consumer preferences, need gaps and best practices in providing consumers with best-in-class experiences. Partners with GSI&A, agencies and CCC to consolidate brand’s consumer voice in
About the company
If you’re thinking about taking your career to a place where you can be seen for the talent you bring to your work, where you’ll have a chance to be the driver of your own career, and where others share your passion for caring and success, then we invite you to explore Johnson & Johnson. BE VITAL in your career and make a unique mark. Join the approximately 129,000 men and women who work within our companies and touch the lives of more than a billion people around the world every day.