I´m a marketing professional specialized in Digital Marketing, eCommerce and Community Management with more three and a half years of experience in FMCG industry; working at Hero Group www.hero-group.ch

Optimistic, proactive, flexible, self-demanding and goal-oriented.


  • International Digital Marketing Manager

    at Hero Headquarter

    Janvier 2015 - at Present

    Kanton Aargau

  • Digital Product Manager

    at Hero España S.A

    Mars 2014 - Décembre 2014


    ECOMMERCE: launching and management of the ecommerce strategy for the Spanish Online Store: www.latiendahero.es. SOCIAL MEDIA: creation and coordination of digital campaigns to support different Hero brands, content generation and social media advertising within a social community of more than 450.000 followers. EMAILING / CRM: manage campaigns to Hero Database and optimize results through A/B testing, triggers, analytical reports... WEB ANALYTIC: prepare digital reports to optimize all Hero online actions. Tools: Google Analytics, Synthesio, Magento CMS, Webtrekk, Socialbakers, among others. WEB POSITIONING: monitoring SEM campaigns through Adwords and SEO optimization. MOBILE: coordinate and supervise all developments of Hero Apps (native and ad-hoc solutions, HTML or mixed). Optimize results (downloads, reviews and opinions, push/pop-ups messaging). Mobile Ads Campaigns.

  • Digital Marketing Assistant

    at Hero España S.A.

    Avril 2012 - Février 2014


  • Digital Marketing Trainee

    at Hero España S.A.

    Août 2011 - Mars 2012



  • Master in Digital Marketing & eCommerce

    at ESDEN Business School

    2010 - 2011 (1 year) València

  • Dual Award BA (Hons) International Business

    at Manchester Metropolitan University - UK

    2009 - 2010 (1 year) Manchester

  • Business Administration

    at University of Murcia

    2005 - 2010 (5 years) Murcia


  • Espagnol Native

  • Anglais Negotiation

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