Marketing & International Business Development / +15 years / MBA / People, Sports & Nature enthusiast
Septembre 2015 - at Present
Canton de Vaud
I follow a personal development program in Lausanne at present. The aim is to carry on my career in a Switzerland based company, open to international markets, where my skills as marketing and sales professional could be of help to further develop its business and brand awareness.
Marketing & External Relation Manager
Avril 2006 - Novembre 2012
Sector: Education – Business Schools. EIG delivers business management education via its undergraduate, master and executive education programmes. Scope of action: Marketing and Sales. Clients/Markets: Spain, Uruguay, Colombia, Venezuela, USA, Germany, Japan, UAEmirates, Morocco. Main achievement: Best ever results of the company, x10 increase in lead generation +50% increase in sales. Responsibilities: Design and execution of the marketing and sales strategy. Market research and lead identification. Actively involved in sales, analysis of trends, results and improvement measures. Event management and promotion actions. Institution representation and public relations management. Media relations and company advertising policy. Community relations. Customer life cycle management. Team management and coordination. On the academic side, lecturer in International Business Development.
Mars 2004 - Mars 2006
Sector: Distribution – Hospitality Industry. Founded in 1927, Carranza Hospitality provides consulting services and a full range of products (+25.000) to the hospitality industry. Scope of action: Supply chain. Suppliers/Markets: China, Germany, UK, Luxembourg, Italy, Portugal, France. Main achievement: Stock management + logistics system. Reduction of average stock by 18%, transport costs by 20% while pushing sales up to 12%. Responsibilities: Assessment, selection and approval of suppliers. Distributor brand agreements and new product development. Negotiation of buying prices and conditions. Pricing and promotion. Trade show management. SKU management. Demand planning. Reviewing of the handling and storing systems. Setting up a local and international transport system. Cost reductions and efficiency improvements. Quality control and incident reporting guidelines. Service coordination and liaison with sales department for 4 branches, 70 staff, sales points and sales teams.
Founder & Managing Director
Février 2000 - Janvier 2004
Sector: International Trade - Food Industry. International Trade of fresh food products. Scope of action: Marketing and Sales. Main achievement: Market penetration in Iceland, UK, Germany, Czech Republic, Slovakia, Hungary and Poland. Responsibilities: Development of the strategy and execution of the business plan. Analysis and selection of international markets. Communication. Client relationship. Trade shows and trade missions. New product development and tailor made solutions. Financial risk management. Pricing policy. After-sales service, logistics and export documentation coordination. Costing and budgetary control.
South America Coordinator
Juin 1997 - Janvier 1999
Sector: International Trade – Cargo Airlines. AL is a leading general cargo sales and service provider. Working with a well established portfolio of Airline Partners they offer cargo solutions to destinations worldwide. Global network of 81 fully owned offices spanning 48 countries. Scope of action: Marketing and Sales. Clients/Markets: Chile, Argentina, Peru, Ecuador, Colombia, Bolivia, Paraguay, Brazil, Mexico, USA, Germany. Main achievement: Best GSA for the years 1997 and 1999. Responsibilities: Contribution to the strategic planning for the area. Regular and timely reporting on market, sales and competitors. Sales presentations. Following-up on sales leads. Channel incentive programs. Liaison with other carriers and setting up of interline agreements. Supplier negotiations. Development of tailor made service programs. Consignee sales program. Trade show coordination. Coordination of all the staff involved in the operations. After-sales follow-up with clients.
2015 - 2015 (1 year) Granada
Máster Dirección Empresas
2005 - 2007 (1 year) Madrid
Programa Avanzado Gestión Internacional de la Empresa
2003 - 2003 (1 year) Madrid
Programa Avanzado Creación de Empresas
at INCYDE- Cámaras
1999 - 2001 (1 year) Granada
B.A. (Hons) in Business Management
at University of Derby
1992 - 1997 (4 years) Derby
Marketing & Business Development
Marketing & International Business Development / +15 years / MBA / People, Sports & Nature enthusiast.
A versatile background with broad experience in marketing and business development, entrepreneurial spirit, relation building skills and international exposure.
A professional with strong work ethic and sound business acumen, fully identified with the values of integrity, respect, collaboration, innovation and effectiveness. I have been involved in different industries such as Air Cargo, Agro Food, Hospitality or Education.
B.A.(Hons) in Business Management by University of Derby-UK- and Master in Business Administration by ESIC. I speak English, French and Spanish.
Knowledge and keywords