10 years of work experience in the Australian, South East Asian, South Asian, South African and Middle Eastern markets. My varied professional experiences have leveraged me to take an "out of the box" approach to daily functions and problem-solving.


  • Volunteer

    at Playground for the World Foundation, Germany

    November 2018 - at Present


    Design publishing materials to inspire people to support the cause in children’s right through sustainable playgrounds and right to play. Review documents in English language.

  • Inventory Loss and Discount Analyst

    at Petbarn, Australia

    September 2015 - April 2017

    State of New South Wales

    Assessed trends, provided insights and analytics to identify key drivers and critical issues affecting shrink and discounts for Australia's largest pet care specialty retail group. Developed solutions to offer better in-store experience.

  • Operations Management Trainee

    at Valiram, Australia

    February 2014 - February 2015

    State of New South Wales

    Analyzed and reconciled stock discrepancies. Improved operational processes and policies for brands such as Victoria's Secrets Beauty and Accessories, TUMI and Kate Spade New York in Australia.

  • Entrepreneur

    at Armadillo, Singapore

    October 2012 - December 2013


    Conducted promotional and communication activities and sales analysis and strategies. Research on brand, product, price and distribution for sustainable and innovative textural paper notebooks.

  • Sales Assistant to National Business Manager

    at SC Johnson & Son, Australia

    January 2012 - December 2012

    State of New South Wales

    Identified promotional volume under accruals and return of investment with National Business Manager. Verified claims discrepancies and overspending for two of Australia's biggest supermarkets, Woolworths and Coles.

  • Regional Product Marketing Assistant

    at Toshiba, Singapore

    January 2008 - October 2010


    Prepared and presented in regional sales training. Participated in product developments, road maps and launch processes for distributors in South East Asia, South Asia, South Africa and Middle East.

  • Marketing Associate

    at Toshiba, Malaysia

    May 2006 - October 2007

    Kuala Lumpur

    Supported nationwide sales team by monitoring market developments and pre-sales activities. Analyzed marketing effectiveness nationwide for executive management.

  • Public Relations Assistant

    at Sunway Group, Malaysia

    April 2005 - May 2006

    Kuala Lumpur

    Supervised front line customer service officers to improve visitors shopping experience and tenants’ welfare at Sunway Pyramid Shopping Center. Headed the Environmental Conservation campaign.


  • Masters of Marketing

    at University of New South Wales, Australia

    2011 - 2012 (1 year) State of New South Wales

  • Bachelor of Arts (Journalism & Public Relations)

    at Curtin University of Technology, Australia

    2003 - 2005 (2 years) State of New South Wales

  • Diploma in Mass Communication & Multimedia

    at Limkokwing University of Creative Technology, Malaysia

    2001 - 2003 (2 years) Kuala Lumpur


  • English Native

  • German Elementary

  • Chinese Conversation

  • Malay Elementary