Requirements

• Entry level
• No Education
• Salary to negotiate
• Köln

Description

The Digital Marketing Director will be in charge of creating a vision for digital marketing, developing an online marketing strategy and leading a team of marketers in implementing that strategy.


Duties of the Digital Marketing Director include:


-Translating a vision for online marketing into a coherent digital marketing strategy


-Developing and executing integrated online strategy with wider company marketing plans


-Leading and managing digital marketing team


-Enhancing ecommerce by increasing web visibility and traffic


-Using PPC, SEO, email campaigns, blogs, forums, and other social media experience to generate leads


-Understanding analytics and measuring ROI


-Increase brand awareness


-Making sure marketing plan is in alignment with marketing budget


-Analyse marketing plan and performance using KPI?s


-Working with senior employees in development of overall business plan


Requirements for the role:


-Educated to degree level. Ideally with a digital marketing qualification too.


-Significant digital marketing experience


-Experience leading a team


-Ability to carry out all digital functions.


-Overall marketing experience with an expertise in digital marketing


-Great project management, organisational, and analytical skills


-Experience managing a budget


-Experience and in depth understanding of SEM