- Entry level
- No Education
- Salary to negotiate
The Marketing Automation Manager will be responsible for overseeing and implementing all automated marketing campaigns for the organisation.
Duties of the Marketing Automation Manager
-Establishing a range of automated marketing campaigns based on various criteria.
-Reviewing existing marketing campaigns across the business and automating where appropriate.
-Delivering a steady stream of qualified leads for the organisation.
-Ensuring all platforms within the business communicate with each other to remove discrepancies.
-Implementing lead scoring practices to enable higher conversions of quality leads.
-Implementation of a marketing automation platform for the business.
-Carrying out A/B testing on automated marketing campaigns to maximise results.
-Segmenting audiences and optimising campaigns to increase effectiveness.
-Reporting on all campaigns and making changes where necessary.
-Working collaboratively with other departments to ensure automated campaigns achieve company goals.
Background of the Marketing Automation Manager
-Previous experience using Marketing Automation platforms such as Marketo, Pardot and Hubspot.
-Strong analytical mindset and an ability to analyse campaigns.
-Relevant industry experience would be a strong advantage.
-Excellent email marketing and campaign experience is essential.
About the company
With the growth of organized retail stores and businesses, services of a retail recruitment agency are needed by major retail companies and businesses, and we are here to help.
At RetailFocus, we provide retail staffing solutions for our clients and our services meet all types of retailing needs.
If you are a jobseeker and interested in working within the retail industry, with our vast knowledge and a wide database of job vacancies, we can increase your likelihood of finding the perfect position.
For the employers, we have a range of recruitment services available that can aid you in filling up the open positions in your company.