Requirements

• Entry level
• No Education
• Salary to negotiate
• Berlin

Description

The Marketing Automation Manager will be responsible for overseeing and implementing all automated marketing campaigns for the organisation.


Duties of the Marketing Automation Manager


-Establishing a range of automated marketing campaigns based on various criteria.


-Reviewing existing marketing campaigns across the business and automating where appropriate.


-Delivering a steady stream of qualified leads for the organisation.


-Ensuring all platforms within the business communicate with each other to remove discrepancies.


-Implementing lead scoring practices to enable higher conversions of quality leads.


-Implementation of a marketing automation platform for the business.


-Carrying out A/B testing on automated marketing campaigns to maximise results.


-Segmenting audiences and optimising campaigns to increase effectiveness.


-Reporting on all campaigns and making changes where necessary.


-Working collaboratively with other departments to ensure automated campaigns achieve company goals.


Background of the Marketing Automation Manager


-Previous experience using Marketing Automation platforms such as Marketo, Pardot and Hubspot.


-Strong analytical mindset and an ability to analyse campaigns.


-Relevant industry experience would be a strong advantage.


-Excellent email marketing and campaign experience is essential.