Job description

Requirements

  • Entry level
  • No Education
  • Salary to negotiate
  • Berlin

Description

Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique travel experiences around the world. Whether an apartment for a night, a castle for a week, or a villa for a month, Airbnb allows people to Belong Anywhere through unique travel experiences at any price point, in more than 65,000 cities and over 191 countries. We promote a culture of curiosity, humanity, and creativity through our product, brand, and, most importantly, our people.
 
 
The DACH Marketing Manager will report to the Regional Marketing Director, EMEA and will be based in Berlin. S/he will be responsible for developing and implementing marketing programs focused in the DACH region.


S/he will drive profitable growth, working collaboratively with cross-functional teams including PR/communications, growth marketing, product & product marketing, design, consumer strategy & insights, community engagement, and country leadership, for effective and impactful integrated plans.


In addition to discipline expertise and being highly detail-oriented, the successful candidate will demonstrate a natural disposition to hosting in his / her daily activities, a drive to play just as hard as s/he works, a willingness to pivot quickly when necessary and adjust plans accordingly, a passion for creativity and rigorous analytical thinking, and humour.


Core Responsibilities:

Work closely with country leadership to develop local marketing plans for greatest business impact, in accordance with seasonality, fleeting opportunities, maximized earned media, community engagement, and brand health metrics.
Collaborate across functions, markets and regions, to drive highly effective, creatively excellent integrated marketing activities, including but not limited to: advertising; social, digital and experiential conception; media strategy, execution, optimization, and program reporting; and growth and performance tactics.
Lead the management of creative and media agency partners, fostering best-in-class and highly productive agency partnerships
Enable and support localization, ensuring all marketing activities feel local and personal, wherever possible leveraging existing strategies, content and plans for improved productivity
Manage analytics and reporting for brand health and marketing activities working closely with Consumer Strategy & Insights, Media Managers, FP&A and other analytics teams
Organize and attend regular routines across disciplines. Ensure seamless flow of information between global, regional & local teams
Conduct and disseminate regular AARs (after action reviews) on projects including results, lessons learned and best practices to Global, regional and local internal and external partners
Manage and track marketing budgets and ensure effective budget use, meeting or exceeding efficiency targets
Work with HQ, finance and operations on budget forecasting and actualizing; ensuring timely SOWs and contracts with partners at all times; provide regular activity updates and reconciliations

Required Skills/Knowledge/Experience:

Passion for Airbnb & travel. Experience hosting on the site is a huge plus.
10+ years of relevant work experience at a start-up, agency or client-side marketing, with preference in the consumer internet space of travel, design, technology, or lifestyle brands
Strong understanding of and experience working closely with product and/or growth marketing
An integrated marketing mindset, passion for creative excellence in storytelling through multiple media types, both visual and written, with solid experience in brand and creative strategy, off- and online media, including social, SEO, SEM, measurement & analytics, project / campaign and agency management
Appetite for a fast-paced environment and desire to constantly reassess and optimise
Excellent written and oral communication in German and English, a keen visual sense, attention to detail and a quick wit
Solid and proven leadership capabilities, building teams / networks, and communicating across national boundaries a must
Ability to work within tight deadlines, adjust quickly to changes in priorities, and balance short-term needs with long-term strategic initiatives. Ability to simplify is key!
 
 
 
 
 
 
 
 
Airbnb is committed to working with the best and brightest people from the broadest talent pool possible. We believe a diversity of ideas fosters innovation and engagement, and

About the company

Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world — online or from a mobile phone or tablet.

Whether an apartment for a night, a castle for a week, or a villa for a month, Airbnb connects people to unique travel experiences, at any price point, in more than 65,000 cities and 191 countries. And with world-class customer service and a growing community of users, Airbnb is the easiest way for people to monetize their extra space and showcase it to an audience of millions.

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