Job description

Requirements

  • Entry level
  • No Education
  • Salary to negotiate
  • München, Landeshauptstadt

Description

The online marketing executive will be responsible for carrying out all aspects of online marketing through a range of different digital media.


Duties of an online marketing executive include:


-Collate and report back monthly on performance statistics for all digital communications across all channels, using these statistics to influence future digital activity.


-With the rest of the Marketing Communications team act as a brand guardian in terms of look and feel of online communications as well as tone of voice of copy.


-Overseeing PPC campaigns monitoring their performance and return on investment.


-Writing informative and effective search engine optimised copy for the website and external blog postings.


-Using the CRM to maximise online marketing opportunities.


-Managing the company?s email marketing campaigns.


-Monitoring return on investment for the different online marketing campaigns.


-Managing the organisations Social Media accounts ensuring all copy is relevant for the different platforms.


-Managing the content diary for social media content.


-Keeping up to date with changes and advances in social media and advising on new channels and approaches to adopt.


-Monitoring social media for company mentions and engaging with customers where relevant.


Ourideal background of an online marketing executive:


-Previous online marketing experience.


-Degree educated with a minimum of a 2.1 in a relevant degree.


-A CIM qualification would be an advantage but not essential.


-Experience of HTML coding and Photoshop would be an advantage.


-Analytical and proactive approach to online marketing.

  • blog
  • marketing
  • online marketing
  • social media

About the company

With the growth of organized retail stores and businesses, services of a retail recruitment agency are needed by major retail companies and businesses, and we are here to help.
At RetailFocus, we provide retail staffing solutions for our clients and our services meet all types of retailing needs.
If you are a jobseeker and interested in working within the retail industry, with our vast knowledge and a wide database of job vacancies, we can increase your likelihood of finding the perfect position.
For the employers, we have a range of recruitment services available that can aid you in filling up the open positions in your company.