Serial Entrepreneur and Investor. Founding, building and managing my own companies from 1993 to date in the areas of marketing and online business. Over 22 years of experience managing from start-ups to consolidated multinational corporations. Pioneer in online business from 1996.


  • Co-Founder and Chairman

    en beBee

    Enero 2015 - Actualidad


    Chairman of beBee, the Collaborative Professional Network www.

  • CoFounder and CEO

    en Media Response

    Enero 2008 - Diciembre 2015


    Founder and CEO Media Response 2008 – 2015 Madrid Media Response is a cross channel digital advertising company focusing in Spanish and Portuguese speaking countries and offering digital advertising solutions to Fortune 500 brands across key marketing channels -- display, video, email, programmatic buying and mobile -- on all devices. This gives advertisers and publishers a one-stop shop for all their digital advertising needs. Media Response is present in 9 countries (Spain, Portugal, USA, Mexico, Brazil, Colombia, Peru, Chile and Argentina) with 200 employees. Group Companies Hotwords (contextual Display), Webzodes (video and webseries), Efficient Target (programmatic buying), Canalmail (email marketing) Efficient Mobile (Mobile Advertising)

  • Cofounder and CEO

    en Canalmail

    Enero 1999 - Febrero 2008


    From 2000 to 2015 Founder and CEO of Canalmail, the Number 1 email marketing specialist with offices in Madrid, Lisbon and Mexico DF. Canalmail was successfully sold to Media Response in 2008 through a secondary buy out transaction. Former investors 3i and TALDE made 3x return on the investment.

  • Founder and CEO

    en Mixmail

    Agosto 1996 - Agosto 1999


    Mixmail was the first and biggest free web based email service in Spanish language. Successfully sold to Jazztel, the Spanish IBEX35 Telco, in 1999.

  • Founder and CEO

    en Issna Assessores de Marketing

    Marzo 1993 - Agosto 1996


    Number one direct marketing and sales house in Portugal. Successfully sold in 1996.


  • INEF

    en Basque Country University

    1988 - 1992 (4 años) Araba


  • Español Nativo

  • Euskera Negociación

  • Inglés Negociación

  • Italiano Elemental

  • Portugués Negociación

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