Descripción de la oferta
- Sin Experiencia
- Sin estudios
- Salario a negociar
What you’ll be doing...
The Content Strategist leads the Verizon Connect commercial content marketing strategy with the goal of driving lead acquisition, thought leadership and brand awareness by managing the creation and distribution of content assets including ebooks, white papers, blog posts, webinars, videos and more that appeal to our target audiences across multiple industries.
In this role, you’ll use your strategic insight and hands-on skills in content marketing, editorial strategy, blogging, webinar management, influencer outreach and more to create organic demand and drive quality, high-volume leads for the world’s largest fleet telematics and mobile resource management SaaS platform.
The role will be focused on supporting the International markets (all regions outside North America - primarily Europe and Australia) identifying best practices in countries and north America then making them available to the other regions.
We’re looking for a proven content marketing leader who can create and manage world-class content and dynamic experiences that build relationships across all customer personas and industry segments—from the top to the bottom of the marketing and sales funnel—to drive the performance necessary to achieve aggressive growth expectations. The ideal candidate will call on the skills and insights of a journalist, producer, publicist, marketing and data analyst, and more to consistently grow online audience, engagement and conversions to hit monthly lead targets and fill the pipeline with high-quality leads that convert into lifelong customers.
Specific areas of responsibility include:
Managing the online content resource centers and blogs for multiple country-specific websites: including developing and maintaining an effective editorial calendar and creating, assigning and editing articles, blog posts and long-form content to increase web traffic, engagement and conversion.
Identifying and developing a team of freelance writers and industry thought leaders to contribute content and expertise in the markets we serve.
Creating monthly email newsletters for prospects and customers that provide actionable tips and insights to help them run their businesses, communicate the value of the company’s products, and, for customers, encourage up-sell opportunities and utilization tips to enhance customer retention.
Identifying and managing content syndication and webinar opportunities to drive top-of-funnel leads.
Monitoring and reporting on relevant metrics and KPIs.
Contributing to successful ideation, strategic planning, and collaboration within the Demand Generation Team and between the Demand Gen Team and other functional teams including Product Marketing, Digital Marketing, Marketing Communications, Customer Marketing, and Country Marketing.
7+ years’ progressive experience in content marketing and engagement, particularly as a high-volume content producer and manager, preferably in a business-to-business technology/SaaS domain.
Excellent English language writing and editing skills.
Excellent analytical and problem-solving skills; experience using analytics to make decisions, set priorities and demonstrate performance.
4-year degree in journalism, marketing or related field.
You will be asked to provide work samples and concrete examples of projects that met or exceeded goals in contributing to growth.
What we’re looking for...
When you join Verizon...
You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.
Sobre la empresa
For more than 100 years, Verizon has been at the center of the communications revolution.
Verizon is one of the largest communication technology companies in the world.
We help people, businesses and things communicate better.
The digital world promises consumers a better, more connected life, and we’re the ones delivering it. We make it possible for people to stay in touch and businesses to connect with their customers. We’re also bringing technology and hands-on learning opportunities directly to kids who need it most. Our goal is to inspire tomorrow’s creators to use technology to build brighter futures for themselves, their families and the world.