Descripción de la oferta
- Sin Experiencia
- Sin estudios
- Salario a negociar
Descripción Del Puesto
There will never be a typical day at Accenture Digital, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Our clients operate at scale in international markets – you’ll be working with famous brands and household names – no worrying about how to explain what you do to your family again!
We are actively looking for a data analyst Key role and responsibilities:
This role will focus on leveraging near real time data signals from advertising and audience response, for building machine/statistical learning models, and recommendation engines for application in marketing activation at scale, with a goal to improve both media and creative performance, as well as business outcomes for clients.
Leveraging your experience and expertise in Python or R, in working with large data sets for
•Connecting disparate customer data, and response signals from cross-channel marketing for customer centric media and creative optimization by building recommendation engines for near real-time activation to various audiences, channels, and AdTech, Martech platforms.
•Data Transformation and joining for end point analytics, reporting and visualization. Making sure data is connected according to dimensional architecture, existing or calculated dimensions. Joining the right data into the right dimensions.
•Leveraging analytics, and machine/statistical learning techniques for insights, optimization across media content and 3rd party, and 1st party data for increased return on marketing investment.
•Automation of analytics workflows and industrialization/productization of analytics services for speed and scale in global application for Accenture clients.
•Staging and testing before pushing new rules/ dimensions live to production.Monitor and report on performance improvements etc.