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Buzzes
  1. Jesse Caesar

    Jesse Caesar

    05/12/2016
    Listen and connect with emotion or get lost in the advertising glut...
    Jesse Caesar
    Jesse Caesar on Twitter
    twitter.com “Great ads don't solve problems, they feel with us (kind of like being a good boyfriend) #Advertising #Love #relationshipgoals @nigelhollis...
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  2. ProducerPatrick Scullin

    Patrick Scullin

    02/12/2016
    Technology Enables Truth To Be Whatever You Want It To Be
    Technology Enables Truth To Be Whatever You Want It To BePeople have always been suspicious of marketers. We are the sideshow barkers preaching our promises to the masses, inviting them to buy our wares and realize the incredible benefits our clients’ products and services provide.And our audiences have...
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    Comments

    Max J. Carter
    02/12/2016 #2 Max J. Carter
    What you have described is everything wrong with the word today.

    What happens is when truth shows up people treat it like the plague and attack the one speaking it by calling them negative as they pop that delusional bubble people are living in and using to justify abusing each other insisting that their opinion is more important than the truth.
    Mohammed Sultan
    02/12/2016 #1 Mohammed Sultan
    @Patrick,Nowadays, more marketers are becoming social media influencers because they are more concerned with people feeling and when they recognize that feeling ,perception and more depth of understanding is there ,they also will be there.To get insight into or understanding of people ,you should be someone who is also in constant touch with them.Technology has also helped us to create a simple model of creating,implementing and evaluating an efficient social media strategy, when technical people were able to integrate their innovation with the creativity of marketers in order to properly understand the offering of their company.
  3. ProducerRobert Cormack

    Robert Cormack

    02/12/2016
    The Key to Happiness: Don't Go to Bed Mad.
    The Key to Happiness: Don't Go to Bed Mad.(Lessons on How to Avoid Customer Churn Rates) Supposedly, a few seconds is all it takes for our brains to store a moment. I say supposedly, because our brains are such complicated things. You never really know what the brain is going to do...
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    Comments

    Andrew Goldman
    03/12/2016 #16 Andrew Goldman
    Agreed, still anything is better than nothing) #11
    Gerald Hecht
    03/12/2016 #15 Gerald Hecht
    #7 @Jared Wiese thank you for the clarification; I suspected that this was the case;
    Robert Cormack
    03/12/2016 #14 Robert Cormack
    I'll have to try that to confirm the results, Gert. As Richard Manual of The Band once said about life: "I just want to come out even."#1
    Robert Cormack
    03/12/2016 #13 Robert Cormack
    I think that was my uncle's point, Kevin. Thanks.#2
    Robert Cormack
    03/12/2016 #12 Robert Cormack
    That would mean I can't sleep with myself, @Jim Murray.#5
    Robert Cormack
    03/12/2016 #11 Robert Cormack
    Good thoughts @Lisa Gallagher#10 #9 The percentage they donate to orphanages, @Andrew Goldman is, unfortunately, small compared to what they should donate. Large corporations like McDonalds should be donating millions. That's a civic duty, especially when they publicize what they contribute (not the dollars, just the fact that they contribute).
    Lisa Gallagher
    03/12/2016 #10 Lisa Gallagher
    Great buzz @Robert Cormack. I really try hard not to go to bed mad but that doesn't mean all issues were solved before falling asleep. I remember years ago we were taught that philosophy about loved ones because tomorrow may never come. That stood with me and still does to this day. If I feel angry about something before bed I try to find a way to deflect my anger by listening to music, reading positive material or self-talk to tame my inner beast haha. I guess this could apply to Marketing too?
    Andrew Goldman
    03/12/2016 #9 Andrew Goldman
    An interesting info, Robert Cormack! I don't feel that negative about the Mcdonald's, perhaps because I don't watch TV. Instead when I visit the place I see that they, for example, donate money to the orphanage. There is something good in everything, it's just a question of what we focus on. "Wake up with a smile" I'd add)
    Jared Wiese
    03/12/2016 #7 Jared Wiese
    I attended the seminar from Drs. John and Julie Gottman based on the "love lab" with the only real scientific research ever captured between couples over 14+ years. This stuff works, because it's proven. (https://www.gottman.com/about/research/ View more
    I attended the seminar from Drs. John and Julie Gottman based on the "love lab" with the only real scientific research ever captured between couples over 14+ years. This stuff works, because it's proven. (https://www.gottman.com/about/research/).

    For the reference of "5:1 ratio of pleasant memories to really stupid ones", Gottman actually says...
    "The magic ratio is 5:1. In other words, as long as there are five times as many positive interactions between partners as there are negative, the relationship is likely to be stable."
    - https://www.gottman.com/blog/the-positive-perspective-dr-gottmans-magic-ratio/
    I bet Dr. Gottman would say calling or labeling your partner or something s/he did as "stupid" would actually be one of the four horsemen.
    The Gottman Ratio is about couples actions, not a restaurant and its customers brand memories.

    "Myth: Never go to bed angry. If you don’t hash through every conflict right away, it’ll lead to resentment and ultimately blowups.
    ... Ideally, of course, we would all be able to truly forgive every slight and make up before bedtime. But guess what? No one is that perfect. And, in reality, most spouses don’t solve problems well when they’re mad."
    - http://www.today.com/id/24582786/ns/today-today_health/t/go-bed-angry-new-marriage-rules

    So snoring might be :1, Jim. 😉
    But I see no ties to Gottman and marketing. Close
    Gerald Hecht
    03/12/2016 #6 Gerald Hecht
    #5 @Jim Murray truer words have never been spoken...love conquers all --until the septum is broken...
    Jim Murray
    03/12/2016 #5 Jim Murray
    Actually the real key to happiness is don;'t sleep with anybody who snores.
    Gerald Hecht
    02/12/2016 #4 Gerald Hecht
    "Supposedly, a few seconds is all it takes for our brains to store a moment"...and here I wasted all those years earning that Ph.D. In Behavioral Neuropharmacology
    Gerald Hecht
    02/12/2016 #3 Gerald Hecht
    ...and never go to med bad.
    Kevin Pashuk
    02/12/2016 #2 Kevin Pashuk
    Great piece Robert. I have no trouble not being mad when I go to bed. Depending on the issue, that ability tends to aggravate my wife to no end. The corollary to the rule of not going to be mad, is to not avoid the issues that caused the madness in the first place.
    Gert Scholtz
    02/12/2016 #1 Gert Scholtz
    @Robert Cormack Maybe much of this has to do with what psychologists call Loss Aversion - claiming we are 2-3 times as sensitive to loss than we are to gains. Simply stated - we feel much worse losing $100 than we feel happy winning $100. Wonder then if the add went instead of "I'm loving it" to "I'm not losing it". My random 2c then. Thanks Robert.
  4. Flavio 🇯🇵 Souza 🐝
    Sign of the times: Ads that wouldn't be acceptable today. Part 3/3 Flavio 🇯🇵 Souza 🐝
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  5. Flavio 🇯🇵 Souza 🐝
    Sign of the times: Ads that wouldn't be acceptable today. Part 2/3 Flavio 🇯🇵 Souza 🐝
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  6. Flavio 🇯🇵 Souza 🐝
    Sign of the times: Ads that wouldn't be acceptable today. Part 1/3 Flavio 🇯🇵 Souza 🐝
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  7. Federico Álvarez San Martín
    Volvo Trucks - The Flying Passenger (Live Test)
    Volvo Trucks - The Flying Passenger (Live Test) Watch a Volvo FH truck towing a paraglider in a world’s first precision stunt. How did they do it? Please comment, like and share. This Live Test was set up...
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  8. Flavio 🇯🇵 Souza 🐝
    It's not rocket science ....
    GEN-PEP – Pep Talk by Stephen Hawking
    GEN-PEP – Pep Talk by Stephen Hawking Professor Stephen Hawking, considered by many the smartest man alive, speaks out on one of humanities greatest challenges at the moment. What’ are your...
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  9. Arnab Ghosh

    Arnab Ghosh

    28/11/2016
    "The #company without #strategy is willing to try anything."
    - Michael Porter
    Arnab Ghosh
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  10. George Touryliov
    #FridayFunny: Targeted Holiday Advertising via Tom Fishburne (Marketoonist). George Touryliov
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  11. Federico Álvarez San Martín
    Apple - Frankie’s Holiday
    Apple - Frankie’s Holiday An unexpected holiday visitor finally receives the warm welcome he’s always yearned...
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  12. ProducerCandice Galek 🐝
    Is The End Near For Brick And Mortar Stores?
    Is The End Near For Brick And Mortar Stores?Even with the advent of online shopping, malls and brick-and-mortar shops will never completely disappear. And why is that? It's because people will always want to go shopping in physical stores.Although online shopping can allow people to...
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  13. ProducerRobert Cormack

    Robert Cormack

    21/11/2016
    Winning a Pitch With a Squirt Gun
    Winning a Pitch With a Squirt GunI’ve seen agencies lose pitch after pitch. They never think it’s their fault. How could it be? They agonized over the brief. They stayed up late the night before, making sure every word echoed what the client said or intimated.So what do they do the...
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    Comments

    Robert Cormack
    23/11/2016 #18 Robert Cormack
    Thanks, Paul. I'm sure I can handle the attention. #17
    Paul "Pablo" Croubalian
    23/11/2016 #17 Paul "Pablo" Croubalian
    FYI Robert, I pumped it out to the twittershphere mentionning @rbcormack. If the attention gets to be too much for you, let me know and I'll cut the mention
    Paul "Pablo" Croubalian
    23/11/2016 #16 Paul "Pablo" Croubalian
    Loved it. This proves what I always say... people don't buy from companies they buy from people. Sharing this widely
    Don Kerr
    22/11/2016 #15 Don Kerr
    #12 Lanyon. Damn spellcheck.
    Robert Cormack
    22/11/2016 #14 Robert Cormack
    #3 My partner Dean Bradley and I did a cartoon ad for an advertising bar once (Noodles). It showed a dog and a pony sitting at the bar. I believe the line was: "Same old, same old." I guess the days of "Danny" and others are over.
    Robert Cormack
    22/11/2016 #13 Robert Cormack
    #9 I don't know if my last comment went through. I was saying that the same story showed up in the book on Saatchi & Saatchi.
    Robert Cormack
    22/11/2016 #12 Robert Cormack
    #4 Yes, I was at Cossette in Montreal when Peter was still creative director here in Toronto. We worked together on Air Canada for a short spell. He was a good presenter. My favourite was Steve Catlin. In a meeting once, a young (impatient) client informed him she wanted to get "right down to it." Steve said, "I'll do my best, but I'm from South Carolina and we tend to talk slow." I don't know whether she got the true drift or not, but Steve was capable of gentle irony.
    Robert Cormack
    22/11/2016 #11 Robert Cormack
    #5 And applicable. Thanks.
    Robert Cormack
    22/11/2016 #10 Robert Cormack
    Sure, please share on my behalf. Much appreciated.#8
    Paul Walters
    22/11/2016 #9 Paul Walters
    @Robert Cormack A pitch is a bitch. If I had kept all the money invested in 'pitching' I would be a very wealthy man! Alan Brady & Marsh ( British Agency who emerrged in the late 80's ) got it right. When pitching for British Rail the board arrived at the agency to find the reception grubby with overflowing ash trays left on coffee stained side tables, yesterdays newspapers scattered around and a very rude receptionist who sat behind her desk painting her nails. The board, ( mad up of many "sirs and a couple of Lords " were asked to wait (but not enough chairs) . presentation due to begin at 10am . By 10.20am the board standing around were getting decidedly grumpy after being offered tea, served in chipped mugs and a couple of stale biscuits. By 10.30am when the agency presenters didn't show the board informed the disinterested receptionist that they were leaving. As they exited the principles, Brady, Allen and Marsh were waiting outside . " Now you know how your customers feel " said Brady...they got the account !!!
    Phil Friedman
    22/11/2016 #8 Phil Friedman
    #7 Robert, go to the "Business Hub" hive. 1) In the box at the top of the page, on the share tab, click the link symbol. 2) After the orange share box opens, paste the link to your post in the box for the link. 3) Wait for the image to load. 4) Add a comment if you wish, or nothing at all. 5) Click share.

    We like to have authors share their own work because it assures they are directly aware of the share and will be available to handle any discussion. But if you have a problem either I or my co-admin Randy Keho will be happy to share it on your behalf. Just let me know. Thanks and cheers!
    Robert Cormack
    22/11/2016 #7 Robert Cormack
    Sure, how do I do that? #6
    Phil Friedman
    22/11/2016 #6 Phil Friedman
    #2 Robert, I like to invite you to share this post on the Business Hub hive, as it is just the kind of real-world business experience and advice that we're seeking to feature there. Cheers!
    Alexa Steele
    22/11/2016 #5 Alexa Steele
    And here I thought your headline was going to be a metaphor. I'm glad I was wrong! The literal squirt gun was way more fun 😄
    Don Kerr
    21/11/2016 #4 Don Kerr
    Like @Jim Murray this brings back great memories from both sides of the table @Robert Cormack. Cossette won the Manulife business because Creative director Peter Landon was so naturally engaging and because the followed Grey and the most boring presentation done in the history of pitches. In Grey's case type tried to anticipate what a traditional life insurance company would want. cossette presented what they thought we needed. They were right and we jointly went on to win Marketing gold. The story of that night I shall keep for a longer post. It was epic. Sharing.
    Jim Murray
    21/11/2016 #3 Jim Murray
    Nice work, dude. That brought me back. I worked with a guy named Danny Floyd. He had a great deal of difficulty being serious at the best of times. One time he got up to present something and said. 'You may not approve what we present today and that's Ok. Send up back to do more stuff. That's the fun part. This here, standing up here with a dog and a pony...that's sheer hell". It's all in the delivery, as they say and he loosened those P&G suits up perfectly. After that we tagteamed it and quickly got a rep for being crazy but accurate. That's what we were aiming for. We did 8 years of that, and it was a hell of a lot of fun.
    Robert Cormack
    21/11/2016 #2 Robert Cormack
    Thanks, Phil. Appreciate it.
    Phil Friedman
    21/11/2016 #1 Phil Friedman
    Truly excellent piece, Robert. Great story, sound moral, terrific advice, and first class writing. My sincere compliments. Cheers!
  14. ProducerJim Murray

    Jim Murray

    19/11/2016
    Bits of Marketing Wisdom, Part 1: On Storytelling & Engagement
    Bits of Marketing Wisdom, Part 1: On Storytelling & EngagementThis is a part 1 of a two-part series that serves as a bit of a followup to the post that @ Phil Friedman  and I did recently on Content Curation and Management.
 We have slightly differing points of view on this subject. 
But the thing we both...
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    Comments

    Gert Scholtz
    20/11/2016 #7 Gert Scholtz
    @Jim Murray I find this very insightful. Especially the importance of how company stories are derived from the company origin. The concept of "intrigue" is well illustrated with the ad examples. Thanks for the learning Jim.
    Jim Murray
    20/11/2016 #6 Jim Murray
    #5 @Elizabeth Bailey. Thanks for the comment. This is why I write this stuff in the first place. Nothing more gratifying than being responsible for an aha moment for someone.
    Elizabeth Bailey
    20/11/2016 #5 Elizabeth Bailey
    Thank you. You have finally explained the concept of storytelling in a way that is relevant to my business. I finally get it. I'm off now to tell my own story, the prelude to the rest of my "book".
    Harvey Lloyd
    20/11/2016 #4 Harvey Lloyd
    I enjoyed this post. All too often we cast out the old just because of its age. Many great things happened in history that established today's processes. The pictures of ads really made the connection you were describing in your post.
    Praveen Raj Gullepalli
    20/11/2016 #3 Praveen Raj Gullepalli
    Couldn't agree more with you dear Jim, having been a participant in the ad industry since the times of Letraset... Illustrations done by hand... Rotring pens....and then Aldus Pagemaker made an entry sometime in the early 90s over here. The Art departments continued to work with compressors and spray paints for days to get the desired vignette background for a creative...dozens of rubber solution tubes (smelling ohsogood) squeezed out to mount artworks on boards and chartpaper...and so on. That wasn't all a Dinosaur! That was the real deal. What should have become the online reflection of an offline paradigm, has since become The New Paradigm in digital space. What should have been positioned as Evolution was perceived as Disruption. Driven by ''cost rationalisation, ROI, instareach, etc). Spawning a new breed feeding off search engines and wikis, and the resultant mediocrity and no-value content that people are getting tired of fast. Am not hinting at the rise of print media but of the rising need for meaningful, original content creators online. I sense an increasing sense of dis-content! ;)
    Jim Murray
    20/11/2016 #2 Jim Murray
    #1 Thanks David. The move actually a two partner. Once we take possession there's some flooring and other wrok we would rather do with the house empty. Out official moving date is December 14
    David B. Grinberg
    19/11/2016 #1 David B. Grinberg
    Jim, your words of wisdom on marketing, advertising, communications, etc., are always enlightening, educational and a pleasure to read. Thanks for sharing your wealth of knowledge with the rest of us.
    Also, on a personal note, I hope your move went well. Keep buzzing, my friend!
  15. ProducerRekha Bhave

    Rekha Bhave

    19/11/2016
    Advertising
    AdvertisingKnown fact advertising leads to customers and customers lead to revenues.If we talk about advertising few decades back , ya it was fun watching the products on television and being new to world every one enjoyed seeing the commercials.Now the...
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  16. ProducerPatrick Scullin

    Patrick Scullin

    16/11/2016
    Are Numbers Killing Humanity?
    Are Numbers Killing Humanity?We live in an age of worshipping at the altar of big data. We want the numbers to tell us the story, and the biggest numbers rule our decisions.It’s stupid, and it’s dangerous.Look at what happened in the recent presidential election–– the numbers...
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  17. ProducerRobert Cormack

    Robert Cormack

    14/11/2016
    How a Florist Shop Turned a Boy Into an Advertising Genius.
    How a Florist Shop Turned a Boy Into an Advertising Genius.Tommy Hilfiger was on Charlie Rose, describing the turning point that made him a household name. “George Lois,” Hillfinger said. “We were nobody’s. You couldn’t compare our sales to Calvin Kline or Yves Saint Laurent. George was the one who...
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    Comments

    Robert Cormack
    14/11/2016 #2 Robert Cormack
    The unexpected always arrives in a good way (unless it's an arrest or deportation)#1
    Paul Burge
    14/11/2016 #1 Paul Burge
    Really interesting read @Robert Cormack. I guess itś about delivering the unexpected, but in a good way.
  18. Flavio 🇯🇵 Souza 🐝
    Ad Placements .... You are doing it wrong. Flavio 🇯🇵 Souza 🐝
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    Comments

    Brian McKenzie
    13/11/2016 #2 Brian McKenzie
    They put the FUN in funeral !
    Ken Boddie
    13/11/2016 #1 Ken Boddie
    What do you mean "getting it wrong", Flávio? The party may be a bit 'dead', but people are still 'dying' to get in there! 😂
  19. Federico Álvarez San Martín
    John Lewis Christmas Advert 2016 - #BusterTheBoxer
    John Lewis Christmas Advert 2016 - #BusterTheBoxer Watch the new John Lewis Christmas TV advert 2016 with #BusterTheBoxer Click here to continue the story: http://bit.ly/2eCBC2R This is the story of a little...
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    Comments

    Julie Hickman
    13/11/2016 #2 Julie Hickman
    LOL! This is the best!!
    Loribeth Pierson
    13/11/2016 #1 Loribeth Pierson
    OMG, I love it, Funny!
  20. Federico Álvarez San Martín
    Slay Your Poo-Stink with the Golden Fart of a Mystic Unicorn
    Slay Your Poo-Stink with the Golden Fart of a Mystic Unicorn Unicorn Gold by Squatty Potty. Buy here: http://unicorngold.com/ SquattyPotty website: http://squattypotty.com Credits: Agency: Harmon Brothers Creative...
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    Comments

    Pamela L. Williams
    13/11/2016 #2 Pamela L. Williams
    Really gentlemen? Do boys ever outgrow the funnies of the fart? LOL!
    Aitor Díez Fernández
    13/11/2016 #1 Aitor Díez Fernández
    Ambientador de Pedo de Unicornio, para que tu caca huela bien.

    ¿Recordáis Squatty Poopy? Es un taburete de plástico para el retrete, que te ayuda a defecar mejor. Nada especial. Pero lo que nos enamoró fue su campaña de marketing, en la que un príncipe encantador utilizaba un Unicornio que caga helado de colores para ilustrar las virtudes del producto.

    Pues ahora, además del taburete de plástico, han desarrollado Unicorn Gold, una línea de ambientadores para WC en spray basados en dos elementos principales: Pedos de Unicornio y partículas de oro.
  21. Flavio 🇯🇵 Souza 🐝
    "The Samsung Safety Truck features a wireless camera mounted on the front and a display on the back, showing the road ahead. The move is a part of an effort to reduce head-on collisions from cars trying to pass." Flavio 🇯🇵 Souza 🐝
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  22. Federico Álvarez San Martín
    "John Lewis Christmas Advert" 2016 - The Snowglobe (A level media coursework)
    "John Lewis Christmas Advert" 2016 - The Snowglobe (A level media coursework) ***INFO UPDATE*** I uploaded this video with no intention of it becoming so popular. This definetly isn't the official John Lewis advert. I wasn't going to...
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  23. ProducerPatrick Scullin

    Patrick Scullin

    09/11/2016
    What Our Election Taught Smart Marketers
    What Our Election Taught Smart MarketersI think we've all had our fills of politics. We somehow survived the never-ending presidential race and were pummeled senseless with negative political ads and forecasts of impending doom (with a healthy side of gloom).And when the dust settled, the...
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    Comments

    Brian McKenzie
    10/11/2016 #4 Brian McKenzie
    #3 the Leninist in Chief hasnt left the office yet. Say did you notice the riots in NY and Oakland overnight? Obama can and will highly likely invoke the Martial Law clause that he has been prepping for 4 years, and that has been slated for 10. It aint over yet - there are cities to burn and bodies to pile up.
    Chas Wyatt
    10/11/2016 #3 Chas Wyatt
    Brian McKenzie, you said the election would be canceled and Obama would stay in office, so you have no credibility.
    Brian McKenzie
    10/11/2016 #2 Brian McKenzie
    The last 7 years of fighting ObamaCare, building viable market prototypes and three years of live market function, growth and performance prove it is time to slay the dragon of ObamaCare. It is time to kill it. It is time to return health to the patients, families and doctors while getting D.C. (namely the IRS) out of healthcare.
    Paul Walters
    10/11/2016 #1 Paul Walters
    @Patrick Scullink well said and spoken like a true ad man !!!
  24. Federico Álvarez San Martín
    Jingle Hoops
    Jingle Hoops Special edition Christmas Day uniforms available for select teams at NBAStore.com, NBAStore.eu, and NBAStore.cn. #JingleHoops #NBAXmas About the NBA: The...
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  25. Federico Álvarez San Martín
    EuroMillions ad Parking
    EuroMillions ad Parking EuroMillions ad Parking 最佳广告创意的想法巨大的商业搞笑视频情感情感动机 creativa Móvil anuncio comercial divertida colección conmovedora efectiva gran mejor emocional motivacional...
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