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6K buzzes
Let's share in this hive everything related to adverts in any audio or visual form of marketing communication.
Buzzes
  1. ProducerPatrick Scullin

    Patrick Scullin

    07/11/2017
    Who The Hell Controls Your Brand?
    Who The Hell Controls Your Brand?These are perilous times for marketers.The media constantly reports that advertising and traditional marketing are dead.And the same media employs sales reps who’ll passionately tell you how effective advertising with them is.We keep hearing that...
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  2. ProducerDara Lin

    Dara Lin

    03/11/2017
    The 6 Sacred Questions to Ask an Advertising Agency in Australia
    The 6 Sacred Questions to Ask an Advertising Agency in AustraliaPromoting your products and services shouldn’t always be an intimidating venture to start with. All you have to do is to find an agency that fits your objectives and delivers the right ingredients that will make your brand gleam brighter than the...
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    Comments

    Ali 🐝 Anani, Brand Ambassador @beBee
    03/11/2017 #1 Ali 🐝 Anani, Brand Ambassador @beBee
    @Dara Lin- great buzz eve n if some readers would assume it is self-promoting. It is not.
    Being in the field for years now I agree with your six points. However; I must add that because of technology agencies have to be aware of the changes they influence societies and individuals. Besides, I noticed an increasing trend in the young prefering witty and simple ideas that are technology-bbased. For example, one of our most successful ads is creating waves of change for a company that runs workshops on change management. The way we created waves benefited from new scientific findings. It is unfortunate that by contract zi can not share this idea now, but shall do in due time.
  3. ProducerPatrick Scullin

    Patrick Scullin

    29/10/2017
    Trump Reveals Solution To Opioid Crisis
    Trump Reveals Solution To Opioid CrisisPresident Donald J. Trump recently declared the opioid epidemic a “health emergency.” While this move won’t earmark federal funds for opioid addiction treatments or negotiating lower prices for Naloxone, an opioid overdose drug, he proposed a bigger...
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  4. ProducerSteve Blakeman

    Steve Blakeman

    25/10/2017
    Only Women Bleed Blue #bloodnormal
    Only Women Bleed Blue #bloodnormalThe first ever sanitary pad campaign to feature red blood rather than the usual blue gel has just been released by Bodyform in the UK. The ad is creating real controversy with some saying it's about bloody time whilst others are seeing red at the...
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    Comments

    Steve Blakeman
    07/11/2017 #12 Steve Blakeman
    #11 @🐝 Fatima G. Williams thanks for the comments. As a father of 3 daughters it's a topic thats close to my heart. I never want my girls to feel that their period is wrong in any way and they have absolutely no reason to be ashamed of something that is biologically normal. I think you are right though, it might be a while before they go ahead with the ad in other countries!
    🐝 Fatima G. Williams
    06/11/2017 #11 🐝 Fatima G. Williams
    First, I was surprised for a guy to write about this. So Thank you @Steve Blakeman hats off! And then even more surprised that a company decided to feature this with red gel. I think they can cut out the showering part because that really isn't necessary or is where the product is used. I am proud to see that we are moving in the right direction when it comes to sharing both sides of our world - personal/professional. That being said the ad could've focussed on the emotional and physical pain women go through during this time. And the guy going forward to pick it up is a great addition shows the men understand women better now. And I'll bet xxx dollars if this ad gets released in my parts of the world. Sighhh!
    Steve Blakeman
    26/10/2017 #10 Steve Blakeman
    @kevinbaker it seems the haters have forgotten that minor detail !
    Steve Blakeman
    26/10/2017 #9 Steve Blakeman
    #8 @Neil Smith, very funny! Yes this subject has certainly caused a huge amount of controversy to the extent that I have had some haters threaten me. It seems the taboo is very well entrenched
    Neil Smith
    26/10/2017 #8 Neil Smith
    It's odd how this topic has caused such a fuss. Swapping blue dye for red dye hardly seems seditious or likely to undermine the foundations of western civilisation. Far more important is the issue of why, after stuffing sanitary towels down my boxers for years, I still can't skate and no-one is willing to let me have a go at sky diving. That really is a scandal.
    Kevin Baker
    25/10/2017 #7 Kevin Baker
    #5 If women did not menstruate , none of the people complaining would be alive, oxymoron irony
    Kevin Baker
    25/10/2017 #6 Kevin Baker
    Natural is always a better environment. What ever brings women to be proud of their humanness, as naturally born with, is healthy
    María Álvarez Fernández
    25/10/2017 #5 María Álvarez Fernández
    #2 #2 Definitely very brave. It's so frustrating and incredibly hypocritical to see comments such as "we don’t wanna see it on our TV's when we’re eating our dinner! Disgusting". People seem to be fine with watching daily violence of all sorts on tv without complaint but suddenly, period blood is upsetting and disgusting. I still don't understand how there continues to exist such a stigma attached to something as natural as menstruation. Thankfully, campaigns such as this one will slowly break it.
    Sara Jacobovici
    25/10/2017 #4 Sara Jacobovici
    Thanks for the share and for being a catalyst for what I am sure will be an interesting discussion @Steve Blakeman. From my perspective, it is not a matter of honesty or taboos, it is a matter of marketing, of selling. Yes, Bodyform has now generated tons of free PR. Good taste is now an oxymoron. What I experience now is as old as the "Snake Oil Salesman". It's all show. Commercials reflect the issues we struggle with in our society but in reality, by reacting to these commercials we are distracted from the real source of those issues and how to best communicate. Marketing and sales does not happen to be the most productive venue for this discussion. Bodyform is smiling all the way to the bank.
    Steve Blakeman
    25/10/2017 #2 Steve Blakeman
    #1 @María Álvarez Fernández I couldn't agree more... it's about time the debate happened and I think Bodyform have been pretty brave to start the discussion
    María Álvarez Fernández
    25/10/2017 #1 María Álvarez Fernández
    Finally! It makes no sense that the same companies that would advertise and sell period products are also the ones that promote this medieval idea that menstruation is negative and impure.
  5. ProducerDonald 🐝 Grandy
    What is Your Limiting Factor?
    What is Your Limiting Factor?What Limiting Factors Are Keeping You From Reaching Your Nutrition Goals?Everyone has different genetics and live different lives with different environmental influences. You could spend the next year coming up with a list of factors that might be...
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    Comments

    Joyce 🐝 Bowen   Brand Ambassador @ beBee
    21/10/2017 #1 Joyce 🐝 Bowen Brand Ambassador @ beBee
    meal planning is my greatest folly. This is very helpful. Thank you, @Donald 🐝 Grandy.
  6. ProducerAlexa Steele

    Alexa Steele

    07/08/2016
    Everyone Hates Ads
    Everyone Hates AdsThere is an ad war going on. Not a multi-million dollar game of one-upmanship between two brands. Something more troubling. This war is being waged between advertisers and consumers. And it’s been going on for a long, long time.Everyone Hates...
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    Comments

    Alexa Steele
    23/10/2017 #8 Alexa Steele
    #7 Thank you!
    Preston 🐝 Vander Ven
    22/10/2017 #7 Preston 🐝 Vander Ven
    Great article. I enjoy how you shared the difference between content marketing and advertising. Advertising is annoying because I am not looking for it, and it feels like annoying fly bothering me in the middle of the climax of a movie I might have been watching with a friend. While content marketing is feels like a solution to an obstacle to a goal. Even though it could still be advertising, I was looking at that moment. I was pursing it and not vice versa.
    Harvey Lloyd
    11/11/2016 #6 Harvey Lloyd
    Aligning consumers with a product/service based on needs or wants, is an age old question. I have counseled many folks who wish to start a business, have a great idea or have created the latest gizmo. My first question is always the same, how will you find your customer. You may have a million people that want what you have, but they don't know that you exist. This is not a negative attribute, rather a challenge. A challenge, as a novice, that i find exciting and challenging.

    Consumers are tired of the escalating manipulation of their emotions. My favorite most disgusting commercial was for Uncle Ben's Rice. A label that included a African American Gentlemen of the 1800's era was back dropped with a white couple in a modern kitchen, making out up against the refrigerator. It was memorable but did not persuade me to have Uncle Ben's rice.

    I believe the content marketing of today will land upon the same rocks as Uncle Ben's. The arena is filling with all scales of content marketing prowess and will become the ad sales within websites of yesterday.

    As a consumer of one, i think the content of the future will have to create curiosity first. It can be entertaining, emotional or direct marketing. Lacking the creation of curiosity within the consumer the search for the want or need will never happen.

    Volvo made us question the safety of our automobiles. They insisted we review our purchases and ask questions about a competitors safety features. They created the criteria/motivation for which we reviewed our purchase. Curiosity-leads to knowledge-leads to finding your product/services.
    Alexa Steele
    11/11/2016 #4 Alexa Steele
    #3 Thank you, Paul.
    Paul "Pablo" Croubalian
    11/11/2016 #3 Paul "Pablo" Croubalian
    Shared to my reading list for larger promotion. Excellent read, Alexa
    Alexa Steele
    10/11/2016 #2 Alexa Steele
    #1 No, I can't say that I've seen any French ads. And unfortunately, only a few Super Bowl ad live up to the hype.
    Jared 🐝 Wiese
    07/11/2016 #1 Jared 🐝 Wiese
    Great post, Alexa.

    Have you seen how the French daily TV ads are liked as much as our Super Bowl ads? Their humor and content is so much better!

    I can't remember any French people hating ads. I don't believe they spend millions on them either.
  7. ProducerRobert Cormack

    Robert Cormack

    08/10/2017
    Is Brilliance Dead?
    Is Brilliance Dead? Maybe it’s time to kill brilliance and start again—if there’s anything left to kill. “Being brilliant is no great feat if you respect nothing.” GoetheMaybe this isn’t the time or place to vent, but I will, anyway. Yesterday, someone posted the above...
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    Comments

    Robert Cormack
    25/10/2017 #8 Robert Cormack
    Thanks, @Dorothy Cooper.#7
    Dorothy Cooper
    10/10/2017 #7 Dorothy Cooper
    Obviously not with your post!
    Robert Cormack
    09/10/2017 #6 Robert Cormack
    Interesting perspective, @David B. Grinberg. As I mentioned, I've got nothing against #VegasStrong, but I personally hate "chest thumping." It cheapens what I believe is the real human characteristic. By "healing" I mean we must be prepared to heal, so we break the cycle of anger, resentment and retaliation. I know it's the American way, but I'm more interested in people standing before a camera saying "We must heal." Maybe it's too much time spent reading Martin Luther King Jr. Reaction isn't as good—or as important—as reflection. Reaction starts wars, reflection starts mediation. I think the latter is better.#5
    David B. Grinberg
    08/10/2017 #5 David B. Grinberg
    First off, Robert, to answer your question in the headline: No, brilliance is NOT dead -- as you admirably demonstrate in this very blogging buzz.
    Second, I think "crisis advertising" already falls under the broad umbrella of "crisis communications." I defer to beBee's resident advertising expert Brand Ambassador @Jim Murray for his thoughts on this issue.
    Personally, I like Vegas Strong (#VegasStrong) because it's short, simple and resonates. I think a good TV ad, IMHO, would show diverse people -- ranging from Vegas officials to those who survived injuries -- simply looking into the camera and saying for 2-seconds: "I'm Vegas Strong, how about you?"
    This humanizes the situation in a positive way. Have about 5-10 people do this individually and then as a group to end the ad. Use B-roll (background footage) of some tributes on the Strip to go along with it. Thoughts?
    This would be a good 30-second spot IHMO. Now, if I can only get paid for this free advice (lol)!
    Robert Cormack
    08/10/2017 #4 Robert Cormack
    #2 Let's hope they do (heal), @Lisa Vanderburg, but they might just go out and buy shells.
    Robert Cormack
    08/10/2017 #3 Robert Cormack
    You may be right, @ZachariasVoulgaris. Someone sent a message to the guy who posted this "brilliant" ad, writing "goosebumps."#1
    Lisa Vanderburg
    08/10/2017 #2 Lisa Vanderburg
    Great piece @Robert Cormack..I'd say 'brilliant'.....
    This is typical of the land of paradox, but young America is growing up the hard way; through violence, like her equals in the first world many times over. Trouble is, how to regain control of the mad-house? All that pioneering that ended up as gun-toting privilege is biting back. They 'toys' are in a populace of increasingly insecure folk, not responsible adults that view themselves and each other as 'good people,' their trust for their neighbor is tainted and the very values that made America great have been put into question since 9/11 (if not before). You're right; be angry, then heal!
    Zacharias 🐝 Voulgaris
    08/10/2017 #1 Zacharias 🐝 Voulgaris
    "Brilliant" is one of those words that's been used so much that it has lost it's meaning. It's like "awesome" which no longer has anything to do with awe. Besides, brilliance is fairly relative. Perhaps what's brilliant for the people that ad appeals to may be commonplace to everyone else. Also, there is nothing wrong with criticism. If everyone was PC all the time, then many people would get away with all sorts of BS, since no-one would be there to stop them before it is too late. For what it's worth, I think this attitude towards the BS people behind these ads is truly brilliant!
  8. ProducerKatrina Chua 🐝 Brand Ambassador
    From Zero to Hero: How to Increase Advertising Leads in Singapore
    From Zero to Hero: How to Increase Advertising Leads in SingaporeFor a startup advertising agency who has a good marketing plan but don’t have enough funds, having a lead generation campaign is important to increase their clients.Knowing the sad state of an advertising agency in the Asia Pacific, it is hard to...
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    Comments

    Jerry Fletcher
    29/09/2017 #1 Jerry Fletcher
    Katrina, All good advice. I would add: Networking and Specializing in a field that pays well and will let the agency have multiple non=competing clients.
  9. ProducerPatrick Scullin

    Patrick Scullin

    27/09/2017
    Is Overselling The Same As Lying?
    Is Overselling The Same As Lying?Which brands are you loyal to? Not just like or prefer, but insist on?A product that if it’s sold out, you won’t accept a substitute — you’ll wait until you can get your loved brand.So, how many loyalty brands do you have?Damn few, I suspect.Sadly,...
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    Comments

    Kevin Baker
    03/10/2017 #7 Kevin Baker
    #6 Yes you are correct
    Patrick Scullin
    03/10/2017 #6 Patrick Scullin
    #1 I assume you mean not telling the whole truth is the same as lying. Am I right, Kevin Baker?
    Patrick Scullin
    03/10/2017 #5 Patrick Scullin
    #2 True, Phil Friedman. Can I get in on the "Shit Repairs Unlimited" franchise? Thanks for playing!
    Patrick Scullin
    03/10/2017 #4 Patrick Scullin
    Great point, Preston 🐝 Vander Ven. Overselling, especially on an expensive infrequent purchase, is dishonest and deserves a smackdown. Thanks for reading and contributing.
    Preston 🐝 Vander Ven
    27/09/2017 #3 Preston 🐝 Vander Ven
    Great Buzz. This is a question I had when I was in my twenties selling Kirby vacuums. At this time, my answer was "Yes." The reason was my goal was to get the sale no matter what. The Kirby product is great, yet the company teaching me was not. Their method of teaching me sales was "Oversell and Under deliver."
    With this method, I would make a quick sale, and never see the customer again. If the customer had a problem or needed more tools for their vacuums, then they needed to find another supplier. I would be free to make a quick dollar from the next sale. The profit all came from the quick sale NOT from loyal customers. I did not enjoy this method and left after about two months.
    This is why it's better to "Under Promise and Over Deliver." It just makes everything better.
    Over Selling is not lying, unless you KNOW without a fact that you can't fulfill what you said. Sometimes, if we oversell, then the cost of our promise just has to come out of our own profits or time.
    Phil Friedman
    27/09/2017 #2 Phil Friedman
    #1 I have from time to time fantasizes about opening a small general fix-it shop called "Shit Repairs Unlimited". We would take in just about any item you could carry in your hands, get a deposit to fix it, then clean it a bit and return it pretty much as received. When the customer picked it up and complained the answe would be, "Can't you read? We told you upfront we do shit repairs!"

    Delivering a product or service as represented might not be sufficient to build brand loyalty. Cheers!
    Kevin Baker
    27/09/2017 #1 Kevin Baker
    Not telling the whole truth is
  10. Flavio 🇯🇵 Souza 🐝
    Google now has an "Ad knew too much" option when reporting an ad.
    The irony here is that by telling them why you disliked the ad it makes them know even more about you ....
    Flavio 🇯🇵 Souza 🐝
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    Comments

    Kevin Baker
    27/09/2017 #2 Kevin Baker
    we have a bingo
    Zacharias 🐝 Voulgaris
    27/09/2017 #1 Zacharias 🐝 Voulgaris
    It's interesting how this seemingly funny option is merely just another way for Google to hide behind humor to disguise its sinister approach to digital privacy. It's not like they give a damn about how you feel about the ad. For them it's probably just another signal in the data that they'll be using to train their A.I. models further.
  11. Flavio 🇯🇵 Souza 🐝
    That's $1.45 per can, shouldn't we get a better deal on that volume, Anheuser-Busch InBev ? Flavio 🇯🇵 Souza 🐝
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  12. ProducerPreston 🐝 Vander Ven
    We all Need to Stir the Honey Pot
    We all Need to Stir the Honey PotI was recently reading a buzz by Gert Scholtz called "Golden Moments on BeBee".  While I was reading his buzz, Gert mentioned that this buzz was his 70th article and he has been with the hive for a year.  So first I wanted to say congratulations to...
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    Comments

    Preston 🐝 Vander Ven
    28/09/2017 #44 Preston 🐝 Vander Ven
    @Claire L Cardwell I agree. I sometimes find while being caught up in many updated post, I miss great wisdom shared long ago. Knowledge and Opinions are updated and changed all the time. Yet, Wisdom is usually principles that can be used for a lifetime. These are the gems I like to find. Sometimes, they are the one's that are forgotten to the feed of the social network, that I enjoy putting back in back sharing and commenting on.
    Claire L Cardwell
    27/09/2017 #43 Claire L Cardwell
    That's a great idea @Preston 🐝 Vander Ven - I do look at other bee's 'back catalogues' from time to time, there are lots of gems that I have missed.
    Preston 🐝 Vander Ven
    18/09/2017 #42 Preston 🐝 Vander Ven
    @Kevin Baker thanks for your input and share.
    Maite Barroso Del Cerro
    18/09/2017 #41 Maite Barroso Del Cerro
    I attest that the quality content in beBee is reusable unlimited. For the audience I am creating it is impossible to do only with my content. Audiences consume content and, when you choose relevant content to share, you are generating a selection utility; it is here where hives demonstrate their ability to segment information. If the feed is not the information you need, simply choose a hive and share information. And if the information you need is not there, you open the profile of the bees in that hive, and you already have relevant content to share.
    Robert Cormack
    18/09/2017 #40 Robert Cormack
    It's interesting, @Preston Vader Ven to go back and read some of the author's earlier work. You often find a progression of ideas.
    Javier 🐝 beBee
    18/09/2017 #39 Javier 🐝 beBee
    I LOVE THIS

    Bees in a Hive can only make honey while working as a T.E.A.M. (Together Everyone Achieves More)


    @Rafael García Romano @Federico 🐝 Álvarez San Martín @Alberto Anaya Arcas @Daniel Paz
    Kevin Baker
    18/09/2017 #38 Kevin Baker
    Bravo, this is the law of attraction at it's foundation, what you intend for others will find you. So I will proceed to follow though
    Kevin Baker
    18/09/2017 #37 Kevin Baker
    What you intend for others will find you
    Preston 🐝 Vander Ven
    18/09/2017 #36 Preston 🐝 Vander Ven
    @Emily Datson thank you for your support
    Preston 🐝 Vander Ven
    18/09/2017 #35 Preston 🐝 Vander Ven
    @Proma 🐝 Nautiyal Thanks for your input and your share.
    Proma 🐝 Nautiyal
    18/09/2017 #34 Proma 🐝 Nautiyal
    A great way to keep thought-provoking and interesting Producers circulating actively in the Honeypot.
    Proma 🐝 Nautiyal
    18/09/2017 #33 Proma 🐝 Nautiyal
    This is an excellent idea, @Preston 🐝 Vander Ven. Will start doing this from today itself. May all great articles live on and may many more join them in the Honeypot!
    Preston 🐝 Vander Ven
    18/08/2017 #32 Preston 🐝 Vander Ven
    #28 Thanks @Franci🐝Eugenia Hoffman, beBee Brand Ambassador but I want to give the credit to @Gert Scholtz. His buzz https://www.bebee.com/producer/@gert-scholtz/golden-moments-on-bebee gave me the idea.
    Preston 🐝 Vander Ven
    18/08/2017 #31 Preston 🐝 Vander Ven
    #29 @Joyce 🐝 Bowen Brand Ambassador @ beBee I am glad you like it. Also thanks for the share.
    Irene 🐝 Rodriguez Escolar
    18/08/2017 #30 Irene 🐝 Rodriguez Escolar
    Stirring the honey from the bottom, cooling the contents.
    Franci🐝Eugenia Hoffman, beBee Brand Ambassador
    18/08/2017 #28 Franci🐝Eugenia Hoffman, beBee Brand Ambassador
    Excellent idea! I will spread the word. :)
    Preston 🐝 Vander Ven
    26/04/2017 #27 Preston 🐝 Vander Ven
    #26 @Chris Yates I feel that you will really enjoy the Hive. It has the best qualities from both Facebook and LinkedIn in one space.
    Chris Yates
    24/04/2017 #26 Chris Yates
    I read about this community today on Linkedin. I look forward to contributing and learning from this group.
    Preston 🐝 Vander Ven
    24/04/2017 #25 Preston 🐝 Vander Ven
    @Lisa 🐝 Gallagher Thanks for the Share.
  13. ProducerPatrick Scullin

    Patrick Scullin

    14/09/2017
    The Harsh Brutality Of Modern Brand Marketing
    The Harsh Brutality Of Modern Brand MarketingI recently read many Millennials don’t care about brands.They play the field demanding the most for their buck, and they will cheat on your brand if something better comes along. They’re just not into commitments.But if a company does some societal...
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    Comments

    Patrick Scullin
    03/10/2017 #6 Patrick Scullin
    #1 Thanks, Susan 🐝 Rooks.
    Patrick Scullin
    03/10/2017 #5 Patrick Scullin
    #2 Thanks, Harvey Lloyd!
    Patrick Scullin
    03/10/2017 #4 Patrick Scullin
    Everyone wants a quality brand, Lyon Brave, no matter what age. Do you think differently?
    Lyon Brave
    15/09/2017 #3 Lyon Brave
    liking a brand just because a brand has been around is stupid. Millennials are past the bullshit and want actual quality.
    Harvey Lloyd
    14/09/2017 #2 Harvey Lloyd
    Great points
    Susan 🐝 Rooks, the Grammar Goddess
    14/09/2017 #1 Susan 🐝 Rooks, the Grammar Goddess
    So true, @Patrick Scullin! There are endless stories of brands failing to reach their audience / customers, but there are certainly many that understand how to craft an ad that lingers and likely sells more product: Years ago: Coke and Mean Joe Green and the kid in the tunnel. Anything from Budweiser with the horses and dogs.
  14. ProducerMike Dixon

    Mike Dixon

    12/09/2017
    Top Four Ways the Right Event Staff Makes a Difference full
    Top Four Ways the Right Event Staff Makes a Difference fullWhile you know a lot about running a business, putting together some type of event to launch a new product is out of your scope of experience. That’s where seeking help from an one of the local full event staffing services makes a lot of sense....
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  15. ProducerRobert Cormack

    Robert Cormack

    09/09/2017
    Selling Cadavers.
    Selling Cadavers.I thought I'd add something here to the discussion about advertising (Paul Walters, et al). This is part of a book I've been writing called: Napalm Has Its Uses (How to succeed in advertising without really frying)."Many a small thing has been made...
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    Comments

  16. ProducerJim Murray

    Jim Murray

    07/09/2017
    An Opinion on Digital Advertising
    An Opinion on Digital AdvertisingI sometimes like to go back to stuff I wrote a couple of years back to see if it's still relevant today, And damned if I didn't hit one of the first try. The digital marketing industry is under intense pressure these days because of issues...
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    Comments

    Jason Baudendistel
    11/09/2017 #11 Jason Baudendistel
    Interesting post as someone who has spent a a good portion of my career in digital marketing and definitely understands the importance of ROI their are some parallels. Free digital marketing such as SEO or close to free such as having a web presence are quite useful. However, digital advertising one unless you have a high end product or service is not very cost effective for most business models anymore unless the sole purpose is branding and even then unless you have money to burn not advisable. I have only done so much of the offline marketing world but it's pretty hard not to find a positive ROI on the dirt cheap options such as direct mail and paper flyers you can print yourself.
    Renée  🐝 Cormier
    09/09/2017 #10 Renée 🐝 Cormier
    #8 LOL. Perhaps the middle one?
    Jim Murray
    08/09/2017 #8 Jim Murray
    #5 Thanks @Renée 🐝 Cormier. You're right about many hands making light work. I would submit that the digital hand is missing a finger.
    Jim Murray
    08/09/2017 #7 Jim Murray
    #3 Thanks @ Paul. I know you are more or less out of it. And I guess I am too, doing more of a communications consulting role these days. But you are right. There are too many people in advertising these days without much of a clue. They thing the smart phone is the be all and end all.
    Jim Murray
    08/09/2017 #6 Jim Murray
    #4 That sounds really encouraging. @Jerry Fletcher
    Renée  🐝 Cormier
    08/09/2017 #5 Renée 🐝 Cormier
    I have always been a fan of taking an integrated approach to marketing, combining both traditional and social media for maximum reach and impact, One of the many advantages of being deliberately integrated is that it naturally puts everybody on the same path with the same message. Many hands make light work.
    Jerry Fletcher
    08/09/2017 #4 Jerry Fletcher
    @Jim Murray Once again with feeling! I lament almost daily that "They don't know what they don't know!" Strangely enough there is a start up I'm working with that might be able to put a digital call to action button on broadcast media. Early trial in a tiny town knocked it out of the park. Like any good Direct Marketing capability it uses sales as the basis for all the other analytics.
    Paul Walters
    08/09/2017 #3 Paul Walters
    @Jim Murray ( sorry this is in two parts as my word count was too long to send. Digital advertising is on the whole rubbish but what about those appalling retail ads for supermarkets or car yards that dominated the airwaves ( prior to ad blockers and watch on demand TV ) And who really watches free to air TV these days? Today, its a little like throwing a dart at the board and hoping it lands in the right quadrant. How do the Procter & Gambles of the world judge sales related to advertising when just a decade ago a huge spend on TV would prompt the media department to say that the ad was "tracking well' or the OTS was growing. My years at Ogilvy taught me a lot and the meglomaniacal David Ogilvy predicted this era way back in the early 80s . I do however believe that long format copy/blogs, call it what you will does have some impact but the trouble is ....where do you put said blog? Whew ...I think this is the longest comment I have ever written on this platform.....Thanks Jim
    Paul Walters
    08/09/2017 #2 Paul Walters
    @Jim Murray Interesting piece, especially this bit, "As I see it, there are two problems with digital advertising. 1. Most of it sucks, and 2. Most of it appears in places where people don't really have their consumer dance shoes on. So what they're really doing is spraying and hoping to hit a few people. Or a few hundred or whatever." As I , like you worked with those tried and tested mediums print, radio, TV and outdoor, did we not plaster them with what we believed was brilliant creative. Were we not guilty of "spraying and hoping to hit a few people?" I came to the realisation that I didn't 'get' advertising any more when our biggest client ( a major bank' ) who had just signed off on our creative strategy asked , "So where do we run it " With a couple of hundred TV channels literally hundreds of radio stations, a print media hanging on to a sinking raft and an internet with a few billion users. I truthfully answered.... " Know what....I have no f#@@&%g idea!"
    Mohammed A. Jawad
    07/09/2017 #1 Mohammed A. Jawad
    Going digital is just a needful trend. Not any attractive, but good, convincing advertising works!
  17. Flavio 🇯🇵 Souza 🐝
    Ads : Money supermarket level
    He-Man and Skeletor Dancing | Money Supermarket Commercial
    He-Man and Skeletor Dancing | Money Supermarket Commercial https://www.moneysupermarket.com/moneysupermarket-advert/ (I've Had) The Time of My Life - Bill Medley & Jennifer...
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    Irene 🐝 Rodriguez Escolar
    07/09/2017 #3 Irene 🐝 Rodriguez Escolar
    #2 Of course, thanks, Flavio.
    Susan 🐝 Botello
    07/09/2017 #2 Susan 🐝 Botello
    #1 @Irene 🐝 Rodriguez Escolar Fun hive to share to! :D I knew you'd like it. Thanks to @FlavioSauza!
    Irene 🐝 Rodriguez Escolar
    07/09/2017 #1 Irene 🐝 Rodriguez Escolar
    O M G, Dirty Dancing scene, love it. Thanks.
    https://youtu.be/WpmILPAcRQo. My favorite dance film.

    @Susan 🐝 Botello, Great that you have shared in the hive Cosplay 👏👏👏
  18. Flavio 🇯🇵 Souza 🐝
    Meanwhile in "Poland Manhattan"
    (It's probably not the vodka either....just a savvy ad looking for you to buy stuff)
    Flavio 🇯🇵 Souza 🐝
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    Phil Friedman
    05/09/2017 #2 Phil Friedman
    It's actualyl the lack of vowels in many names. Makes it hard for the Grim Reaper to find them in the telephone directory. :-)
    Pedro 🐝 Casanova
    05/09/2017 #1 Pedro 🐝 Casanova
    Alcohol is a good preserver
  19. Flavio 🇯🇵 Souza 🐝
    One more soap : ) Flavio 🇯🇵 Souza 🐝
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    Proma 🐝 Nautiyal
    04/09/2017 #1 Proma 🐝 Nautiyal
    Haha! Witty. I am not really an introvert but the packaging makes me want to buy it. This is how products should be packed and marketed. Creating a use/space/need from nowhere.
  20. Federico 🐝 Álvarez San Martín
    Federico 🐝 Álvarez San Martín
    Medium’s new logo is punctilious – Entrepreneur’s Handbook
    entrepreneurshandbook.co I fell in love with Medium in 2014 when it looked like...
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  21. Judy Caroll

    Judy Caroll

    22/08/2017
    Finding lead generation solutions for both direct response and brand marketing services has never been easier.
    While parameters for qualified advertising sales leads are not always the same with every advertising company, we are always able to find a fitting solution for each of our clients. We promote your advertising services to high profile decision makers such as Sales Managers, Chief Marketing Officers, Sales and Marketing Directors and VPs, CEOs, and Presidents of various corporations, non-profit organizations, and government agencies.Dial +1 310 439 5814
    Judy Caroll
    Lead Generation for Marketing & Advertising Agency
    www.callboxinc.com Qualified sales leads and appointments for advertising and marketing agency. Let us know your needs and targets. Call...
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  22. Flavio 🇯🇵 Souza 🐝
    Marketing: We're doing it wrong... : https://www.bebee.com/producer/@flavio-souza-t-ky-to/marketing-we-re-doing-it-wrong Flavio 🇯🇵 Souza 🐝
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    Brian McKenzie
    20/08/2017 #1 Brian McKenzie
    I am down to a duffel, a back pack and a 10 year old laptop. Even that is too much shit at times.
  23. ProducerKatrina Chua 🐝 Brand Ambassador
    How Advertising Firms can Get Closer to their Customers
    How Advertising Firms can Get Closer to their CustomersNowadays, prospects have different needs, likes and dislikes, have a preference as to which channel is accessible and easy to use when searching for vendors online. Most successful companies mentioned that getting close to their customers is their...
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  24. ProducerPatrick Scullin

    Patrick Scullin

    16/08/2017
    Why Are Today’s Marketers Deluding Themselves?
    Why Are Today’s Marketers Deluding Themselves?Ours is often a pretty ridiculous business.Ad agency people obsessively talk about creating “great work.”Marketers delude themselves that their audiences are eager and hungry for their messages.Hell, some marketers even think people want to be their...
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    Jim Murray
    16/08/2017 #3 Jim Murray
    Atta Boy @Patrick Scullin. Always knew you had your head on straight. The last 8 years of my agency career were spent working mainly on Proctor and Gamble business. The advertising managers there were really smart. They only made judgements based on what they thought their customers would think. They knew their customers very well and all that rubbed off on us. Every year we would win these little things called Golden Spark Plugs...not for subjectively great advertising, but for advertising that helped build brand share in a tangible way. So when I went on my own that became my mantra. BTW...if you don't already, you should get to know Bob Hoffman at the Type A Group in San Fran. Sign up for his weekly newsletter. It's great because it tells the truth as we have come to believe it, about all kinds of things advertising and marketing. I'd advice young agency guys to do the same, but they are too wrapped up in re-inventing the wheels that we re-invented years ago,
    Patrick Scullin
    16/08/2017 #2 Patrick Scullin
    I agree in spirit Devesh 🐝 Bhatt, but the point is the audience determines the quality and effectiveness of great work. We as creators must do whatever exercises we need to produce our work, but we cannot be the judges of its worth. Thanks for reading and commenting.
    Devesh 🐝 Bhatt
    16/08/2017 #1 Devesh 🐝 Bhatt
    If it is empathetic to the audience, truthful, engaging and interesting. It is great work.

    If it is any of the above, it is great work.

    True, it is subjective, true it needs context, but so do many many things.

    To honor a contract and deliver what is required, one needs professionalism.

    To be creative, one has to aspire to do great work using some creative inputs which can only be deemed logical in retrospect:)
  25. Flavio 🇯🇵 Souza 🐝
    The four elements as products. Flavio 🇯🇵 Souza 🐝
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