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4K buzzes
Let's share in this hive everything related to adverts in any audio or visual form of marketing communication.
Buzzes
  1. Andrew Ledford

    Andrew Ledford

    25/04/2017
    Swiss Army Knife Unboxing and History
    I am using this video as an example of an Unboxing Video on my New Media Mingle website
    Swiss Army Knife Unboxing and History
    Swiss Army Knife Unboxing and History Unboxing a Swiss Army Knife and telling a little about the history of this knife. I received this Swiss Army Knife from one of my Google Plus friends. This...
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  2. Miguel 🐝 López Oliva
    Ad blocking, end... or salvation for the Ad industry?
    Ad-Blocking Just Might Save the Ad Industry | WIRED
    www-wired-com.cdn.ampproject.org
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  3. ProducerPatrick Scullin

    Patrick Scullin

    24/04/2017
    Why Your Brilliant Marketing Plans Are Epic Fails
    Why Your Brilliant Marketing Plans Are Epic FailsYou’re working on a strategy or creative execution, and you’re crushing it!You’ve clearly created a brilliant battle plan that will succeed in achieving your business objectives. You know exactly what you want people to do after they’ve been exposed...
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  4. Neeraj Dev

    Neeraj Dev

    21/04/2017
    Neeraj Dev
    Awesome iOS Apps for Art, Photography and Designs
    rankly.com Many iOS applications are available for making artist photographs, powerful photo editing and various...
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  5. Flavio πŸ‡―πŸ‡΅ Souza 🐝
    guerilla marketing 101 Flavio πŸ‡―πŸ‡΅ Souza 🐝
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    Comments

  6. stephan metral 🐝 Innovative Brand Ambassador
    Vloggers ! Call for volunteers ! You got a smartphone, a video editor and a story to tell, a buzz to amplify" Sign Up now on My beBeeTV's Hive to participate to the experiment and get the new releases on you BeBee's app wall. Sponsors, contact me if you would like to advertise on video marketing content! All major credit cards accepted !
    stephan metral 🐝 Innovative Brand Ambassador
    HD Videos & product marketing - Join My beBeeTV Hive
    www.bebee.com Another marketing experiment to gather forces around any topics you would like to webcast or repost. Join MybeBeeTV's Hive and sumbit videos, DIY...
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  7. ProducerPeter Altschuler
    The Great Podcast Timesink
    The Great Podcast TimesinkI despise podcasts. They're radio without the basic discipline of time.Instead of providing information with precision and brevity, they tend to drone on in free form -- as if listeners have the luxury of time (and nothing better to do or get on...
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  8. ProducerKarol Severin

    Karol Severin

    20/04/2017
    Google Rumoured To Plan A Built-In Ad Blocker In Chrome
    Google Rumoured To Plan A Built-In Ad Blocker In ChromeThe Wall Street Journal reported yesterday that Google may be planning to introduce an ad blocking feature to its Chrome browser on desktop and mobile. The article clarifies that this is not a confirmed move yet – it may or may not go ahead in the...
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  9. ProducerJerry Fletcher

    Jerry Fletcher

    20/04/2017
    Does Graffiti in Your Logo Build Brand?
    Does Graffiti in Your Logo Build Brand?A couple of creative types in California decided that combining symbols of causes with the Pepsi Logo and putting the result on cans was a good idea. (see video). Pepsi Can logo designs This reminds me of a marketing class for...
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    Comments

    Jerry Fletcher
    20/04/2017 #4 Jerry Fletcher
    #2 Thanks David. Sometimes the foibles of what was once a noble profession are unbelievable.
    Jerry Fletcher
    20/04/2017 #3 Jerry Fletcher
    #1 I'm with you Paul. Somehow the pretensions of youth got budgeted!
    David B. Grinberg
    20/04/2017 #2 David B. Grinberg
    Nice buzz, Jerry, and kudos on being selected as a brand ambassador!
    Paul Walters
    20/04/2017 #1 Paul Walters
    @Jerry Fletcher If the makers of a branded sugar water in a can think they are 'changing the world' methinks they , their marketing dept and ad agency are deluded ( although in this case I believe it was an in house effort. Pure BS with a big budget!!
  10. Jesse Caesar

    Jesse Caesar

    19/04/2017
    Tickle funny bone, hand pulls out wallet...
    Jesse Caesar
    Jesse Caesar on Twitter
    twitter.com β€œIf it ain't fun nor funny, then forget it! #GenZ #Advertising #survey...
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  11. Juan Imaz

    Juan Imaz

    19/04/2017
    Juan Imaz
    Global Gold Rush: Email Will Boom Through 2025
    www.mediapost.com The vendor market is "fragmented and competitive" due to the presence of well-established suppliers, such as IBM and Microsoft. The big driving force is software, including white label, third-party and Web-based. Small-scale enterprises will...
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    Comments

  12. Leah Eder

    Leah Eder

    18/04/2017
    Have you shared a BuzzFeed Tasty video lately? Recipe videos are a new trend in food and dining online content. Not only is Tasty producing shareable videos, but other online publications like the New York Times are too. Though Tasty and New York Times are hardly alike, they both know how to target their unique audiences through the video style β€” and, the actual recipes!
    Leah Eder
    Food Video Strategies: New York Times vs. BuzzFeed's Tasty
    greenbuzzagency.com Food videos are sweeping social media. How are different content providers branding their...
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  13. Leah Eder

    Leah Eder

    18/04/2017
    Have you shared a BuzzFeed Tasty video lately? Recipe videos are a new trend in food and dining online content. Not only is Tasty producing shareable videos, but other online publications like the New York Times are too. Though Tasty and New York Times are hardly alike, they both know how to target their unique audiences through the video style β€” and, the actual recipes!
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  14. Juan Imaz

    Juan Imaz

    18/04/2017
    Juan Imaz
    How Brands and Agencies Are Fighting Back Against Facebook and Google’s Measurement Snafus
    www.adweek.com As more money moves from traditional media to digital, a growing number of marketers are questioning Google and Facebook’s data...
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  15. Flavio πŸ‡―πŸ‡΅ Souza 🐝
    For today's New Product Development Class at International University of Japan , yes I am a professor too ;)
    Did you know that Baskin Robbins sells not only ice cream but also candy in Japan ?
    Flavio πŸ‡―πŸ‡΅ Souza 🐝
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  16. Adam Crane

    Adam Crane

    13/04/2017
    Facebook is truly magical!
    (Population Lilburn, GA = under 15,000)
    Adam Crane
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  17. John White, MBA

    John White, MBA

    13/04/2017
    Be Like Mike!
    Michael Jordan - "Be Like Mike" [Extended] Gatorade Commercial - Original Long Version
    Michael Jordan - "Be Like Mike" [Extended] Gatorade Commercial - Original Long Version Perhaps the most famous of the Michael Jordan TV commercials, the classic "Be Like Mike" for Gatorade. Show during the Super bowl, this contains 4 versions,...
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  18. ProducerGreg Schwem

    Greg Schwem

    12/04/2017
    Taking Another Stab at the Kendall Jenner/Pepsi Commercial
    Taking Another Stab at the Kendall Jenner/Pepsi CommercialJust as I eagerly await Trumpcare Part Two, I am also anticipating a Pepsi commercial do-over. And although I have no experience on the health care front, and can therefore not tell the president and congressional leaders how to write a new...
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    Comments

    Greg Schwem
    13/04/2017 #7 Greg Schwem
    Then I want a cut...in $$$, not Pepsi
    Ross Hall
    13/04/2017 #6 Ross Hall
    Somewhere there's a Pepsi marketing exec thinking this is a good idea!
    Greg Schwem
    13/04/2017 #5 Greg Schwem
    #1 Thanks @DavidDisney I'll stick to comedy though. More pieces on the way.
    Greg Schwem
    13/04/2017 #4 Greg Schwem
    #2 Thank you @Susan 🐝 Rooks Just started BeBee. So far I LOVE it!
    Susan 🐝 Rooks
    13/04/2017 #2 Susan 🐝 Rooks
    OMG, I so needed a laugh today, and this was it! Just wonderful, and thanks, @Greg Schwem! I'm still laughing, by the way . . .
    David Disney
    12/04/2017 #1 David Disney
    HA!!! This was brilliant, you should push commercials for sure!!
  19. Flavio πŸ‡―πŸ‡΅ Souza 🐝
    Rare picture of the United Airlines Seating Team at work (2017) Flavio πŸ‡―πŸ‡΅ Souza 🐝
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  20. ProducerPeter Altschuler
    The context of content
    The context of contentJim Murray, a man whose prose I enjoy in spite of his location in Canadia (that's not a typo; if Jim's Canadian, he must be from Canadia), re-published a post about how he promotes himself and what he does. In that article, he takes a gentle swipe...
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    Comments

    Peter Altschuler
    13/04/2017 #8 Peter Altschuler
    #6 Ah, @Steve Jones, it's great content that's great. If the material's only good then the context will not help it very much.

    Because you're a sales guy, your viewpoint makes sense. Yet not every document that qualifies as content is devoted to selling... unless you expand sales to incorporate the sale of ideas. Consider Thomas Paine's "Common Sense" or even the Magna Carta. They changed the political trajectory of nations.

    Now that was great content.
    Peter Altschuler
    13/04/2017 #7 Peter Altschuler
    #5 Yes, @Jim Murray, you've got Trudeau, and we've got Falsedodo. You've got cheap drugs, and we have Martin Shkreli. You've got the Yukon, and we have frigid neocons. And you have Toronto (the Lone Ranger's sidekick). But we have things that Canada does not.

    You can see our first lady in the nude. Watch the Statue of Liberty being loaded on a ship (France has asked for it back). Elect a chief executive with less than a majority of the votes. And have an all-white, anti-foreigner, all-Christian choir sing "White Christmas" (which was written by an immigrant Jew).

    This makes us far more interesting. In the proper context, of course.
    Steve Jones
    13/04/2017 #6 Steve Jones
    Thanks Peter for reminding everyone that good content is great, but without context is meaningless in developing sales. As I just wrote in another article Content must have Context. It should Entertain, Inspire, Educate or Convince - dependent upon where the buyer is in their buying process.
    Jim Murray
    13/04/2017 #5 Jim Murray
    You know guys, I'm right here on the front porch of my igloo in Canadia. I'll have you know that we have ,up here, one the hottest prime ministers going, pretty much free health care, and whole lot of people who could be world beaters if they weren't so damn laid back. What you have is the Trump family, bullets to avoid and prescription drugs that require actually real estate collateral to buy. I'll take Canadia any day of the week, even if I do have write this with illumination from my whale oil powered lantern. BTW @Peter Altschuler, thanks for the shout out. I have taken harder swipes in other posts. Sorry ... off to bed, gotta be up early to got get new tires for my Chevrol eh. (OMG)
    Peter Altschuler
    12/04/2017 #4 Peter Altschuler
    #1 Be nice to Jim, @Phil Friedman. He lives in a country whose national car, I realized on a trip to Vancouver last week, is Chevrol, eh? And if he was working by gaslight (and is still producing), he must be eating the raw carp guts that kept the earl going in "After Many A Summer Dies The Swan."

    And, yes, "content" is a catchall that, too often, is "a tale told by an idiot, full of sound and fury, signifying nothing." Listicles are my least favorite form, not least because they sound vaguely anatomical in a not very flattering way.

    Done right, however, targeted information can be very effective in building a brand's (or person's) reputation, establishing credibility, engendering trust, and persuading someone to do business or interact with you. Sadly, though, most of the targets are as similar as snowflakes, and the segmentation tends to break people down into two general categories: those with too much time on their hands and those who were born yesterday.

    I'm in favor of a different use for collateral, product literature, sales aids, call it what you will. It's to attract people who truly are interested in what you have to say, allow them to respond and request additional information, provide material that's specific to their needs (and gives them a way to ask for more), and moves them from "just looking" to "ready to buy."

    The product could be cupcakes or computers. It doesn't matter. What does matter is that the presentation is informative, engaging, persuasive, and created for a purpose. That purpose can be to try something, purchase it, share it, join it, take action in favor of it (or against something else), save it for later, or any of a million other things.

    Just don't ever let your audience guess what you want them to do. They'll guess wrong.
    Peter Altschuler
    12/04/2017 #3 Peter Altschuler
    #2 I'm glad you enjoyed it, @Paul Walters. Yet, from Bali (a long way from the cheese scones of Bath), I would think that everything is somewhat more enjoyable.
    Paul Walters
    12/04/2017 #2 Paul Walters
    @Peter Altschuler Great piece ...thanks
    Phil Friedman
    12/04/2017 #1 Phil Friedman
    I agree, Peter, that @Jim Murray exhibits a great sense of the history of marketing and advertising -- no doubt because he was creating "content" by gas lamp, some few years before the electric light bulb was put into full production.

    That said, I've always felt that the use of the term "content" in phrases like "content marketing" signaled a contempt for the very thing the phrase is supposed to denote. For my experience is that those who speak of "content" -- as opposed to "copy" or "information" or "marketing collateral" or "sales literature" -- see it as generic and interchangeable, like bricks or sacks of sand. And that it, therefore, can be generated by people with zero knowledge of the product or of the industry sector in which the product competes, and people whose skills and experience are at the unpaid intern level.

    How someone expects to build a product or company brand in the area, say, of industrial paints with curated "content" about raising ants on your patio is beyond me. Yet, so many firms today buy the proposition that "content" is an easy, cheap way to populate their website and build their brand. Good piece, Peter. Sensible and real. Keep 'em coming.
  21. Flavio πŸ‡―πŸ‡΅ Souza 🐝
    New Marketing / AD Slogan For Airline Companies .... Flavio πŸ‡―πŸ‡΅ Souza 🐝
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    Comments

    Neil Smith
    11/04/2017 #1 Neil Smith
    I would love to see this slogan used for real.
  22. Juan Imaz

    Juan Imaz

    07/04/2017
    Juan Imaz
    Advertisers want alternatives to Facebook and Google, said Sir Martin Sorrell
    www.cnbc.com WPP CEO says brands and agencies want more places online to buy ads outside of the two tech...
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    Comments

    Kevin Baker
    09/04/2017 #8 Kevin Baker
    true, they know the waste there is over 50%
    Miguel 🐝 López Oliva
    09/04/2017 #7 Miguel 🐝 López Oliva
    Google and Facebook are super unicorns who are always creating new good stuff, but obviously advertisers do not want to put all its budget in the same place...
    Miguel 🐝 López Oliva
    09/04/2017 #6 Miguel 🐝 López Oliva
    Talking about beBee ads? Perhaps I can bring some ideas like creating a Data Management Platform (DMP) to make different clusters based on their interests, and use programmatic buying to show the most relevant ad for every user.
    stephan metral 🐝 Innovative Brand Ambassador
    08/04/2017 #5 stephan metral 🐝 Innovative Brand Ambassador
    #4 LOL...are we thinking about the same challenger @Matt 🐝 Sweetwood ? GAME ON ! So that is going to be..who wants to be a beBee-llionaire ? gamification ? Which business model....? Okaay i got it..it is classified !
    Matt 🐝 Sweetwood
    07/04/2017 #4 Matt 🐝 Sweetwood
    Excellent... and I know a great place where they can put a bunch of their ad dollars. Buzz On!
    Javier 🐝 beBee
    07/04/2017 #3 Javier 🐝 beBee
    This is a good point. Any business needs competition. It is healthy.
  23. ProducerRobert Cormack

    Robert Cormack

    07/04/2017
    Pepsi: The Happiest Are Blind And Hogs Are Laughing.
    Pepsi: The Happiest Are Blind And Hogs Are Laughing.β€œAll you need in this life is ignorance and confidence, and then success is sure.” Mark TwainSome weeks are slow in the news business. You know it’s slow when the networks start eating their own kind. Usually they go after the weak, disabled, and...
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    Comments

    Brian McKenzie
    07/04/2017 #1 Brian McKenzie
    Because this generation of SJW's is still riding on the coat-tails of tired Hippies - https://youtu.be/ib-Qiyklq-Q
  24. ProducerPatrick Scullin

    Patrick Scullin

    06/04/2017
    Pepsi To Create Caitlyn Jenner Ad
    Pepsi To Create Caitlyn Jenner AdLike a juicy steak to a black eye, Pepsi is looking to ease the pain of its recent Kendall Jenner ad fiasco, and today announced it is filming a new video and TV spot featuring her parent, Caitlyn Jenner.β€œWe are going to show the world we feel its...
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    Comments

    Patrick Scullin
    07/04/2017 #2 Patrick Scullin
    Thanks, @ Phillip Hubbell!
    Phillip Hubbell
    06/04/2017 #1 Phillip Hubbell
    too funny
  25. ProducerPatrick Scullin

    Patrick Scullin

    06/04/2017
    Schadenfreude For The Pepsi Fiasco
    Schadenfreude For The Pepsi FiascoTaking pleasure in the misfortune of others (schadenfreude) is not the noblest emotion, but sometimes it’s justified. Being raised a good Catholic boy, I have some guilty feelings about it.So, bless me, Father, for I have sinned–– I feel...
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    Comments

    Patrick Scullin
    07/04/2017 #2 Patrick Scullin
    Yes, Jim Murray, we'd be great beer drinking pals... and the next time I'm up your way, the first round's on me. I revised the article a bit in the middle to further explain why Pepsi deserves every ounce of bad will expended its way. Give it a read, I think it's better.

    Glad you liked it, and one doesn't haven't to look far for a catalyst for drinking a cold one. Be well, Jim!
    Jim Murray
    06/04/2017 #1 Jim Murray
    I saw that commercial last night (on a news story) and thought to myself: There go those f**king millennials again. Dashing off blindly in all directions at the same time. The trouble with being self-absorbed to the degree that most agency types these days appear to be, is that failure to stick your head out of your little rabbit hole and actually sniff the air is something that will doom you, as illustrated with this completely offensive and derivative piece of advertising. Political correctness has morphed into political rectitude and that's not good for creativity. My new stance since January 20 is to put this all on Trump and the polarization he has created in your country and large parts of the world. At least Hitler and Stalin were insane. This guy is just an entitled narcissistic moron with no moral compass. I can understand ad people wanting to break though. It's harder than ever to do these days.But it's almost impossible with you're not actually aware of whats going on around you. Good post Pat. I'm sure we would be beer drinking buds if I lived in Hotlanta.
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