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Advertising - beBee


+ 500 buzzes
Let's share in this hive everything related to adverts in any audio or visual form of marketing communication.
  1. ProducerJames May

    James May

    Viewability isn’t an issue if you know where to look
    Viewability isn’t an issue if you know where to lookAccording to an article last year in Digiday which quotes multiple sources, 85-90% of Facebook’s commercial video views are silent. There is also evidence showing that Globally only 13% watch commercials in their entirety on the social platform....
  2. Federico 🐝 Álvarez San Martín
    Federico 🐝 Álvarez San Martín
    Which Colors to Avoid in Web Design – Web Design Tips & Tricks
    medium.com Colors are the heart of any advertisement that decides how successfully it will promote your brand, merchandise or services. The power...
  3. Federico 🐝 Álvarez San Martín
    Ad Blocking – Statistics and Trends Federico 🐝 Álvarez San Martín
  4. Vince Calabrese

    Vince Calabrese

    Is you business positioned for "Mobile Only" campaigns?
    Vince Calabrese
    4 Tips For Mobile-Marketing Success in 2017
    snip.ly First, rain deals and coupons. Second, make mobile payments available. Third, get on board with mobile-only...
  5. Vince Calabrese

    Vince Calabrese

    Whether you're just starting out or you've been in business for years, I recommend you take advantage of the Leadpages webinar. During this free training, you will learn how to set up a funnel that automatically generates more leads and sales. Click the webinar tab on the page at the top right.
    Vince Calabrese
    Leadpages Landing Page Builder & Lead Gen Software
    link.leadpages.net Generate leads and increase revenue using the industry-leading landing page builder with accompanying suite of lead generation and opt-in...
  6. Flavio 🇯🇵 Souza 🐝
    Ad 101 - To the point. Flavio 🇯🇵 Souza 🐝
  7. ProducerPamela 🐝 Williams
    Skip That Ad!
    Skip That Ad!A few months ago I commented on a post by Jim Murray in which we were discussing online ads. In my comment I told Jim that when given the option to click "Skip Ad" on a video I patiently wait through the few seconds in which the site (in the case...


    Pamela 🐝 Williams
    13/01/2017 #44 Pamela 🐝 Williams
    #26 Glad you like it Susan!
    Pamela 🐝 Williams
    13/01/2017 #43 Pamela 🐝 Williams
    #35 Well Jackie, my environmental soul says: Buy from a locally based small business for personal needs... :o)
    Pamela 🐝 Williams
    13/01/2017 #42 Pamela 🐝 Williams
    #36 Glad you enjoyed it Donald!
    Pamela 🐝 Williams
    13/01/2017 #41 Pamela 🐝 Williams
    #38 Thank you Donna-Louisa for stopping by! I'm glad you enjoyed my bit of fun!
    Pamela 🐝 Williams
    13/01/2017 #40 Pamela 🐝 Williams
    #37 That would be great Sara. I'm thinking a comical look at the life and times of BEE engagement :-)
    Pamela 🐝 Williams
    13/01/2017 #39 Pamela 🐝 Williams
    #34 I actually thought of you when I was writing this; "What will Paul the Ad man think of this?". Funny enough, when I first ventured into a Business degree they gave me one of those tests that are supposed to tell you what career you should pursue based on interests, talents, etc. Mine was: Advertising Executive. BUT!! it was the Advertising class that gave the test and I learned to...shall we say...sway those tests early in life. My very first college pursuit was Nursing (not my cup of tea at ALL) and the test I took in my psychology class (exact same test) returned the results: Medical Professional.
    hahahaha. Those tests are so ridiculous! But I actually did consider an advertising career, just didn't work out.
    Donna-Luisa Eversley
    13/01/2017 #38 Donna-Luisa Eversley
    Great share.. Thanks @Pamela 🐝 Williams
    Sarah Elkins
    13/01/2017 #37 Sarah Elkins
    #10 Your post made me laugh out loud, @Pamela 🐝 Williams, I love that! And ew... wet sneezes are the worst. I think your idea and @Dean Owen's are terrific. I'll make sure we take some brief videos and lots of pictures at #NoLongerVirtual. We'll make sure we get all the bees in some part of the videos and photographs. Cool. Now... who else from beBee will BEE at NLV?!
    Donald Grandy
    13/01/2017 #36 Donald Grandy
    That was awesome 👌Thanks for sharing.
    Jackie M.
    13/01/2017 #35 Jackie M.
    Hah now I'm off to hunt down that Staples ad...
    Paul Walters
    13/01/2017 #34 Paul Walters
    @Pamela 🐝 Williams Once an ad man always and ad man. My philosophy was that advertising is a necessary evil so make it entertining. Of course to do this one requires a brave client . Nice plg for Staples!
    Preston Vander Ven
    13/01/2017 #33 Preston Vander Ven
    #23 I forgot all about Bell
    Pamela 🐝 Williams
    12/01/2017 #32 Pamela 🐝 Williams
    #30 Actually I have purchased thousands of dollars worth of office supplies from Staples. I was trying to track down something special that my boss wanted for each of the consultants working on a project (about 25 people) and no one store had enough of them (not real popular, but expensive) The manager helped me track down enough for everyone and even helped me get them shipped express to my local store. It's a good company with very helpful employees. I just try to buy local (small business) whenever I can for my personal needs.
    🐝 Fatima Williams
    12/01/2017 #31 🐝 Fatima Williams
    #29 Ha Ha Hugs ! I do enjoy watching certain commercial's too but like @Chas ✌️ Wyatt say's it gets annoying when your actually trying to watch something 😁 😁😁 BTW I love the idea for a beBee video Ad 🤗🤗🤗🤗 It can be something like a time lapse kinda video showing how we grow and form connections here with some pics together and the business successes that are created !
    Chas ✌️ Wyatt
    12/01/2017 #30 Chas ✌️ Wyatt
    @Pamela 🐝 Williams, so, I guess the bottom line from Staple's perspective is, did you go down to Staples and buy anything? There is now an ad-free version of YouTube available if you are willing to pay the subscription fee. Not sure how well it works, though. Perhaps the most annoying for me on YouTube are those little tabs that slide out from the left margin every few seconds as you are viewing the video. Every site I go to these days has pop-unders, pop-overs, or pop-ups, or worse, the cursor-catchers that bring up a new ad page as you innocently scroll across the page. Guess they have to pay to keep the lights on somehow.
    Pamela 🐝 Williams
    12/01/2017 #29 Pamela 🐝 Williams
    #8 Yikes, I missed replying to my sister's comment! :-). That would drive me crazy Fatima. Most of the commercials are just a waste of time. I guess that's why when something brilliant like this Staples Ad shows up I can't help myself, I have to watch. It's a disease I tell you, a disease, for which there is no cure! :-)
    Pamela 🐝 Williams
    12/01/2017 #28 Pamela 🐝 Williams
    #20 Thanks Lisa!
    Chad Carroll
    12/01/2017 #27 Chad Carroll
    #24 I agree. The sad thing is, mine can navigate through all of the reboot steps of her tablet but can't (or won't) completely dress herself. She's getting there though lol Darn kids. :D
    Susan Botello
    12/01/2017 #26 Susan Botello
    Pamela 🐝 Williams
    12/01/2017 #25 Pamela 🐝 Williams
    #19 hahahaha...Now that was funny Aleta! I'm still wondering about the car flying off like that!
  8. Jan 🐝 Barbosa
    Study: Gen Z more discriminating, more advertising resistant than Gen X or Y
    Jan 🐝 Barbosa
    Study: Gen Z more discriminating, more advertising resistant than Gen X or Y
    marketingland.com They study helps reveal a demographic segment that represents more than two billion people...
  9. Ravi Ranjan

    Ravi Ranjan

    What next in SEO? Rankbrain? AMP? Personal branding? or anything else . Read the well researched article.
    Ravi Ranjan
    Top SEO Trends That Will Dominate This Year- 2017
    www.kvrwebtech.com Check out the top SEO trends for 2017 which every digital marketer must know and follow in order to rank high in organic...
  10. ProducerGavin Barrett

    Gavin Barrett

    2016. The worst of times. The best of times.
    2016. The worst of times. The best of times.The worst of times?On one level 2016 was a shocker. Rarely has so much prejudice, ignorance, misogyny, homophobia, bigotry and straight up xenophobia been displayed so proudly or delivered in such toxic concentrations. Rarely have so many good...
  11. ProducerCamille Mari

    Camille Mari

    The Future of Advertising
    The Future of Advertising Yesterday conversation at home brings me to this today reflection… While speaking about the future of Social Media and Advertising I said to my partner in crime.  “In the future, I think that Advertising will be so well done, you...


    jesse kaellis
    07/01/2017 #9 jesse kaellis
    You're welcome, Camille. You're worthy.
    Camille Mari
    07/01/2017 #8 Camille Mari
    #6 Thanks Jesse.
    Camille Mari
    07/01/2017 #7 Camille Mari
    #5 Very good point Michael. I also heard about McDonalds and I don`t even own a TV, and I don`t event remember how I heard of it.
    jesse kaellis
    07/01/2017 #6 jesse kaellis
    I shared your post on all social media listed, Camille, including creative writers on beBee because -- what the hell.
    Michael Bellina
    07/01/2017 #5 Michael Bellina
    I think there is also a push by advertisers to incorporate "ads" into your news. A great example of this was when McDonalds introduced that they were serving all day breakfast. Why was I hearing this on the news?! Why is this newsworthy? That is just one example. I think the lines between what's news and what is placed advertising in news will become blurred.
    Camille Mari
    07/01/2017 #4 Camille Mari
    #2 Very interesting. I never been to Vegas so I can`t tell, but I know about the missing clocks, it`s the same in all Casinos, you can`t event tell how many hours you spend there, that`s how they do their "magic".
    Camille Mari
    07/01/2017 #3 Camille Mari
    @David B. Grinberg thanks for your comment. What you are saying it`s also the main question, how to know... I think it`s been proved that there are messages hidden in music & pictures, but "we know", so what if we don`t... I don`t know if I`m clear.
    jesse kaellis
    07/01/2017 #2 jesse kaellis
    It's been long rumored that the casinos pump oxygen into the air -- I don't know what that would do. Of course, there are no clocks in these joints. When I worked at the Fremont, they wouldn't let us total or color up payouts on the pass line. It was color for color, and that was so these players wouldn't wake up and cash out. Subliminal messages? Maybe. It seems rather doubtful.
    Once my uncle visited Vegas with his girlfriend, and they stayed at that middle-level monstrosity the Excalibur. I was waiting for them near a bar, and he came down. We were still waiting for his GF.
    "What are you doing?" "I'm getting a drink." "You can get a free drink right over there." He points to a bank of slot machines. "I don't need a twenty dollar free drink."
    People don't think. Ever heard the saying, "There are lots of free things in this town, son, but you can't afford them."
    David B. Grinberg
    07/01/2017 #1 David B. Grinberg
    Interesting buzz, Camille. But if subliminal advertising is occurring already, how would anyone even know -- for example, if it's embedded in music. I've rumors that some Las Vegas casinos do this to promote gambling. I think even some traditional "Mad Men" type advertising has iterations of subliminal features, albeit outdated now, perhaps. I'm copying my my "go-to" expert bees to further elaborate: @Jim Murray for advertising and @jesse kaellis for Las Vegas. What say you, gentlemen?
  12. ProducerJohnathan Jones

    Johnathan Jones

    10 Ways to Drastically Improve Your Business Adwords Campaigns
    10 Ways to Drastically Improve Your Business Adwords CampaignsAdvertising with Google Adwords can be a mixed bag for small business owners. There’s tremendous potential for getting your products and services in front of targeted buyers, especially at a local level, but the options are overwhelming and it can...


    Preston Vander Ven
    04/01/2017 #1 Preston Vander Ven
    Thanks for your article. I have also found that when I began to focus on my content more instead on my SEO or KEYWORDS my conversions increases. The reasons on this was not because I was higher on Google, but because by pages were getting more Shares, Likes, and Comments. When I first began to Blog, I was so focused on making sure that "the phase" was in the article, and I neglected the value I was sharing. I had a lot of clicks, yet a very high bounce rate. After I changed this, and viewed SEO as a bonus, my clicks decreased, yet my bounce rate decreased from almost 90% down to almost 30%. This is because the people who clicked on my post, were not "cold clicks" anymore. They were now warm clicks from shared linked from their friends.
  13. Vince Calabrese

    Vince Calabrese

    The answer to simplifying your content marketing is in this artice.
    Vince Calabrese
    4 Digital Marketing Tools That Will Improve Your Strategy


    Vince Calabrese
    04/01/2017 #1 Vince Calabrese
    article. Just noticed that.
  14. Vince Calabrese

    Vince Calabrese

    You must have call tracking to determine what campaigns are effective. You should have a different number for every type of media. Sounds expensive? Not at all. There are several services out there that start $30 a month for 10 numbers.
    Vince Calabrese
    Why you should budget for call tracking in 2017
    snip.ly With the current fiscal year winding down and budgeting for FY2017 gearing up, marketers are faced with the annual task of tracking effectiveness and...
  15. Vince Calabrese

    Vince Calabrese

    Vince Calabrese
    60 Email Marketing Strategies, Tips, and Examples
  16. ProducerPatrick Scullin

    Patrick Scullin

    Is Technology Out To Get Us?
    Is Technology Out To Get Us?The short answer is, "Yes."If your job can be automated, it probably will be.If it can be performed more precisely and cheaply by a techno-gizmo, it's just a matter of time until it will be.If what you produce as a human can be done by a machine,...
  17. Flavio 🇯🇵 Souza 🐝
    Powerful Ads ! Part 2 Flavio 🇯🇵 Souza 🐝
  18. Flavio 🇯🇵 Souza 🐝
    Powerful Ads ! Part 1 Flavio 🇯🇵 Souza 🐝
  19. Flavio 🇯🇵 Souza 🐝
    A honest job announcement ad Flavio 🇯🇵 Souza 🐝


    Elisa Graziano
    03/01/2017 #3 Elisa Graziano
    Davide Caretti
    03/01/2017 #2 Davide Caretti
    XD XD
    Praveen Raj Gullepalli
    03/01/2017 #1 Praveen Raj Gullepalli
    LOL. Yeah! :)
  20. Froilán Pérez

    Froilán Pérez

    Walking the roads of our youth
    through the land of our childhood, our home and our truth

    Be near me, guide me
    always stay beside me so i can be free, free

    Lets roam this place
    familiar and vast
    our playground of green frames, our past

    We were wanderers
    never lost, always home

    When every place was fenceless
    and time was endless
    our ways were always the same

    Cool my demons and walk with me brother
    until our roads lead us away from each other
    and if your heart’s full of sorrow, keep walking, don’t rest
    and promise me from heart to chest
    to never let your memories die, never

    I will always be alive and by your side,
    in your mind

    I'm free
    Johnnie Walker - Dear Brother
    Johnnie Walker - Dear Brother Director: Dorian & Daniel www.facebook.com/doriananddaniel Actors: Robin Guiver, Mathew Lewis-Carter Voice Actor: John "Bang" Reilly Producer: Madlen Folk &...
  21. ProducerJohnathan Jones

    Johnathan Jones

    Facebook Cuts Out The Middleman In Native Advertising
    Facebook Cuts Out The Middleman In Native AdvertisingEveryone assumes that if Facebook were to drop an anvil on media companies, it’d come in the form of an algorithm reconfiguration, a change in the revenue split on Instant Articles, or some combination of the two.But for the increasing number of...


    Johnathan Jones
    24/12/2016 #2 Johnathan Jones
    #1 I'm glad you enjoyed it.
    Paul Walters
    24/12/2016 #1 Paul Walters
    @Johnathan Jones Now this is an intriguing read on Xmas eve. !!!! Thank you
  22. Jesse Caesar

    Jesse Caesar

    Speaking your language? Time will tell...
    Jesse Caesar
    Jesse Caesar on Twitter
    twitter.com “Traditional craft meets #Smartwatch #tech with @Fossil Q. Wonder if @BlindBarber is partner in attempt to position as...
  23. ProducerPatrick Scullin

    Patrick Scullin

    Emotions Require No Special Effects
    Emotions Require No Special EffectsThis weekend, you can feast your eyes on the special effects extravaganza of “Rogue One,” the new “Star Wars” movie, or, perhaps see “Manchester By The Sea,” a film with no special effects and a budget that was probably less than the craft services...
  24. ProducerKarol Severin

    Karol Severin

    Adblocker User Deep Dive – High Value Users That Cannot Be Ignored
    Adblocker User Deep Dive – High Value Users That Cannot Be IgnoredMIDiA Research has published our latest adblocking report: ‘Adblocker User Deep Dive – High Value Users That Cannot Be Ignored. In it we combine data on adblocker user demographics, their media behaviour as well as their digital media spending...


    Karol Severin
    12/12/2016 #2 Karol Severin
    #1 Hi Aurorasa, I posted this to inform readers, that this report is now available and to give them a sense of what it contains. There is some 'preview' data in the graphic, with the rest of the findings available to MIDiA clients or those who purchase this report individually. If you'd like full access to the report, please follow the link in the post. Thanks, Karol
    Aurorasa Sima
    12/12/2016 #1 Aurorasa Sima
    The topic is interesting, but I am not sure why you post a "preview" without numbers.
  25. David B. Grinberg
    Facebook fesses up on ads, a cautionary lesson perhaps..."This time, Facebook said it had inaccurately measured the number of people an advertiser had the potential to reach across the social network." NYT
    David B. Grinberg
    Facebook Reports New Issues With Ad-Counting Tools
    www.nytimes.com The social network, which has dealt with similar issues in recent months, is fixing three of its ad-measurement devices after inaccuracies were...
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