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Authority & Influencer Marketing - beBee

Authority & Influencer Marketing

~ 100 buzzes
  1. Jan 🐝 Barbosa
    How to Use Content to Build Your Online Influence
    Jan 🐝 Barbosa
    How to Use Content to Build Your Online Influence
    www.convinceandconvert.com John Hall, Author and CEO of Influence & Co., joins the Social Pros Podcast to discuss how to create ambassadors and influence people through content and...
  2. Jan 🐝 Barbosa
    Interview: @Ross_Quintana on How to Value and Measure #InfluencerMarketing @brand24 Blog @Meg_Urbaniak @JBarbosaPR
    Jan 🐝 Barbosa
    Interview: Ross Quintana on How to Value and Measure Influencer Marketing
    sumo.ly Influencer marketing is the fastest-growing online customer acquisition method with 22% effectiveness. It beats tried-and-true methods like email or paid search, which have nearly 12% effectiveness. Why is that? Ross explains it...
  3. ProducerDorothy Cooper

    Dorothy Cooper

    INFLUENTIAL MARKETING - HOW TO HOOK UP What is a social media influencer?Β According to HootSuite, an influencer is quite simply someone who carries influence over others.Β  A social media influencer is someone who wields that influence through social media. The form of influence can vary...


    Dorothy Cooper
    01/09/2017 #6 Dorothy Cooper
    You are correct and thanks for contributing to the information. We are forever adding value and that is why the craft keeps improving. Thanks so much.
    Jason Baudendistel
    31/08/2017 #5 Jason Baudendistel
    Great information, just to add it really depends on your brand and the message you are wanting to convey. Having authority built up goes a long way toward allowing more premium pricing and better market positioning.
    Dorothy Cooper
    25/08/2017 #4 Dorothy Cooper
    I am blown away by all the feedback, I appreciate it thank you!
    Lisa 🐝 Gallagher
    25/08/2017 #3 Lisa 🐝 Gallagher
    Excellent aticle @Dorothy Cooper. I love your insight with regards to Influencers. I haven't used instagram for a while but when I do it's just to share my photos. I've connected with some fantastic photographers on IG, Like @Tyler_Mckinnon27 @adamsburgers @california_good_clothing @thepaulgarret and others who have a very large following and kindly return likes and comments. Very talented photographers for those who use IG and want more promotion.
    Lance  🐝 Scoular
    25/08/2017 #2 Lance 🐝 Scoular
    πŸ₯šcellent article

    πŸ‘₯ed 🐝🐝🐀🐳πŸ”₯🚲✴
    David B. Grinberg
    25/08/2017 #1 David B. Grinberg
    Wow, Dorothy, what a wonderful long-form post. You cover some much important ground in this blogging buzz and really articulate a key part of the social media landscape. Personally, I like to think that we are all influencers -- even if that means influencing only a few people. I would also note that corporations are really paying out the big bucks for celebrity social media influencers. Sometimes I wonder if they are worth it per ROI? I suppose it depends on the personality and product. Again, super awesome read!
    cc: @Javier 🐝 beBee @John White, MBA @Lance 🐝 Scoular @stephan metral 🐝 Innovative Brand Ambassador @Franci🐝Eugenia Hoffman, beBee Brand Ambassador
  4. Jan 🐝 Barbosa
    Jan 🐝 Barbosa
  5. Jan 🐝 Barbosa
    Jan 🐝 Barbosa
    How to Use Influencer Marketing to Improve Your SEO
    www.silverbackstrategies.com Influencer marketing can expand your brand awareness, provide unique product promotion opportunities, and add value to your search engine optimization efforts. Here's how we approach influencer marketing for SEO here at...
  6. Jan 🐝 Barbosa
    "Influencers: Full of Value, or Full of Bullshit?" by @MarkFidelman via @Jbarbosapr
    Jan 🐝 Barbosa
    Influencers: Full of Value, or Full of Bullshit?
    www.linkedin.com Influencers have never been "one size fits all." It's not just a matter of different audiences, either. Sure, brands need influencers with...
  7. Jan 🐝 Barbosa
    MT 9 Things You Need to Know About #InfluencerMarketing via @janlgordon @shane_barker @JBarbosaPR
    Jan 🐝 Barbosa
    9 Things You Need to Know About Influencer Marketing Right Now
    ow.ly Looking to learn more about how influencer marketing works, then you need to give these post a closer look. Influencer Marketing tips that you need to...
  8. Jan 🐝 Barbosa
    Jan 🐝 Barbosa
    Everything You Need to Know About Influencer Marketing
    www.linkedin.com Tenfold recently named me one of the top 75 SaaS influencers, and I am absolutely honored. It truly does feel awesome to be included along with...
  9. Jan 🐝 Barbosa
    #InfluencerMarketing Vs #InfluencerRelations- What's the Difference?

    Jan 🐝 Barbosa
    Influencer Marketing Vs Influencer Relations- What's the Difference? - onalytica
    buff.ly Are you hearing the terms 'influencer marketing' and 'influencer relations' used interchangably with no understanding on the difference? Read on for...
  10. Julie Dawn Harris
    3 Best Keys to Influencer Marketing in the Healthcare Industry
    Julie Dawn Harris
    3 Keys to Influencer Marketing in the Healthcare Industry
    www.callboxinc.com You must tread carefully when it comes to advertising, particularly with pharmaceutical sector; influencers are often experts who can deliver results while remaining compliant and...
  11. Jan 🐝 Barbosa
    19 Strategies That’ll Help You Become an Influencer #onlinemarketing #branding #influencermarketing
    Jan 🐝 Barbosa
    19 Strategies That'll Help You Become an Influencer
    buff.ly I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketingΒ space. But how? Why? Part of my growth as an influencer is because I weave a lot of my personal story into my content. My influence allows me to pick...
  12. Jan 🐝 Barbosa
    #InfluencerMarketing: Why It's Critical For Your #Brand @Sam___Hurley via @JBarbosaPR
    Jan 🐝 Barbosa
    Influencer Marketing: Brands Should Create Exclusive Influencers
    bit.ly A strategy for growing your brand and reputation is to seek out individual thought leaders and to have your own influencers exclusively support...


    Jan 🐝 Barbosa
    12/08/2017 #2 Jan 🐝 Barbosa
    Agree @Melonie Dodaro !!!! Those who claim it's dying just don't know how to use it.. Influencer Opinions Still Sway the Scales !!!
    Melonie Dodaro
    08/08/2017 #1 Melonie Dodaro
    Influencer marketing is a hot topic.
  13. Jan 🐝 Barbosa
    Adidas has found that models and bloggers, not athletes, are the key to selling sportswear to women via @jbarbosapr
    Jan 🐝 Barbosa
    Adidas has found that models and bloggers, not athletes, are the key to selling sportswear to women
    qz.com Models such as Karlie Kloss may be athletes, but it's their social-media presence that sways...


  14. Jan 🐝 Barbosa
    Social media has given rise to the influencer. @juanblanco76
    Jan 🐝 Barbosa
    How the Rise of Influencers Like Lilly Singh and Andrew Bachelor Have Disrupted Advertising
    www.inc.com Traditionally companies relied only on celebrities to be their spokesperson. Social media has changed the game and given rise to the...
  15. Julie Dawn Harris
    Video: Best Ways on Reaching out Top Influencers and Boost Wider Range of Audience
    Julie Dawn Harris
    How to Reach Influencers and Grow Your Content Audience [VIDEO]
    bit.ly Here are some quick content outreach tips and ideas you can use, plus a brief walk-through of how we were able to successfully work with...
  16. Jan 🐝 Barbosa
    "50 Ways to Lose Your Influencers" by @leeodden via @jbarbosapr
    Jan 🐝 Barbosa
    50 Ways to Lose Your Influencers
    www.linkedin.com Playing on both sides of the marketing influencer game, I get to see all kinds of influencer marketing outreach mistakes. Unlike the famous song...


    Jan 🐝 Barbosa
    01/08/2017 #2 Jan 🐝 Barbosa
    #1 Agree... Yet... Apart OR including these ones.. Which (in your opinion) are the ultimate 5 worst sins to loose your inlfluencer ???? @Phil Friedman
    Phil Friedman
    01/08/2017 #1 Phil Friedman
    The article includes the following two points about how to lose (piss off) an Influencer whom you want to use to market something:

    4. Not making it clear what the value exchange is.

    12. Lying or being disingenuous in any way.

    With all due respect, it appears that no. 12 is intended to apply only to the relationship with the Influencer, not with regard to the target market. Since no. 4 makes it clear the idea is to "buy" the Influencer's endorsement, of your product or service, then use that endorsement as though it was earned and not bought, i.e., as an independent third party endorsement. Which, in case the author doesn't recognize it, is the epitome of being "disingenuous". IMO. Cheers!
  17. John White, MBA

    John White, MBA

    My thoughts on the evolution of the influencer in my latest on Inc: https://www.inc.com/john-white/how-influencer-marketing-in-the-tech-era-has-disru.html John White, MBA


    Lisa 🐝 Gallagher
    02/08/2017 #8 Lisa 🐝 Gallagher
    I meant to add, "authenticity matters,' it sure does. I love when I get followers on Twitter and their timeline is flooded with "Make 10,000/mo doing what i did.'" as one example.
    Lisa 🐝 Gallagher
    02/08/2017 #7 Lisa 🐝 Gallagher
    I really enjoyed this post @John White, MBA, you're a pro!
    David B. Grinberg
    02/08/2017 #6 David B. Grinberg
    Thanks for another excellent read, John, filled with important insights and astute analysis. It's pinned to the top of my Twitter home page for easy retweeting https://twitter.com/DBGrinberg So far 9 RTs and 20 Likes. I know we can do better!
    cc: @Larry Boyer, 🐝 Brand Ambassador @Milos Djukic @stephan metral 🐝 Innovative Brand Ambassador @Franci🐝Eugenia Hoffman, beBee Brand Ambassador @Sandra Smith
    Sandra Smith
    01/08/2017 #3 Sandra Smith
    Brilliant infographic, John. Sharing...
    Aaron 🐝 Skogen
    01/08/2017 #2 Aaron 🐝 Skogen
    Solid article on the evolution and rapidly changing role of influencer marketing. A great read by @John White, MBA!
    stephan metral 🐝 Innovative Brand Ambassador
    01/08/2017 #1 stephan metral 🐝 Innovative Brand Ambassador
    good infographics, related to the beBee's brand ambassadors program. That was a brillant move and added value proposition. Times have changed, things are shifting from short term sights to long term relationship building between interacting people.
  18. Jan 🐝 Barbosa
    Jan 🐝 Barbosa
    What to Look for When Hiring an Influencer Marketing Company - Statusphere
    joinstatus.com Influencer marketing is quickly becoming one of the most effective ways to spread the word about your brand. Unfortunately, it can be incredibly time consuming and tedious. Β This leaves companies deciding if they want to build out an entire internal...
  19. Jan 🐝 Barbosa
    10 ways to improve your #branding with micro-influencers #InfluencerMarketing @SpartanRace @scoutseedotcom
    Jan 🐝 Barbosa
    10 ways to improve your branding with micro-influencers
    bit.ly Micro-influencers can be highly effective in reaching your brand's audience. Here are 10 tips on how to build a beneficial relationship with...
  20. Jan 🐝 Barbosa
    5 #InfluencerMarketing Mistakes And How To Avoid Them
    Jan 🐝 Barbosa
    5 Influencer Marketing Mistakes And How To Avoid Them
    bit.ly In this article, Shane Barker shows us 5 influencer marketing mistakes that you shouldn't waste your money on, and shows us how to avoid...
  21. Jan 🐝 Barbosa
    15 Brands That Nailed Their Influencer #SocialMediaMarketing Campaigns #InfluencerMarketing via @jbarbosapr
    Jan 🐝 Barbosa
    15 Brands That Nailed Their Influencer Social Media Marketing Campaign
    bit.ly Take a look at 15 Brands that nailed their influencer social media marketing campaign. See what these brands did to maximize their ROI by hiring...
  22. Jan 🐝 Barbosa
    The Explosive Growth Of Influencer Marketing, What It Means For You via @forbes via @jbarbosapr #ifluencermarketing
    www.forbes.com The voice of the customer has always been one of the most powerful concepts in marketing, and today’s social media platforms act as one giant megaphone for that voice. In fact, social media has fundamentally changed the balance of power between...


    Jan 🐝 Barbosa
    27/07/2017 #1 Jan 🐝 Barbosa
    The Explosive Growth Of Influencer Marketing, What It Means For You via @forbes via @jbarbosapr #influencermarketing
  23. Jan 🐝 Barbosa
    How Do You Become An Online Influencer? 12 Power Players Share Their Social Media Strategies via @forbes
    www.forbes.com Here are the social media strategies you need to know to become an online...
  24. Jan 🐝 Barbosa
    Jan 🐝 Barbosa
    Stop Calling The Use Of Celebrities β€œInfluencer Marketing” | HuffPost
    www.huffingtonpost.com Nothing gets me more fired up than the phrase β€œcelebrity influencers.” Point blank: if you use celebrities as part of your marketing efforts, that is...


    CityVP 🐝 Manjit
    21/07/2017 #26 CityVP 🐝 Manjit
    #19 I did consider owners and product but if social media is a container and one fills that container with people that you can draw value from then what is the difference between that and media slaves in all forms of media. It is nothing that George Orwell has not described before, and so it is not that radical.

    The idea of livestock is not new https://www.youtube.com/watch?v=Xbp6umQT58A but nor am I advocating for the livestock, I am simply expressing what is between those that own the following and those that follow, what is following if there is no rancher or shepherd involved..

    The new elites are digital elites only the technology is different today but the rewards are much, much larger. What are celebrities but the new Kings and influencers the new aristocracy. Let us agree to disagree and we simply move on :-)
    Phil Friedman
    21/07/2017 #25 Phil Friedman
    #24 Yes, Martina, it was. However, I knew that unrequested a number of Ambassadors had spoken out in my behalf and that, consequently, it would be an insult to them to refuse. So, as I said, I convinced myself that I could resolve my personal ethical discomfort by simply continuing to do and speak my mind as I had always done before. Which resolution I obviously kept, evidence the result.
    Martina Baxter
    21/07/2017 #24 Martina Baxter
    #21 Mr @Phil Friedman I agree with your main point, but I don't understand, given the way you think, why you accepted being an ambassador in the first place.

    Was that a ethical dilemma for you?
    Jan 🐝 Barbosa
    21/07/2017 #23 Jan 🐝 Barbosa
    #22 Well @Phil Friedman like i mentioned earlier , yes we DO differ in many things, ( :D) About being paid as an influencer... Well... I have nothing against that... By the way when you work for a company... Many times Oneself becomes sort of an Ambassador ( like in promos)... And your actions become like it or not represent the company... My only gripe is when the line between celeb vs influencer (expert) becomes fuzzy... Beware in the eyes of the masses the line is simply non-existent !!! :D
    Phil Friedman
    20/07/2017 #22 Phil Friedman
    #18 That's an interesting question, Jan. On reflection, I have to think that it is hard to remain "mostly" a virgin. You can genuinely love a product or a brand or a service provider, but when you accept consideration, monetary or otherwise, for your endorsement, I think it becomes suspect. Especially if you hide or deny the fact that you are receiving consideration.

    Please excuse me for possibly bringing a controversy to this post that you did not want or anticipate. And understand that I will remove the following remarks if you deem them inappropriate.

    Because you ask this question, I have to point out that, for example, I've pissed off quite a few beBee Brand Ambassadors by pointing out to them that the acceptance of a pledge for contingent future compensation (equity share) makes them paid Affiliate Marketers for beBee, and not objective third party endorsers.

    I mention this because in most cases the response has been that they would be endorsing beBee anyway, so what is the difference? But the difference is by accepting even contingent future compensation, you lose your independence and become subject to subtle pressures to conform to the marketing wishes of those whom you are endorsing, who are the same people who have promised you compensation. (continued pt. II)
    Phil Friedman
    20/07/2017 #21 Phil Friedman
    #18 - Jan - part II

    Consider my personal case. I was for a very brief period of time named a beBee Brand Ambassador. I accepted the designation, whilst at the same time resolving not to do anything other than what I was already doing -- which, BTW, included quite a bit of proselytizing on behalf of beBee on LinkedIn and elsewhere. However, notwithstanding the popularity in some circles of my writings, and notwithstanding that a fair number of other people and writers migrated to beBee based on my implicit recommendations and because of my example, I received an email after a couple of months withdrawing my "Ambassadorship" on the grounds that I was "not doing enough to promote beBee and that beBee required much more of its Ambassadors."

    Well, duh! If you look at a recent article by Javier Camara Rica, which outlines the wide variety of things you can do on the beBee publishing platform, whose byline do you think appears on more examples than anyone else? Look and see:


    Then tell me that the person paying (or potentially paying) compensation to an endorser doesn't feel entitled to call the shots. Tell me that a paid endorser can just as easily maintain objectivity and independence as someone who has not entered into a relationship that involves compensation, current or contingent future in nature. I think the answer is clear. Cheers!
    Jan 🐝 Barbosa
    20/07/2017 #19 Jan 🐝 Barbosa
    #15 Ouch @CityVP 🐝 Manjit ,,, Just a tad radical :D :D :D
    Jan 🐝 Barbosa
    20/07/2017 #18 Jan 🐝 Barbosa
    #17 Just a question @Phil Friedman .... If the opportunity to become a paid influencer for a brand you trust ( based on your knowledge and experience) would you nevertheless take it ? I mean... Im an Xbox fanatic and would jump at the chance ( don't let my age fool anyone I can still kick butt at online games ) btw ... Love your opinions... not a yatch owner but served in the Navy... :)
    Phil Friedman
    20/07/2017 #17 Phil Friedman
    #14 Thank you, Jan, for the very kind words. Actually, I was for several years the Senior Editor of Power & Motoryacht magazine, where among other things I tested, evaluated, and reported on hundreds of yachts and marine products. And I have been for decades a boating and yachting freelance writer and editor.


    The problem gets to be that when you start accepting money from the firms manufacturing and selling the products you are evaluating, your credibility goes out the window -- even if, in fact, you maintain your integrity. So now, I work as an independent consultant and warn my prospective clients that they pay for my frank opinion and will get my frank opinion, whether they ultimately like it or not. Which is why I always try to get an upfront retainer. :-)
    CityVP 🐝 Manjit
    20/07/2017 #15 CityVP 🐝 Manjit
    Lets just call them all masters and the people who listen to them, slaves.
    Jan 🐝 Barbosa
    20/07/2017 #14 Jan 🐝 Barbosa
    #11 Well ... I bet with your knowledge you could easily become a Volvo or Yamaha outboard / Inboard engine influencer... ( to name a ship accessory) The question then would be your expertise , experience and exposure to people interested in the subject ... (heck I would trust you on anything maritime...)
    Jan 🐝 Barbosa
    20/07/2017 #13 Jan 🐝 Barbosa
    #12 Ouch !!! Wont Deny It...
    Phil Friedman
    20/07/2017 #12 Phil Friedman
    #10 Or a former Reality TV celebrity host calling himself a president and a statesman.
    Phil Friedman
    20/07/2017 #11 Phil Friedman
    #9 I agree, Jan, but what is Tiger Woods talking about Callaway high-performance golf clubs?
    Jan 🐝 Barbosa
    20/07/2017 #10 Jan 🐝 Barbosa
    #2 I admit self called Influencers are damaging the word... Like armchair generals calling themselves GURUS πŸ€”πŸ€”πŸ€”
    Jan 🐝 Barbosa
    20/07/2017 #9 Jan 🐝 Barbosa
    Tiger Woods talking about Golf is an influencer.... While same Tiger Woods talking about a Mercedes Benz its Celebrity Advertising .... thats how I see it.... πŸ€”πŸ€”πŸ€”
    Jan 🐝 Barbosa
    20/07/2017 #8 Jan 🐝 Barbosa
    #5 always love your comments @Phil Friedman !!!! Although not always thinking the same way , Inrespect your frankness !!!! Admit its not as sly as a rapier.. more so as diligent as a two handed broadsword !!! πŸ˜€πŸ‘πŸ‘πŸ‘
    Harvey Lloyd
    20/07/2017 #7 Harvey Lloyd
    Branding is a multi faceted concept. I believe the author here took some liberties from a single facet.

    When is see celebrity endorsements i see corporations exercising their diversity with money. They are making a statement about what they support within culture, ethnicity and diversity.

    I nether agree or disagree, but given todays culture, corporations need high profile investments to insure the culture they are diverse.

    In watching social trends we can see corporations responding with activities that seem to support the trend. This is the part of branding where goodwill is grown.

    This is a sad truth. We cant observe outcomes and truly develop our own opinion through knowledge and a good grip on our own future. Why would i give goodwill to a corporation because they gave a celebrity money?

    But branding has become a monster that must be feed.
    Simone Luise Hardt
    20/07/2017 #6 Simone Luise Hardt
    hi Jan :) great article ! by Amy Callahan :) thanks for sharing :) Have a lovely day & evening today :*
    Phil Friedman
    20/07/2017 #5 Phil Friedman
    #2 The key difference between Celebrity Endorsement Marketing and Influencer Marketing is that in the former, the buying of third-party endorsements is overt and well known, whereas in the latter, the purchase of such endorsements is covert and hidden. Which is why Influencer Marketing is functionally and ethically bankrupt.


  25. ProducerJane Anderson

    Jane Anderson

    Tribes for Experts: Find Your 15
    Tribes for Experts: Find Your 15Yesterday I spent most of my time identifying gaps in Expert’s tribes…Being in business for yourself can be isolating and lonely. Anthropologist and expert on tribes, Robin Dunbar, identified that successful tribes and groups operate in groups of...


    Sara Jacobovici
    07/07/2017 #2 Sara Jacobovici
    @Jane Anderson writes, ""Stop feeling alone and start feeling solid." Good business advice.
    Sara Jacobovici
    07/07/2017 #1 Sara Jacobovici
    Important message @Jane Anderson and very well communicated. Thank you. It's hard to isolate one line from the post. The one that stood out for me in this reading is, "Stop feeling alone and start feeling solid." Best "wake up call" I have come across in a while. I rarely share my own link on someone else's buzz Jane, but I hope you feel this one is relevant to your topic. https://www.linkedin.com/pulse/my-aha-moment-sara-jacobovici
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