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b2b content marketing - beBee

b2b content marketing

~ 100 buzzes
Buzzes
  1. Rebecca Matias

    Rebecca Matias

    30/03/2017
    There is no age for a good content.

    Right @Jan 🐝 Barbosa? :)
    Rebecca Matias
    6 Most Important Benefits of Repurposing Old Content
    www.slideshare.net You can tweak, expand, cut, or even present it using a different perspective or add something new to it to make it a fresh piece of content...
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  2. ProducerJavier 🐝 beBee
    Cat Videos & Kylie: How B2B Marketers Can Leverage Content Marketing
    Cat Videos & Kylie: How B2B Marketers Can Leverage Content MarketingCat Vids and Kylie Sometimes the internet seems like a mysterious place. Cat videos and Kylie Jenner’s lips seem to command most of the attention. A close second might be the latest piece of tech gadgetry. Mark Zuckerberg and his wife’s humanitarian...
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    Comments

    Sandra 🐝 Smith
    06/02/2017 #11 Sandra 🐝 Smith
    #6 agree, have updated this blog - thanks for the reminder about keeping it simple (but not stupid!)
    Mohammed Sultan
    05/02/2017 #10 Mohammed Sultan
    Three things to be considered for the efficiency and impact of the content strategy;the audience,the content and the media,although some creative writers rate the creative content 10 times as important factor as media selection,but this has not yet confirmed by research.

    Any content strategy targeted at B2B is not necessarily done with a leap towards fun although most of the contents try to keep a balance between being authoritative and being entertaining.Because writers are fighting for a narrower space in their audiences mind ,they have to think not of what they offer their audiences but of what prevent them from paying attention to their contents or reading their story(ie.people sometimes get distracted by other images displayed on the same page which prevents an eye contact with the ad itself).

    Generally,simplicity is required.Sometimes big long contents mean little things to the audiences.By saying little words in a big way depending on market insights, the content can get higher level of recall and your idea can easily replace your competitor's idea that already stuck in the audiences mind.I agree with what @Javier beBee has said ;content strategy is not dead but has been modified.
    Sandra 🐝 Smith
    05/02/2017 #9 Sandra 🐝 Smith
    Thanks, All for the GREAT comments so far - this is why I love beBee!
    Robert Bacal
    05/02/2017 #7 Robert Bacal
    Make sure you read the phenomenal comments By @Javier 🐝 beBee for a lot more insight on sharability.
    Javier 🐝 beBee
    05/02/2017 #6 Javier 🐝 beBee
    Longer posts are more shareable than short ones. The target length that marketers want to hit is 1,000 to 1,400 words.

    Sunday at 3 p.m. EST is the best time to publish a blog post in terms of shareability. The worst time to publish a blog is Friday at 1 a.m. EST.

    Most blog posts are published on Wednesdays at 12 p.m. EST.
    Blogs with titles that consist of exactly seven words are more shareable than shorter ones. It’s also interesting to note that the further your title strays from the magic number of seven words, the less shareable it becomes.
    The most shareable blogs use clear, sophisticated language that isn’t difficult to read, but that isn’t overly basic, either. It’s best to be clear and concise in the writing of your blog articles without making your readers struggle or dumbing down your text.
    Javier 🐝 beBee
    05/02/2017 #5 Javier 🐝 beBee
    #3 work & fun is possible and necessary to disrupt and you can be disruptive through deeper connections. This is our bet.
    Pat 🐝 Bagano
    05/02/2017 #4 Pat 🐝 Bagano
    #1 I always tell my clients that there is no one recipe in content marketing that will work for everyone. We can spend all day looking at demographics, audience behavior and analytics to gauge which region of the WWW our content is gaining traction but then engagements doesn't necessarily mean conversion.

    Content marketing is not dead. But content marketing has evolved. One thing though -- that the more a company or a business aims to save money, they subscribe to this content marketing programs from people who offers it for $5 to $20 which still baffles me. I guess there are many businesses out there who hasn't yet figured out what content marketing really is, so it is hard to assume they would understand the value of rich media and improve their content's reach across the web by understanding the basics.

    I agree that vlogging is really a new approach to improve engagements. But vlogging done wrong can severely damage brand reputation or work against conversion if it lacks elements that drives action.

    I love your points above. Together let us explore content marketing and let's see how it unfolds while participating little on each to see what works and what doesn't. Online marketing has become so unpredictable lately. :) Keep on writing on beBee!
    Kenneth Mumford
    05/02/2017 #3 Kenneth Mumford
    By by commercials. Social is going to take it. The strong will be able to entertain. Fun is first.
    Javier 🐝 beBee
    05/02/2017 #2 Javier 🐝 beBee
    While high-quality content is difficult to pin down, it’s well worth it in the end. According to Neil Patel, people who succeed at becoming leaders in the world of content marketing — people who craft compelling, valuable content that gets to the heart of their readers — experience drastically more site growth than their competitors.

    According to a IBM Digital Experience Survey, 56% of marketers believe that personalized content promotes higher engagement rates. Because personalized content helps consumers remember a brand, it also encourages them to engage more personally with the company in question, thus introducing a positive feedback loop that benefits both the customer and the company

    .
    While many inexperienced marketers assume that content marketing is expensive, the fact is that it’s often cheaper than traditional marketing methods. Because content marketing is effective, easy to begin, and popular with consumers, it can drastically reduce the money marketers spend on advertising their brands. What’s more, it manages to do all of this while being more effective than traditional marketing.

    When content marketing adopters and non-adopters are compared, the adopters have conversion rates that are nearly six times higher than their competitors. While content marketing requires an investment of time, money, and skill, it drives much higher conversion rates than its traditional marketing counterparts.
    Sandra 🐝 Smith
    05/02/2017 #1 Sandra 🐝 Smith
    Hi @Pat 🐝 Bagano, as with all my posts here, I'm really looking to trigger discussion. Think this one might be relevant to you, and would like your thoughts if you have time :)
  3. Anne-Marie Fast

    Anne-Marie Fast

    25/01/2017
    How to Plan a Content Marketing Strategy: A Start-to-Finish Guide via @hubspot @jus10mcgill
    Anne-Marie Fast
    How to Plan a Content Marketing Strategy: A Start-to-Finish Guide
    blog.hubspot.com Have a content marketing plan for 2017 yet? Here's how you can put one...
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  4. ProducerJudy Caroll

    Judy Caroll

    18/01/2017
    The Hidden Gems of the Web: Where Can You Get a Good B2B Lead List?
    The Hidden Gems of the Web: Where Can You Get a Good B2B Lead List?Mine, filter and cleanse. Evaluate the details and gauge the value…Oops! I am not talking about the precious diamonds here, but a Good B2B Lead List – a must-have in any marketing campaign and the vital requirement in getting leads for any business...
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  5. ProducerDara Lin

    Dara Lin

    10/01/2017
    B2B Marketing Trends that will Thrive in Australia this 2017
    B2B Marketing Trends that will Thrive in Australia this 2017There has been a rise on some B2B strategies, techniques and tools that have become even more popular over the years. From digital, mobile, social, marketing technology and content marketing. These trends will continue to develop together with...
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    Comments

    Lisa 🐝 Gallagher
    11/01/2017 #3 Lisa 🐝 Gallagher
    Hi @Dara Lin, very important and well written buzz for Marketers!
    Dara Lin
    11/01/2017 #2 Dara Lin
    Thank you also @Franci🐝Eugenia Hoffman.
    Franci🐝Eugenia Hoffman
    10/01/2017 #1 Franci🐝Eugenia Hoffman
    Welcome to beBee @Dara Lin. Thank you for sharing a clear and well-written post on B2B marketing trends.
  6. ProducerPAM BLOCH

    PAM BLOCH

    20/12/2016
    Marketing to a Niche Market
    Marketing to a Niche MarketI’ve now been with my present company for 9 months, and have had to educate myself on all the available ways to market a very specific product to a very specific niche group. We manufacture Can Safes, (www.cansafes.net) which are sold mostly...
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    Comments

    Elizabeth Bailey
    21/12/2016 #1 Elizabeth Bailey
    Hi @PAM BLOCH nice to meet you. I hope it all goes well.
  7. Ravi Bhatia

    Ravi Bhatia

    08/11/2016
    Want to boost results of your content marketing efforts? Come, join us in #fatbitchat this week to know how experts do it.

    #fatbitchat on Wednesday 9 Nov at 6pm IST/ 8:30am ET.
    https://twitter.com/FATbit_Tech
    Ravi Bhatia
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  8. ProducerAbrar Shahriar

    Abrar Shahriar

    02/11/2016
    How To Do Content Marketing For A B2B Startup
    How To Do Content Marketing For A B2B StartupBy Jabed Hasan | November 2, 2016 Over the past years, B2B marketing has emerged as a different discipline in its own right.There has been a tremendous growth in B2B marketing. Content marketing is driving this growth.In fact, 69% of the...
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    Comments

    Hassan Aman aka Buzzilla
    03/11/2016 #1 Hassan Aman aka Buzzilla
    Great tips there, Abrar. Agreed, especially with the need of differentiating between the size and type of content between b2b and b2bc. Long form content, white papers, case studies, these are ciritical for b2b firms.
  9. ProducerAvik Chakravorty
    Seven reliable ways of making content marketing more effective
    Seven reliable ways of making content marketing more effectiveStrategies for content marketingEven though it’s a tried and tested method, however, if there is less than optimal utilization of its potential then it isn’t as effective as it ought to be. To improve the impact or effect of content marketing the...
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    Comments

    Paul Burge
    20/10/2016 #1 Paul Burge
    Some great points Avik. Many thanks for sharing.
  10. Camila Anderson 🐝 Brand Ambassador
    Business In USA
    Business In USA
    Business In USA Business In USA is a Hive to share your BUSINESS ONLY. For business people who want to network, as well as who are interested in business and discuss business related matters.Do not post anything that is not a business
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  11. Camila Anderson 🐝 Brand Ambassador
    DATA CONVERSION SERVICES ! read full article here :-
    Camila Anderson 🐝 Brand Ambassador
    DATA CONVERSION SERVICES
    bit.ly Data conversion is that the interpretation of knowledge between totally different arrangements that is to be entered fully and undoubtedly into organization information. At the purpose once info...
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  12. ProducerSandra Crowe

    Sandra Crowe

    10/10/2016
    How to Use Surveys for B2B Lead Generation
    How to Use Surveys for B2B Lead GenerationPeanut butter and jelly. Salt and pepper. Demand generation and…surveys?While lead forms are a great way to capture contact information about your prospects, they may not collect other critical information because too many fields can overwhelm...
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  13. ProducerAurélien Gohier
    B2B Marketing Sales Podcast #2: "Closing the B2B Marketing / Product / Sales Gap" with David Hubbard
    B2B Marketing Sales Podcast #2: "Closing the B2B Marketing / Product / Sales Gap" with David HubbardFor this second edition of the B2B Marketing Sales Podcast, David Hubbard, CEO of Marketing Outfield, join me to talk about how to close the gap between B2B Marketing vs. Product vs. Sales. For this particular topic I needed someone with a deep B2B...
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  14. ProducerAurélien Gohier
    Why Any Technophile Should Know About Virtual Prototyping
    Why Any Technophile Should Know About Virtual PrototypingYou don’t need to be an engineer to be excited about virtual prototyping and advanced CAE (Computer-Aided Engineering). Why? Because whoever you are, whatever your job position is, there is not one single day when you don’t benefit from virtual...
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    Comments

    Cepee Tabibian
    06/10/2016 #1 Cepee Tabibian
    @Aurélien Gohier thanks for explaining Virtual Prototyping. Wasn't sure what it was but now I get it!
  15. Aurélien Gohier
    "Modern Marketing at Scale: A Framework for B2B Content Operations" by Kapost.

    One of the best pieces of content I read about #B2BMarketing in a while.

    #B2BMarketing #B2BContent #ModernMarketing
    Aurélien Gohier
    Modern Marketing at Scale: A Framework for B2B Content Operations
    framework.kapost.com
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  16. ProducerAurélien Gohier
    "B2B Disruptive Marketing »: another empty concept?"
    "B2B Disruptive Marketing »: another empty concept?"I am always very skeptical about the many « new » concepts or wordings we use in the marketing world. « Cloud », « Big Data », « Growth Hacking »: a lot of fancy concepts which keep being promoted as revolutionary movements in marketing conferences,...
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    Comments

    Cepee Tabibian
    12/09/2016 #1 Cepee Tabibian
    Thanks for sharing @Aurélien Gohier. Looking forward to more of your content. Welcome to the hive!
  17. Guddy Vyas

    Guddy Vyas

    20/08/2016
    Most Popular Types Of Content Right Now

    The internet has brought about an array of new and exciting ways to provide your consumers with the relevant information they want or are looking for through well researched and curated content marketing strategies and a number of easily accessible platforms.

    #ContentMarketing #digitalMarketing #guestpost #guestblogging #Instagram
    Guddy Vyas
    Most Popular Types of Content Right Now | Vyas Infotech
    www.vyasinfotech.com
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    Comments

    Darryl John
    20/08/2016 #1 Darryl John
    @Christian Farber anything that increases the awareness of peopleabout
  18. ProducerArdath Albee

    Ardath Albee

    21/06/2016
    Content Marketing Operations: Best Practices to Calm the Chaos
    Content Marketing Operations: Best Practices to Calm the ChaosThe formation of a content marketing organization should result in individual roles that are beautifully synced. At least that’s the gist of how Jason Miller—who’s in charge of leading global marketing for LinkedIn Marketing Solutions—phrased it...
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  19. Ardath Albee

    Ardath Albee

    13/06/2016
    Only 12% of B2B marketers rate themselves as “very effective” at delivering a great customer experience. Here are 3 Tips for how to change this...
    Ardath Albee
    Great B2B Customer Experiences Require Customer-Centric Marketing - Marketing Interactions
    marketinginteractions.com Find out how consistency, visibility and process help marketers to create high-performance B2B customer...
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