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b2b marketing - beBee

b2b marketing

~ 100 buzzes
Business-to-business marketing (or B2B marketing, as it is commonly known) involves the sale of one company’s product or service to another company.
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  1. ProducerSandra Crowe

    Sandra Crowe

    06/12/2016
    The Elements of an Effective B2B Lead Management Structure
    The Elements of an Effective B2B Lead Management StructureManaging B2B leads has been one of many top priorities among businesses. It is also one of the most difficult activities in B2B marketing for a variety of reasons.Perhaps, one compelling concern about B2B lead management is application. How do you...
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  2. ProducerSandra Crowe

    Sandra Crowe

    06/12/2016
    Struggling with AdWords? Tips for better B2B Lead Generation
    Struggling with AdWords? Tips for better B2B Lead GenerationWith the availability of digital platforms, businesses are harnessing new ways in order to generate more and better quality B2B leads. Especially now that competition within the online landscape has intensified, these companies are now considering...
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  3. ProducerSandra Crowe

    Sandra Crowe

    01/12/2016
    Get More Sales by Underscoring Urgency in B2B Appointment Setting
    Get More Sales by Underscoring Urgency in B2B Appointment Setting“In today’s multi-threaded, multi-tasking multi-verse, it’s no longer good enough to make a clear, compelling case about why someone should do something. You have to make a case about why they have to do it NOW.”This passage written by Velocity...
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  4. Robert Hennessey
    Want to Know the Real Market Potential for Your B2B Products or Services? Get Your B2B Market Potential Calculator https://goo.gl/qg25BNRobert Hennessey
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  5. Johnathan Jones

    Johnathan Jones

    29/11/2016
    By making sure that you understand how to better improve your B2B leads through PPC campaigns, you get to improve your overall strategy. Here, I have provided you the steps on how you can make things better
    Johnathan Jones
    How To Improve Your B2B Leads With PPC
    www.linkedin.com How To Improve Your B2B Leads With PPC There are many effective ways to produce leads for your B2B company and PPC is probably top of the list for immediate results. However, when you’re on top of...
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  6. ProducerSandra Crowe

    Sandra Crowe

    29/11/2016
    6 Key Demand Generation Lessons Learned from Gated-Content Testing
    6 Key Demand Generation Lessons Learned from Gated-Content TestingLet’s take this concept a few steps further and discuss ways a gated-content strategy can help complement your entire lead generation funnel.Key lessons learned:Think about content as a free trial product. Your demand funnel does not always need to...
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    Comments

    Mohammed A. Jawad
    29/11/2016 #1 Mohammed A. Jawad
    Simply, with a traditional website, you can't expect a larger audience that's actively engaged on diverse social media platforms. Yes..with a well planned content strategy you can enhance your company's presence and then the engagement with your targeted audience and potential customers have to be appealing, clear, informative and responsive. Thanks for sharing this insightful post.
  7. ProducerSandra Crowe

    Sandra Crowe

    28/11/2016
    How to Have a Productive B2B Demand Generation Team
    How to Have a Productive B2B Demand Generation TeamHarmony is important in every aspect of business life. And as a marketer, your task is to ensure that each process that comprise the operation is up and running to produce significant results. Hence, there is a need for you to enhance your...
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  8. ProducerSandra Crowe

    Sandra Crowe

    28/11/2016
    6 Key Metrics for Measuring B2B Social Media ROI
    6 Key Metrics for Measuring B2B Social Media ROIKey Metrics for Measuring B2B Social Media ROISocial media has become an integral part of the marketing strategy of almost every business. However, especially for B2B marketers, measuring the ROI of social is often elusive. CMOs are well aware that...
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  9. ProducerSandra Crowe

    Sandra Crowe

    24/11/2016
    Create a Nifty Social Media Image for B2B Lead Generation with these Tips
    Create a Nifty Social Media Image for B2B Lead Generation with these TipsThe whole point of B2B lead generation is to acquire prospects efficiently. These people are essential as they constitute your future clientele. They are a source of revenue and are thus essential for the growth and maintenance of your company.And...
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  10. ProducerSandra Crowe

    Sandra Crowe

    23/11/2016
    B2B Lead Generation By The Numbers Some Stuff You Need to Know
    B2B Lead Generation By The Numbers Some Stuff You Need to KnowMarketing is a dynamic landscape which make it compulsory to lend your eyes and ears for industry news and updates.These numbers might as well give you clues on what to put on your marketing platter and hook more prospects attention.Update your...
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  11. ProducerSandra Crowe

    Sandra Crowe

    22/11/2016
    How LinkedIn's Head of B2B Marketing Sells on the Platform
    How LinkedIn's Head of B2B Marketing Sells on the PlatformTheme 1 - LinkedIn is Unlike Any Other Platform"If you think about what LinkedIn has become, it's the first time in history of media that you can engage with the world's professionals in a single place," Karel said on a recent podcast interview....
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    Comments

    Mohammed Sultan
    22/11/2016 #2 Mohammed Sultan
    @Sandra Crowe.In examining the difference between Linked in and beeBe,it's not my intention to set one platform against another,but simply to recognize that there are differences and that they influence users choice concerning which route to consider.When selecting a professional and quantitative approach my young consultants normally click for Linked in and when selecting personal and qualitative approach they go for beBee.As consultants involved in B2B they frequently chose the professional and expert approach because it appears to offer greater benefits in terms of speed and focus to reach a win-win deal,and also get them to the platform that they feel most comfortable with.So,the ability of both to BALANCE the professional and personal approach is key to their success.
    Javier beBee
    22/11/2016 #1 Javier beBee
    thanks @Sandra Crowe ! very interesting ! Linkedin is more about jobs, contacts and selling, and beBee is about professional engagement through passions ! Personal interests generate deeper business relationships rather than contacts. beBee is launching great features and SlideBuzz soon !! :-)
  12. ProducerSandra Crowe

    Sandra Crowe

    22/11/2016
    Fortune Cookies to Guide You Shopping The Best B2B Lead Generation Program
    Fortune Cookies to Guide You Shopping The Best B2B Lead Generation Program#1: Fortune QualifiersWhat qualities should have a good lead generation company?There’s a bunch of lead generation providers in the web, but would you know which one will work best as a partner for your business? Look into the company profile and...
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  13. ProducerSandra Crowe

    Sandra Crowe

    22/11/2016
    ‘FREE’ Lead Generation Ebooks From 3 Best Brands
    ‘FREE’ Lead Generation Ebooks From 3 Best BrandsWhat is with ‘free’  that makes it irresistible and instantly lures customers?Over the years, it has become one of the most overused term in marketing propaganda and yet it hasn’t lost its magic and continues to captivate attention.In a joint theory...
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  14. ProducerSandra Crowe

    Sandra Crowe

    16/11/2016
    4 Strategies for Generating High-Quality Leads Through Social Media
    4 Strategies for Generating High-Quality Leads Through Social MediaHigh-quality leads are the backbone of every thriving B2B business. You can have all of the paid traffic that you want, but unless you are able to attract prospects who are willing and ready to buy what you're selling, you are going to have a hard...
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  15. ProducerSandra Crowe

    Sandra Crowe

    15/11/2016
    2 Ways B2B Appointment Setting Services Can Act As Problem Solvers
    2 Ways B2B Appointment Setting Services Can Act As Problem SolversThe focus of The Global Associates B2B Appointment Setting Services remains on getting their clients on the same table with the desired decision makers. B2B appointment setting services handle a sensitive job; it’s about helping their clients sell...
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  16. ProducerSandra Crowe

    Sandra Crowe

    15/11/2016
    9 Emerging Tech Trends That Will Start Generating Billions in 2017
    9 Emerging Tech Trends That Will Start Generating Billions in 2017http://www.inc.com/business-insider/9-tech-trends-will-make-billions-starting-2017.htmlCompanies worldwide will spend $3.5 trillion on IT in 2017, market research firm Gartner predicts.Above all else, companies are expected to increase their...
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  17. ProducerSandra Crowe

    Sandra Crowe

    15/11/2016
    5 Traits Older Generations Don't Understand About Millennials (According to a Millennial)
    5 Traits Older Generations Don't Understand About Millennials (According to a Millennial)Millennials are a hot topic because they are the modern-day disrupters. They're the generation causing the most change. They're the ones redefining the way things get done--and they're the ones closest to the action. They are both the prized...
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  18. ProducerSandra Crowe

    Sandra Crowe

    12/11/2016
    B2B Customer Service When Lives Are at Stake
    B2B Customer Service When Lives Are at StakeCustomer service speakers and authors (including me) tend to talk a lot about Nordstrom and Zappos and Amazon.com and the other masters of B2C (business to customer) customer service. But this is only half the story, if that. Customer service is...
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  19. ProducerSandra Crowe

    Sandra Crowe

    12/11/2016
    3 Tips for Reaching B2B Customers With Content Marketing
    3 Tips for Reaching B2B Customers With Content MarketingGiven the shifting media landscape, personal branding for entrepreneurs is more important than ever. After all, it's an incredibly competitive out environment if you're looking to build name recognition. Luckily, there are some mechanism that may be...
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    Comments

    Mamen Delgado
    12/11/2016 #5 Mamen Delgado
    Very interesting @Sandra Crowe!! Shared!
    Lisa Gallagher
    12/11/2016 #4 Lisa Gallagher
    @Sandra Crowe, shared and tweeted too! Good piece!
    John White, MBA
    12/11/2016 #3 John White, MBA
    Suggestion: add your Twitter account to your beBee profile by putting it as a link. Just copy and paste a link to your twitter account on the links section at the bottom of your beBee profile. Doing so will auto-generate your Twitter handle when people tweet your Producer posts.
    John White, MBA
    12/11/2016 #2 John White, MBA
    @Sandra Crowe I just followed you, shared your post to 3 more hives, tweeted it, and shared it on LinkedIn. Buzz on, Sandra!
    mohammed khalaf
    12/11/2016 #1 mohammed khalaf
    thank you for pick
  20. ProducerSandra Crowe

    Sandra Crowe

    10/11/2016
    How Managers Can Lead Teams They Can't See
    How Managers Can Lead Teams They Can't SeeHow do you manage team members that work remotely that you can't see every day? Traditionally, organizations had managers that walked around and checked on employees. They knew their employees were working because they physically saw them doing so....
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  21. ProducerSandra Crowe

    Sandra Crowe

    08/11/2016
    Your 2016 Inbound Strategy Requires Social Triggers and Transmedia Storymaking
    Your 2016 Inbound Strategy Requires Social Triggers and Transmedia StorymakingIf you read my previous article on why Transmedia Marketing is the Future of Brand Storytelling, you probably understand why your 2016 Inbound Marketing strategy requires compelling Transmedia storymaking (not...
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  22. ProducerSandra Crowe

    Sandra Crowe

    08/11/2016
    5 Tips for Generating Leads With LinkedIn
    5 Tips for Generating Leads With LinkedInFor many entrepreneurs and business owners, LinkedIn means nothing more than an obligatory profile that must be completed for the sake of maintaining a consistent internet reputation. This is unfortunate, though, as it's actually an incredibly...
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  23. John Busold

    John Busold

    07/11/2016
    If you find that your website has a high bounce rate, there is a good chance it is due to these 4 factors.
    John Busold
    Factors Influencing Bounce Rate | Premiere Creative
    www.premierecreative.com Bounce rate is one of the most useful metrics available in Google Analytics. But what factors influence a website's Bounce Rate? Read our blog to find...
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  24. ProducerSandra Crowe

    Sandra Crowe

    03/11/2016
    The 3 Top Ways B2B Marketers Brand Themselves
    The 3 Top Ways B2B Marketers Brand Themselves http://www.inc.com/jeremy-goldman/the-3-top-ways-b2b-marketers-brand-themselves.htmlGiven the shifting media landscape, personal branding for entrepreneurs is more important than ever. After all, it's an incredibly competitive out environment if...
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  25. ProducerAurélien Gohier
    B2B Marketing Sales Podcast #3: "Make More Effective and Efficient Use of LinkedIn for B2B"
    B2B Marketing Sales Podcast #3: "Make More Effective and Efficient Use of LinkedIn for B2B"For this third edition of our B2B Marketing Sales Podcast, I am pleased to welcome Bruce Johnston-whose job is to help companies understand why LinkedIn just doesn’t seem to work the way marketers believe it should, in a complex B2B sales context....
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