Judy Caroll
9/2/2018 · 44 min read · ~10
To b2b marketing and 1 more
The Secret to Making Irresistible Offers: An IT Company’s Guide to Selling

The Secret to Making Irresistible Offers: An IT Company’s Guide to Selling

The challenge remains for IT companies to engage more prospects and increase their sales margins. But in a highly versatile and dynamic market, the challenge turns out to be more daunting than it initially seemed.For some reason, this has been the...

Alexa Steele
18/11/2017 · 27 min read · ~10
To b2b marketing and 1 more
B2B BRANDS HAVE STORIES TO TELL, TOO

B2B BRANDS HAVE STORIES TO TELL, TOO

"It’s not personal, it’s just business."Whoever said that, must never have been in business for himself. Because when it’s your business, it is personal.Your business is your blood, sweat, and tears. It’s the food on your table and a roof...

Alexa Steele

Alexa Steele

Robert Cormack, thank you for your honest feedback. In describing this as a "human" story I was trying to draw a distinction from the cold, corporate jargon used to promote many B2B businesses. But I realize that merely having to explain that means I missed the mark somewhere. So thank you for helping me see another point of view. I'll also admit that Steven is a bit of an emotional guy, so what moves him may not move everybody. But it does demonstrate how when it is YOUR business you take things more personally.

21/11/2017
Robert Cormack

Robert Cormack

You certainly cleaned up the idea, Alexa Steele, but I'm not sure what brought a "tear" to Steve's eye. This is good, clear work, don't get me wrong, but that's not the point you're making. You're claiming this is a "human" story simply because Steve got fired, started a business with his knowledge, persevered and it worked. How did he help others? What's the one thing he learned from going out on his own? Are there any words of wisdom from Steve? That's the human story. That's what I'm missing here. Again, you did a good, clean job, Alexa. Be proud of that. Just be careful how you promote something.

20/11/2017
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