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b2b marketing - beBee

b2b marketing

+ 100 buzzes
Business-to-business marketing (or B2B marketing, as it is commonly known) involves the sale of one company’s product or service to another company.
Buzzes
  1. Julie Dawn Harris
    Create an Effective LeadGeneration. Here are some of the most effective market research tools as shared by B2BMarketing.net contributor Hank Rafferty:
    1. Google Keywords Tool
    2. Questback
    3. Klout, Kred and Peerindex
    etc.

    To learn more, click here:
    Julie Dawn Harris
    7 Most Effective Market Research Tools for Creating Effective Lead Generation
    www.callboxinc.com Acquiring the necessary facts and figures requires market research techniques, but more important are tools used in collecting raw market...
    Relevant
  2. Julie Dawn Harris
    Statistics For Online Storage Progress in 2017
    Julie Dawn Harris
    What 2017 Means for the Storage Market | ITSalesLeads
    bit.ly Entrepreneurs in this industry should also be wary of new developments. And the storage market is chock full of opportunities for...
    Relevant
  3. George Touryliov
    Below, B2B practitioners, consultants and experts share their thoughts on the new model, as well as the challenges they believe organizations will face as they strive to evolve from product-centric to audience-centric.
    George Touryliov
    B2B Marketers Discuss the Impact of SiriusDecisions’ New Go-To-Market Execution Model
    www.business2community.com At its annual Summit last month, SiriusDecision unveiled several new frameworks and models. One that garnered a significant amount of attention from the B2B community was the Go-to-Market Execution...
    Relevant
  4. George Touryliov
    Our post today is to show local marketing techniques that can boost your exposure and become a company that locals know about and are proud to have in their city.
    George Touryliov
    Local Marketing for B2B: 6 Ways to Become Well Known in Your Area
    www.business2community.com B2B businesses, no matter how large you are, are based somewhere. Local marketing can help you stand out in your local area. It’s your hometown. The place that most of your employees come from...
    Relevant
  5. ProducerDara Lin

    Dara Lin

    27/06/2017
    Australian Prospects Preferred mode of Communicating By Statistics
    Australian Prospects Preferred mode of Communicating By StatisticsMore than 50% of Australian are shopping online. Items such as clothes, shoes, accessories and even travel related purchases are done online. Most of the time, they search for information about the product and services before they buy them.According...
    Relevant
  6. Natasha Tsakiris
    How to Hire the Best Inbound Marketing Agency: 6 Questions to Ask
    Natasha Tsakiris
    How to Hire the Best Inbound Marketing Agency: 6 Questions to Ask
    www.saleshub.ca When it’s time to implement a new marketing strategy, you want to hire the best inbound marketing agency. These six questions will help you find...
    Relevant
  7. Julia 🐝 Rutherford
    How Data Mining is Helping Healthcare
    Julia 🐝 Rutherford
    How Data Mining is Helping Healthcare
    bit.ly Healthcare data mining has turned out to be helpful in parts of prescient pharmaceutical, client relationship taking care of, ID of misrepresentation and abuse, control of healthcare and evaluating the productivity of specific...
    Relevant
  8. Natasha Tsakiris
    If your firm isn’t on the inbound marketing train just yet, you should be rushing across the platform to jump onboard.
    Natasha Tsakiris
    The Secret to Inbound Marketing ROI
    www.saleshub.ca When you make the switch to inbound marketing, you want to know your ROI is going to keep increasing. Unlock this secret to inbound marketing...
    Relevant
  9. Natasha Tsakiris
    3 Sales Enablement Best Practices
    Natasha Tsakiris
    3 Sales Enablement Best Practices
    www.saleshub.ca Is your business using the proper sales enablement practices? Keep reading to find out how to boost your enablement...
    Relevant
  10. Natasha Tsakiris
    5 Sales Enablement Tools Everyone Is Talking About
    Natasha Tsakiris
    5 Sales Enablement Tools Everyone Is Talking About
    www.saleshub.ca When you want your sales team to perform at its best, you need to provide the best sales enablement tools. Check out these five tools for your...
    Relevant
  11. Natasha Tsakiris
    If you’re considering working with a marketing consulting firm, its experts should possess a majority, if not all five,of the qualities below.
    Natasha Tsakiris
    5 Qualities Found in All Good Marketing Consulting Firms
    www.saleshub.ca Many marketing consulting firms exist but not all are at the same level. Here are the qualities good marketing consulting firms...
    Relevant
  12. ProducerSanjiv Joshi

    Sanjiv Joshi

    12/05/2017
    Marketing in the era of Robotics and Artificial Intelligence
    Marketing in the era of Robotics and Artificial IntelligenceAs Artificial Intelligence and Robotics (AIR) encroach on work that is traditionally done by humans, the discussion has centered on the fear of job loss. The conversation needs to move beyond fear to harness the full potential of this technology...
    Relevant
  13. Dara Lin

    Dara Lin

    11/05/2017
    These days, it is important to keep up with the market trends. Considering how quickly things can change in the market, you really have to be constantly on your toes. As lead generation marketers, how competitive are you? And when is being overly competitive justified?
    Dara Lin
    A Question for B2B Lead Generation Marketers: Are you Competitive?
    www.callboxinc.com.au As lead generation marketers, how competitive are you? There’s always room for competition in any business undertaking – even in industries monopolized by a business giant, there should be at least one sole competitor. But there’s a difference...
    Relevant
  14. Natasha Tsakiris
    Stop Using Outdated Selling Techniques
    Natasha Tsakiris
    Stop Using Outdated Selling Techniques
    www.saleshub.ca There’s a better way to sell. Learn why you need to ditch outdated selling techniques and which sales tactics you should use instead. Read...
    Relevant
  15. Natasha Tsakiris
    Sales Enablement for Dummies
    Natasha Tsakiris
    Sales Enablement for Dummies
    www.saleshub.ca As a relatively new and ever-changing term, the concept of sales enablement can be difficult to grasp. We offer a clear and simple...
    Relevant
  16. George Touryliov
    Courage & Consistency: 5 Takeaways from Marketo's #MKTGnation. This week, 6,000 marketers from around the globe are gathered together at Marketo’s Marketing Nation Summit in downtown San Francisco to hear from the brightest minds in the digital transformation of marketing, advertising, IT and beyond. Learn more -
    George Touryliov
    Courage, Consistency and Sincerity: Takeaways from Marketo’s Marketing Nation Summit
    ow.ly We're on the floor at Marketo's Marketing Nation Summit, bringing you insights from top content marketing thought leaders. Read on for their thoughts on content cadence, the emotions that determine sharing and...
    Relevant
  17. Natasha Tsakiris
    5 Reasons Why Social Media Is Important to Any Company
    Natasha Tsakiris
    5 Reasons Why Social Media Is Important to Any Company
    www.saleshub.ca If you’ve ever wondered why social media is important and why it needs to be part of your digital marketing strategy, this post is for you. Read...
    Relevant
  18. Juan Imaz

    Juan Imaz

    28/04/2017
    Juan Imaz
    A Lack of Customer Advocacy Could Make B2B Buyers Walk Away - Marketing Interactions
    marketinginteractions.com B2B buyers find vendor content untrustworthy and are now demanding to see customer advocacy and dialogues about brands online to consider buying...
    Relevant

    Comments

  19. Natasha Tsakiris
    Why Is Social Media So Important for Businesses Today?
    Natasha Tsakiris
    Why Is Social Media So Important for Businesses Today?
    www.saleshub.ca Why is social media so important? The reasons are virtually endless. Keep reading for the top benefits of using social media in business...
    Relevant
  20. George Touryliov
    AI is potentially a great method for processing vast amounts of data, providing insights, recommendations and, in some cases, actions. And, since there are a lot of manual, one-off processes in B2B marketing, there’s a significant opportunity for AI to have tremendous impact.
    George Touryliov
    A B2B Marketer’s Guide to Artificial Intelligence
    www.business2community.com Artificial Intelligence (AI) and Machine Learning (ML) are very topical and seem to be used interchangeably. First, a few definitions: What is Artificial Intelligence (AI)? Artificial Intelligence...
    Relevant
  21. Natasha Tsakiris
    Say Goodbye to Cold Calling!
    Natasha Tsakiris
    Say Goodbye to Cold Calling
    www.saleshub.ca It’s time to ditch cold calling and invest in inbound marketing and sales. Keep reading to learn why this is your only route to...
    Relevant
  22. Natasha Tsakiris
    How to Give Your Sales Team the Tools It Needs to Succeed
    Natasha Tsakiris
    How to Give Your Sales Team the Tools It Needs to Succeed
    www.saleshub.ca With the right tools, you’ll be able to prepare your sales team for success. Keep reading to learn how to give them the tools they want and...
    Relevant
  23. Monica Makhani

    Monica Makhani

    21/04/2017
    Landing pages are an essential part of ecommerce websites! They might appear to be unimportant, but effective landing pages can boost your conversion rates greatly. Therefore, it is crucial that you take great care, while creating one. And while you're at it, why create a boring old-fashioned landing page; go for a more attractive, video landing page. Check out this 8 tips for creating a high quality video landing page. Monica Makhani
    Relevant
  24. Natasha Tsakiris
    Do You Prioritize Sales Training?
    Natasha Tsakiris
    Do You Prioritize Sales Training?
    www.saleshub.ca If you aren’t currently prioritizing sales training in your organization, here are some good reasons why you should start. Keep reading to learn...
    Relevant
  25. Natasha Tsakiris
    5 Surefire Ways to Increase Your Sales with Sales Training
    Natasha Tsakiris
    5 Surefire Ways to Increase Your Sales with Sales Training
    www.saleshub.ca If your organization needs to increase sales, invest in sales training. It’ll boost sales through improved productivity, faster onboarding, and...
    Relevant
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