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b2b marketing - beBee

b2b marketing

+ 100 buzzes
Business-to-business marketing (or B2B marketing, as it is commonly known) involves the sale of one company’s product or service to another company.
Buzzes
  1. Natasha Tsakiris
    If you’re considering working with a marketing consulting firm, its experts should possess a majority, if not all five,of the qualities below.
    Natasha Tsakiris
    5 Qualities Found in All Good Marketing Consulting Firms
    www.saleshub.ca Many marketing consulting firms exist but not all are at the same level. Here are the qualities good marketing consulting firms...
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  2. ProducerSanjiv Joshi

    Sanjiv Joshi

    12/05/2017
    Marketing in the era of Robotics and Artificial Intelligence
    Marketing in the era of Robotics and Artificial IntelligenceAs Artificial Intelligence and Robotics (AIR) encroach on work that is traditionally done by humans, the discussion has centered on the fear of job loss. The conversation needs to move beyond fear to harness the full potential of this technology...
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  3. Dara Lin

    Dara Lin

    11/05/2017
    These days, it is important to keep up with the market trends. Considering how quickly things can change in the market, you really have to be constantly on your toes. As lead generation marketers, how competitive are you? And when is being overly competitive justified?
    Dara Lin
    A Question for B2B Lead Generation Marketers: Are you Competitive?
    www.callboxinc.com.au As lead generation marketers, how competitive are you? There’s always room for competition in any business undertaking – even in industries monopolized by a business giant, there should be at least one sole competitor. But there’s a difference...
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  4. Natasha Tsakiris
    Stop Using Outdated Selling Techniques
    Natasha Tsakiris
    Stop Using Outdated Selling Techniques
    www.saleshub.ca There’s a better way to sell. Learn why you need to ditch outdated selling techniques and which sales tactics you should use instead. Read...
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  5. Natasha Tsakiris
    Sales Enablement for Dummies
    Natasha Tsakiris
    Sales Enablement for Dummies
    www.saleshub.ca As a relatively new and ever-changing term, the concept of sales enablement can be difficult to grasp. We offer a clear and simple...
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  6. George Touryliov
    Courage & Consistency: 5 Takeaways from Marketo's #MKTGnation. This week, 6,000 marketers from around the globe are gathered together at Marketo’s Marketing Nation Summit in downtown San Francisco to hear from the brightest minds in the digital transformation of marketing, advertising, IT and beyond. Learn more -
    George Touryliov
    Courage, Consistency and Sincerity: Takeaways from Marketo’s Marketing Nation Summit
    ow.ly We're on the floor at Marketo's Marketing Nation Summit, bringing you insights from top content marketing thought leaders. Read on for their thoughts on content cadence, the emotions that determine sharing and...
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  7. Natasha Tsakiris
    5 Reasons Why Social Media Is Important to Any Company
    Natasha Tsakiris
    5 Reasons Why Social Media Is Important to Any Company
    www.saleshub.ca If you’ve ever wondered why social media is important and why it needs to be part of your digital marketing strategy, this post is for you. Read...
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  8. Juan Imaz

    Juan Imaz

    28/04/2017
    Juan Imaz
    A Lack of Customer Advocacy Could Make B2B Buyers Walk Away - Marketing Interactions
    marketinginteractions.com B2B buyers find vendor content untrustworthy and are now demanding to see customer advocacy and dialogues about brands online to consider buying...
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    Comments

  9. Natasha Tsakiris
    Why Is Social Media So Important for Businesses Today?
    Natasha Tsakiris
    Why Is Social Media So Important for Businesses Today?
    www.saleshub.ca Why is social media so important? The reasons are virtually endless. Keep reading for the top benefits of using social media in business...
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  10. George Touryliov
    AI is potentially a great method for processing vast amounts of data, providing insights, recommendations and, in some cases, actions. And, since there are a lot of manual, one-off processes in B2B marketing, there’s a significant opportunity for AI to have tremendous impact.
    George Touryliov
    A B2B Marketer’s Guide to Artificial Intelligence
    www.business2community.com Artificial Intelligence (AI) and Machine Learning (ML) are very topical and seem to be used interchangeably. First, a few definitions: What is Artificial Intelligence (AI)? Artificial Intelligence...
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  11. Natasha Tsakiris
    Say Goodbye to Cold Calling!
    Natasha Tsakiris
    Say Goodbye to Cold Calling
    www.saleshub.ca It’s time to ditch cold calling and invest in inbound marketing and sales. Keep reading to learn why this is your only route to...
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  12. Natasha Tsakiris
    How to Give Your Sales Team the Tools It Needs to Succeed
    Natasha Tsakiris
    How to Give Your Sales Team the Tools It Needs to Succeed
    www.saleshub.ca With the right tools, you’ll be able to prepare your sales team for success. Keep reading to learn how to give them the tools they want and...
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  13. Monica Makhani

    Monica Makhani

    21/04/2017
    Landing pages are an essential part of ecommerce websites! They might appear to be unimportant, but effective landing pages can boost your conversion rates greatly. Therefore, it is crucial that you take great care, while creating one. And while you're at it, why create a boring old-fashioned landing page; go for a more attractive, video landing page. Check out this 8 tips for creating a high quality video landing page. Monica Makhani
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  14. Natasha Tsakiris
    Do You Prioritize Sales Training?
    Natasha Tsakiris
    Do You Prioritize Sales Training?
    www.saleshub.ca If you aren’t currently prioritizing sales training in your organization, here are some good reasons why you should start. Keep reading to learn...
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  15. Natasha Tsakiris
    5 Surefire Ways to Increase Your Sales with Sales Training
    Natasha Tsakiris
    5 Surefire Ways to Increase Your Sales with Sales Training
    www.saleshub.ca If your organization needs to increase sales, invest in sales training. It’ll boost sales through improved productivity, faster onboarding, and...
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  16. Natasha Tsakiris
    Are Your Marketing Results Not as Great as You Want Them to Be? Here are 3 Signs You Should Partner with a Marketing Consulting Firm.
    Natasha Tsakiris
    3 Signs You Should Partner with a Marketing Consulting Firm
    www.saleshub.ca Not sure if partnering with a marketing consulting firm is the right move? These telltale signs will let you know it’s for the best. Read...
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  17. Natasha Tsakiris
    How to Overcome These 5 Sales Coaching Challenges
    Natasha Tsakiris
    How to Overcome These 5 Sales Coaching Challenges
    www.saleshub.ca Be a better sales coach by learning how to overcome these five sales coaching challenges, which include time constrictions and poor...
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  18. ProducerPeter Altschuler
    The context of content
    The context of contentJim Murray, a man whose prose I enjoy in spite of his location in Canadia (that's not a typo; if Jim's Canadian, he must be from Canadia), re-published a post about how he promotes himself and what he does. In that article, he takes a gentle swipe...
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    Comments

    Peter Altschuler
    13/04/2017 #8 Peter Altschuler
    #6 Ah, @Steve Jones, it's great content that's great. If the material's only good then the context will not help it very much.

    Because you're a sales guy, your viewpoint makes sense. Yet not every document that qualifies as content is devoted to selling... unless you expand sales to incorporate the sale of ideas. Consider Thomas Paine's "Common Sense" or even the Magna Carta. They changed the political trajectory of nations.

    Now that was great content.
    Peter Altschuler
    13/04/2017 #7 Peter Altschuler
    #5 Yes, @Jim Murray, you've got Trudeau, and we've got Falsedodo. You've got cheap drugs, and we have Martin Shkreli. You've got the Yukon, and we have frigid neocons. And you have Toronto (the Lone Ranger's sidekick). But we have things that Canada does not.

    You can see our first lady in the nude. Watch the Statue of Liberty being loaded on a ship (France has asked for it back). Elect a chief executive with less than a majority of the votes. And have an all-white, anti-foreigner, all-Christian choir sing "White Christmas" (which was written by an immigrant Jew).

    This makes us far more interesting. In the proper context, of course.
    Steve Jones
    13/04/2017 #6 Steve Jones
    Thanks Peter for reminding everyone that good content is great, but without context is meaningless in developing sales. As I just wrote in another article Content must have Context. It should Entertain, Inspire, Educate or Convince - dependent upon where the buyer is in their buying process.
    Jim Murray
    13/04/2017 #5 Jim Murray
    You know guys, I'm right here on the front porch of my igloo in Canadia. I'll have you know that we have ,up here, one the hottest prime ministers going, pretty much free health care, and whole lot of people who could be world beaters if they weren't so damn laid back. What you have is the Trump family, bullets to avoid and prescription drugs that require actually real estate collateral to buy. I'll take Canadia any day of the week, even if I do have write this with illumination from my whale oil powered lantern. BTW @Peter Altschuler, thanks for the shout out. I have taken harder swipes in other posts. Sorry ... off to bed, gotta be up early to got get new tires for my Chevrol eh. (OMG)
    Peter Altschuler
    12/04/2017 #4 Peter Altschuler
    #1 Be nice to Jim, @Phil Friedman. He lives in a country whose national car, I realized on a trip to Vancouver last week, is Chevrol, eh? And if he was working by gaslight (and is still producing), he must be eating the raw carp guts that kept the earl going in "After Many A Summer Dies The Swan."

    And, yes, "content" is a catchall that, too often, is "a tale told by an idiot, full of sound and fury, signifying nothing." Listicles are my least favorite form, not least because they sound vaguely anatomical in a not very flattering way.

    Done right, however, targeted information can be very effective in building a brand's (or person's) reputation, establishing credibility, engendering trust, and persuading someone to do business or interact with you. Sadly, though, most of the targets are as similar as snowflakes, and the segmentation tends to break people down into two general categories: those with too much time on their hands and those who were born yesterday.

    I'm in favor of a different use for collateral, product literature, sales aids, call it what you will. It's to attract people who truly are interested in what you have to say, allow them to respond and request additional information, provide material that's specific to their needs (and gives them a way to ask for more), and moves them from "just looking" to "ready to buy."

    The product could be cupcakes or computers. It doesn't matter. What does matter is that the presentation is informative, engaging, persuasive, and created for a purpose. That purpose can be to try something, purchase it, share it, join it, take action in favor of it (or against something else), save it for later, or any of a million other things.

    Just don't ever let your audience guess what you want them to do. They'll guess wrong.
    Peter Altschuler
    12/04/2017 #3 Peter Altschuler
    #2 I'm glad you enjoyed it, @Paul Walters. Yet, from Bali (a long way from the cheese scones of Bath), I would think that everything is somewhat more enjoyable.
    Paul Walters
    12/04/2017 #2 Paul Walters
    @Peter Altschuler Great piece ...thanks
    Phil Friedman
    12/04/2017 #1 Phil Friedman
    I agree, Peter, that @Jim Murray exhibits a great sense of the history of marketing and advertising -- no doubt because he was creating "content" by gas lamp, some few years before the electric light bulb was put into full production.

    That said, I've always felt that the use of the term "content" in phrases like "content marketing" signaled a contempt for the very thing the phrase is supposed to denote. For my experience is that those who speak of "content" -- as opposed to "copy" or "information" or "marketing collateral" or "sales literature" -- see it as generic and interchangeable, like bricks or sacks of sand. And that it, therefore, can be generated by people with zero knowledge of the product or of the industry sector in which the product competes, and people whose skills and experience are at the unpaid intern level.

    How someone expects to build a product or company brand in the area, say, of industrial paints with curated "content" about raising ants on your patio is beyond me. Yet, so many firms today buy the proposition that "content" is an easy, cheap way to populate their website and build their brand. Good piece, Peter. Sensible and real. Keep 'em coming.
  19. Natasha Tsakiris
    A Brief History of Inbound Marketing
    Natasha Tsakiris
    A Brief History of Inbound Marketing
    www.saleshub.ca By reading this brief history of inbound marketing, you’ll learn when, why, and how the inbound methodology came to be. You don’t want to miss...
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  20. Natasha Tsakiris
    Sales Training vs. Sales Enablement: What’s the Difference?
    Natasha Tsakiris
    Sales Training vs. Sales Enablement: What’s the Difference?
    www.saleshub.ca Though both programs will improve sales performance, sales training and sales enablement are quite different. Learn more about the...
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  21. Natasha Tsakiris
    Want to Reach Your Target Audience? Check Out the Below for a Strategy That Will Help You Build Your Brand's Organic Reach.
    Natasha Tsakiris
    Top 5 Elements of a Successful Inbound Marketing Strategy
    www.saleshub.ca These are the five key elements of a successful inbound marketing strategy. Start by identifying your target audience, then tailor your...
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  22. ProducerDara Lin

    Dara Lin

    06/04/2017
    3 Australia B2B Marketing Trends That Got Me Thinking
    3 Australia B2B Marketing Trends That Got Me ThinkingAll B2Bs need a brand message that stands out in the market. And when it comes to storytelling through content, they have to produce bold ideas, relatable customer stories, and new experiences that everyone will be interested in. That way,...
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  23. Natasha Tsakiris
    Customers have changed the way they buy. Have you changed the way you sell to them?
    Natasha Tsakiris
    5 Outdated Marketing and Selling Techniques You Need to Stop Using
    www.saleshub.ca These five selling techniques are outdated and ineffective. Updating your sales tactics willhelp you generate more revenue. Read...
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  24. Natasha Tsakiris
    Is it time to hire a HubSpot partner to help grow your business? Here are five reasons why you might want to partner with a marketing consulting firm.
    Natasha Tsakiris
    5 Reasons to Partner with a Marketing Consulting Firm
    www.saleshub.ca Marketing your business is challenging, and you may find you need help. Here are five reasons why you should turn to a marketing consulting...
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  25. Rebecca Matias

    Rebecca Matias

    30/03/2017
    It pays to check the numbers.
    Rebecca Matias
    B2B Lead Generation By The Numbers Some Stuff You Need to Know
    www.slideshare.net Marketing is a dynamic landscape which make it compulsory to lend your eyes and ears for industry news and updates. These numbers might as well give you...
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