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  1. ProducerAurélien Gohier
    B2B Marketing Sales Podcast #3: "Make More Effective and Efficient Use of LinkedIn for B2B"
    B2B Marketing Sales Podcast #3: "Make More Effective and Efficient Use of LinkedIn for B2B"For this third edition of our B2B Marketing Sales Podcast, I am pleased to welcome Bruce Johnston-whose job is to help companies understand why LinkedIn just doesn’t seem to work the way marketers believe it should, in a complex B2B sales context....
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  2. ProducerAurélien Gohier
    « Can Engineers Sell? » by Olivier Rivière, Founder, OR Consulting
    « Can Engineers Sell? » by Olivier Rivière, Founder, OR ConsultingI was delighted to welcome on btobmarketingsales.com Olivier Riviere, Founder at OR Consulting, who I had the pleasure to meet a the BtoB Summit in France this summer. In the last 25 years Olivier has held positions in R, marketing and...
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  3. ProducerAurélien Gohier
    "What is B2B Marketing for Football Clubs" by Pierre Gautier, Brand Manager at Lagardère Sports
    "What is B2B Marketing for Football Clubs" by Pierre Gautier, Brand Manager at Lagardère SportsI was delighted to welcome on btobmarketingsales.com Pierre Gautier, Brand Manager at Lagardère Sports, to write about what B2B Marketing means for Football Clubs.  Much like B2C marketing, B2B marketing exists of niche markets. The sports...
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  4. ProducerAurélien Gohier
    My B2B web & digital marketing strategy for 350 euros per month: can cheapness and efficiency live together?
    My B2B web & digital marketing strategy for 350 euros per month: can cheapness and efficiency live together?In the context of marketing departments being asked to constantly generate greater pipeline with smaller budgets, I want to push this challenge to its limit and imagine how a B2B web & digital marketing strategy would look like with 350 euros as...
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    Comments

    Cepee Tabibian
    20/10/2016 #1 Cepee Tabibian
    Thanks @Aurélien Gohier for the insight.
  5. ProducerAurélien Gohier
    B2B Marketing Sales Podcast #2: "Closing the B2B Marketing / Product / Sales Gap" with David Hubbard
    B2B Marketing Sales Podcast #2: "Closing the B2B Marketing / Product / Sales Gap" with David HubbardFor this second edition of the B2B Marketing Sales Podcast, David Hubbard, CEO of Marketing Outfield, join me to talk about how to close the gap between B2B Marketing vs. Product vs. Sales. For this particular topic I needed someone with a deep B2B...
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  6. ProducerAurélien Gohier
    B2B Book Review #1: "Driving Demand" from Carlos Hidalgo
    B2B Book Review #1: "Driving Demand" from Carlos HidalgoWhile becoming this week an Amazon best seller in the Business Sales category, "Driving Demand" from Carlos Hildago claims to be "a clear roadmap and framework on how B2B organizations can implement change management and transform their demand...
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  7. Aurélien Gohier
    #B2B Book Review #1: "Driving Demand; Transforming B2B Marketing to Meet the Needs of the Modern Buyer" from Carlos Hidalgo.

    While becoming this week an Amazon best seller in the Business Sales category, "Driving Demand" claims to be "a clear roadmap and framework on how B2B organizations can implement change management and transform their demand generation." I will share with you in this article my best tips from this reading.

    http://btobmarketingsales.com/b2b-book-review-driving-demand-transforming-b2b-marketing-to-meet-the-needs-of-the-moder-buyer-from-carlos-hidalgo/

    #B2BMarketing #DemandGeneration #B2BSales #B2BBookReview #ANNUITAS #CarlosHidalgo
    Aurélien Gohier
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  8. ProducerJulie Dawn Harris
    The Metamorphosis of a B2B Lead
    The Metamorphosis of a B2B LeadGuy in Steve Erwin garb: The journey of a B2B lead through the sales pipeline is often compared with the life cycle of a caterpillar into a beautiful monarch butterfly. Let’s see the similarities in action. Here’s a full transcript of the...
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    Comments

    Julie Dawn Harris
    07/10/2016 #2 Julie Dawn Harris
    #1 Thanks hilary bird for finding it useful.
    hilary bird
    06/10/2016 #1 hilary bird
    Nice infographic! Useful.
  9. Aurélien Gohier
    "Modern Marketing at Scale: A Framework for B2B Content Operations" by Kapost.

    One of the best pieces of content I read about #B2BMarketing in a while.

    #B2BMarketing #B2BContent #ModernMarketing
    Aurélien Gohier
    Modern Marketing at Scale: A Framework for B2B Content Operations
    framework.kapost.com
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  10. hilary bird

    hilary bird

    11/07/2016
    Calling all B2B sales reps, managers and directors: we're doing a webinar with Doug Landis, Chief Storyteller at Box, this Thurs. at 11:30am MT. If you're interested in understanding how to get your hands on the sales metrics that you SHOULD have memorized, to help drive goals, don't hesitate to register now:
    hilary bird
    goo.gl
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  11. hilary bird

    hilary bird

    05/07/2016
    “Am I taking into account the use case of the buyer? Have I identified all the capabilities they will need to solve their particular business problem?”
    hilary bird
    Being a Trusted Advisor is Much More than Doing Your Homework
    www.goconsensus.com What does it really mean to be a trusted advisor? We’ve brought this up a lot lately. It’s only because we think it is a challenge that we tend to grossly underestimate. Most salespeople hear this phrase and interpret it as simply doing their...
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  12. hilary bird

    hilary bird

    27/06/2016
    hilary bird
    5 Suggestions for Building a High Performing Sales Team - Sales Hacker
    www.saleshacker.com I was speaking with a sales candidate recently and asked her what she is looking for in her new role and company. I expected her to say things like “Having the opportunity to make more money” or “Being able to meet customers face-to-face” and/or the...
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