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  1. ProducerNir Eyal

    Nir Eyal

    05/12/2016
    What Do You Do When Someone “Steals” Your Amazing Idea?
    What Do You Do When Someone “Steals” Your Amazing Idea?The subject line read: “did you see this?” The message was from my editor Jen. “Nir, I saw the headline on this story and thought it might be written by you—but no!” she wrote. “Very weird.” I instantly clicked on the link she’d sent.It was uncanny!...
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  2. ProducerNir Eyal

    Nir Eyal

    22/11/2016
    The Way You Think About Willpower Is Hurting You
    The Way You Think About Willpower Is Hurting YouNot so long ago, my post-work routine looked like this: After a particularly grueling day, I’d sit on the couch and veg for hours, doing my version of “Netflix and chill,” which meant keeping company with a cold pint of ice cream. I knew the ice...
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    Deb Helfrich
    25/11/2016 #2 Deb Helfrich
    This is such an important reframe, @Nir Eyal, and you have phrased it so well.

    "Feelings are our bodies’ way of conveying information our conscious minds might miss. When a lack of mental energy is chronic, we should listen to our willpower just as we should listen to our emotions."

    "Most studies to date have looked at willpower as a force that helps people do things they don’t want to do, or that helps them resist temptations they’d rather give in to. But if we adjust the perspective and treat willpower as an emotion, it could instead be seen as providing insights about what we should and shouldn’t be spending our time on."
    Cepee Tabibian
    24/11/2016 #1 Cepee Tabibian
    @Nir Eyal thanks again for sharing!
  3. ProducerTracy Poizner

    Tracy Poizner

    11/11/2016
    A Child's Herbal Tea Time
    A Child's Herbal Tea TimeKids can and should enjoy herbal teas often. They are a great way to increase fluid intake for those who don’t like to drink plain water and of course you can control the sweetness unlike commercial fruit juice or pop. Herbal teas have important...
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  4. ProducerNir Eyal

    Nir Eyal

    08/11/2016
    Your World is Full of Placebo Buttons (and That’s a Good Thing)
    Your World is Full of Placebo Buttons (and That’s a Good Thing)All products and services, everything we buy and use, have but one job—to modulate our mood. The fundamental reason we use technology of relief is tantamount to actual relief. Consider the so-called placebo button.perception of all sorts, from stone...
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    Comments

    Cepee Tabibian
    10/11/2016 #2 Cepee Tabibian
    Human behaviour, aren't we just a curious bunch. :) Enjoyed this as well @Nir Eyal.
    Paul Burge
    08/11/2016 #1 Paul Burge
    I really enjoyed reading this @Nir Eyal, mnay thanks. I've always been a 'button sceptic' but of course I kept on pressing them!
  5. ProducerNir Eyal

    Nir Eyal

    01/11/2016
    How to Build Technology that Feels Like a Friend
    How to Build Technology that Feels Like a FriendRecently, I needed to book a lunch meeting. To help coordinate, I asked Amy to assist and cc’d her on the email. “Amy,” I wrote, “please help us find a time to meet. Let’s plan for sushi at Tokyo Express on Spear Street.” Amy looked at my calendar,...
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    Cepee Tabibian
    07/11/2016 #2 Cepee Tabibian
    @Miles Tabibian, worth a read. :)
    Cepee Tabibian
    07/11/2016 #1 Cepee Tabibian
    @Nir Eyal this was a fascinating article. I'm definitely not clued into the technology of bots and after reading this I feel like the future is already here. Thanks for the info, I'm going to check a few of these companies out.
  6. ProducerNir Eyal

    Nir Eyal

    20/09/2016
    How Two Companies Hooked Customers On Products They Rarely Use
    How Two Companies Hooked Customers On Products They Rarely UseLarry Page, CEO of Alphabet (the company formerly known as Google), has a quirky way of deciding which companies he likes. It’s called “The Toothbrush Test.” According to the New York Times, when Page looks at a potential company to acquire, he...
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    Froilán Pérez
    20/09/2016 #1 Froilán Pérez
    fantastic Article, Nir!
    A Martketing teacher I had in college told us a product needs to have "Try me, buy me, love me" , but not necessarily in that order.
    I think in the case of products or services that can't be a habit, one can make customers "love me, try me , buy me" - meaning "loving" the habits related to the product; then "trying" the product and finally "buying it".
  7. ProducerNir Eyal

    Nir Eyal

    06/09/2016
    Conquer Distractions With This Simple Chart
    Conquer Distractions With This Simple ChartIs the world more distracting? Sometimes it seems that way. With our digital devices buzzing, world events demanding our attention, and more things to entertain us than ever before, it certainly seems harder to focus on what’s really important. And...
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    Cepee Tabibian
    07/09/2016 #1 Cepee Tabibian
    Loved this! Completely agree that distractions have the potential to keep us from living the lives we want. I spend more of my free time than I like online, it's a constant struggle. Thanks for the share @Nir Eyal View more
    Loved this! Completely agree that distractions have the potential to keep us from living the lives we want. I spend more of my free time than I like online, it's a constant struggle. Thanks for the share @Nir Eyal! Close
  8. ProducerNir Eyal

    Nir Eyal

    10/08/2016
    The Four People Addicting You to Technology
    The Four People Addicting You to TechnologyRecently, the Pokemon Go phenomenon has reigniting the question of technology’s role in changing behavior.To put things in perspective, I wanted to share the main points of an article I published on the topic titled, Who’s Really Addicting Us to...
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