Teri Barroso

Teri Barroso

21/9/2018 路 1 min read 路 ~10
Rebranding Without Losing Customers

Rebranding Without Losing Customers

Currently serving as the Head of People Strategy and Operations at Tamr, Teri Gonzaga Barroso has served in a similar positions with companies such as Jellyfish, LifePod Solutions and ZipCar. Prior to this, Teri Barroso was the Consulting Director...

Javier 馃悵 C谩mara Rica

Javier 馃悵 C谩mara Rica

5/8/2018 路 2 min read 路 ~10 路 1
To branding and 3 more
Edwin Dearborn

Edwin Dearborn

4/8/2018 路 2 min read 路 ~10
To Entrepreneurs and 3 more
Authenticity Based Branding

Authenticity Based Branding

Welcome to Authenticity Based Branding.For brands 鈥 just as for celebrities, politicians and anyone else in the media spotlight 鈥 scandals, PR mishaps and social media slip ups are nearly impossible to keep off the connected consumer鈥檚 radar....

Robert Vaters

Robert Vaters

Awesome read.

8/8/2018
Edith PR

Edith PR

What Forbes says is not complete. Of course, this authenticity term has wide meaning, but for brands, I consider 1 extremely important: to recognize their fault when is happening (something wrong, obvious), to ask consumers forgiveness and to show future actions plan to avoid that mistake.

5/8/2018
Proma 馃悵 Nautiyal

Proma 馃悵 Nautiyal

17/8/2017 路 2 min read 路 ~100
To branding and 2 more
Right from the Horse's Mouth

Right from the Horse's Mouth

Stories grasp attention. They quickly capture the interest of the audience and convey a message with ease. They become all the more interesting when they come directly from the person whose story is being told. Doesn't it? The kind of emotions and...

Proma 馃悵 Nautiyal

Proma 馃悵 Nautiyal

Thank you, Devesh. The shift from only facts to storytelling is much needed and like you said reinforcing the stories with numbers will make for the best approach.

17/8/2017
Devesh 馃悵 Bhatt

Devesh 馃悵 Bhatt

Wonderful advice. I just hope people focus more on what to do i.e. storytelling rather than what not to do i.e. number telling.

Numbers do serve as a good reinforcement, specially in economies with poor consumer laws i.e. India.

17/8/2017
James O'Connell

James O'Connell

1/10/2016 路 2 min read 路 ~100 路 16
To branding and 19 more
Javier 馃悵 C谩mara Rica

Javier 馃悵 C谩mara Rica

1/10/2016 路 2 min read 路 +700
To beBee in English and 19 more
The Brand, Our Brand : beBee

The Brand, Our Brand : beBee

How beBee came to us?聽When we decided to create a professional network through passions and an affinity-based network , we did not have the brand. We had the idea nor the brand.We did an internal contest among our employees with the goal of getting...

Javier 馃悵 C谩mara Rica

Javier 馃悵 C谩mara Rica

Benefits of becoming a beBee blogger

- Instant reach through hives.
- Instant SEO (Search Engine Optimization) for your content.
- 100% Organic Reach.
- Anybody can be a blogger.
- Anybody is already an "influencer".
- Reach your followers through email.

19/4/2017
Prakashan B.V

Prakashan B.V

Javier 馃悵 C谩mara Rica: Nice..Wonderful place to be in..Thanks.

12/10/2016
Edwin Meehan

Edwin Meehan

4/6/2017 路 2 min read 路 ~100 路 4
To Digital Marketing and 5 more
Digital Marketing Tips: Three Content Marketing Mistakes to Avoid

Digital Marketing Tips: Three Content Marketing Mistakes to Avoid

Content marketing is one of the most effective ways to generate more traffic to your website and increase the exposure of your business online. How effective is it? When you consider that Google regularly tweaks its search algorithms to ensure...

Virag馃悵 G.

Virag馃悵 G.

Yep, consistency and professionalism = success! Thanks for sharing, Edwin!

5/6/2017
Louise Smith

Louise Smith

Hi Edwin
I hate Grammatical Errors too.
I try to fix them all before I publish for exactly the reason you stated - Professionalism.
Also I am way over selling, sales pitch, hard sell etc.
Louise

Attention to Susan 馃悵 Rooks, the Grammar Goddess

5/6/2017

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