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Branding Auditors - beBee

Branding Auditors

~ 100 buzzes
In-house or external brand auditors are all welcome. Discuss and share the latest updates, knowledge and tips. Meet other branding auditors and find opportunities.
  1. Federico Álvarez San Martín
    Colour psychology for logo design. Federico Álvarez San Martín
  2. Federico Álvarez San Martín
    Federico Álvarez San Martín
    Why I jumped from Branding to UX Design
    medium.com UX over...
  3. ProducerVirginia Zuloaga
    Building Trust Through Real Branding
    Building Trust Through Real BrandingIn the social networking era, online brand building has become a sophisticated challenge. More so, when focusing your efforts towards a human perspective, or brand humanization as we call it nowadays.People look for experiences. Every day. Content...


    Virginia Zuloaga
    28/09/2016 #2 Virginia Zuloaga
    #1 Thanks so much for taking the time to read my buzz, @David Grinberg. But even more, thank you for your awesome words! :D
    David Grinberg
    28/09/2016 #1 David Grinberg
    Thanks for a buzz-worthy read @Virginia Zuloaga. You provide a lot of good information about branding and communication, which work hand-in-hand as you note. You nailed it about building trust, showcasing values and nurturing relationships with customers as three of they keys to effective corporate branding by companies. Buzz on...
  4. Federico Álvarez San Martín
    Federico Álvarez San Martín
    How To Use Color To Prove Your Point, From A Data Viz Expert
    www.fastcodesign.com The importance of color theory is a well-explored topic in art and design. But what about when it comes to information...
  5. ProducerVivien Reyes

    Vivien Reyes

    How NOT to Market your Product: 9 of the Worst Branding Failures
    How NOT to Market your Product: 9 of the Worst Branding Failures#1: Malaysia Airlines: Bucket List Still reeling from two tragic disasters in 2014, Malaysian Airlines tried to make it three in a row by launching a promo called “My Ultimate Bucket List Contest”.                                      ...


    Vivien Reyes
    17/08/2016 #3 Vivien Reyes
    #2 Hi Dean, I appreciate your comment here. Actually my favorite part was on Susan Album Party (Su's Anal Bum Party!), it makes a lot of sense to every company though, to always be careful upon using a word or an image to identify a company or its products.
    Dean Owen
    17/08/2016 #2 Dean Owen
    Cool buzz. I guess not many people know the phrase "kick the bucket". 'Tis a shame as I always liked Malaysia Airlines. You made me want to click to see the other five and I'm glad I did or I would have missed out on Susan Album Party (Su's Anal Bum Party!) :)
    Brian McKenzie
    16/08/2016 #1 Brian McKenzie
    Coors has been bottling water and selling it as beer for over a century, anybody that has ever had a craft beer, micro brew or foreign bottle would quickly agree.
  6. ProducerLiz Weir

    Liz Weir

    WHY EVERY COMPANY NEEDS A BRAND STORYWhy You Need a Brand StoryHave you ever read something that connected with you? Maybe it made you laugh, think or cry? Hit you right in the feels? About 10 years ago I read The Kite Runner by Khaled Hosseini. I still remember reading it and having...


    Tausif Mundrawala
    10/05/2016 #4 Tausif Mundrawala
    Examples are best understood in the form of a story where you can make your reader understand even the toughest of the terms, circumstances and situations. There were many authors whose books moved me and changed me for the better. Thanks Liz for this post.
    Gert Scholtz
    10/05/2016 #3 Gert Scholtz
    HI Liz. Nice post! Glad you left out the obligatory Steve Jobs quote. I am quite interested on why we like stories and why story is so compelling - see my post on The Neuroscience of Story: http://www.linkedin.com/pulse/neuroscience-story-gert-j-scholtz?trk=mp-author-card
    Liz Weir
    10/05/2016 #2 Liz Weir
    Hey Jim! Thank you and I'm excited to hear you selected this! I will post on LinkedIn but most likely will wait til tomorrow so it is hitting at the right time.
    Jim Murray
    10/05/2016 #1 Jim Murray
    Hi Liz....Very good post. Good leaning. Are you posting this on LinkedIn as well or just linking it there?
    BTW. One of my blogging streams is to feature 5 Posts that I have read an liked here on beBee. So I want to inform that this will be my first official pick. Companies all over the world sorely lack the knowledge they need to extend their brand into social and business media. I write a lot of stuff along similar lines, so I know exactly where this is coming from. My compilation, probably going up next week is called Five Easy Pieces. Cheers, Jim Murray
  7. ProducerSteve Blakeman

    Steve Blakeman

    Are YOU mispronouncing brand names like Nike, Porsche & Ikea?
    Are YOU mispronouncing brand names like Nike, Porsche & Ikea? Wonder why people smirk when you say Stella Artois, giggle when you utter Givenchy or howl laughing when you attempt Hyundai? It's maybe because these are just 3 of the top 30 mispronounced brand names on the planet. Want to know how to say them...


    Brian McKenzie
    03/05/2016 #11 Brian McKenzie
    Kalashnikov - Hollywood has been killing this word for decades https://youtu.be/8O35jrFkTUE
    Sergio Martínez
    03/05/2016 #10 Sergio Martínez
    In Spain, we kind of make up all foreign brands pronounciations and we love it! :P
    Teresa Gezze
    03/05/2016 #8 Teresa Gezze
    This is a great post! It reminded me of this - XD - : http://i.dailymail.co.uk/i/pix/2016/02/04/16/30E0E80000000578-3431769-_It_s_a_Porsche_a_Fans_were_left_in_shock_when_Hollywood_star_Ma-m-144_1454602754427.jpg
    NO one
    03/05/2016 #7 NO one
    Great pronunciation class @Steve Blakeman! I think I actually pronounce most of them right because mexicans are the USA neighbours so it's more familiar for us, but some are even miss pronounced by everyone. I liked that someone sent a letter to Nike's CEO. Keep buzzing!
    Daniela Umpierrez
    03/05/2016 #6 Daniela Umpierrez
    I think people mispronounce some brand names because they don't know the root of it's name. I can include myself in that list. You can learn somethint new everyday!! Great article @Steve Blakeman View more
    I think people mispronounce some brand names because they don't know the root of it's name. I can include myself in that list. You can learn somethint new everyday!! Great article @Steve Blakeman!! Very interesting! Close
    Catalina Serrano
    03/05/2016 #5 Catalina Serrano
    I think most of them, I tend to pronounce them bad, except for those that are Spanish hahaha. Good list, thanks @Steve Blakeman
    Federico Álvarez San Martín
    03/05/2016 #3 Federico Álvarez San Martín
    #1 This is a timely bug. I accessed from different devices and see all images. In App Android?
    Steve Blakeman
    03/05/2016 #2 Steve Blakeman
    just edited the piece - the images should be clear now
    Javier beBee
    03/05/2016 #1 Javier beBee
    @Alberto Anaya Arcas @Federico Álvarez San Martín I can't see some images in this buzz !
  8. beBee en Español
    📱 💻 If you don't see why your brand should be on social networks, we give you 9 good reasons right here!
    beBee en Español
    9 Reasons Why Your Brand Should Use Social Media | hiveBlog by beBee
    blog.bebee.com We give you 9 good reasons why to put your brand on social media...


    Teresa Gezze
    12/05/2016 #3 Teresa Gezze
    #1 Oh! No había leído tu comentario @Josep Ramon Badia Albanell. =) Gracias!
    Teresa Gezze
    12/05/2016 #2 Teresa Gezze
    "Brand awareness is an issue we never stop working on. Nowadays social networks allow us to reach larger targets than ever. Social networks can not only influence purchases or services or products, but also help our brand engage or, in other words, make users faithful to our brand."
    Josep Ramon Badia Albanell
    28/03/2016 #1 Josep Ramon Badia Albanell
    Otro regalazo de @Teresa Gezze La semana de Pasión termina con la Resurrección, y para ello sus contenidos nos elevan siempre!!