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Branding & Social Media - beBee

Branding & Social Media

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  1. ProducerDon ๐Ÿ Kerr
    Self esteem and authenticity
    Self esteem and authenticityA recent post by my friend Pascal Derrienย and the commentary thread, most notably contributions by CityVP ๐Ÿ Manjitย and Aurorasa Simaย prompted me to share this perspective on the notion of personal branding.My comment on Pascal's post (...
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    Preston Vander Ven
    09/02/2017 #42 Preston Vander Ven
    #4 Great View. Thanks. @CityVP ๐Ÿ Manjit
    Max๐Ÿ J. Carter
    09/02/2017 #41 Max๐Ÿ J. Carter
    #24 There are times when self esteem is tied to acceptance, not adoration and each of us has a basic need for acceptance.
    Mohammed Sultan
    09/02/2017 #40 Mohammed Sultan
    #26 Philip Morris was extremely successful in creating a unique image that allowed a man to project himself through the cigarettes he smoked.The Marlboro cowboy is now a legend in many parts of the world and people are accustomed to seeing the Marlboro Man.Marlboro was able to sell for "image" and not for features and was able to keep their reputation updated.Philip Morris Marlboro is not productized and all their advertisement of the Marlboro line ,flavored or light or menthol or the not-burned have one thing in common -the cowboy.Philip Morris Marlboro line are not promoted based on the character of the product but on the character of the smoker.Thank you @Don Kerr.
    Cyndi wilkins
    09/02/2017 #39 Cyndi wilkins
    #11 From you @Gerald Hecht..." @Cyndi wilkins Please remember that in this Universe ...there are no accidents..." I stated that where??? Oh, and...

    #16 "@Cyndi wilkins I'm not sure if or where you questioned the Universe...we don't query such stuff...do we?" Really? Then why the link bomb???

    I hope you managed to consume something other than fast food...
    Randy Keho
    09/02/2017 #38 Randy Keho
    I find it difficult to separate personal from product branding. To me, they are one in the same. Both require authenticity.
    I recently launched a website that helps connect a number of related businesses, all of which are after the same customers, with those customers.
    It's a one-stop shop for the customers, allowing them to view all of the available choices without having to search them out individually.
    I have formed personal relationships with many of the business owners, therefore, establishing a high level of trust. In return, they have taken it upon themselves to introduce me to those I have yet to form a relationship with. I have also been invited to address them all at once at their next association meeting.
    I am my product.
    Gerald Hecht
    09/02/2017 #37 Gerald Hecht
    #27 @Don ๐Ÿ Kerr Antibiotic Free since that nasty incident at the deli; (with the slicer thingie) in1981 ...and loving it --because when it comes to your loved ones; "Don't Hurry Choose gerry!"
    Gerald Hecht
    09/02/2017 #36 Gerald Hecht
    #24 "antibiotic free"
    Sara Jacobovici
    09/02/2017 #35 Sara Jacobovici
    @Don ๐Ÿ Kerr writes: "Thereโ€™s also something remarkable that happens when our business learning and personal journey begin to integrate, forming common perspective." A must read.
    Sara Jacobovici
    09/02/2017 #34 Sara Jacobovici
    Bravo @Don ๐Ÿ Kerr for a great buzz. Well written, well told.
    Gerald Hecht
    09/02/2017 #32 Gerald Hecht
    Fabulous Post!
    Phil Friedman
    09/02/2017 #31 Phil Friedman
    #30 That's good, @Don ๐Ÿ Kerr, I am reassured to hear that. I regret even having to raise the question, but being an Apath, I often even have to ask my wife, "How am I feeling?" Of course, I am pure of heart and an habitual storyteller, so on balance not a bad guy. I agree that you have stimulated an excellent exchange of opinion here. Thanks.
    Don ๐Ÿ Kerr
    09/02/2017 #30 Don ๐Ÿ Kerr
    #14 @Phil Friedman Maybe I'm just oblivious but I don't witness any hijacking here. I see a great exchange of perspective, experience and insight. Dare I say - some effective, authentic stories which contribute to my understanding for sure.
    Don ๐Ÿ Kerr
    09/02/2017 #29 Don ๐Ÿ Kerr
    #17 @Paul Walters A poke in the eye with a sharp stick. Some good discussion here. Thanks for chiming in from your Pacific paradise.
    Don ๐Ÿ Kerr
    09/02/2017 #28 Don ๐Ÿ Kerr
    #18 @Michael Adams as you write - In a nutshell "We invest in our image, not our character." However, our innate character speaks directly to our authentic self. YES!
    Don ๐Ÿ Kerr
    09/02/2017 #27 Don ๐Ÿ Kerr
    #20 I am a strong proponent of the benefit of storytelling @Phil Friedman . Yes, it is being co-opted within the realm of marketing buzz now but it does not invalidate the power of a good story. Howard Schultz effectively built Starbucks by telling a good story of its origins and it is one he shares to this day with everyone who comes to work there. Like Starbucks or not, they are a success by any measure. Storytelling can be one of the most powerful tools in a leader's kit. Critically though, they must be founded in truth - not spin - and kept genuine.
    Don ๐Ÿ Kerr
    09/02/2017 #26 Don ๐Ÿ Kerr
    #22 Can't argue with you here @Mohammed Sultan but struggle with the notion of 'productizing'. That devolves into the world of features and benefits again and can lead to the disavowal of character. For example, Philip Morris have launched a heat-not-burn cigarette called Icos (in the interest of full disclosure I worked on a PM competitor's offering in the same arena called REVO). They claim that this will reduce the harm of smoking and somehow this makes them a leader in responsible smoking. The problem is this - the features and benefits might be sustainable. The character of the product however is still one that enables and promotes smoking.
    Don ๐Ÿ Kerr
    09/02/2017 #25 Don ๐Ÿ Kerr
    #24 By and large @Bernard Poulin I concur. My point about self esteem is that it is a by product of self respect. They go hand in hand. We must feel good about ourselves, what we offer our friends and family through authentic exchange. That allows us to achieve a degree of self respect insofar as we are true to our selves. This is not about some external validation. It is about personal worth. The remark about therapy relates to my finding that corporations benefit from some degree of genuine therapy just as humans can. It is about exploration and turning toward adversity which can affect both businesses (after all just a collection of people) and individuals.
    Bernard Poulin
    09/02/2017 #24 Bernard Poulin
    #21 Personal branding does remind me of mass submission as in : cattle identification. It is not something which attracts me for some reason or other, though I do respect the context of branding a product we sell. But then, is not branding of our products based on authenticity - i.e. : it can be identified as genuine because we have created it to be and promoted it to be?. Why else would we brand whatever it is we are presenting? As for self esteem, I fail to see the value in it unless our greatest need is to be admired AND loved in a context which has nothing to do with admiration and love. Branding speaks to the presentation, promotion and sales of a thing - a rather "slavish" concept when it relates to a person. As for self esteem. . . it is nothing more than what occurs within us when we base our lives on what others determine our being and doing should be. What we all need is raise our expectations to a higher level : self respect. This is quite a step up to that required by self esteem. Self respect is how we feel about ourselves based on what "we" require and chose as baseline for ourselves in the arena of being the best we can be today - with the proviso that tomorrow our challenge will be to best our yesterday's best. And that demands that we all be "free-range" rather than branded "property". As for therapy, I agree. If we have a stomach ache, we see a specialist in that area. Mental health is the same thing - But I fail to see what that suggestion has to do in this context.
    Gerald Hecht
    09/02/2017 #23 Gerald Hecht
    #16 @Cyndi wilkins I'm not sure if or where you questioned the Universe...we don't query such stuff...do we? I do have a question --I'm really hungry right now --but it's really late...and I don't want fast food...and I don't have any money...
    Mohammed Sultan
    09/02/2017 #22 Mohammed Sultan
    We should be careful about being good at one thing .Everything is changing around us and we have to own many features in order to be able to adapt to these changes.The concept of personal branding is based on the fact that you are both the product and the marketer and you have to develop ways to tell your story from the employers point of view.

    Consistency of your "core skills" which reflects your product "mix" and your "core interests" which reflects the "exciting moments" in your career and differentiate you from others,and your ability to fit both of them in the employers mind will bring you respect and acceptance.Considering yourself as a personal brand will also help avoid the current HR selection criteria which is totally based on the past core skills(education,experience,training..etc.)and ignoring enthusiasm,intelligence,passion which are features of your core interests.

    As far as consulting is concerned you should also "productize" your unique service proposition(USP) by showing your clients "tangible" benefits stemming from your core skills and the confidence obtained from past successes ie core interests rather depending on than the one thing approach.
  2. Paul Burge

    Paul Burge

    16/01/2017
    William Arruda on 'Personal Branding for Project Managers'
    Personal Branding Guru, William Arruda
    Personal Branding Guru, William Arruda Personal Branding Guru, William Arruda, the founder of Reach Personal Branding delivering a keynote speech ' Personal Branding for Project Managers' in...
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  3. beBee in English
    beBee, the perfect network to create a personal online brand that will lead you to success ๐Ÿ‘จโ€๐Ÿ’ป๐Ÿ‘ฉโ€ Check out this infographic! beBee in English
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    Comments

    Wayne White
    06/01/2017 #3 Wayne White
    This shall help me grow for 2017 and beyond, thank you
    Hannah Morgan
    06/01/2017 #2 Hannah Morgan
    Helpful infographic for setting up your bebee profile!
    Ravi Ranjan
    03/01/2017 #1 Ravi Ranjan
    I like the infographic :)
  4. ProducerLyon Brave

    Lyon Brave

    03/01/2017
    GOOGLE SEARCH ENGINE: BRAND YOURSELF AND YOUR BUSINESS
    GOOGLE SEARCH ENGINE: BRAND YOURSELF AND YOUR BUSINESS The literal definition of platform is a raised level surface on which people or things can stand. In the business world it means you popup on the google search engine on the first page and people are looking for you. Having a platform is...
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  5. ProducerMike Rana

    Mike Rana

    12/12/2016
    Any brand has the potential to be something big
    Any brand has the potential to be something bigAt the time of this email, I have a number of projects I'm working on:A personal blog where I blog about interesting events happening in my life, or events around me. ย Three recent happenings involve being inducted into honors societies as my...
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    Comments

    Aleta Curry
    15/12/2016 #3 Aleta Curry
    Like the tips, @Michael Rana. It's all easier said than done, isn't it? Book marking just to keep on track!
    Aurorasa Sima
    15/12/2016 #2 Aurorasa Sima
    Congrats to publishing your first honey! Cheers to many more to come.
    Paul Burge
    12/12/2016 #1 Paul Burge
    Thanks for sharing @Mike Rana. Look forward to reading more about your social media journey...!
  6. ProducerJan ๐Ÿ Barbosa
    The Week In Social Media Volume 7
    The Week In Social Media Volume 7Welcome to another edition of Jan's Social Media Saturday !!! 7 days of Social Media are gone and we all know its been a hectic week, thats why we have picked some very good content shared all over different platforms and listed all here for...
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    David B. Grinberg
    29/11/2016 #5 David B. Grinberg
    Thanks for putting this together, Jan. Good articles. Good buzz!
    Jim Murray
    28/11/2016 #2 Jim Murray
    Thanks very much for the shout out @Jan ๐Ÿ Barbosa. This is a very interesting collection of articles. I'll be sharing it all over the place.
    Jan ๐Ÿ Barbosa
    28/11/2016 #1 Jan ๐Ÿ Barbosa
    Featuring Our BeBee's Very Own @Gary Farmer @Jim Murray and @Javier ๐Ÿ beBee !!! Enjoy !!!
  7. ProducerbeBee in English
    Exclusive interview with Alban Jarry, influencer and digital strategy specialist - Part 2 -
    Exclusive interview with Alban Jarry, influencer and digital strategy specialist - Part 2 -Today weโ€™ll talk about the importance of having a personal brand and how Alban reached his current position in his professional career. If you havenโ€™t done so already, follow Alban Jarry on beBee and find his personal blog here.Check out the first...
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    Comments

    Cepee Tabibian
    28/11/2016 #2 Cepee Tabibian
    Great advice @Alban JARRY.
    Paul Burge
    28/11/2016 #1 Paul Burge
    I enjoyed reading this second part @Alban JARRY. Looking forward to reading more of your insights...
  8. ProducerPaul Martin

    Paul Martin

    07/11/2016
    Why Your Brand's Value Proposition Sucks
    Why Your Brand's Value Proposition SucksIf you continued past the title of this post, then youโ€™re intrigued or offended. I donโ€™t even know you, but I can say with assurance that value propositions suck. The problem lies in those two words. Proposition sounds too much like proposal, only...
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    Hassan Aman aka Buzzilla
    07/11/2016 #9 Hassan Aman aka Buzzilla
    #6 I totally agree with that, Paul. If you keep emotions, passion and interest of the audience in mind, you will actually influence their decision making more than anything. Quote (thinkwithGoogle) ''Consumers choose the brands that engage them on their passions and interests 42% more often than they do those that simply urge them to buy the product being advertised. As a result, their path to purchase is actually their path to purpose.'' https://www.thinkwithgoogle.com/articles/the-path-to-purpose.html
    Christine Stevens
    07/11/2016 #8 Christine Stevens
    #6 I agree that more people make decisions based on how they "feel" rather than based on what they "think". This, in my not so humble opinion, is one of the fundamental reasons why this country is such a bloody mess at the moment.
    Paul Martin
    07/11/2016 #7 Paul Martin
    #1 Hassan, you quote "experiences" like it has a lot deeper meaning. Love that! Thanks for sharing.
    Paul Martin
    07/11/2016 #6 Paul Martin
    #5 Being an analyst, I would hope that's true. However, the science is now saying that decisions are made through the limbic system and are actually more emotional than rational. Do you agree? Thanks for commenting.
    Christine Stevens
    07/11/2016 #5 Christine Stevens
    I might be the odd man out, but I'll take the product that gives me all of its specs over a black box any day.
    Fran Brizzolis
    07/11/2016 #4 Fran Brizzolis
    Great article, required reading @Paul Martin. Relly fantastic!
    Hassan Aman aka Buzzilla
    07/11/2016 #2 Hassan Aman aka Buzzilla
    A recommended read.
    Hassan Aman aka Buzzilla
    07/11/2016 #1 Hassan Aman aka Buzzilla
    ''Experiences'' that explains it, merit delivery. Always have a special share of respect for individuals who take branding seriously. Thank you for writing this, Paul.
  9. ProducerMichael Spencer

    Michael Spencer

    15/04/2016
    How an Ecommerce B2C Swimwear Brand Made it on LinkedIn
    How an Ecommerce B2C Swimwear Brand Made it on LinkedInOriginally published Apr 10, 2016Global Domination One Bikini at a TimeAs a branding strategist, I'm always studying case studies that have worked and marketing plays that combine personal branding with ecommerce. With tools like Instagram and...
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    Comments

    Federico ๐Ÿ รlvarez San Martรญn
    26/05/2016 #5 Federico ๐Ÿ รlvarez San Martรญn
    #3 Candice thanks for the feedback. The buzz is correct, with images that look good. I give you my email so you can inform me about the error. It is falvarez@bebee.com. Regards.
    Javier ๐Ÿ beBee
    26/05/2016 #4 Javier ๐Ÿ beBee
    #3 hi @Candice ๐Ÿ Galek , you can do it on your wall: https://www.bebee.com/bee/candice-galek (click on buzzes tab )
    Candice ๐Ÿ Galek
    26/05/2016 #3 Candice ๐Ÿ Galek
    Thank you kindly Michael! @Javier ๐Ÿ beBee brought this to my attention. I appreciate your post! I am curious why can I not see any of the images posted?
    Javier ๐Ÿ beBee
    15/04/2016 #1 Javier ๐Ÿ beBee
    @Candice ๐Ÿ Galek is on beBee too. I think the problem is not trying to sell bikinis, what it is nice. It is legitimate to market your product. The problem is that Linkedin spread your content through your followers when you just click on "like/recommend" button. On beBee this doesn't happen, only this content should be spread through Swimwear or Bikini or Models Hives... thanks to this LI issue and the product aswell, she has been able to reach an amazing audience.