- Producer19/10/2016The Brand Within UsThere is no question that brand is a pervasive part of a networked world and even more so than in the industrial age where communication was mostly one way, mostly in the form of public broadcast. We still sit in front of a TV screen but...
- Producer01/10/2016Lets really connectPerhaps we are connected more than we know. Carl Jung thought so. I am not an expert on Jungian practice but I did have some exposure to his ideas. He believed in the collective unconcious. He believed all of us, every human being were connected. At...
Comments02/10/2016 #5 CityVP Manjit#3 What I note (and this is solely for my own way of being) is that brand archetypes is a robotic interpretation of Jung's archetypes, that is why he left the conversation about types to the end of the book - if you read Psychological Types within the first three pages he addresses robotic formulation of types as "childish parlour games". He goes on to say that we must not be obsessed with the types and the actual meat of his book took him 20 years to write - and that is the poetic part of his book - but people have dismissed that poetic and actually focus on the programming of types - quite ironic really, and here I am not asking anyone to agree or disagree, we don't have to if we are truly poetic.01/10/2016 #1 CityVP ManjitJung made a gallant effort in "psychological types" to show stories over time that was his attempt to make a case that the extrovert nature dominates society because of an implicit bias towards the group and that the introvert nature will find balance when we find a more aligned flow between individual and group. He also explored what psychic disorder there will be if an introvert is shaped by societal culture to live in an extroverts world. In my case being born in poor part of London, I was protected as a child from the plentiful existence of potential bad company - in many ways that shifted what may well have been a natural extrovert disposition, into what now exhibits itself as an introvert nature, where my personal privacy is more important. In my case I did not experience the psychic disorder an introvert must adjust to, to accommodate and fit into an extrovert world.
I don't pay much regard to Maslow's hierarchy of needs because how does that explain the value of Jesus washing someone's feet? The elitism and class divsions of the industrial and imperial empire age warped and kinked what actually informed hierarchy. So we have lived through centuries of bad hierarchy, enough to get people exploring concepts such holocracy or other systems that counter the known effects of hierarchy. Personally I don't see hierarchy as bad, other than people execute it in a bad way - we have hierarchy in our body that gives us structure and function. The spine of organization is different to a spine of a human being, but both are about information flows.
Whatever mythology we may pick, that is a freedom of choice and even what we call strategy at the business organization level can be laden with mythologies, so much so that we may have men of reason practicing organizational witchcraft, that they happen to call "being strategic". We are moving towards evidence based approaches and we are using computers for analytics - but we do still need the poetic.
- Producer01/10/2016How Coca-Cola Got Its NameThe Little-Known Nut That Gave Coca-Cola Its Name The kola nut has always been popular in West Africa – but more than a hundred years ago it came to Europe and the US. BBC Future looks at how it helped create one of the world’s biggest products.You...
Comments01/10/2016 #2 Albert GibelYou wanna know an even bigger secret?
Dr. Pemberton did NOT develop the Coca-Cola formula in Atlanta!
He developed it in Columbus, Georgia just a few blocks from where I live. His historic house remains and tours are available.
It was moved to Atlanta for mass development and mass marketing :)
FYI : the largest share holder of Coca-Cola (a family trust) also lives in Columbus, Georgia :)
- Producer29/09/2016How to build your brand on a strong foundationThe lasting value of your brand depends upon building a strong foundation right from day one. Ask any architect and they will tell you the most important aspect of building design is not the structure but its foundation. Of course foundations...