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Business Case Studies - Healthy - beBee

Business Case Studies - Healthy

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  1. ProducerRenee Cormier

    Renee Cormier

    22/07/2016
    Seven Ways to Turn Your Dry Case Study into a Compelling Read
    Seven Ways to Turn Your Dry Case Study into a Compelling ReadCase studies can be tedious to write and even more tedious to read. Even the term “Case Study” is off-putting. It sounds like exam prep. These days, few people want to spend a long time reading intricate details about a business case. People want...
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    Paul "Pablo" Croubalian
    09/08/2016 #9 Paul "Pablo" Croubalian
    #7 I often see case studies butchered by the people who ask from them in the first place. "Use" is somehow derogatory so "utilize" replaces it. (They are not synonyms.) Passive voice is injected everywhere because it "sounds smarter." (No, it doesn't.) Or, my fave... "We helped ABC Co." becomes "ABC Co and ourselves found that" Seriously?

    How often have I been brought in to "fix" a case study? Lots of times. How often have I been told that case studies don't work? Lots of times. Still, they are probably the most potent proof of concept weapons in the B2B arsenal.

    Nothing works when poorly executed.
    Dale Masters
    09/08/2016 #8 Dale Masters
    #4 @Alexa Steele. Thank you very much.
    Renee Cormier
    08/08/2016 #7 Renee Cormier
    #6 Yes, @Wayne Yoshida, @John Vaughan, case studies certainly have value, but more often than not, the value is lost because they are tedious to read. Marketing content needs to be compelling, informative and well written in order to be effective.
    Wayne Yoshida
    08/08/2016 #6 Wayne Yoshida
    @Renee Cormier - Case studies can be a great way to showcase "work samples" that demonstrate how you do what you do.
    John Vaughan
    08/08/2016 #5 John Vaughan
    I employ "mini-case studies" as a way to describe 'what I do' to clients. The portfolio template:Overview, Challenges, Solutions, Value Proposition, Wireframes, Screenshots, Tasks & techniques, my thumbnail Analysis. It sorta works... http://www.jcvtcs.com/index-section-portfolio.html View more
    I employ "mini-case studies" as a way to describe 'what I do' to clients. The portfolio template:Overview, Challenges, Solutions, Value Proposition, Wireframes, Screenshots, Tasks & techniques, my thumbnail Analysis. It sorta works... http://www.jcvtcs.com/index-section-portfolio.html ... Is intended to be a conversation starter, as much as anything else\ Close
    Alexa Steele
    08/08/2016 #4 Alexa Steele
    #1 Dale, a "case study" in marketing is basically an example. You take an example of your work and describe (sometime in painful detail) what you did for the customer and what the results were. The idea is to show future customers how your work can benefit them. You can also make case studies out of other companies if you are trying to make a point about something they did.

    Examples: http://www.marketingprofs.com/marketing/library/casestudies/
    Paul "Pablo" Croubalian
    08/08/2016 #3 Paul "Pablo" Croubalian
    Agreed, many case studies are painful to read. They don't need to be. Mind, you B2B, in general, is a showcase for poor written communication. They use the Walter T. Freed manual of style. You may know it better by its initials, "WTF". Case studies should be sales packages, they should entice inbound contact.
    Dale Masters
    27/07/2016 #1 Dale Masters
    I have never heard the term "case study" presented as a way to market a product. To me, it is a medical term. Could you help me understand what this type of format is intended to convey? I know---I am SURE---it's in the above article, but it confuses me. Will you help me to understand?? Thank you.