Charlene Norman

Charlene Norman

7/1/2019 · 4 min read · ~10 · 4
To Business Hub and 7 more
How Shall I Spend My Almost Zero $$$ Marketing Budget?

How Shall I Spend My Almost Zero $$$ Marketing Budget?

The entire topic of marketing has always been a very confusing beast and never more so than these days.  I thought you might enjoy this blog post I wrote for our website.  It is a simple look at a topic that can confuse even the best who actually...

Don Philpott☘️

Don Philpott☘️

Like it Charlene Norman..no argument, solid and well thought out. I also think it does fit the majority of people, a more bite sized approach instead of the whole pie. Nice.

4d ago
Charlene Norman

Charlene Norman

Don Philpott☘️ Damn, had to go to two bits this is 2 of 2 There is a window of time (which seems to be shortening by the minute) into which insanely clever technologists can jump and manipulate the ads. Perhaps that is where you come in on as one of the premium tacticians. Perhaps you are one of the insanely clever ones who has figured out how to get double-digit returns because you are well funded to keep up with the ever-shortening time frame. But for most businesses, with neither the time nor the resources to fund someone like you, it is a losing proposition. I know, as do my colleagues that there are better (less risky) ways for them to invest their minimal marketing budget. Clearly, you have a gift for your tactics. I won't even try to convince YOU to change your tactics. But most businesses do not, can not and will never get the returns you do. That doesn't make you always right or wrong; it just makes your way more risky for them. I offer a different path -- it takes a bit longer, comes with much less risk, more science and strategy and way more human connection built in. Thank gawd for options, eh?

5d ago
Phil Friedman

Phil Friedman

15/5/2017 · 4 min read · +200 · 5
To Business Hub and 6 more
Graham🐝 Edwards

Graham🐝 Edwards

15/5/2017 · 4 min read · ~100
A Case study in the Lessons of Problem Solving...

A Case study in the Lessons of Problem Solving...

Believe it or not I am actually going to start by telling the story of my garage door opener (GDO), and meander my way through some thoughts on execution — And maybe something else, that at first blush may seem counter intuitive, but also worthy...

Graham🐝 Edwards

Graham🐝 Edwards

Thanks for the comment Ian Weinberg

25/5/2017
Graham🐝 Edwards

Graham🐝 Edwards

Thanks for the comment Phil Friedman... You are right.. that whole opportunity cost thing. I mean, if I had to jump on a plane that weekend and get to California, I would have bought a new one, and maybe even hired someone to install it because the money made in California more than paid for it and I would learn more there then in my garage. Alas that wasn't the case so I had fun with a GDO.

25/5/2017
Charlene Norman

Charlene Norman

12/12/2018 · 4 min read · ~10 · 1
To Entrepreneurs and 3 more
Finding the Time And Other BS

Finding the Time And Other BS

    Two newsletters I recently wrote to our customers garnered quite a bit of positive feedback. Thought you too might be interested. This is the second one. In the last newsletter, I told you about my laptop trials and...

Charlene Norman

Charlene Norman

12/12/2018 · 3 min read · ~10 · 1
To Entrepreneurs and 3 more
Simple Processes:  A Real Life Example

Simple Processes: A Real Life Example

    Two newsletters I recently wrote to our customers garnered quite a bit of positive feedback. Thought you too might be interested. This is the first one. Simple Processes:  A Real Life Example   You have heard us say several...

Phil Friedman

Phil Friedman

15/11/2017 · 3 min read · ~10 · 3
To Business Hub and 4 more
Philip Calvert

Philip Calvert

20/6/2017 · 3 min read · ~100
To beBee in English and 4 more
Dear local business professional - thanks for your invitation, but here are ten reasons why I won't be attending your seminar...

Dear local business professional - thanks for your invitation, but here are ten reasons why I won't be attending your seminar...

Dear Financial Planner, Accountant, Solicitor or other local professional service provider...Thanks for the kind invitation to your seminar. I'm sure it'll be great, but here are just ten of the many reasons why I'm not coming.1. You haven't...

Timothy welch

Timothy welch

Philip Calvert and all of his posts here on Bebee border on the snake oil approach. this is what televangelists do and gives the average person a bad name. His intentions might be well intentioned but this tactic is seen all over social media and business websites. My laptop was almost infected with malware du e t this bullshit. My advice to you Philip is to just leave Bebee. you will be reported.

14/11/2018
Phil Friedman

Phil Friedman

Many people, Charlene Norman, have yet to learn the art (and sheer work) of driving engagement on their posts. Their loss, however, because if you watch closely, where there is no response from an author to the comments on his or her post, there is a predictable drop in future attention. Even the people who shared will stop doing so. Not out of retaliation or pique. But out of a realization that the author wants to talk AT them and not with them. Cheers!

28/11/2017

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