- Producer31/05/2017Charities That Fly Under the RadarCertain charities exist in the U.S. that are nearly universally known. People have heard of these charities, know what they do, and have possibly donated to them in the past. These charities might include Make-A-Wish, Salvation Army, The American...
- Producer11/05/20173 Most Charitable CompaniesLarge companies have the option to be philanthropic or take in large amounts of dollars from consumers and not give back to the general public. Surprisingly, many well-known companies do give back to society. The following are some big corporations...
- Producer28/04/20173 of the World’s Strangest CharitiesI am a huge proponent of charitable efforts and philanthropic endeavors. Anybody who knows me can attest to this. And while being generous is absolutely an important societal factor, every now and then there comes a charity that has an interesting...
- 09/03/2017This beautiful picture is SO refreshing on a frosty day....but it doesn't tell a happy story.
It was used by The Huffington Post for my post to raise awareness of why it's becoming increasingly challenging for sun destination workers to earn a decent income. https://lnkd.in/eA9U57V
I started this GoFundMe to help 2 of them. https://lnkd.in/eSeP97f I cannot stress the urgency enough.
Please support in any way you can by donating or spreading the word.
- Producer06/03/2017Crowdfunding for Philanthropy: Social Media Disappoints....AgainIsn't this a gorgeous photo? I took it myself when I accompanied a client down south for their President's Club. It's the type of image that tropical dreams are made of. Unfortunately, although it is beautiful, the story it tells is not a happy one,...
Comments15/03/2017 #14 Anne 🐝 Thornley-Brown, MBAUpdate: There is no improvement. Clearly, social media is no longer the appropriate platform for crowdfunding campaigns. As Brian suggested, video is better but to do a really good quality video takes $$. This should be sent out via email to family, friends, and colleagues and there should be a follow-up phone calls. I am surprised that since the Internet has been around for so long the majority of people who have contributed were uncomfortable paying on line. I would nix the crowdfunding site and give people the option to send payment via email transfer or money orders via priority snail mail. I am stunned that this is what we have come to, old school campaigns in this day and age.14/03/2017 #13 Anne 🐝 Thornley-Brown, MBAWell, I am not into the bikinis but you have a point. There are so many of these campaigns that a very creative approach is needed to stand out and video is much more powerful than photos.
This came up so suddenly just before Christmas and I thought a crowdfunding campaign was the way to go. I had no idea that there were so many of these as I have not had any requests.
The take-away from this experience for marketing in general is that one has to pull put all of the creative stops and stand out from the crowd. I will keep this in mind next time.12/03/2017 #12 Brian McKenzieChange up the picture of the pitch - add bikini girls, party goers and of course the poolside DJ mix - better if it is a video instead of a static photo.
or As you are connected to Huff-Po - show a picture of Shantel and dump in generous amounts of #He4She archetype key words.
As for the taxi driver - more video - graphic street cuts and video game edits of driving around the streets of Jamaica - it the VR gaming nerds with a Fast & Furious / Transporter / Grand Theft Auto inspired clip. Change up the brand with something like SUN Company Virtual Taxi - mock up some t-shirts and give that a go. .... of course Cabaroake where a rolling troop of passengers get in cars and sing One Love together could work nicely too. Put that on Youtube & monetize the f out of it.06/03/2017 #7 Anne 🐝 Thornley-Brown, MBA#2 @Pascal Derrien I had no idea. I hardly see any requests for crowdfunding support. I have seen only 4 in total and read stories about successful campaigns. That's what made me think this might work. I do understand that it's impossible to help everyone. Social media may not be the best way to crowdfund. Perhaps an old-fashioned phone or email campaign is best. That's what brought in almost all of the money.06/03/2017 #6 Anne 🐝 Thornley-Brown, MBA#1 @Don 🐝 Kerr Thank you for the feedback. I am not familiar with Kiva. How does it work? I wonder if we can access it for people in Jamaica.
W.r.t. social media support it is interesting that most of your social media support came from beBee. So far, this seems to be a far superior network. I am glad I checked it out ....finally....before giving up on social media altogether.06/03/2017 #5 Anne 🐝 Thornley-Brown, MBAThank you for all of the comments and please keep them coming. They are appreciated. I am heading out but I will be back later.
All I can say is that if after 8 years of active engagement on social media including:
- over 8 years of managing what has become a 350,000+ member virtual community on LinkedIn
- 5 years of active blogging across a variety of platforms
- regular interaction on Twitter with a network of over 8,000 followers and even leading large Twitter chats
- meeting quite a number of my connections at trade shows and industry events
people do not feel a connection with me, something is wrong.06/03/2017 #4 Phil FriedmanAnne, you may not like to hear this, but I suspect that most support of this kind comes from people who feel a connection to you, not to your cause. As Pascal points out, there has been a huge proliferation of such campaigns, including many that border on being frivolous (e.g. Help me realize my life long dream of going on a photo safari to Africa, etc,) I see many, many people in difficult circumstances everyday. And when I can I try to help. But how does one judge that your request is more worthy than others one comes into contact with daily?06/03/2017 #3 Lisa 🐝 Gallagher#1 Well said @Don 🐝 Kerr! @Anne 🐝 Thornley-Brown, MBA, Don was very successful, ran a great campaign for a great cause, he wrote a book for male care givers based on his experience, caring for his precious wife who had cancer. Its people like Don who understand how these things work. Keep reaching out, post a buzz with the link and if it seems worthwhile, people are likely to help as they can. Best of luck and welcome to beBee!06/03/2017 #2 Pascal DerrienI think the main problem is the proliferation of requests, I am indirectly involved in social enteprise and linked to a fundation and I am targeted daily by 2 or 3 random or tailored requests to a point that I dont even reads them anymore...... I think there is a fatigue out there and I am not sure it is because of the medium?06/03/2017 #1 Don 🐝 Kerr@Anne 🐝 Thornley-Brown, MBA interesting and in general I agree. My experience last fall with Kickstarter saw me gain both financial and sharing support from several Bees. From FB I also gained significant support. On LinkedIn? Zip on the financial front and the only sharing was from Bees who also frequent LI. My suspicion is that beBee fosters more genuine relationships based upon our ability to share our life stories should we choose and feel comfortable doing so. Have you considered micro-financing via KIVA for the driver?
- "Support our Fallen; Soles2Remember 5K Event"
WED, 3/1, 330pm PST
Link to upcoming show:
Nowadays it seems like there is so much division. Especially over whose lives matters. Instead of focusing on the negativity, I rather focus on what is good. And what's good is that all lives are important and that we support each other. More than ever now, it would be nice to come together and support those who are here to protect and serve.
Today's show promotes one great effort that recognizes and gives back to those who gave their lives in law enforcement. Michael Gainey joins me tonight to talk about the upcoming 5th annual Soles2Remember 5K Event; why it was created, what it's about, how you can participate, help, and more!
You can also learn more, sign up, donate, etc. here:
- Producer23/02/2017Hello to All!I am very happy to be here and looking forward to meeting you! I hope to do a live video in my studio soon! Not sure how all that will work out as I am still learning to use my phone! But it's amazing what one can achieve with persistence or just...
- 25/01/2017sick of shit lead generation services? sign up for early bird access to thisMEETMAGIC | Conversations that Countwww.meetmagic.org Lead Generation for Charity. Combine everyday business with social impact and make a...
- 16/03/2016Iron Boy Saves Sydney from Disaster!Make-A-Wish 'Iron Boy' Saves Sydney from Disaster - NBC Newswww.nbcnews.com Charity foundation turned 9-year-old with cystic fibrosis into mini-Iron Man, defeating arch-nemesis Ultron on the steps of Sydney Opera...
- 14/03/2016All For One And One For Allwww.linkedin.com I have been on a night flight to the Middle East very recently, now the interesting thing to note with business travels is that I don’t sleep in planes and while some of my neighbours fall...