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CMO - beBee

CMO

~ 100 buzzes
A chief marketing officer (CMO) is a corporate executive responsible for marketing activities in an organization. Most often the position reports to the chief executive officer.
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  1. ProducerPurnima Menon

    Purnima Menon

    25/08/2016
    My CMO Diaries: 5 Roles that may get automated sooner than you think! Edit post
    My CMO Diaries: 5 Roles that may get automated sooner than you think! Edit post(Source: Google Images)I am no technologist, on the contrary I do lack the knowledge when it comes to talking about the trendiest technology to hit us marketing folks. Yet nowhere before in time, has the debate between skills creation and labor cost...
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  2. ProducerPurnima Menon

    Purnima Menon

    11/05/2016
    Why more CMOs will sit at the Board Table by 2020
    Why more CMOs will sit at the Board Table by 2020(Source: Google Images)Every single CMO is driven with the thought of getting a seat at the Board table. That's the holy grail. In the larger context of things, the two roles that have significantly changed in the last 10 years or so has been the...
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    Comments

    Bill Stankiewicz
    11/05/2016 #1 Bill Stankiewicz
    Very true in my conference calls with CMO's