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Content Marketing - beBee

Content Marketing

11K buzzes
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Buzzes
  1. ProducerJesse Angeles

    Jesse Angeles

    10/12/2016
    It's not your website...it's you
    It's not your website...it's youThere are many different types of verticals in the business world that have great products and services to boot. They work hard on developing their value proposition. They work hard to perfect their product. They work hard to make sure that their...
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  2. Sean McCauley

    Sean McCauley

    09/12/2016
    3 effective steps that will help build your brand and improve brand awareness.
    Sean McCauley
    How To Build Your Brand – 3 Ways to Improve Brand Awareness
    www.linkedin.com
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  3. Sean McCauley

    Sean McCauley

    09/12/2016
    There are many things that can differentiate you from your competition, but there is 1 thing that really makes a difference. Check out my post and find out what that is...
    Sean McCauley
    What Is The Key Differentiator In Your Business
    www.linkedin.com
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  4. Alexa Steele

    Alexa Steele

    08/12/2016
    One of my older posts, but still relevant.
    Alexa Steele
    Why your website needs a proofreader | The Website Wordsmith
    www.thewebsitewordsmith.com Word choice, sentence structure, even punctuation can affect your content. Before you hit "send" ask a proofreader to review your marketing...
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  5. Federico Álvarez San Martín
    Federico Álvarez San Martín
    State of Content Marketing 2017: The 3 Traits That Will Make Brands Truly Successful
    contently.com The zombiefication of content marketing has already started, but brands can still succeed if they learn from Thomas Edison, Justin Bieber, and Kevin...
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    Comments

    Miguel López de la Oliva
    08/12/2016 #3 Miguel López de la Oliva
    The thing is what you consider for content. There are some brands such as Red Bull that do not write articles, but help Felix Baumgartner to jump to the Earth from 30 kilometers above, with the hole world expecting to watch it. Content is not necessarily articles, for me is creating something that is relevant for its users.

    I have a project that is related to brand content for connecting brands with its consummers and fans, but is quite hard to develop it... One day I would want to try and see if it would be possible...
    Miguel López de la Oliva
    08/12/2016 #2 Miguel López de la Oliva
    I agree but not at all... I think that the problem appears when brands create content to do something different, but with no sense. The key is to create relevant content for users and consumers, something that is not easy, but if its done propperly is the best to connect with your clients
  6. Hassan Aman aka Buzzilla
    Word Hassan Aman aka Buzzilla
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  7. Alexa Steele

    Alexa Steele

    07/12/2016
    Read more: http://www.thewebsitewordsmith.com/overcome-content-overload-enjoyable-content.html Alexa Steele
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  8. Theo Priestley

    Theo Priestley

    06/12/2016
    If you're interested in content curation, and also collaborating with content as part of your marketing efforts, check out Cronycle.
    Theo Priestley
    Ignite Your Insight - Cronycle
    cronycle.com Bring your trusted sources and best minds...
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  9. ProducerGreg Williams

    Greg Williams

    03/12/2016
    Before Producing That Video, Ask Yourself These Three Questions
    Before Producing That Video, Ask Yourself These Three QuestionsLike most marketers, you realize that videos can be super powerful. If you haven’t realized that yet, check out these video statistics. But if you already know that the value of one minute of video is equal to 1.8 million words, then before you...
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    Comments

    Aleta Curry
    09/12/2016 #13 Aleta Curry
    #9 Or, knowing what not to do is almost as important as knowing what to do? Great point, @Harvey Lloyd!
    Aleta Curry
    09/12/2016 #12 Aleta Curry
    I've been asking several questions about the ways in which business use videos lately, so this is timely. Love the comments thus far, but I've got a far simpler take on this. I use video because people * don't * read! They don't. I don't know why they don't, but they just don't.

    Okay, I've started a response, but it's getting way too long for a comment, so I'll write a response buzz instead. Thanks for making my brain tick, @Greg Williams.
    Greg Williams
    07/12/2016 #11 Greg Williams
    #9 Thanks Harvey for weighing in. Yes!! Video is probably the most powerful way to share your brand with the world, but that also means it is the most powerful way to destroy your brand by not executing correctly or properly strategizing about the message being shared. Good point, thanks for bringing it up.
    Jan Barbosa
    06/12/2016 #10 Jan Barbosa
    Welcome !!!!
    Harvey Lloyd
    06/12/2016 #9 Harvey Lloyd
    We have started using video as a way to connect with our clients.we are about a year into actual production after 2 years of finding our skill sets. In reading your post along with many others we determined that video is great! But video is also something that can change the face of your brand, in the wrong direction.

    Emails, posts and words on a screen are one thing, video engages more senses than just print. When you activate these senses your video should influence them in such a way that its a very narrow outcome. Just because you think something would be nice or cute doesn't necessarily resonate with others where all senses are engaged.

    With printed materials, i can imagine or insert the other senses from my own experience. With video, in today's world, the expectation is that video will deliver on all of the senses. Audio, consistent color, presentation and communications are all expected within the delivery envelope.

    Welcome @Greg Williams and your post is on point.
    Jared 🐝 Wiese
    06/12/2016 #8 Jared 🐝 Wiese
    Welcome, Greg!
    Michele Williams
    05/12/2016 #7 Michele Williams
    Welcome, Greg!
    CityVP Manjit
    03/12/2016 #6 CityVP Manjit
    Welcome to BeBee Greg! Look forward to reading your future buzzes !
    Greg Williams
    03/12/2016 #5 Greg Williams
    #2 Thanks!
    Gerald Hecht
    03/12/2016 #4 Gerald Hecht
    Welcome to the hives Greg; fly safe!
    Javier beBee
    03/12/2016 #3 Javier beBee
    @Greg Williams welcome to beBee !
    David B. Grinberg
    03/12/2016 #2 David B. Grinberg
    Hi Greg. I really like your buzz and have shared on several hives. I'm also following you now. Keep buzzing!
    Best,
    David
    beBee Brand Ambassador
    Paul "Pablo" Croubalian
    03/12/2016 #1 Paul "Pablo" Croubalian
    Pretty timely as I'm looking into video for the Web-App-With-No-Name(yet).

    Welcome to the Swarm, Greg
  10. ProducerRenée Cormier

    Renée Cormier

    01/12/2016
    Powerful Connections: Melding Minds and Leveraging Business Experience
    Powerful Connections: Melding Minds and Leveraging Business ExperienceIn his book, Think and Grow Rich, Napoleon Hill suggested that people who want to be successful in business assemble a group of like-minded business people and form a mastermind group. Mastermind groups, are essentially support groups. No one can...
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    Comments

    Renée Cormier
    02/12/2016 #10 Renée Cormier
    #9 Good to know, Donna. I'm glad you've found mastermind groups to be helpful. Thank you for sharing this post.
    Donna-Luisa Eversley
    02/12/2016 #9 Donna-Luisa Eversley
    Great post @Renee Cornier! I have experienced such a group and the results are good. It helps to create greater focus and energy.. You don't feel alone and the support is fantastic! 🐝🐝
    Renée Cormier
    02/12/2016 #8 Renée Cormier
    #6 Grrr Typo. Thank you, not that you!
    Renée Cormier
    02/12/2016 #7 Renée Cormier
    #6 Thank you, David, and that you for so generously sharing.
    David B. Grinberg
    02/12/2016 #6 David B. Grinberg
    Thank you, Renee for such as informative and educational post (which I shared on three hives). You had me at "Napoleon Hill" as I'm a fan of his books as well. This sounds like a great opportunity for anyone in the Toronto area. You have certainly masterminded the practice of mastermind groups. Keep buzzing!
    Milos Djukic
    01/12/2016 #4 Anonymous
    #3 My pleasure @Renée Cormier!
    Renée Cormier
    01/12/2016 #3 Renée Cormier
    Thanks for sharing, @Milos Djukic!
    Renée Cormier
    01/12/2016 #2 Renée Cormier
    #1 That's exactly right!
    Max🐝 J. Carter
    01/12/2016 #1 Max🐝 J. Carter
    Great advice and my only add on would be this.

    If knowledge is power than wisdom is understanding.

    If you don't understand the knowledge it will become either useless or dangerous in the way you wield it. Wisdom is gained through experience as it is in applying the knowledge through experience that shows it to be true or false and this is when we understand the usefulness of a piece knowledge stripping away the unnecessary and have found wisdom and often simple truth.

    Experiences such as the one you describe in this piece can be a great way to discover the wisdom through sharing the experiences and find the simplest course of action that is 99.9999% of the time the wisest course of action.
  11. George Touryliov
    Here are four digital marketing trends that aren’t going away in the new year.
    George Touryliov
    4 Digital Marketing Trends That Aren’t Going Away In 2017
    www.business2community.com Twenty-sixteen was the year of radical change, right? Not necessarily, it’s just that technology has improved the way we do business—and most sources indicate it’s going to continue down that...
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  12. ProducerPreston Vander Ven
    Internet Real Estate
    Internet Real EstateArticle from my blog FreedomMany people believe that McDonald’s is a hamburger business. Yet, the business giant is actually a Real Estate giant.  The real reason everybody knows McDonald’s name is not because they have the best products, yet...
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    Comments

    Paul Burge
    09/12/2016 #3 Paul Burge
    #2 It's great @Preston Vander Ven!! I love it!
    Preston Vander Ven
    07/12/2016 #2 Preston Vander Ven
    #1 How is the new one, @Paul Burge
    Paul Burge
    01/12/2016 #1 Paul Burge
    Thanks for sharing @Preston Vander Ven. By the way, you need to add beBee to your infographic! ;)
  13. ProducerSandra Crowe

    Sandra Crowe

    01/12/2016
    10 Ways to Turn Your Blog into a Lead-Generation Machine
    10 Ways to Turn Your Blog into a Lead-Generation MachineSometimes when I hear companies talking about creating a "machine" for their lead-generation efforts, I think about Dr. Seuss. Specifically, I think about all the fantastical and imaginative machines he created in his 46 children's books--like the...
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    Comments

    Claire Cardwell 🐝
    01/12/2016 #4 Claire Cardwell 🐝
    Thanks for the great tips Sandra Crowe, have shared your article.
    Alexa Steele
    01/12/2016 #3 Alexa Steele
    Sharing this because everyone needs to remember "Solve or share, don't shill."
    Kevin Baker
    01/12/2016 #2 Kevin Baker
    Dr Seuss was fun
    David B. Grinberg
    01/12/2016 #1 David B. Grinberg
    Thanks for the good advice, Sandra. I've shared on three hives for writers/bloggers/publishers. Keep buzzing!
  14. ProducerJesse Angeles

    Jesse Angeles

    01/12/2016
    Who is the hero of your business?
    Who is the hero of your business?Many companies understand that the importance of telling their story is very important. What they do that sets themselves apart from competitors, what their products or services do for their customers, where they started and why. These are the basic...
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    Comments

    Donna-Luisa Eversley
    02/12/2016 #3 Donna-Luisa Eversley
    Standing Ovation @Jesse Angeles...yes you have gotten it right on all counts. The superficial congeniality dished out by many companies are self serving and keeps their operations from optimizing... Unless they are monopolies. Great post.. Like your style 🐝🐝😊
    Mohammed A. Jawad
    01/12/2016 #2 Mohammed A. Jawad
    On occasions, taking counsel from your better half is a good, frugal move. Treat her well and ask her, she'll pretend a good consultant with witty and quick suggestions.

    Btw..good, insightful post.
    Max🐝 J. Carter
    01/12/2016 #1 Max🐝 J. Carter
    I love your direct approach. Great Buzz.
  15. ProducerPreston Vander Ven
    Working Hard vs Working Smart
    Working Hard vs Working SmartArticle from my Blog FreedomI hear the phrase are you “working hard or working smart” a lot these day.  Yet, a feel to be successful in your goals you need to both. I’ll explain.I am going to use an example of Marketing. Most people are bringing...
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  16. Elia Mihuta

    Elia Mihuta

    30/11/2016
    10 Types of Visual #Content That Go #Viral via @jeffbullas #contentmarketing #digitalmarketing #marketing
    Elia Mihuta
    10 Types of Visual Content That Go Viral
    sumo.ly Visual content is proving to be among the most efficient and effective ways to communicate a message. Learn the 10 types of visual content that goes...
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  17. ProducerPreston Vander Ven
    Motivational Success Quotes
    Motivational Success QuotesArticle From Freedom Success, as with most things, starts with attitude. When you’re struggling, a small burst of inspiration can make a huge difference. Here are some quotes about success I choose to inspire you to keep pushing forward and...
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  18. ProducerPreston Vander Ven
    Understanding (Ability to Learn)
    Understanding (Ability to Learn)Article from Freedom To succeed in Business is all about one’s Mindset.  One’s Mindset will mold their heart, which will create their words, making their actions, thus ending in their Results.  When someone does not like what their results...
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    Comments

    debasish majumder
    30/11/2016 #1 debasish majumder
    nice insight @Preston Vander Ven! enjoyed read. thank you for the share.
  19. ProducerPreston Vander Ven
    Are You Spending or Investing Your Time?
    Are You Spending or Investing Your Time?Article from Freedom Recently, I had a person ask me a question that caught me off guard. This was since I was confused by the answer she wanted?  This person asked me, “Does your System work?” Now, This person had already seen the fruit...
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  20. ProducerLuisana Cartay

    Luisana Cartay

    29/11/2016
    5 Lessons And 5 Mistakes In ECommerce From 12 CRO Experts
    5 Lessons And 5 Mistakes In ECommerce From 12 CRO ExpertsAt Photoslurp we are constantly thinking of new ways to increase conversion rates (who isn’t, right?). How to improve conversion rates for our clients, for our company, for our blog… We are always reading about the latest findings in the field and...
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    Comments

    CityVP Manjit
    01/12/2016 #3 CityVP Manjit
    #2 My big take away from Qualaroo is that they have thought their business through - they are not sharing a book as much as they have detailed their thinking - and that thinking is not reserved for the CRO world, it crosses over into other professions also, because it's basis is seeing value from the customer's eyes and knowing what value is.

    The value in writing that book is that it now free's up the Qualaroo people to think about what they have not thought about - and that means their minds are much more focused on what is working and listening to the value flowing into their business.

    For you the CRO part is more critical, for me it is valuing the applied process I see and my appreciation of the thinking that went into creating the fundamentals of their business. A competitor to Qualaroo cannot compete on learning the fundamentals, but what is being continously improved beyond that. When it comes to your five lessons, it is just another form of applied learning and I beginning to see that application informing your own professional insight.

    When your first buzzed, it was all about photopulse. Now you are exploring, testing the waters of your professional world and I see the convergence in that all the way back to Barcelona. That is a flow I enjoy because it is natural and it is real. I really dig it !
    Luisana Cartay
    30/11/2016 #2 Luisana Cartay
    #1 @CityVP Manjit thanks so much for your kind words! That book from Qualaroo looks very useful, thanks for sending it over. Cheers!
    CityVP Manjit
    30/11/2016 #1 CityVP Manjit
    This is the second buzz I have read from you. My conclusion, Photoslurp should feel very proud to have a Marketing Manager with your passion. I treat this as a different form of content marketing as one that is driven from your heart as a professional. There is so much content marketing which is from marketers who think sharing equates with engagement and so such efforts are wasted. The reason you have kept my interest is that I trust you.

    When it comes to Conversion Rate Optimization, Qualaroo has done a really good job with their online "book"
    https://qualaroo.com/beginners-guide-to-cro/

    I did not know of Photoslurp before the first buzz I read of yours and I did not know anything about CRO or even Qualaroo, all I can go by is my intuitive sense of trust, which includes the ingenuity in the naming of a business and how that business brands itself with purpose/meaning.

    If we look at trust barometer instruments like that of Edelman http://www.edelman.com/insights/intellectual-property/2016-edelman-trust-barometer/ you will soon see how relevant trust is in the 21st Century and more importantly where trust is broken. I am not a fan of average marketing or average PR or even average HR but I keep an eye open for those that have won my trust and so I look forward to your future buzzes.
  21. ProducerPreston Vander Ven
    How to Earn $$$ from Your Blog
    How to Earn $$$ from Your BlogArticle from Freedom A friend told me that he wanted to create a blog to launch his blogging career and earn income on a monthly basis. It is possible to make money from your blog and you may have read about many things to do that. But, it...
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  22. ProducerJesse Angeles

    Jesse Angeles

    29/11/2016
    Do we offer too much?
    Do we offer too much?Fastest turnaround times? We do that! Lowest prices? Yup that’s us! 24 hour support? How did you know? I list these due to the fact of what we hear in the market every single year. Sometimes we throw up on people (or have been thrown up on) about...
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    Comments

    Jesse Angeles
    01/12/2016 #3 Jesse Angeles
    #1 thanks David for your kind words. Love buzzing in the hives.
    Franci Eugenia Hoffman
    30/11/2016 #2 Franci Eugenia Hoffman
    Honesty and ethics make a good organization. If that's what they're made of, then good for them. If they go overboard in the name of greed, it eventually catches up.
    David B. Grinberg
    30/11/2016 #1 David B. Grinberg
    Nice buzz, Jesse, with good advice. I shared in three hives: "Business" and "Customer Service" and "Customer Experience." I'm also following you now. Keep buzzing onward and upward!
  23. George Touryliov
    The following five steps will lead to the creation of a cohesive cross-functional marketing plan.
    George Touryliov
    Five Steps to Integrating Your Blog, Social Media, and Email Marketing
    www.marketingprofs.com Marketing Strategy - How do you unify efforts with different team members, initiatives, and strategies for your blog, email, and social media marketing? You need a content strategy that accounts for each...
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  24. Producerrob allott

    rob allott

    29/11/2016
    Climate change
    Climate changeClimate change isn’t just about a few degrees variationHere it is the altering of environment faster than we can possibly predict the consequences. The debate ! whether changes are coming but how severe they’ll be.Global WarmingGlobal warming is the...
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  25. Javier beBee

    Javier beBee

    29/11/2016
    Javier beBee
    6 Ways to Optimise your Content for the Web Reader
    digitalmarketingmagazine.co.uk Imagine you pick up a book – it’s a single piece of content that you’re very likely to read from beginning...
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    Comments

    beBee in English
    30/11/2016 #1 Anonymous
    "6 Ways to Optimise your Content for the Web Reader" and article by @Javier beBee for Digital Marketing Magazinie.
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