- 20/12/2016Let’s dive in and explore these CM stats to get a firm grasp on what’s new within this realm.25 Content Marketing Stats to Guide Your 2017 Strategywww.business2community.com With 2016 coming to a close, now is the time to look ahead and start planning for the lap around the sun. And as the content marketing landscape continues to rapidly evolve, it makes sense to look...
- 19/12/201621 Brilliant Ways To Expand Your Content Marketing Outreach21 Brilliant Ways To Expand Your Content Outreachbit.ly Here are twenty-one must-see ways which will help you to expand your content marketing...
- Producer24/11/2016Create a Nifty Social Media Image for B2B Lead Generation with these TipsThe whole point of B2B lead generation is to acquire prospects efficiently. These people are essential as they constitute your future clientele. They are a source of revenue and are thus essential for the growth and maintenance of your company.And...
- Producer19/12/20165 Reasons Businesses shouldn't ignore Content MarketingContent marketing has transformed the way businesses interact with their customers. Online business presence allows the audience to get more informative data about your business products and services with interesting graphical content. At the same...
- Producer15/12/2016Content marketing, pit bulls, and fake news. Or “Who’s a good boy?”What’s the difference between content marketing and fake news? I stumbled across that question in one of my LinkedIn groups. To me, the answer was obvious: facts. Facts are the difference.The ensuing discussion, however, revealed something else....
Comments19/12/2016 #16 Joris Plaatstaal#15 I know. My comment was no attack, at least, it was not my intention.
I think I know what you meant.
I know I am a bit preoccupied with our society.... I wish I had anything to give. A brand for free.
Something worth while. To give.
I do appreciate your honesty in this. I love honesty, I do.18/12/2016 #14 Joris Plaatstaal#12 I don't know. I don't sell or buy. So I don't need to lie.
Customer satisfaction, sure that is important.
If I give (not sell) you something you do not need, I can hardly expect that you will be satisfied. Even though you can't be ever a customer, because I don't sell.
I could also sell a gun to a psychopath, that idiot would be quit satisfied if the gun works.
Customer satisfaction, sell a placebo.18/12/2016 #13 Pamela 🐝 WilliamsOh, first! That 'dog' looks just like our Mollie! slightly boxier head.
I don't see content marketing as fake news, but it is the responsibility of the consumer to understand 'spin'. No brand is going to say; "HEY, our product is mediocre at best in doing what its supposed to do".
I recently read a holistic magazine article on cold medications and surprise; what you see in the commercials and ads with the suddenly clear nose, waking up refreshed, and making it through a day of work without feeling either the side effects of the cold medicine or actually feeling sick is an extreme overstatement.
e.g. You will sleep the sleep of the dead because they knock you out, but the next morning you'll be dragging your drugged self out of bed, Those clear thoughts in the meeting are in your dreams because you're still drugged and at the end of day you'll then be dragging yourself home to dose yourself again, and the cycle repeats until your own body finally fights off the bug that bit you. :-)16/12/2016 #12 Alexa Steele#2 #9 Excellent points, Paul.
#7 False advertising probably is a better label, depending on the presentation. You're right, news is news. And content marketing ain't journalism. The two shouldn't be presented in a way that could be confusing.
#8 I admit to having oversimplified things. Content marketers do make choices about exactly which facts they present. When it comes to doggy kibble, for example, I might ignore that the canine in question will eat ANYthing you put in front of his nose. This gets hairy when the facts you ignore are potentially hazardous. It is up to the brand and their marketing team to, as @Paul "Pablo" Croubalian put it, "draw the line with integrity."
#11 Honest marketing leads to higher customer satisfaction. No one should be afraid of that. Besides, what does it say about your product if you feel the need to lie about it?16/12/2016 #11 Joris PlaatstaalRight on the spot. The problem is, maybe, we want to fit in. Base our opinions on the public 'rules'. We want to conform.
"She believes in marketing that is creative, but honest." That is the key word, "honest". It seems to very scary to be "honest". I am happy to see that you are not scared.16/12/2016 #10 Zacharias VoulgarisSpinning also involves changing the linguistic makeup of a piece of text for SEO purposes. Though I wouldn't be surprised if there are fake news articles serving the same objective.
Needless to say, this fake news business is a serious issue and distinguishing it fron other, benign marketing tactics, is not only useful but necessary.16/12/2016 #9 Paul "Pablo" CroubalianContent Marketing, at its best, is a tightrope walk. It's the love child of a rather kinky session between, Copywriting, Advertising, Creative Writing, Technical Writing, Storytelling, and Communications.
It must entertain, provide a value to the read, inform, and sell. (in that order) It's a long game.
A journalistic approach just doesn't cut it. Neither does a straight salesy approach16/12/2016 #8 Harvey LloydIf i could add another layer to the concept of either spin or content marketing. If i have ten facts engaged with my product, service or brand and three of them denote my content is wrong in intentions and then three more state that it is not really good for all and four that nail my content to be the best thing since apple pie........... What should my content look like? Spin is leaving the other salient facts out of the content and focusing on those facts that support your intentions.
I agree with your concept and the dog analogy. But content/spin is typically based on more than a single concept of facts. NPR once did a fascinating news spot on the process of delivering a 5 minute news presentation. The authors had twenty hours plus worth of content that had to be reduced to a 5 minute sound byte.
What criteria does the author use to slim that much information into 5 minutes? My personal thoughts are our bias will always enter the reduction process. The larger question, is this a natural flow or a purposeful act to create spin? News should naturally flow, with understood bias, from the facts, politicians on the other hand can always be seen in the light of spin, parsing/limiting facts to serve the polls.
Great thought provoking post.16/12/2016 #7 Lisa 🐝 GallagherI understand your concept and I would call it false advertising instead of fake news. They are similar but news is news and content marketing is selling a product. The whole idea surrounding fake news today is due in fact that stories were written with false intent and I guess it's buyer or reader beware, along with, do your homework in both cases. Great topic @Alexa Steele!16/12/2016 #6 David B. GrinbergAlexa, I view "content marketing" as closer to PR than to so-called "fake news" -- that is, unless or until one crosses the fine line of presenting facts and/or opinions based on facts, compared to strictly factually inaccurate information based on opinions. Or, put another way, if the content is fake but marketed as fact, than it's fake news. Does this make any sense? Just trying to simplify it a bit.16/12/2016 #4 Paul "Pablo" Croubalian#3 It's not where we draw the line but with what.
We draw it with integrity.
I've been very active in content marketing before it even had a name. I resent the implication that "putting something in its best light" somehow means "fibbing a little." It does not. If I meant fibbing, I would have said fibbing.16/12/2016 #3 Max🐝 J. Carter#2 I get where you are coming from @Paul "Pablo" Croubalian my question would be where do we draw the line?
Is it OK to fib a little or should we be completely honest in the interest of building trust?
I think of the old line "the road to hell is paved with good intentions."15/12/2016 #2 Paul "Pablo" Croubalian#1 I beg to differ, Max. Although Content marketing CAN be fake news, it isn't a question of backing it up.
It's a question of intent.
The burglar and the locksmith use the same tools. That doesn't make them the same thing.
Fake news is a lie.
Content Marketing (any form of advertising really) is about putting something in the best possible light.
It may bend the truth, but it should never break it.
Is it a lie to comb one's hair? (Not my issue) Or, brush one's teeth?
Is it more "honest" to be disheveled and stinky?
Marketing and Advertising is the Hair and Make-Up of The Business World.
It ain't journalism, and shouldn't try to be.
- 15/12/2016Have a look and let these examples inspire you. Who knows -- with all of those resources and a new year around the corner, they might help you create of the best infographics of 2017.10 of the Best Infographic Examples of 2016blog.hubspot.com Learn about some of the best infographics of the year, and what makes them so...
- Producer11/11/20164 Tips To Boost Your Content Marketing with VideoTurning video content into a tool for your marketing strategy by integrating it into email, social media and other digital marketing channels can pay off big for your business. Not only are more people engaging with video, but these...
Comments15/12/2016 #2 Michele WilliamsGreat tips Greg. I am just starting to think about a video series on negotiation. @Daniel Martos, a new beBee Ambassador, has a great video about beBee in his recruiting series: https://www.youtube.com/watch?v=jXN9tGCNXsU . I would highly recommend taking a look at his visuals even if you do not speak Spanish.
- Producer15/12/2016Why B2B Companies Should Prioritize Case StudiesA recent report has cited case studies as the most effective content format. Findings from the Content Marketing Benchmarking Report published in B2BMarketing.net reveal that 66 percent of B2B marketersfrom a sample of 122 say producing case studies...
- 14/12/2016I recently came across this question in one of my LinkedIn groups and thought I'd address it. What do you think? Is content marketing the same as fake news?What's the difference between content marketing and fake news?www.thewebsitewordsmith.com Applying a subjective narrative to objective facts alters how readers perceive a story. It does not, however, make the story "fake...
- 14/12/2016IT buying teams are becoming more complex. Valuable content spurs valuable action. 93% of IT decision-makers take action within 3 months of finding valuable enterprise-IT content. Download the free study and get insight on how to create the right content for the right IT audience:Download Customer-Centric Content Marketing Studyidg.me Download the Customer-Centric Content Marketing Study and get the insight you need to create valuable enterprise-IT...
- 13/12/2016If you are considering investing in a marketing video in 2017, read these useful tips for creating a video that can help you drive more sales.Seven Tips for Creating Effective Explainer Videoswww.marketingprofs.com Content - If you're considering investing in marketing video in 2017, you'll want to read these useful tips for creating an explainer video that can help you drive more...
- 13/12/2016Digital Publishing & Content Trends
in 2017 http://bit.ly/2gUN7oo
- 12/12/2016An infographic from Marketo shows you top-secret tricks for creating content for your target accounts -How to Create Content for Your ABM Strategy [Infographic]www.marketingprofs.com Marketing Strategy - Your mission, should you choose to accept it: Create scalable, personal, and relevant content to support your account-based marketing (ABM) strategy. Learn the top-secret tricks...
- 12/12/2016By Inc Columnist & beBee Ambassador @John White, MBA !Here's Why Your Sales Reps Are Losing Dealswww.inc.com If your sales team is struggling, chances are they are making one or more of these...
- Producer12/12/2016Everything You Need To Know About Link Bait‘Link Bait’ as the name says it all, it's a kind of trap, a game to catch someone or to attract towards your content. I think now you might have got it that why am I taking this term here in SEO. So, to be very clear a link bait is nothing...
- Producer12/12/2016Adblocker User Deep Dive – High Value Users That Cannot Be IgnoredMIDiA Research has published our latest adblocking report: ‘Adblocker User Deep Dive – High Value Users That Cannot Be Ignored. In it we combine data on adblocker user demographics, their media behaviour as well as their digital media spending...
Comments12/12/2016 #2 Karol Severin#1 Hi Aurorasa, I posted this to inform readers, that this report is now available and to give them a sense of what it contains. There is some 'preview' data in the graphic, with the rest of the findings available to MIDiA clients or those who purchase this report individually. If you'd like full access to the report, please follow the link in the post. Thanks, Karol
- 12/12/2016Use Data Cleansing Services to Eliminate Errors & Improve Organizational Data QualityUse Data Cleansing Services to Eliminate Errors & Improve Organizational Data Qualitybit.ly Organizations, associations, companies and business visionaries are confronting the brunt of simultaneous progression and...
- Producer10/12/2016It's not your website...it's youThere are many different types of verticals in the business world that have great products and services to boot. They work hard on developing their value proposition. They work hard to perfect their product. They work hard to make sure that their...
Comments10/12/2016 #2 Preston Vander VenGreat Article. This is similar to my how my site it. I get a lot of traffic on my site, yet I build more relationship when I share my content with others. It sparks conversations and I also notice more shares, likes, and comments than of my original site. I am upset? Of course not. It is not my site, it's me. The community doesn't want to leave their comfort to go to me, so I bring the value also to them. When he show that he care about others in our community, we build trust. Share, comment, and like others content, and they in turn do they same for you. For each one blog I post of my own, I like to promote at least ten others after. I always notice my traffic increase.
- 09/12/20163 effective steps that will help build your brand and improve brand awareness.How To Build Your Brand – 3 Ways to Improve Brand Awarenesswww.linkedin.com
- 09/12/2016There are many things that can differentiate you from your competition, but there is 1 thing that really makes a difference. Check out my post and find out what that is...What Is The Key Differentiator In Your Businesswww.linkedin.com
- 08/12/2016One of my older posts, but still relevant.Why your website needs a proofreader | The Website Wordsmithwww.thewebsitewordsmith.com Word choice, sentence structure, even punctuation can affect your content. Before you hit "send" ask a proofreader to review your marketing...
- 08/12/2016State of Content Marketing 2017: The 3 Traits That Will Make Brands Truly Successfulcontently.com The zombiefication of content marketing has already started, but brands can still succeed if they learn from Thomas Edison, Justin Bieber, and Kevin...
Comments08/12/2016 #3 Miguel López de la OlivaThe thing is what you consider for content. There are some brands such as Red Bull that do not write articles, but help Felix Baumgartner to jump to the Earth from 30 kilometers above, with the hole world expecting to watch it. Content is not necessarily articles, for me is creating something that is relevant for its users.
I have a project that is related to brand content for connecting brands with its consummers and fans, but is quite hard to develop it... One day I would want to try and see if it would be possible...08/12/2016 #2 Miguel López de la OlivaI agree but not at all... I think that the problem appears when brands create content to do something different, but with no sense. The key is to create relevant content for users and consumers, something that is not easy, but if its done propperly is the best to connect with your clients
Comments19/12/2016 #10 Hassan Aman aka Buzzilla#9 Please feel free to ask, Davesh. We all learn this way :). Again, a very good question. And again, that can happen and happens all the time. That is main reason why I specifically mentioned that ''don't just educate yourself, but educate the team too.'' Always, always have a plan B, always mentor and lead, this goes for all organizations out there but unfortunately many do not realize the importance. People leave organizations all the time, brain drain is inevitable, preparing someone in the mean while always helps.19/12/2016 #9 Devesh Bhatt#8 suppose Bruce Lee was a well aligned perfect brand embodiment of your Company,
But circumstances made him unavailabe after the first few years of branding, how would you seek a replacement?? Would you have to compromise or rewrite the identity?
I dont want to take up too much of your time, just this last question.19/12/2016 #8 Hassan Aman aka Buzzilla#7 It is all about making the system as iterative as possible and that will require the mission to be examined, and updated if need be. As an aspiring professional yourself, you know the significance of how the markets as well as consumer behaviors are ever-changing. Adapting to it makes it pretty much mandatory to adapt with the change if a firm wishes to grow rather than mere survival. Yes, getting pulled in multiple directions happens a lot these days due to the reason I mentioned above.In a strict situation where the mission, vision are not updated, the best bid would be to educate yourself and the team about the mission as much as humanly possible and go full throttle on personal branding. But, know what the consumers want and need, because what we may think what they want is often different than what they actually want :)19/12/2016 #7 Devesh Bhatt#6 i simply ask because companies sometimes get an internal resource to develop the Corporate Identity and then hire a Brand expert to work on it.for Marketing.
In my limited experience as an internal resource i find branding quite fascinating, Uniformity and simplicity were understandable, identification and retention was understandable,
I wanted to scale a brand just like the organisation, but the competitive landscape changed and it got pulled in multiple directions.
If i were to sustain a brand because the vision/mission etc are not rewritten, how to filter out the Inorganic( i liked your term, organic growth like a tree is sustainable)?19/12/2016 #6 Hassan Aman aka Buzzilla#5 I would rather use terms such as organic entities for organizations, especially in today's world because we make the mission, we make the vision and we constitute the organization. The critical elements start with the basic understanding of the mission by the people making the organization while practicing it with core of employee advocacy. That's just my opinion from what I have experienced successfully.19/12/2016 #5 Devesh Bhatt#4 organisations are artificial persons, an embodiment of vision and mission...then the artificial person is further personified by the human representative, for a product or the organisation itself.
What would be the critical elements that would make such human representation easy for branding experts?19/12/2016 #4 Hassan Aman aka Buzzilla#3 My understanding (from personal experience) is that your brand can't survive without a personal brand these days. Personal brands are pivotal, for the business, for success, for survival. It is about the human connection, the addition of emotion, the feel, that's how we define a brand these days. What's the best way to do it, supplement it with a strong, personal brand.