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Corporate Communications - beBee

Corporate Communications

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Share and dicuss your methods, tactics, latest practices, KPIs, global digital strategies, and more. Meet other corporate communication professionals and find opportunities.
  1. ProducerLiz Sawyer

    Liz Sawyer

    Sales V. BizDev
    Sales V. BizDevWe’ve all been there – the dreaded phone calls from sales professionals at [insert industry here].It doesn’t matter who they are or where they’re calling from; they’re all the same, right?Well…no. And I want to tell you why not.Building...
  2. ProducerDave Crane

    Dave Crane

    Why Do You Get Up So Early, Mr Motivational Speaker?
    Why Do You Get Up So Early, Mr Motivational Speaker?Good morning world. I am already out there…Almost every day someone asks me this question.5am EVERY morning?Yes.What about weekend’s?Yes. But I may sneak a nap mid morning to compensate.But what do you do so early?I greet the day. I write. I think....


    Lisa 🐝 Gallagher
    08/09/2017 #11 Lisa 🐝 Gallagher
    #10 And I'd love to be up to watch the sun rise, hear the birds chirp and go for a brisk walk. Jog, I was never a jogger but good for you Lyon! What's pathetic is that I do hear the birds chirp or see the sun begin to rise just as I'm nodding off on occasion.
    Lyon Brave
    07/09/2017 #10 Lyon Brave
    @Lisa 🐝 Gallagher Lol. I am a night owl too. Your comment is just like morning person F that. I am a night owl too, but i really need to nip it because I want to start jogging before work.
    Lyon Brave
    07/09/2017 #9 Lyon Brave
    You will have lived 840 months by your 70th birthday.

    I will have enjoyed 910 months.
    Robert Cormack
    30/08/2017 #8 Robert Cormack
    Interesting stuff, @Dave Crane. I get up early as well. Most of my work is done between 4:30 am and 9:30 am. To me, those are the most productive hours in one's life. If companies operated this way (allowing naps in the afternoon, of course). a great deal more work would get done. Obviously this is problematic when you have kids, etc. It's still amazing how fertile those five hours are.
    Numo Quest
    30/08/2017 #7 Numo Quest
    Great share, recognize much of it though not deeming myself a motivational speaker. :O) Thanks
    Debasish Majumder
    30/08/2017 #6 Debasish Majumder
    nice share @Dave Crane! enjoyed read and shared. thank you for the share.
    Lisa 🐝 Gallagher
    30/08/2017 #5 Lisa 🐝 Gallagher
    #4 Night Owls rock! ;-)
    David B. Grinberg
    30/08/2017 #4 David B. Grinberg
    #1 Thanks for the tag @Lisa 🐝 Gallagher. I've shared this buzz on three hives: #Leadership" and "Lifestyles" and "beBee in English."
    So much for night owls like us!
    Susan 🐝 Botello
    29/08/2017 #3 Susan 🐝 Botello
    #1 @Lisa 🐝 Gallagher Thanks for the tag!
    Dave Crane
    29/08/2017 #2 Dave Crane
    Thank you Lisa. That's very kind. Life's too short to hang around wishing for better. I believe you have to go out and get it for yourself instead.
    Lisa 🐝 Gallagher
    29/08/2017 #1 Lisa 🐝 Gallagher
    Wow @Dave Crane, you are highly motivated and I love the way you presented yourself. You don't take one second for granted, kudos to you! Welcome to beBee :)
    cc: @David B. Grinberg @Javier 🐝 beBee @John White, MBA @Susan 🐝 Botello @stephan metral 🐝 Innovative Brand Ambassador
  3. Producerstephan metral 🐝 Innovative Brand Ambassador
    Breaking News - beBee ranked up from 352nd to 292nd worldwide Start-up ! Q3 - 2017
    Breaking News - beBee ranked up from 352nd to 292nd worldwide Start-up ! Q3 - 2017Q3 - 2017 beBee takes on 60 start-ups worldwidePress releases? Communication strategy from NYC HQ?  Where does the recent growth come from? Who are these early adopters running to register on the Beebe's personal branding platform?Many questions...


    Lyon Brave
    18/09/2017 #104 Lyon Brave
    It's my favorite platform thus far. Well, i really like Instagram.
    Yogesh Sukal
    13/09/2017 #103 Yogesh Sukal
    @stephan metral 🐝 Innovative Brand Ambassador That's amazing news. Just bee awesome :).
    Puneet Srivastava
    04/09/2017 #102 Puneet Srivastava
    Thank you @stephan metral 🐝 Innovative Brand Ambassador for tagging. Good wishes to the entire team beBee. Guys, keep growing. :)
    Jason Baudendistel
    31/08/2017 #101 Jason Baudendistel
    It's exciting to see BeBee's growth I was a very early Myspace user but didn't actually get the hype with Facebook in hindsight maybe there was a reason :)
    Jason Baudendistel
    31/08/2017 #100 Jason Baudendistel
    #70 Impressive John, that much tweeting would give me carpal tunnell lol
    Lance  🐝 Scoular
    29/08/2017 #99 Lance 🐝 Scoular
    #98 Done.
    I will set my ⏰😊
    Lance  🐝 Scoular
    29/08/2017 #97 Lance 🐝 Scoular
    #96 That's what I was indicating.

    Your Thursday times are my Friday times in Sydney. (14 hours difference)

    Let me know what Quebec time Thursday suits you.
    stephan metral 🐝 Innovative Brand Ambassador
    29/08/2017 #96 stephan metral 🐝 Innovative Brand Ambassador
    #95 Thursday works best.
    Lance  🐝 Scoular
    28/08/2017 #95 Lance 🐝 Scoular
    #94 Best time:
    Thursday Quebec Time
    Friday Sydney Time
    stephan metral 🐝 Innovative Brand Ambassador
    28/08/2017 #94 stephan metral 🐝 Innovative Brand Ambassador
    Hey @Lance 🐝 Scoular how about thursday, what is the best schedule for a videoconference?
    stephan metral 🐝 Innovative Brand Ambassador
    28/08/2017 #93 stephan metral 🐝 Innovative Brand Ambassador
    #90 gracias por la mapa de empatia!
    stephan metral 🐝 Innovative Brand Ambassador
    28/08/2017 #92 stephan metral 🐝 Innovative Brand Ambassador
    #90 lol we are all beBee! Let's see who and how many will help! Jajaja...
    stephan metral 🐝 Innovative Brand Ambassador
    28/08/2017 #91 stephan metral 🐝 Innovative Brand Ambassador
    @David B. Grinberg and @Lance 🐝 Scoular my wisest buddies, I am sure you know what I mean talking about. Analytics team! Can you do an history background check on communication strategy on Strava a produce an article related to the one. Anchors points are in the scores dashboards of both Strava and beBee. (BTW, it is a test for showcase for you for the next board, program and policies chapter...keep your eyes on the prize)
    stephan metral 🐝 Innovative Brand Ambassador
    28/08/2017 #89 stephan metral 🐝 Innovative Brand Ambassador
    One of my call to action was at least brand ambassadors participation to the competition analysis process. I feel overwhelmed for the article performance and all the warm congratulations. Read again the content, my call to action is pointed at the collective Business Intelligence we can gather for @Javier 🐝 beBee @Juan Imaz and @Federico 🐝 Álvarez San Martín. As BAs for beBee we have a role of think tank too. Use your power of suggestions, not to get personally what you want but collectively what we could take benefit of beBee's innovation process.
    Jim Murray
    27/08/2017 #85 Jim Murray
    Movin' up the food chain.
  4. ProducerDrew Neisser

    Drew Neisser

    How to Rebrand Your Company in 3 Not So Easy Steps
    How to Rebrand Your Company in 3 Not So Easy StepsGina McDuffie is what we call a builder. She always has been. On the eve of law school, she was challenged by her father to give three good reasons she should attend—and she couldn’t name one. So McDuffie packed her bags and $500 life savings for...


    David B. Grinberg
    02/08/2017 #6 David B. Grinberg
    Good advice here, Drew. I'm sharing this in three hives and listening to your podcast for the full interview. Keep buzzing!
    @Matt 🐝 Sweetwood
    stephan metral 🐝 Innovative Brand Ambassador
    01/08/2017 #5 stephan metral 🐝 Innovative Brand Ambassador
    Previous comment was intended for @Matt 🐝 Sweetwood and @Drew Neisser. I am trying to figure out how to support your great initiative. Tell me when we get a chance to conference together.
    stephan metral 🐝 Innovative Brand Ambassador
    01/08/2017 #4 stephan metral 🐝 Innovative Brand Ambassador
    I was thinking of a 3 legged conference on Zoom with you and Drew to promote both Drew's podcasts and maybe the upcoming podcast feature if it is schedule for september's release. MybeBeeTV would be happy to webcast it, I have the team to post-prod the eventual recording. (Traffic building and users conversion purpose).
    Matt 🐝 Sweetwood
    01/08/2017 #2 Matt 🐝 Sweetwood
    Embracing the unknown is the hardest part and the one that has to happen to be successful. Buzz On!
    Connie Limon
    29/07/2017 #1 Connie Limon
    thank you for such an informative article. I shared this with my followers on Twitter and Linkedin. Excellent Article!
  5. Federico 🐝 Álvarez San Martín
    Evolution of a Logo Federico 🐝 Álvarez San Martín


    CityVP 🐝 Manjit
    30/06/2017 #6 CityVP 🐝 Manjit
    #4 What causes changes in logo design is the arms race for attention. When billions of dollars are involved and an organization has a brand promise that matches the valuation, then branding is essential. The problem is that we have people who advocate the arms race for attention for EVERYONE. Thus instead of celebrating great brands we are creating an arms race that is brand dilution. We collectively do not have the imagination to envisage an alternative to a branded and mediated society - so we proceed with what seems the ONLY WAY. I celebrate great brands but I deplore the arms race for attention. It is reducing people into cosmetic packages and groups into manageable containers. In order to do justice to great brands we need to rethink Branding and the part we need to rethink is the absurdity of all trying to get attention - that is not great brand it is a branded existence.
    Pedro 🐝 Casanova
    30/06/2017 #5 Pedro 🐝 Casanova
    It is to me amazing see how some logos evolve from the name of the " brand " to a single letter or a logo....and others evolutionate from a logo to the name.. Interesting how McDonalds and Mercedes got what we call a Brand. Just a logo identifies the name....nothing else is needed...
    Vincent Andrew
    30/06/2017 #4 Vincent Andrew
    I wonder what may have caused the change in the logo design.
    David B. Grinberg
    30/06/2017 #3 David B. Grinberg
    ...and corporate branding. Nice share @Federico 🐝 Álvarez San Martín via @CityVP 🐝 Manjit.
    CityVP 🐝 Manjit
    30/06/2017 #2 CityVP 🐝 Manjit
    Interesting evolution of each logo design from one century to the next.
    Irene 🐝 Rodriguez Escolar
    30/06/2017 #1 Irene 🐝 Rodriguez Escolar
    Me molan chupa chups, lego y barbie 😃
  6. ProducerJim Murray

    Jim Murray

    Self-Promotion On Social Media...There Will Always Be Some Folks Who Just Don't Get It.
    Self-Promotion On Social Media...There Will Always Be Some Folks Who Just Don't Get It.Last week I posted an article here that basically announced a new partnership that my friend Charlene Norman and I have developed.It included a little about how we got together and decided that there was a business there, how we has a lot of local...


    Milos Djukic
    15/06/2017 #49 Anonymous
    Practice has shown that it is almost always better if we are fully transparent during self-expression. What's wrong with being vain? It is not far away from ignorance. Successful people are not always friendly, patient and calm, but great social people are. It is wise to publish only when you have to say something honest, thoughtful and helpful to others.

    Someone's audacity and the insatiable desire for power or the need to be always right about everything indicates the infinite loneliness. Sometimes it is wise to read, watch and learn. More than enough from me, or even from you. I could be right. It happens. Rarely.
    Peter Altschuler
    15/06/2017 #46 Peter Altschuler
    #44 @Rob Bacal, as Shawnee Smith's character on the old sitcom "Becker" used to say, "O.K., so here's the thing...." If someone wants feedback on a work in progress, I'm happy to chime in... if I have something to say, of course. If the request for opinion involves posting the pages of a layout for a website, that's fine.

    Some could argue that there's no real difference between blatant promotion and presenting a developing project. I'd assert that the differences may be subtle, but those subtleties count. From a somewhat theatrical perspective, it's the distinction between posting a video and saying, "Here's the monologue I'm doing for 'Richard III' at The Bristol Old Vic (which runs from June 23 until August 13), though my delivery may change" or, alternatively, "I'll be doing this monologue in 'Richard III' next month and, since we're still in rehearsals, I'd be grateful for any suggestions or critiques."

    Those who think I'm deformed enough as it is may ignore both. My hunch is that there'll be more engagement on the second approach and more opportunity to attract attendees (or requests to know whether the show will be traveling to someplace near them). I could be wrong. It happens. Rarely.

    So here's the thing. Being obvious isn't always obvious.
    Peter Altschuler
    15/06/2017 #45 Peter Altschuler
    #43 Yes, @Phil Friedman, I'm good (not a value judgment, just a re-use of your own terminology).
    Phil Friedman
    14/06/2017 #43 Phil Friedman
    #41 Well said, Peter, as I expected it would be. You are welcome to criticize my work and lame-brained ideas anytime. For I genuinely believe that "Conversation Is Not Just Politely Waiting for Your Turn to Speak"

    https://www.bebee.com/producer/@friedman-phil/conversation-isn-t-just-politely-waiting-your-turn-to-speak View more
    #41 Well said, Peter, as I expected it would be. You are welcome to criticize my work and lame-brained ideas anytime. For I genuinely believe that "Conversation Is Not Just Politely Waiting for Your Turn to Speak"


    As to self-promotion, all of social media is self-promotion. And I actually prefer such promotion in its overt (neat) form, rather than hypocritically disguised under labels like "sharing" and "giving" of content.

    Finally, re the "agenda" to which I referred, I am restrained by a prior commitment to not engaging certain persons on beBee.

    So suffice it to say, when some comments in the form of "it's a shame that all you schlumps choose to attack some of us really good and successful writers like Peter Altschuler AND ME (the comment author) because we don't like self-promotion -- such smells disingenuous to me. Especially when that same commenter rarely makes a comment without mentioning his own books and how successful they've been. (Never explaining why if so many millions of copies have been sold, he's not off in Pago Pago or somewhere equally exotic lining off the proceeds instead of putzing around on social media.)

    Well, I m'm good if you're good. Cheers! Close
    Jim Murray
    14/06/2017 #42 Jim Murray
    Charlene and I would like to thank everybody for their comments pro and con.

    I don't like to think I am attacking anyone when I am defending myself against someone's opinion about what I do on any social media site, But the reality is I was quite clear in explaining my motivation and to reiterate what a few people have said, the beauty of having a scroll wheel on your mouse is that you can scroll on by that which doesn't interest you.
    I do it all the time, as we all do. The issue that was raised was, IMHO, a non issue, but by the fact that it was raised I felt compelled to defend my actions. I have nothing against Peter Altschuler. I barely know him. And I'm sorry that he found my post to be 'blatant' self-promotion and he's entitled to that opinion for sure. But once you start commenting along those lines, you need to be prepared for some blowback. Having said all that, I will continue to keep people informed of this new business venture regardless of how blatantly self promotional it may be perceived by some. Because, for the most part, my blogging activities here have been mostly about sharing insights, and this is no more than another opportunity to do just that.
    Peter Altschuler
    14/06/2017 #41 Peter Altschuler
    Gentlemen (and women), I am grateful for your comments. Yet, as @Phil Friedman said, I am "a big boy who can take care of himself verbally" and I am "certainly not a shrinking violet when it comes to dishing out biting criticism."

    What I will disagree with is any suggestion that my criticism is aimed at people, rather than at their ideas. That would be like defaming a family member who voted for the "wrong" candidate. A response like that would generate a lifetime of hurt.

    The reaction to my comments about the original post, which I saw as "shameless self-promotion," was not made in the spirit of debate. It was an attack. I won't do that (though, obviously, my response and that of others were perceived as attacks). I also won't sink to profanity. English is too rich in imagery and implication to settle for the easy, lazy road paved with four-letter words. We're writers. We can do so much better.

    The follow-up post was, as far as I could tell, aimed directly at contrarians, including me. Yet it was written and published, also as far as I could tell, in the heat of the moment (based on the number of spelling and grammatical errors). I won't do that either. If I know that I'm leaning toward homicide, I will write and re-write, put the copy aside for awhile, then come back to it... before I click "Publish." It's a necessary buffer to protect against being a jerk. Or a bigger one than usual.

    So, yes, Phil, "let's not cry tears" for me, but be less oblique in explaining "those tears are actually camouflage for an entirely different agenda." Inquiring minds want to know (with apologies to The National Enquirer) what you mean.
    Jared 🐝 Wiese
    13/06/2017 #40 Jared 🐝 Wiese
    Keep on, @Jim Murray!
    Javier 🐝 beBee
    13/06/2017 #39 Javier 🐝 beBee
    Copying to @Jerry Fletcher. Once again :-)

    To those who have a problem with Jim's post:

    1. it was your choice to read it.
    2. It is on beBee and there are a host of posts by Jim that would let you get to know him outside the business he is announcing.
    3. This is the one social media site that is both business and personal so you can get to know the whole person.

    Reasons to be on beBee

    Any reason is valid for anyone :-)
    Jerry Fletcher
    13/06/2017 #38 Jerry Fletcher
    To those who have a problem with Jim's post: 1. it was your choice to read it. 2. It is on beBee and there are a host of posts by Jim that would let you get to know him outside the business he is announcing. 3. This is the one social media site that is both business and personal so you can get to know the whole person.
    Praveen Raj Gullepalli
    13/06/2017 #37 Praveen Raj Gullepalli
    Best of luck to Jim & Charlene once again!
    Praveen Raj Gullepalli
    13/06/2017 #36 Praveen Raj Gullepalli
    #35 Nothing to be overtly apprehensive dear Paul. I have had a few connections PMng me about stuff that really sounded shady. I did not even bother to respond. A lot to explore on this platform if you have time...and some cool connections to make globally. Bee Cool ;)
    Paul Conley
    13/06/2017 #35 Paul Conley
    I for one have experienced to be
    scammed through this channel of beBee . As a New comer to this platform it makes me more cautious who connects with me. Not happy about the whole situation.
    Milos Djukic
    13/06/2017 #33 Anonymous
    #32 Yes, I know Phil. Thanks.
    According to urbandictionary.com, top definition for "fractalicious" is "Something that is infinitely tasty." I am not sure that fractals are always tasty, maybe only burgers, but they are self-similar and infinitely complex. Complexity can be exhausting, but it is the true nature of things. The fear of complexity - the complexity of fear.

    A must read for all that tend to be "fractalicious":
    "Don’t be afraid, embrace complexity!" by Hamid Bouchikhi on knowledge.essec.edu
    "It becomes clear that leading with complexity is not an intellectual option but a pragmatic and ethical imperative. It is an ethical imperative because decisions taken by leaders affect the lives of other human beings, even entire communities. Taking complexity into account is a pragmatic imperative since it improves the effectiveness of decisions. For these reason, I hope that complexity will find its place in the education of political and business leaders." by Hamid Bouchikhi from "Don’t be afraid, embrace complexity!" (see the hyperlink above)
    Phil Friedman
    13/06/2017 #32 Phil Friedman
    #29 Neither am I, Milos. In a paraphrase of Groucho Marx, would not want to be connected with any "LI Influencer" who would consider being connected with me. BTW, can sayings be "fractalicious"?
    Milos Djukic
    13/06/2017 #31 Anonymous
    #28 "The Damned Don't Cry"
    In Memoriam: Steven John Harrington (28 May 1959 – 12 February 2015), better known by his stage name Steve Strange
    Milos Djukic
    13/06/2017 #29 Anonymous
    #28 Phil, I never cry. Fractals don't cry. I say what I think that's all. I am also not connected with James Altucher on LinkedIn.
    Phil Friedman
    13/06/2017 #28 Phil Friedman
    #27 Milos, you are correct. @Peter Altschuler is among the better writers I've run across on social media -- better, in my view, than his almost-namesake James Altucher of LinkedIn "Influencer" notoriety, who has more than 3/4 million follower. And I for one welcome Peter's contributions here.

    However, Peter appears to be a big boy who can take care of himself verbally and is certainly not a shrinking violet when it comes to dishing out biting criticism. So, with all due respect, let's not cry tears for him -- especially not when those tears are actually camouflage for an entirely different agenda. IMO.
    Milos Djukic
    13/06/2017 #27 Anonymous
    #26 @Rob Bacal, I agree with you Peter Altschuler is a very good writer and i read him with much pleasure. I am not connected with him here on beBee. And yes, I always learn a lot from those with whom I disagree, including you sometimes :) As I used to say, I think that criticism is useful for everyone, but social media criticism modeling, that will have fruitful effects (stretch and grow), is the special kind of art.

    I know nothing, as usual, but I am hard learner.
    Milos Djukic
    13/06/2017 #25 Anonymous
    For example, I do not understand someone's tendency to piss someone off sometimes with written words. Nevertheless, this practice does not represent a reason for a decline of respect related to someone's activities in social media and particularly his writing. I highly appreciate someone's authenticity, even in the case when I completely disagree with his attitudes.
    Milos Djukic
    13/06/2017 #24 Anonymous
    @Jim Murray, Separate opinion on social media do not represent the humiliation of someone's ideas, since social media is a key outlet for people to vent personal opinions and also very often disagreements. Thus, the principle remain the same: unquestionably the good intentions, despite the critical observations, remarks and recommendations.
  7. ProducerMeera 🐝 Nair

    Meera 🐝 Nair

    When Should You Bring Out a B2B Press Release?
    When Should You Bring Out a B2B Press Release?B2B marketing is described as the marketing of products to other businesses or organizations for use in the production of goods, or resale to other customers. Most of them believe that in the world dominated by technology, the press release...


    Meera 🐝 Nair
    18/05/2017 #2 Meera 🐝 Nair
    #1 Thanks @Emily 🐝 Datson :)
  8. ProducerJerry Fletcher

    Jerry Fletcher

    Does Graffiti in Your Logo Build Brand?
    Does Graffiti in Your Logo Build Brand?A couple of creative types in California decided that combining symbols of causes with the Pepsi Logo and putting the result on cans was a good idea. (see video). Pepsi Can logo designs This reminds me of a marketing class for...


    Jerry Fletcher
    20/04/2017 #4 Jerry Fletcher
    #2 Thanks David. Sometimes the foibles of what was once a noble profession are unbelievable.
    Jerry Fletcher
    20/04/2017 #3 Jerry Fletcher
    #1 I'm with you Paul. Somehow the pretensions of youth got budgeted!
    David B. Grinberg
    20/04/2017 #2 David B. Grinberg
    Nice buzz, Jerry, and kudos on being selected as a brand ambassador!
    Paul Walters
    20/04/2017 #1 Paul Walters
    @Jerry Fletcher If the makers of a branded sugar water in a can think they are 'changing the world' methinks they , their marketing dept and ad agency are deluded ( although in this case I believe it was an in house effort. Pure BS with a big budget!!
  9. ProducerJim Murray

    Jim Murray

    A Bunch of Stuff I Know About Small Business Communications
    A Bunch of Stuff I Know About Small Business CommunicationsBackground: This is the content of a presentation I am making tonight for one of my favourite networking groups in St Catharines. I like this group a lot because A) it's growing, B) it's full of interesting people and C) I can ride my bike to the...


    Jerry Fletcher
    13/04/2017 #2 Jerry Fletcher
    Jim, Excellent! Let us know how your talk was received. In my experience there will only be a few of those in attendance that get it. Those that do make the best clients...and the most satisfying.
    Milos Djukic
    12/04/2017 #1 Anonymous
    Thank you @Jim Murray. A nice one!
  10. Mandeep Kochhar

    Mandeep Kochhar

    Our Soft Skills training is basically non-technical, but it is very helpful in helping the job seekers to function competently in a specific work environment.
    Mandeep Kochhar
    Soft Skills Training | Improve Communication Skills
    www.adroitnaukri.com Having problem in getting job because of communication skills? Don’t worry our experts assist you & gives best soft skills training to improve your...
  11. Anne 🐝 Thornley-Brown, MBA
    6 Ways to Use Videos for Event Marketing by Anne Thornley-Brown @executiveoasis

    Videos are powerful tools with far more impact than the printed word or images. It has become easier to produce high quality videos even on a shoestring budget. Yet, videos continue to be under-utilized by event industry professionals.

    How can event planners can use videos more effectively for event marketing?

    Can you think of any examples of the effective use of event marketing videos?
    Anne 🐝 Thornley-Brown, MBA
    6 Ways to Use Videos for Event Marketing - EventMobi
    www.eventmobi.com Videos are powerful tools with far more impact than the printed word or images. It has become easier to produce high quality videos even on a shoestring budget. Yet, videos continue to be under-utilized by event industry professionals.   To … Read...
  12. ProducerAnne 🐝 Thornley-Brown, MBA
    What corporate and personal branding lessons can we learn from Usain Bolt?
    What corporate and personal branding lessons can we learn from Usain Bolt?"To run rapidly you have to be happy."                  gabriel seisdedos (Flickr) Usain St Leo Bolt, known as Usain Bolt, has done an incredible job of building his brand. He has not only appeared in athletic magazines like Sports Illustrated...


    Anne 🐝 Thornley-Brown, MBA
    23/03/2017 #12 Anne 🐝 Thornley-Brown, MBA
    Sound like a plan. Cricket is popular in Jamaica too because of the same British roots to which you refer. I didn't grow up there though so I don't get cricket. One of my cousins was the head of the cricket association before he passed away too years ago and his son played on one of the teams. I don't know much more about it.

    As for the running, I leave the marathons to my sister. I love horse riding, though my doctor says it is the horse getting the exercise, not me, I do not agree.
    Chris 🐝 Guest Cert.Prof.Acc.SA
    23/03/2017 #11 Chris 🐝 Guest Cert.Prof.Acc.SA
    @Anne 🐝 Thornley-Brown, MBA you made me smile. My 15 year old is a budding triathlete and dedicates himself to 6 training events a week. After transporting him to his various events at unearthly hours I gave in and got back into a fitness regime myself over the past 3 years - if you can't beat em join em etc. Now in my early 50s I'm back running and doing team triathlons feeling 40 again.Of course us South Africans are raised on rugby and cricket from our British roots...I grew up on these but was very average at both..maybe the genes skip a generation here and there! (PS My generation of 70s SA teens were/are huge Bob Marley and Peter Tosh fans...we swapped the LPs at school)

    So you have given this very ocassional blogger some material to consider for future buzzes:
    1.Do our kids keep us young?
    2.Is there a connection between personal branding and team branding (sports/ corporate) and how do the 2 interrelate? I want to research the success of the All Black rugby team for this one since they have tge highest win rate of any team in any sport over their full history
    Anne 🐝 Thornley-Brown, MBA
    23/03/2017 #10 Anne 🐝 Thornley-Brown, MBA
    @Chris 🐝 Guest Cert.Prof.Acc.SA Re: natural ability I am Jamaican but I think got shortchanged in the genetics department. Yes, I used to consistently run races at Sunday School picnics but I was never good at gym and lost interest in sports early on. Meeting cousins who were raised in Jamaica, they all are active in sports. I have a couple who were on soccer and cricket teams and one, who grew up in the USA, had a pro baseball career. Going back in our history, my great-great uncle used to consistently win cycling races and he eventually opened a bicycle shop.

    Now my son has athletic ability in abundance. Unfortunately, his short-sighted mother pulled him out of all sports and track and field for a semester in grade 6 as his marks weren't as high as I wanted them to be.When I put him back, he had lost interest in track and field but he is still hockey and soccer mad. His 1st cousin did well in tennis.

    All of this was pre-Usain Bolt when sports were primarily viewed as something to do for recreation. I never saw the earning possibilities. I won't make the same mistake with the grandchildren when they come into being. I would still like to get that Lamborghini before I say sayonara and cross over to the other side.
    Erroll -EL- Warner
    23/03/2017 #9 Erroll -EL- Warner
    Very interesting article.
    Gert Scholtz
    23/03/2017 #8 Gert Scholtz
    @Anne 🐝 Thornley-Brown, MBA I enjoyed this very well illustrated and written post on what makes Bolt such a unique brand! What might not be so widely known is how he struggled with injury in his early years and his extreme perseverance at overcoming it. Other outstanding sport brands? To me it would be Roger Federer for showing qualities similar to Bolt. Great read - thank you Anne.
    Irene 🐝 Rodriguez Escolar
    23/03/2017 #7 Irene 🐝 Rodriguez Escolar
    Thank you soo much
    Anne 🐝 Thornley-Brown, MBA
    23/03/2017 #6 Anne 🐝 Thornley-Brown, MBA
    @Chris 🐝 Guest Cert.Prof.Acc.SA Yes and in the Rio Olympics Jamaicans competed under other flags as well. http://www.jamaicaobserver.com/olympics/news/Jamaica-spreading-its-Men-s-100m-talent-across-the-globe_70549

    Japanese sprinter, Asuka Antonio ‘Aska’ Cambridge, is half Jamaican. Tha team added a sense of play when they came out as well.

    It is interesting that Lascelles Brown, formerly of the Jamaican Bobsled team, became a member of the Canadian Bobsled Team after moving to Canada and competed in the Winter Olympics.

    Oh @Irene 🐝 Rodriguez Escolar I found a video with the move. I will add it.
    Anne 🐝 Thornley-Brown, MBA
    23/03/2017 #5 Anne 🐝 Thornley-Brown, MBA
    @Irene 🐝 Rodriguez Escolar The gesture originated with a Jamaican dance move "to the world". It has become his trademark because after he won Olympic gold he would dance and strike that pose. You can see another Jamaican sprinter doing the moves with him step by step after one of their wins. If I can find footage of the first time he did it, I will add it to the post. I do remember they had fun with fans in the stands copying the move. He added a sense of fun and play to the sport.
    Chris 🐝 Guest Cert.Prof.Acc.SA
    23/03/2017 #4 Chris 🐝 Guest Cert.Prof.Acc.SA
    #2 In general what a track record (excuse the pun) tiny Jamaica has in the sprint events (read similar for Bahamas, Grenada etc. to various extents). Not to mention the all - conquering W.Indies cricket squads of the 80's and early 90's. Those giant fast bowlers (Courtney Walsh, Curtly Ambrose to name just two) were ground breaking in terms of the pace and movement they extracted through the air and off the pitch.

    The dominance of the all conquering Kiwi rugby team (NZ has a population of only around 4.5 million) comes to mind as well - small nations punching way above their weight in the sporting arena.

    I think a lot of it is down natural ability/ talent/genetics allied to a lot of good old fashioned hard work and discipline.
    Irene 🐝 Rodriguez Escolar
    23/03/2017 #3 Irene 🐝 Rodriguez Escolar
    I did not know that the gesture they repeat so much in school was his, now I'm going to do it too.
    I love good causes, I love this man (when I was a girl I ran fast).
    Thank you very much for the article, it has very funny moments. I wish you many successes.
    And you too.
    Anne 🐝 Thornley-Brown, MBA
    23/03/2017 #2 Anne 🐝 Thornley-Brown, MBA
    Excellent comparison. As a Jamaican, I am, of course, aware of Shelley's track record. Ditto Veronica Campbell-Brown. They have had incredible accomplishments in the Olympics but I wonder how well they are known outside of Jamaica. Maybe others will weigh in.To become an international icon is challenging even for those who have pots of money. What Usain Bolt has accomplished is groundbreaking. He has big shoes to fill both on and off the track.
    Chris 🐝 Guest Cert.Prof.Acc.SA
    23/03/2017 #1 Chris 🐝 Guest Cert.Prof.Acc.SA
    Great post @Anne 🐝 Thornley-Brown, MBA!

    Quiet simply Usain is a unique once- in -a- generation athlete and an effervescent marketer's dream who (like Muhammad Ali) has transcended the boundaries of his sport to become a global icon. In analyzing his success you have hit the nail squarely on the head - AUTHENTICITY! Usain has remained true to his roots, and has never forgotten where he comes from - still coached by Glen Mills from his youth, giving back to his poor community etc. Usain does not pretend to be something he is not and that is why everyone loves him and identifies with him.... this man is a role model for all - he is the real deal !

    In searching for comparisons I can only relate the charisma he has and the reverence in which he is held to two other larger - than -life individuals: 1) Muhammad Ali and former SA President Nelson Mandela. Both of the above also had that common touch and were at ease with the "great and the good" and the poor and oppressed alike - witness Mandela's pulling on the SA rugby jersey when he handed the '95 rugby world cup to the victorious SA team (as depicted in "Invictus")

    Now let's contrast Usian to his countrywoman Shelley Anne Fraser - Pryce - also a triple Olympic gold medalist and also from a very similar deprived background in Jamaican. Shelley's achievements on the track are also legendary (1st triple woman gold medalist in the 100M) and she seems to be a wonderful person and fantastic role model but her public profile is so low that most people (hardcore athletic fans aside) would ask Shelley who? Her public persona is close to zero as it's possible for a superstar to be.

    Has Shelley just not had the right advice on marketing her brand? Does she deliberately choose to be low profile ? Interesting questions indeed
  13. Anne 🐝 Thornley-Brown, MBA
    What is the best way to make Powerpoint look like Prezi? I would love to be able to transform all of my existing presentations to this format.
    Powerpoint beats Prezi
    Powerpoint beats Prezi We made a Prezi presentation in PowerPoint, works great. Want a professional presentation?...
  14. ProducerbeBee in English
    5 Keys to Select the Perfect Influencer for Your Brand
    5 Keys to Select the Perfect Influencer for Your BrandEvery day brands come up with new ideas to improve communication with their potential clients, to boost their branding and better their company’s position in the market.Influencer marketing is one of the strategies that’s grown the most in the past...


    Preston 🐝 Vander Ven
    02/02/2017 #4 Preston 🐝 Vander Ven
    #3 I agree with that statement so much. This is so true when marketing online. When marketing online, The brand is not so much the name or the product, it is your name and face. This is why we must never participate in arguments and criticize others online. Everything we have worked for years could come crashing down in the matter of seconds because of a tweet we sent or a comment we rudely made. It is better to be silent and help others out.
    I have observed from the sidelines numerous names careers, business, and brands ruined because of the person posting their opinion to the entire world. If I have an issue with a friend, it is not for the world to know. Yet, for my friend and I to settle. I speak to him or her alone. If I win them over, we both have won. If they will not listen, then I should bring a witness along to help me. If they still will not listen, then bring it before a needed group or church. Society wants to do this in the opposite order.
    Franci🐝Eugenia Hoffman, beBee Brand Ambassador
    02/02/2017 #3 Franci🐝Eugenia Hoffman, beBee Brand Ambassador
    Excellent tips and I love the statement by Warren Buffett.
    Teresa Gezze
    02/02/2017 #2 Anonymous
    #1 You got it!
    David B. Grinberg
    02/02/2017 #1 David B. Grinberg
    Many thanks for these good tips on branding and influencer marketing.
    cc: @Teresa Gezze @John White, MBA
  15. ProducerRenée  🐝 Cormier
    Reputation Management: Five things a certain bird never told you
    Reputation Management: Five things a certain bird never told youIt’s true. Everyone makes mistakes. Big Bird sang a whole song about it. In business, however, mistakes can cost you the reputation of your entire brand. A DUI charge, embezzlement charges, sexual harassment charges; any criminal allegation that...


    Renée  🐝 Cormier
    27/01/2017 #6 Renée 🐝 Cormier
    Thanks for the share, @David B. Grinberg. I appreciate the support!
    David B. Grinberg
    27/01/2017 #5 David B. Grinberg
    Very sound advice, Renee. Regrets for missing this post earlier. I've shared on three communications hives. It appears to me that too many companies, CEOs, politicians, etc., still forget the age-old Watergate axiom: the cover up is worse than the crime. Nothing is worse for PR, brand image or reputation management than having a slow drip-drip-drip of bad news coming out like "Chinese water torture" over the course of days, weeks or months. Rather, "hang a lantern on it." Be transparent and get all the bad info out all at once to limit the damage and contain the crisis. It's just baffling how often this advice goes unheeded. Thanks again for a buzz-worthy read.
    Renée  🐝 Cormier
    26/01/2017 #4 Renée 🐝 Cormier
    Thanks for sharing my post, @John White, MBA
    Renée  🐝 Cormier
    26/01/2017 #3 Renée 🐝 Cormier
    As always, @Milos Djukic and @Graham🐝 Edwards, thank you for sharing and revitalizing this post.
    Adam Weedy
    26/01/2017 #2 Adam Weedy
    Clever title!
    Anees Zaidi
    15/08/2016 #1 Anees Zaidi
    Helpful tips @Renée 🐝 Cormier. 'Be the good story in the news', an excellent mantra for building a trustworthy reputation.
  16. David B. Grinberg
    What are YOUR predictions for journalism in 2017?
    Also check out my related buzz, "3 Keys to Master Media Relations in Digital Age" https://www.bebee.com/producer/@dbgrinberg/3-keys-to-master-media-relations-in-digital-age
    5 journalism predictions for 2017 from Nieman’s Lab | Articles | Home
    www.prdaily.com Key figures in the field are breaking out the runes, Tarot cards, tea leaves and a dartboard or three to forecast the emerging landscape in the incipient...


    David B. Grinberg
    27/01/2017 #1 David B. Grinberg
    Okay, here's my prediction: as the cacophony of tier-2 online journalism and fake news continue to proliferate, the titans of traditional/old/legacy media will become even more influential per long-form journalism (rather than superficial sources like BuzzFeed and outlets which only editorialize news instead of reporting it objectively -- like Breitbart).
    While the print circulation and revenue of national newspapers -- New York Times, Washington Post, Wall Street Journal -- continue to spiral downward, digital subscriptions and ad revenue are trending upward. For example, the NYT now has more digital subscribers than print. Also, most news consumers will continue to rely on TV news as their primary source, as evidenced by numerous surveys and studies.
  17. ProducerMarcel Wilson

    Marcel Wilson

    Communicate better - it's all about the horizon
    Communicate better - it's all about the horizonCommunication, communication, communication - it's a mantra that most leaders know. It suggests that in all areas of leadership, communication should be present. Many leaders who follow the 'communication X 3' mantra, believe that simply repeating...
  18. ProducerSara Jacobovici

    Sara Jacobovici

    A sense of organization.
    A sense of organization.Image credit: Robin Bramman International Introduction: We are constantly cutting off our noses to spite our faces! Whether we like it or not, we are sensory beings. If you associate this with...


    Sara Jacobovici
    10/01/2017 #13 Sara Jacobovici
    Thank you for the share @Paul Burge. Much appreciated.
    Sara Jacobovici
    10/01/2017 #12 Sara Jacobovici
    #11 Thank you @Devesh Bhatt for taking the time to read the buzz and for your contribution to the discussion.
    Devesh 🐝 Bhatt
    10/01/2017 #11 Devesh 🐝 Bhatt
    Functional, precise, understandable to those who suppress everything for rationality, I.e. curing the worst affected.
    The only extension to this is for authority to yield for the organisation, but if it doesn't , the employee should not feel suppressed to yield for the self.
    Someone must figure it and/or feel it and start applying.
    This is wonderful, I was a bit slow to comprehend it :)
    Sara Jacobovici
    10/01/2017 #10 Sara Jacobovici
    #9 Dear @Deb🐝 Lange, Brand Ambassador @beBee, you are investing much quality work and effort in pursuing your passion. I agree that our common sparks are igniting each other to do more. Your idea of getting corporate sponsors to host a conference is great!
    Deb🐝 Lange, Brand Ambassador @beBee
    09/01/2017 #9 Deb🐝 Lange, Brand Ambassador @beBee
    @Sara Jacobovici brilliant! you have done such a good job of connecting business and our senses and our humanity! I love it! as you know I am very passionate about this! wouldn't it be great to find corporate sponsors who would like to host a conference on this topic! I am so excited Sara. I know there are many things I am passionate about - but this really is an area that I love and I sense is so significant in this era of transitioning from our beliefs that the rational is everything to sensing there is much more to being human and creating our world than the rational and logic, which is only one way of perceiving the world. thanks so much for sharing your passion for this area as well - as our passions ignite one another! :)
    Sara Jacobovici
    09/01/2017 #8 Sara Jacobovici
    #7 Thank you for your contribution @Kevin Pashuk. Always appreciated. Thanks, too, for the share.
    Kevin Pashuk
    09/01/2017 #7 Kevin Pashuk
    Too often, humanity (and being human) has been disassociated from our organizations... Thank you Sara for the reminder that ultimately organizations are made up of people. In Christian scriptures, the church is defined as a body... made up of many parts, with different purposes, some hidden and others out in front, but ultimately each piece brings their value to the complete 'whole', working for a purpose larger than any one of the parts can independently accomplish. I think that metaphor has been extended well in your post.
    Sara Jacobovici
    09/01/2017 #6 Sara Jacobovici
    #4 Well said @Steve Brady. Thank you for taking the time to respond.
    Sara Jacobovici
    09/01/2017 #5 Sara Jacobovici
    #3 Wow! What a kind and generous comment @🐝 Fatima G. Williams. Your response and support is very encouraging. I must admit I have been advised to write an ebook and am making my way out of my comfort zone to do just that. I look forward to keeping you updated. Thanks for sharing the link. It offers a very valuable perspective.
    Steve Brady
    09/01/2017 #4 Steve Brady
    Sarah, thank you for this buzz. As I read it, I saw it as a manifesto calling us back to being human. Our world has so many abstractions that it's easy to lose contact with "real reality".
    🐝 Fatima G. Williams
    09/01/2017 #3 🐝 Fatima G. Williams
    @Sara Jacobovici Can you please tell the whole world what you share with beBee. You should be doing some TED talks on this topic, Is there an e-book ?
    This is class from the beginning to the end. One cannot break it down more clearly than what you have . "Through seven figures come sensations for a man - Through these come knowledge or lack of it." This is the best corporate quote of 2017and the way you explain it with quotes is like a mind click to remember.

    We often only hear and forget to listen. We do it with the people around us, Managers to their team members, Teacher's to the students , husbands to the wives and vice versa. Don't hear BUT LISTEN and absorb and gain the sense of balance that is needed.

    If organisations were to have CEO's like yourself, then employees attrition rate will go down and productivity will go through the roof ! Thank you for an excellent buzz Sara You will be an asset to any organisation.

    All I can think of is the submarine video which I had shared once with my team .(Inno-Versity Presents: "Greatness" by David Marquet - https://youtu.be/OqmdLcyES_Q)
    Sara Jacobovici
    09/01/2017 #2 Sara Jacobovici
    I couldn't be more grateful for your response @Ali 🐝 Anani, Brand Ambassador @beBee as it is your work that I mention that has focused on the senses and the relationship between nature, human nature and business and has clarified and integrated this relationship. Thank you for highlighting the ideas that stood out for you. Thank you for sharing and for your support.
    Ali 🐝 Anani, Brand Ambassador @beBee
    09/01/2017 #1 Ali 🐝 Anani, Brand Ambassador @beBee
    This buzz is sheer beauty @Sara Jacobovici. I enjoyed reading it immensely. You gave sesses a "business image" by providing great examples supported with great logic, quotes and facts. I believe this ranks among your top buzzes. I find the flow of the buzz so smooth that I blamed myself to pause and select few lines from the buzz that captured my attention. Here they are:
    The irony is that our higher cognitive brain depends on information it receives through the sensory system.
    If a leader of a company or a team receives information which has been deprived in any way of his visual sense, then the information he passes on will be incomplete
    If the Corporate Body is not exposed to a variety of tastes; sweet, spicy, tart, bitter, salty and so on, then everything begins to taste the same. This bland experience prevents growth.
    The Corporate Body needs to experience the rough and smooth, the sand and the water, the soft and prickly. What we walk on, sit on, the door we grab when entering the building, the handshakes, the pat on the back.

    I haven't read a buzz as influential as this one relating senses to business. You did it beautifully. That I have a mention in your buzz is a source of pride for me. Sharing..
  19. ProducerEmily McCoy

    Emily McCoy

    Sweeter than Honey (The Hive)
    Sweeter than Honey (The Hive)Compassion is the wish that others be free of suffering.THE DALAI LAMA in AN OPEN HEARTOver this Christmas Holiday, I learned many things. 1: I am not the center of the Universe, but rather a single Bee in a Hive two planets away from the Sun. 2: My...


    Emily McCoy
    10/01/2017 #1 Emily McCoy
    Those were the best days.
  20. ProducerDeborah Alves

    Deborah Alves

    Lost in Translation?
    Lost in Translation? If you are a social media avid user and loves languages like me, you probably encounter on a daily basis a problem that seems too big and complicated to be solved even by giants like Facebook and Google. The translation tools available for the...


    Deborah Alves
    04/01/2017 #6 Deborah Alves
    I love the concept of having a professional and social profile combined, afterwards, we are social beings. #5
    Javier 🐝 beBee
    04/01/2017 #5 Javier 🐝 beBee
    Thanks @Deborah Alves .....your words help us to improve !! . The next plaftorm will be much better !! coming soon ! CC @John White, MBA @Teresa Gezze
    Deborah Alves
    04/01/2017 #4 Deborah Alves
    Thank you so very much! I started exploring beBee recently and I really like it! #1
    Deborah Alves
    04/01/2017 #3 Deborah Alves
    Thank you! #2
    Jan 🐝 Barbosa
    04/01/2017 #2 Jan 🐝 Barbosa
    Welcome to beBee !!!
    Javier 🐝 beBee
    04/01/2017 #1 Javier 🐝 beBee
    @Deborah Alves welcome to beBee !! beBee will include a translator tool very soon! By the way.... I love languages and diversity ! :-)
  21. ProducerPradipna Lodh

    Pradipna Lodh

    Experience = People Management
    Experience = People ManagementIn my 5 years of work experience, I have worked in various organisations. It was a privilege to associate with many wonderful people from various backgrounds. I am extremely grateful to few of them for making me learn the A B C'S of the industry....


    Sophie Perrin
    24/04/2017 #4 Sophie Perrin
    #2 Great! Thank you very much @Pradipna Lodh! I'm looking forward to reading more of your articles :) !
    Pradipna Lodh
    24/04/2017 #2 Pradipna Lodh
    #1 Hey @Sophie Perrin I will very soon put up my profile pic. Thanks.
    Sophie Perrin
    24/04/2017 #1 Sophie Perrin
    Hi @Pradipna Lodh,

    Great buzz, thank you for sharing!
    I'm Sophie, one of the Content Managers of beBee and I'm writing to you because we are betting on quality content and we will not allow accounts with a logo as their profile picture.
    Please, take a look at this: https://www.bebee.com/producer/@javierbebee/fake-social-media-accounts-on-bebee-important-announcement
    If you use your account as a business profile, you need to create your own 'Hive' that will allow you to add your logo or corporate photo, upload your content and then share it in related hives with your contacts and social networks.

    If you have any question, please feel free to contact us at soporte@bebee.com.
    Kind regards,

  22. Migdalia Burgos

    Migdalia Burgos

    "it’s quite possible we are on the cusp of a Marketing Renaissance, thanks in part to technology, the force that has done so much to destabilize the industry in the first place"
    Migdalia Burgos
    A Renaissance in Marketing?
    www.strategy-business.com Technology and advanced analytics are breathing new life into an industry that had grown...
  23. ProducerSusan 🐝 Rooks, the Grammar Goddess
    Thursday's Thought: How Welcoming is YOUR Organization?
    Thursday's Thought: How Welcoming is YOUR Organization?Have you ever attended a business meeting or networking event where you knew very few people . . . maybe no one?How did you feel when you were walking in? Confident? Curious? Cautious? Comfortable? Uncomfortable?All those are possible, of course,...


    Susan 🐝 Rooks, the Grammar Goddess
    19/11/2016 #3 Susan 🐝 Rooks, the Grammar Goddess
    #2 And I just read your post on bias; I shared it, but I am still trying to figure out what to say about it! And of course my post can have a wider aspect; I just wanted to start the conversation about that narrow slice. I have a couple more posts in the making, continuing the theme. Must say, though, I hadn't thought of bias in terms of welcoming. Now, of course, I'll be doing just that!
    Ken Boddie
    19/11/2016 #2 Ken Boddie
    Interesting post, Susan, that has a much wider application than just visitors. Having recently attended a presentation to our senior staff from a specialist on 'diversity' who illustrated to us how we are unconsciously biased towards others outside the various 'in-groups' we tend to create (including your visitors). The initial road to recovery is often being aware of this bias.
    Susan 🐝 Rooks, the Grammar Goddess
    17/11/2016 #1 Susan 🐝 Rooks, the Grammar Goddess
    Thank you, @John White, MBA, for sharing my post! I really appreciate it!
  24. Javier 🐝 beBee
    http://www.inc.com/john-white/what-11-million-users-taught-me-about-the-future-of-social-media-in-business.html Javier 🐝 beBee


    Mohammed Sultan
    05/11/2016 #3 Mohammed Sultan
    Dear @Javier beBee.Although each one may have driven by different motives,I 'm certain that you have achieved unprecedented success in the world of social media because you were able to go beyond the logic of others , driven by your passion to be a self-led model.You are not only running your hives but also your bees in the framework of your high expectations.
    Javier 🐝 beBee
    05/11/2016 #2 Javier 🐝 beBee
    #1 thanks @Ken Boddie for your compliment. I am only a dreamer. We couldn't make beBee without millions of bees buzzing on !
    Ken Boddie
    05/11/2016 #1 Ken Boddie
    Don't know who those other two fellas are, but that Javier guy is one cool dude! 👍
  25. ProducerRenée  🐝 Cormier
    Tips for Mastering the Art of Public Apology, or Any Apology for that Matter
    Tips for Mastering the Art of Public Apology, or Any Apology for that MatterAs a follow up to my recent post, How to Speak Your Mind and Not Piss People Off, I thought I would move into the subject of what we public relations pros call “issues management” and the fine art of issuing public apologies. If you just want to...


    Renée  🐝 Cormier
    29/10/2016 #34 Renée 🐝 Cormier
    #33 Thank you, Ken!
    Ken Boddie
    29/10/2016 #33 Ken Boddie
    Many handy tips here, Renée, for which I thank you. I have never been happy with repeated legal advice advocating never to admit wrongdoing. I suspect that many a situation can be defused by an appropriate apology rather than buttressed into a stagnant stand-off. I also like your suggestion to keep the client advised on proposed system remediation. Worth filing away as you say.
    Michele Williams
    28/10/2016 #32 Michele Williams
    #31 Great. I will share it here also.
    Aaron 🐝 Skogen
    28/10/2016 #31 Aaron 🐝 Skogen
    #27 Thank you so much @Michele Williams. I shared a link here on beBee back to the post.
    Aaron 🐝 Skogen
    28/10/2016 #30 Aaron 🐝 Skogen
    #25 Funny how that works, isn't it @Renée 🐝 Cormier. I hope you enjoyed the post :-). Your more than welcome to leave a link in the comments!
    Renée  🐝 Cormier
    28/10/2016 #29 Renée 🐝 Cormier
    #28 Yes, I noticed that dastardly contrarian pop his little tiny head out! Always love your feedback, @Graham🐝 Edwards. :)
    Graham🐝 Edwards
    28/10/2016 #28 Graham🐝 Edwards
    #21 I think one of the challenges to this, more than ever because of social media, is as it plays out in the world of public opinion to separate object from subjective... vile and narcissistic are subjective words and in my word only "objective" gets things done.

    One persons apology is another persons "pandering"...

    I sense the contrarian in me coming out... as we'll as a buzz. Again thanks for making me think.
    Michele Williams
    28/10/2016 #27 Michele Williams
    #24 Wow! @Aaron 🐝 Skogen, Please share your apology post on beBee if you haven't already. It is a powerful reminder to us all.
    Renée  🐝 Cormier
    28/10/2016 #26 Renée 🐝 Cormier
    #23 Thank you, David. It's especially rewarding when another communications professional likes my posts!
    Renée  🐝 Cormier
    28/10/2016 #25 Renée 🐝 Cormier
    #24 Ha! I just read your LI post and was tempted to include the link to this post in it, but I figured you'd probably see the post, anyway. I'm glad you like it!
    Aaron 🐝 Skogen
    28/10/2016 #24 Aaron 🐝 Skogen
    I just ran across this @Renée 🐝 Cormier. Great advice! It's interesting that I see this now considering I don't believe in coincidences. About an hour ago I posted this: https://www.linkedin.com/pulse/im-sorry-open-apology-aaron-skogen A very public apology. I don't normally post links to another post, but given the content, I thought it may interest you. Again, this is a wonderful reminder Renee, thanks!
    David B. Grinberg
    28/10/2016 #23 David B. Grinberg
    Super awesome advice @Renée 🐝 Cormier! You provide valuable lessons is crisis communications. To reiterate some points:
    1) Remember that saying from Watergate: "The cover up is always worse than the crime."
    2) Thus, don't wait to apologize for a major gaffe. Do so publicly, quickly and all at once. Shine a spotlight on it.
    3) Swallow your pride and eat your "humble pie" ASAP. Avoid the drip-drip-drip effect of negative media coverage over multiple news cycles.
    4) By apologizing, you will usually gain empathy and forgiveness. Meanwhile, covering up the problem will only cause it to grow larger -- like a snowball rolling down a mountain and getting bigger and it picks up speed.
    Renée  🐝 Cormier
    28/10/2016 #22 Renée 🐝 Cormier
    Oh, and I forgot to mention, @Graham🐝 Edwards, thank you very much for sharing my post. You're the best!
    Renée  🐝 Cormier
    28/10/2016 #21 Renée 🐝 Cormier
    #18 Thank you, Graham, for the thoughtful response. I think intention plays a major role in determining the gravity of any action. The other component, of course, is the consequences of the action. It is the difference between a serious transgression and an honest mistake. Honest mistakes are much easier to forgive. A person who has no regard for the consequences of his actions could be considered a rather vile and even narcissistic individual, and would therefore be much harder to forgive.
    Renée  🐝 Cormier
    28/10/2016 #20 Renée 🐝 Cormier
    #19 Thank you, Jan!
    Jan 🐝 Barbosa
    28/10/2016 #19 Jan 🐝 Barbosa
    #13 Donne ReNee
    Graham🐝 Edwards
    28/10/2016 #18 Graham🐝 Edwards
    Ask always @Renée 🐝 Cormier great insight and perspective. For me, if you tear way everything, an apology is the recognition of a mistake (or problem), which then more importantly begs the questions, "Is it really a mistake? Do you take ownership for the mistake? What are you going to fix the problem? and can I trust you not to make the same mistake?".

    Apologies are a dime a dozen, just look at any Canadian or Politician... lol

    There is some fascinating discussion in this post and I hope we can broaden the conversation...

    How is a mistake defined and who defines it? (Actuaries make a living helping companies it). Who decides if it is an honest mistake or in fact a well calculated decision that unfortunately forums the light of day? Are mistakes defined by external consensus or driven by internal core

    Then you have rectifying the mistake or problem...... recognition of the mistake and an apologize just isn't enough... I believe it is what is done then validates the honest recognition of the mistake and the apologize.

    All your great points take us far but in the end the real question that has to be asked and part of the recognition and "apology spin needs to be, "What is the plan and the actions that show you are 'walking the talk' ?".

    Thanks for making me think,

    Renée  🐝 Cormier
    28/10/2016 #17 Renée 🐝 Cormier
    #14 #15 #16 Thank you Michelle and Paul for your support. It is always a great feeling when other professionals appreciate your work! Your comments and shares mean a lot to me.
    Paul Kearley🐝
    28/10/2016 #16 Paul Kearley🐝
    Very well written @Renée 🐝 Cormier. I liked the plug for Dale Carnegie in there as well, but the one thing that is most important is this one: Give absolutely no excuses for your behaviour. You are bang on for that one. Nothing is more frustrating than someone apologizing and finishing with a "But...... " Thanks for this great piece which acts as a great reminder to us all.
    Michele Williams
    28/10/2016 #15 Michele Williams
    If you manage people or work on behalf of a large corporation, you sometimes need to apologize. . Here's how to do it with forethought and grace. Thanks, @Renée 🐝 Cormier. Great tips for HR professionals and managers.
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