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- 24/03/20176 Ways to Use Videos for Event Marketing by Anne Thornley-Brown @executiveoasis
Videos are powerful tools with far more impact than the printed word or images. It has become easier to produce high quality videos even on a shoestring budget. Yet, videos continue to be under-utilized by event industry professionals.
How can event planners can use videos more effectively for event marketing?
Can you think of any examples of the effective use of event marketing videos?6 Ways to Use Videos for Event Marketing - EventMobiwww.eventmobi.com Videos are powerful tools with far more impact than the printed word or images. It has become easier to produce high quality videos even on a shoestring budget. Yet, videos continue to be under-utilized by event industry professionals. To … Read...
- Producer22/03/2017What corporate and personal branding lessons can we learn from Usain Bolt?"To run rapidly you have to be happy." gabriel seisdedos (Flickr) Usain St Leo Bolt, known as Usain Bolt, has done an incredible job of building his brand. He has not only appeared in athletic magazines like Sports Illustrated...
Comments23/03/2017 #12 Anne Thornley-Brown, MBA 🐝Sound like a plan. Cricket is popular in Jamaica too because of the same British roots to which you refer. I didn't grow up there though so I don't get cricket. One of my cousins was the head of the cricket association before he passed away too years ago and his son played on one of the teams. I don't know much more about it.
As for the running, I leave the marathons to my sister. I love horse riding, though my doctor says it is the horse getting the exercise, not me, I do not agree.23/03/2017 #11 Chris 🐝 Guest Certified Prof.Accountant (SA)@Anne Thornley-Brown, MBA 🐝 you made me smile. My 15 year old is a budding triathlete and dedicates himself to 6 training events a week. After transporting him to his various events at unearthly hours I gave in and got back into a fitness regime myself over the past 3 years - if you can't beat em join em etc. Now in my early 50s I'm back running and doing team triathlons feeling 40 again.Of course us South Africans are raised on rugby and cricket from our British roots...I grew up on these but was very average at both..maybe the genes skip a generation here and there! (PS My generation of 70s SA teens were/are huge Bob Marley and Peter Tosh fans...we swapped the LPs at school)
So you have given this very ocassional blogger some material to consider for future buzzes:
1.Do our kids keep us young?
2.Is there a connection between personal branding and team branding (sports/ corporate) and how do the 2 interrelate? I want to research the success of the All Black rugby team for this one since they have tge highest win rate of any team in any sport over their full history23/03/2017 #10 Anne Thornley-Brown, MBA 🐝@Chris 🐝 Guest Certified Prof.Accountant (SA) Re: natural ability I am Jamaican but I think got shortchanged in the genetics department. Yes, I used to consistently run races at Sunday School picnics but I was never good at gym and lost interest in sports early on. Meeting cousins who were raised in Jamaica, they all are active in sports. I have a couple who were on soccer and cricket teams and one, who grew up in the USA, had a pro baseball career. Going back in our history, my great-great uncle used to consistently win cycling races and he eventually opened a bicycle shop.
Now my son has athletic ability in abundance. Unfortunately, his short-sighted mother pulled him out of all sports and track and field for a semester in grade 6 as his marks weren't as high as I wanted them to be.When I put him back, he had lost interest in track and field but he is still hockey and soccer mad. His 1st cousin did well in tennis.
All of this was pre-Usain Bolt when sports were primarily viewed as something to do for recreation. I never saw the earning possibilities. I won't make the same mistake with the grandchildren when they come into being. I would still like to get that Lamborghini before I say sayonara and cross over to the other side.23/03/2017 #8 Gert Scholtz@Anne Thornley-Brown, MBA 🐝 I enjoyed this very well illustrated and written post on what makes Bolt such a unique brand! What might not be so widely known is how he struggled with injury in his early years and his extreme perseverance at overcoming it. Other outstanding sport brands? To me it would be Roger Federer for showing qualities similar to Bolt. Great read - thank you Anne.23/03/2017 #6 Anne Thornley-Brown, MBA 🐝@Chris 🐝 Guest Certified Prof.Accountant (SA) Yes and in the Rio Olympics Jamaicans competed under other flags as well. http://www.jamaicaobserver.com/olympics/news/Jamaica-spreading-its-Men-s-100m-talent-across-the-globe_70549
Japanese sprinter, Asuka Antonio ‘Aska’ Cambridge, is half Jamaican. Tha team added a sense of play when they came out as well.
It is interesting that Lascelles Brown, formerly of the Jamaican Bobsled team, became a member of the Canadian Bobsled Team after moving to Canada and competed in the Winter Olympics.
Oh @Irene 🐝 Rodriguez Escolar I found a video with the move. I will add it.23/03/2017 #5 Anne Thornley-Brown, MBA 🐝@Irene 🐝 Rodriguez Escolar The gesture originated with a Jamaican dance move "to the world". It has become his trademark because after he won Olympic gold he would dance and strike that pose. You can see another Jamaican sprinter doing the moves with him step by step after one of their wins. If I can find footage of the first time he did it, I will add it to the post. I do remember they had fun with fans in the stands copying the move. He added a sense of fun and play to the sport.23/03/2017 #4 Chris 🐝 Guest Certified Prof.Accountant (SA)#2 In general what a track record (excuse the pun) tiny Jamaica has in the sprint events (read similar for Bahamas, Grenada etc. to various extents). Not to mention the all - conquering W.Indies cricket squads of the 80's and early 90's. Those giant fast bowlers (Courtney Walsh, Curtly Ambrose to name just two) were ground breaking in terms of the pace and movement they extracted through the air and off the pitch.
The dominance of the all conquering Kiwi rugby team (NZ has a population of only around 4.5 million) comes to mind as well - small nations punching way above their weight in the sporting arena.
I think a lot of it is down natural ability/ talent/genetics allied to a lot of good old fashioned hard work and discipline.23/03/2017 #3 Irene 🐝 Rodriguez EscolarI did not know that the gesture they repeat so much in school was his, now I'm going to do it too.
I love good causes, I love this man (when I was a girl I ran fast).
Thank you very much for the article, it has very funny moments. I wish you many successes.
And you too.23/03/2017 #2 Anne Thornley-Brown, MBA 🐝Excellent comparison. As a Jamaican, I am, of course, aware of Shelley's track record. Ditto Veronica Campbell-Brown. They have had incredible accomplishments in the Olympics but I wonder how well they are known outside of Jamaica. Maybe others will weigh in.To become an international icon is challenging even for those who have pots of money. What Usain Bolt has accomplished is groundbreaking. He has big shoes to fill both on and off the track.23/03/2017 #1 Chris 🐝 Guest Certified Prof.Accountant (SA)Great post @Anne Thornley-Brown, MBA 🐝!
Quiet simply Usain is a unique once- in -a- generation athlete and an effervescent marketer's dream who (like Muhammad Ali) has transcended the boundaries of his sport to become a global icon. In analyzing his success you have hit the nail squarely on the head - AUTHENTICITY! Usain has remained true to his roots, and has never forgotten where he comes from - still coached by Glen Mills from his youth, giving back to his poor community etc. Usain does not pretend to be something he is not and that is why everyone loves him and identifies with him.... this man is a role model for all - he is the real deal !
In searching for comparisons I can only relate the charisma he has and the reverence in which he is held to two other larger - than -life individuals: 1) Muhammad Ali and former SA President Nelson Mandela. Both of the above also had that common touch and were at ease with the "great and the good" and the poor and oppressed alike - witness Mandela's pulling on the SA rugby jersey when he handed the '95 rugby world cup to the victorious SA team (as depicted in "Invictus")
Now let's contrast Usian to his countrywoman Shelley Anne Fraser - Pryce - also a triple Olympic gold medalist and also from a very similar deprived background in Jamaican. Shelley's achievements on the track are also legendary (1st triple woman gold medalist in the 100M) and she seems to be a wonderful person and fantastic role model but her public profile is so low that most people (hardcore athletic fans aside) would ask Shelley who? Her public persona is close to zero as it's possible for a superstar to be.
Has Shelley just not had the right advice on marketing her brand? Does she deliberately choose to be low profile ? Interesting questions indeed
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- Producer01/02/20175 Keys to Select the Perfect Influencer for Your BrandEvery day brands come up with new ideas to improve communication with their potential clients, to boost their branding and better their company’s position in the market.Influencer marketing is one of the strategies that’s grown the most in the past...
Comments02/02/2017 #4 Preston 🐝 Vander Ven#3 I agree with that statement so much. This is so true when marketing online. When marketing online, The brand is not so much the name or the product, it is your name and face. This is why we must never participate in arguments and criticize others online. Everything we have worked for years could come crashing down in the matter of seconds because of a tweet we sent or a comment we rudely made. It is better to be silent and help others out.
I have observed from the sidelines numerous names careers, business, and brands ruined because of the person posting their opinion to the entire world. If I have an issue with a friend, it is not for the world to know. Yet, for my friend and I to settle. I speak to him or her alone. If I win them over, we both have won. If they will not listen, then I should bring a witness along to help me. If they still will not listen, then bring it before a needed group or church. Society wants to do this in the opposite order.
- Producer15/08/2016Reputation Management: Five things a certain bird never told youIt’s true. Everyone makes mistakes. Big Bird sang a whole song about it. In business, however, mistakes can cost you the reputation of your entire brand. A DUI charge, embezzlement charges, sexual harassment charges; any criminal allegation that...
Comments27/01/2017 #5 David B. GrinbergVery sound advice, Renee. Regrets for missing this post earlier. I've shared on three communications hives. It appears to me that too many companies, CEOs, politicians, etc., still forget the age-old Watergate axiom: the cover up is worse than the crime. Nothing is worse for PR, brand image or reputation management than having a slow drip-drip-drip of bad news coming out like "Chinese water torture" over the course of days, weeks or months. Rather, "hang a lantern on it." Be transparent and get all the bad info out all at once to limit the damage and contain the crisis. It's just baffling how often this advice goes unheeded. Thanks again for a buzz-worthy read.
- 26/01/2017What are YOUR predictions for journalism in 2017?
Also check out my related buzz, "3 Keys to Master Media Relations in Digital Age" https://www.bebee.com/producer/@dbgrinberg/3-keys-to-master-media-relations-in-digital-age5 journalism predictions for 2017 from Nieman’s Lab | Articles | Homewww.prdaily.com Key figures in the field are breaking out the runes, Tarot cards, tea leaves and a dartboard or three to forecast the emerging landscape in the incipient...
Comments27/01/2017 #1 David B. GrinbergOkay, here's my prediction: as the cacophony of tier-2 online journalism and fake news continue to proliferate, the titans of traditional/old/legacy media will become even more influential per long-form journalism (rather than superficial sources like BuzzFeed and outlets which only editorialize news instead of reporting it objectively -- like Breitbart).
While the print circulation and revenue of national newspapers -- New York Times, Washington Post, Wall Street Journal -- continue to spiral downward, digital subscriptions and ad revenue are trending upward. For example, the NYT now has more digital subscribers than print. Also, most news consumers will continue to rely on TV news as their primary source, as evidenced by numerous surveys and studies.
- Producer17/01/2017Communicate better - it's all about the horizonCommunication, communication, communication - it's a mantra that most leaders know. It suggests that in all areas of leadership, communication should be present. Many leaders who follow the 'communication X 3' mantra, believe that simply repeating...
- Producer09/01/2017A sense of organization.Image credit: Robin Bramman International Introduction: We are constantly cutting off our noses to spite our faces! Whether we like it or not, we are sensory beings. If you associate this with...
Comments10/01/2017 #11 Devesh 🐝 BhattFunctional, precise, understandable to those who suppress everything for rationality, I.e. curing the worst affected.
The only extension to this is for authority to yield for the organisation, but if it doesn't , the employee should not feel suppressed to yield for the self.
Someone must figure it and/or feel it and start applying.
This is wonderful, I was a bit slow to comprehend it :)09/01/2017 #9 Deb🐝 Lange@Sara Jacobovici brilliant! you have done such a good job of connecting business and our senses and our humanity! I love it! as you know I am very passionate about this! wouldn't it be great to find corporate sponsors who would like to host a conference on this topic! I am so excited Sara. I know there are many things I am passionate about - but this really is an area that I love and I sense is so significant in this era of transitioning from our beliefs that the rational is everything to sensing there is much more to being human and creating our world than the rational and logic, which is only one way of perceiving the world. thanks so much for sharing your passion for this area as well - as our passions ignite one another! :)09/01/2017 #7 Kevin PashukToo often, humanity (and being human) has been disassociated from our organizations... Thank you Sara for the reminder that ultimately organizations are made up of people. In Christian scriptures, the church is defined as a body... made up of many parts, with different purposes, some hidden and others out in front, but ultimately each piece brings their value to the complete 'whole', working for a purpose larger than any one of the parts can independently accomplish. I think that metaphor has been extended well in your post.09/01/2017 #5 Sara Jacobovici#3 Wow! What a kind and generous comment @🐝 Fatima G. Williams. Your response and support is very encouraging. I must admit I have been advised to write an ebook and am making my way out of my comfort zone to do just that. I look forward to keeping you updated. Thanks for sharing the link. It offers a very valuable perspective.09/01/2017 #3 🐝 Fatima G. Williams@Sara Jacobovici Can you please tell the whole world what you share with beBee. You should be doing some TED talks on this topic, Is there an e-book ?
This is class from the beginning to the end. One cannot break it down more clearly than what you have . "Through seven figures come sensations for a man - Through these come knowledge or lack of it." This is the best corporate quote of 2017and the way you explain it with quotes is like a mind click to remember.
We often only hear and forget to listen. We do it with the people around us, Managers to their team members, Teacher's to the students , husbands to the wives and vice versa. Don't hear BUT LISTEN and absorb and gain the sense of balance that is needed.
If organisations were to have CEO's like yourself, then employees attrition rate will go down and productivity will go through the roof ! Thank you for an excellent buzz Sara You will be an asset to any organisation.
All I can think of is the submarine video which I had shared once with my team .(Inno-Versity Presents: "Greatness" by David Marquet - https://youtu.be/OqmdLcyES_Q)09/01/2017 #2 Sara JacoboviciI couldn't be more grateful for your response @Ali Anani, Brand Ambassador @beBee as it is your work that I mention that has focused on the senses and the relationship between nature, human nature and business and has clarified and integrated this relationship. Thank you for highlighting the ideas that stood out for you. Thank you for sharing and for your support.09/01/2017 #1 Ali Anani, Brand Ambassador @beBeeThis buzz is sheer beauty @Sara Jacobovici. I enjoyed reading it immensely. You gave sesses a "business image" by providing great examples supported with great logic, quotes and facts. I believe this ranks among your top buzzes. I find the flow of the buzz so smooth that I blamed myself to pause and select few lines from the buzz that captured my attention. Here they are:
The irony is that our higher cognitive brain depends on information it receives through the sensory system.
If a leader of a company or a team receives information which has been deprived in any way of his visual sense, then the information he passes on will be incomplete
If the Corporate Body is not exposed to a variety of tastes; sweet, spicy, tart, bitter, salty and so on, then everything begins to taste the same. This bland experience prevents growth.
The Corporate Body needs to experience the rough and smooth, the sand and the water, the soft and prickly. What we walk on, sit on, the door we grab when entering the building, the handshakes, the pat on the back.
I haven't read a buzz as influential as this one relating senses to business. You did it beautifully. That I have a mention in your buzz is a source of pride for me. Sharing..
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Comments19/11/2016 #3 Susan 🐝 Rooks#2 And I just read your post on bias; I shared it, but I am still trying to figure out what to say about it! And of course my post can have a wider aspect; I just wanted to start the conversation about that narrow slice. I have a couple more posts in the making, continuing the theme. Must say, though, I hadn't thought of bias in terms of welcoming. Now, of course, I'll be doing just that!19/11/2016 #2 Ken BoddieInteresting post, Susan, that has a much wider application than just visitors. Having recently attended a presentation to our senior staff from a specialist on 'diversity' who illustrated to us how we are unconsciously biased towards others outside the various 'in-groups' we tend to create (including your visitors). The initial road to recovery is often being aware of this bias.
Comments05/11/2016 #3 Mohammed SultanDear @Javier beBee.Although each one may have driven by different motives,I 'm certain that you have achieved unprecedented success in the world of social media because you were able to go beyond the logic of others , driven by your passion to be a self-led model.You are not only running your hives but also your bees in the framework of your high expectations.
- Producer27/10/2016Tips for Mastering the Art of Public Apology, or Any Apology for that MatterAs a follow up to my recent post, How to Speak Your Mind and Not Piss People Off, I thought I would move into the subject of what we public relations pros call “issues management” and the fine art of issuing public apologies. If you just want to...
Comments29/10/2016 #33 Ken BoddieMany handy tips here, Renée, for which I thank you. I have never been happy with repeated legal advice advocating never to admit wrongdoing. I suspect that many a situation can be defused by an appropriate apology rather than buttressed into a stagnant stand-off. I also like your suggestion to keep the client advised on proposed system remediation. Worth filing away as you say.28/10/2016 #28 Graham🐝 Edwards#21 I think one of the challenges to this, more than ever because of social media, is as it plays out in the world of public opinion to separate object from subjective... vile and narcissistic are subjective words and in my word only "objective" gets things done.
One persons apology is another persons "pandering"...
I sense the contrarian in me coming out... as we'll as a buzz. Again thanks for making me think.28/10/2016 #24 Aaron SkogenI just ran across this @Renée 🐝 Cormier. Great advice! It's interesting that I see this now considering I don't believe in coincidences. About an hour ago I posted this: https://www.linkedin.com/pulse/im-sorry-open-apology-aaron-skogen A very public apology. I don't normally post links to another post, but given the content, I thought it may interest you. Again, this is a wonderful reminder Renee, thanks!28/10/2016 #23 David B. GrinbergSuper awesome advice @Renée 🐝 Cormier! You provide valuable lessons is crisis communications. To reiterate some points:
1) Remember that saying from Watergate: "The cover up is always worse than the crime."
2) Thus, don't wait to apologize for a major gaffe. Do so publicly, quickly and all at once. Shine a spotlight on it.
3) Swallow your pride and eat your "humble pie" ASAP. Avoid the drip-drip-drip effect of negative media coverage over multiple news cycles.
4) By apologizing, you will usually gain empathy and forgiveness. Meanwhile, covering up the problem will only cause it to grow larger -- like a snowball rolling down a mountain and getting bigger and it picks up speed.28/10/2016 #21 Renée 🐝 Cormier#18 Thank you, Graham, for the thoughtful response. I think intention plays a major role in determining the gravity of any action. The other component, of course, is the consequences of the action. It is the difference between a serious transgression and an honest mistake. Honest mistakes are much easier to forgive. A person who has no regard for the consequences of his actions could be considered a rather vile and even narcissistic individual, and would therefore be much harder to forgive.28/10/2016 #18 Graham🐝 EdwardsAsk always @Renée 🐝 Cormier great insight and perspective. For me, if you tear way everything, an apology is the recognition of a mistake (or problem), which then more importantly begs the questions, "Is it really a mistake? Do you take ownership for the mistake? What are you going to fix the problem? and can I trust you not to make the same mistake?".
Apologies are a dime a dozen, just look at any Canadian or Politician... lol
There is some fascinating discussion in this post and I hope we can broaden the conversation...
How is a mistake defined and who defines it? (Actuaries make a living helping companies it). Who decides if it is an honest mistake or in fact a well calculated decision that unfortunately forums the light of day? Are mistakes defined by external consensus or driven by internal core
Then you have rectifying the mistake or problem...... recognition of the mistake and an apologize just isn't enough... I believe it is what is done then validates the honest recognition of the mistake and the apologize.
All your great points take us far but in the end the real question that has to be asked and part of the recognition and "apology spin needs to be, "What is the plan and the actions that show you are 'walking the talk' ?".
Thanks for making me think,
g28/10/2016 #16 Paul 🐝 KearleyVery well written @Renée 🐝 Cormier. I liked the plug for Dale Carnegie in there as well, but the one thing that is most important is this one: Give absolutely no excuses for your behaviour. You are bang on for that one. Nothing is more frustrating than someone apologizing and finishing with a "But...... " Thanks for this great piece which acts as a great reminder to us all.
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