Mark Hewitt
5/8/2016 · 1 min read · 1K · 2
To Marketing and 5 more
What is Design Thinking?

What is Design Thinking?

Design thinking is no longer simply a product development approach.  Definitions “Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of...

David B. Grinberg

David B. Grinberg

Thanks Mark Hewitt for educating some of us (like me) on "design thinking" -- very interesting indeed.

5/8/2016
Pamela 🐝 Williams

Pamela 🐝 Williams

Couldn't agree with this post more. I 'fell' into designing an BI application and had only limited experience to fall back on. What I discovered quickly was several of the tenets you mention: 1. Fail fast and fail often. I was constantly testing and actually liked it when something failed because it showed me the path we took that went wrong 2. Human-centered design is a philosophy, not a precise set of methods, but one that assumes that innovation should start by getting close to users and observing their activities. I interviewed before design, interviewed with prototypes, and then interviewed when I thought it was complete (often editing to meet the customer's need) I could go on, but suffice it to say: Good read! :-)

5/8/2016

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