PD Scullin
26/5/2018 · 1 min read · ~10 · 2
To Marketing and 5 more
Is There Hope For Humanity In The Marketing World?

Is There Hope For Humanity In The Marketing World?

After spending some time not being in advertising, I’ve found myself still thinking about what the business has become.What the hell is wrong with me?Don’t reply.Anyway, recently, Ken Auletta wrote an incredible and informative essay in The New...

Debasish Majumder

Debasish Majumder

Great insight @PD Scullin! enjoyed read and shared. thank you for the buzz.

27/5/2018
Liesbeth Leysen, MSc. beBee Brand Ambassador
27/5/2018
PD Scullin
10/1/2018 · 2 min read · ~10 · 1
To Advertising and 2 more
Is Your Marketing Suffering From The McNamara Fallacy?

Is Your Marketing Suffering From The McNamara Fallacy?

I’m finally catching up with something that’s occupied about 30% of my DVR space for months — THE VIETNAM WAR, a 17.25-hour film by Ken Burns and Lynn Novick.It’s tragic to watch as the leaders of our country make so many bad decisions. I...

PD Scullin

PD Scullin

Great point, Don Kerr. Thanks for reading and adding your perspective.

15/1/2018
PD Scullin

PD Scullin

You are so right, Brian McKenzie. We apparently never learn, or, the military industrial complex never wants to learn–– there's too much money to be made in war. So very sad. Thanks for reading and contributing. Best wishes!

15/1/2018
PD Scullin
8/8/2017 · 2 min read · ~10 · 2
To Advertising and 3 more
Do Marketers Have A Responsibility To Humanity?

Do Marketers Have A Responsibility To Humanity?

As long as there has been marketing, there has been a philosophical debate raging.Is marketing an art or a science?Consider art to be one extreme, science the other, and the practice of marketing as a pendulum swinging back and forth.Visionaries in...

PD Scullin

PD Scullin

Hmmm, you've got me thinking...

16/8/2017
Kevin Baker

Kevin Baker

are marketers human?

8/8/2017
John Vargo
28/7/2017 · 1 min read · ~10
To PPC and 2 more
Using PPC to Improve Your SEO Efforts

Using PPC to Improve Your SEO Efforts

One of the greatest advantages of Pay Per Click Marketing (PPC) is that it grants you instant control of your targeting, ads, and landing pages. Try as hard as you want, you will never get instant results out of organic SEO (search engine...

John Vargo
28/7/2017 · 1 min read · ~10
To PPC and 2 more
3 Tips For An Effective PPC Campaign

3 Tips For An Effective PPC Campaign

Understandably, many potential clients come to us looking for immediate results from a Search Engine Optimization (SEO) plan. Unfortunately this is not how SEO works, it takes time for the changes to take hold within search engine rankings as well...

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