Patrick Scullin
10/1/2018 · 2 min read · ~10 · 1
To Advertising and 2 more
Is Your Marketing Suffering From The McNamara Fallacy?

Is Your Marketing Suffering From The McNamara Fallacy?

I’m finally catching up with something that’s occupied about 30% of my DVR space for months — THE VIETNAM WAR, a 17.25-hour film by Ken Burns and Lynn Novick.It’s tragic to watch as the leaders of our country make so many bad decisions. I...

Patrick Scullin

Patrick Scullin

Great point, Don Kerr. Thanks for reading and adding your perspective.

15/1/2018
Patrick Scullin

Patrick Scullin

You are so right, Brian McKenzie. We apparently never learn, or, the military industrial complex never wants to learn–– there's too much money to be made in war. So very sad. Thanks for reading and contributing. Best wishes!

15/1/2018
Patrick Scullin
8/8/2017 · 2 min read · ~10 · 2
To Advertising and 3 more
Do Marketers Have A Responsibility To Humanity?

Do Marketers Have A Responsibility To Humanity?

As long as there has been marketing, there has been a philosophical debate raging.Is marketing an art or a science?Consider art to be one extreme, science the other, and the practice of marketing as a pendulum swinging back and forth.Visionaries in...

Patrick Scullin

Patrick Scullin

Hmmm, you've got me thinking...

16/8/2017
Kevin Baker

Kevin Baker

are marketers human?

8/8/2017
John Vargo
28/7/2017 · 1 min read · ~10
To PPC and 2 more
Using PPC to Improve Your SEO Efforts

Using PPC to Improve Your SEO Efforts

One of the greatest advantages of Pay Per Click Marketing (PPC) is that it grants you instant control of your targeting, ads, and landing pages. Try as hard as you want, you will never get instant results out of organic SEO (search engine...

John Vargo
28/7/2017 · 1 min read · ~10
To PPC and 2 more
3 Tips For An Effective PPC Campaign

3 Tips For An Effective PPC Campaign

Understandably, many potential clients come to us looking for immediate results from a Search Engine Optimization (SEO) plan. Unfortunately this is not how SEO works, it takes time for the changes to take hold within search engine rankings as well...

Rekha Bhave
19/11/2016 · 1 min read · +200
To Marketing and 2 more
Advertising

Advertising

Known fact advertising leads to customers and customers lead to revenues.If we talk about advertising few decades back , ya it was fun watching the products on television and being new to world every one enjoyed seeing the commercials.Now the...

Members