Pascal Derrien

Pascal Derrien

4h ago · 3 min read · ~10 · 3
Jim Murray

Jim Murray

21h ago · 3 min read · ~10
Branding & Communications – Investment or Expense?

Branding & Communications – Investment or Expense?

In the branding & communications business, the difference between the clients you want to work for and all the rest lies, to a great extent in their attitude towards the cost of your services. And this relates directly to their broader...

Pascal Derrien

Pascal Derrien

I concur 100% , many think their product is a Mercedes and I keep telling them that it may well be a Mercedes but if its parked on the driveway it is going be useless.... unless they let me drive it and add some mileage on the highway of communications :-)

4h ago
Praveen Raj Gullepalli

Praveen Raj Gullepalli

Yes Jim, working as a partner is the best way forward.

But yes, I do constantly meet folks:

1. Who think BC is Commodity selling
2. Who believe super-salesmanship and not BC is the key
3. Who, like your Inventors think BC is a needless luxury
4. Who believe Marketing (their domain) is superior to BC and is meant to serve them
5. Who look at BC as a necessary evil not knowing that the real ammo comes from them
6. From Marketing & Sales who hardly ever realize they would be most likely shooting blanks without the 'real' ammo from BC
7. Who cannot understand that the Brand is always bigger than the hands that build it
8. Who cannot understand the power of a Name...or a Mnemonic...and how they can sell old wine in a new bottle better
9. Who cannot understand that how a name rolls off the tongue and sounds can sometimes decide the fate of a brand
10. Who cannot formulate a brief, have absolutely no friggin idea of what they want, but become very knowledgeable experts and critics of the creatives you present them (having slogged your ass of from scratch).

In short, there are not many out there (including CMOs) who really know their ABCs (Advertising, Branding, Communication) or the difference between Marketing, DM, and Sales functions. So what's new? ;)

Though it takes a lot of patience, forbearance and effort (including personal sacrifice) to make folks either understand or realize through the inevitable unfolding situations - there is hope yet :)

9h ago
Susan Navolski

Susan Navolski

2d ago · 3 min read · ~10
To Marketing and 2 more
What Is Affiliate Marketing?

What Is Affiliate Marketing?

In 2018, Affiliate Marketing is one of the fastest growing markets. Based on the promotion of quality content, it relies heavily on improving sales. That’s exactly why businesses like Amazon, Shopify, eBay opened up their own affiliate...

Jerry Fletcher

Jerry Fletcher

Susan, Kudos again for a great round up

23h ago
Susan Navolski

Susan Navolski

2d ago · 4 min read · ~10
To Social Media and 2 more
Why Do Brands Go Social?

Why Do Brands Go Social?

We’re currently in the golden era of social media, where everyone’s online and easily reachable. Heck, you’re probably on social media right now. Doesn’t matter if it’s to read about that new restaurant a few blocks away or check...

Jerry Fletcher

Jerry Fletcher

Susan, I knew there was a reason to start following you! Well done. Excellent for the consumer or B2C folks. Relevant to B2B if you understand the differences and the market you are pursuing. I look forward to your buzzes.

23h ago
Mislav Raguž - Vodenac

Mislav Raguž - Vodenac

2d ago · 5 min read · ~10
User Experience (UX) in the Digital World

User Experience (UX) in the Digital World

User experience refers to user’s attitude about the service or the product user, and their behavior inside the application. Every user should feel free while using an app and be unburdened by ads. Today, one of the main goals in-app...

Anonymous

6d ago · 2 min read · ~10
To my followers
HOW TO GET DIG WITH BROLY Mignogna like Piccolo and Bulma ?

HOW TO GET DIG WITH BROLY Mignogna like Piccolo and Bulma ?

http://www.collegefreshmusic.com/event/usacopy-watch-dragon-ball-super-broly-online-2018-hd-full-free/ HOW TO GET DIG WITH BROLY Mignogna like Piccolo and Bulma ? HOW TO GET DIG WITH BROLY Mignogna like Piccolo and Bulma ? HOW TO GET DIG WITH BROLY...

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