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eCommerce & Digital Marketing - beBee

eCommerce & Digital Marketing

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  1. ProducerTanya Williams

    Tanya Williams

    21/02/2017
    Tips to avoid ‘shiny new thing syndrome’ when it comes to digital stuff
    Tips to avoid ‘shiny new thing syndrome’ when it comes to digital stuffAs a small business owner that wears many hats, it is hard to keep on track sometimes with all the things you should be doing, let alone the things you want to do. As a digital specialist I need to keep up to date with what is happening in the...
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    George Touryliov
    22/02/2017 #2 George Touryliov
    Thanks for post Tanya. Very actual things here.
    David B. Grinberg
    22/02/2017 #1 David B. Grinberg
    Good advice here, Tanya. Keep buzzing!
  2. Nicole Chardenet
    300 million Arabic speakers can't be wrong, right? 420 million if you count all the dialects....
    Nicole Chardenet
    Arabic Content Not Matching Arab World's Online Growth - Yappn Corp.
    yappn.com Arabic-speaking Internet users are expected to reach 197M in 2017, but Arabic content isn't keeping up. English still prevails, ignoring millions in...
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  3. ProducerEmma Jackson

    Emma Jackson

    02/02/2017
    InteList – The Perfect Tool to Manage Your Jet.Com Listings
    InteList – The Perfect Tool to Manage Your Jet.Com ListingsSlashing the product prices up to 10-15%, Jet.com started with a bang and has emerged as the 4th largest marketplace within months of its inception. The eCommerce platform has over 400,000 new customers joining every month and has inventoried over...
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    Javier 🐝 beBee
    02/02/2017 #1 Javier 🐝 beBee
    @Emma Jackson thanks for sharing it ! welcome to beBee !
  4. ProducerDaniele Tarenzi

    Daniele Tarenzi

    30/01/2017
    NEL 2016 BOOM DEGLI ANALYTICS IN ITALIA
    NEL 2016 BOOM DEGLI ANALYTICS IN ITALIAIl mercato degli Analytics nel 2016 in Italia è cresciuto del 15%, raggiungendo un valore complessivo di 905 milioni di euro. Se la Business Intelligence fa ancora la parte del leone in termini di volumi con un valore di 722 milioni di euro (+9% in...
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    Comments

    Daniele Tarenzi
    02/02/2017 #3 Daniele Tarenzi
    Ben detto, @Enrico Sasso! Non hai idea di quante battaglie in azienda per questo motivo!!!
    Fabio Lo Russo
    01/02/2017 #2 Fabio Lo Russo
    Molto interessante davvero! Bel blog, complimenti!
    Enrico Sasso
    31/01/2017 #1 Enrico Sasso
    Molto interessante. Purtroppo ancora non c'è la consapevolezza. Non sempre le imprese capiscono l'importanza di una corretta analisi dei dati. E soprattutto si limitano a leggere sommariamente senza capirci molto. Per questo crescono anche gli esperti in materia...sono semplicemente necessari!
  5. Nicole Chardenet
    Think the world's getting more divided daily? There's no better way to win their hearts and minds than through speaking their language. It's also a great way to find new customers and retain their loyalty. Hablas multilingualism?
    Nicole Chardenet
    More Multilingual Than Thou - Yappn Corp.
    yappn.com Yappn now offers 106 different languages. We're so multilingual we make the United Nations General Assembly look like a high school foreign language...
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  6. Nadiya Manir

    Nadiya Manir

    23/01/2017
    10 Awesome Tactics to Attract More Customers to Your Online Shop
    Nadiya Manir
    10 Awesome Tactics to Attract More Customers to Your Online Shop - Red Website Design Blog
    blog.red-website-design.co.uk …...
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  7. Federico 🐝 Álvarez San Martín
    Estudio de eCommerce 2016 http://iabspain.es/wp-content/uploads/estudio-ecommerce-iab-2016_vpublica1.pdf Federico 🐝 Álvarez San Martín
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  8. ProducerTrouvus Blog

    Trouvus Blog

    20/01/2017
    Magneto Ecommerce and the Importance of Recommendation Systems
    Magneto Ecommerce and the Importance of Recommendation SystemsThe Magento eCommerce platform has been revolutionizing online businesses for many years. It is highly successful due to its sophisticated style, overall functionality, and the platform’s modularity. Magento continues to grow, and new plugins are...
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  9. Nicole Chardenet
    Just because someone's fluently bilingual doesn't mean he should provide your website translation, anymore than your financial analyst should be balancing your books when she hasn't got either a CA or a CPA.
    Nicole Chardenet
    LOCALIZATION: Why You Shouldn't Ask José In Accounting To Do Your Translation - Yappn Corp.
    yappn.com Website localization is an important segment of your business strategy. You want to do it right the first time, with experts, and not Jose in...
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  10. ProducerMichael Bellina

    Michael Bellina

    18/01/2017
    Five Website Design Trends That Will Never Go Out of Style
    Five Website Design Trends That Will Never Go Out of StyleEvery year someone comes out with an article about design trends. They write about colors and layout. They are all fine and some are even useful. Rather than redesigning your site year after year, I decided to give you my style trends that will...
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    Lance Smith
    18/01/2017 #1 Lance Smith
    I totally agree. Good design structure will never go away. Simplicity is a must. I studied graphic design, and love minimalism. Sometimes Less is more!
  11. Nicole Chardenet
    We're really cranked about this! Reebonz is one of the biggest online retailers in Southeast Asia and we translated over 130,000 products into other languages including Arabic. Over half the Arab world is have Internet access in 2017 but Arabic content was at 3% in 2015. Well, now they have 130,000 more products they can buy in Arabic!
    Nicole Chardenet
    Yappn Awarded a Contract with Reebonz Limited - Yappn Corp.
    yappn.com NEW YORK, NY – January 17, 2017 – Yappn Corp. (“Yappn” or “Company”) (OCTQB: YPPN), a real-time innovative language solutions Company is pleased to announce that it has been awarded a contract for eCommerce Translation with Reebonz Limited...
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  12. Nicole Chardenet
    It seems fairly bizarre that I've seen so many Indian websites that haven't localized for a language other than English, when only about 30% of them speak it. There are more Hindi speakers in India than there are Americans overall - by 130%!
    Nicole Chardenet
    Indian eCommerce - How To Jump Your Competitors NOW - Yappn Corp.
    yappn.com Indian eCommerce growth is set to surpass the U.S. (they're sooo 2016) as the second-biggest international market. Smart vendors are localizing...
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  13. Gary Farmer

    Gary Farmer

    11/01/2017
    Hi Ecommerce People, We are about to launch a blog post on the benefits of Magento 2. If this is a topic of interest for you, we are seeking your questions, so that we can provide a valuable post. Please let me know. Thanks. Gary Farmer
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  14. ProducerTrouvus Blog

    Trouvus Blog

    10/01/2017
    4 Effective Ways To Improve Your Recommendation System
    4 Effective Ways To Improve Your Recommendation SystemA recommendation system is one of the easiest ways to improve the quality of your e-commerce platform. If your website is poorly optimized, even the best recommendation systems will struggle to save your website. When designing an e-commerce...
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  15. ProducerLianne Rhymes

    Lianne Rhymes

    05/01/2017
    Online and Self Service: The New Customer Experience
    Online and Self Service: The New Customer ExperienceAnyone who has been to the store over this holiday season may have noticed store traffic has been decreasing drastically. It was especially apparent to me on Black Friday as I walked around the stores and realized people just don’t like to go to the...
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    Comments

    Michael Bellina
    06/01/2017 #2 Michael Bellina
    Great post! One other thing to consider is that if you shop online, you can price compare. It's not something that is easy to do when you have to get in a car, drive several miles to a comparable store. A more online solution that you can easily move offline is have the ability to price match in store. Many big box stores already do it but if you can keep a customer from having to leave your store to save some money, why wouldn't you do that?

    Clothing items might be an exception but you can circumvent that by finding like styles in your store. Basically, a personal shopper. It can enhance customer experience and perhaps lead to more customer loyalty.
    Emily🐝 Bee
    05/01/2017 #1 Emily🐝 Bee
    Very interesting topic that discusses a major advancement in today's retail industry. Not so great for people with retail jobs. Also, online security of personal information & credit cards is for consideration, although fraud can happen in a store too. Great honey!
  16. ProducerJudy Caroll

    Judy Caroll

    04/01/2017
    Future Trends in the Hospitality Industry: Millennials and Social Media Rule
    Future Trends in the Hospitality Industry: Millennials and Social Media RuleFor the longest time, the hospitality industry has been this stable, undisturbed market where progress is steady and revenue is pouring in consistently, year in and year out. Big names keep on getting bigger, widening their breadth, tightening their...
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    Comments

    Paul Burge
    04/01/2017 #2 Paul Burge
    A really interesting read @Judy Caroll. Many thanks for sharing.
    Deb 🐝 Helfrich
    04/01/2017 #1 Deb 🐝 Helfrich
    Lots of interesting assessments, @Judy Caroll. I would think any destination-tye resort would want to get in on the beBee phenomenon early. We are a travel essay hungry crowd and an easy place to source some really top quality writers who could rather easily be enticed to sample a package in exchange for waxing verbose. In fact, I'm completely available to help out any place in the Pacific Northwest looking for a thoughtful write-up....
  17. ProducerMichael Bellina

    Michael Bellina

    03/01/2017
    Make A Profitable New Year's Resolution for Your Business
    Make A Profitable New Year's Resolution for Your BusinessWe all look to the new year as the proverbial reset button of our life. We are going to exercise or lose weight or stay organized, or blah, blah, blah. However like most New Year's resolutions in a few weeks they are forgotten. Why? Probably most...
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  18. Nicole Chardenet
    Forty-four *zettabytes* of data will hardly put human translators out of work even with the sudden increase in accuracy in neural machine translation. But they may do more post-editing than they've done before.
    Nicole Chardenet
    Translation Tools - A Perfect Storm for Data and Localization - Yappn Corp.
    yappn.com Translation tools have been the butt of humor and party games for years, but Neural Machine Translation (NMT) and translation cost drops will change...
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  19. ProducerMichael Bellina

    Michael Bellina

    20/12/2016
    Clarity and Simplicity are the Cornerstones of Conversion Rate Optimization
    Clarity and Simplicity are the Cornerstones of Conversion Rate OptimizationHave you ever been frustrated after clicking on an ad or tweet for an offer and come to a page where you can't figure out what is going on? How many times have you continued on to purchase that offering? Probably zero percent of the time? However,...
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    Comments

    Michael Bellina
    21/12/2016 #2 Michael Bellina
    #1 Because many purchase decisions are based on emotion, you are right that the more human the company seems, the more chance the visitor can relate. Another important thing to note is that you have to be relatable to your audience. You might be the hippest and fun company in the world but if you audience expects you to be serious, you need to reflect that.

    Unfortunately, there is no silver bullet approach. All these factors play a small part of the larger puzzle.

    Thanks for your comment.
    Preston 🐝 Vander Ven
    20/12/2016 #1 Preston 🐝 Vander Ven
    Great article. I also wanted to add something that I have noticed conversions through my experience. One thing I noticed to improve conversions was to make the sites more human -- faces, quotes, comments, etc
  20. ProducerTrouvus Blog

    Trouvus Blog

    19/12/2016
    Why Big Data Matters for Small and Medium Sized Business Owners
    Why Big Data Matters for Small and Medium Sized Business OwnersBig data is big business. Small and medium sized business owners can be intimidated by the sheer amount of data that exists and may not know how to use it  to their advantage. By understanding how big data works, knowing how to use it to increase...
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  21. Nicole Chardenet
    ...And you *do* want to support your non-English-speaking customers when they need help with their order of a fabulous Justin Bieber Christmas sweater, don't you? And you want one. You *know* you do. Don't even try to use that lame-ass "Oh, it's for my teenage daughter" line. Riiiiiiiiiight..... :)
    Nicole Chardenet
    Chat Support For Everyone Else: Go Multilingual! - Yappn Corp.
    yappn.com Chat support provides the immediate gratification customers want when they’re visiting your website. It's the complementary side to your localized...
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  22. ProducerMichael Bellina

    Michael Bellina

    13/12/2016
    A Bit of a Rant on Mobile Sites and Marketing
    A Bit of a Rant on Mobile Sites and MarketingI use my cell phone to browse articles through a variety of different apps as many people do. On occasion you find one that catches your interest, you click on the link and within 5 seconds a f-in’ ad pops up and fills the entire screen!! So you...
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    Comments

    Aurorasa Sima
    19/12/2016 #5 Aurorasa Sima
    #4 Yesterday I came across a site that uses ... I don´t know how it´s called. Instead of pop up they put a forced "open new page" on a button like "read more". The new site opens IN FRONT of the tab you have open. Really, really annoying.

    I agree with what you said. Laziness and lack of knowledge are probably an issue.
    Michael Bellina
    19/12/2016 #4 Michael Bellina
    #3 Thank you, Aurorasa, for your comment.

    I am convinced that it is laziness or more likely a lack of knowledge. Most of the advertising on websites are passed to a third party who sell these websites packages with a plethora of buzzwords and metrics that most know of, but don't really understand. I am also willing to bet that the owners of these sites check that the pop-ups are working and never go back. Like I said, it's not a good marketing technique to frustrate your customers.
    Aurorasa Sima
    15/12/2016 #3 Aurorasa Sima
    It´s horrible. On marketers sites, you read about the "war between customers and advertisers", which is the best proof of how the mindset of what seems to be a whole industry is wrong.

    You gotta do better than "fighting" your potential clients.... it´s not even that we hate advertisements or do not understand that people need to make a living.

    People buy magazines like Vogue for the advertisements. We just hate bad and intrusive ads being forced on us.

    About 20 % of people now use an adblocker on their mobiles too.
    Michael Bellina
    13/12/2016 #2 Michael Bellina
    #1 I've never listened to him but I've heard he's really good. It's a common problem that boils down laziness. I try to keep it PG but I can swear with the best of them. Thanks for your comment.
    Graham🐝 Edwards
    13/12/2016 #1 Graham🐝 Edwards
    Nice buzz @Michael Bellina... you should hear Gary Vaynerchuk's rants on pop-up ads. You swear much less than he does.
  23. Paul Burge

    Paul Burge

    13/12/2016
    Food for thought...Comparing the biggest hotel chain in the world with Airbnb.
    Comparación entre la cadena de hoteles más grande del mundo Wyndham y Airbnb.
    Paul Burge
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    Comments

    Cepee Tabibian
    13/12/2016 #3 Cepee Tabibian
    Wow, changing the whole industry.
    Paul Burge
    13/12/2016 #2 Paul Burge
    Year created/año creación,
    Number of hotels/número de hoteles,
    Number of employees/número de empleados
    Turnover/facturación
  24. ProducerIan Moyse

    Ian Moyse

    12/12/2016
    Your Personal Brand In Social Selling
    Your Personal Brand In Social SellingBy Ian Moyse (Industry Cloud and Channel Sales Leader) , rated #1 Cloud Influencer 2016 and Awarded a Linkedin Power Profile 2015I am often amazed at how little most sales people invest in the value of their own personal brand and lack understanding...
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    Comments

    Sushmita Thakare Jain
    15/12/2016 #25 Sushmita Thakare Jain
    Great Post Ian Moyse! Personal Branding is one of my favorites. 'Having an online brand is not about necessarily having your name in lights (pun above) or being known or famous, it is the public view you give of yourself to others .' So true!
    Thanks for sharing, will share it ahead.
    Jan 🐝 Barbosa
    15/12/2016 #24 Jan 🐝 Barbosa
    Dont miss this @Rebecca Matias !!!
    Wendy van Gilst
    14/12/2016 #23 Wendy van Gilst
    Great post, interesting insights! Personal branding is one of my favorites :-)
    Paul Burge
    13/12/2016 #21 Paul Burge
    An incredibly useful article @Ian Moyse. Many thanks for sharing and a warm welcome to bebee.
    Cepee Tabibian
    13/12/2016 #20 Cepee Tabibian
    Welcome to the hive @Ian Moyse! Great post, thanks for sharing.
    CityVP 🐝 Manjit
    13/12/2016 #19 CityVP 🐝 Manjit
    First of all, a big hearty welcome to you Ian. In the past I have followed your Twitter account because of your background in Cloud but it is good to see you express views in the area of social selling.

    The first time I encountered social selling was when I was a part of the Fast Company discussion group and 16 years ago, the chief discussion was the feature on "Brand You" from Tom Peters https://www.fastcompany.com/28905/brand-called-you

    At the time social networking was not in the form it is today, but we still had an online profile as a part of discussion groups or in the form of whatever blogs we chose to write. I remember my immediate reaction was the association Tom Peter's article had with FMCG goods i.e. it made me feel like a product.

    It is not until the arrival of Facebook that I actually did feel like I was product, in this case a product for Facebook to make its money, my personal information would be what this marketer would be trading on and so I became a refusenik.

    NetLingo: Refusenik
    http://www.netlingo.com/word/refusenik.php

    I'm still a cell-phone refusenik having joined Facebook due to my Toastmasters club presence there, but my cell-phone refusenik stance will likely end next year also. So I can understand the term "social selling" in this context, that this form of branding is now so common place, it simply goes with the territory. As Bob Dylan said "The Times are Changin" - which I will write up as a buzz.
    Lisa 🐝 Gallagher
    13/12/2016 #18 Lisa 🐝 Gallagher
    Very helpful article @Ian Moyse, appreciate the tips. Welcome to beBee!
    Michele Williams
    13/12/2016 #17 Michele Williams
    "Personal brand management, Social selling and experience in how to leverage these is going to continue to become increasingly important and as a differentiator to you personally. " @Ian Moyse, this is very relevant for startup founders looking for customers, employees and investors. I look forward to your next post. I have added you to a beBee Buzz list on Twitter. You will be able to follow @Javier 🐝 beBee, @Juan Imaz, @Matt 🐝 Sweetwood , official beBee posts and posts from many bees who also tweet. All are welcome to subscribe at https://twitter.com/MicheleWilliamz/lists/bebee-buzz
    Ross Campbell
    12/12/2016 #16 Ross Campbell
    Hi, @ianmoyse welcome to beBee. I really enjoyed this post and thanks to @Jan 🐝 Barbosa for sharing.

    I've been reading and studying up on Social Selling for a while now. Looking forward to your next post.

    Ross
    Franci🐝Eugenia Hoffman
    12/12/2016 #15 Franci🐝Eugenia Hoffman
    Extending a warm welcome to beBee @Ian Moyse and thank you for sharing your valuable post. Thank you for the tag @Irene Hackett
    Deb 🐝 Helfrich
    12/12/2016 #14 Deb 🐝 Helfrich
    Pleased to have you buzzing around the hives, @Ian Moyse. I have to concur with your observation that most people don't want to hear about your sandwich - on other sites.

    Around beBee, there is a variety, richness, and ultimately a deepness of engagement that comes about in sharing around the things in life that we are interested in and that bring us joy. Many, many people make fulfilling livelihoods in the food and beverage industry and every single one of us partake of food a few times a day, just to shift the perspective a tiny bit.

    The nuance of the power of the beBee concept is summed up best by thinking of the world as our playground.
    Pascal Derrien
    12/12/2016 #13 Pascal Derrien
    Here here the legendary mr channel sales is in the house ;)
    George Touryliov
    12/12/2016 #12 George Touryliov
    Welcome to beBee @Ian Moyse! Thanks for this valuable post!.
    Michele Williams
    12/12/2016 #11 Michele Williams
    Welcome @Ian Moyse!
    Milos Djukic
    12/12/2016 #10 Anonymous
    Welcome @Ian Moyse and thank you.
    John White, MBA
    12/12/2016 #9 John White, MBA
    @Ian Moyse, welcome to beBee! Thanks for this A+ post. And a huge thank you and kudos to @Irene Hackett for recruiting top quality people to beBee.
    Matt 🐝 Sweetwood
    12/12/2016 #8 Matt 🐝 Sweetwood
    Welcome @Ian Moyse! Buzz On!
    "Social Media in terms of a brand and engagement is a long play. Do not expect instant gratification." - exactly and that is why I say Social media is not something you do but is a lifestyle.
    Jan 🐝 Barbosa
    12/12/2016 #6 Jan 🐝 Barbosa
    @Ian Moyse Is TOP BRASS In Social !!! Thanks For Shout @Irene Hackett !!! @Ross Campbell @Wendy van Gilst !!!
    Jan 🐝 Barbosa
    12/12/2016 #4 Jan 🐝 Barbosa
    @Irene Hackett !!! Thanks !!!! Been reading about Ian quite some time , actually he jumped into my radar when he made an online interview with Tim Hughes... Have to admit, before that i was centered in social media... Yet @Ian Moyse View more
    @Irene Hackett !!! Thanks !!!! Been reading about Ian quite some time , actually he jumped into my radar when he made an online interview with Tim Hughes... Have to admit, before that i was centered in social media... Yet @Ian Moyse alerted me of the world that moves all the net !!! The world of CLOUD !!! Welcome @Ian Moyse !!!! Close
  25. ProducerDaniele Tarenzi

    Daniele Tarenzi

    12/12/2016
    Agenda Digitale: Italia ancora terzultima in Europa
    Agenda Digitale: Italia ancora terzultima in EuropaL’Agenda Digitale italiana è entrata nelle fasi più calde. Il Governo ha nominato un commissario straordinario per accelerarne l’attuazione. Dopo anni di continue riduzioni, nel 2015 la spesa in tecnologie digitali della Pubblica Amministrazione è...
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    Comments

    Mario Vittorio Guenzi
    16/12/2016 #3 Mario Vittorio Guenzi
    #2 @Davide Caretti e i risultati li stiam vedendo purtroppo.
    Per altro sarei curioso di sapere se nelle altre nazioni un azienda che puo' essere anzi che e' critica per la difesa nazionale sia privata, e' anche vero che ormai si assumono le compagnie di contractors (quando ero giovane si chiamavano mercenari o orridi, il politically correct e' ovunque) come appoggio alle forze armate nei teatri di combattimento, quindi nulla di strano a pensarci bene.
    Davide Caretti
    15/12/2016 #2 Davide Caretti
    #1 Verissimo. Ma credo sia stata una delle peggiori privatizzazioni della storia mondiale!
    Mario Vittorio Guenzi
    12/12/2016 #1 Mario Vittorio Guenzi
    Paradossalmente son convinto che la privatizzazione di telecom e i successivi cambi di management e di proprieta' societaria sia una delle cause maggiori d questo ritardo
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