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eCommerce & Digital Marketing - beBee

eCommerce & Digital Marketing

+ 100 buzzes
  1. Nicole Chardenet
    It seems fairly bizarre that I've seen so many Indian websites that haven't localized for a language other than English, when only about 30% of them speak it. There are more Hindi speakers in India than there are Americans overall - by 130%!
    Nicole Chardenet
    Indian eCommerce - How To Jump Your Competitors NOW - Yappn Corp.
    yappn.com Indian eCommerce growth is set to surpass the U.S. (they're sooo 2016) as the second-biggest international market. Smart vendors are localizing...
  2. Gary Farmer

    Gary Farmer

    Hi Ecommerce People, We are about to launch a blog post on the benefits of Magento 2. If this is a topic of interest for you, we are seeking your questions, so that we can provide a valuable post. Please let me know. Thanks. Gary Farmer
  3. ProducerTrouvus Blog

    Trouvus Blog

    4 Effective Ways To Improve Your Recommendation System
    4 Effective Ways To Improve Your Recommendation SystemA recommendation system is one of the easiest ways to improve the quality of your e-commerce platform. If your website is poorly optimized, even the best recommendation systems will struggle to save your website. When designing an e-commerce...
  4. ProducerLianne Rhymes

    Lianne Rhymes

    Online and Self Service: The New Customer Experience
    Online and Self Service: The New Customer ExperienceAnyone who has been to the store over this holiday season may have noticed store traffic has been decreasing drastically. It was especially apparent to me on Black Friday as I walked around the stores and realized people just don’t like to go to the...


    Michael Bellina
    06/01/2017 #2 Michael Bellina
    Great post! One other thing to consider is that if you shop online, you can price compare. It's not something that is easy to do when you have to get in a car, drive several miles to a comparable store. A more online solution that you can easily move offline is have the ability to price match in store. Many big box stores already do it but if you can keep a customer from having to leave your store to save some money, why wouldn't you do that?

    Clothing items might be an exception but you can circumvent that by finding like styles in your store. Basically, a personal shopper. It can enhance customer experience and perhaps lead to more customer loyalty.
    Emily🐝 Bee
    05/01/2017 #1 Emily🐝 Bee
    Very interesting topic that discusses a major advancement in today's retail industry. Not so great for people with retail jobs. Also, online security of personal information & credit cards is for consideration, although fraud can happen in a store too. Great honey!
  5. ProducerJudy Caroll

    Judy Caroll

    Future Trends in the Hospitality Industry: Millennials and Social Media Rule
    Future Trends in the Hospitality Industry: Millennials and Social Media RuleFor the longest time, the hospitality industry has been this stable, undisturbed market where progress is steady and revenue is pouring in consistently, year in and year out. Big names keep on getting bigger, widening their breadth, tightening their...


    Paul Burge
    04/01/2017 #2 Paul Burge
    A really interesting read @Judy Caroll. Many thanks for sharing.
    Deb 🐝 Helfrich
    04/01/2017 #1 Deb 🐝 Helfrich
    Lots of interesting assessments, @Judy Caroll. I would think any destination-tye resort would want to get in on the beBee phenomenon early. We are a travel essay hungry crowd and an easy place to source some really top quality writers who could rather easily be enticed to sample a package in exchange for waxing verbose. In fact, I'm completely available to help out any place in the Pacific Northwest looking for a thoughtful write-up....
  6. ProducerMichael Bellina

    Michael Bellina

    Make A Profitable New Year's Resolution for Your Business
    Make A Profitable New Year's Resolution for Your BusinessWe all look to the new year as the proverbial reset button of our life. We are going to exercise or lose weight or stay organized, or blah, blah, blah. However like most New Year's resolutions in a few weeks they are forgotten. Why? Probably most...
  7. Nicole Chardenet
    Forty-four *zettabytes* of data will hardly put human translators out of work even with the sudden increase in accuracy in neural machine translation. But they may do more post-editing than they've done before.
    Nicole Chardenet
    Translation Tools - A Perfect Storm for Data and Localization - Yappn Corp.
    yappn.com Translation tools have been the butt of humor and party games for years, but Neural Machine Translation (NMT) and translation cost drops will change...
  8. ProducerMichael Bellina

    Michael Bellina

    Clarity and Simplicity are the Cornerstones of Conversion Rate Optimization
    Clarity and Simplicity are the Cornerstones of Conversion Rate OptimizationHave you ever been frustrated after clicking on an ad or tweet for an offer and come to a page where you can't figure out what is going on? How many times have you continued on to purchase that offering? Probably zero percent of the time? However,...


    Michael Bellina
    21/12/2016 #2 Michael Bellina
    #1 Because many purchase decisions are based on emotion, you are right that the more human the company seems, the more chance the visitor can relate. Another important thing to note is that you have to be relatable to your audience. You might be the hippest and fun company in the world but if you audience expects you to be serious, you need to reflect that.

    Unfortunately, there is no silver bullet approach. All these factors play a small part of the larger puzzle.

    Thanks for your comment.
    Preston Vander Ven
    20/12/2016 #1 Preston Vander Ven
    Great article. I also wanted to add something that I have noticed conversions through my experience. One thing I noticed to improve conversions was to make the sites more human -- faces, quotes, comments, etc
  9. ProducerTrouvus Blog

    Trouvus Blog

    Why Big Data Matters for Small and Medium Sized Business Owners
    Why Big Data Matters for Small and Medium Sized Business OwnersBig data is big business. Small and medium sized business owners can be intimidated by the sheer amount of data that exists and may not know how to use it  to their advantage. By understanding how big data works, knowing how to use it to increase...


  10. Nicole Chardenet
    ...And you *do* want to support your non-English-speaking customers when they need help with their order of a fabulous Justin Bieber Christmas sweater, don't you? And you want one. You *know* you do. Don't even try to use that lame-ass "Oh, it's for my teenage daughter" line. Riiiiiiiiiight..... :)
    Nicole Chardenet
    Chat Support For Everyone Else: Go Multilingual! - Yappn Corp.
    yappn.com Chat support provides the immediate gratification customers want when they’re visiting your website. It's the complementary side to your localized...
  11. ProducerMichael Bellina

    Michael Bellina

    A Bit of a Rant on Mobile Sites and Marketing
    A Bit of a Rant on Mobile Sites and MarketingI use my cell phone to browse articles through a variety of different apps as many people do. On occasion you find one that catches your interest, you click on the link and within 5 seconds a f-in’ ad pops up and fills the entire screen!! So you...


    Aurorasa Sima
    19/12/2016 #5 Aurorasa Sima
    #4 Yesterday I came across a site that uses ... I don´t know how it´s called. Instead of pop up they put a forced "open new page" on a button like "read more". The new site opens IN FRONT of the tab you have open. Really, really annoying.

    I agree with what you said. Laziness and lack of knowledge are probably an issue.
    Michael Bellina
    19/12/2016 #4 Michael Bellina
    #3 Thank you, Aurorasa, for your comment.

    I am convinced that it is laziness or more likely a lack of knowledge. Most of the advertising on websites are passed to a third party who sell these websites packages with a plethora of buzzwords and metrics that most know of, but don't really understand. I am also willing to bet that the owners of these sites check that the pop-ups are working and never go back. Like I said, it's not a good marketing technique to frustrate your customers.
    Aurorasa Sima
    15/12/2016 #3 Aurorasa Sima
    It´s horrible. On marketers sites, you read about the "war between customers and advertisers", which is the best proof of how the mindset of what seems to be a whole industry is wrong.

    You gotta do better than "fighting" your potential clients.... it´s not even that we hate advertisements or do not understand that people need to make a living.

    People buy magazines like Vogue for the advertisements. We just hate bad and intrusive ads being forced on us.

    About 20 % of people now use an adblocker on their mobiles too.
    Michael Bellina
    13/12/2016 #2 Michael Bellina
    #1 I've never listened to him but I've heard he's really good. It's a common problem that boils down laziness. I try to keep it PG but I can swear with the best of them. Thanks for your comment.
    Graham🐝 Edwards
    13/12/2016 #1 Graham🐝 Edwards
    Nice buzz @Michael Bellina... you should hear Gary Vaynerchuk's rants on pop-up ads. You swear much less than he does.
  12. Paul Burge

    Paul Burge

    Food for thought...Comparing the biggest hotel chain in the world with Airbnb.
    Comparación entre la cadena de hoteles más grande del mundo Wyndham y Airbnb.
    Paul Burge


    Cepee Tabibian
    13/12/2016 #3 Cepee Tabibian
    Wow, changing the whole industry.
    Paul Burge
    13/12/2016 #2 Paul Burge
    Year created/año creación,
    Number of hotels/número de hoteles,
    Number of employees/número de empleados
  13. ProducerIan Moyse

    Ian Moyse

    Your Personal Brand In Social Selling
    Your Personal Brand In Social SellingBy Ian Moyse (Industry Cloud and Channel Sales Leader) , rated #1 Cloud Influencer 2016 and Awarded a Linkedin Power Profile 2015I am often amazed at how little most sales people invest in the value of their own personal brand and lack understanding...


    Sushmita Thakare Jain
    15/12/2016 #25 Sushmita Thakare Jain
    Great Post Ian Moyse! Personal Branding is one of my favorites. 'Having an online brand is not about necessarily having your name in lights (pun above) or being known or famous, it is the public view you give of yourself to others .' So true!
    Thanks for sharing, will share it ahead.
    Jan 🐝 Barbosa
    15/12/2016 #24 Jan 🐝 Barbosa
    Dont miss this @Rebecca Matias !!!
    Wendy van Gilst
    14/12/2016 #23 Wendy van Gilst
    Great post, interesting insights! Personal branding is one of my favorites :-)
    Paul Burge
    13/12/2016 #21 Paul Burge
    An incredibly useful article @Ian Moyse. Many thanks for sharing and a warm welcome to bebee.
    Cepee Tabibian
    13/12/2016 #20 Cepee Tabibian
    Welcome to the hive @Ian Moyse! Great post, thanks for sharing.
    CityVP 🐝 Manjit
    13/12/2016 #19 CityVP 🐝 Manjit
    First of all, a big hearty welcome to you Ian. In the past I have followed your Twitter account because of your background in Cloud but it is good to see you express views in the area of social selling.

    The first time I encountered social selling was when I was a part of the Fast Company discussion group and 16 years ago, the chief discussion was the feature on "Brand You" from Tom Peters https://www.fastcompany.com/28905/brand-called-you

    At the time social networking was not in the form it is today, but we still had an online profile as a part of discussion groups or in the form of whatever blogs we chose to write. I remember my immediate reaction was the association Tom Peter's article had with FMCG goods i.e. it made me feel like a product.

    It is not until the arrival of Facebook that I actually did feel like I was product, in this case a product for Facebook to make its money, my personal information would be what this marketer would be trading on and so I became a refusenik.

    NetLingo: Refusenik

    I'm still a cell-phone refusenik having joined Facebook due to my Toastmasters club presence there, but my cell-phone refusenik stance will likely end next year also. So I can understand the term "social selling" in this context, that this form of branding is now so common place, it simply goes with the territory. As Bob Dylan said "The Times are Changin" - which I will write up as a buzz.
    Lisa 🐝 Gallagher
    13/12/2016 #18 Lisa 🐝 Gallagher
    Very helpful article @Ian Moyse, appreciate the tips. Welcome to beBee!
    Michele Williams
    13/12/2016 #17 Michele Williams
    "Personal brand management, Social selling and experience in how to leverage these is going to continue to become increasingly important and as a differentiator to you personally. " @Ian Moyse, this is very relevant for startup founders looking for customers, employees and investors. I look forward to your next post. I have added you to a beBee Buzz list on Twitter. You will be able to follow @Javier 🐝 beBee, @Juan Imaz, @Matt 🐝 Sweetwood , official beBee posts and posts from many bees who also tweet. All are welcome to subscribe at https://twitter.com/MicheleWilliamz/lists/bebee-buzz
    Ross Campbell
    12/12/2016 #16 Ross Campbell
    Hi, @ianmoyse welcome to beBee. I really enjoyed this post and thanks to @Jan 🐝 Barbosa for sharing.

    I've been reading and studying up on Social Selling for a while now. Looking forward to your next post.

    Franci🐝Eugenia Hoffman
    12/12/2016 #15 Franci🐝Eugenia Hoffman
    Extending a warm welcome to beBee @Ian Moyse and thank you for sharing your valuable post. Thank you for the tag @Irene Hackett
    Deb 🐝 Helfrich
    12/12/2016 #14 Deb 🐝 Helfrich
    Pleased to have you buzzing around the hives, @Ian Moyse. I have to concur with your observation that most people don't want to hear about your sandwich - on other sites.

    Around beBee, there is a variety, richness, and ultimately a deepness of engagement that comes about in sharing around the things in life that we are interested in and that bring us joy. Many, many people make fulfilling livelihoods in the food and beverage industry and every single one of us partake of food a few times a day, just to shift the perspective a tiny bit.

    The nuance of the power of the beBee concept is summed up best by thinking of the world as our playground.
    Pascal Derrien
    12/12/2016 #13 Pascal Derrien
    Here here the legendary mr channel sales is in the house ;)
    George Touryliov
    12/12/2016 #12 George Touryliov
    Welcome to beBee @Ian Moyse! Thanks for this valuable post!.
    Michele Williams
    12/12/2016 #11 Michele Williams
    Welcome @Ian Moyse!
    Milos Djukic
    12/12/2016 #10 Anonymous
    Welcome @Ian Moyse and thank you.
    John White, MBA
    12/12/2016 #9 John White, MBA
    @Ian Moyse, welcome to beBee! Thanks for this A+ post. And a huge thank you and kudos to @Irene Hackett for recruiting top quality people to beBee.
    Matt 🐝 Sweetwood
    12/12/2016 #8 Matt 🐝 Sweetwood
    Welcome @Ian Moyse! Buzz On!
    "Social Media in terms of a brand and engagement is a long play. Do not expect instant gratification." - exactly and that is why I say Social media is not something you do but is a lifestyle.
    Jan 🐝 Barbosa
    12/12/2016 #6 Jan 🐝 Barbosa
    @Ian Moyse Is TOP BRASS In Social !!! Thanks For Shout @Irene Hackett !!! @Ross Campbell @Wendy van Gilst !!!
    Jan 🐝 Barbosa
    12/12/2016 #4 Jan 🐝 Barbosa
    @Irene Hackett !!! Thanks !!!! Been reading about Ian quite some time , actually he jumped into my radar when he made an online interview with Tim Hughes... Have to admit, before that i was centered in social media... Yet @Ian Moyse View more
    @Irene Hackett !!! Thanks !!!! Been reading about Ian quite some time , actually he jumped into my radar when he made an online interview with Tim Hughes... Have to admit, before that i was centered in social media... Yet @Ian Moyse alerted me of the world that moves all the net !!! The world of CLOUD !!! Welcome @Ian Moyse !!!! Close
  14. ProducerDaniele Tarenzi

    Daniele Tarenzi

    Agenda Digitale: Italia ancora terzultima in Europa
    Agenda Digitale: Italia ancora terzultima in EuropaL’Agenda Digitale italiana è entrata nelle fasi più calde. Il Governo ha nominato un commissario straordinario per accelerarne l’attuazione. Dopo anni di continue riduzioni, nel 2015 la spesa in tecnologie digitali della Pubblica Amministrazione è...


    Mario Vittorio Guenzi
    16/12/2016 #3 Mario Vittorio Guenzi
    #2 @Davide Caretti e i risultati li stiam vedendo purtroppo.
    Per altro sarei curioso di sapere se nelle altre nazioni un azienda che puo' essere anzi che e' critica per la difesa nazionale sia privata, e' anche vero che ormai si assumono le compagnie di contractors (quando ero giovane si chiamavano mercenari o orridi, il politically correct e' ovunque) come appoggio alle forze armate nei teatri di combattimento, quindi nulla di strano a pensarci bene.
    Davide Caretti
    15/12/2016 #2 Davide Caretti
    #1 Verissimo. Ma credo sia stata una delle peggiori privatizzazioni della storia mondiale!
    Mario Vittorio Guenzi
    12/12/2016 #1 Mario Vittorio Guenzi
    Paradossalmente son convinto che la privatizzazione di telecom e i successivi cambi di management e di proprieta' societaria sia una delle cause maggiori d questo ritardo
  15. ProducerPeter Wijeyaratne
    Liquid expectations in a digitally engaged world !
    Liquid expectations in a digitally engaged world !No one can afford to ignore the rapidly changing digital landscape. Based on Business Intelligence and data visualization wisdom that is being shared around I have collated information from recent forums and added points for reflection in the list...
  16. ProducerLorraine Brown

    Lorraine Brown

    Generation Z Marketing Tips
    Generation Z Marketing TipsMarketing has changed significantly over the past few years as more companies have started targeting their efforts towards Millennials, a completely new and different type of consumer than we’ve ever seen before. But just as businesses are starting...


    Pamela 🐝 Williams
    07/12/2016 #3 Pamela 🐝 Williams
    Thanks for sharing Lorraine. Very interesting. I'm wondering if you think this would apply to recruiting g millennial and gen Z to volunteer organizations? I work with the Sierra Club and we're very interested in bringing the younger generations into the fold.
    Cepee Tabibian
    07/12/2016 #2 Cepee Tabibian
    #1 I agree. Mobile is the future of everything. @Lorraine Brown thanks for sharing, generation Z is a fascinating group given that they've never known a life offline nor one void of social networks.
    Michael Bellina
    07/12/2016 #1 Michael Bellina
    Great information! Another thing to consider is that they do all of this on their phone. My son is a "Z" and he uses his laptop for writing papers and that's about it. He watches Netflix and YouTube on a 3.5 inch screen. It is important that your marketing to this generation in a mobile context or you may miss them.
  17. ProducerMichael Bellina

    Michael Bellina

    Your SEO Campaign is Only As Good As Your Conversions
    Your SEO Campaign is Only As Good As Your ConversionsThere is no doubt that driving traffic to your website is imperative to its success. However, I have come across sites that have great traffic but zero conversions. Just to be clear, conversions come in all different flavors. They range from the...
  18. ProducerPreston Vander Ven
    2 Important Tools For Succeeding At Network Marketing
    2 Important Tools For Succeeding At Network MarketingArticle from my Blog Freedom"When you do a little more that the average person, you get great results"Blogging System The most important thing someone needs to do when they start any business, is to build a List. This list is their potential...
  19. ProducerDaniele Tarenzi

    Daniele Tarenzi

    Viniamo.it:  da oggi il vino online si sceglie e si compra con le playlist
    Viniamo.it: da oggi il vino online si sceglie e si compra con le playlistNasce Viniamo: wine-shop digitale per scegliere, comprare e vivere il vino in modo nuovo. Su www.viniamo.it è possibile scoprire i vini curiosando tra le playlist: selezioni di etichette e bottiglie per ispirare la scelta in modo semplice, creativo...


    Daniele Tarenzi
    09/12/2016 #5 Daniele Tarenzi
    @Chiara Randazzo Caspita, questa sì che è una fantastica idea!!! sai che quasi quasi lo faccio anche io...grazie!
    Chiara Randazzo
    07/12/2016 #4 Chiara Randazzo
    #3 @Daniele Tarenzi: nel fine settimana ho ordinato la playlist natalizia...mi sono pure tolta il peso di un regalo!
    Daniele Tarenzi
    05/12/2016 #3 Daniele Tarenzi
    @Chiara Randazzo Non dirlo a me! :-D
    Michele Basile
    02/12/2016 #2 Anonymous
    Un'ottima iniziativa commerciale. Mi piacciono molto i vini divisi per "tematiche". Spero vadano bene perché per adesso non spediscono negli USA.
    Chiara Randazzo
    02/12/2016 #1 Chiara Randazzo
    Una figata questa delle playlist. Viene in socorso soprattutto di chi, come me, non è un'intenditore/trice.
  20. ProducerTrouvus Blog

    Trouvus Blog

    8 industries you didn’t expect to be driven by recommendations!
    8 industries you didn’t expect to be driven by recommendations!Everyone who loves watching films, listening to music, traveling, or shopping online will agree that there is nothing quite as satisfying as finding new products or destinations that are “just right”. But not everybody is aware that behind pretty...
  21. ProducerKatrina Chua

    Katrina Chua

    The Many Ways of Selling your ERP Software Products
    The Many Ways of Selling your ERP Software ProductsSome exciting and explosive flicks are lined up for 2017: fantasy action “Wonder Woman”, adventure “Kong: Skull Island”,  animation “The Boss Baby” and thriller “Annabelle 2”. Each flick was creatively filmed to bear unique plot and relatable story...
  22. Nicole Chardenet
    The distinction seems minor but if you don't understand the importance of one you'll not likely succeed at the other. As the world gets mobile it gets more global and that means optimizing your website properly not just for a great visual experience but also speaking your prospective customers' languages.
    Nicole Chardenet
    The Difference Between eCommerce and mCommerce - Yappn Corp.
    yappn.com What’s the difference between eCommerce and mCommerce? eCommerce is ordering online, and mCommerce is mobile commerce. Why is the distinction...
  23. George Touryliov
    With the right plan, you can enhance people’s social media experience and generate more sales. In this article, you’ll discover seven tips to improve your ecommerce using social media -
    George Touryliov
    7 Tips for Improving Online Sales Using Social Media : Social Media Examiner
    www.socialmediaexaminer.com Want to improve your online sales process? Discover seven tips to use social media to connect with prospects and customers and improve your...
  24. ProducerLuisana Cartay

    Luisana Cartay

    5 Lessons And 5 Mistakes In ECommerce From 12 CRO Experts
    5 Lessons And 5 Mistakes In ECommerce From 12 CRO ExpertsAt Photoslurp we are constantly thinking of new ways to increase conversion rates (who isn’t, right?). How to improve conversion rates for our clients, for our company, for our blog… We are always reading about the latest findings in the field and...


    CityVP 🐝 Manjit
    11/12/2016 #4 CityVP 🐝 Manjit
    #2 Hi @Luisana Cartay just as Qualaroo wrote an online book in the CRO segment, I am seeing this form of content marketing in other areas such customer engagement, in this case the online book is written by three leaders at Intercom https://www.intercom.com/books/customer-engagement FYI The Intercom guys utilize quotes from heavy hitters in the digital marketing area, as well as emerging productivity leaders such as Slack (i.e. there CMO Bill Macaitis).
    CityVP 🐝 Manjit
    01/12/2016 #3 CityVP 🐝 Manjit
    #2 My big take away from Qualaroo is that they have thought their business through - they are not sharing a book as much as they have detailed their thinking - and that thinking is not reserved for the CRO world, it crosses over into other professions also, because it's basis is seeing value from the customer's eyes and knowing what value is.

    The value in writing that book is that it now free's up the Qualaroo people to think about what they have not thought about - and that means their minds are much more focused on what is working and listening to the value flowing into their business.

    For you the CRO part is more critical, for me it is valuing the applied process I see and my appreciation of the thinking that went into creating the fundamentals of their business. A competitor to Qualaroo cannot compete on learning the fundamentals, but what is being continously improved beyond that. When it comes to your five lessons, it is just another form of applied learning and I beginning to see that application informing your own professional insight.

    When your first buzzed, it was all about photopulse. Now you are exploring, testing the waters of your professional world and I see the convergence in that all the way back to Barcelona. That is a flow I enjoy because it is natural and it is real. I really dig it !
    Luisana Cartay
    30/11/2016 #2 Luisana Cartay
    #1 @CityVP 🐝 Manjit thanks so much for your kind words! That book from Qualaroo looks very useful, thanks for sending it over. Cheers!
    CityVP 🐝 Manjit
    30/11/2016 #1 CityVP 🐝 Manjit
    This is the second buzz I have read from you. My conclusion, Photoslurp should feel very proud to have a Marketing Manager with your passion. I treat this as a different form of content marketing as one that is driven from your heart as a professional. There is so much content marketing which is from marketers who think sharing equates with engagement and so such efforts are wasted. The reason you have kept my interest is that I trust you.

    When it comes to Conversion Rate Optimization, Qualaroo has done a really good job with their online "book"

    I did not know of Photoslurp before the first buzz I read of yours and I did not know anything about CRO or even Qualaroo, all I can go by is my intuitive sense of trust, which includes the ingenuity in the naming of a business and how that business brands itself with purpose/meaning.

    If we look at trust barometer instruments like that of Edelman http://www.edelman.com/insights/intellectual-property/2016-edelman-trust-barometer/ you will soon see how relevant trust is in the 21st Century and more importantly where trust is broken. I am not a fan of average marketing or average PR or even average HR but I keep an eye open for those that have won my trust and so I look forward to your future buzzes.
  25. ProducerMichael Bellina

    Michael Bellina

    Why conversion optimization is so important for your eCommerce business
    Why conversion optimization is so important for your eCommerce businessAccording to Wikipedia, conversion optimization, or conversion rate optimization (CRO) “is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage”. If you...
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