Good ideas in Sainsbury's, replacing the usual end of aisle offers for a range dedicated to a consumer need.They did the same last Christmas and they were happy with the results. So they are back with new ideas!
The new range of Sainsbury's Private Label for healthy products.
They are doing good campaigns at the moment, focusing on how they help communities around their stores.Part of the money the members spend in buying Private Label products on their shops goes for charities. Good driver for their loyalty scheme!!