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  1. ProducerMark Ross-Smith

    Mark Ross-Smith

    The Future of OTA Loyalty Programs
    The Future of OTA Loyalty ProgramsOnline Travel Agents (OTAs) are known as an effective distribution channel for hotel rooms,  but with more major hotel brands pushing direct bookings in an effort to reduce commissions paid out to agents– this leaves OTAs searching for the next...


    Elizabeth Harris
    23/06/2016 #1 Elizabeth Harris
    I would put a thought into how to create loyalty regarding the hotel industry. With a hotel chain maybe it is easier, but what about the other hotels? It would be interesting to read an article specializing on costumer fidelity on these. Great article @Mark Ross-Smith