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  1. Joanna Hofman

    Joanna Hofman

    If a father and a son are choosing a car together, they’ll likely go for the one providing the most fuel efficiency or the one offering the best interior design, instead of settling for a middle alternative that offers a little bit of both. If two men are deciding on corporate strategy together, they may be more likely to go all-in for one approach or take some cards off the table completely. If a woman is involved in the decision making, though, moderate paths are more likely. - WHY DOES THIS HAPPEN ?
    Joanna Hofman
    Men Choose Differently When They Choose with Other Men
    hbr.org Research on gender and joint decision...