- Producer10/07/2017Middle East’s leading gathering of senior maritime officials focusing on maritime surveillance and offshore patrol vessels (OPVs)Middle East governments’ are investing over US$20 billion on offshore patrol vessels to combat maritime threats. This is why OPVs are now becoming the fastest-growing segment of the naval vessel market in the region.If you are targeting the Middle...
- Producer12/05/20165 Reasons Your Awesome Engagement is Creeping People OutThe locksmith and the burglar use the same tools in the same way. They both pick your locks and gain entry to your home or office. What's the difference?Context is keyContext has close relatives, Permission and Intent. Together, they make the...
Comments22/02/2017 #17 Paul "Pablo" Croubalian#15 Agreed, @Sasa Radovic. Still, some degree of discomfort is unavoidable in any sales situation. It usually comes right before the buy/don't buy decision, and, often, immediately after they bought. That's normal and healthy.
Annoyance is much more dangerous. We humans can tolerate discomfort. Even hardship is bearable. It's petty annoyances that drive us crazy22/02/2017 #11 Paul "Pablo" Croubalian#7 Probably not, Robert. I just rejected a few new prospective clients. Nobody likes a "me-me-me" attitude and I have no interest in perpetuating it.
One insisted on blog posts of less than 200 words. How can one provide value to the read in 200 words?
Another actually said, "Just push the features. If the buyers can't figure out the benefits, they're too stupid to buy."
Wow (and not in a good way)22/02/2017 #9 Paul "Pablo" Croubalian#8 LOL, it's probably coming. When I first wrote the "Location-based Marketing" posts way back when I mentioned that possibility. It now exists and can get pretty annoying.
There's a restaurant nearby that sends off a SMS whenever I'm nearby for more than a few seconds. They are on a corner that has a traffic light. Every freaking time I hit that red light, I get a notification. It's enough for me to never go.22/02/2017 #8 Phil FriedmanVery, very, very nice piece, Paul. This drips with marketing common sense. Sometimes I wonder when some marketing brain will decide it's a brilliant idea to pump a message to my WiFi enabled smartphone upon my exiting the men's room ... "Hi, did you check your fly?"22/02/2017 #7 Robert CormackGood post, @Paul "Pablo" Croubalian. I was explaining to a client the other day that social media isn't the time to "grab" customers. I suggested, instead, that he use "comments" to establish a dialogue, much the way we do here. "Don't be so quick to sell," I said. "Show an interest and wait for them to decide they want to use you." Not sure if it registered or not.
- 10/07/2016Innovative container shipgrendz.com A container ship with a hemispherical-shaped bow, which can significantly reduce wind drag, is under construction at Japanese shipbuilder Kyokuyo Shipyard, at its facility about 7km northeast of the Kanmon Straits in Yamaguchi Prefecture. The ship’s...