- Producer16/08/2017New Trends in Cybersecurity, Artificial Intelligence, Iot, and Emerging Technologies by Chuck Bro0ks New Trends in Cybersecurity, Artificial Intelligence, Iot, and Emerging Technologies Sharing Links to some of my recent published writings and activities. *5 Tech Voices You Should Be Following on...
- 16/08/2017Careers & Jobs in Digital MarketingMoved Permanentlygoo.gl Digital Marketing Careers and Jobs in...
- Producer16/08/2017Why Are Today’s Marketers Deluding Themselves?Ours is often a pretty ridiculous business.Ad agency people obsessively talk about creating “great work.”Marketers delude themselves that their audiences are eager and hungry for their messages.Hell, some marketers even think people want to be their...
Comments16/08/2017 #3 Jim MurrayAtta Boy @Patrick Scullin. Always knew you had your head on straight. The last 8 years of my agency career were spent working mainly on Proctor and Gamble business. The advertising managers there were really smart. They only made judgements based on what they thought their customers would think. They knew their customers very well and all that rubbed off on us. Every year we would win these little things called Golden Spark Plugs...not for subjectively great advertising, but for advertising that helped build brand share in a tangible way. So when I went on my own that became my mantra. BTW...if you don't already, you should get to know Bob Hoffman at the Type A Group in San Fran. Sign up for his weekly newsletter. It's great because it tells the truth as we have come to believe it, about all kinds of things advertising and marketing. I'd advice young agency guys to do the same, but they are too wrapped up in re-inventing the wheels that we re-invented years ago,16/08/2017 #2 Patrick ScullinI agree in spirit Devesh 🐝 Bhatt, but the point is the audience determines the quality and effectiveness of great work. We as creators must do whatever exercises we need to produce our work, but we cannot be the judges of its worth. Thanks for reading and commenting.16/08/2017 #1 Devesh 🐝 BhattIf it is empathetic to the audience, truthful, engaging and interesting. It is great work.
If it is any of the above, it is great work.
True, it is subjective, true it needs context, but so do many many things.
To honor a contract and deliver what is required, one needs professionalism.
To be creative, one has to aspire to do great work using some creative inputs which can only be deemed logical in retrospect:)
- Producer15/08/2017The Horizon of The Digital Printing MarketMore than ever, the 16th edition of Graphitec, the trade fair for all graphic communication, was marked by technological innovations. An update on the 2018 - 2022 evolution of the various markets was also at the heart of the events. This article...
- 14/08/2017The nucleus of a new world, a new economy, and a new society is fundamentally dependent on a positive, empowering evolution of individuals. When people are made to feel worth more than the cost of their upkeep against the sterile assessment of their market value, a renaissance of potential born from the womb of self-awareness takes place. Today we realize that digital technology is more than amusement and efficiency - it is our printing press, our steam engine, and the catalyst for another Enlightenment.
- Producer14/08/201710 Common Misconceptions About Inbound MarketingFor years now "inbound marketing" has been a buzz word. Yet surprisingly, a lot of businesses still don't understand what it is, why it is better for companies and customers alike, why it is the natural way of marketing, and how to go about it. Even...
- Producer12/08/2017Your cause is having a negative effectCause emails are a cause of distress. Dozens arrive in my mailbox each day, most from groups I've never even heard of. They, clearly, got my email address from a cause I supported. Or used to. And I'm bailing out faster than the bilge pumps on the...
- Producer11/08/2017Starting over when it's probably too lateLearning a language is learning a culture. A language’s syntax offers clues to the way a society thinks, and the changes (over centuries) reflect the evolution of social interactions and the shifts in the way people view their local culture and the...
Comments15/08/2017 #19 Peter Altschuler#18 Russian is ideal for learning English, @Brian McKenzie. I studied it in high school, and English suddenly made sense.
I'm sure that if I'd studied Latin or Greek, as my grandparents did, that I'd have had the same advantage, but my school didn't offer those "classics." It was the middle of the Cold War, and Russian was the logical alternative.12/08/2017 #18 Brian McKenzieI never learned English grammar, until I started studying Russian in college. I believe I still understand Russian better than English even though it is not my native language. The rules seem more logical than, "this is the way we do it" that I learned in the American classrooms.12/08/2017 #17 Franci🐝Eugenia Hoffman, beBee Brand AmbassadorIt's unfortunate we do not appreciate the English language, meaning we seem to conform it to the latest trend or what works to communicate. Even colloquial expressions vary from region to region, which must bring on confusion for those attempting to learn English.11/08/2017 #16 Susan 🐝 Rooks, the Grammar Goddess#13 As do I sometimes, @Dominuque! Of course, others are far smarter than I in so many ways . . . they probably shake their head and sigh when I do something kind of dumb in the tech world . . . or the music world . . . or the travel world . . .11/08/2017 #15 Susan 🐝 Rooks, the Grammar Goddess#14 And that's one of the oddities of the language, @Peter Altschuler, although I suspect it's universal with other languages as well. Why a sweater in American is called a jumper in England (and perhaps other countries) is a mystery. But a fun one at that.11/08/2017 #14 Peter Altschuler#9 For several years, @Susan Rooks, I edited the English-language version of "Buongiorno Venezia," a weekly newsletter about Venice, Italy. Yet the Italian publisher insisted that the text use British English.
Switching gears from U.S. to U.K. often sent me on lengthy quests to find the British equivalent of ordinary words; "jumper" instead of "sweater," for instance. The use of plurals, too, is different, as is the placement of punctuation and, obviously, the spelling.
It did, however, come in handy when clients needed copy to be Anglicized for use in British English-speaking countries.11/08/2017 #13 Dominique 🐝 Petersen#9 It's different when you're an editor; you HAVE to know all the rules. What I mean is my reading an email or a post and trying to figure out what the writer is trying to convey. For example, incorrect spelling or wrong word usage makes it difficult to follow. I can accept that from a foreign writer as they have another language. I find it hard to accept from someone who only has ONE Language—English! ;o)11/08/2017 #12 Peter Altschuler#6 Ah, @Dominique Petersen, that is a bit of a problem. Yet it may explain why audiobooks are so popular. I can speak from experience about that medium, since I've recorded several wonderful titles -- "Major Pettigrew's Last Stand," "The Peculiar," and "Creativity, Inc." among them.
That may not qualify as actual book reading, but it's better than reading articles about the Kardashians.11/08/2017 #10 Peter Altschuler#5 Math, @Lisa Vanderburg, is far more logical than language, but the rules are not meant to be broken.
My youngest daughter was absolutely convinced that she wasn't going to graduate from high school because she was sure she was going to fail math. The anxiety didn't help. Her eldest sister suggested that she spend a single weekend with her husband Ron, a man I referred to as a mathemagician.
In two days, he made everything so clear, so straightforward, and so unintimidating that my daughter walked away with a B+ for the class... and went on to graduate magna cum laude from college.
I placed out of college-level math because I'd taken calculus in high school, but I never cared a bit about mathematics. It was only my teachers' skill that gave me an appreciation of numbers, equations, and theorems and allowed me to excel.
So my guess is that you just need to find the right "interpreter" -- someone who's fluent in the language of math and knows how to translate it for others.11/08/2017 #9 Susan 🐝 Rooks, the Grammar Goddess#1 To be fair, @Dominique Petersen, it's not just the young.
Many of my copyediting clients are in their 40s, 50s, or 60s. They just have forgotten some things they knew, or perhaps they weren't paying much attention back in school.
And if I hadn't decided about 25 years ago to really study this topic of American grammar and usage, I'd be among them! I was really surprised at the rules I'd either never known or had forgotten.11/08/2017 #7 Peter Altschuler#2 My life's an endless litany of grammatical affronts, @Susan Rooks. From billboards proclaiming, "Most 747's to Paris," to the now thankfully diminished use of "persons" ("The rally was attended by 500 persons of various backgrounds") instead of "people," my days are pocked with blemishes on English.
English, to its credit, is a sponge. It readily absorbs words and phrases from other languages and makes itself a little more expressive in the process. (The Académie Française doesn't feel the same way about French.) Yet it's not an easy language to master. Its pronunciation makes no sense, its possessives are unique, and its genders don't really exist, which results in a lot of "theirs" there.
H-o-w-e-v-e-r... I'd never propose that people must have a command of every nuance to be masterful writers. All they have to do is be able to be understood in print. Granted, that requires the ability to think about and organize what's to be said, and that's a discipline that begins at the beginning -- with the input a child gets from its parents.
As with any apprenticeship, it's vital to learn which tools to use, how to use them, and how to care for and maintain them. Grammar, punctuation, and syntax are the toolkit of language, and they can help transform misshapen ideas into ones that make sense.
Of course, we don't get to choose to become an apprentice of language. We're forced into it and, frequently, we're tutored by those who never made it to the level of Master. But that's what public schools are for... if they invest in great teaching and do the job they're intended to do.11/08/2017 #4 Peter Altschuler#1 I almost understand the mounting flaws among the young, @Dominique Petersen. Their schooling and their parents and the culture bear the blame (along with cuts to local education budgets, of course). What's inexplicable is the inability -- by people who should know better -- to write even simple declarative sentences. Yet maybe they're just trying to be young and hip and not so oh-so-20-minutes-ago.
But I have another target in my scope: the media. Their adoption and use of contemporary idiocies only perpetuates the notion that those phrases and words might be right. Examples? "Fail" as a noun, as in "an epic fail." Or "go missing," as if missing were a destination, instead of a state of (non)being. Apparently, "vanish" and "disappear" have, ahem... gone missing.11/08/2017 #2 Susan 🐝 Rooks, the Grammar Goddess"Take grammar. Americans seem to think it’s absorbed by osmosis. That’s true, in a sense, but if the source is incorrect or corrupted, so are the lessons passed along to the children. If you be learned that this sentence done satisfies what you knows about English, well… you’re going to be at a distinct disadvantage."
Love, love, LOVE this, @Peter Altschuler! I know that there are a lot of ways to be smart and to be seen as being smart, and I realize that English grammar and usage may not be among someone's top strengths.
That being said, it is learnable. And it's necessary that we all learn it. The basics are everywhere -- in my posts and those of others -- because presenting ourselves as professionals means showing our ability to communicate in a professional manner. Otherwise, our smarts may not shine through; they may be buried under poorly constructed sentences or errors in word usage that turn readers or listeners away.
OK, enough. Yes. I wish more folks would pay attention to this basic way of showing their worth to others. Thanks for being such a strong voice here.
- 09/08/2017Everyone on beBee knows the importance of personal branding so I thought you may enjoy this article I just wrote on building a strong personal brand.Personal Branding: Foolproof Guide to Build Credibility & Trusttopdogsocialmedia.com Your social media presence is a representation of your personal branding & how you are perceived online. Here’s six ways to enhance your personal...
- Producer11/08/20174 Signs that you’re Getting Positive Responses in your ContentBusinesses no doubt can never live without having good content at their disposal. If anything, content creates establishes the difference between success and failure. So, marketers should always keep their eye on content that actually works in...
- 10/08/2017B2B marketers, this is a good one for you.A Marketer’s Guide to B2B Marketing Automation Platformswww.business2community.com
- 10/08/2017You will enjoy this one. Give it a read.A Complete Guide to Perform Influencer Marketingwww.business2community.com
- ProducerHive🐝Talk Special - Featuring Upcoming Special EventsMatt Sweetwood our USA beBee CEO applied for the 2017 Social Fresh Dec.2017's Orlando Conference. #beBeeExplore conferences - Let's go to Social Fresh ! Vamos a Social Fresh ! What we try to accomplish here depends on your...
Comments10/08/2017 #7 stephan metral 🐝 Innovative Brand AmbassadorCC @Liesbeth Leysen, MSc. International Management, Certified Executive Coach. Brand Ambassador beBee, Inc. @Maria Teresa Redondo Infantes @Melonie Dodaro @Don Philpott☘️ @Deb🐝 Lange, Brand Ambassador @beBee @Deborah Levine @Hugo Chinchilla @Flavio 🇯🇵 Souza 🐝10/08/2017 #6 stephan metral 🐝 Innovative Brand AmbassadorCC @John White, MBA, bees are amplifying the buzz would you like to intervview @Matt 🐝 Sweetwood during a recorded zoom interview, so i can use the video as a promoter on FB,YTB,TWT ? That would surely help the Social Fresh conference application.
- Producer#beBeeExplore conferences - Let's go to Social Fresh ! Vamos a Social Fresh !What we try to accomplish here depends on your contribution to read & watch the following content and act accordingly to the call to the action plan.Matt 🐝 Sweetwood our USA beBee CEO applied for the 2017 Social Frech Dec.2017's Orlando...
Comments10/08/2017 #16 stephan metral 🐝 Innovative Brand AmbassadorCc@Yogesh Sukal @Yedu 🐝 Panicker @Tausif Mundrawala @Sweta Parmar @Sergio Gomez Creativo 360 @Sergio Weinfuter @Josean Rueda Cardenas please share on Twitter and partcipate on FB, motivate your contacts to make the Buzz all around the world !09/08/2017 #10 David B. GrinbergThank you, Stephan, for being so proactive in sharing another buzzing blog post with important information which is relevant to all bees -- and multilingual, no less, nice!
I echo your call to action and encourage all bees to heed and act upon your message, Stephan.
@Matt 🐝 Sweetwood has our unequivocal support, as always. Matt, like @Javier 🐝 beBee @Juan Imaz @John White, MBA -- as well as the beBee teams in Madrid and NYC, the global ambassadors and ALL bees -- deserve much praise for always going the extra mile in making beBee so sweet...Vamos!!!!
- 09/08/20179 productivity tools I use to add more hours to my day9 productivity tools I use to add more hours to my day | Listly Listlist.ly Since I’m a married woman who works from office as well as home, it can be hard to be productive, especially when I’m balancing my work, my studies, and other responsibilities. Being in the field of marketing, I thought about researching out some...
- 08/08/2017Breaking News: @Lance 🐝 Scoular, Brand Ambassador and "The Savvy Navigator" from Sydney, Australia, has created a new and exciting hive called "Backstage" which I highly recommend joining. Thanks for considering this and keep buzzing!BackstageBackstage Backstage: If “All the world's a stage”, as Shakespeare wrote, then here is an insight into “The Good, The Bad and the Ugly,” my behind the scenes sharing of current projects, some successes, epic failures and really raw ugly stuff, from my
- Producer08/08/2017Do Marketers Have A Responsibility To Humanity?As long as there has been marketing, there has been a philosophical debate raging.Is marketing an art or a science?Consider art to be one extreme, science the other, and the practice of marketing as a pendulum swinging back and forth.Visionaries in...
- Producer07/08/2017I Have Failed More Than 1,000 Times and That's Why I Love beBeePeople keep asking me, "Why do you love beBee so much?" Just last week one person I was talking to online was like, "I don't get it. beBee is just a job. Why are so passionate about it?" This person is like many people I talk to, employed in the...
Comments08/08/2017 #25 Lance 🐝 ScoularReminds me of the Bamboo.
You plant the seed.
Nothing appears to happen for 5 years.
However, beneath the surface, strong roots are developing and growing.
The fifth year arrives.
... in 6 weeks the bamboo grows to 80 feet tall, supported by those roots that nobody saw.
We now see the results of your personal brand, your roots, @John White, MBA07/08/2017 #22 David B. GrinbergJohn, I just tweeted this and pinned to top of my Twitter home page per #MondayMotivation for easy RETWEETS https://twitter.com/DBGrinberg
cc: @Javier 🐝 beBee @Lisa 🐝 Gallagher @Jan 🐝 Barbosa @Franci🐝Eugenia Hoffman, beBee Brand Ambassador @Lance 🐝 Scoular @Milos Djukic07/08/2017 #21 Jerry FletcherJohn, Well told. Point taken. There is a principle here that is evident in how you came to beBee. It is the wellspring of this coterie of minds. It is Trust. Each of us trusts the others to share our reality. Each of us trusts the others to hear us. Each of us trusts the others be in the moment with us. We share because we trust. I can't think of a better place to be.07/08/2017 #20 David B. GrinbergThanks for another good read, John. You make some excellent points as usual, as do the commenters below. I like to remind people that it took Thomas Edison hundreds of failed attempts before he finally got it right in his pursuit of inventing the light bulb. Yet he viewed each failed attempt at bringing him one step closer to reaching the goal. Persistence and perseverance are always key. I would also note that people tend to remember the successes and breakthroughs, rather than the many failures along the way. Thus, my advice -- like that of others -- is to view failure as a stepping stone toward success.07/08/2017 #18 Deb 🐝 HelfrichYou know, @John White, MBA, there are a lot of parallels between your personal story and the story of this platform (and lots of startups) most people and businesses only get known AFTER all the hard work and countless hours and hundreds of moments of finding it so hard, that quitting is top of mind.
As a society, as much as we might like meme's about enjoying the journey, we want our spoils immediately.
To get things right, to operate in the sweet spot of being true to ourselves or our business vision, we have to often toil for an indeterminate time believing in what will be, while we put in the effort and plain old hard work to create whatever needs to be created to get to our dream.
When it comes to a personal brand, creating a personal career, your example shines brightly, as it is in the writing and in having conversations with readers - so that our personality shines alongside the polished written product - that we attract opportunities we couldn't have applied to in a million ATS submissions.07/08/2017 #17 Chas ✌️ Wyatt@John White, MBA, I hesitate to say anything about your profile pic, because the last time I did that when you were using the illustrated one, you changed it as I was typing in my comment. Perhaps you discovered a previously unknown black hole. Going by the title of your post, I hope you are not thinking of using Michael Jordan's portrait ("failed to make more than 1,000 shots"). Seeing the Ambassador pic in the heading, without a head, reminds me of the "Headless Horseman"; it isn't even the middle of August, so don't go channeling subliminal images of Halloween, even though, Goodwill has already insisted on 'undertaking' decorating their stores with Halloween decor. I won't delve into the implications of the color Orange. I know this is meaningless chatter in relation to the content of your buzz. But, your buzz said it all. I am glad you have found a shoe that fits.🐝07/08/2017 #14 Renée 🐝 CormierGood for you, @John White, MBA ! Nobody will ever know how outstanding you are until you put yourself out there. Resumes say very little about you, but being able to demonstrate your expertise and through your writing and other social media friendly mediums is invaluable. Sooner or later, someone will notice that you've got something on the ball. Shared this post all over for you.
- Producer03/08/2017#VIDEO #MustRead: Anthony Scaramucci's proposed Trump White House communications plan#BREAKING #VIDEO #ABCNEWS #THISWEEK with #GeorgeStephanopolos #EXCLUSIVE Interview with Former #WhiteHouse #Communications Director #AnthonyScaramucci (.@Scaramucci) on August 13, 2017Below is former White House Communications Director Anthony...
Comments11/08/2017 #10 Oliver McGee, PhD, MBA, CFRM, AFWCI.@POTUS .@realDonaldTrump Announces new nominee for #US #LaborSecretary at .@WhiteHouse press conference Thursday https://www.nytimes.com/video/us/politics/100000004937194/trump-labor-secretary.html View more.@POTUS .@realDonaldTrump Announces new nominee for #US #LaborSecretary at .@WhiteHouse press conference Thursday https://www.nytimes.com/video/us/politics/100000004937194/trump-labor-secretary.html Close05/08/2017 #9 Oliver McGee, PhD, MBA, CFRM, AFWCISIDENOTE: #POLITICO #MorningConsult Poll: 67% #LikelyVoters say Congress shouldn't seek to impeach .@POTUS .@realDonaldTrump http://www.politico.com/story/2017/08/05/democrats-trump-russia-blowback-241346?cid=apn05/08/2017 #8 Lisa 🐝 GallagherHe didn't walk the talk. Appreciate you posting this @Oliver McGee, PhD, MBA, CFRM, AFWCI but I can't get past the cluster *frig* this Admin and #45 have created. I have never seen people so polarized. Once a person becomes President, they are supposed to Represent ALL of us, not just their base. As for Scarmucci, he reminded me of a fast talking car sales person. Sorry, that's just how I feel.05/08/2017 #6 Oliver McGee, PhD, MBA, CFRM, AFWCI"Middle-income Americans will experience profound relief, and taxes will be simplified for everyone, and I mean everyone. America is one of the highest-taxed nations in the world. Reducing taxes will cause new companies and new jobs to come roaring back into our country."03/08/2017 #2 Oliver McGee, PhD, MBA, CFRM, AFWCIBelow is former White House Communications Director Anthony Scaramucci's proposed communications plan (submitted to CNN, Updated August 2, 2017). William D. Cohan, author of “Why Wall Street Matters,” thinks .@Scaramucci #SkybridgeCapital founder could return to his firm or the media.
- 02/08/2017“With beBee, it’s an even playing field. We treat a YouTube video the same as a video that’s created natively on the platform. The algorithm is determined by the interaction of the users. So from a content creator’s vantage point, there is not a platform that’s quite like beBee with the organic reach that you can get.” @John White, MBAEp. 79 - Get Known on beBee with John Whitewww.chrisspurvey.com oday on the Get Known series my special guest is John White. John is the social media director for beBee, an up and coming social media platform that has a lot of great opportunities to capitalize on because it encompasses the...
Comments03/08/2017 #14 Chris Spurvey#13 LOL! The only leafs games I miss are when they travel to PST. We are on the end of the earth here in Newfoundland and this old geezer cannot stay up past midnight.
I am a bit of a weirdo when it comes to hockey. I do not feel the hatred most Leafs fans have for the Habs. I am kind of emotionless when it comes to any other team including the HABS. LOL03/08/2017 #12 David B. GrinbergKudos, Chris, on the excellent interview. @John White, MBAi is the original "godfather" of beBee for those of us in the USA who were prompted to join the platform because of his wise recommendations. Moreover, John is an invaluable asset to beBee in general and everyone in his network in particular (across social media platforms).
Thus, three cheers for, John! Thank you again, John, for all YOU do -- which is a heck of a lot. Ditto that for @Javier 🐝 beBee @Matt 🐝 Sweetwood @Juan Imaz @Hugo Chinchilla as well as Netta, Federico, Itziar and the entire beBee team (too many people to name),
And thanks again, Chris, for featuring John in this intriguing interview. Both of your important insights and keen analysis of beBee and the fluid social media landscape are always appreciated...Vamos!!!
PS - shared on three hives: "Social Marketing Solutions" and "Marketing and Communications" and "Social Media Marketing".02/08/2017 #8 Paul "Pablo" CroubalianWow, Guys... Chris, I take the Leafs dig back.. . Thanks for the big shout out to https://www.myTweetPack.com
FYI The LinkedIn functions are active including much of the Enhanced Company / Showcase Page Analytics. We'll pop in more stuff as people ask for it.
- Producer02/08/2017Think Motivational Quotes Don't Make A Difference in Marketing?When things get tough, many people turn to a motivational quote for a bit of inspiration. Some of these pithy sayings have become celebrated parts of society’s lexicon. Not me, I figured it was too superficial. My particular loss seemed...
Comments06/08/2017 #6 Dorothy Cooper#3 Pascal, look me up on Twitter and there are some great Twitter Chats with some very bright and enthusiastic people from around the world. Tweet to me and I will give you a list and not all who quote may be worthy of the quotation. So I invite you to join in and sometimes offering quotes on a subject may escape the pedestrian canned advice. Be Well, Dorrie I appreciate you stopping by my blog.06/08/2017 #5 Dorothy Cooper#2 I appreciate the kind words, lately, the healthcare bills in the Congress would impact me and many other people with disabling conditions. My arthritis is very challenging since it is progressive. I retired and now I feel that I must retool my skills and my knowledge to contemplate remaining financially viable.
Be Well, Dorrie05/08/2017 #4 Dorothy CooperThanks, David, I know Marsha is very selective about what she adopts and I do not quite understand what "Thrive Global" is in terms of product or movement, however, I do see that might be of interest to her and she wants to grow her Instagram following. She also feels strongly about certain social causes but I bet she might like to be interview on @beBee. Let me know if I can help.03/08/2017 #3 Pascal DerrienWhen sharing your personal journey you made it easier to relate to Marsha I have a presence on twitter but doing the bare minimum there actually I don't fully understand that platform. Now on the quotes side of things I read a few last week that resonated with me but maybe because they were coming from people I respect I found that the same quotes coming from marketers may leave me cold is it the power of the quote or the channel it does emanate from I don't know that make them powerful? :-)03/08/2017 #1 David B. GrinbergThanks Dorothy for sharing that moving story in the first part of this buzz and introducing us to Marsha Wright, for those not familiar with her. I also like all the great sayings which very inspirational! Maybe we can get Marsha to join beBee, how cool would that BEE?
- Producer01/08/2017Small Solutions... Big Results (No. 1)THE FIRST IN A SERIES OF RETROSPECTIVES THAT LOOK BACK AT THREE DECADES OF FINDING VALUE-ENGINEERED SOLUTIONS... Preface: This article begins a series that looks back at various value-engineered solutions to problems encountered by the author in...
Comments03/08/2017 #37 Phil Friedman#30 I agree entirely, Milos, Science and Engineering aren't always just about the "big" stuff, but just as often about understanding and improving the "little" things in life -- like, as you point out, how deep-cycling cell phone batteries reduces their working life.03/08/2017 #36 Phil Friedman#34 Peter> "I'm trying to establish that the term "value engineering" is not a universally understood term.."
Ah, Peter, if you had only said that at the beginning of your first comment, my eyes would not be glazing over with this exchange.
To be clear, I agree with you that the term may not have a single universally-accepted definition. But then how many such terms do?
I believe it sufficient that I used the term in one of its commonly accepted meanings. I am sorry if you mistook what the piece might be about. But it seems to me that the title clearly indicated the article was about "small solutions". Moreover, the lead image reinforces that point, especially in the simulated drawing title box, where it actually describes the object that will be the focus of attention. And if those were not enough to warn you off potential ennui, the first highlighted statement left little doubt.
"Engineering isn't always simply about the design of a product but just as often about the planning and execution of the building of that product..."
Cheers!03/08/2017 #35 Anonymous#34
1. Meaning of “value engineering” in the English Dictionary:
"The process of reducing the cost of producing a product without reducing its quality or how effective it is:
Substantial value engineering had to be done to control costs." (http://dictionary.cambridge.org/dictionary/english/value-engineering)
2. "Value Engineering (VE) is concerned with new products. It is applied during product development. The focus is on reducing costs, improving function or both, by way of teamwork-based product evaluation and analysis. This takes place before any capital is invested in tooling, plant or equipment." - from article: Value Analysis (VA) and Value Engineering (VE): Definitions and Benefits on advice-manufacturing.com (http://www.advice-manufacturing.com/Value-Analysis.html)
3. "Value Engineering is a systematic analysis method which, when properly applied to a product, process, or service, will reduce costs and increase profit margins. It involves creativity and challenges existing procedures, revealing successful new strategies. It is also known as Value Analysis. The results and techniques are the same." - from McGill University Value Engineering Workshop
4. "Value engineering can be defined as an organized effort directed at analyzing designed building features, systems, equipment, and material selections for the purpose of achieving essential functions at the lowest life cycle cost consistent with required performance, quality, reliability, and safety." - from the U.S. General Services Administration (GSA) website
(https://www.gsa.gov/portal/category/21589)03/08/2017 #34 Peter Altschuler#29 No, @Phil Friedman, I'm not trying to build a straw man. I'm trying to establish that the term "value engineering" is not a universally understood term.
Rather than being mundane, it's particularly domain-specific. So, for those of us who are not in engineering or government or nautical construction, we're far more likely to impose our own definition than yours. In such a situation, it helps to clarify the intent.
Your article is technical, and it requires a certain level of knowledge and comprehension. I don't have that and, if I'd known at the outset that it "may be of interest to engineers and tradesman who deal regularly with construction- and manufacturing-related problems and issues," I'd have focused my attentions elsewhere.03/08/2017 #30 Anonymous@Phil Friedman please continue with this series. It's gonna work.
"The practical side of science and engineering" - down to earth science - a few simple strategies.
Associate Professor of Materials Science and Engineering and Director of the Monash Energy Materials & Systems Institute (MEMSI), Monash University, Australia Jacek Jasieniak, reveals a few simple strategies to extend your phone's battery life by more than 40 per cent. Monash is one of Australia's leading universities and ranks among the world's top 100.
Article: "Explainer: how to extend your phone’s battery life" (https://theconversation.com/explainer-how-to-extend-your-phones-battery-life-80958)03/08/2017 #29 Phil Friedman#24 No, Peter, you're not just saying. Your seeking to build a straw man argument by assuming a definition of "value-engineering" that serves your own purposes.
To wit, a commonly accepted definition of value engineering is, "Value engineering (VE) is a systematic method to improve the "value" of goods or products and services by using an examination of function. Value, as defined, is the ratio of function to cost."
The particular example I chose here illustrates the performance of a particular operation necessary during the construction of a high-tech military vessel, under a NAVSEA government contract, at a cost far below what was expected or budgeted. Sorry, if that strikes you as too mundane to be of interest, but frankly that is the reaction of a writer who talks about such things, not that of anyone who is a shop-floor veteran, engineer or otherwise. In this context, I am happy to ...
Cheers!03/08/2017 #25 Anonymous#24 Just guess Peter, I could write an article on how to fight against hydrogen embrittlement and the environmentally-enhanced cracking of military equipment, including naval ships and fighter. This seems like a very important technological breakthrough, but it is not. Social media is not the ground for such "so-impressive value-engineered solution". Finally, an article like this one by Phil has great practical value and certainly represents a practical and useful example of a successful engineering in a specific field. Science and engineering are not only in national laboratories and large research centers. The work of engineers is also practical. Just my 2 cents.03/08/2017 #24 Peter AltschulerNah, @Phil Friedman, that ain't gonna work.
I've written about grazillions of "value-engineered solutions" that have nothing to do with any actual engineering. It's one of those, well... marketing phrases intended to make something seem oh-so-impressive.
It could be about improving operations with new technology that is engineered to simplify interactions, accelerate transactions, and improve productivity because, yes, it's value is engineered-in. Or about a ship whose hull design is so advanced that it slips through water with less drag than a dolphin and, as a result, uses less fuel, increases speed, and reduces onboard manhours, all due to the fact that it's value-engineered.
I'm just sayin'.03/08/2017 #23 Phil Friedman#8 Thanks, @Todd Jones, for reading and the kind words. Plugs for the intake holes were placed in the female tool by working from the CAD drawings. A male plug placed in a female tool leaves a hole in the molding when it is removed from the tool. Same for the waterjet drives, which were inserted through holes in the transom. We built special purpose alignment jigs for the intake grates which had a vertical spike that extended up into the hull and which had to kiss a laser light beam from a jig on the transom in order for us to know that the waterjet units could be buckled up to the intake ducts/grates.
A lot of measuring, laser projecting, etc. However, you need to keep in mind that the only really tricky part was to assure that the drive would couple properly to the intake ducts because the engines were coupled to the drives via Cardan shafts (a long jack shaft with a constant velocity universal joint at each end.
I will tag you, as requested, for subsequent installments of the series. Thanks and cheers!03/08/2017 #22 Phil Friedman#17 @Lada 🏡 Prkic, much of my writing has been in the interpretation of technical material for an educated, though not necessarily technically oriented audience. I've found the effort gratifying, and my gut tells me you would too. Moreover, your English is beautify and flawless. So if you were to feel the need for a cooperating copy editor, I'd be pleased to helpin any way I could. Not pressuring you. Not pressuring you. Not pressuring you. Cheers!03/08/2017 #21 Phil Friedman#16 That's why, Graham, I believed this might have some wider appeal to even those who couldn't care less about grinding perfect flats for backing washers. In this case, I think the lesson(s) transfer to business management, as well. Thank you for reading and commenting. Cheers!02/08/2017 #19 Phil Friedman#7 Milos, I appreciate the suggestion and already planned to do so -- eventually. What I've discovered, however, is that simultaneously sharing a piece in a number of groups breaks up the "trending" stats among the group notices and tends to retard distribution in the main feed. (LI worships trending and so gives better distribution to what the Algirithm sees as more popular articles.)
So better to wait for sharing into groups until the initial rush of views and likes is complete and the piece sits on the LI "long tail". Cheers!02/08/2017 #18 Phil Friedman#14 Except, @Peter Altschuler, that would not satisfy those who tend to start reading at the end in an effort the glean the crux without the work of reading through the piece.
Oh, and BTW, with all due respect, what is not clear about my deck and preface which said: "THE FIRST IN A SERIES OF RETROSPECTIVES THAT LOOK BACK AT THREE DECADES OF FINDING VALUE-ENGINEERED SOLUTIONS ... This article begins a series that looks back at various value-engineered solutions to problems encountered by the author in the course of several decades of boat and yacht building and shipyard management. "?
Anyway, thanks for reading and commenting. Cheers!
- Producer01/08/2017beBee: The 'Other' Online Tool for Your Personal Brand If you’re a social media savvy entrepreneur or business person, you’re already familiar with the professional benefits of Facebook, Twitter, and LinkedIn. (Especially the latter.) But did you know there’s another networking tool that can...
Comments04/08/2017 #45 Wayne Yoshida#44 @Kate Paine - and others!
Here is the introduction:
Every now and then, new Ambassadors are announced:
There is an application here:
Hope to see you there / here!
And thanks for noticing the new picture!02/08/2017 #34 Liesbeth Leysen, MSc. International Management, Certified Executive Coach. Brand Ambassador beBee, Inc.super post!02/08/2017 #33 Liesbeth Leysen, MSc. International Management, Certified Executive Coach. Brand Ambassador beBee, Inc.written with love for beBee, so wow, well done!02/08/2017 #31 Lisa 🐝 GallagherHi @Kate Paine, Great buzz with tons of wonderful info! You wrote: "beBee compliments your existing social media presence and is an addition to your online toolkit, which won’t require too much additional effort. If you’re an established LinkedIn professional, setting up your beBee profile will be a breeze since you can copy over most, if not all, of your professional credentials." So true, and very easy! beBee sure is supportive of their users, just love it!
- Producer31/07/2017The Scoop on Marketing the New York TimesThe New York Times’ Truth Campaign: Getting to the StoryAbout 18 months ago, Meredith Kopit Levien and her team at The New York Times made a bold decision. “We needed to start thinking about The New York Times as a consumer brand and take its power...
Comments02/08/2017 #6 Liesbeth Leysen, MSc. International Management, Certified Executive Coach. Brand Ambassador beBee, Inc.Effective marketing02/08/2017 #5 Liesbeth Leysen, MSc. International Management, Certified Executive Coach. Brand Ambassador beBee, Inc.New York, The New York Times, always capturing my heart, thank you!02/08/2017 #4 David B. GrinbergNice buzz, Drew. A few points:
1) Influential "old media" like the NYT (also called "traditional media" or "legacy media") are more important now than ever due to the proliferation of "fake news" as well as information overload in a frenetic 24/7 mobile and digital news cycle where news consumers are hungry for trusted sources.
2) The NYT has a higher digital readership today than print readership. The newspaper industry is in a steep decline and only the strongest and most profitable publications will survive -- which also dovetails with above point.
3) FYI - I wrote a blog post last year which may interest you: "Why Old Media Still Matters in Digital Age" https://www.bebee.com/producer/@dbgrinberg/why-old-media-still-matters-in-digital-age
Thanks again for the good read, Drew. I'm sharing in three hives. Keep buzzing!
cc: @Matt 🐝 Sweetwood