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Marketing and Communications

4K buzzes
Latest information, tips and contacts in marketing and communication.
Buzzes
  1. Michael Hulleman
    True story. Michael Hulleman
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  2. ProducerLorraine Brown

    Lorraine Brown

    17/01/2017
    Mobile marketing strategy ideas
    Mobile marketing strategy ideasEvery marketer knows that mobile marketing is essential to reaching customers in this day and age. Technology is everywhere, and this is mostly due to accessibility with smartphones. It allows you to get your advertisements, literally, into the...
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  3. ProducerMarcel Wilson

    Marcel Wilson

    17/01/2017
    Communicate better - it's all about the horizon
    Communicate better - it's all about the horizonCommunication, communication, communication - it's a mantra that most leaders know. It suggests that in all areas of leadership, communication should be present. Many leaders who follow the 'communication X 3' mantra, believe that simply repeating...
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  4. ProducerTom Mitchell

    Tom Mitchell

    17/01/2017
    Real-time Data: Returning Marketing to the Mad Men Glory Days Edit article
    Real-time Data: Returning Marketing to the Mad Men Glory Days Edit articleMarketing as a profession hit a low point about 25 years ago. Mesmerizing, elegant marketing programs had become a thing of the past. Gone were the glory days of the Mad Men advertising and marketing programs. Corporate America had settled into a...
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  5. ProducerKohei Kurihara

    Kohei Kurihara

    17/01/2017
    Marketing Case Study Toyota 23
    Marketing Case Study Toyota 23 Since first industrial revolution, huge amount of products emerged, eftsoons disappeared. Internal appetite to move it smoothly, or unburden, call to react on these consumer needs, automobile world had been changed our surrounding, enable to attain...
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  6. Michael Hulleman
    My company newsletter: How I just about died, and what I did about it.
    Michael Hulleman
    newsletters.getresponse.com
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  7. Venita Crow

    Venita Crow

    17/01/2017
    @John White, MBA @Joel Savage
    Venita Crow
    Venita.Crow @ PMA on Twitter
    twitter.com “"2017 CMS Audit Target " https://t.co/HD3flpogsi by @PremMedAppeals on...
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  8. ProducerRobert Cormack

    Robert Cormack

    16/01/2017
    A Good Adjective Is Just a Bad Noun (Advertising 101).
    A Good Adjective Is Just a Bad Noun (Advertising 101).We use a lot of adjectives these days. Just watching the news gives me grammatical shivers — and not in a good way. Donald Trump’s recent news conference was full of “You’re a bunch of lying bums,” which seems flimsy, a fast grasp at the nearest...
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    Comments

    Robert Cormack
    16/01/2017 #3 Robert Cormack
    Thanks, Kevin.#1
    John Vaughan
    16/01/2017 #2 John Vaughan
    Thanks for the share, @Kevin Pashuk
    Kevin Pashuk
    16/01/2017 #1 Kevin Pashuk
    As I said on LI, I truly enjoyed this read Robert.
  9. ProducerJim Murray

    Jim Murray

    16/01/2017
    Gullibility. Or How The Snake Oil Salesmen Pick Their Marks.
    Gullibility. Or How The Snake Oil Salesmen Pick Their Marks.A couple of days ago, my fellow warrior, Phil Friedman wrote a great post entitled: Self-Ascription, Self-Certification and Snake Oil.https://www.bebee.com/producer/@friedman-phil/self-ascription-self-certification-and-snake-oilIn this post,...
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    Comments

    Gerald Hecht
    18/01/2017 #29 Gerald Hecht
    #27 @Cyndi wilkins deal.
    Gerald Hecht
    18/01/2017 #28 Gerald Hecht
    #19 @Pamela 🐝 Williams I am calmly going about my business of fixing this disaster permanently; nothing is smoother than than the surface of a calm cedar water lake; hiding the secrets that have settled on it's its deep, ice cold bottom with its dark, still, surface...gradually coming into view.

    Emerging leisurely out of the morning mist.
    Cyndi wilkins
    18/01/2017 #27 Cyndi wilkins
    #18 I'll meet you there Gerald...Let's hold hands on the way down;-)
    Martin Wright
    18/01/2017 #26 Martin Wright
    An excellent article - and one which examines and states we all have a gullibility level - but for some the level and type of scam are important.

    But also sometimes something operates like a scam but is legal (for now). I wrote about one example in https://www.linkedin.com/today/post/article/beware-scam-might-just-legal-martin-wright?trk=prof-post

    Snake Oil Salesmen work on our prejudices - not our wisdoms.

    It would be nice to have some examples if this becomes a series of articles.
    Franci🐝Eugenia Hoffman
    17/01/2017 #25 Franci🐝Eugenia Hoffman
    Good one, Jim. Is it people need something to believe or believe in? I agree with some of the comments - people believe out of desperation.
    Jim Murray
    17/01/2017 #24 Jim Murray
    #12 @Cyndi wilkins Trump managed to use his showmanship and cynicism to his advantage and by attacking Washington's dysfunction was able to garner a lot of support. The trouble is that none of his supporters were capable of seeing beyond the rhetoric and and really appreciate how self-serving it all was. I don't blame Trump. I blame all the gullible people who believed his bullshit.
    Phil Friedman
    17/01/2017 #23 Phil Friedman
    #20 Jim and Pamela, we have to take care, in every case, not to make the victims the perpetrators. Whether people are taken advantage of because of their gullibility or desperation or both, it is those who take advantage of them, not they themselves, who are the violators. And as self-righteous as it may sound, it is up to the rest of us to speak out where we can to ameliorate the situation as much as possible. And too often, on social media, we look the other way. https://www.bebee.com/producer/@friedman-phil/the-monetization-of-desperation
    Jim Murray
    17/01/2017 #22 Jim Murray
    #10 Thanks @Ian Weinberg. I have seen too many people taken in by scammers and have written several pieces on the issue. Thesimple fact is that these people are part of everyone's reality and there us nothing wrong with healthy skepticism when it comes to taking them up on their offer of help.
    Jim Murray
    17/01/2017 #21 Jim Murray
    #16 Thanks @Paul Walters
    Jim Murray
    17/01/2017 #20 Jim Murray
    #19 @Pamela 🐝 Williams ... that might be a different post for a different day. I was really just talking about people who are gullible people, mainly out of ignorance. I don't think the line between gullible and desperate is all that fine. In fact, I believe they are two distinct entities. I do agree that both situations make people vulnerable, and when it comes right down to it, my advice would still be the same.
    Pamela 🐝 Williams
    17/01/2017 #19 Pamela 🐝 Williams
    I agree with what you've said Jim, with one minor caveat; there is a fine line between gullibility and desperation. When people are desperate, when they start to lose hope, they begin grasping at straws. For those who have never been there, who have never had to worry about a safe place for your child to sleep, whether you'll be able to feed them, whether they'll end up in horribly run system of foster care, just can't understand or relate to that depth of fear. Or on the other side of the spectrum; whether you'll spend your old age living on the streets, sleeping in shelters, or being tossed aside and ignored in a country of which you were a productive citizen for the entirety of your young life, is a real fear in many of today's societies.
    These heart-sick parents, these terrified senior citizens aren't gullible, they are desperate.
    Growing up I lived on both sides of the street. We went from desperation to extremely comfortable and back to desperation, and so on. It seemed like a never ending cycle of rags to riches. What it taught us was the untenability of life.
    The belief that if you work hard and are good people that your life will be secure is 'no more' and many, probably as many as were in this condition during the Great Depression live with these fears daily.
    We can't put them all in the gullibility pocket, desperation will lead you do things normal logic would scream against. But as I said; if you've never been there, you just won't understand or relate.
    Gerald Hecht
    17/01/2017 #18 Gerald Hecht
    #12 @Cyndi wilkins Absolutely ...uh oh...I've just been summoned to Trump Tower; if not back by 3pm call someone in the Intelligence Commu...(static)....(static)
    debasish majumder
    17/01/2017 #17 debasish majumder
    Great insight @Jim Murray! enjoyed read. thank you for the share sir.
    Paul Walters
    17/01/2017 #16 Paul Walters
    @Jim Murray All rise for the chief, D.J. Trump the finest snake oil salesman to have arisen in the last twenty years. Again a thought provoking piece
    Gerald Hecht
    17/01/2017 #15 Gerald Hecht
    #9 @Ian Weinberg I am Spartacus.
    Gerald Hecht
    17/01/2017 #14 Gerald Hecht
    #8 @Phil Friedman BRAVIS! BRAVIS! BELLA...BRAVISSIMO!
    Phil Friedman
    17/01/2017 #13 Phil Friedman
    #3 Kevin, I was born with an innate ability to intuit the false intentions of BS artists and scammers who claim special powers, indeed, claim to be the first representative of the "next evolutionary level" of mankind, and the potential leader of a new class that will be running the world within the next twenty years.
    Cyndi wilkins
    16/01/2017 #12 Cyndi wilkins
    "This is a bit of a soap opera being played out by people who are basically sociopathic misrepresenting themselves in order to con people, and the people who are gullible enough to be conned by them."
    Yeeeeah....Or elect them president...I'll be jumping off that Trump Tower now...
    Preston Vander Ven
    16/01/2017 #11 Preston Vander Ven
    There is some great points here. I agree and disagree with different points. I agree that much of the world is gullible and will believe anything, yet I believe these certain people choose not to really care deep inside.
    Mankind greatest driving force is to have a purpose. If someone offers a driving force to someone without it, they will snatch it up, regardless of facts. From this moment on, this person's goal is to protect his or her "false purpose" they now have found. This is why there are so many gangs, cults, and so on.
    If person A truly has their own goal, vision, or purpose, and person B offers help, than person A now is more likely to see if person B is an Asset or a Liability to their goal.
    Ian Weinberg
    16/01/2017 #10 Ian Weinberg
    #9Ian is indeed pleased that others are speaking out on this topic!
  10. ProducerAlexa Steele

    Alexa Steele

    16/01/2017
    The best things I stuck in my Pocket in  2016 - Marketing Addition
    The best things I stuck in my Pocket in 2016 - Marketing AdditionThis is a follow up to my last drop of honey, The 12 Best Things I Stuck in My Pocket in 2016. Those items were mostly of general interest; whereas, these are specific to my industry (which happens to be marketing). I kept this list short but in...
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    Comments

    Alexa Steele
    18/01/2017 #9 Alexa Steele
    #8 Thanks, David. Not sure if I'm going to squeeze another post out of Pocket, but I'll be sure to let you know if I do :D
    David B. Grinberg
    18/01/2017 #8 David B. Grinberg
    Nice buzz, Alexa. So what else do you have in your pocket to share with us in 2017? I look forward to reading more of your buzz!
    Franci🐝Eugenia Hoffman
    17/01/2017 #7 Franci🐝Eugenia Hoffman
    Good advice, @Alexa Steele. Here's to a successful 2017!
    Alexa Steele
    17/01/2017 #6 Alexa Steele
    A big thank you to @Paul Burge, @Milos Djukic, @Renée 🐝 Cormier, @Lisa 🐝 Gallagher, @Phil Friedman and @John White, MBA for sharing this post!
    Chad Carroll
    16/01/2017 #5 Chad Carroll
    Great article. Huge fan of Altoids now and I'm pocketing the social media marketing graph as well. Thanks :D
    Alexa Steele
    16/01/2017 #4 Alexa Steele
    #1 #3 You are most welcome, my friends. Keep up the awesome work.

    #2 Thank you, Paul. 2017 is certainly shaping up to be an exciting year.
    Renée  🐝 Cormier
    16/01/2017 #3 Renée 🐝 Cormier
    Thanks for the mention, Alexa.
    Paul Burge
    16/01/2017 #2 Paul Burge
    You have a pocket full of great tips @Alexa Steele! Thanks for sharing. Let's see what we can learn from 2017...
    Phil Friedman
    16/01/2017 #1 Phil Friedman
    Thanks, Alexa, for the shout out. Cheers and best wishes for 2017.
  11. Tanya Todorova

    Tanya Todorova

    15/01/2017
    Tanya Todorova
    Office Manager , Hanover - Business for all
    www.businessforall.eu Office Manager Location: Hanover, Germany Our client is hiring an Office (Administration) Manager for...
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  12. ProducerLance Smith

    Lance Smith

    14/01/2017
    WAKE UP
    WAKE UPIT'S TIME TO WAKE UPThe realization that the American dream has failed.I believed in it at one time too.The 401k, the house, the white picket fence.It all sounds nice, but is that all there really is? JUST GETTING BY?Work that one job you don't...
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  13. ProducerJerry Fletcher

    Jerry Fletcher

    14/01/2017
    How to Go From Bland to BRAND
    How to Go From Bland to BRANDJim Murray's post made me think about how I, too, can help the entrepreneurs here on BeBee. This video from my web site wwwBrandBrainTrust.com is built on a foundation of 50 years of experience. I hope it is helpful for you. Here is a direct link:...
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  14. Venita Crow

    Venita Crow

    14/01/2017
    @Javier 🐝 beBee @John White, MBA @Joel Savage
    Venita Crow
    Venita.Crow @ PMA on Twitter
    twitter.com “You delivered compassionate care with a good outcome. Your hospital deserves full reimbursement.Premier Medical Appeals for...
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  15. Venita Crow

    Venita Crow

    14/01/2017
    Changes in healthcare coding billing and payment models are coming. Medicae won't be exempt from these. @ Premier Medical Appeals is ready and able to ramp up quickly to meet Hospital and Outpatient Centers needs for RAC MAC and Commercial payer audit appeals
    Venita Crow
    Medicare Advocacy on Twitter
    twitter.com “The Ryan-Price plan would change Medicare from guaranteed coverage to a contribution toward shopping for private insurance....
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  16. ProducerChris Spurvey

    Chris Spurvey

    13/01/2017
    Is Your Special Knowledge Actually Your Enemy?
    Is Your Special Knowledge Actually Your Enemy?As entrepreneurs and sales professionals, we’re out there looking for new people to buy our stuff. We’ve immersed ourselves in our products and services, and we believe in them. We know that what we have can benefit the prospective client. We meet...
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    Comments

    debasish majumder
    13/01/2017 #1 debasish majumder
    thank @Chris Spurvey for such lovely insight! enjoyed read. thank you for the share.
  17. Migdalia Burgos

    Migdalia Burgos

    13/01/2017
    This may be a no-brainer for beBee people, but always worth seeing how others come to learn it:

    "people appreciate any gestures in which you dedicate time to"
    Migdalia Burgos
    What You Can Learn From My Surprisingly Favorite Company at CES
    www.entrepreneur.com Out of all the things I saw at the show, this stood out the...
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  18. ProducerJudy Caroll

    Judy Caroll

    11/01/2017
    Humanizing Marketing Automation: A Three Step Plan
    Humanizing Marketing Automation: A Three Step PlanIn the long run, many owners of B2B enterprises want to expand their revenue. Of course, one way to do this is through an effective lead generation program. But there is more to it than flooding a prospect’s inbox. B2B prospects represent human...
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    Comments

    Donna-Luisa Eversley
    13/01/2017 #1 Donna-Luisa Eversley
    @Judy Caroll thanks for sharing this. I'm not a fan of automation, but it does have its usefulness once used properly.
  19. ProducerSteve Gerritsen

    Steve Gerritsen

    13/01/2017
    Please Join Our New Hive "Text Marketing and Notifications"
    Please Join Our New Hive "Text Marketing and Notifications"I have started a new hive that I would like to invite all to join.  This will be focused on the benefits and uses for Text Marketing and Notifications in the business world, along with other professional settings.  My company offers a Text Marketing...
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  20. Michael Hulleman
    Michael Hulleman
    Internet Marketing for Hotels is Hard: 6 SEO Strategies to Rank Higher
    copyrise.com 6 hotel internet marketing strategies to compete with online travel agencies, Google Destinations, and other resorts and...
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  21. ProducerPhillips Campbell
    Marketing Automation in CRM
    Marketing Automation in CRMMarketing Automation in CRM Marketing has evolved significantly over the years and has become more complex and perplexing than ever. Consumers are now using multiple media platforms to gather data and stay up-to-date, making life difficult...
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    Comments

    Billy Grande
    12/01/2017 #2 Billy Grande
    Has anybody tried Hubspot? Is it any good?
    Laurent Donnadieu
    12/01/2017 #1 Laurent Donnadieu
    Awesome
  22. ProducerLorraine Brown

    Lorraine Brown

    11/01/2017
    Creating transparency in marketing
    Creating transparency in marketingBefore the Internet, people relied solely on the advertising they saw to give them all the information they needed before buying a product or service. But now, people can research your business online and find out immediately whether or not you are...
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    Comments

    David B. Grinberg
    11/01/2017 #4 David B. Grinberg
    Nice buzz, Lorraine. I've shard in three hives, "Social Marketing Solutions" and "Social Media Marketing" and "Marketing & Communications." Keep buzzing!
    Chad Carroll
    11/01/2017 #3 Chad Carroll
    Solid advice here. Clear as a bell. There are so many ways to interact with the customer via social media and blogs. And that's great! What we sometimes forget is that the questions can be answered before they're even asked with some clear, concise explanations of the product/service. It's really just a problem of initial content. Accuracy overall, no lies or exaggeration. A more transparent, detailed initial explanation will always result in trust, rising sales, and less trouble shooting.
    Mike Rana
    11/01/2017 #1 Mike Rana
    Also, business owners should have a presence on multiple social media platforms for both engagement and advertising.
  23. Wayne Yoshida

    Wayne Yoshida

    11/01/2017
    Learn, Evolve, Adapt, Survive: Career Tip from Hank Blank
    Wayne Yoshida
    I've Been Aged Out Of My Job
    www.linkedin.com I heard a term the other day that I had never heard before.“I’ve Been Aged Out of My Job.” I have never heard or thought of that before. Maybe because I work for myself and if I aged out of...
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  24. Wayne Yoshida

    Wayne Yoshida

    11/01/2017
    Nice membership recruitment video from the Orange County (Calif) American Marketing Association (AMA).

    Bees, take a close look at 1:09 . . . .
    What is it like to be a part of the Orange County Marketing Association?
    What is it like to be a part of the Orange County Marketing Association? Marketing is a discipline that is constantly changing. How do you find the time to learn more about it? The Orange County chapter of the American Marketing...
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  25. Migdalia Burgos

    Migdalia Burgos

    11/01/2017
    surprising variables can significantly affect our decision-making process
    Migdalia Burgos
    To Create Experiences Customers Won't Forget, Appeal to Their Senses
    www.cmswire.com Wait a second. Before you read any further, answer this: what made you click on this article?  Was it a rational choice that involved a cost-benefit calculation of how much time you’re...
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