PD Scullin
28/2/2018 · 3 min read · ~10 · 1
To Advertising and 3 more
Why Empathy Is So Much More Important Than You Think

Why Empathy Is So Much More Important Than You Think

Three years ago when I started this blog, I did so because I was tired of the continual stream of bullshit that ad agencies created to explain their processes.For many agencies, detailing their proprietary process for manufacturing superior...

Brian McKenzie

Brian McKenzie

"EMPATHY" is the new "DIVERSITY" - Expect same and similar results. I have already banned from my lexicon - along with 'Feeling all the FEELS'

1/3/2018
Arnab Ghosh
4/9/2017 · 2 min read · ~100 · 1
To Marketing and 2 more
Getting Marketing Right

Getting Marketing Right

So many organizations get it wrong! So many (more) individuals get it wrong! Maybe because they interpret the term quite literally. A popular dictionary defines marketing (the noun) as "the action or business of promoting and selling products or...

Robert Wilgus
29/4/2016 · 2 min read · ~100
More Reflections of a Marketing Rockstar

More Reflections of a Marketing Rockstar

IIt's important to LISTEN to consumers!

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