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Marketing Manager - beBee

Marketing Manager

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Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's marketing resources and activities.
  1. ProducerHimanshu Dixit

    Himanshu Dixit

    18 Types of HTML META Tags in SEO
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  2. ProducerJennifer Ravon

    Jennifer Ravon

    Here is Everything You Need to Know About Google’s Latest Event
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  3. ProducerJennifer Ravon

    Jennifer Ravon

    Online Reputation Management Lessons Trump Taught Us
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  4. Alexa Steele

    Alexa Steele

    As a marketer, I understand why the collecting of "anonymous" data is so attractive. And most marketers couldn't care less about who they are marketing to, so long as that person fits the profile of a buyer. But who decided where to draw a line? And where? Because that data can be used for far more malevolent purposes than bombarding a person with ads (which, let's be honest, is bad enough)
    Alexa Steele
    Even This Data Guru Is Creeped Out By What Anonymous Location Data Reveals About Us
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  5. ProducerRitesh Patil

    Ritesh Patil

    Guide To uber for trucking app At Any Age
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  6. ProducerVenu Gopal Nair

    Venu Gopal Nair

    Change the agency pitch
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  7. Alexa Steele

    Alexa Steele

    Ouch! People trust Congress more than they trust us marketers!
    Alexa Steele
    The 10 Industries Most Distrusted by US Consumers
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  8. Krishta-Gay Lewis
    Good marketing lesson.
    Krishta-Gay Lewis
    Why Amazon Will Probably Fail With Whole Foods
    www.inc.com Amazon has already damaged Whole Foods hard-won reputation for the highest quality at a (justifiably) high...
  9. Donald 🐝 Grandy
    Watch the Video for great content creation.
    Donald 🐝 Grandy
    Free Trial | Content Samurai
  10. Louise Smith

    Louise Smith

    09/14/2017 It's RU OK Day TODAY!
    #RUOK? on #RUOKDay

    @Javier 🐝 beBee @Juan Imaz
    The story of R U OK?
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  11. Johnathan Jones

    Johnathan Jones

    Think how far the internet has come since the advent of email. It’s easy to forget it was once the prime communication method (remember chain emails?). Now we are in an era of microblogging (Twitter, Facebook, Tumblr, etc.) and instant messaging (SnapChat, WhatsApp, etc).
    Johnathan Jones
    The Definitive Guide to Mastering the Art and Science of Email Marketing
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  12. ProducerAlexa Steele

    Alexa Steele

    Why you should think twice before hiring a foreign writer for your content marketing
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    Aleta Curry
    12/09/2017 #24 Aleta Curry
    #22 Not only that, @Paul "Pablo" Croubalian. All intelligent speakers and writers will understand standard words and phrases, but we understand them in context, not necessarily out of it.

    There's the question of usage in terms of what comes to mind first. And the fact that language evolves.

    Consider the object that women carry which holds money, keys, and everything barring the kitchen sink.

    I say 'handbag'. Which also means a piece of luggage. (A HANDbag?!)

    Americans say 'purse', which to me is a small thing with a zipper one carries coins in. It used to refer to anything one carried money in, including men's wallets.

    My sister-in-law says 'pocketbook'. Also the word my late grandmother used. It's within living memory that 'pocketbook' referred to a man's wallet in some places.

    What does 'to table' something mean? How about 'davenport'? 'Lounge'? 'Mincemeat'?
    Trunk, thong, rubber, spunky, boot, glove compartment, glasses, tacky, jumper - and so on and so forth.

    I could go on, but you take the point. People can *think* they're on the same page, and actually be reading a different book!
    Proma 🐝 Nautiyal
    12/09/2017 #23 Proma 🐝 Nautiyal
    #17 I really don't think it is much about finding the phrases troublesome. At the end of the day we all need to remember (irrespective of geographies) that we are writing for people. I am pretty comfortable writing for clients in any country, across industries. What I think every writer should do is research as much as they can, about the product/service/ buyer personas to help understand what language to use and the tone.
    People who have written for me, write in a formal manner. The feedback we have received from our American clients was more about keeping the language simple and have readability scores of 6-7 which is a difficult task. I have somehow trained myself to write short sentences but I am yet to get there. :-)
    Paul "Pablo" Croubalian
    11/09/2017 #22 Paul "Pablo" Croubalian
    #20 Sure can, @Alexa Steele. Not only is the French spoken in Quebec different from that of France, so is the English different from that in the UK or US.

    It isn't so much that one won't understand the other, but we do use words that are not found in the original languages
    Alexa Steele
    11/09/2017 #21 Alexa Steele
    #16 Aloha, @Paul Walters. Always happy to network, though I personally don't outsource.

    I'm interested in collecting examples of the differences between American English and what's spoken in other parts of the world. As someone who hails from the UK and lives abroad, do you have any examples of Americanisms that confuse and confound?
    Alexa Steele
    11/09/2017 #20 Alexa Steele
    #14 I don't know from personal experience, but based on what I've read this is definitely true for Spanish (Mexico v Spain) and Portuguese (Brazil v Portugal). Perhaps @Paul "Pablo" Croubalian can enlighten us on whether the French in Canada differs greatly from what they speak in France?
    Alexa Steele
    11/09/2017 #19 Alexa Steele
    #13 🍺
    Alexa Steele
    11/09/2017 #18 Alexa Steele
    #12 Thank you for reading and commenting, Devesh.
    Alexa Steele
    11/09/2017 #17 Alexa Steele
    #11I'm glad you enjoyed the article, Proma. I'm curious, what are some of the American words or phrases that give you and your writers the most trouble?
    Paul Walters
    11/09/2017 #16 Paul Walters
    @Alexa Steele Ah, the joys of writing for other countries. I do it all the time with kind of OK results. If you need a writer who lives on an island ( as do you) call out and my fingers will be at the ready
    Aleta Curry
    11/09/2017 #15 Aleta Curry
    Zacharias asked: 'If I give you a text from a non-native and another text (on the same subject) by a native English speaker, would you be able to tell the difference with confidence?'

    It depends. If we rule out people whose business is translating and all folks with the skill level of UN translators, and all other things being equal, I'm guessing yes, but I'm unusual. I've lived on four continents (so far) and I have a particular talent for words and usage.

    'However, I've seen non-native English speakers who have a better mastery of the language than native English speaker, not to mention a broader and richer vocabulary.'

    You're not wrong. I have too and I daresay so have we all.
    Aleta Curry
    11/09/2017 #14 Aleta Curry
    #7 Zacharias said, 'I imagine this culture-based difference in language is evident in many other languages around the world.'

    Yeah, I'd put money on it, bro.
    Aleta Curry
    11/09/2017 #13 Aleta Curry
    #2 The fellow who said that, @Phil Friedman, went on to say that one might have to do some editing ('might' quoth) but that the extra effort was well worth the $ savings.

    Someone please buy me a beer so that I can cry in it!
    Devesh 🐝 Bhatt
    11/09/2017 #12 Devesh 🐝 Bhatt
    Great words of caution.Every decision ought to be an informed one.

    It is about priorities. If one cannot risk losing time or credibility, go for resources from Countries which honor contractual obligations and can be held accountable for damages. Pay the extra bucks , ensure delivery. Even if they honor your contract, chances are they are exploiting someone at the back end, it becomes difficult to hide one's face when such thigs are revealed. And yes, it happens in writing too.

    If one cannot lose money and has time for reworks, go for the cheapest option. Although one can avoid reworks by going for experienced resources,social media/online content is a good place to see if one finds the right fit. Once familiarity sets in there are many good writers sitting in India who can write in many languages with a good cultural sensibility and the morality to deliver. It is writing, it is possible to learn and improve.
    Proma 🐝 Nautiyal
    11/09/2017 #11 Proma 🐝 Nautiyal
    Hi Alexa, I do agree with you.
    I grew up with 3 languages, out of which English was one. Our school curriculum (in India) was more aligned toward British English. It was only when I was in college that I started picking up on the nuances between the two (American and British). Over the years, with increase exposure to American literature, movies (well, Hollywood always influenced considerably) and hanging out with my friends from the US, I started understanding how Americans think.

    At my first job we were given a Bridging the Culture session where we learnt about the ways in which Americans communicate and what their popular catch phrases were and what they meant.

    I have written for both UK and US clients, and have written for Canadian and Australian clients, too. Keeping up with the differences is a huge task but once you know the nuances and details of each culture, it's easier to connect with the audience.

    I find it difficult to get this particular understanding from the writers, I hire for projects, here. So I encourage them to watch movies, observe and learn from them. How words and phrases are being used and how to increase audience engagement through our carefully chosen words and phrases. (Learning a language and gaining knowledge about their culture by mimicking them and immersing oneself in it, is one of the best ways to learn). Practice makes perfect.

    After all, the devil's in the details.

    Loved the article and also the examples on how PR and Advertising can go wrong if one is not careful about the dominant cultural influences there.
    Zacharias 🐝 Voulgaris
    11/09/2017 #10 Zacharias 🐝 Voulgaris
    I agree. The business aspect of the matter is a whole different ball game...
    Phil Friedman
    11/09/2017 #8 Phil Friedman
    #3 Yes, Zacharias, I agree. But a non-native speaker/writer of English who meets your criteria is unlikely to be writing content at US$0.01 per word or working at a customer service desk for US$20.00 per week. I am not being critical of any who seek work, only of companies who seek to exploit low labor costs in depressed labor markets.
    Zacharias 🐝 Voulgaris
    11/09/2017 #7 Zacharias 🐝 Voulgaris
    #6 Indeed. I was once talking with an Italian friend of mine who made a very convincing point about how Italian in Italy is substantially different from the Italian spoken in Switzerland. I imagine this culture-based difference in language is evident in many other languages around the world.
    Alexa Steele
    11/09/2017 #6 Alexa Steele
    #3 I don't doubt for a second that there are non-native speakers who can write beautifully. And I've seen writing from native speakers that was so bad I assumed English WAS their second language. My point here is more about culture than vocabulary or grammar. Click on the "euphemisms" link in the article above for a really good example.
    Alexa Steele
    11/09/2017 #5 Alexa Steele
    #2 Amen.
  13. Producersaumya mishra

    saumya mishra

    WANT TO TRAVEL AND SAVE AT THE SAME TIME? I MADE IT POSSIBLE WITH ALPFLYTravelling has always been a very important part of my life, traveling has always given me a unique way to think and create memories that will not be in my phone gallery but in my heart and mind. Once I had read a quote that said “Travelling, it...
  14. Louise Smith

    Louise Smith

    @Phil FriedmanLouise Smith


    Bibi Darkaoui
    23/08/2017 #2 Anonymous
    Pi's life included?? 😇 😇 😂😂😂
    Zacharias 🐝 Voulgaris
    23/08/2017 #1 Zacharias 🐝 Voulgaris
    That's so irrational! :-)
  15. ProducerJohnathan Jones

    Johnathan Jones

    3 Psychology Strategies You Should Be Using on Social Media
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  16. Alexa Steele

    Alexa Steele

    Have you had trouble finding freelance writers who really “get” your brand? I’ve written this guidebook to help you sort through the talent pool to find the right writer for you.

    Alexa Steele
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  17. ProducerDon Philpott☘️
    Digital Automation Process Map - Build a Digital Marketing Machine
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    Don Philpott☘️
    06/08/2017 #26 Don Philpott☘️
    #24 @Paul "Pablo" Croubalian ...No doubt, My Tweet Pack is Very Good! Here's a tangent though - I retweeted this one today; https://www.linkedin.com/pulse/should-you-really-automating-your-marketing-linkedin-viveka-von-rosen? I happen to know an Irish guy with access to "a few" linkedin accounts...in a strict A/B test scenario (with the same content) where one account is receiving +5/-10 automated posts (since the microsoft buyour) and another the standard longer form "once a day," there is "currently" more cumulative interaction with the automated content(decreasing quality/increasing quantity)... more Facebook lite, rather than BeBee strong.
    Don Philpott☘️
    06/08/2017 #25 Don Philpott☘️
    #23 @Yeasin Hossain - Thanks Yeasin! :)
    Paul "Pablo" Croubalian
    06/08/2017 #24 Paul "Pablo" Croubalian
    How did I miss this, particularly since I was mentioned?
    Anyway, on the myTweetPack front, we automatically build RSS feeds from beBee Producer, LinkedIn Pulse, Blogs, You Tube channels, iTunes podcasts, and for contributors, Forbes, Entrepreneur, Inc, Huff Post, etc.

    We did away with the need for IFTTT to cross post to LinkedIn. Just add #in or #li to the hashtag rotation. We are now looking to do the same for FB, FB Pages, and WeChat. Tumblr and Pinterest still need to go through IFTTT.

    We also added functions to write, schedule, and post longer form LinkedIn status updates without images. Test after test shows that those types outperform updates with images.
    Yeasin Hossain
    06/08/2017 #23 Yeasin Hossain
    Don Philpott☘️
    24/06/2017 #22 Don Philpott☘️
    #21 Thanks Lisa, - the share is great. Have a splendiferous weekend! D
    Lisa 🐝 Gallagher
    24/06/2017 #21 Lisa 🐝 Gallagher
    Love the infographic and great article Don. I can't tag you because you have a clover before your name :) Sharing!
    Don Philpott☘️
    10/06/2017 #20 Don Philpott☘️
    #19 @Julia Yaziji Nice 1 - "especially for controversial subjects, to add vetted thought leaders or known websites for your sources" - Agreed. Enjoy your weekend, D
    Julia Yaziji
    09/06/2017 #19 Julia Yaziji
    Excellent article and excellent infographic! Thank you for including paper.li in your write-up. Paper.li is a super powerful and efficient way to source topic-based content and share content on Facebook, Twitter, Linked in. Just wanted to mention that when curating content on controversial subjects, it's true that if you are using a hashtag search to find content, you'll run the risk of pulling in, well, who knows what you may pull in! I agree that curating based on #hashtag searches is a risky business. Despite filters you can put in place, twitter is an anything-goes social media universe so searches on #hashtags may bring in content you did not expect. We suggest, especially for controversial subjects, to add vetted thought leaders or known websites for your sources. With these sorts of sources, there is a almost no risk (unless your vetted thought leaders or websites go rogue!) Anyone having an issue with pulling in unwanted content (or anything else) can feel free to write me at support@paper.li and we would be happy to help. Cheers! Julia, Head of Customer Care at Paper.li
    Don Philpott☘️
    06/06/2017 #18 Don Philpott☘️
    #15 @Jerry Fletcher - someone once told me that evolution is "differentiated complexity" (which brings up an entirely different debate:). I would contest that the only thing we can be sure of is that change is constant. On a human level simplification of choice works well. A lot of good science has been done on "choice architecture" which would correlate with your position - so we are agreed on this one. Use the channels that best fit your needs and audience :).
    Don Philpott☘️
    06/06/2017 #17 Don Philpott☘️
    #14 Agreed on all key points - I wouldn't put Israel anywhere near Paper.li - incendiary and polarized topics (not grist for the mill here) don't fit automation. IFTTT Twitter to Linkedin makes little sense, business users looking for quality content don't data mine tweets. IFTTT moving the same blog post from Bebee to Medium onto Tumblr or Blogger uses automation to save time - Forbes seems to like it...

    Don Philpott☘️
    06/06/2017 #16 Don Philpott☘️
    #12 https://blog.hubspot.com/marketing/visual-content-marketing-strategy
    Jerry Fletcher
    06/06/2017 #15 Jerry Fletcher
    Don, Great stuff! Whenever anyone tries to assemble the free tools of the moment it is like trying to map "the Tube". Trouble is that it is forever changing. I find that most people are looking for a rock steady unchanging environment and can't accept the fact that it is inherently going to kite off in an unanticipated direction. The solution I've found that works for most is to limit their options to the few that are best for them.
    Virag🐝 G.
    06/06/2017 #14 Virag🐝 G.
    I agree, tons of great info here. But I'll play the advocate of the devil: automation is not working well in so many cases, simply because each social media platforms require a different voice and type of publishing of the same content. That has been proven many times and companies that rely on - for instance, IFTT Tweets to LinkedIn or even on FB - see a big drop in their statistics as it simply does not flow. Another thing that nobody proved yet but if you work in social media for long enough, 3rd party automation is often punished. The same post added manually or added via an automation tool ranks differently.

    Paper.li is a fantastic tool but only if your topic is safe and has no delicacy to it. When I ran a women's career magazine, paper.li brought me a great traffic and helped me build a solid Twitter follower base. When I work with Israel-related organizations, paper.li is rather dangerous, as it filters per words and I would end up sharing contents that we fight against.

    All these are not arguments against your valuable points, just triggering some further thoughts and discussions. CC: @Matt 🐝 Sweetwood
    Matt 🐝 Sweetwood
    06/06/2017 #12 Matt 🐝 Sweetwood
    This is the article of the week. Filled with useful info. Bookmarking for future reference. The only thing I'd like to see is a reference for some of your stats. It would be nice to examine the original studies. Buzz On!
    Lance  🐝 Scoular
    06/06/2017 #11 Lance 🐝 Scoular
    #10 my pleasure Don.
    Don Philpott☘️
    06/06/2017 #10 Don Philpott☘️
    #7 @Lance 🐝 Scoular Thanks for the share Master Scoular - Twitter is Buzzing :)
    Don Philpott☘️
    06/06/2017 #9 Don Philpott☘️
    #8 Agreed Joyce - a better artist would be a tad more subtle ; )
    Joyce 🐝 Bowen   Brand Ambassador @ beBee
    06/06/2017 #8 Joyce 🐝 Bowen Brand Ambassador @ beBee
    It sometimes seems so overwhelming
    Lance  🐝 Scoular
    06/06/2017 #7 Lance 🐝 Scoular
    🥚cellent process map.

    👥ed 🐝🐝🐤🐳🔥🚲
  18. Johnathan Jones

    Johnathan Jones

    The Best Ways For eCommerce Businesses To Use Online Advertising
    Johnathan Jones
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  19. saumya mishra

    saumya mishra

    Learn how to create the right buzz for your product via #SocialMedia, even before it's launched!
    saumya mishra
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  20. Producergrace northrop

    grace northrop

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  21. Producergrace northrop

    grace northrop

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  22. Producergrace northrop

    grace northrop

    SEO consulting services in Pittsburgh
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  23. Johnathan Jones

    Johnathan Jones

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    Johnathan Jones
    Drastically Improve Your Business Adwords Campaigns
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  24. Cody Howell

    Cody Howell

    Learn how to reach your audience via Facebook! Here in my 360 video you can learn how!
    How to Use Targeting With Facebook Ad Set
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  25. Cody Howell

    Cody Howell

    This article will help anyone who does marketing! These tips will make sure that you are on the right path!
    Cody Howell
    4 Kеуѕ To Marketing Bе Successful
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