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Marketing Strategy - beBee

Marketing Strategy

+ 100 buzzes
Marketing strategy has the fundamental goal of increasing sales and achieving a sustainable competitive advantage.

Marketing strategy includes all basic, short-term, and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives.
Buzzes
  1. ProducerBen Hart

    Ben Hart

    22/06/2017
    Innovation as a product of digital transformation
    Innovation as a product of digital transformationHalf of the fortune 500 have gone out of business, merged or been acquired since the year 2000 While this statistic is certainly buoyed with casualties from the financial sector post 2008, the drivers of change around digital are real, accelerating...
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  2. ProducerBen Hart

    Ben Hart

    22/06/2017
    Shaping the Digitally Connected Trade Body
    Shaping the Digitally Connected Trade BodyTrade body and membership organisation critiques their digital futureHow does the trade body and membership organisation take to the concept of a digital future? Is digital transformation a challenging prospect for them? What issues do they see...
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  3. ProducerBen Hart

    Ben Hart

    22/06/2017
    Digital Strategy — 5 Contemporary Considerations
    Digital Strategy — 5 Contemporary ConsiderationsDigital strategy is one of those slightly odd things by me. A strange start indeed to a blog about the same, published by a business that helps clients with just that — digital strategy.The thing with digital strategy is somehow it suggests that it...
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  4. ProducerBen Hart

    Ben Hart

    22/06/2017
    The case for the digital transformation of membership organisations
    The case for the digital transformation of membership organisationsThe case for the digital transformation of membership organisations.Membership organisations (professional body, trade body, professional association, et al.) must grasp the mantle of digital engagement and opportunity in order to remain relevant to...
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  5. ProducerBen Hart

    Ben Hart

    22/06/2017
    Engaging with next generation charity donors via digital
    Engaging with next generation charity donors via digitalI live near King’s Cross and have done so for over a decade. During that time it has changed considerably, from being a somewhat dodgy big railway station area full of many an undesirable element in need of much spit and polish, through to its...
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  6. ProducerJohn Vargo

    John Vargo

    24/05/2017
    Webolutions Director to Address CEO Group About Competitive Advantage
    Webolutions Director to Address CEO Group About Competitive AdvantageWebolutions Director of New Media Strategies Mike Hanbery will speak to CEO Exchange DTC, a select group of Denver-area CEO’s and business executives, on the topic: Competitive Advantage: Why do your customers buy from you?“We’ve been working with...
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  7. ProducerJohn Vargo

    John Vargo

    24/05/2017
    Successful Content Marketing Starts with Strategy
    Successful Content Marketing Starts with StrategyIn September, the Content Marketing Institute and Marketing Profs shared a sneak peak of their 2015 Content Marketing Benchmark research report which will be released this month. Over 5,000 marketers participated from 109 countries and 25...
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  8. ProducerJohn Vargo

    John Vargo

    24/05/2017
    3 Must Have Content Marketing Tools
    3 Must Have Content Marketing ToolsYou may have heard the term, “Content is king.” If your marketing strategy is largely driven by inbound tactics and social media sharing, content is what, very likely, drives a significant portion of your efforts. While a few years ago you may have...
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    Comments

    Adam Tilsley
    25/05/2017 #6 Adam Tilsley
    Of course I've heard of Canva, but not the other two tools. I'll definitely be checking those out. Thanks for posting this awesome read, John!
    Preston 🐝 Vander Ven
    25/05/2017 #5 Preston 🐝 Vander Ven
    Thanks, I haven't heard of two of these tools yet.
    Paul Conley
    24/05/2017 #4 Paul Conley
    I haven't come across any of these but I can say I am really big on Instagram #FitandAliveat105 Australia
    Marta 🐝 García Quijada
    24/05/2017 #3 Marta 🐝 García Quijada
    Great buzz! I didn't know anything about Biteable..welcome to beBee!
    Gloria 🐝 🐾 💫 ☕ (Glo) Ochoa
    24/05/2017 #2 Anonymous
    Welcome to the best Buzzzzzzzz on virtual planet! LOL Great post!
    Javier 🐝 beBee
    24/05/2017 #1 Javier 🐝 beBee
    @John Vargo thanks for sharing it ! Welcome to beBee!
  9. ProducerSandeep Das

    Sandeep Das

    16/05/2017
    India - Balancing the old and the new
    India - Balancing the old and the newThis article was originally published on LinkedIn Pulse. You can read it here: https://www.linkedin.com/pulse/india-balancing-old-new-sandeep-dasIt's time that I wrote a piece on India. I have been out of the country for more than 8 years now, but...
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  10. ProducerSanjiv Joshi

    Sanjiv Joshi

    12/05/2017
    Marketing in the era of Robotics and Artificial Intelligence
    Marketing in the era of Robotics and Artificial IntelligenceAs Artificial Intelligence and Robotics (AIR) encroach on work that is traditionally done by humans, the discussion has centered on the fear of job loss. The conversation needs to move beyond fear to harness the full potential of this technology...
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  11. ProducerJudy Caroll

    Judy Caroll

    19/04/2017
    What’s the Best Marketing Strategy for Merchant Services?
    What’s the Best Marketing Strategy for Merchant Services?Promoting merchant services to clients is no skip in the park.As many institutions require better and more sophisticated technologies to manage large amounts of financial data, there is a need for suppliers to create effective and relevant marketing...
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  12. George Touryliov
    The difference between tactics and strategy often confuses new marketers, but, even though he’s discussing war, Sun Tzu’s lesson on the difference between the two is absolutely applicable to the Art of Marketing - “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat”. Learn more -
    George Touryliov
    Marketing Tactics and Marketing Strategy — Your Tactics Will Fail if Your Strategy Sucks
    www.business2community.com The difference between marketing strategy and marketing tactics can probably be best summed up by Sun Tzu’s Art of War. The Art of War is a classic book for a reason: It explains, simply and...
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  13. ProducerHilton Barbour

    Hilton Barbour

    20/03/2017
    Digital Transformation & Culture : The Coca-Cola Canada Story
    Digital Transformation & Culture : The Coca-Cola Canada StoryThe Coca-Cola Company is undeniably one of the most iconic businesses in the world. Approaching its 131st Anniversary in May, Coca-Cola is available in 194 of the 196 countries in the world, making it the most universal soda beverage on the...
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  14. ProducerTed Galpin

    Ted Galpin

    28/02/2017
    You don’t know Sun Tzu
    You don’t know Sun Tzufrom StrategicScience.org You don’t know Sun TzuWell, actually maybe you do.  But Probably not the same way I do.I’ve been working long days on the strategy book, and Sun Tzu certainly takes some time to internalize.   There’s a saying — “there’s...
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    Comments

    Ken Boddie
    18/03/2017 #2 Ken Boddie
    Masterful post, Ted, on strategising confrontation on all fronts. Although I found this a bit of a 'battle' to get through, I am grateful for you 'armoury' of additional reference material. Thanks for the readable summary of Master Sun's complex assessment. Hopefully this will empower my keyboard to overcome the slings and arrow of those resistant to change.
    Jerry Fletcher
    18/03/2017 #1 Jerry Fletcher
    I had a full week today and reading a well crafted article about Sun Tzu was not what I was looking forward to but this post made my day. After hours of commentary that bounced from informed to tortured to hopeful at best I needed a strong cup of clarity. Thanks Ted.
  15. ProducerLorraine Brown

    Lorraine Brown

    24/01/2017
    4 Effective Marketing Strategy Changes
    4 Effective Marketing Strategy ChangesThe way you market to your customers says a lot about your business and can completely change the dynamic of how you interact with your customers. It is also the first impression customers get of your business. Marketing is the way you keep old...
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    Comments

    AppSquadz Technologies
    24/01/2017 #1 AppSquadz Technologies
    Thanks for sharing great information!
  16. ProducerJudy Caroll

    Judy Caroll

    20/01/2017
    Increase New Business Inquiries this 2017 in 5 Easy Ways
    Increase New Business Inquiries this 2017 in 5 Easy WaysMany things in life rely on good old trial-and-error method – choosing a major, looking for a job, hiring an employee, finding a significant other. But especially finding a significant other. You never really know until you try. Indeed, life is a...
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  17. ProducerAlexa Steele

    Alexa Steele

    16/01/2017
    The best things I stuck in my Pocket in  2016 - Marketing Addition
    The best things I stuck in my Pocket in 2016 - Marketing AdditionThis is a follow up to my last drop of honey, The 12 Best Things I Stuck in My Pocket in 2016. Those items were mostly of general interest; whereas, these are specific to my industry (which happens to be marketing). I kept this list short but in...
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    Comments

    Alexa Steele
    18/01/2017 #9 Alexa Steele
    #8 Thanks, David. Not sure if I'm going to squeeze another post out of Pocket, but I'll be sure to let you know if I do :D
    David B. Grinberg
    18/01/2017 #8 David B. Grinberg
    Nice buzz, Alexa. So what else do you have in your pocket to share with us in 2017? I look forward to reading more of your buzz!
    Franci🐝Eugenia Hoffman, beBee Brand Ambassador
    17/01/2017 #7 Franci🐝Eugenia Hoffman, beBee Brand Ambassador
    Good advice, @Alexa Steele. Here's to a successful 2017!
    Alexa Steele
    17/01/2017 #6 Alexa Steele
    A big thank you to @Paul Burge, @Milos Djukic, @Renée 🐝 Cormier, @Lisa 🐝 Gallagher, @Phil Friedman and @John White, MBA for sharing this post!
    Alexa Steele
    16/01/2017 #4 Alexa Steele
    #1 #3 You are most welcome, my friends. Keep up the awesome work.

    #2 Thank you, Paul. 2017 is certainly shaping up to be an exciting year.
    Renée  🐝 Cormier
    16/01/2017 #3 Renée 🐝 Cormier
    Thanks for the mention, Alexa.
    Paul Burge
    16/01/2017 #2 Paul Burge
    You have a pocket full of great tips @Alexa Steele! Thanks for sharing. Let's see what we can learn from 2017...
    Phil Friedman
    16/01/2017 #1 Phil Friedman
    Thanks, Alexa, for the shout out. Cheers and best wishes for 2017.
  18. ProducerLorraine Brown

    Lorraine Brown

    11/01/2017
    Creating transparency in marketing
    Creating transparency in marketingBefore the Internet, people relied solely on the advertising they saw to give them all the information they needed before buying a product or service. But now, people can research your business online and find out immediately whether or not you are...
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    Comments

    David B. Grinberg
    11/01/2017 #4 David B. Grinberg
    Nice buzz, Lorraine. I've shard in three hives, "Social Marketing Solutions" and "Social Media Marketing" and "Marketing & Communications." Keep buzzing!
  19. ProducerJudy Caroll

    Judy Caroll

    11/01/2017
    Use Telemarketing as an Effective Strategy for Lead Nurturing
    Use Telemarketing as an Effective Strategy for Lead Nurturing“A plant, a grass, or even a tree needs soil, water, sunshine and a few trims here and there for them to grow, bear fruits and blossoming flowers. Just like plants and trees, a lead needs nurturing until it reaches its full maturity of...
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  20. ProducerJudy Caroll

    Judy Caroll

    05/01/2017
    Diversify or Die? Here’s How to Thrive in Newer Markets
    Diversify or Die? Here’s How to Thrive in Newer MarketsWhen you’ve been in the industry long enough to establish a name, a loyal following, and profit that’s trending upwards, the next best thing to do is to expand the business into a new market. And why not? Expanding can be an effective way to...
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  21. ProducerRosh Sillars

    Rosh Sillars

    12/12/2016
    5 Powerful Marketing Strategies
    5 Powerful Marketing StrategiesThe video below shares five marketing strategies which will you improve your digital marketing...
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    Comments

    Valerie Schmidt
    04/01/2017 #2 Valerie Schmidt
    Very well explained, Mr. Sillars.
    the combination of these strategies makes them even more powerful!
    Javier 🐝 beBee
    04/01/2017 #1 Javier 🐝 beBee
    Happy New Year !
  22. ProducerGreg Williams

    Greg Williams

    21/12/2016
    A Video Strategy Model That Works (with real brand examples)
    A Video Strategy Model That Works (with real brand examples)“Only actions that become springboards to succeeding big are those that are informed by big thinking to begin with.” ~ Guy Keller, The One ThingVideo Strategy vs. "Let's Make A Video!" So many folks approach video content with a small thinking...
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  23. ProducerKatrina Chua 🐝 Brand Ambassador
    Why B2B Companies Should Prioritize Case Studies
    Why B2B Companies Should Prioritize Case StudiesA recent report has cited case studies as the most effective content format. Findings from the Content Marketing Benchmarking Report published in B2BMarketing.net reveal that 66 percent of B2B marketersfrom a sample of 122 say producing case studies...
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  24. ProducerAlexa Steele

    Alexa Steele

    12/12/2016
    8 Marketing Mistakes that Cause Customers to Call, "BULL!"
    8 Marketing Mistakes that Cause Customers to Call, "BULL!"Fool me once, shame on you. Fool me twice, shame on me.It happens to the best of us. At some point or another, we all get taken in by misleading marketing. Maybe it’s the “lowest price” that gets discounted even deeper after we buy. Or the novelty...
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    Comments

    Claire L Cardwell
    31/01/2017 #14 Claire L Cardwell
    @Alexa Steele - it happens more often than I care to say.... I think because I'm female people make the assumption that I am an Assistant. It is irritating though when people can not be bothered to even do their basic research..... Sometimes I even get asked what Company this is, which is staggering.
    Alexa Steele
    31/01/2017 #13 Alexa Steele
    #11 Wow, I didn't even think to include "bad manners" on this list, but insisting on speaking to the owner's boss is definitely NOT the way to make a sale!
    Claire L Cardwell
    30/01/2017 #11 Claire L Cardwell
    @Alexa Steele - great points here. I hate it when I get a cold call and the sales person hasn't even bothered to have a brief look at my website or do any research whatsoever. Far too often I get asked if I can put a call through to my boss..... I used to get calls from the ANC trying to sell me a table at yet another back scratching event. The last time the woman at the end of the phone refused to believe that Blue Designs was my company and demanded to speak to the man in charge! I responded by telling her that this was the 21st century and women were more than capable of running a business successfully. When she still demanded to speak to my boss I lost my cool and put the phone down. For some reason I've been taken off their list...... A friend of mine had an excellent way of dealing with cold callers. Her 5 year old daughter loved talking to people on the phone. My friend would say hang on a minute and hand the phone over to her daughter!
    Alexa Steele
    13/12/2016 #10 Alexa Steele
    I hope you don't mind, but I borrowed a phrase from you in this one, @Kevin Pashuk 😊
    Alexa Steele
    12/12/2016 #9 Alexa Steele
    #4 So sorry for your experience, @Robert Cormack. There are many legitimate uses for content and social media marketing, but just as one bad apple spoils the barrel, liars and cheats give all marketers a bad reputation.
    Alexa Steele
    12/12/2016 #8 Alexa Steele
    #3 "Are people really so easily sucked in by this type of shady marketing?" Like the saying goes, you can fool some of the people all of the time... The way I understand it, these scams work on volume, if you repeat it often enough, and get your pitch in front of enough people, eventually you find the sucker. Unfortunately, most of the sales people making the calls are just trying to make a living and aren't responsible for their employer's BS, but they take the brunt of the abuse from pissed off consumers. You might find this inside look enlightening, I sure did: http://www.vox.com/first-person/2016/10/18/13276464/irs-scam-phone-cartoon

    "Sounds to me like there's a world of service and product providers out there who need your help on how to engage properly with their prospective customers or clients." I'd be happy to work with any of them. Please send them to my website 😊
    Alexa Steele
    12/12/2016 #7 Alexa Steele
    #2 Amen.
    Alexa Steele
    12/12/2016 #6 Alexa Steele
    #1 Thank you, @Mohammad Sultan. You're right, it's not easy, which is why so many resort to less desirable tactics for reaching their audience and driving sales.
    Phil Friedman
    12/12/2016 #5 Phil Friedman
    #4 Robert Cormack > " Social media has become a fertile ground for liars, cheats and posers."

    Truer words have rarely been spoken. Profiles without substantial work samples, verifiable histories, or recommendations from known and reachable colleagues and professionals are useless. As are evaluations from purported former clients and customers who cannot be identified or contacted. One has always to know with whom one is dealing.
    Robert Cormack
    12/12/2016 #4 Robert Cormack
    Content marketing on social media is like Donald trump. If you say it often enough, people will believe it. Social media has become a fertile ground for liars, cheats and posers. I Googled Apple Service one time and ended up with some company in India. They said they handled Apple's technical overflow. When they fixed my problem, they told me that would be $99 and sent a contract. At the bottom of the contract, it said: "The customer will not at any time sue this company for liability." I told the technician this was fraud. I transferred me to the sales manager. I told the sales manager this was fraud. I told him he was using Apple logos, a trademark infringement. I contacted Apple and told them what happened. "That's terrible," the woman said. She probably didn't even take down the name of the company. This is where we are with content marketing today. India rounded up about 2,000 of these cheats last month. Probably just for show. They turn a blind eye most of the time. It's an important part of their economy. We need regulation—and sooner than later.
    Ken Boddie
    12/12/2016 #3 Ken Boddie
    Your interesting post has fired me up, Alexa, as I've just put the phone down on yet another unsolicited call and spent an inordinate amount of time this week unsubscribing to unsolicited emails.

    Cold calling me, addressing me by my first name, followed by the caller acting like he or she knows me like a brother or sister is what I call 'bull'. Then propagating the falseness by responding to my "where are you from and how did you get my number?" with a vague attempt at rebuff or deflection is 'double bull'. Cold call telephone marketing is difficult at the best of times, but for once I wish that cold callers would come clean and say "Hi, we don't know each other, but I've just paid a squillion bucks to get a calling list from an organisation to which you subscribe, and which promised you that they wouldn't release your name to third parties, so can you spare me a minute or two of your time, pretty please?" Now that would get my attention and sympathy, or at least get me thinking which organisation defaulted on our agreement, and I'd be much less inclined to put the phone down straight away. These guys usually don't get far enough with me to make outrageous product claims, and the ones who send me similarly overfamiliar unsolicited emails get the cold shoulder also.

    I seem to be spending more and more of my time these days unsubscribing from lists I never subscribed to in the first place, all from companies proffering unbelievable 'product hype' and making 'outrageous claims'. Are people really so easily sucked in by this type of shady marketing, Alexa? Sounds to me like there's a world of service and product providers out there who need your help on how to engage properly with their prospective customers or clients.
    Sasa Radovic
    12/12/2016 #2 Sasa Radovic
    Nothing says": "Bull!", more than: "We're number one!" claim. If you need to say it, it's probably not true.
    Mohammed Sultan
    12/12/2016 #1 Mohammed Sultan
    @Alexa Steele.Thank you for sharing your insightful post.Great content starts with good attitude and business is all about advertisers attitude.It's also easy pouring your money down the drain when you use The word No.1 to force a change of habits, particularly when you "pull" people attention to something is not there.When you feel that your brand is good say it's good.Fortunately,@Javier beBee didn't say beBee is No.1 and by this he has widened his scope to try hard.There's also no right way to talk to your audience,every audience is different,each problem is different and so each content should be different.With apology to Aristotle the Greek philosopher for adjusting his quote"Any marketer can talk to customers -that's easy,but to talk to the right customer,with the right content,in the right media,at the right time and for the right purpose -that's not within the power of every marketer and is not easy.
  25. ProducerPreston 🐝 Vander Ven
    The Rhino: Five Tips for Success
    The Rhino: Five Tips for SuccessArticle from my Blog FreedomA number of years ago, I was part of another marketing team. Some circumstances in my life changed and I needed to leave. Yet, I brought with me a lot of good advice. One I remember was when they gave out an award once a...
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    Comments

    Preston 🐝 Vander Ven
    14/01/2017 #3 Preston 🐝 Vander Ven
    So many of us are like cows grazing in the fields. But to be like a rhinoceros, you must be a leader. The key here is leaders are first FOLLOWERS. TO be a great follower you must be a great LISTENER. The greatest "Rhino's" I have ever known are the best listeners and were always willing to hear my words.
    Preston 🐝 Vander Ven
    08/12/2016 #2 Preston 🐝 Vander Ven
    #1 Great Words
    Mohammed A. Jawad
    08/12/2016 #1 Mohammed A. Jawad
    Bold moves accompanied by wisdom always lead to success.
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