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Marketing Strategy - beBee

Marketing Strategy

~ 100 buzzes
Marketing strategy has the fundamental goal of increasing sales and achieving a sustainable competitive advantage.

Marketing strategy includes all basic, short-term, and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives.
  1. ProducerKatrina Chua

    Katrina Chua

    Outbound Marketing: Reaching out to your Target Market
    Outbound Marketing: Reaching out to your Target MarketEven with the advent of inbound marketing which aims to ‘attract’ audiences instead of chasing them, there’s still a significant need for outbound activities. After all, deliberately reaching out to prospects isn’t just about hard selling;...
  2. Charlie Trumpess
    Read my latest guest blog for Finance Magnates on marketing and chatbots
    Charlie Trumpess
    Chatbots, Marketing and Forex Trading | Finance Magnates
    www.financemagnates.com You can be assured that the robots never...
  3. Judy Caroll

    Judy Caroll

    Integrating WordPress with Salesforce? - Here are the 3 key reasons why you should consider.
    Judy Caroll
    Why You Should Integrate WordPress with Salesforce
    goo.gl Syncing the WordPress users to the CRM is a good way to maintain a cohesive...
  4. Charlie Trumpess
    Charlie Trumpess
    Ted Baker on why more marketers should put faith in shoppable videos
    www.marketingweek.com Ted Baker is teaming up with film director Guy Ritchie to launch a short film that allows consumers to click on featured products and buy them, with the fashion brand confident the format will become integral for...
  5. ProducerGijs van Wulfen

    Gijs van Wulfen

    How Inside-the-Box Innovations Saved LEGO
    How Inside-the-Box Innovations Saved LEGODid you play with LEGO? LEGO had to innovate end of the 20th century. All their outside-the-box innovations failed. Their inside-the-box innovations saved the company. There are at least 3 important lessons learned from the innovation journey of...


    Gijs van Wulfen
    10/08/2016 #4 Gijs van Wulfen
    #2 my pleasure Nicholas.
    Gijs van Wulfen
    10/08/2016 #3 Gijs van Wulfen
    My pleasure Cepee. Brick by Brick is a great book indeed :-). #1
    Nicholas Fester
    10/08/2016 #2 Nicholas Fester
    Cepee Tabibian
    10/08/2016 #1 Cepee Tabibian
    Wow, that was a fascinating ride! I wasn't aware of LEGO's history, the dark days and the successful turnaround. Thanks for another great piece on innovation! btw- going to check out Brick by Brick.
  6. ProducerThomson Dawson

    Thomson Dawson

    Are you a strategic thinker?
    Are you a strategic thinker?Strategic thinking is a skill that can’t be taught– it’s a natural inclination you’re born with. Are you a strategic thinker? I spend most of my time consulting with clients on strategy–helping them to see useful patterns where everyone else ...


    Thomson Dawson
    14/07/2016 #10 Thomson Dawson
    Love all the comments!!! This venue is so much more engaging than LinkedIn!!! Thanks for commenting!
    Lacey Wofford
    12/07/2016 #9 Lacey Wofford
    As a strategic thinker, I would argue with @Thomson Dawson's point that we don't always see our gifts. I've known for years that my brain works very strategically and I've used it to my advantage countless times. I will say that I believe strategic thinkers have it easier when it comes to building a business because, as Dawson stated, we cut through the bull and don't worry about the insignificant, extraneous details. This makes life more relaxing and enjoyable while we continue our quest for productivity.
    Joaquim Vives
    12/07/2016 #8 Joaquim Vives
    So @Thomson Dawson, do you think that "intuitive" individuals are closer to become a strategic thinker? I don't think we are losing strategic thinkers but the processes today (in any field) are trying to avoid intuition, they try to parameter any situation... This is killing intuition and creativity inside big systems (not individualy) and then, for me, we are doing something wrong...
    Joel Anderson
    12/07/2016 #7 Joel Anderson
    Nicely done with great insights. Awhile back I took a StrengthsFinder assessment. My top 5: Strategic, Ideation, Achiever, Command, Learner. Was helpful in understanding some of my quirkiness. Not sure if it articulated whether or not I am a strategic thinker but was a good drill to gain some insight into what makes me tick. Thanks. much for a great article. All the best on your journey.
    Kevin Pashuk
    12/07/2016 #6 Kevin Pashuk
    Welcome to beBee @Thomson Dawson... Lord knows the world needs more strategic thinkers... or even people who think.
    Thomson Dawson
    23/06/2016 #5 Thomson Dawson
    Thank you all for the comments. I am new here and just getting my feet wet so it's a nice introduction. Check out my blog:
    Joanna Hofman
    23/06/2016 #4 Joanna Hofman
    Absolutely brilliant article. I have been working since some years with strategy chellanges and I found many interesting points in your post.
    Thank you.
    Anees Zaidi
    21/06/2016 #3 Anees Zaidi
    @Thomson Dawson This is an excellent read. I got hooked to 'know your why'. I invite you to see my perspective on 'know your why' in my recent blog 'That Noble Soul' - https://www.bebee.com/producer/@anees-zaidi/that-noble-soul. Let me have your esteemed thoughts.
    Lisa Lee
    21/06/2016 #2 Lisa Lee
    Brilliant article @Thomson Dawson. I certainly relate to your point on 'what-if' thinking. It's been an important factor on allot of my past projects and has always offered a fresh perspective.
    Mohamed Amroussi
    21/06/2016 #1 Mohamed Amroussi
    Nice Article , very informative, thank you Thomson Dawson, Born with or learned ( nature or nurture) two hypothesis which are not yet proved
  7. ProducerDaryn Mason

    Daryn Mason

    Testing, Testing, Testing – Taking The Guesswork Out Of Customer Experience
    Testing, Testing, Testing – Taking The Guesswork Out Of Customer ExperienceThe art and science of Customer Experience (CX) is rapidly evolving. One of the most interesting transformations is the balance of control from the brand to the consumer. It is increasingly the customer who decides what’s best for themselves and ...


    Daryn Mason
    09/07/2016 #4 Daryn Mason
    Thanks for the great comments.
    Greg Rogers
    07/07/2016 #3 Greg Rogers
    Yeah, that's a good recommendation @Daryn Mason
    Jennifer Martin
    07/07/2016 #1 Jennifer Martin
    As practice makes the expert, testing will definitely take you to a better customer experience. As you say it won't be guessed it will be tested and accepted! Great recommendations @Daryn Mason
  8. ProducerJeff Petermann

    Jeff Petermann

    3 Things You Are Doing To Sabotage Your Marketing Plan
    3 Things You Are Doing To Sabotage Your Marketing PlanIt's a bold title. You may be asking yourself how I know you are doing 3 things wrong with your marketing plan. Well, fact is, most everyone does these things on a regular basis. Even some of us in the marketing/advertising industry fall into these...
  9. ProducerMarki Kranthi

    Marki Kranthi

    StrategyAny place well lit looks bright. But, if the whole lighting is fine based on a strategy, definitely, the results will be amazing. The overall look and feel changes and there is a chance that the whole scenery will catapult the sleeping place into a...


    Margaret Aranda, MD, PhD
    22/06/2016 #1 Margaret Aranda, MD, PhD
    Looks imaginary. Fairy-tale!
  10. ProducerToby Marshall

    Toby Marshall

    B2B Social Marketing: How Do You Convince a CEO That Social Media is Vital for Sales?
    B2B Social Marketing: How Do You Convince a CEO That Social Media is Vital for Sales?For a business, anything that is not ultimately geared towards growing sales is not going to interest a CEO much. That and reducing costs. Fortunately social media can do both...Reduced costsFor most businesses used to doling out money on printing,...


    Jessica Robinson
    16/06/2016 #2 Jessica Robinson
    Great article @Toby Marshall I would add as a note that not all companies need social media, at least not yet. Some companies have their market segmented and this one is not involved that much in social media. Sooner or later I guess they'll be but for now the company has to analyze if the impact they are going to have is worth their while with some social networks.
    Mike Penny
    16/06/2016 #1 Mike Penny
    Social Media is where it's at for best marketing dollars!!! The long term relationship is the most meaningful asset in your biz! @Toby Marshall, thank great article!!!
  11. Candice Galek 🐝
    "I may not have been prepared to go viral, but that didn't mean that I didn't want it."
    Candice Galek 🐝
    Candice Galek
    miami.crains.com The Mistake: As a new business owner, you're really focused on figuring out exactly what you need to know. You’re just starting out, you’re fresh and you have nothing to compare your progress to. You have no idea what you’re going to sell. You have...


    NO one
    15/06/2016 #2 NO one
    Success is not always as easy to handle as it seems. Great lesson from your experience Candice!
    Gerald Hecht
    15/06/2016 #1 Gerald Hecht
    @Candice Galek 🐝 my heroine!
  12. ProducerJames McElearney
    Marketing 101
    Marketing 101A University Profesor once tried to explained to his MBA student the concept of Marketing "There are 6 main stages to Marketing my boy" he said, ."First, imagine yourself at a bar. You´re out with a few friends on a pub crawl enjoying your night. By...


    James McElearney
    14/06/2016 #3 James McElearney
    #2 thank you @Mohammed A. Jawad, glad you enjoyed it
    Mohammed A. Jawad
    14/06/2016 #2 Mohammed A. Jawad
    Aha...complex stages explained in a fun, enjoyable way! That makes easy to understand in brevity with a pinch of humor.
    James McElearney
    14/06/2016 #1 James McElearney
    Thanks @NO one
  13. ProducerMike Penny

    Mike Penny

    A Froggy Approach:Internet Marketing For Small Business
    A Froggy Approach:Internet Marketing For Small BusinessShouldn't a internet marketing strategy for small business exist?Why should it be that the big chains poses the power?Wal-Mart, Target and Best Buy are big chains yet they do not rule the Internet.They only pose stiff competition because of their...


    Mike Penny
    14/06/2016 #5 Mike Penny
    #1 Thank you @Lisa Lee!!! Simpler times bring back the basics!!! Relationships and value will easily thrive in the market place!!
    Mike Penny
    14/06/2016 #4 Mike Penny
    #2 Thank You @George Hull. So many settle for second best. So many lesson lost from our youth that our passions and desires are no longer as important us. We need voices like yours to inspire and motivate us back to a time where our money was spent because of value and a relationship that was trusted in the market place!
    George Hull
    14/06/2016 #2 George Hull
    @Mike Penny such a great article! Startups are taking power from big corporations in the market and big corporations have almost all set out for them regarding internet marketing, but what about those small business owners that don't want to become as you say statistic of this economy? Someone had to write this for them!
    Lisa Lee
    14/06/2016 #1 Lisa Lee
    Thanks for posting this @Mike Penny, allot of people really do approach marketing without any notion of the basics so this was a great article to produce. Thank you!
  14. ProducerJennifer Martin

    Jennifer Martin

    Small intro to Influencer Marketing
    Small intro to Influencer MarketingFirst let's go back to the basics, Influencer Marketing is part of a Digital Marketing Strategy. As Dave Chaffey says in his article "10 reasons you need a digital marketing strategy", most companies don't have a defined plan, they just perform some...


    Jennifer Martin
    07/06/2016 #6 Jennifer Martin
    #5 I'm glad you liked it Jan. Thank you for the comment too
    Jan Barbosa
    07/06/2016 #5 Jan Barbosa
    Truly Belive In Influencer Marketing And Advice It As A Way To Counter Ad Blocking Loss.. People Love To Know What Elon Musk Thinks Or What Kim Wears... There Lies The Power Of The Influencer... Like It !!!
    Jennifer Martin
    07/06/2016 #3 Jennifer Martin
    #2 Thank you Ali Anani, I'm glad you got the main idea.
    Ali Anani
    07/06/2016 #2 Ali Anani
    Interesring thoughts @Jennifer Martin. You advocate "customized influencers marketing" and I agree. We used this method in promoting a dieting franchise and it worked. All, within a well studied strategy.
    Catalina Serrano
    07/06/2016 #1 Catalina Serrano
    Great buzz @Jennifer Martin! I agree with the idea that influencer marketing plan is nowadays necessary in all companies Marketing programs and also it's important to choose the right influencers for you products or services.
  15. Deep Lohani

    Deep Lohani

    They Said It: Legendary Poker Quotes
    Deep Lohani
    They Said It: Legendary Poker Quotes - Casino Games, Online Teen Patti, Poker Game, Rummy Games-Blogs - gamentio
    snip.ly Read our latest blogs on 3D Casino Gaming experience. Our blogs provide full information on 3D casino games like Texas Holdem Poker, Rummy Card Games and Teen Patti Online...
  16. John Vaughan

    John Vaughan

    UX … in the Enterprise

    Many enterprises are now struggling with the challenge of making UxP an integral part of the business - not merely an afterthought. There are two schools of thought:

    John Vaughan
  17. ProducerMohammed A. Jawad
    New Pharma Business Models: What Marketers and Reps Need to Know
    New Pharma Business Models: What Marketers and Reps Need to KnowTo succeed in the new pharma landscape, marketers and reps need to learn, and unlearn, a lot. Each of us is capable of giving our best only when facing adversities and challenges. The same happens to companies; when they face difficulties, they can...


    Elizabeth Harris
    31/05/2016 #2 Elizabeth Harris
    This is very interesting @Mohammed A. Jawad I think that before all the studies professionals in the marketing and communications areas based their decisions and campaigns by imitation or a "good filling" mostly, now there's not excuse to do so.
    Brian McKenzie
    31/05/2016 #1 Brian McKenzie
    Regulatory requirements of the FDA, and PPACA have put additional restrictions on Pharma in the US in the last 8 years. Gone are the days of the free flowing candy dispensaries and associated profits. How do you feel the market is for the African Continent - especially South Africa - as it is the S in the BRICS emergent currency, finance, economic strategy players ?
  18. Gerson Gramajo

    Gerson Gramajo

    "Just as you can't start a business without marketing, you can't maintain one without it." Jay Conrad Levinson Gerson Gramajo
  19. ProducerTurnstyle Solutions
    How to Quickly and Easily Build Marketing Lists Using Your Wi-Fi
    How to Quickly and Easily Build Marketing Lists Using Your Wi-FiYou’ve heard about how successful email marketing can be, but you don’t have the contact information for any of your customers. The only thing your old fishbowl business card collector is gathering is dust? Well if your business offers free...


    Adam Moore
    26/05/2016 #2 Adam Moore
    This is interesting. Never thought of the option. Thanks
    Paul "Pablo" Croubalian
    25/05/2016 #1 Paul "Pablo" Croubalian
    Hey guys, welcome to beBee
  20. ProducerMohammed A. Jawad
    Strategies for Launching a New Drug
    Strategies for Launching a New DrugLaunching a new drug? Well, the new pharmaceutical commercial model provides some clear challenges and opportunities.One critical factor for a successful launch will be how well marketers move beyond old approaches that best served the...


    Catalina Serrano
    25/05/2016 #1 Catalina Serrano
    Great post about how to sell a product! It's necessary to understand market's dynamics, competitors, and users needs.
  21. ProducerSteven Davies

    Steven Davies

    Social Hub Pages
    Social Hub PagesTo kick this off, what is a hub page (hint - it isn't just a popular blogging site)? Hub pages are a central area, a page, from which other pages link to and from. Sounds like a homepage? Well, it is very similar except that a hub page is intended...


    Steven Davies
    24/05/2016 #2 Steven Davies
    Aggregators can be useful, too, @NO one for those looking for a more 'friendly' RSS kind of service - I've always found them to be a little too cluttered for my liking but I'm just odd like that!
    NO one
    24/05/2016 #1 NO one
    Great explanation also on beBee. This reminds me of web aggregators although I know it is definitely not the same thing.
  22. Liz Weir

    Liz Weir

    Marketing Tip!
    When you are planning your new product, save yourself a lot of time, money and grief and do your market research first- before you build anything. Do not assume you know better. And when you do it, be sure you aren't asking leading questions to get answers that fit your conclusion. Ask as many open-ended questions as possible and you'll be clear-eyed about what direction you need to take your product and your company.
    Liz Weir
  23. ProducerEkaterina Novoseltseva
    Digital luxury strategy tips
    Digital luxury strategy tipsAs a CMO of Apiumtech with a solid background in online world, I was invited as a Guest speaker to ESERP Business School to give a speech about digital luxury strategy. In this article I want to share with you key guidelines, which would help to...


    Ekaterina Novoseltseva
    25/05/2016 #6 Ekaterina Novoseltseva
    #2 Yes, absolutely! Thank you, Navinya! It's always interesting to know your thoughts about technology and marketing.
    Ekaterina Novoseltseva
    25/05/2016 #5 Ekaterina Novoseltseva
    #3 Thank you for your feedback, Catalina! Agree, it's not only for luxury brands, it's for everyone, but companies with "premium" business models should think about small details and prove every time why their clients should pay a premium price for their products. They should't permit themselves to be outdated, they should create a "wow" effect and impress their target!
    Ekaterina Novoseltseva
    25/05/2016 #4 Ekaterina Novoseltseva
    #1 Thank you for your comment, Dean! The idea of this article is that you shouldn't stop on what you have already developed and have, you should always move forward and come up with new things! To be a strong leader in your industry or to finally become one! Trends are changing, technology is changing and tech world is essential in everything we do now, so I strongly believe that technology is key in business nowadays. Billions of dollars are invested in marketing technology ( http://apiumtech.com/blog/key-digital-customer-journey-tips-statistics-2016/). I think we shouldn't ignore it.
    NO one
    24/05/2016 #3 NO one
    I actually agree with Dean a little bit, I think that not luxury necessarily a brand will die if it doesn't innovates, but maybe some more changes can be made to make the client feel that the brand cares about them so as a result they are getting better for them.
    Navinya Lee
    24/05/2016 #2 Navinya Lee
    What a great article @Ekaterina Novoseltseva! I think more and more brands are realising that they need to include audiences in their processes. For interaction, uniqueness, whatever it is, they have had to adjust their business model.
    Dean Owen
    24/05/2016 #1 Dean Owen
    This is an excellent article @Ekaterina Novoseltseva, but I don't agree totally with your Luxury Brands must innovate or die in the digital age. If your product is simply the best, you can succeed purely on word of mouth. Take luxury independent watchmakers Kari Voulilainen, Philippe Dufour, Vianney Halter for example. They have no marketing department. Dufour even does not have a website. But they have waiting lists for their $50,000+ watches years long. If you make the best in the world, there will be plenty of media people wanting to write about you. Not just limited to watches, but cars (Ariel Atom), Department Stores (Fortnum & Mason's), even cheese! Agree when talking about the big conglomerates like LVMH. But they need to sell inventory and pay for prime real estate, so in order to reach a broader audience and always be in the hearts and minds, they need an explosive marketing campaign.
  24. ProducerSteve Blakeman

    Steve Blakeman

    Top 5 most epic social media fails ever
    Top 5 most epic social media fails everScott Disick, the tinseltown clown kicked to the kerb by the Kardashian clan, has recently tried to reinvent himself as an icon of Instagram. Unfortunately, Dipsh*t (sorry Disick), clearly hasn't quite figured out how to use the social...


    Brian McKenzie
    24/05/2016 #11 Brian McKenzie
    Damnit that IHOP is funny - I will have to run through their menu to feed my belly the next time I am in the states. For it to be insinuated that the stack of pancakes was a breast ... should there have not been another stack next to it ? I honestly fail to see the comparison. PS - if your breasts look like a stack of flapjacks with syrup and spooned dollup o butter on them, like in the photo - you should go to the doctor - something ain't right.
    Sharon King
    24/05/2016 #10 Sharon King
    I'm still laughing!! What a great buzz! We have to check twice before posting something on internet!!
    David Brown
    24/05/2016 #9 David Brown
    I found some regarding Hurricane Sandy and Sears: "Did Hurricane Sandy affect your city? Get your generators, air mattresses and more in one place: #HurricaneSandy" so insensitive and out of place!
    Catalina Serrano
    24/05/2016 #8 Catalina Serrano
    Funny post, you made me laugh! For sure, we have to take care of what we say or do, everything has its consequences! ​
    NO one
    24/05/2016 #7 NO one
    hehe made my day, you had all my attention in every word. In Mexico we have tons of people like D*ckwhad, there's for example #Lady100pesos who has a youtube video that went viral, now she became famous, has several sponsorship's, and followers. She became famous because she crashed with several cars while driving drunk and almost killed a man with a baby, but since she was pretty and tried to bribe the police she ended up being adored by thousands.
    Michael Jones
    24/05/2016 #6 Michael Jones
    Imagine @Steve Blakeman, 4k plus people liked Scott's post even with the mistake... what can be said about his followers... hmmm
    Steve Blakeman
    24/05/2016 #5 Steve Blakeman
    #4 I read that one too and almost included it Lisa Lee
    Lisa Lee
    24/05/2016 #4 Lisa Lee
    I've heard of something I guess more deep http://nyti.ms/1vnn0qe it was Justin Sacco's racist tweet: “Going to Africa. Hope I don’t get AIDS. Just kidding. I’m white!” It ended her career. Great buzz @Steve Blakeman View more
    I've heard of something I guess more deep http://nyti.ms/1vnn0qe it was Justin Sacco's racist tweet: “Going to Africa. Hope I don’t get AIDS. Just kidding. I’m white!” It ended her career. Great buzz @Steve Blakeman I had a blast with Dimwit I mean, Disick's name changes. Close
    Steve Blakeman
    24/05/2016 #3 Steve Blakeman
    #2 glad you liked it Sarah Allen !
    Sarah Allen
    24/05/2016 #2 Sarah Allen
    I cant get passed Scott Dimwhit (sorry Disick!) lol
    Daniela Umpierrez
    24/05/2016 #1 Daniela Umpierrez
    OMG!!! So huge mistakes and very funny pictures @Steve Blakeman!!
  25. ProducerSteven Davies

    Steven Davies

    What is semantic copy?
    What is semantic copy?Hello Bees! I've been away a little while but I'm back now. I'm currently upto my elbows researching for a piece I intend to write concerning the UK referendum on our EU membership. It is a little bit of hot topic here as you can well imagine and I...


    Steven Davies
    23/05/2016 #9 Steven Davies
    #4 Thanks again for the link, @Catalina Serrano - I've taken a look and filled out the form.
    Steven Davies
    23/05/2016 #8 Steven Davies
    #6 oh I agree completely Navinya, we would be shouting into an empty well otherwise. I'm hoping to have another post up tomorrow, if not this evening.
    Steven Davies
    23/05/2016 #7 Steven Davies
    #4 i haven't heard of beBee ambassadors before - I'll take a look at that, thanks.
    Navinya Lee
    23/05/2016 #6 Navinya Lee
    Thats great information @Steven Davies. I think knowing and specifically targeting your audience is the most important stage to take before any other :-) When can we expect your next post?
    Steven Davies
    23/05/2016 #5 Steven Davies
    #3 that is very kind of you, Susan, thank you.
    Catalina Serrano
    23/05/2016 #4 Catalina Serrano
    #2 It would be worth your while! Have you checked this: https://www.bebee.com/ambassadors ? It is a great opportunity!
    Susan Clark
    23/05/2016 #3 Susan Clark
    I find this to be very useful, it is true that technology development has gone so far that anyone has access to anything now therefore there are more options for stealing someones work. Thank you for the share and solution suggestion Steven, I would be proud of my work too if I was you.
    Steven Davies
    23/05/2016 #2 Steven Davies
    #1 Catalina, I must make more of an effort to check in each day :)
    Catalina Serrano
    23/05/2016 #1 Catalina Serrano
    Excellent post Steven, welcome back to beBee!
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