Petra Smith

Petra Smith

5/1/2020 · 2 min read · ~10
To Marketing and 2 more
How to define your go-to-market strategy

How to define your go-to-market strategy

Your marketing communication is directly linked to how your audience sees you and has the ability to form opinions about your business – both, positive and negative, even before you directly engage with your clients. The traditional go-to-market...

Kevin Baker

Kevin Baker

The benefits are the value. Brand is an invented myth. How others have benefited creates empathy desire. Good one Petra Smith

5/1/2020
Torrence Boone

Torrence Boone

13/11/2019 · 1 min read · ~10
To Content Marketing and 2 more
Optimizing Ads for Vocal Searching in 2019-20

Optimizing Ads for Vocal Searching in 2019-20

As the digital landscape continues to evolve at a staggering rate, user behaviors and demands have shifted to emphasize new forms of convenience — especially related to product- and service-based search queries, which, in recent years, have become...

Torrence Boone

Torrence Boone

21/10/2019 · 1 min read · ~10
To Content Marketing and 1 more
Using Youtube's Demographic Data to Your Benefit

Using Youtube's Demographic Data to Your Benefit

The use of demographic data can be a polarizing subject to many marketing professionals. While some believe demographics are the key to understanding an intended audience, others believe they provide only a trivial perspective into the tastes or...

Torrence Boone

Torrence Boone

21/10/2019 · 1 min read · ~10
To Content Marketing and 2 more
Wharton Women's Summit & African American MBA Association Engagement

Wharton Women's Summit & African American MBA Association Engagement

Google recently participated in the Wharton Women in Business Summit for the first time, where we engaged in a gender parity and male ally panel. The company also hosted a lunch for African American MBA Association leaders. The results of these...

Torrence Boone

Torrence Boone

8/10/2019 · 2 min read · ~10
To Content Marketing and 2 more
Torrence Boone on Boosting In-Store Sales With Online Content

Torrence Boone on Boosting In-Store Sales With Online Content

https://torrenceboone.net/boosting-in-store-sales-with-online-content/As the popularity surrounding online shopping grew, analysts nervously predicted the end of retail as we know it. The end never came. Then, as influencer culture blew up and...

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