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Marketing Strategy - beBee

Marketing Strategy

~ 100 buzzes
Marketing strategy has the fundamental goal of increasing sales and achieving a sustainable competitive advantage.

Marketing strategy includes all basic, short-term, and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives.
  1. ProducerGreg Williams

    Greg Williams

    Why? Why? Why? : A Strategy For Meaning
    Why? Why? Why? : A Strategy For MeaningWhy matters, both within organizations and without. The companies that start with why on the inside and then take that meaning to those they serve in the market are not just sharing their stories, they are doing their stories. And as loosey goosey...
  2. ProducerGreg Williams

    Greg Williams

    Before Producing That Video, Ask Yourself These Three Questions
    Before Producing That Video, Ask Yourself These Three QuestionsLike most marketers, you realize that videos can be super powerful. If you haven’t realized that yet, check out these video statistics. But if you already know that the value of one minute of video is equal to 1.8 million words, then before you...


    Greg Williams
    07/12/2016 #11 Greg Williams
    #9 Thanks Harvey for weighing in. Yes!! Video is probably the most powerful way to share your brand with the world, but that also means it is the most powerful way to destroy your brand by not executing correctly or properly strategizing about the message being shared. Good point, thanks for bringing it up.
    Jan Barbosa
    06/12/2016 #10 Jan Barbosa
    Welcome !!!!
    Harvey Lloyd
    06/12/2016 #9 Harvey Lloyd
    We have started using video as a way to connect with our clients.we are about a year into actual production after 2 years of finding our skill sets. In reading your post along with many others we determined that video is great! But video is also something that can change the face of your brand, in the wrong direction.

    Emails, posts and words on a screen are one thing, video engages more senses than just print. When you activate these senses your video should influence them in such a way that its a very narrow outcome. Just because you think something would be nice or cute doesn't necessarily resonate with others where all senses are engaged.

    With printed materials, i can imagine or insert the other senses from my own experience. With video, in today's world, the expectation is that video will deliver on all of the senses. Audio, consistent color, presentation and communications are all expected within the delivery envelope.

    Welcome @Greg Williams and your post is on point.
    Jared Wiese
    06/12/2016 #8 Jared Wiese
    Welcome, Greg!
    Michele Williams
    05/12/2016 #7 Michele Williams
    Welcome, Greg!
    CityVP Manjit
    03/12/2016 #6 CityVP Manjit
    Welcome to BeBee Greg! Look forward to reading your future buzzes !
    Greg Williams
    03/12/2016 #5 Greg Williams
    #2 Thanks!
    Gerald Hecht
    03/12/2016 #4 Gerald Hecht
    Welcome to the hives Greg; fly safe!
    Javier beBee
    03/12/2016 #3 Javier beBee
    @Greg Williams welcome to beBee !
    David B. Grinberg
    03/12/2016 #2 David B. Grinberg
    Hi Greg. I really like your buzz and have shared on several hives. I'm also following you now. Keep buzzing!
    beBee Brand Ambassador
    Paul "Pablo" Croubalian
    03/12/2016 #1 Paul "Pablo" Croubalian
    Pretty timely as I'm looking into video for the Web-App-With-No-Name(yet).

    Welcome to the Swarm, Greg
  3. ProducerLuisana Cartay

    Luisana Cartay

    5 Lessons And 5 Mistakes In ECommerce From 12 CRO Experts
    5 Lessons And 5 Mistakes In ECommerce From 12 CRO ExpertsAt Photoslurp we are constantly thinking of new ways to increase conversion rates (who isn’t, right?). How to improve conversion rates for our clients, for our company, for our blog… We are always reading about the latest findings in the field and...


    CityVP Manjit
    01/12/2016 #3 CityVP Manjit
    #2 My big take away from Qualaroo is that they have thought their business through - they are not sharing a book as much as they have detailed their thinking - and that thinking is not reserved for the CRO world, it crosses over into other professions also, because it's basis is seeing value from the customer's eyes and knowing what value is.

    The value in writing that book is that it now free's up the Qualaroo people to think about what they have not thought about - and that means their minds are much more focused on what is working and listening to the value flowing into their business.

    For you the CRO part is more critical, for me it is valuing the applied process I see and my appreciation of the thinking that went into creating the fundamentals of their business. A competitor to Qualaroo cannot compete on learning the fundamentals, but what is being continously improved beyond that. When it comes to your five lessons, it is just another form of applied learning and I beginning to see that application informing your own professional insight.

    When your first buzzed, it was all about photopulse. Now you are exploring, testing the waters of your professional world and I see the convergence in that all the way back to Barcelona. That is a flow I enjoy because it is natural and it is real. I really dig it !
    Luisana Cartay
    30/11/2016 #2 Luisana Cartay
    #1 @CityVP Manjit thanks so much for your kind words! That book from Qualaroo looks very useful, thanks for sending it over. Cheers!
    CityVP Manjit
    30/11/2016 #1 CityVP Manjit
    This is the second buzz I have read from you. My conclusion, Photoslurp should feel very proud to have a Marketing Manager with your passion. I treat this as a different form of content marketing as one that is driven from your heart as a professional. There is so much content marketing which is from marketers who think sharing equates with engagement and so such efforts are wasted. The reason you have kept my interest is that I trust you.

    When it comes to Conversion Rate Optimization, Qualaroo has done a really good job with their online "book"

    I did not know of Photoslurp before the first buzz I read of yours and I did not know anything about CRO or even Qualaroo, all I can go by is my intuitive sense of trust, which includes the ingenuity in the naming of a business and how that business brands itself with purpose/meaning.

    If we look at trust barometer instruments like that of Edelman http://www.edelman.com/insights/intellectual-property/2016-edelman-trust-barometer/ you will soon see how relevant trust is in the 21st Century and more importantly where trust is broken. I am not a fan of average marketing or average PR or even average HR but I keep an eye open for those that have won my trust and so I look forward to your future buzzes.
  4. George Touryliov
    The following five steps will lead to the creation of a cohesive cross-functional marketing plan.
    George Touryliov
    Five Steps to Integrating Your Blog, Social Media, and Email Marketing
    www.marketingprofs.com Marketing Strategy - How do you unify efforts with different team members, initiatives, and strategies for your blog, email, and social media marketing? You need a content strategy that accounts for each...
  5. Producerrajni singh

    rajni singh

    AdWords Keyword Strategies for A Winning PPC Campaign
    AdWords Keyword Strategies for A Winning PPC CampaignGoogle AdWords is one of the best mediums to reach & attract customers online. Although it’s easy to set up an AdWords campaign, it’s difficult to get a positive ROI. However, well-defined goals & keyword strategies will improve your PPC...
  6. ProducerCamille Mari

    Camille Mari

    Why I like Image & Infographic
    Why I like Image & InfographicI consider myself as an « image-eater », meaning : I like browsing the Internet to find new images I can next send to my friends ( and yes they still being friends after all the stupid content I send them). It can be because I grew up with the...


    Camille Mari
    21/11/2016 #2 Camille Mari
    #1 @Paul Burge , a few words for a video maybe ? The future will let us know.
    Paul Burge
    21/11/2016 #1 Paul Burge
    A picture is worth a thousand words, or so they say. So how many words is a video worth?!! Yes, we definitely live in a visual world. Thanks for sharing @Camille Mari
  7. ProducerSandra Crowe

    Sandra Crowe

    7 Strategies for Marketing When You Don't Have Any Money
    7 Strategies for Marketing When You Don't Have Any MoneyMany business owners work under the false assumption that because they don't have much money to spend on marketing there is not much they can actually do to promote their business. From my experience this is simply not the case.Marketing isn't about...
  8. ProducerNeco Turkienicz

    Neco Turkienicz

    4 Tips To Boost Your  Content Marketing with Video
    4 Tips To Boost Your Content Marketing with VideoTurning video content into a tool for your marketing strategy by integrating it into email, social media and other digital marketing channels can pay off big for your business. Not only are more people engaging with video, but these...


    Greg Williams
    03/12/2016 #1 Greg Williams
    Thanks for this succinct summary of video tips! What do you find of these tips marketers struggle the most with?
  9. ProducerNeco Turkienicz

    Neco Turkienicz

    4 Tips To Boost Your  Content Marketing with Video
    4 Tips To Boost Your Content Marketing with VideoTurning video content into a tool for your marketing strategy by integrating it into email, social media and other digital marketing channels can pay off big for your business. Not only are more people engaging with video, but these...
  10. ProducerSandra Crowe

    Sandra Crowe

    6 Creative (and Cost-Effective) Word-of-Mouth Marketing Strategies
    6 Creative (and Cost-Effective) Word-of-Mouth Marketing Strategieshttp://www.inc.com/business-collective/6-creative-and-cost-effective-word-of-mouth-marketing-strategies.htmlEmail campaigns and social ads can help you move the needle and attract new customers online. But for many small companies, digital...


    Donna-Luisa Eversley
    15/11/2016 #2 Donna-Luisa Eversley
    @Sandra Crowe..good post with very relevant points which will yield positive results. Volunteering has been a very rewarding part of my life a made my career seem much more worthwhile 😉🐝🐝
    Ben Pinto
    10/11/2016 #1 Ben Pinto
    Everything here makes a lot of sense. I will start to put some of these into play right away. Thank you!
  11. ProducerAnna Slyusareva

    Anna Slyusareva

    5 Steps to Develop a Viable Digital Marketing Strategy for Small Business
    5 Steps to Develop a Viable Digital Marketing Strategy for Small BusinessAs many advisers and business gurus discuss the importance of digital marketing for the business, business owners rush to create social media accounts, integrate their businesses into online communities, or invest in search engine...


    Elisa Lorenzini
    08/11/2016 #1 Elisa Lorenzini
  12. ProducerNick Frost

    Nick Frost

    The Secret Marketing Strategies For Building Huge Consumer Brands
    The Secret Marketing Strategies For Building Huge Consumer BrandsAsk any marketer at a consumer internet company where they spend their budget and the answer will be a long one. Paid user acquisition is a science unto itself and very important for many consumer internet companies. However, in my opinion the best...
  13. ProducerKatrina Chua

    Katrina Chua

    Outbound Marketing: Reaching out to your Target Market
    Outbound Marketing: Reaching out to your Target MarketEven with the advent of inbound marketing which aims to ‘attract’ audiences instead of chasing them, there’s still a significant need for outbound activities. After all, deliberately reaching out to prospects isn’t just about hard selling;...
  14. Charlie Trumpess
    Read my latest guest blog for Finance Magnates on marketing and chatbots
    Charlie Trumpess
    Chatbots, Marketing and Forex Trading | Finance Magnates
    www.financemagnates.com You can be assured that the robots never...
  15. Judy Caroll

    Judy Caroll

    Integrating WordPress with Salesforce? - Here are the 3 key reasons why you should consider.
    Judy Caroll
    Why You Should Integrate WordPress with Salesforce
    goo.gl Syncing the WordPress users to the CRM is a good way to maintain a cohesive...
  16. Charlie Trumpess
    Charlie Trumpess
    Ted Baker on why more marketers should put faith in shoppable videos
    www.marketingweek.com Ted Baker is teaming up with film director Guy Ritchie to launch a short film that allows consumers to click on featured products and buy them, with the fashion brand confident the format will become integral for...
  17. ProducerGijs van Wulfen

    Gijs van Wulfen

    How Inside-the-Box Innovations Saved LEGO
    How Inside-the-Box Innovations Saved LEGODid you play with LEGO? LEGO had to innovate end of the 20th century. All their outside-the-box innovations failed. Their inside-the-box innovations saved the company. There are at least 3 important lessons learned from the innovation journey of...


    Gijs van Wulfen
    10/08/2016 #4 Gijs van Wulfen
    #2 my pleasure Nicholas.
    Gijs van Wulfen
    10/08/2016 #3 Gijs van Wulfen
    My pleasure Cepee. Brick by Brick is a great book indeed :-). #1
    Cepee Tabibian
    10/08/2016 #1 Cepee Tabibian
    Wow, that was a fascinating ride! I wasn't aware of LEGO's history, the dark days and the successful turnaround. Thanks for another great piece on innovation! btw- going to check out Brick by Brick.
  18. ProducerThomson Dawson

    Thomson Dawson

    Are you a strategic thinker?
    Are you a strategic thinker?Strategic thinking is a skill that can’t be taught– it’s a natural inclination you’re born with. Are you a strategic thinker? I spend most of my time consulting with clients on strategy–helping them to see useful patterns where everyone else ...


    Thomson Dawson
    14/07/2016 #10 Thomson Dawson
    Love all the comments!!! This venue is so much more engaging than LinkedIn!!! Thanks for commenting!
    Lacey Wofford
    12/07/2016 #9 Lacey Wofford
    As a strategic thinker, I would argue with @Thomson Dawson's point that we don't always see our gifts. I've known for years that my brain works very strategically and I've used it to my advantage countless times. I will say that I believe strategic thinkers have it easier when it comes to building a business because, as Dawson stated, we cut through the bull and don't worry about the insignificant, extraneous details. This makes life more relaxing and enjoyable while we continue our quest for productivity.
    Joaquim Vives
    12/07/2016 #8 Joaquim Vives
    So @Thomson Dawson, do you think that "intuitive" individuals are closer to become a strategic thinker? I don't think we are losing strategic thinkers but the processes today (in any field) are trying to avoid intuition, they try to parameter any situation... This is killing intuition and creativity inside big systems (not individualy) and then, for me, we are doing something wrong...
    Joel Anderson
    12/07/2016 #7 Joel Anderson
    Nicely done with great insights. Awhile back I took a StrengthsFinder assessment. My top 5: Strategic, Ideation, Achiever, Command, Learner. Was helpful in understanding some of my quirkiness. Not sure if it articulated whether or not I am a strategic thinker but was a good drill to gain some insight into what makes me tick. Thanks. much for a great article. All the best on your journey.
    Kevin Pashuk
    12/07/2016 #6 Kevin Pashuk
    Welcome to beBee @Thomson Dawson... Lord knows the world needs more strategic thinkers... or even people who think.
    Thomson Dawson
    23/06/2016 #5 Thomson Dawson
    Thank you all for the comments. I am new here and just getting my feet wet so it's a nice introduction. Check out my blog:
    Joanna Hofman
    23/06/2016 #4 Joanna Hofman
    Absolutely brilliant article. I have been working since some years with strategy chellanges and I found many interesting points in your post.
    Thank you.
    Anees Zaidi
    21/06/2016 #3 Anees Zaidi
    @Thomson Dawson This is an excellent read. I got hooked to 'know your why'. I invite you to see my perspective on 'know your why' in my recent blog 'That Noble Soul' - https://www.bebee.com/producer/@anees-zaidi/that-noble-soul. Let me have your esteemed thoughts.
    Lisa Lee
    21/06/2016 #2 Lisa Lee
    Brilliant article @Thomson Dawson. I certainly relate to your point on 'what-if' thinking. It's been an important factor on allot of my past projects and has always offered a fresh perspective.
    Mohamed Amroussi
    21/06/2016 #1 Mohamed Amroussi
    Nice Article , very informative, thank you Thomson Dawson, Born with or learned ( nature or nurture) two hypothesis which are not yet proved
  19. ProducerDaryn Mason

    Daryn Mason

    Testing, Testing, Testing – Taking The Guesswork Out Of Customer Experience
    Testing, Testing, Testing – Taking The Guesswork Out Of Customer ExperienceThe art and science of Customer Experience (CX) is rapidly evolving. One of the most interesting transformations is the balance of control from the brand to the consumer. It is increasingly the customer who decides what’s best for themselves and ...


    Daryn Mason
    09/07/2016 #4 Daryn Mason
    Thanks for the great comments.
    Greg Rogers
    07/07/2016 #3 Greg Rogers
    Yeah, that's a good recommendation @Daryn Mason
    Jennifer Martin
    07/07/2016 #1 Jennifer Martin
    As practice makes the expert, testing will definitely take you to a better customer experience. As you say it won't be guessed it will be tested and accepted! Great recommendations @Daryn Mason
  20. ProducerJeff Petermann

    Jeff Petermann

    3 Things You Are Doing To Sabotage Your Marketing Plan
    3 Things You Are Doing To Sabotage Your Marketing PlanIt's a bold title. You may be asking yourself how I know you are doing 3 things wrong with your marketing plan. Well, fact is, most everyone does these things on a regular basis. Even some of us in the marketing/advertising industry fall into these...
  21. ProducerMarki Kranthi

    Marki Kranthi

    StrategyAny place well lit looks bright. But, if the whole lighting is fine based on a strategy, definitely, the results will be amazing. The overall look and feel changes and there is a chance that the whole scenery will catapult the sleeping place into a...


    Margaret Aranda, MD, PhD
    22/06/2016 #1 Margaret Aranda, MD, PhD
    Looks imaginary. Fairy-tale!
  22. ProducerToby Marshall

    Toby Marshall

    B2B Social Marketing: How Do You Convince a CEO That Social Media is Vital for Sales?
    B2B Social Marketing: How Do You Convince a CEO That Social Media is Vital for Sales?For a business, anything that is not ultimately geared towards growing sales is not going to interest a CEO much. That and reducing costs. Fortunately social media can do both...Reduced costsFor most businesses used to doling out money on printing,...


    Jessica Robinson
    16/06/2016 #2 Jessica Robinson
    Great article @Toby Marshall I would add as a note that not all companies need social media, at least not yet. Some companies have their market segmented and this one is not involved that much in social media. Sooner or later I guess they'll be but for now the company has to analyze if the impact they are going to have is worth their while with some social networks.
    Mike Penny
    16/06/2016 #1 Mike Penny
    Social Media is where it's at for best marketing dollars!!! The long term relationship is the most meaningful asset in your biz! @Toby Marshall, thank great article!!!
  23. Candice Galek 🐝
    "I may not have been prepared to go viral, but that didn't mean that I didn't want it."
    Candice Galek 🐝
    Candice Galek
    miami.crains.com The Mistake: As a new business owner, you're really focused on figuring out exactly what you need to know. You’re just starting out, you’re fresh and you have nothing to compare your progress to. You have no idea what you’re going to sell. You have...


    NO one
    15/06/2016 #2 NO one
    Success is not always as easy to handle as it seems. Great lesson from your experience Candice!
    Gerald Hecht
    15/06/2016 #1 Gerald Hecht
    @Candice Galek 🐝 my heroine!
  24. ProducerJames McElearney
    Marketing 101
    Marketing 101A University Profesor once tried to explained to his MBA student the concept of Marketing "There are 6 main stages to Marketing my boy" he said, ."First, imagine yourself at a bar. You´re out with a few friends on a pub crawl enjoying your night. By...


    James McElearney
    14/06/2016 #3 James McElearney
    #2 thank you @Mohammed A. Jawad, glad you enjoyed it
    Mohammed A. Jawad
    14/06/2016 #2 Mohammed A. Jawad
    Aha...complex stages explained in a fun, enjoyable way! That makes easy to understand in brevity with a pinch of humor.
    James McElearney
    14/06/2016 #1 James McElearney
    Thanks @NO one
  25. ProducerMike Penny

    Mike Penny

    A Froggy Approach:Internet Marketing For Small Business
    A Froggy Approach:Internet Marketing For Small BusinessShouldn't a internet marketing strategy for small business exist?Why should it be that the big chains poses the power?Wal-Mart, Target and Best Buy are big chains yet they do not rule the Internet.They only pose stiff competition because of their...


    Mike Penny
    14/06/2016 #5 Mike Penny
    #1 Thank you @Lisa Lee!!! Simpler times bring back the basics!!! Relationships and value will easily thrive in the market place!!
    Mike Penny
    14/06/2016 #4 Mike Penny
    #2 Thank You @George Hull. So many settle for second best. So many lesson lost from our youth that our passions and desires are no longer as important us. We need voices like yours to inspire and motivate us back to a time where our money was spent because of value and a relationship that was trusted in the market place!
    George Hull
    14/06/2016 #2 George Hull
    @Mike Penny such a great article! Startups are taking power from big corporations in the market and big corporations have almost all set out for them regarding internet marketing, but what about those small business owners that don't want to become as you say statistic of this economy? Someone had to write this for them!
    Lisa Lee
    14/06/2016 #1 Lisa Lee
    Thanks for posting this @Mike Penny, allot of people really do approach marketing without any notion of the basics so this was a great article to produce. Thank you!
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