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Marketing Strategy - beBee

Marketing Strategy

+ 100 buzzes
Marketing strategy has the fundamental goal of increasing sales and achieving a sustainable competitive advantage.

Marketing strategy includes all basic, short-term, and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives.
Buzzes
  1. ProducerJudy Caroll

    Judy Caroll

    19/04/2017
    What’s the Best Marketing Strategy for Merchant Services?
    What’s the Best Marketing Strategy for Merchant Services?Promoting merchant services to clients is no skip in the park.As many institutions require better and more sophisticated technologies to manage large amounts of financial data, there is a need for suppliers to create effective and relevant marketing...
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  2. George Touryliov
    The difference between tactics and strategy often confuses new marketers, but, even though he’s discussing war, Sun Tzu’s lesson on the difference between the two is absolutely applicable to the Art of Marketing - “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat”. Learn more -
    George Touryliov
    Marketing Tactics and Marketing Strategy — Your Tactics Will Fail if Your Strategy Sucks
    www.business2community.com The difference between marketing strategy and marketing tactics can probably be best summed up by Sun Tzu’s Art of War. The Art of War is a classic book for a reason: It explains, simply and...
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  3. ProducerHilton Barbour

    Hilton Barbour

    20/03/2017
    Digital Transformation & Culture : The Coca-Cola Canada Story
    Digital Transformation & Culture : The Coca-Cola Canada StoryThe Coca-Cola Company is undeniably one of the most iconic businesses in the world. Approaching its 131st Anniversary in May, Coca-Cola is available in 194 of the 196 countries in the world, making it the most universal soda beverage on the...
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  4. ProducerTed Galpin

    Ted Galpin

    28/02/2017
    You don’t know Sun Tzu
    You don’t know Sun Tzufrom StrategicScience.org You don’t know Sun TzuWell, actually maybe you do.  But Probably not the same way I do.I’ve been working long days on the strategy book, and Sun Tzu certainly takes some time to internalize.   There’s a saying — “there’s...
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    Comments

    Ken Boddie
    18/03/2017 #2 Ken Boddie
    Masterful post, Ted, on strategising confrontation on all fronts. Although I found this a bit of a 'battle' to get through, I am grateful for you 'armoury' of additional reference material. Thanks for the readable summary of Master Sun's complex assessment. Hopefully this will empower my keyboard to overcome the slings and arrow of those resistant to change.
    Jerry Fletcher
    18/03/2017 #1 Jerry Fletcher
    I had a full week today and reading a well crafted article about Sun Tzu was not what I was looking forward to but this post made my day. After hours of commentary that bounced from informed to tortured to hopeful at best I needed a strong cup of clarity. Thanks Ted.
  5. ProducerLorraine Brown

    Lorraine Brown

    24/01/2017
    4 Effective Marketing Strategy Changes
    4 Effective Marketing Strategy ChangesThe way you market to your customers says a lot about your business and can completely change the dynamic of how you interact with your customers. It is also the first impression customers get of your business. Marketing is the way you keep old...
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    Comments

    AppSquadz Technologies
    24/01/2017 #1 AppSquadz Technologies
    Thanks for sharing great information!
  6. ProducerJudy Caroll

    Judy Caroll

    20/01/2017
    Increase New Business Inquiries this 2017 in 5 Easy Ways
    Increase New Business Inquiries this 2017 in 5 Easy WaysMany things in life rely on good old trial-and-error method – choosing a major, looking for a job, hiring an employee, finding a significant other. But especially finding a significant other. You never really know until you try. Indeed, life is a...
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  7. ProducerAlexa Steele

    Alexa Steele

    16/01/2017
    The best things I stuck in my Pocket in  2016 - Marketing Addition
    The best things I stuck in my Pocket in 2016 - Marketing AdditionThis is a follow up to my last drop of honey, The 12 Best Things I Stuck in My Pocket in 2016. Those items were mostly of general interest; whereas, these are specific to my industry (which happens to be marketing). I kept this list short but in...
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    Comments

    Alexa Steele
    18/01/2017 #9 Alexa Steele
    #8 Thanks, David. Not sure if I'm going to squeeze another post out of Pocket, but I'll be sure to let you know if I do :D
    David B. Grinberg
    18/01/2017 #8 David B. Grinberg
    Nice buzz, Alexa. So what else do you have in your pocket to share with us in 2017? I look forward to reading more of your buzz!
    Franci🐝Eugenia Hoffman
    17/01/2017 #7 Franci🐝Eugenia Hoffman
    Good advice, @Alexa Steele. Here's to a successful 2017!
    Alexa Steele
    17/01/2017 #6 Alexa Steele
    A big thank you to @Paul Burge, @Milos Djukic, @Renée 🐝 Cormier, @Lisa 🐝 Gallagher, @Phil Friedman and @John White, MBA for sharing this post!
    Alexa Steele
    16/01/2017 #4 Alexa Steele
    #1 #3 You are most welcome, my friends. Keep up the awesome work.

    #2 Thank you, Paul. 2017 is certainly shaping up to be an exciting year.
    Renée  🐝 Cormier
    16/01/2017 #3 Renée 🐝 Cormier
    Thanks for the mention, Alexa.
    Paul Burge
    16/01/2017 #2 Paul Burge
    You have a pocket full of great tips @Alexa Steele! Thanks for sharing. Let's see what we can learn from 2017...
    Phil Friedman
    16/01/2017 #1 Phil Friedman
    Thanks, Alexa, for the shout out. Cheers and best wishes for 2017.
  8. ProducerLorraine Brown

    Lorraine Brown

    11/01/2017
    Creating transparency in marketing
    Creating transparency in marketingBefore the Internet, people relied solely on the advertising they saw to give them all the information they needed before buying a product or service. But now, people can research your business online and find out immediately whether or not you are...
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    Comments

    David B. Grinberg
    11/01/2017 #4 David B. Grinberg
    Nice buzz, Lorraine. I've shard in three hives, "Social Marketing Solutions" and "Social Media Marketing" and "Marketing & Communications." Keep buzzing!
  9. ProducerJudy Caroll

    Judy Caroll

    11/01/2017
    Use Telemarketing as an Effective Strategy for Lead Nurturing
    Use Telemarketing as an Effective Strategy for Lead Nurturing“A plant, a grass, or even a tree needs soil, water, sunshine and a few trims here and there for them to grow, bear fruits and blossoming flowers. Just like plants and trees, a lead needs nurturing until it reaches its full maturity of...
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  10. ProducerJudy Caroll

    Judy Caroll

    05/01/2017
    Diversify or Die? Here’s How to Thrive in Newer Markets
    Diversify or Die? Here’s How to Thrive in Newer MarketsWhen you’ve been in the industry long enough to establish a name, a loyal following, and profit that’s trending upwards, the next best thing to do is to expand the business into a new market. And why not? Expanding can be an effective way to...
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  11. ProducerRosh Sillars

    Rosh Sillars

    12/12/2016
    5 Powerful Marketing Strategies
    5 Powerful Marketing StrategiesThe video below shares five marketing strategies which will you improve your digital marketing...
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    Comments

    Valerie Schmidt
    04/01/2017 #2 Valerie Schmidt
    Very well explained, Mr. Sillars.
    the combination of these strategies makes them even more powerful!
    Javier 🐝 beBee
    04/01/2017 #1 Javier 🐝 beBee
    Happy New Year !
  12. ProducerGreg Williams

    Greg Williams

    21/12/2016
    A Video Strategy Model That Works (with real brand examples)
    A Video Strategy Model That Works (with real brand examples)“Only actions that become springboards to succeeding big are those that are informed by big thinking to begin with.” ~ Guy Keller, The One ThingVideo Strategy vs. "Let's Make A Video!" So many folks approach video content with a small thinking...
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  13. ProducerKatrina  🐝 Chua
    Why B2B Companies Should Prioritize Case Studies
    Why B2B Companies Should Prioritize Case StudiesA recent report has cited case studies as the most effective content format. Findings from the Content Marketing Benchmarking Report published in B2BMarketing.net reveal that 66 percent of B2B marketersfrom a sample of 122 say producing case studies...
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  14. ProducerAlexa Steele

    Alexa Steele

    12/12/2016
    8 Marketing Mistakes that Cause Customers to Call, "BULL!"
    8 Marketing Mistakes that Cause Customers to Call, "BULL!"Fool me once, shame on you. Fool me twice, shame on me.It happens to the best of us. At some point or another, we all get taken in by misleading marketing. Maybe it’s the “lowest price” that gets discounted even deeper after we buy. Or the novelty...
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    Comments

    Claire L Cardwell
    31/01/2017 #14 Claire L Cardwell
    @Alexa Steele - it happens more often than I care to say.... I think because I'm female people make the assumption that I am an Assistant. It is irritating though when people can not be bothered to even do their basic research..... Sometimes I even get asked what Company this is, which is staggering.
    Alexa Steele
    31/01/2017 #13 Alexa Steele
    #11 Wow, I didn't even think to include "bad manners" on this list, but insisting on speaking to the owner's boss is definitely NOT the way to make a sale!
    Claire L Cardwell
    30/01/2017 #11 Claire L Cardwell
    @Alexa Steele - great points here. I hate it when I get a cold call and the sales person hasn't even bothered to have a brief look at my website or do any research whatsoever. Far too often I get asked if I can put a call through to my boss..... I used to get calls from the ANC trying to sell me a table at yet another back scratching event. The last time the woman at the end of the phone refused to believe that Blue Designs was my company and demanded to speak to the man in charge! I responded by telling her that this was the 21st century and women were more than capable of running a business successfully. When she still demanded to speak to my boss I lost my cool and put the phone down. For some reason I've been taken off their list...... A friend of mine had an excellent way of dealing with cold callers. Her 5 year old daughter loved talking to people on the phone. My friend would say hang on a minute and hand the phone over to her daughter!
    Alexa Steele
    13/12/2016 #10 Alexa Steele
    I hope you don't mind, but I borrowed a phrase from you in this one, @Kevin Pashuk 😊
    Alexa Steele
    12/12/2016 #9 Alexa Steele
    #4 So sorry for your experience, @Robert Cormack. There are many legitimate uses for content and social media marketing, but just as one bad apple spoils the barrel, liars and cheats give all marketers a bad reputation.
    Alexa Steele
    12/12/2016 #8 Alexa Steele
    #3 "Are people really so easily sucked in by this type of shady marketing?" Like the saying goes, you can fool some of the people all of the time... The way I understand it, these scams work on volume, if you repeat it often enough, and get your pitch in front of enough people, eventually you find the sucker. Unfortunately, most of the sales people making the calls are just trying to make a living and aren't responsible for their employer's BS, but they take the brunt of the abuse from pissed off consumers. You might find this inside look enlightening, I sure did: http://www.vox.com/first-person/2016/10/18/13276464/irs-scam-phone-cartoon

    "Sounds to me like there's a world of service and product providers out there who need your help on how to engage properly with their prospective customers or clients." I'd be happy to work with any of them. Please send them to my website 😊
    Alexa Steele
    12/12/2016 #7 Alexa Steele
    #2 Amen.
    Alexa Steele
    12/12/2016 #6 Alexa Steele
    #1 Thank you, @Mohammad Sultan. You're right, it's not easy, which is why so many resort to less desirable tactics for reaching their audience and driving sales.
    Phil Friedman
    12/12/2016 #5 Phil Friedman
    #4 Robert Cormack > " Social media has become a fertile ground for liars, cheats and posers."

    Truer words have rarely been spoken. Profiles without substantial work samples, verifiable histories, or recommendations from known and reachable colleagues and professionals are useless. As are evaluations from purported former clients and customers who cannot be identified or contacted. One has always to know with whom one is dealing.
    Robert Cormack
    12/12/2016 #4 Robert Cormack
    Content marketing on social media is like Donald trump. If you say it often enough, people will believe it. Social media has become a fertile ground for liars, cheats and posers. I Googled Apple Service one time and ended up with some company in India. They said they handled Apple's technical overflow. When they fixed my problem, they told me that would be $99 and sent a contract. At the bottom of the contract, it said: "The customer will not at any time sue this company for liability." I told the technician this was fraud. I transferred me to the sales manager. I told the sales manager this was fraud. I told him he was using Apple logos, a trademark infringement. I contacted Apple and told them what happened. "That's terrible," the woman said. She probably didn't even take down the name of the company. This is where we are with content marketing today. India rounded up about 2,000 of these cheats last month. Probably just for show. They turn a blind eye most of the time. It's an important part of their economy. We need regulation—and sooner than later.
    Ken Boddie
    12/12/2016 #3 Ken Boddie
    Your interesting post has fired me up, Alexa, as I've just put the phone down on yet another unsolicited call and spent an inordinate amount of time this week unsubscribing to unsolicited emails.

    Cold calling me, addressing me by my first name, followed by the caller acting like he or she knows me like a brother or sister is what I call 'bull'. Then propagating the falseness by responding to my "where are you from and how did you get my number?" with a vague attempt at rebuff or deflection is 'double bull'. Cold call telephone marketing is difficult at the best of times, but for once I wish that cold callers would come clean and say "Hi, we don't know each other, but I've just paid a squillion bucks to get a calling list from an organisation to which you subscribe, and which promised you that they wouldn't release your name to third parties, so can you spare me a minute or two of your time, pretty please?" Now that would get my attention and sympathy, or at least get me thinking which organisation defaulted on our agreement, and I'd be much less inclined to put the phone down straight away. These guys usually don't get far enough with me to make outrageous product claims, and the ones who send me similarly overfamiliar unsolicited emails get the cold shoulder also.

    I seem to be spending more and more of my time these days unsubscribing from lists I never subscribed to in the first place, all from companies proffering unbelievable 'product hype' and making 'outrageous claims'. Are people really so easily sucked in by this type of shady marketing, Alexa? Sounds to me like there's a world of service and product providers out there who need your help on how to engage properly with their prospective customers or clients.
    Sasa Radovic
    12/12/2016 #2 Sasa Radovic
    Nothing says": "Bull!", more than: "We're number one!" claim. If you need to say it, it's probably not true.
    Mohammed Sultan
    12/12/2016 #1 Mohammed Sultan
    @Alexa Steele.Thank you for sharing your insightful post.Great content starts with good attitude and business is all about advertisers attitude.It's also easy pouring your money down the drain when you use The word No.1 to force a change of habits, particularly when you "pull" people attention to something is not there.When you feel that your brand is good say it's good.Fortunately,@Javier beBee didn't say beBee is No.1 and by this he has widened his scope to try hard.There's also no right way to talk to your audience,every audience is different,each problem is different and so each content should be different.With apology to Aristotle the Greek philosopher for adjusting his quote"Any marketer can talk to customers -that's easy,but to talk to the right customer,with the right content,in the right media,at the right time and for the right purpose -that's not within the power of every marketer and is not easy.
  15. ProducerPreston 🐝 Vander Ven
    The Rhino: Five Tips for Success
    The Rhino: Five Tips for SuccessArticle from my Blog FreedomA number of years ago, I was part of another marketing team. Some circumstances in my life changed and I needed to leave. Yet, I brought with me a lot of good advice. One I remember was when they gave out an award once a...
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    Comments

    Preston 🐝 Vander Ven
    14/01/2017 #3 Preston 🐝 Vander Ven
    So many of us are like cows grazing in the fields. But to be like a rhinoceros, you must be a leader. The key here is leaders are first FOLLOWERS. TO be a great follower you must be a great LISTENER. The greatest "Rhino's" I have ever known are the best listeners and were always willing to hear my words.
    Preston 🐝 Vander Ven
    08/12/2016 #2 Preston 🐝 Vander Ven
    #1 Great Words
    Mohammed A. Jawad
    08/12/2016 #1 Mohammed A. Jawad
    Bold moves accompanied by wisdom always lead to success.
  16. ProducerGreg Williams

    Greg Williams

    07/12/2016
    Why? Why? Why? : A Strategy For Meaning
    Why? Why? Why? : A Strategy For MeaningWhy matters, both within organizations and without. The companies that start with why on the inside and then take that meaning to those they serve in the market are not just sharing their stories, they are doing their stories. And as loosey goosey...
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    Comments

    Preston 🐝 Vander Ven
    12/12/2016 #3 Preston 🐝 Vander Ven
    #2 You were talking about teams and organizations, and I feel that our Why or Vision is universal. What I mean by this is the difference between Faith and Hope in a one's actions. When someone in very clear on their goal or vision it moves from saying, "I hope am going to achieve this" to "I know am going to achieve this." When people believe that they are going to reach their goal, their is a strong shift of mindset and action then if they just hope. Winners don't quit, while quitters don't win.
    An example of this mindset is imagine that you were guaranteed a $100,000 return after four days of $10,000 investment. Yet, you only had $500. You know the results. Your faith you put you into a creative thinking mode to figure out how to come up with the rest of the movie. Yet, If you felt that you only had a chance of failure, why take the risk. This is what society teaches. I found that during my college years, they wanted to shrink my goals, which gave me an excuse for a back door. I prefer to make my goals as big, and detailed as possible.
    Greg Williams
    11/12/2016 #2 Greg Williams
    #1 Thanks for reading! Can you expound on what you mean? I think I understand your comment but am not sure.
    Preston 🐝 Vander Ven
    08/12/2016 #1 Preston 🐝 Vander Ven
    Great Article. When someone has a Why that is important enough, they will always find a way. If there is no why or the reason just doesn't seem to be important, they now look for an excuse.
  17. ProducerGreg Williams

    Greg Williams

    03/12/2016
    Before Producing That Video, Ask Yourself These Three Questions
    Before Producing That Video, Ask Yourself These Three QuestionsLike most marketers, you realize that videos can be super powerful. If you haven’t realized that yet, check out these video statistics. But if you already know that the value of one minute of video is equal to 1.8 million words, then before you...
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    Comments

    Lisa 🐝 Gallagher
    24/02/2017 #15 Lisa 🐝 Gallagher
    @Greg Williams, I'm glad I found this again. I think it's very relevant for those of us doing live videos. Many of us have just been playing with live buzzes but I believe just as many want to get a bit more serious with our videos. This buzz offers great advice. I laughed when I read, Mary Poppins was a Con Artist. I think that's one thing to go back to if someone wants to produce fun videos, creativity/imagination and belief of a child's mind!
    Tony Brandstetter
    20/01/2017 #14 Tony Brandstetter
    I found that music has an impact on our memory, for example, if I give you a paragraph to memorize, it may take some time to commit that to memory. However, put that paragraph to music and you will learn it in half the time, how many of us know all the words to our favorite songs? I have incorporated music with my photography to make more of an impact for the viewer. It works well rather than looking at images in a portfolio. Take a look - https://www.youtube.com/watch?v=on5fI1hjWVQ
    Aleta Curry
    09/12/2016 #13 Aleta Curry
    #9 Or, knowing what not to do is almost as important as knowing what to do? Great point, @Harvey Lloyd!
    Aleta Curry
    09/12/2016 #12 Aleta Curry
    I've been asking several questions about the ways in which business use videos lately, so this is timely. Love the comments thus far, but I've got a far simpler take on this. I use video because people * don't * read! They don't. I don't know why they don't, but they just don't.

    Okay, I've started a response, but it's getting way too long for a comment, so I'll write a response buzz instead. Thanks for making my brain tick, @Greg Williams.
    Greg Williams
    07/12/2016 #11 Greg Williams
    #9 Thanks Harvey for weighing in. Yes!! Video is probably the most powerful way to share your brand with the world, but that also means it is the most powerful way to destroy your brand by not executing correctly or properly strategizing about the message being shared. Good point, thanks for bringing it up.
    Jan 🐝 Barbosa
    06/12/2016 #10 Jan 🐝 Barbosa
    Welcome !!!!
    Harvey Lloyd
    06/12/2016 #9 Harvey Lloyd
    We have started using video as a way to connect with our clients.we are about a year into actual production after 2 years of finding our skill sets. In reading your post along with many others we determined that video is great! But video is also something that can change the face of your brand, in the wrong direction.

    Emails, posts and words on a screen are one thing, video engages more senses than just print. When you activate these senses your video should influence them in such a way that its a very narrow outcome. Just because you think something would be nice or cute doesn't necessarily resonate with others where all senses are engaged.

    With printed materials, i can imagine or insert the other senses from my own experience. With video, in today's world, the expectation is that video will deliver on all of the senses. Audio, consistent color, presentation and communications are all expected within the delivery envelope.

    Welcome @Greg Williams and your post is on point.
    Michele Williams
    05/12/2016 #7 Michele Williams
    Welcome, Greg!
    CityVP 🐝 Manjit
    03/12/2016 #6 CityVP 🐝 Manjit
    Welcome to BeBee Greg! Look forward to reading your future buzzes !
    Greg Williams
    03/12/2016 #5 Greg Williams
    #2 Thanks!
    Gerald Hecht
    03/12/2016 #4 Gerald Hecht
    Welcome to the hives Greg; fly safe!
    Javier 🐝 beBee
    03/12/2016 #3 Javier 🐝 beBee
    @Greg Williams welcome to beBee !
    David B. Grinberg
    03/12/2016 #2 David B. Grinberg
    Hi Greg. I really like your buzz and have shared on several hives. I'm also following you now. Keep buzzing!
    Best,
    David
    beBee Brand Ambassador
    Paul "Pablo" Croubalian
    03/12/2016 #1 Paul "Pablo" Croubalian
    Pretty timely as I'm looking into video for the Web-App-With-No-Name(yet).

    Welcome to the Swarm, Greg
  18. ProducerLuisana Cartay

    Luisana Cartay

    29/11/2016
    5 Lessons And 5 Mistakes In ECommerce From 12 CRO Experts
    5 Lessons And 5 Mistakes In ECommerce From 12 CRO ExpertsAt Photoslurp we are constantly thinking of new ways to increase conversion rates (who isn’t, right?). How to improve conversion rates for our clients, for our company, for our blog… We are always reading about the latest findings in the field and...
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    Comments

    CityVP 🐝 Manjit
    05/02/2017 #5 CityVP 🐝 Manjit
    Hi Luisana

    This article is pretty good https://www.marchpr.com/blog/pr/2013/08/content-marketing-conversion-optimization/
    I have also mentioned it and you here https://www.bebee.com/producer/@cityvp/marketing-quackery which also provides a link to the youtube account of Brandchills, which you can find out more from @James May

    Regards
    Manjit Close
    CityVP 🐝 Manjit
    11/12/2016 #4 CityVP 🐝 Manjit
    #2 Hi @Luisana Cartay just as Qualaroo wrote an online book in the CRO segment, I am seeing this form of content marketing in other areas such customer engagement, in this case the online book is written by three leaders at Intercom https://www.intercom.com/books/customer-engagement FYI The Intercom guys utilize quotes from heavy hitters in the digital marketing area, as well as emerging productivity leaders such as Slack (i.e. there CMO Bill Macaitis).
    CityVP 🐝 Manjit
    01/12/2016 #3 CityVP 🐝 Manjit
    #2 My big take away from Qualaroo is that they have thought their business through - they are not sharing a book as much as they have detailed their thinking - and that thinking is not reserved for the CRO world, it crosses over into other professions also, because it's basis is seeing value from the customer's eyes and knowing what value is.

    The value in writing that book is that it now free's up the Qualaroo people to think about what they have not thought about - and that means their minds are much more focused on what is working and listening to the value flowing into their business.

    For you the CRO part is more critical, for me it is valuing the applied process I see and my appreciation of the thinking that went into creating the fundamentals of their business. A competitor to Qualaroo cannot compete on learning the fundamentals, but what is being continously improved beyond that. When it comes to your five lessons, it is just another form of applied learning and I beginning to see that application informing your own professional insight.

    When your first buzzed, it was all about photopulse. Now you are exploring, testing the waters of your professional world and I see the convergence in that all the way back to Barcelona. That is a flow I enjoy because it is natural and it is real. I really dig it !
    Luisana Cartay
    30/11/2016 #2 Luisana Cartay
    #1 @CityVP 🐝 Manjit thanks so much for your kind words! That book from Qualaroo looks very useful, thanks for sending it over. Cheers!
    CityVP 🐝 Manjit
    30/11/2016 #1 CityVP 🐝 Manjit
    This is the second buzz I have read from you. My conclusion, Photoslurp should feel very proud to have a Marketing Manager with your passion. I treat this as a different form of content marketing as one that is driven from your heart as a professional. There is so much content marketing which is from marketers who think sharing equates with engagement and so such efforts are wasted. The reason you have kept my interest is that I trust you.

    When it comes to Conversion Rate Optimization, Qualaroo has done a really good job with their online "book"
    https://qualaroo.com/beginners-guide-to-cro/

    I did not know of Photoslurp before the first buzz I read of yours and I did not know anything about CRO or even Qualaroo, all I can go by is my intuitive sense of trust, which includes the ingenuity in the naming of a business and how that business brands itself with purpose/meaning.

    If we look at trust barometer instruments like that of Edelman http://www.edelman.com/insights/intellectual-property/2016-edelman-trust-barometer/ you will soon see how relevant trust is in the 21st Century and more importantly where trust is broken. I am not a fan of average marketing or average PR or even average HR but I keep an eye open for those that have won my trust and so I look forward to your future buzzes.
  19. George Touryliov
    The following five steps will lead to the creation of a cohesive cross-functional marketing plan.
    George Touryliov
    Five Steps to Integrating Your Blog, Social Media, and Email Marketing
    www.marketingprofs.com Marketing Strategy - How do you unify efforts with different team members, initiatives, and strategies for your blog, email, and social media marketing? You need a content strategy that accounts for each...
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  20. Producerrajni singh

    rajni singh

    24/11/2016
    AdWords Keyword Strategies for A Winning PPC Campaign
    AdWords Keyword Strategies for A Winning PPC CampaignGoogle AdWords is one of the best mediums to reach & attract customers online. Although it’s easy to set up an AdWords campaign, it’s difficult to get a positive ROI. However, well-defined goals & keyword strategies will improve your PPC...
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  21. ProducerCamille Mari

    Camille Mari

    21/11/2016
    Why I like Image & Infographic
    Why I like Image & InfographicI consider myself as an « image-eater », meaning : I like browsing the Internet to find new images I can next send to my friends ( and yes they still being friends after all the stupid content I send them). It can be because I grew up with the...
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    Comments

    Camille Mari
    21/11/2016 #2 Camille Mari
    #1 @Paul Burge , a few words for a video maybe ? The future will let us know.
    Paul Burge
    21/11/2016 #1 Paul Burge
    A picture is worth a thousand words, or so they say. So how many words is a video worth?!! Yes, we definitely live in a visual world. Thanks for sharing @Camille Mari
  22. ProducerSandra Crowe

    Sandra Crowe

    10/11/2016
    7 Strategies for Marketing When You Don't Have Any Money
    7 Strategies for Marketing When You Don't Have Any MoneyMany business owners work under the false assumption that because they don't have much money to spend on marketing there is not much they can actually do to promote their business. From my experience this is simply not the case.Marketing isn't about...
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  23. ProducerNeco Turkienicz

    Neco Turkienicz

    11/11/2016
    4 Tips To Boost Your  Content Marketing with Video
    4 Tips To Boost Your Content Marketing with VideoTurning video content into a tool for your marketing strategy by integrating it into email, social media and other digital marketing channels can pay off big for your business. Not only are more people engaging with video, but these...
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    Comments

    Michele Williams
    15/12/2016 #2 Michele Williams
    Great tips Greg. I am just starting to think about a video series on negotiation. @Daniel Martos, a new beBee Ambassador, has a great video about beBee in his recruiting series: https://www.youtube.com/watch?v=jXN9tGCNXsU . I would highly recommend taking a look at his visuals even if you do not speak Spanish.
    Greg Williams
    03/12/2016 #1 Greg Williams
    Thanks for this succinct summary of video tips! What do you find of these tips marketers struggle the most with?
  24. ProducerNeco Turkienicz

    Neco Turkienicz

    11/11/2016
    4 Tips To Boost Your  Content Marketing with Video
    4 Tips To Boost Your Content Marketing with VideoTurning video content into a tool for your marketing strategy by integrating it into email, social media and other digital marketing channels can pay off big for your business. Not only are more people engaging with video, but these...
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  25. ProducerSandra Crowe

    Sandra Crowe

    10/11/2016
    6 Creative (and Cost-Effective) Word-of-Mouth Marketing Strategies
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    Comments

    Donna-Luisa Eversley
    15/11/2016 #2 Donna-Luisa Eversley
    @Sandra Crowe..good post with very relevant points which will yield positive results. Volunteering has been a very rewarding part of my life a made my career seem much more worthwhile 😉🐝🐝
    Ben Pinto
    10/11/2016 #1 Ben Pinto
    Everything here makes a lot of sense. I will start to put some of these into play right away. Thank you!
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