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Marketing Strategy - beBee

Marketing Strategy

+ 100 buzzes
Marketing strategy has the fundamental goal of increasing sales and achieving a sustainable competitive advantage.

Marketing strategy includes all basic, short-term, and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives.
Buzzes
  1. ProducerJudy Caroll

    Judy Caroll

    17/08/2017
    5 Steps to Future-Proof Your Go-to Market Strategy for Cloud Services
    5 Steps to Future-Proof Your Go-to Market Strategy for Cloud ServicesHere’s a number to think about: $1 trillion. That’s the amount of IT spending Gartner says the shift to the cloud will disrupt by 2020.  Whether you’re launching your first cloud solution or expanding an existing cloud services portfolio, it’s vital...
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  2. Julie Dawn Harris
    How to build an effective go-to market strategy for cloud services? Here are 5 Steps to Future-Proof Your Go-to Market Strategy for Your Cloud Services.

    Don’t just plan for the future, let the future drive your plan.
    Julie Dawn Harris
    5 Steps to Future-Proof Your Go-to Market Strategy for Cloud Services
    www.callboxinc.com today's entry talks about a simple 5-step process you can apply to make your GTM plan robust enough to withstand any road bumps you encounter along the...
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  3. Julie Dawn Harris
    Best Marketing Strategy for Consulting Firms
    Julie Dawn Harris
    Consulting Firms: Do You Have these Staples in your Marketing Strategy
    bit.ly No matter how much you rationalize it, a failed lead generation always results from overlooking the proverbial gears that make a highly efficient marketing...
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  4. ProducerBen Hart

    Ben Hart

    27/07/2017
    THE WHOLE-BRAINED CMO
    THE WHOLE-BRAINED CMORight-brained or left-brained? Creative or analytical? With the increasing demands on the CMO in today’s digital environment, it’s increasingly being argued that a whole-brained approach is the only way forward. After all, both left-brained and...
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  5. Julie Dawn Harris
    Best Marketing Strategy For Merchant Services @Judy Caroll
    Julie Dawn Harris
    What’s the Best Marketing Strategy for Merchant Services?
    www.callboxinc.com Crafting a good marketing strategy for merchant services to clients is no skip in the...
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  6. ProducerJohn Vargo

    John Vargo

    29/06/2017
    Marketing Trends for 2014
    Marketing Trends for 2014As the world continues to evolve and marketing continues to grow more and more complex, we want to provide our insights as to what current marketing trends will be the most important for businesses in 2014.Of course each discipline (SEO, PR, Social...
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  7. ProducerJohn Vargo

    John Vargo

    29/06/2017
    Do Keyword Rich Domain Names Help with SEO?
    Do Keyword Rich Domain Names Help with SEO?I get this question all the time – from clients or from people at events, “If I have keywords in my domain, won’t that help with SEO?” The simple answer is sometimes…it just depends on who you ask on any given day. So you say sarcastically, “Gee,...
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  8. ProducerJohn Vargo

    John Vargo

    29/06/2017
    The 5 W’s of Social Media Marketing
    The 5 W’s of Social Media MarketingSuccessful, sustainable social media marketing plans are built upon the same foundations as other successful, sustainable plans: Why, Who, Where, When and What. The 5 W’s provide structure, tangibility and answers to a number of important questions,...
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  9. ProducerJohn Vargo

    John Vargo

    29/06/2017
    Introduction to Gamification in Marketing
    Introduction to Gamification in MarketingThe marketing trend of gamification is becoming so popular that it has its own wiki at gamification.org. According to the site, “gamification is the concept of applying game-design thinking to non-game applications to make them more fun and...
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  10. ProducerJohn Vargo

    John Vargo

    29/06/2017
    Disney Experience Marketing is Second to None
    Disney Experience Marketing is Second to NoneDuring a recent visit to Disney World, I saw some examples of experience marketing which I will be covering in this section of our blog over the next few weeks on the Disney and what is experience marketing. After all, Disney’s theme parks are one...
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  11. ProducerBen Hart

    Ben Hart

    22/06/2017
    Innovation as a product of digital transformation
    Innovation as a product of digital transformationHalf of the fortune 500 have gone out of business, merged or been acquired since the year 2000 While this statistic is certainly buoyed with casualties from the financial sector post 2008, the drivers of change around digital are real, accelerating...
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  12. ProducerBen Hart

    Ben Hart

    22/06/2017
    Shaping the Digitally Connected Trade Body
    Shaping the Digitally Connected Trade BodyTrade body and membership organisation critiques their digital futureHow does the trade body and membership organisation take to the concept of a digital future? Is digital transformation a challenging prospect for them? What issues do they see...
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  13. ProducerBen Hart

    Ben Hart

    22/06/2017
    Digital Strategy — 5 Contemporary Considerations
    Digital Strategy — 5 Contemporary ConsiderationsDigital strategy is one of those slightly odd things by me. A strange start indeed to a blog about the same, published by a business that helps clients with just that — digital strategy.The thing with digital strategy is somehow it suggests that it...
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  14. ProducerBen Hart

    Ben Hart

    22/06/2017
    The case for the digital transformation of membership organisations
    The case for the digital transformation of membership organisationsThe case for the digital transformation of membership organisations.Membership organisations (professional body, trade body, professional association, et al.) must grasp the mantle of digital engagement and opportunity in order to remain relevant to...
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  15. ProducerBen Hart

    Ben Hart

    22/06/2017
    Engaging with next generation charity donors via digital
    Engaging with next generation charity donors via digitalI live near King’s Cross and have done so for over a decade. During that time it has changed considerably, from being a somewhat dodgy big railway station area full of many an undesirable element in need of much spit and polish, through to its...
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  16. ProducerJohn Vargo

    John Vargo

    24/05/2017
    Webolutions Director to Address CEO Group About Competitive Advantage
    Webolutions Director to Address CEO Group About Competitive AdvantageWebolutions Director of New Media Strategies Mike Hanbery will speak to CEO Exchange DTC, a select group of Denver-area CEO’s and business executives, on the topic: Competitive Advantage: Why do your customers buy from you?“We’ve been working with...
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  17. ProducerJohn Vargo

    John Vargo

    24/05/2017
    Successful Content Marketing Starts with Strategy
    Successful Content Marketing Starts with StrategyIn September, the Content Marketing Institute and Marketing Profs shared a sneak peak of their 2015 Content Marketing Benchmark research report which will be released this month. Over 5,000 marketers participated from 109 countries and 25...
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  18. ProducerJohn Vargo

    John Vargo

    24/05/2017
    3 Must Have Content Marketing Tools
    3 Must Have Content Marketing ToolsYou may have heard the term, “Content is king.” If your marketing strategy is largely driven by inbound tactics and social media sharing, content is what, very likely, drives a significant portion of your efforts. While a few years ago you may have...
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    Comments

    Adam Tilsley
    25/05/2017 #6 Adam Tilsley
    Of course I've heard of Canva, but not the other two tools. I'll definitely be checking those out. Thanks for posting this awesome read, John!
    Preston 🐝 Vander Ven
    25/05/2017 #5 Preston 🐝 Vander Ven
    Thanks, I haven't heard of two of these tools yet.
    Paul Conley
    24/05/2017 #4 Paul Conley
    I haven't come across any of these but I can say I am really big on Instagram #FitandAliveat105 Australia
    Marta 🐝 García Quijada
    24/05/2017 #3 Marta 🐝 García Quijada
    Great buzz! I didn't know anything about Biteable..welcome to beBee!
    Gloria 🐝 🐾 💫 ☕ (Glo) Ochoa
    24/05/2017 #2 Anonymous
    Welcome to the best Buzzzzzzzz on virtual planet! LOL Great post!
    Javier 🐝 beBee
    24/05/2017 #1 Javier 🐝 beBee
    @John Vargo thanks for sharing it ! Welcome to beBee!
  19. ProducerSandeep Das

    Sandeep Das

    16/05/2017
    India - Balancing the old and the new
    India - Balancing the old and the newThis article was originally published on LinkedIn Pulse. You can read it here: https://www.linkedin.com/pulse/india-balancing-old-new-sandeep-dasIt's time that I wrote a piece on India. I have been out of the country for more than 8 years now, but...
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  20. ProducerSanjiv Joshi

    Sanjiv Joshi

    12/05/2017
    Marketing in the era of Robotics and Artificial Intelligence
    Marketing in the era of Robotics and Artificial IntelligenceAs Artificial Intelligence and Robotics (AIR) encroach on work that is traditionally done by humans, the discussion has centered on the fear of job loss. The conversation needs to move beyond fear to harness the full potential of this technology...
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  21. ProducerJudy Caroll

    Judy Caroll

    19/04/2017
    What’s the Best Marketing Strategy for Merchant Services?
    What’s the Best Marketing Strategy for Merchant Services?Promoting merchant services to clients is no skip in the park.As many institutions require better and more sophisticated technologies to manage large amounts of financial data, there is a need for suppliers to create effective and relevant marketing...
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  22. George Touryliov
    The difference between tactics and strategy often confuses new marketers, but, even though he’s discussing war, Sun Tzu’s lesson on the difference between the two is absolutely applicable to the Art of Marketing - “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat”. Learn more -
    George Touryliov
    Marketing Tactics and Marketing Strategy — Your Tactics Will Fail if Your Strategy Sucks
    www.business2community.com The difference between marketing strategy and marketing tactics can probably be best summed up by Sun Tzu’s Art of War. The Art of War is a classic book for a reason: It explains, simply and...
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  23. ProducerHilton Barbour

    Hilton Barbour

    20/03/2017
    Digital Transformation & Culture : The Coca-Cola Canada Story
    Digital Transformation & Culture : The Coca-Cola Canada StoryThe Coca-Cola Company is undeniably one of the most iconic businesses in the world. Approaching its 131st Anniversary in May, Coca-Cola is available in 194 of the 196 countries in the world, making it the most universal soda beverage on the...
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  24. ProducerTed Galpin

    Ted Galpin

    28/02/2017
    You don’t know Sun Tzu
    You don’t know Sun Tzufrom StrategicScience.org You don’t know Sun TzuWell, actually maybe you do.  But Probably not the same way I do.I’ve been working long days on the strategy book, and Sun Tzu certainly takes some time to internalize.   There’s a saying — “there’s...
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    Comments

    Ken Boddie
    18/03/2017 #2 Ken Boddie
    Masterful post, Ted, on strategising confrontation on all fronts. Although I found this a bit of a 'battle' to get through, I am grateful for you 'armoury' of additional reference material. Thanks for the readable summary of Master Sun's complex assessment. Hopefully this will empower my keyboard to overcome the slings and arrow of those resistant to change.
    Jerry Fletcher
    18/03/2017 #1 Jerry Fletcher
    I had a full week today and reading a well crafted article about Sun Tzu was not what I was looking forward to but this post made my day. After hours of commentary that bounced from informed to tortured to hopeful at best I needed a strong cup of clarity. Thanks Ted.
  25. ProducerLorraine Brown

    Lorraine Brown

    24/01/2017
    4 Effective Marketing Strategy Changes
    4 Effective Marketing Strategy ChangesThe way you market to your customers says a lot about your business and can completely change the dynamic of how you interact with your customers. It is also the first impression customers get of your business. Marketing is the way you keep old...
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    Comments

    AppSquadz Technologies
    24/01/2017 #1 AppSquadz Technologies
    Thanks for sharing great information!
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