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Mobile Marketing - beBee

Mobile Marketing

~ 100 buzzes
Formats and technics used to promote products and services via mobile technology.
Buzzes
  1. ProducerLorraine Brown

    Lorraine Brown

    28/11/2016
    Mobile Marketing: Getting a Head Start
    Mobile Marketing: Getting a Head StartGetting and maintaining customers all starts in one place: marketing. It is amazing the number of businesses, small and large, that don’t do any kind of mobile marketing, especially given that 58% of all search engine traffic comes from mobile...
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  2. ProducerBiz Texter

    Biz Texter

    21/11/2016
    Is Text Marketing Right for your Business?
    Is Text Marketing Right for your Business?Every business has to think about what marketing tactics will work best for the type of service or product they are selling. While it may make sense to use one form of marketing for one business, it won’t make as much sense to another. It is...
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  3. George Touryliov
    Keeping a customer loyal over mobile isn’t a walk in the park – thankfully here are 7 ways you can increase brand loyalty using m-commerce.
    George Touryliov
    7 Ways To Increase Brand Loyalty Using M-Commerce [Infographic]
    www.business2community.com We’re living in a mobile-first world, in an age where e-commerce has fused with mobile. It’s a tricky time for brands, in an age where the customer really does know best (and if you’re not...
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  4. ProducerBiz Texter

    Biz Texter

    07/11/2016
    Customer Expectation: Launch AI Chatbots
    Customer Expectation: Launch AI ChatbotsCustomers are getting more and more accustomed to technology and are starting to have higher expectations. In the last few years, companies have been trying to integrate more artificial intelligence (AI) into their businesses but haven’t been...
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    Comments

  5. ProducerKarol Severin

    Karol Severin

    24/10/2016
    Are You Acquiring App Users At A Loss?
    Are You Acquiring App Users At A Loss?It is no secret that reliable metrics are crucial for successful mobile growth, but even more important is knowing which ones to use when and how to use them. Technology is changing so fast that it is hard to keep up with which metrics you should be...
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    Comments

    Daniel Anderson
    25/10/2016 #2 Daniel Anderson
    @Karol Severin I just read that 25% of all apps are only used once. More info on LTV here for anyone interested: http://www.business2community.com/infographics/calculate-life-time-value-ltv-app-users-massive-branding-success-infographic-01640389#6cdjCJMQit8z3wti.97
    Cepee Tabibian
    24/10/2016 #1 Cepee Tabibian
    Thanks @Karol Severin for this interesting read! It's great to hear from you again.
  6. ProducerBiz Texter

    Biz Texter

    19/10/2016
    Customer Engagement Through Marketing
    Customer Engagement Through MarketingNo matter what kind of marketing strategy you are working towards the end goal is the same: customer engagement. The more your customer is engaging with your business, the more likely they are to be a loyal customer who refers their friends....
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  7. ProducerKatrina Chua

    Katrina Chua

    17/10/2016
    Why it’s a Good Time to Market Mobile Security Solutions in Singapore
    Why it’s a Good Time to Market Mobile Security Solutions in SingaporeNothing but optimistic numbers for the mobile tech market.A comScore report noted a sharp rise in mobile usage, which is expected to surpass desktop and laptop usage by the end of 2015. The Global Web Index, meanwhile, reported recently that...
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    Comments

    Katrina Chua
    20/10/2016 #2 Katrina Chua
    #1 your welcome Lisa. glad you like it.
    Lisa Gallagher
    17/10/2016 #1 Lisa Gallagher
    Thank you for sharing this @Katrina Chua! Cyber Security is vital.
  8. Jan Barbosa

    Jan Barbosa

    23/09/2016
    Susan Botello And I Have Embraced The Power Of Mobile !!! Know her "Shoot a movie with your #smartphone " will be a SUCCESS !!! If You Are In San Diego Go And Take A Look !!! www.internationalmobilefilmfestival.com Jan Barbosa
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    Comments

    Susan Botello
    25/09/2016 #2 Susan Botello
    Thanks @Jan Barbosa!
    Susan Botello
    23/09/2016 #1 Susan Botello
    Thanks for sharing @Jan Barbosa! You rock!
  9. ProducerDavid Vernon

    David Vernon

    29/08/2016
    TONE/TFOH globally changing the music/apps industry. $1B for 100 charities
    TONE/TFOH globally changing the music/apps industry. $1B for 100 charitiesLooking forward to soon working with Lady Gaga at TFOH.Our TONE technology (www.TheTONEKnows.com) is in the final stages of development for TFOH (www.TheFestivalOfHOPE.com) mobile phone / tablet app. Our goal is to get $1B for 100 charities! Make...
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  10. Miriam Rogado Luesma
    Mobile UX Design. User Errors
    Miriam Rogado Luesma
    Mobile UX Design: User Errors
    babich.biz ‘Errors’ happens. They happen in our apps and they happen in our life. Sometimes they happen because we made mistakes. Sometimes because a system failed. Whatever the cause, these errors — and how they are handled — can have a huge impact on the way...
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  11. ProducerJennifer Martin

    Jennifer Martin

    07/06/2016
    Small intro to Influencer Marketing
    Small intro to Influencer MarketingFirst let's go back to the basics, Influencer Marketing is part of a Digital Marketing Strategy. As Dave Chaffey says in his article "10 reasons you need a digital marketing strategy", most companies don't have a defined plan, they just perform some...
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    Comments

    Jennifer Martin
    07/06/2016 #6 Jennifer Martin
    #5 I'm glad you liked it Jan. Thank you for the comment too
    Jan Barbosa
    07/06/2016 #5 Jan Barbosa
    Truly Belive In Influencer Marketing And Advice It As A Way To Counter Ad Blocking Loss.. People Love To Know What Elon Musk Thinks Or What Kim Wears... There Lies The Power Of The Influencer... Like It !!!
    Jennifer Martin
    07/06/2016 #3 Jennifer Martin
    #2 Thank you Ali Anani, I'm glad you got the main idea.
    Ali Anani
    07/06/2016 #2 Ali Anani
    Interesring thoughts @Jennifer Martin. You advocate "customized influencers marketing" and I agree. We used this method in promoting a dieting franchise and it worked. All, within a well studied strategy.
    Catalina Serrano
    07/06/2016 #1 Catalina Serrano
    Great buzz @Jennifer Martin! I agree with the idea that influencer marketing plan is nowadays necessary in all companies Marketing programs and also it's important to choose the right influencers for you products or services.
  12. Elena García Herrera
    The speed of your mobile pages currently doesn't impact your mobile rankings, but soon it may
    Elena García Herrera
    Google says page speed ranking factor to use mobile page speed for mobile sites in upcoming months
    searchengineland.com The speed of your mobile pages currently doesn't impact your mobile rankings, but soon it may, says Gary Illyes of...
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  13. ProducerMark Adams

    Mark Adams

    31/05/2016
    From Scouts to Snapchat: Ad Formats Evolve to Mobile
    From Scouts to Snapchat: Ad Formats Evolve to MobileOver half a century before American Idol and The Voice reinvented the singing competition, there was Arthur Godfrey’s Talent Scouts. A mix of variety, talk and comedy, Talent Scouts was broadcast on CBS from 1948-58 and was a ratings...
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    Comments

    Lisa Gallagher
    31/05/2016 #2 Lisa Gallagher
    Very interesting stats you've shared @mark adams! I would have never guessed 52 million households had TV's by 1960 and I admit- our first color TV was in 71. You are probably correct about Vertical advertising- consumers attention spans have lessened over the year due to life becoming busier.
    Nick Mlatchkov
    31/05/2016 #1 Anonymous
    I bet the criteria was much higher than on A. Idol which was of the lowest quality of any singing competition b4 it started. It's important someone reminds us for the beginning.
  14. ProducerPaul Castain

    Paul Castain

    27/05/2016
    The 3 Opportunities Sales Reps Can Miss Going Into A Holiday Weekend
    The 3 Opportunities Sales Reps Can Miss Going Into A Holiday WeekendMy message going into the summer season is simple . . .Don’t be challenged by the summer, LEVERAGE it!There are 3 absolutely awesome opportunities going into a holiday weekend, that many of your competitors are going to miss.And sadly, you might...
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    Comments

    NO one
    27/05/2016 #1 NO one
    Glad you like Tequila, @Paul Castain also I like that paragraph's suggestion, when you treat costumers like people and you actually at least seem interested on them as persons and not just ATM machines I'm sure you are going to get a better response.
  15. Steve Gerritsen

    Steve Gerritsen

    26/05/2016
    Great article from @forbes "4 Mobile Marketing Strategies That Will Boost Engagement And Sales", by Jayson Demars. I fully agree with #4 in this article.
    Steve Gerritsen
    Forbes Welcome
    www.forbes.com Beyond simply having a mobile-optimized site or app, which strategies are most likely to improve user experience, while also boosting...
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    Comments

    Steve Gerritsen
    26/05/2016 #2 Steve Gerritsen
    #mobilemarketing #smsmarketing #textmarketing #smmarketing #digitalmarketing #mobilemarketingstrategies #forbes #marketing160 #mobileapp #mobilestrategy #mobile
  16. ProducerMark Adams

    Mark Adams

    25/05/2016
    How Does "Free" Work in the Post-Mobile Era?
    How Does "Free" Work in the Post-Mobile Era?The mobile ecosystem is at an economic intersection. Device makers, value-added services and the network operators that underpin them are under pressure to innovate and keep growing profitably. The ways and means of mobile monetization are in...
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    Comments

    Daniel Anderson
    25/05/2016 #2 Daniel Anderson
    AR (Augmented Reality) is also one of the big trends, with Snapchat for example and all those filters teenagers are using, it became a new way for companies and bloggers to start promoting their business.
    John Williams
    25/05/2016 #1 John Williams
    I can see how the demand of mobile devices is slowing down. I read an article which said that a large group of people now is changing back to these mobiles that we used to have on the 90s to stop the addiction and the dehumanization of relationships and human interaction. There's now so much reasons why mobile devices need is going to get to 0 someday...
  17. ProducerEkaterina Novoseltseva
    Digital luxury strategy tips
    Digital luxury strategy tipsAs a CMO of Apiumtech with a solid background in online world, I was invited as a Guest speaker to ESERP Business School to give a speech about digital luxury strategy. In this article I want to share with you key guidelines, which would help to...
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    Comments

    Ekaterina Novoseltseva
    25/05/2016 #6 Ekaterina Novoseltseva
    #2 Yes, absolutely! Thank you, Navinya! It's always interesting to know your thoughts about technology and marketing.
    Ekaterina Novoseltseva
    25/05/2016 #5 Ekaterina Novoseltseva
    #3 Thank you for your feedback, Catalina! Agree, it's not only for luxury brands, it's for everyone, but companies with "premium" business models should think about small details and prove every time why their clients should pay a premium price for their products. They should't permit themselves to be outdated, they should create a "wow" effect and impress their target!
    Ekaterina Novoseltseva
    25/05/2016 #4 Ekaterina Novoseltseva
    #1 Thank you for your comment, Dean! The idea of this article is that you shouldn't stop on what you have already developed and have, you should always move forward and come up with new things! To be a strong leader in your industry or to finally become one! Trends are changing, technology is changing and tech world is essential in everything we do now, so I strongly believe that technology is key in business nowadays. Billions of dollars are invested in marketing technology ( http://apiumtech.com/blog/key-digital-customer-journey-tips-statistics-2016/). I think we shouldn't ignore it.
    NO one
    24/05/2016 #3 NO one
    I actually agree with Dean a little bit, I think that not luxury necessarily a brand will die if it doesn't innovates, but maybe some more changes can be made to make the client feel that the brand cares about them so as a result they are getting better for them.
    Navinya Lee
    24/05/2016 #2 Navinya Lee
    What a great article @Ekaterina Novoseltseva! I think more and more brands are realising that they need to include audiences in their processes. For interaction, uniqueness, whatever it is, they have had to adjust their business model.
    Dean Owen
    24/05/2016 #1 Dean Owen
    This is an excellent article @Ekaterina Novoseltseva, but I don't agree totally with your Luxury Brands must innovate or die in the digital age. If your product is simply the best, you can succeed purely on word of mouth. Take luxury independent watchmakers Kari Voulilainen, Philippe Dufour, Vianney Halter for example. They have no marketing department. Dufour even does not have a website. But they have waiting lists for their $50,000+ watches years long. If you make the best in the world, there will be plenty of media people wanting to write about you. Not just limited to watches, but cars (Ariel Atom), Department Stores (Fortnum & Mason's), even cheese! Agree when talking about the big conglomerates like LVMH. But they need to sell inventory and pay for prime real estate, so in order to reach a broader audience and always be in the hearts and minds, they need an explosive marketing campaign.
  18. ProducerArnie McKinnis

    Arnie McKinnis

    19/05/2016
    5 Must Have Product Marketing Documents
    5 Must Have Product Marketing DocumentsCreated this presentation, rather than writing an article.  It is focused on those documents each Product Marketing professional needs to have in their back pocket – they are the foundation of any planning documents, marketing facing documents and...
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    Comments

    Federico Álvarez San Martín
    02/06/2016 #10 Federico Álvarez San Martín
    #7 @David Teich welcome to beBee! Any questions or comments can write me on bebee or email falvarez@bebee.com. Thanks! Regards.
    Federico Álvarez San Martín
    02/06/2016 #9 Federico Álvarez San Martín
    #8 Done!!!
    Javier beBee
    02/06/2016 #8 Javier beBee
    #7 Hi @David Teich ! Welcome to beBee ! beBee will improve thanks to all your feedback!!! CC @Federico Álvarez San Martín ... did you try the publishing platform ? Www.bebee.com/producer . Many thanks for your comments !
    David Teich
    01/06/2016 #7 David Teich
    Hmmm, I'm brand new to beBee and it seems I can't have a line feed in a comment. Not good. I meant to add that I did like the other four and think they are critical.
    David Teich
    01/06/2016 #6 David Teich
    I agree with Arnie's statement about #1. I'm in software and many new markets are pure guesswork. Plenty of consulting companies make big bucks selling their "market size predictions," but it's really just them pulling numbers out of the air.
    Arnie McKinnis
    19/05/2016 #5 Arnie McKinnis
    #4 ... I've got some additional presentations/articles to expand upon this area ... it comes down to two things (1) you may have the best idea/company/product in the world, but if there isn't a market to sustain it - what's the point and (2) in the beginning, the idea is more important than anything else. Don't be scared to pursue something, just because there is competition - even a very large competitor. Amazon would never have launched (either their shopping site or their AWS services) if they focused too much on established competition. It's important to understand, but it's not the most critical aspect of product marketing.
    NO one
    19/05/2016 #4 NO one
    #3 I agree about the competition not being a priority or something to focus on. Great tips!!
    Arnie McKinnis
    19/05/2016 #3 Arnie McKinnis
    #1 ... but along those lines, there is a great book called "Blue Ocean Strategy" which talks about evaluating products (or companies) and moving from Red Oceans (highly competitive markets) to Blue Oceans (low competitive markets). There is also a very well defined strategy of being a "Fast Follower" - never first to market, but usually enter once the market is defined - with improvements not found in the market leader (Google is a great example of being a fast follower). Thanks @Richard for the comment.
    Arnie McKinnis
    19/05/2016 #2 Arnie McKinnis
    #1 competitive information is important, but personally, I believe we spend too much time worrying about it (especially early on in the cycle of product ideas and development). Understand the market, market dynamics, trends (which will include some information on the competitive environment also).
    Richard Miller
    19/05/2016 #1 Richard Miller
    Great recommendations and guide @Arnie McKinnis! I would maybe add something realted to the competition. What do you think?
  19. ProducerMark Adams

    Mark Adams

    11/05/2016
    NewFronts + New Mobile Opportunities
    NewFronts + New Mobile OpportunitiesThe Digital ContentNewFrontsare on again in New York City. Not to be confused with the TV UpFronts, the NewFronts event is a showcase for online content owners to pitch ad spots to brands. 37 creators including Hearst, Vice, Youtube and Mashable...
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    Comments

    George Hull
    13/05/2016 #4 George Hull
    Fantastic article @Mark Adams! I really enjoyed reading it!
    Navinya Lee
    12/05/2016 #3 Navinya Lee
    Hey @Mark Adams, very interesting buzz. I find myself asking the question.... "what did we do before mobiles"? Its incredible how powerful their role plays in marketing and our lives in general.
    NO one
    12/05/2016 #1 NO one
    Great buzz! I think right now in order to be relevant on digital media is lto engage. Dynamics is one of the best ways to achieve that. People don't have the time or at least don't make it know to read long articles or to pay attention to things that maybe 5 years ago were "a thing". Right now videos and also I think gamification is a big one. thanks @Mark Adams
  20. Nicole Chardenet
    If offline shopping was as this much of a pain as online shopping, you'd probably resort to shoplifting...
    Nicole Chardenet
    Google Analytics In Real Life - Online Checkout
    bit.ly Shopping online is meant to be easy. Find out where your customers are "checking out" with Google...
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  21. ProducerMark Adams

    Mark Adams

    07/05/2016
    Can Media Save The Handset Business?
    Can Media Save The Handset Business?The Android segment of the mobile device business is a tough place to make money. Intense competition will see the average selling price decline from over $300 in 2012 to $200 in 2018. Apple, on the other hand, is in a class of its own, accruing...
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    Comments

    Michelle Wright
    09/05/2016 #5 Michelle Wright
    The greatest informative buzz!! I agree with you. If you take care of your Iphone it will keep a percentage of it's original value, but you can't say the same for andorids!
    NO one
    09/05/2016 #4 NO one
    Agree with @Sarah Allen here, iPhone may be late with technological innovation and maybe some Android features are more tech advanced than iPhone's but the value of the brand for Apple is amazingly untakable.
    Sarah Allen
    09/05/2016 #3 Sarah Allen
    It is amazing how any smartphone with Android system is loses its value in the market so fast compared to iPhone. Anyone can resale his/her iPhone at 63% its original value which isn't conceivable for Androids.
    Qamar Ali Khan
    07/05/2016 #1 Qamar Ali Khan
    Exquisite and very informative buzz @Mark Adams! You have a super eye on tech market and cellular field. Future is always devoted to advancements and progress. The real things that must be taken in account, while experimenting on any tech innovation, are the business ethics and customer care. When a business is run following the basic principles of human betterment, it gains in the long-run. The success in tech solely depends on its acceptance in the market, and the acceptance comes when you have a close relationship with the market, more close than a formal business way. Thank you Mark for this valuable update!
  22. ProducerNicole Chardenet
    Hamlet For Goldfish
    Hamlet For GoldfishMobile devices are ruining our F2F (face to face) interaction capabilities, and now they're threatening to decimate our ability to read anything longer or more complex than a Miley Cyrus tweet. All the marketing advice for 2016 screams Mobile...
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  23. ProducerMark Adams

    Mark Adams

    04/05/2016
    The War For Attention
    The War For AttentionPOLITICO co-founder, Jim VandeHei, wrote a great post recently called"Escaping the Digital Media ‘Crap Trap’". He contends that era of mass-produced web content designed to attract clicks has led to a decline in quality, but that the pendulum is...
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    Comments

    Elizabeth Harris
    06/05/2016 #4 Elizabeth Harris
    Technology predicting what we want and it to getting us before we realize it is just amazing. The interenet of things is so important this day... and much more for marketers, in this case!! Fantastic buzz @Mark Adams View more
    Technology predicting what we want and it to getting us before we realize it is just amazing. The interenet of things is so important this day... and much more for marketers, in this case!! Fantastic buzz @Mark Adams! Close
    NO one
    05/05/2016 #3 NO one
    Great buzz @Mark Adams, it makes me remember the most popula case of this content evolution or changes because of technology development, the downfall of Blockbuster. That's the way it is going to be for other business if they don't start adjusting to technological advances. I think that being controled so much is not that nice. Information is power and I think that right now companies know too much of us. Anyway, time (or society) will tell if their going to be limited.
    Cory Galbraith
    04/05/2016 #1 Cory Galbraith
    Well done Mark! I found this piece very relevant and like your conclusion - we're all going to need the help of technology to serve up limited content that is of the greatest interest to us personally. Scanning random headlines is getting to be too much now.
  24. ProducerEkaterina Novoseltseva
    Top 8 Tech trends in 2016
    Top 8 Tech trends in 2016Apiumtech was invited as a Guest speaker to EU Business School in Barcelona to give students an overview of Tech trends in 2016 , share highlights of Mobile World Congress 2016, give examples on how leading companies use technology to increase...
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    Comments

    Ekaterina Novoseltseva
    25/04/2016 #4 Ekaterina Novoseltseva
    #2 Thank you for your comments! They make me think!
    Ekaterina Novoseltseva
    25/04/2016 #3 Ekaterina Novoseltseva
    #1 Thank you for your feedback! You words inspire me to write more:)
    NO one
    22/04/2016 #2 NO one
    What I like the most about Big Data now it is that is changing how people, specially the new generations can access to information. I mean, now everything has to be more transparent and clear (everything has to be there). For example in politics, there has to be platforms or webpages with all the economic data of the campaigns and I dig it so much. It envolves all our lives. Keep the buzz Ekaterina!
  25. Javier beBee

    Javier beBee

    16/09/2015
    Mobile use breakdown Javier beBee
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