- Producer08/09/2017Does Content Matter? Using beBEE As A Springboard To Engage With Your Readers.Don’t you just love Fridays? I guess I am a little fortunate in that Fridays for me could be a Monday, a Wednesday or for that matter a Sunday. It’s a little bit cool to be a freelance travel writer! My current Friday morning ritual...
Comments10/09/2017 #41 CityVP 🐝 ManjitI think the best testimony is the articles themselves, so I checked out an August 2016 piece about Jakarta also published by Oryx and from the first paragraph onwards a.k.a.
"The early morning sun spears like an arrow through the buildings in old Batavia illuminating an old man hosing down the cobblestones while, across the square a restaurateur arranges chairs and tables on the pavement then pulls down a colourful awning ............"
Where in the eye of the beholder one see's "nice and fluffy" I see "rich and inviting". The key here is certainly not an academic treatise about travel, but a lived experience shared with the reader in a way which is virtual reality without the technology - and that is the best kind of VR - the one that stirs the imagination of our own minds. Now if people settle for less or even focus their attention at the level of branding, then it is an old verse of the self-limiting perceptions of personal branding, and again this simply exemplifies the consequences of operating at the level of sell, tell or yell, rather than stir one's own imagination and avidly seek to be shaken and stirred. So what I read in the Jakarta article is beyond brand, because the reader of that article is physically on route to a real travel experience.
Reading of course is a great habit but imagination is what gives life to that habit and then habit is WHO WE ARE, not as a reader but as human being. So it is the next step is ours. Mine was discovering FX Harsono http://www.thejakartapost.com/news/2015/01/29/fx-harsono-exposing-beauty-ugly-truth.html and we either find those linkages with virtual travel or physical travel, but what I learn here is 100% of the magic that should be travel.09/09/2017 #40 Liesbeth Leysen, MSc. Brand Ambassador beBee, Inc.the power of truly caring09/09/2017 #39 Liesbeth Leysen, MSc. Brand Ambassador beBee, Inc.thank you @Paul Walters it is good to be reminded that we need to take care of our audience, they care about us and we need to show that we care about them too. Wonderful post!09/09/2017 #34 Praveen Raj Gullepalli#29 Content doth matter,
But readers matter a lot more;
Why worry about what other writers write,
When you could devote that energy to write some more? ;)
We have our connections...and their connections to care about or read,
And like, comment upon or share every useful feed;
Let us judge not harshly for we too would be judged,
Opinion is verily a sword, double-edged.08/09/2017 #27 Phil FriedmanNice piece, @Paul Walters, bright and unpretentious -- as always. I enjoy your writing for its lack of hidden agenda. And for the
Openness it displays. As I sit here waiting to see if my home of more than two decades survives the week, it, I've been reading a number of your posts and feeling better for them. Thanks and cheers.08/09/2017 #26 🐝 Fatima G. WilliamsHey @Paul Walters I'm not going to envy you. BTW I do love the view. I know you've earned it all and alot of smart work has seated you where you are. Do keep throwing in tips now and then. I enjoy reading what you write, you have a way getting people to listen to you and stayed glued to what you write. There's always a breath of fresh air one could call it.
Javier makes some great points which you've reiterated. Thanks for a lovely Friday cup of honey08/09/2017 #24 David B. GrinbergI enjoyed reading your blogging buzz, Paul, as always. I commend you for reiterating the important points made by @Javier 🐝 beBee, with which I fully concur. Here's a simple rule to help users those who might be stuck about what's appropriate to post, per Javier's excellent advice:
IF IN DOUBT, LEAVE IT OUT!!!!
This platform is fortunate to have such accomplished writers/authors like you, Paul, engaging and providing content on a regular basis. Ditto that for the other admirable bees named above in your post -- and so many more who do the same (a very long list). In short, beBee is what users make it. Thus, let's continue to make it professional and business-like, which is a win-win for beBee's brand image as well as our own personal branding.
Lastly, I've pinned Javier's post to the top of my Twitter home page for easy retweeting at https://twitter.com/DBGrinberg Please spread the buzz!
PS Paul -- per the comments by @Jim 🐝 Cody and @Proma 🐝 Nautiyal below, I am likewise envious of the dream-like lifestyle you have diligently and impressively worked so hard to create for yourself. Thus, perhaps you can consider producing some honey advising us on how to follow in your big footsteps. Vamos!!!08/09/2017 #22 Wayne YoshidaThanks @Don 🐝 Kerr for commenting on @Paul Walters buzz - this brought it into my feed.
And YES - content is everything.
Great suggestions from @Javier 🐝 beBee
But maybe this needs clarification:
** Relevant ** content is everything.
Thanks for the reminder of why most of us are here in the first place.
- ProducerHive🐝Talk-Trending Buzzes & Trending Hives-August 22, 2017Hot off the press - by Javier beBee! LinkedIn or beBee? https://www.bebee.com/producer/@javierbebee/linkedin-or-bebee "beBee encourages you to...
Comments23/08/2017 #12 stephan metral 🐝 Innovative Brand Ambassador@Franci🐝Eugenia Hoffman, beBee Brand Ambassador you have a broken link at: LinkedIn or beBee?
beBee encourages you to create deeper connections (you might want to add one) as @Javier 🐝 beBee has not made yet beBee collaborative, I cannot assist you, yet, LOL. Check it out when you have time!
- 17/08/2017I pray NO-ONE we have met on beBee was hurt today! Sending prayers to everyone affected by this terrible terrorist attack.
Comments17/08/2017 #3 CityVP 🐝 Manjit#2 That is what I also ask Debasish, for what reason do drunk drivers have for killing innocents on our roads, but we pick our prayers based on what the news delivers to us, even though drunk drivers in America kill more Americans than terrorists have, and the same is probably even more true in India. I want to challenge that thinking, at least as I watch this media unfold and I can predict the reaction to death via mass media, rather than the death that never reaches us, unless a phone call is received and the voice on the other end says that our loved one was killed by a drunk driver. We should not give terrorists any more status than the careless drunk driver - indeed we should give them less, because unlike the drunk driver, these murderers called terrorists want us to react in fear, anxiety and uncertainty and we should not let them have that satisfaction - call them murderers because that is what they are and then unite as good people will do.
- 17/08/2017TODOS CON BARCELONA, STOP TERRORISMO
#barcelona #españa #todosconbarcelona #stopterrorism #stopterrorismo
Comments07/08/2017 #42 Sara JacoboviciThanks All and now to @CityVP 🐝 Manjit for keeping this buzz alive. Since posting it, I have had a huge learning curve in tolerance and patience. Plus, I have learned a lot about technology dependency.. I look forward to things coming together and actually excited to get into more live buzzes. See you soon!18/07/2017 #39 Louise Smith#33 Thanks @Sara Jacobovici I wondered because in Israel I saw a lot of Eucalypt trees - Australian natives. I thought this might be wattle. I googled it to get a closer pic of the flowers. They are definitely not wattle but quite distinctive - a bit like an iris in shape. Thanks I have never seen this tree before.18/07/2017 #33 Sara Jacobovici#30 Thanks for asking @Louise Smith. This way I got to find out, not only the kind of tree but of its South America origins. Love knowing that outside my balcony in Ra'anana, Israel is a beautiful South America tree! "The only member in the Tipuana genus, the tipu tree blooms eye-catching yellow flowers in the summer. Tipuana tipu, also known as tipa, the pride of Bolivia, is a South American tree."
- 07/08/2017Long ago Apollo called to Aristæus,
youngest of the shepherds,
Saying, "I will make you keeper of my bees."
Golden were the hives, and golden was the honey;
golden, too, the music,
Where the honey-makers hummed among the trees.
~ Henry Van Dyke
Comments07/08/2017 #8 CityVP 🐝 Manjit#3 Yes, especially a poem that makes you think and is so well written. Of course Susan Sontag wrote against the perils of interpretation. Not where it advanced context but where it stifled meaning relevant to our age and time. See the PDF and part 4 of Sontag where she says
QUOTE START : "In a culture whose already classical dilemma is the hypertrophy of the intellect at the expense of energy and sensual capability, interpretation is the revenge of the intellect upon art. Even more. It is the revenge of the intellect upon the world. To
interpret is to impoverish, to deplete the world—in order to set up a shadow world of “meanings.” It is to turn the world into this world.(“This world”! As if there were any other.) The world, our world, is depleted, impoverished enough. Away with all duplicates of it, until we again experience more immediately what we have." : QUOTE END - SUSAN SONTAG
http://shifter-magazine.com/wp-content/uploads/2015/10/Sontag-Against-Interpretation.pdf07/08/2017 #1 CityVP 🐝 ManjitI think @Dean Owen is going to love this particular poem because even though the opening six lines is all about honey-makers, the rest of Henry Van Dyke's poem "White Bees" tells us the mistake Apollo made in calling Aristæus to manage his bees.
It turns out that not only did Aristæus loiter and not pay attention to the needs of the bees, he got sidetracked by a nymph called Eurydice and he followed her but the nymph trod on a serpent and she vanished.
By the time Aristæus came back to the bees under his care, they had all gone and here Henry Van Dyke writes
"Lonely Aristæus, sadly home returning, found his
All the hives deserted, all the music fled.
Mournfully bewailing, —“ah, my honey—makers,
where have you departed?” —
Far and wide he sought them, over sea and shore;
Foolish is the tale that says he ever found them,
brought them home in triumph,
Joys that once escape us fly for evermore."
Now Apollo did not let Aristæus remain a lost soul in a garden he did not belong and so writes Henry Van Dyke:
"Till the great Apollo, pitying his shepherd, loosed him from the burden
Of a dark, reluctant, backward—looking mind."
- 04/08/2017"We're all busy little bees, full of stings, making honey day and night, aren't we honey?" - Bette Davis
Comments05/08/2017 #1 CityVP 🐝 ManjitThe honeybee is the only bee who die after their sting because the barb of the sting and even the abdomen of the honeybee remain in the skin of the stung. This means string of the honeybee is to protect the rest of the hive. The idea of stinging does not sit well in a marketing context and it is a death-sentence in the honeybee community, and so it is not really a great metaphor unless one really wants to operate in a sting operation. I get our stings can be a metaphor for attention but I am not writing this to die for attention, I explore this because it lets me think about these things. What modern marketing needs is less string and more honey. People (that being us) are wearing thin of the perpetual marketing machine, they do still get stung by it but there is evidence that the world of consumption is asking questions about a smater life these days, far more than they are responding to suggestions of a better product.
- Producer01/08/20175 Words NOT to Use When Selling to an Inspiring Personality TypeIt’s not always “All for one and one for all.” Your go-to sales pitch may win for some, and strike out for others (I realize baseball is over, but it works here…) There are certain words that can persuade or discourage a customer in seconds. Each of...
- Producer27/07/20175 Words NOT to Say if You're Selling to a Dominant PersonalityPart 1 in our 4 part series! How many times have you heard “I don’t have time for this right now”? Or “Make it quick, I have to blah, blah, blah.” Well, we all know there are certain words that can persuade or discourage a customer in seconds....
- Producer27/07/2017MARKETING OLFATIVO: FRAGANCIA CORPORATIVA beBee PARA CUÁNDO?Todos los días leemos sobre nuevas herramientas de Marketing: el Marketing Emocional, Marketing Sensorial: Marketing Olfativo…. Quiero hablar de este último: por el producer "El poder del perfume"” de Juan Imaz Co-fundador de Bebee sabemos que...
Comments18/08/2017 #49 Louise Smith#48 Yes I agree and so wrote this small example which I haven't thought about for many decades. It was triggered by the Fragrance content.
Smell can also be a trigger for traumatic events especially in children who are too young to talk. Even when they are adults and can't consciously remember the original event.16/08/2017 #39 Maite Barroso Del Cerro#38 @Irene 🐝 Rodriguez Escolar si..... más o menos.... a ver hay que hacer un matiz, cada persona tenemos un ph y eso determina la última nota de un perfume, el matiz está en función de si el perfume está compuesto mayoritariamente por sustancias naturales: aceites esenciales, absolutos... o por sustancias sintéticas. A saber, las sustancias sintéticas duran muchísimo más que las naturales pero por poner un símil es una foto instantánea, evoluciona, cambia menos que un perfume compuesto por notas naturales que por seguir con el símil de la fotografía es un vídeo.... por eso la nota natural de cada piel modifica más un perfume nicho que uno comercial.16/08/2017 #38 Irene 🐝 Rodriguez Escolar#20 l. Pulverización bajo cada oreja, garganta e interior de muñecas, también leí en el interior de cada codo, puntos estrategicos de gran riego sanguineo, supongo que en ella y en él.
ll. Es tu marca personal, si o si, tranquilo, ten en cuenta que como dice @Maite Barroso Del Cerro cada un@ tenemos una nota de salida, corazón... tú marca personal será única aún usando el mismo perfume que otra persona ¿No?16/08/2017 #36 Irene 🐝 Rodriguez Escolar#12 Voy leyendo los comentarios salteados y al revés, me ha encantado el artículo. Y si el tema de las feromonas dá para varios, Pues nada 🤔 ¿Cómo afectan las feromonas en un perfume l, ll, lll, lV? (los números romanos quedan más nobles, con más estilo ¿que mejor para tus artículos?).16/08/2017 #34 Irene 🐝 Rodriguez EscolarVale ¿Cómo he podido perderme este artículo? ¿Te vale la opinión de usuari@s que hayamos estado en la colmena? Para mí fué una explosión de sentidos, emoción, euforia, respeto, gratitud. Las velas del herbolario de cera de abeja y miel, huelen deliciosas, la miel de romero la tomamos en casa (Propiedades balsámicas, antisépticas y pectorales), la nota de salida me falta ¿Seria fragancia para tod@s? (Madre mia ya estoy dando vueltas a la cabeza).
@Mamen 🐝 Delgado, @Marina Estacio, @Cristina Alvarez Pagán, @Trainerglobal Oscar Álvarez, @Yago Uribe.28/07/2017 #33 Maite Barroso Del CerroHi @CityVP 🐝 Manjit Thanks for your opinion!!!, your link is very interesting!!.
As for your comment: "How it applies to beBee is harder for me to contemplate". you can actually choose to increase sales of your products by using olfactory marketing at the point of sale (Inditex), or linking odors with the final product (Apple ), Or in the De BeBee case is a social network, and therefore does not sell anything tangible to its users, you could increase "brand value", how?.
I will give you an example that implies, values, tangible products and olfactory marketing: helping the poor through NGOs, beBee could collaborate Promote and link the brand with candles and incense with an exclusive fragrance beBee, whose sales help this NGO ... Value of the brand through the values it conveys, and link to a particular fragrance brand bebee, so that your bees can relate olfactory to the brand. ... it is just one example of Corporate Social Responsibility ... but there are many other things that could do with olfactory marketing and brand value.
- Producer12/07/2017Top Five Tips to create attractive Infographic for BusinessInfographics is one of the most popular method used to market contents online. It is the way of presenting information, service or a description of a product in a simple and artistic way by including elements like pictures, text, graphics etc. A...
Comments14/07/2017 #7 CityVP 🐝 Manjit#5 Thanks Emily, I will take a look at Piktochart. and have noted https://piktochart.com
@John White, MBA I like Canva as an idea place but Ilike the fact that Piktochart are dedicated to infographics. The site on my initial visit looks promising and at the beginning stage I want to get a feel for layout and how to think about data and then once I have that feel, will try to construct some test infographics - so I look forward to playing with this application with my offline toastmasters club being the test ground for experimenting with this.
- Producer11/07/2017Better Imagination to Sketch Your Brand into Everyone’s HeartThese are some Stories Behind the colored shapes. How you identify a brand? The simple answer is by its logo. An image which talks more or silently says about a grand success or history of an organization. There exists an important role for the...
Comments12/07/2017 #3 CityVP 🐝 ManjitI know some stories of logos but not these, always fascinating to unpack meaning within the logo. There is also the FEDEX logo which when written produces an arrow sign from the lettering that is indicative of moving forward. You will see the arrow in the actual logo that joins EX http://logodesignerblog.com/wp-content/uploads/2009/01/fedex2.gif
The thing I appreciate most about logos is that when we first opened our own business, we set about trying to create a logo for our company but quickly found out just how challenging it is, not just having the ability to draw, but capture the essence of it. In the end we just came up with a compass but it was not earth-shattering or particularly memorable - logo design is quite an art.
- Producer10/07/2017How Spotify is Using Storytelling, Data & Tech to Drive its MarketingOn any given weekday, there’s a group you might not expect to be hard at work in the offices at Spotify: scientists. Yes, scientists. They’re not your typical lab coat-wearing, bunsen burner-wielding geeks, although they might as well be. These...
Comments11/07/2017 #5 stephan metral 🐝 Innovative Brand Ambassador@Matt 🐝 Sweetwood when you have time, would you agree to make a libe buzz about the importance for communicators and advanced users (semi-pros) to conceptualize a live event on Socialmedia using live video capabilities, like the one you do on FaceBook? A short format talking about what need you wanted to address, your motivation and the technical behind the scene, That will be inspiring for many that our beBee US CEO shows the way on My beBeeTV channel. The team and i will so al the rest for promotion. (feature also how to proceed on FB).
- Producer03/07/2017CÓMO CREAR UNA MARCA – LA MARCA NO ES ARTE ES CREAR VALORCrear una Marca no es hacer un dibujito, ni una obra de Arte, ni poner mi Nombre en Mayúsculas, ni nada por el estilo. Es Crear Valor.Guía de Contenidos [ocultar]1 Pasos Previos a Crear una Marca2 Como empiezo a Crear una Marca3 Voy a enfrentarme al...
Comments04/07/2017 #17 Jorge 🐝 Carballo Pérez#13 Gracias Ana-María, no es sólo un problema de saber o no utilizar Internet. Franquicias hay malas, regulares y buenas, pero el negocio principal es la propia Franquicia, y lo peor, como bien dices, es ver personas que con su mayor ilusión cogen todo el montante que les queda del paro y montan una franquicia, y fracasa. Por un lado es aprovecharse de la candidez en beneficio propio, por otro tirarse a la piscina sin flotador. Un ejemplo clarísimo. Tú y yo vamos a la misma universidad y al mismo curso. Tú Sacas Matrícula y a mí me suspenden. Universidad la misma, profesores los mismos ....... Y yo porque he suspendido digo que la Universidad y los profesores son una M. Dependen tantos Factores .... igual es la Franquicia, Igual es como yo lo gestiono. Hay que estudiar cada caso en particular, yo creo que generalizar de manera fácil es un error. Por otro lado hay gente que en Internet, como tú dices hace estragos, hay quien no se come una rosca. Pero la red es la misma. Gracias por tu comentario, Vamos Hablando04/07/2017 #13 Anonymous¡Muy buen artículo @Jorge 🐝 Carballo Pérez!
El problema es que esas empresas que ves que abren y cierran en seis meses no utilizan internet ni saben lo que es una marca y para mi lo más doloroso es que a veces si han sido aconsejados porque han abierto franquicias.
Saludos.03/07/2017 #9 @Julio Angel 🐝Lopez LopezTe has coronado @Jorge 🐝 Carballo Pérez Hoy en día, eso de "voy a sentarme ha crear el logo/imagen/marca de mi empresa" es muy peligroso ¿puede salir bien? puede. Pero la mayoría de las veces va a salir mal. Captar bien la esencia de la empresa, profundizar en su sector y dar un vistazo alrededor y un poco más allá.
Magnifico Jorge, ;-))03/07/2017 #8 CityVP 🐝 ManjitI am very glad to have translated this because it is a VERY GOOD buzz that goes well beyond what brand is but how much intelligence and effort is required to create an exceptional brand and how this work is connected to the creation of value. Very well done sir you have my utmost respect, finally someone who is writing about brand as a well designed intelligence rather than a painting by numbers D.I.Y. kit for clueless amateurs.
Branding is a highly professional mindset. It is the difference between going into a house where all the design, furniture and space are so well coordinated and going into a house that looks like the showroom for IKEA. Of course the people who created the iconic brand of IKEA also worked to create there value contribution with the same degree of precision and detail that is explained in this buzz.
Personal brand is often lipstick on a pig but professional branding, now that is an art I admire, and the greatest designers in agencies produce work that can be mindboggling in its brilliance and THINKING. At the level that Jorge is addressing brand here it is still the domain of the best of the best - and the most crucial thing Jorge says is
"Es Crear Valor".
I can now attend my evening events having read this, knowing that I have been read a mind that understand value creation.03/07/2017 #7 Mamen 🐝 DelgadoOlé olé y olé por tu artículo!! Aplicable perfectamente con sus retoques pertinentes a la famosa Marca Personal. Para los autónomos también tanto la Visión como la Misión son imprescindibles para saber dónde ir y sobre todo por qué, qué es lo que nos mueve en lo más profundo, cuáles son nuestras creencias con respecto a nuestra labor.
Como me sueles decir tú a veces, te has salido @Jorge 🐝 Carballo Pérez!!! 💫03/07/2017 #6 Anonymous@Jorge 🐝 Carballo Pérez sin desmerecer al resto del artículo, lo que más me ha llamado la atención ha sido: "Voy a enfrentarme al papel en blanco para crear". Como es lógico, por tu profesión, lo enfocas al tema de la publicidad y la marca. Creo que la frase valdría para muchas profesiones. Como Ingeniero también he estado en muchas situaciones de papel en blanco para empezar a crear, tanto en la vida profesional como en la vida personal aplicando las necesidades profesionales.
Creo, lo primero es estar cómodo, sentado o de pie, papel, lápiz (goma, si fuera necesario borrar y modificar) y dejar que lluevan las ideas. Una vez hecho el boceto, utilizar las herramientas informáticas disponibles para que vaya cogiendo verdadera forma. Yo lo he aplicado en mi profesión y, por lo que has escrito, tú también lo haces. Seguramente habrá otros muchos profesionales de otros sectores que también lo hagan.03/07/2017 #5 MARIA CARMEN CARAYOL GARCIATrabajo, humildad, trabajo, inspiración, trabajo, reflexión, trabajo... Y ponerse en manos de quien sepa hacerlo, de quien te ayude, te guíe, te acompañe, te corrija y te oriente.. Pero ante todo: haber reflexionado sobre lo que se quiere y quererlo de verdad.
Me gusta tu post @Jorge 🐝 Carballo Pérez, me gusta lo que escribes, el "aire" que le das a tus entradas.03/07/2017 #4 Jorge 🐝 Carballo Pérez#3 Efectivamente, Fernando, si quisiéramos hacernos una casa, o reformarla, lo suyo sería contratar un Estudio de Arquitectura. Contratar otra cosa sería un error por querer ahorrarte un dinero, que luego pagas con creces. Para cada tema el Profesional adecuado.03/07/2017 #2 Jorge 🐝 Carballo Pérez#1 Gracias Fernando, efectivamente es aplicable tanto a Marca Personal, como Empresarial. @MARIA CARMEN CARAYOL GARCIA decía el otro día con mucho tino, que aquel que acabara la carrera de Derecho, alquilará un local, hiciera una web y abriera redes, pensara que le iban a llover los clientes, lo más probable es que en 6 meses cerrará. Un placer tu comentario Fernando. Un Abrazo !!03/07/2017 #1 Fernando 🐝 Santa Isabel Llanos@Jorge 🐝 Carballo Pérez, muchas gracias por esta guía tan clara y práctica. No obstante aquel emprendedor que quiera empezar de cero, y necesite crear y potenciar una marca, lo mejor es que se ponga en manos de profesionales como tu. En estos últimos años he escuchado a muchos hablar de Marca personal, hacer una Marca,... pero realmente son pocos los que hacen un planteamiento como el que tu nos presentas. Es un placer rodearse de profesionales. Un abrazo
Comments30/06/2017 #6 CityVP 🐝 Manjit#4 What causes changes in logo design is the arms race for attention. When billions of dollars are involved and an organization has a brand promise that matches the valuation, then branding is essential. The problem is that we have people who advocate the arms race for attention for EVERYONE. Thus instead of celebrating great brands we are creating an arms race that is brand dilution. We collectively do not have the imagination to envisage an alternative to a branded and mediated society - so we proceed with what seems the ONLY WAY. I celebrate great brands but I deplore the arms race for attention. It is reducing people into cosmetic packages and groups into manageable containers. In order to do justice to great brands we need to rethink Branding and the part we need to rethink is the absurdity of all trying to get attention - that is not great brand it is a branded existence.30/06/2017 #5 Pedro 🐝 CasanovaIt is to me amazing see how some logos evolve from the name of the " brand " to a single letter or a logo....and others evolutionate from a logo to the name.. Interesting how McDonalds and Mercedes got what we call a Brand. Just a logo identifies the name....nothing else is needed...
- 06/02/2017Las 6 mayores preocupaciones de los Millennialswww2.deloitte.com La encuesta Millennials 2017 arroja datos muy significativos sobre las prioridades de los millennials ¡Descubre las 6 mayores preocupaciones de los...
Comments06/02/2017 #2 CityVP 🐝 ManjitThis is the link to the English version of the Survey
https://www2.deloitte.com/global/en/pages/about-deloitte/articles/millennialsurvey.html06/02/2017 #1 CityVP 🐝 ManjitThe biggest takeaway for me in this survey is the positive view of Generation Z which is effectively the children of millennials and therefore my grand-children.
We also need to move away from talk of Gen Z, Gen Y, Gen X. Boomer etc because these are marketing classifications in a world that millennials clearly want to see as being more human.
I have said many times that the 60's counter-culture is becoming a chapter in the history books as boomers die off.
By having generational labels we create difference, whereas I celebrate diversity, for we can be whatever label we choose to be. I have the right not to be branded by a label, and yet human limitation is that we use labels to describe people.
I cannot call older people dinosaurs, for it is their thinking which is old, and instead of worrying about who does not get the 21st Century, the question is, does this Deliotte report serve to provide me clues to what it means to adapt to the innovations of the 21st Century?
I will use it as a compass while questioning its assumptions - so the report is informative but it is not gospel. I seek an open mind in a private space, so that my thoughts are my thoughts but my life evolves into the kind of growth our century needs. May we do this in parallel..
- 13/06/20175 Actionable Talks from Conversion Experts via Mozmoz.com Tackling CRO is a big job. Get a head start by checking out five recommended, highly actionable talks from some of the industry's top conversion rate optimization experts — and don't miss your chance to attend a free live Google Hangout with them on...
Comments30/06/2017 #6 CityVP 🐝 ManjitI noticed I did not tag @Luisana Cartay so first I should do that. What fascinates me is how the world of data science is elevating the world of marketing into an evidence-based profession. There is still a culture of 20th Century marketers that segment, brand and label human beings, This is a culture I reject. It is also why I continue to have a problem with the expression "Personal Branding" because it is taken from the dustbin of Tom Peters Brand-You - a washing powder that one can put into the old fashioned washing machine to spin the masses.
I on the other hand am still waiting for the expression of the Cluetrain Manifesto to realize itself. It is not the Manifesto itself which draws me in but the energy found in the words of those who signed the Cluetrain Manifesto in April 1999 - and how they resonated to the 95 Theses.
Cluetrain Manifesto Signatories April 1999
Yes do protect your reputation online and that is a no-brainer but be a part of the renaissance of the way we collectively eat, work and play. We don't need more revolutions, we need people who can integrate work as life and not live in the divided world that separates life and work as a false balance.
What the Cluetrain Manifesto gets most right IMHO is that at a certain point, the human voice is unmistakable but to the still marketed and over-mediated masses they have no clue as to what their voice is, never mind embracing a renaissance existence. In this regard the masses are sedated the way Sigmund Freud and his nephew Edward Bernays set to control them, leading all the way to Al Ries and his refrain "position the mind not the product". There has to be a new way and this new way is what I like to refer to as renaissance., I embrace that.30/06/2017 #4 Himani Kankaria#2 Hi Manjit & Jan, thanks a lot for your warm welcome. Yes Rand is one of the renowned owner of an SEO agency and its products are very much useful for other agencies. Also, thanks for sharing that article by Luisana.. I really like reading about the stuffs SEO, CRO, SMO and also implementing them into my day-to-day projects..14/06/2017 #3 CityVP 🐝 ManjitI also liked this piece where in Feb 2016 Rand Fishkin announced that he had got a book deal and would be writing a book about his startup journey, his battle with depression and his story with Moz. I can't see anywhere how close he is to finishing it, but my takeaway is that this guy is really living the TAGFEE code of values he instituted with Moz. That is still rare to see even in this so called transparent age. (As you can see I also use comments as bookmarks because this kind of stuff does genuinely interest me) LINK: https://moz.com/rand/its-official-im-writing-a-book-that-will-be-published-by-penguinrandom-houses-portfolio/14/06/2017 #2 CityVP 🐝 ManjitWelcome to beBee Himani and thanks to Jan 🐝 Barbosa for your introduction. It has been a long time since I last read an article about conversion rate optimization and at that time it was a good piece by Luisana Cartay with her buzz here https://www.bebee.com/producer/@luisana-cartay/5-lessons-and-5-mistakes-in-ecommerce-from-12-cro-experts
That I am not into SEO is not the reason I linked to the article, it is because I had not heard of Moz and was pleasantly surprised by what I got to know about them.
I enjoyed learning about TAGFEE the culture code underpinning Moz's culture (and I dig that because I make a big deal out of stuff which is 21st Century thinking and traditional 20th Century marketing mindsets/tactics). https://moz.com/about/tagfee
I also liked reading about the founder of Moz Rand Fishkin. While I have seen the name in prior tech talk, I had no idea until today what he did and, so what makes what Fishkin on first read 21st Century to me?
Even though his response contains industry jargon, he went to great lengths to explain the strategy (i.e. how he executed on his thinking) and that is not something corporate folk would ever do, and he does outline that he was warned against writing this post from his own advisors, but he poured forth his rationale and it thus is a insightful because it reveals the inner working of his mind . https://moz.com/rand/moz-returns-to-seo/#more-3209
So yes, welcome to beBee and this is what I do here, find interesting vista's and nooks to look into, through which I learn something I would not have done otherwise.
- 07/05/2017This article talks to the experience element of a UX designer. Can you really design experience?I’m not a UX Designer, and neither are you - Mockpluswww.mockplus.com
Comments15/04/2017 #5 Dean Owen#3 I may have different views on the bailout as I think Geitner, Bernanke and Paulson did a tremendous job pulling the world out of the abiss. Should AIG have paid bonuses? Tough question as I do not know all the facts and the details of the contracts. But anyway I think AIG Japan came through the crisis with their good reputation intact as Japan was sort of ringfenced. It's a good company, and I can't say the same about Freddie Mac and Fannie Mae and the ratings agencies....14/04/2017 #4 Liesbeth Leysen, MSc. Brand Ambassador beBee, Inc.great one, love it!14/04/2017 #3 CityVP 🐝 ManjitI dream of learning a Hakka and being a part of a group that starts their gathering with one.
As for the video I hope it does not start a new trend of rugby tackling people because there have been some weird trends that have led to people doing dangerous things - despite the fact that we may love this commercial because we would never think to rugby tackle people.
Of course I never realized that Tokyo was such a dangerous place :-)
As for AIG a nice advert or a sport sponsorship does not make the past go away https://www.thebalance.com/aig-bailout-cost-timeline-bonuses-causes-effects-3305693
For sure ads like this work but that is because short-term thinking works and we are still a world swayed by marketing images rather than integrated thinking and long-term value.
As for the All-Blacks - without any marketing what is not to love about them.
- Producer10/04/2017Can You Really "Build" A Personal Brand?This is the 26 edition of this co-authored post that Phil Friedman and I started way back in the day over in the Lumpy Kingdom Of The Mighty Microsoft Hamsters, and have carried over here to beBee. As writers we get a lot of joy and personal...
Comments12/04/2017 #34 Phil Friedman#27 @Peter Altschuler > "... audio and video should ... go beyond letting people hear a voice and its inflections or see a face and its expressions. Good writers can convey all that in print."
Amen! And thank the gods for someone, in this case, a top-flight writer saying it out loud. I am so tired of being told how the written word leaves out important cues as to what is actually being said. To my mind, when that happens, more often than not the writing is poor or the reading is below par. I did an experiment to confirm that theory a while ago, in my sojourn into doing Stand-up Comedy via the written word. Most readers responded, saying they could sense the cadence and inflection, and hear the delivery in their Mind's ear. Anyone interested can see for themselves:
Cheers!12/04/2017 #32 CityVP 🐝 Manjit#30 Hi @Milos Djukic let me take it down a different direction. Andy Murray is a personal brand, Bill Murray is a personal brand, Jim Murray is a personal brand, but that does not mean that every Murray is a personal brand, there are a curry of Murrays who are simply vindaloo. As Jim says many people don't have the know-how or the ability to build a personal brand.
So what I am saying is that there is a great difference between professional personal brand and mass personal branding. Now let's take the case of Matthew John Murray http://murderpedia.org/male.M/m/murray-matthew.htm I really don't care about his personal brand, Mass personal brand and warped psychology are awful bed partners, Lennon's killer shot him because he thought he would gain his "aura" by doing so. In the case of M.J. Murray, it was more simple, he was just batshit crazy.
I will introduce John D. Murray. Now this guy should have a personal brand and the idea of mass personal branding is good for his business. This is because he is plastic surgeon. Cosmetic surgery is his life blood and the more image conscious people get the more they seek nip and tuck and lot of nip, nip, nip. As brands get diluted how do we sort out which curry of Murray is becoming what type of vindaloo?
At the end of the day attention is reduced to the visual, where there was 32 seconds to decide the MPB of a person, the greater mass personal branding grows, the shorter the attention span - so soon it will be 8 seconds to decide, and who knows how quick snap judgements will be made. In other words mass personal branding is not MPH or Miles Per Hour, it is MPB Miles Per Bullshit. It is at this point people are not product, but I have no problem with professionals selling a great personal brand.12/04/2017 #27 Peter AltschulerDear Wise Guys, Do not do video. Do not pass go. Do not collect $200.
You're right, Jim. Writers write. Their thinking and rethinking, writing and rewriting is what makes their arguments compelling, convincing and, if God is good, concise.
You could turn what you write into podcasts or video, working from the printed page or notes. That would satisfy those who learn better by hearing or by hearing and seeing. Yet audio and video should be used with a purpose. They should go beyond letting people hear a voice and its inflections or see a face and its expressions. Good writers can convey all that in print. And you and Phil do.
It might be nice to listen to a podcast while driving or watch a video when you're trying to avoid being noticed on United flights. But both risk distraction and a loss of concentration. That's why writing that demands your attention and engages your senses (to hear the spoken nuance and to see the likely glance) still endures.11/04/2017 #23 Franci🐝Eugenia Hoffman, beBee Brand AmbassadorOutstanding post, Jim, and Phil. I think of a personal brand as one's reputation or persona. It's ours to create, protect and maintain. I like your statement in the Postscript-"It needs to cared for and tweaked constantly, and the best way to deal with the responsibility of a personal brand is to accept that the management of it is not just a project but a part of your life and a professional."11/04/2017 #22 Jerry FletcherThanks guys. Twice today I've used this word to respond to a post here on beBee: Authentic.
In my view, whether it is a personal or product brand if it is not authentic it will not be trusted. I believe Brand is the outcome of trust. You will have a personal brand because of human nature and the way we tend to compartmentalize things. The box your brand winds up in comes down to the trust you engender.11/04/2017 #21 Brian McKenzieI have a digital ambivalence to the social media thing. I have spent a very long career being an anonymous nobody - and I am damned good at it. I can walk through a room, pick the brains I want and noone would remeber me ten minutes or an hour later. I understand that my digital brand lasts about 6 seconds.....significantly less than Andrew the Nugg Guy. And there are many days it pisses me off.
Luckily, there is a new war coming and I will get to disappear again - same game as it always was.11/04/2017 #16 AnonymousSo-called personal branding is not only related to networking on social media. This is just one micro-aspect of our global social and professional engagement. There are people who do not use social media and networks. Very often the "success" or "failure" on social networks are nothing but delusion, if success is not accompanied with results and progress in real life.
- Producer10/04/2017James the hatterJames makes hats. He’s a hatter. James also sells his hats in an open market. At the market, most people merely pass his stall without much interest. From time to time however people stop to view the hats on display. Some of these people engage...
Comments10/04/2017 #5 Ian Weinberg#4 Thanks for the complimentary words @CityVP 🐝 Manjit and thanks as always for the enlightenment. To be quite honest, I'm not sure how this buzz morphed into this form. I had set out with the theme in mind of whether each individual is destined to remain in their subjective space, resonating only with elements that are synchronous with their subjectivity - kind of multiple universes. Following from this I mulled over if it were possible to break down the barriers between 'universes' and effect subjective change in individuals through greater receptivity. So I began writing from the ground up and before I knew it, I had gone into a whole different space. I imagine in this case, the right hemisphere surely led the left! Anyway, I'll pick up on the original theme in a future post.10/04/2017 #4 CityVP 🐝 ManjitDear @Ian Weinberg it was Edward de Bono who created the "Six Thinking Hats", but you have just created here the "Four Life Hats" In understanding that in this context there are four hats, I can see how we can be prepared for each of these hats but why it is desirable to channel energy to the two that create the greatest value add relationship. Peppers and Rodgers produced a far less elegant version of the two darker hats when they came up with their BZ's . BZ = Below Zero customers - customers who not only who consume time but create a cost for the business. Here is their framework
Four Types of Customers
Your Four Life Hats is something I find in comparison to be more elegant. It places our focus on the value relationship whereas in the Four Types of Customers my mind instantly gravitates to the BZ classification. I welcome more subtlety and nuance and these are life skills which I too can develop with much greater mindfulness - and that is not a given in the actual practice of relationship - what seems like a rational 2 x 2 decision box is far more complex and that best informs the way we learn and grow because discernment is at work here.10/04/2017 #2 Gert Scholtz@Ian Weinberg In a few sentences you encapsulate what it is to write on social media: "We create that which reflects our essence and we put it out there. We expose ourselves to the elements. Indeed we experience personal gratification from the doing and the creating. We also experience gratification from those that engage with us and establish rapport." It's about finding your personal hat and coat I might say. I tip my hat to your good illustrative story Ian.10/04/2017 #1 Deb 🐝 HelfrichA simple, yet powerful fable, @Ian Weinberg. It is all about what is in someone's head, regarding hats, and our time is best spent engaging with the hat-people of the world. They are out there. And our little zone of happiness and efficiency comes about by focusing on how to reach and inspire the milliners.
- Producer07/04/2017Content Creation, A Must To Attract Audience And ConsumersCommunication proliferates over the internet and content is king. With so much information available your point of differentiation is through how valuable and entertaining your content is. You must be able to attract and hold the attention of...
Comments08/04/2017 #23 Phil Friedman#21 JCR > "Content is king, and if you want to be the king of social networks you must dedicate time and effort into your content creation."
As a writer and marketer, I find this post to be exceedingly meaningful. For the obverse of Javier's statement above is, if you want to be king of social networking platforms, you must place appropriate value on the content that is created and posted on your site.
No argument from me on this. BecauseI believe that, for example, LinkedIn's huge surge in growth came immediately following its introduction of its longe-form post publishing sub-plstform. And I suggest to beBee it would do well not to underestimate the value of its Producer. Cheerss!07/04/2017 #22 David B. GrinbergThanks so much, Juan, for such a comprehensive, well-researched, educational and instructive buzz with outstanding advice about content creation. You make so many excellent points I don't know where to begin. Thus, let me just say you deserve accolades for another brilliant buzz!07/04/2017 #20 Franci🐝Eugenia Hoffman, beBee Brand AmbassadorOutstanding job of educating your readers about the importance of content. Clear and to the point advice which your post is an excellent example of content, in itself. Quality content sets the stage, draws the audience, and hopefully guarantees the need for a repeat performance.07/04/2017 #19 stephan metral 🐝 Innovative Brand AmbassadorTwitter's followers...to be precise. I believe a lot in external audience outreach thanks to affinity propagation, because you never know from where the next opportunity in life will come from..and that is gooood, you are always surprised, genuine and authentic ....and you do not have time to fake your attitude for a money wise purpose...and your prospect feels it, which in fact build the essential of a relationship: TRUST !07/04/2017 #16 stephan metral 🐝 Innovative Brand Ambassador@Juan Imaz You should reaaly make a video with this and make it viral, that would attract the best and numerous quality content producers that are struggling on other blogs to get affinities with their peers and mindset alike on http://bebee.com07/04/2017 #14 Matt 🐝 Sweetwood¨Content is king, and if you want to be the king of social networks you must dedicate time and effort into your content creation.¨
Javier Camara, CEO of beBee - And that's why I produced over 200 pieces of high-quality (hopefully) content this past year! Great post. Content is King! Buzz On!07/04/2017 #13 Vincent 🐝 Manlapaz@Juan Imaz - Good read. Thanks for sharing. I like what you have said about the platform:
"beBee was developed to inspire and motivate your content creation through its many features and interest based hives though which you can create, showcase and share your content to create a strong personal brand".07/04/2017 #11 Robert CormackAll good points, @Juan Imaz, and timely considering the amount of information out there. I always tell people that one article, well researched, and written with care and accuracy (and interest) is worth ten articles that seem to double for streams of consciousness. On any social media site, I look for interesting posts, original in thought, and captivating in language. I'll tell you how you score on social media. It's when people comment saying, "I never would have thought of that." That means you're giving people something they wouldn't get anywhere else. That's the value of social media. Thanks for the post.07/04/2017 #10 Paul "Pablo" CroubalianThe nicest thing about good content is that it's evergreen. Last summer I acted on a Home Depot article that led me past three of their competitors to buy what I needed. That post was written in 2008 and still selling in 2016. Nothing else I can think of can do that. Of course, that makes calculating an ROI next to impossible. The R is of near infinite duration.
- 06/04/201725 Content Marketing Stats to Guide Your 2017 Strategywww.snapapp.com With 2016 coming to a close, now is the time to look ahead and start planning for the lap around the sun. And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can...
Comments06/04/2017 #3 CityVP 🐝 ManjitAttention spans are dire (32 seconds) so there is snackable content. I like to call that type of content "tire-kickers" as in people who don't buy a car but just come into a showroom to kick the tire.
Good news in this data is the people who look for buyers, are generating leads on long-form content, but it is the visual component that is a challenge.
Visual communication is a natural way for people to consume content. Glad I am not in the content marketing business but very good pointers to what is changing in this landscape.
What all of this says to me is that if marketers wants to be a pro at this, don't be hokey and the marketing equivalent of a kindergarten cop. Me thinks I need to go on a photography course if I ever do get serious about content marketing.
Comments04/04/2017 #1 CityVP 🐝 ManjitHi Ravi, glad to become acqainted with you. I can see from your prior buzzes that you have been on beBee since the start of the New Year. So I offer my very belated welcome to you and thank you for connecting.
Global brands is the part of branding that I absolutely love - because of the sheer scale and magnitude of the brand work. When I come across top agencies and their strategists and creatives, it is just a different dimension that this work is conducted in and there is amazing work out there.
Just the scale of spend is mind-boggling never mind the messaging, identity, promise and creative. I admire the big leagues and the mindset and kahuna's required to represent clients at this level.