- Producer08/01/2017NEWEST BLOGGER BABE & BEE: JESSICA BAEZAJessica Baeza is a millennial just hitting the keys and typing the nuances of fashion and personal stories that piece together this world one blog at a time. Her look says girl next door. Her ring finger says off the market.Her blog says,...
Comments09/01/2017 #24 CityVP 🐝 Manjit#23 Hi Lyon [ @Lyon Brave ] I usually let me mother tell me who I am and say "Thanks Mum!", once a mother tells us who we are, we can save all that time trying to find out who we are. Then our mind is totally free to riff at our hearts content, if people don't like what we say, we say "Hey! That's what my Mother said!" - validation complete, psychosis eliminated.
After all Lyon, what is the point of going online simply to say you like something. Eat it, digest it, manipulate it and give it your greatest cerebral-poop. What is the worst that is going to happen? We are going to find out who we are by the very words we use and we get an ancillary benefit of keeping a mother happy (or whoever the guardian spirit of our soul is) - and who wouldn't want to flow with life like that?
Anything else about me, I say as all boxers would that keep getting knocked out stone cold in the first round "you can speak to my manager" the Deanmeister @Dean Owen09/01/2017 #22 CityVP 🐝 ManjitI can feel the Millennial vibe (though I actually hate these marketing labels). I want to see more artists in beBee and I want to see fresh voices with fresh angles. That is what I feed off, that is my dinner here - the variety, the vibe, the voice, the vision or the valiant.
I also have another part of my brain delving into who Ingrid Michaelson is and I see an album name "It doesn't have to make sense?" and I think, I dig that. Now it comes down three strikes and your out [focus on the process not the person], so listen to Hell No and I think YUCK but the next track LIGHT ME UP - I think F-n-A which in my language means it mixes with my flow
Light Me Up Again
And then I am back to reading this buzz and where I forget to welcome of the person I am reading the buzz - it is not rude, it means that I quit the formalities because there stuff for me to chew on.
See, what I really like is riffing and the riff changes with the spirit of the person that I am reading, which I guess why I like Michaelson's album title, only to find out that she never recorded a track with that name of the album, but at least she writes her own tunes. In terms of the interview I dig "Marriage isn’t perfect that’s for sure. I love my husband every day, but there are times during the day where I do not like him" - who does not like to end on the high of our smirky smile. Oh, yes - BTW Welcome Jessica.09/01/2017 #18 Deb 🐝 HelfrichYou are smarter than most, @Jessica Baeza, building that following is how to monetize in 2017. And the up-front work needs to be fun cause it will be for free.
I gotta say if you wanna see how to conquer beBee just be real like @Lyon Brave.... do your thang and bring others along for the ride!
Bees are best when in colonies....
- 21/01/2017About Influencers and Kim Kardashian by Adriana Rivera.
Kim Kardashian is expert in what field?
"Another thing influencers add better than traditional media is action. They are seen not only as leaders in opinion, but experts in their fields" - Adriana Rivera.
cc. @Juan Imaz, @Javier 🐝 beBee and @John White, MBAThe Era of the Influencerwww.linkedin.com The Era of the Influencer Influencers. I realized that word has many meanings when doing research for this piece. Influencers are people...
Comments23/01/2017 #62 Max🐝 J. CarterThis is a interesting article that brings up something that I find fascinating about human behavior myself.
How many times have any of us said something to someone who argued an then someone famous says it and all of a sudden they pretend that convo never happened as they tell you all about what so and so said?
I think using the psychology that the author here went over we have created blind spots for ourselves in the ability to trust a human being unless they are famous or quoting someone else.
We crutch out on the who and how much what gets lost?23/01/2017 #61 John Vaughan#57 #56 When I researched and wrote "Priming the Pump" (https://jcvtcsblog.wordpress.com/2017/01/06/priming-the-pump/ View more#57 #56 When I researched and wrote "Priming the Pump" (https://jcvtcsblog.wordpress.com/2017/01/06/priming-the-pump/), @Phil Friedman I did some homework on the terms. FWIW, 'linguistic analysis' is a term - and a professional practice - that is shared by (us) Information Architects.
That said, I stand by my analysis of the both the labels and the practices, which includes non-philosophical "practical usage". (i.e. Where the rubber meets the road.)
In a nutshell, Phil: "Techniques differ. Intent is consistent."
Point of Information: beBee did not embrace the notion of 'brand transparency' as regards their promotionalists until some of us (you included) made a little stink about it. That was a good thing.
As I peruse this list of comments i see several people who I know are ambassadors, but somehow I'm not getting the "transparency" thing.... (i.e. I wouldn't be able to identify them as beBee promomtionalists unless I drilled down to the profile of each and every one.)
Try this: https://www.bebee.com/producer/@john-vaughan/the-magic-marker-exercise Close22/01/2017 #59 Gerald Hecht#58 @Phil Friedman In reviewing what has transpired --this (in theory) most noble of gestures may have been more meaningful if presented at an earlier...nevermind --I believe that our species is collectively trying to save itself; even as all of its individual organisms are trapped in an inescapable dementia from the damage we have inflicted upon our own habitat...I guess that includes this comment; or (alternatively) the hypothetical scenario in which I made no comment at all.22/01/2017 #58 Phil FriedmanI want to apologize to Adriana Rivera, author of the article in question, for she has stepped into a mud puddle not of her making, and which she likely would have avoided given the choice. I think we've allowed ourselves to hijack her comments thread as a vehicle for our own discussion.of influencer marketing which has been ongoing for months now. CC: @Milos Djukic, @John Vaughan, @Gerald Hecht22/01/2017 #57 Phil Friedman#52 No, John, It is not wordsmithing, but what we used to call in philosophy "linguistic analysis" — an approach that seeks to analyze and elucidate our operative concepts by attending to the language we use, on the premise that the way we speak is at least a partial model of the way we think.
That mouthful said, what is clearly being recommended in this article is influencer marketing, which is seen as hiring plain-Jane type social media types whose large followings look to them for information and opinion on what is interesting, what is useful, what is good value, and not the least, what to buy. There is a lot of talk about such influencers bringing "authenticity" to a product or brand because these plain-Jane social media types are seen as themselves "authentic".
The conceptual dissonance comes in over the term (concept) "authenticity", which usually embodies honesty, forthrightness, devotion to truth and fairness, being what one says one is and saying for all to know what one is. This usual interpretation of "authentic" cannot apply by definition to these social media influencers, BECAUSE THEY ARE NONE OF THESE THINGS. And why not? Because they sell themselves like every other marketing hack or advertising whore who spins the truth for money.
The conclusion is that when the author of the article talks about bringing authenticity to a brand or product, she mean the APPEARANCE of authenticity, not the reality of it. Because said influencers whom she would promote are, and can never be authentic. No, it's all a matter of perception for the author, never a question of reality. Cont. Pt II...22/01/2017 #56 Phil Friedman#52 - Part II - For anyone who doesn't understand the difference, I recommend comparing automotive tests and evaluations published by Car & Driver (which accepts big advertising dollars from the very manufacturers whose products they evaluate) versus tests and evaluations published by Consumer Reports (which accepts no advertising dollars and is supported by subscription revenues).
In the scenarios outlined by the author, the marketers and influencers have to deceive their readers and followers, or they could not bring perceived authenticity to the brand or product involved. (They can never, of course, bring real authenticity to the product or brand because their endorsements have been bought, nor earned.)
About beBee Brand Ambassadors, I agree that they too can never bring genuine authenticity to their endorsements of the platform, once they have accepted even contingent future compensation for their activities. No matter how long and loud one protests, one cannot be only partially bought and owned. And protesting that one is saying nothing that one wouldn't say if not being compensated to say it, doesn't mean squat in my book, as in yours.
But here is the difference, which should not, indeed cannot be overlooked. Nobody is trying to fool anyone about beBee Brand Ambassadors being anything other than beBee representatives. If the same people who are now Ambassadors and working to help market the platform, dropped or hid their titles, then — and only then — could their activities be directly compared to influencer marketing. And IT IS A BIG DIFFERENCE. It is the difference between taking a stance as a company rep and striking a pose as an independent third-party evaluator and endorser IMO22/01/2017 #55 Gerald Hecht#52 @John Vaughan The LI influencers set the templates of "proper posts" across the platform; the DEFINITIVE BULLET POINTS THAT ARE NECESSARY AND SUFFICIENT FOR A RESUME...etc.
They are not Ambassadors for LI; they are THE GATEKEEPERS; stray from their agenda and/or tone, even font...and your "contribution" is corrupt; your thinking is flawed; you don't belong; and you are banished to the cutout bin; the kids table.22/01/2017 #52 John Vaughan#50 "a BIG difference from what is being recommended in this article as "influencer marketing". sez @Phil Friedman
Don't know that I disagree with the distinction, Phil. There just isn't a BIG difference. The proof would be to ask how many of us dumb old just plain folks would actually be able to identify - much less describe - the difference between an ambassador/promotionalist and an influencer/promotionalist.I believe that's why we have ethics sort-of embodied in statute & policy.
Wordsmithing rarely clarifies things. It's kind of the 'so what" factor. Does it really matter whether we brand something as an 'infomercial' or brand it as an 'advertorial'?22/01/2017 #50 Phil Friedman#30 John, my comment(s) -- I actually made two, but one which I made on mobile seems to have disappeared -- have to do with the ethics of marketers who use influencers in a conscious effort to create "perceived" authenticity, and who make no distinction between perceived and real authenticity. My comment(s) are not about the ethics of the influencers themselves. Which is an entirely separate matter.
As to beBee Brand Ambassadors, of which I am now one -- I consider them NOT eligible to purvey independent, third-party analysis and endorsement precisely because they stand potentially to receive contingent future compensation. However, the details of the program are publicized, and the very title "Brand Ambassador" makes it clear that they are BIASED representatives, and not independent, third-party endorsers. This is a BIG difference from what is being recommended in this article as "influencer marketing". Cheers!22/01/2017 #49 Gerald Hecht#48 @John Vaughan well you and Kim can use Autotune...the appropriate audience will find you and then it's a business and a brand and "VOILA!"
Instant Influencer on LI.
I'll stick to my guitar, piano, and unaltered voice and fade away with Douglas MacArthur ( we have the same shades anyway) 🕶
- 18/01/2017Google’s HEART Framework for Measuring.Google’s HEART Framework for Measuring #UXwww.interaction-design.org If you’ve been struggling to adopt useful metrics in your user experience team – you might want to consider the HEART framework designed by Kerry Rodden, Hilary Hutchinson and Xin Fu, from Google’s research team.The idea is a simple one; to deliver...
- 05/01/20173 Things I Never Do During My Outbound Calls! http://yoursalesplaybook.com/3-things-i-never-do-during-my-outbound-calls/
- 03/01/2017INFOGRAPHIC FROM D CUSTOM
Content Layering Through the Buying Cycleblog.thecontentcouncil.org
- 28/12/2016@Jan 🐝 Barbosa 🐝 and 20 other digital professionals shared their tip in my latest blog post about digital marketing in 2017. 😀 Enjoy reading and feel free to pin, tweet, beBee or Instagram any of the quotes.How Smart Marketers Are Preparing for 2017 with 21 Experts Tipsblog.scraawl.com Content will always be the cornerstone of many online marketing strategies whether it's search engine optimization, social media marketing, email marketing, or paid advertising. None of these strategies will succeed without the development of...
Comments28/12/2016 #3 CityVP 🐝 ManjitWhat is of interest to me is that as social media evolves there is a whole slew of new faces and views that arrive with this evolution, and this link features those.
As a non-social media person it is important for me to understand what those evolutions are in Social Media. Content marketing as it started out has had its detractors, but I think it is foolish to write content marketing off for the simple reason that each year brings a whole new way of seeing digital media - and there is a kind of Moore's Law to the development of this media, which actually makes it that much more tough to separate wheat from chaff.
That is my own problem to deal with for I am the master of my own attention. This is my social media education, and as I revamp my twitter account - I will eventually begin observe new voices as I retire old voices.
This is how I am looking at this blog, because I see sparks in it that foster the curiosity I invest in my own orange learning journey. New media as a form of anthropology does present an interesting kind of education that requires diligence and discernment on my part - two skills which in themselves are worth inculcating.
- 24/12/2016Inbound Marketing for Startups: How to Keep Your Plan from Failing – Tradecraftmedium.com The Challenges of Inbound Marketing for Startups and How to Succeed at...
Comments24/12/2016 #1 CityVP 🐝 ManjitA startup of one person is holistic. It might start with two people, now two people share in the original source. The real failure in startups is the reality of startup fact - most startups will fail and die. Failure therefore is a natural biology of startups.
As things scale the startup is divided into functional areas and things like marketing, sales, HR, operations etc arise - and as it scales each function is divided, so a division of marketing contains inbound marketing.
When the article talks about holistic marketing - it isn't marketing which is holistic - the startup is, so long as the startup understands the interaction of all the parts. Once we think the failure is marketing it is no longer holistic.
Hubspot talk about failure of inbound marketing but reduce it to an easy to grasp notion - relating process with strategy
3 Reasons why your Inbound Marketing is Failing by Doug Davidoff Hubspot Certified Partner
Life is both pull and push, until we stop seeing it as holistic and focus only on parts.
Comments22/12/2016 #2 CityVP 🐝 ManjitI like using my fingers, not quite there yet for voice search. Just make sure the mic is not on if you are using voice search though https://www.wired.com/2016/12/alexa-and-google-record-your-voice/ and know how to delete what has been sent to the server e.g. there are instructions for deleting such as deleting google voice search https://www.maketecheasier.com/delete-google-voice-search-history/
- Producer21/12/2016Building a Successful Personal BrandSell Yourself: Tips to Creating a Powerful Personal Brand Personal brands are important to everyone. Personal brands are not only for the entrepreneur that owns their own business. It is the secret sauce that can make you stand out of a stack...
Comments10/01/2017 #60 Javier 🐝 beBeebeBee includes all the necessary features to create, showcase and share people's personal brands including a professional profile, professional networking, a publishing platform, affinity groups (both personal and professional), live video capability, interactive job postings, advanced communication tools, and a multi-network content-sharing tool27/12/2016 #53 Sara JacoboviciI just came across your buzz now @Javier 🐝 beBee and I'm glad I did. First because it is a great resource, thank you! Second because I am reading it at exactly the right time! Looking forward to sharing the results of your advice in the New Year. Happy New Year to you Javier and to all the beBee teams!! Wishing you all continued success!!22/12/2016 #49 Wayne YoshidaExcellent lesson, @Javier 🐝 beBee. I like Tip 8 about sharing knowledge since it not only demonstrates expertise, it makes you think about things in different ways, as students learn and then question what you are teaching. Makes the teacher think. And, the best thing that can happen: When the student learns and questions enough to become a teacher.22/12/2016 #48 Max🐝 J. Carter#45 It's funny you bring up Starbucks, a few years ago a study showed that when a starbucks popped up all the mom and pop coffee places saw an increase in business as a result.
They are more expensive where the smaller place are cheaper.
Twist that around for Walmart and every where Walmart goes in the mom and pop places take a big hit because Walmart is cheaper.
One of the reasons that beBee will flourish is because it is free to the user. It offers a place to fill the need for acceptance where you don't have to join a special club or be excluded from any part of what beBee offers due to cash.
It's the including aspect of beBee that will have this site see continued growth for long time.22/12/2016 #47 Aleta Curry#46 No arguments on that one. Do you know, @Javier 🐝 beBee, that despite people going on and on about of what paramount importance logos are, I never knew they had a mermaid until I read it in an article not too long ago? I must be the least visual, most advertising-resistant person on the planet. I'm a Madson Avenue nightmare!22/12/2016 #45 Aleta Curry#25 Interesting juxtaposition, Max🐝 J. Carter, mega social media sites and shopping malls.
I don't think the personal website (and I include small to medium business sites) will be totally killed off, however. Recall that there was a backlash against chain stores running little shops out of business, with people making a conscious effort to eschew the chains and patronise the Mom-and-Pop shop. I visit the mall when I must, not merely when I can.
Despite the proliferation of fast food chains, independent restaurants are still flourishing.
And chains haven't killed off cafes by a long shot. Starbucks coffee is comparatively expensive, delivered in paper cups, and it sucks. And we love cafe culture: we appreciate the quiet, the personal service and homemade goodies. And also Starbucks coffee sucks. And mediocre sandwiches cost a couple of hundred dollars. And besides that, their coffee sucks.
I do think that we're going to see a shift in how personal sites are used; it's already happening. As Deb 🐝 Helfrich says, her site is minimalist and contains specific information. My experience is similar: if someone wants to know the when where and why of my next event, they're not going to track me down on beBee, no, they're going to type [name of fair] into the Google box and be taken to the dedicated website. Ditto when they want specific antiques information.
An older person is going to turn to the classifieds in the newspaper or an antiques magazine. (Or, believe it or not, look me up in the Yellow Pages. It still happens.)
Yet, mega sites-cum-publishing platforms will increasingly be the place I choose to publish all types of essay, because for the foreseeable future, that's where I get the highest dissemination of works proving my expertise and genius. ( Go beBee: rah, rah, RAH!)
Okay, you're right, I don't know what my point is either. I'm just making observations.
And have I mentioned that Starbucks coffee sucks?
- 18/12/2016Check. Twitter Announces Direct Integration of Live-Streaming Within the Twitter App via @socialmedia2day #businessTwitter Announces Direct Integration of Live-Streaming Within the Twitter Appshar.es In a move that probably won’t surprise anyone, Twitter has announced that you can now ‘go live’ from within Twitter, with Periscope functionality wholly integrated into the process. We're...
- 19/12/2016Check. Why influencers are not programmatic via @marketingland #marketing #businessWhy influencers are not programmaticmklnd.com On the heels of a deal that makes influencer content available for programmatic buys, columnist Maggie Malek explains why treating influencers programmatically is a bad...
- Producer12/12/2016Your Personal Brand In Social SellingBy Ian Moyse (Industry Cloud and Channel Sales Leader) , rated #1 Cloud Influencer 2016 and Awarded a Linkedin Power Profile 2015I am often amazed at how little most sales people invest in the value of their own personal brand and lack understanding...
Comments15/12/2016 #25 Sushmita Thakare JainGreat Post Ian Moyse! Personal Branding is one of my favorites. 'Having an online brand is not about necessarily having your name in lights (pun above) or being known or famous, it is the public view you give of yourself to others .' So true!
Thanks for sharing, will share it ahead.13/12/2016 #19 CityVP 🐝 ManjitFirst of all, a big hearty welcome to you Ian. In the past I have followed your Twitter account because of your background in Cloud but it is good to see you express views in the area of social selling.
The first time I encountered social selling was when I was a part of the Fast Company discussion group and 16 years ago, the chief discussion was the feature on "Brand You" from Tom Peters https://www.fastcompany.com/28905/brand-called-you
At the time social networking was not in the form it is today, but we still had an online profile as a part of discussion groups or in the form of whatever blogs we chose to write. I remember my immediate reaction was the association Tom Peter's article had with FMCG goods i.e. it made me feel like a product.
It is not until the arrival of Facebook that I actually did feel like I was product, in this case a product for Facebook to make its money, my personal information would be what this marketer would be trading on and so I became a refusenik.
I'm still a cell-phone refusenik having joined Facebook due to my Toastmasters club presence there, but my cell-phone refusenik stance will likely end next year also. So I can understand the term "social selling" in this context, that this form of branding is now so common place, it simply goes with the territory. As Bob Dylan said "The Times are Changin" - which I will write up as a buzz.13/12/2016 #17 Michele Williams"Personal brand management, Social selling and experience in how to leverage these is going to continue to become increasingly important and as a differentiator to you personally. " @Ian Moyse, this is very relevant for startup founders looking for customers, employees and investors. I look forward to your next post. I have added you to a beBee Buzz list on Twitter. You will be able to follow @Javier 🐝 beBee, @Juan Imaz, @Matt 🐝 Sweetwood , official beBee posts and posts from many bees who also tweet. All are welcome to subscribe at https://twitter.com/MicheleWilliamz/lists/bebee-buzz12/12/2016 #14 Deb 🐝 HelfrichPleased to have you buzzing around the hives, @Ian Moyse. I have to concur with your observation that most people don't want to hear about your sandwich - on other sites.
Around beBee, there is a variety, richness, and ultimately a deepness of engagement that comes about in sharing around the things in life that we are interested in and that bring us joy. Many, many people make fulfilling livelihoods in the food and beverage industry and every single one of us partake of food a few times a day, just to shift the perspective a tiny bit.
The nuance of the power of the beBee concept is summed up best by thinking of the world as our playground.12/12/2016 #4 Jan 🐝 Barbosa@Irene Hackett !!! Thanks !!!! Been reading about Ian quite some time , actually he jumped into my radar when he made an online interview with Tim Hughes... Have to admit, before that i was centered in social media... Yet @Ian Moyse View more@Irene Hackett !!! Thanks !!!! Been reading about Ian quite some time , actually he jumped into my radar when he made an online interview with Tim Hughes... Have to admit, before that i was centered in social media... Yet @Ian Moyse alerted me of the world that moves all the net !!! The world of CLOUD !!! Welcome @Ian Moyse !!!! Close
- Producer08/12/2016What I learned from interviewing #TheContenders beBee, Anchor, Steller, Talkshow, and BuskerAs some of you already know, I've been conducting interviews with co-founders and representatives of newly founded social network – within the specific platforms. It's been a joyful (and sometimes challenging) endeavour. And, last but not least:...
Comments09/12/2016 #17 Mohammed Sultan#16 It's a practical strategy to be in different markets ,it's one of many tracks of the product extension concept and the product that creates businesses.It's also not practical to enter such markets with one- track mind depending on a single entry method associated with the country of origin because the common interests of users will be different and also there's no one company for one world.Even large companies like Facebook or Google or Linked in with all their power have to adapt their operating model and formulate multiple entry strategies.For a start up like beBee,their market entry strategy is better implemented on the back of a well established media or online or even large software company.Also,the dynamic nature of the Indian and South East Asian markets makes it impossible for a single model to work effectively in all markets.Careful analysis of these markets can determine the most appropriate entry strategy.09/12/2016 #16 CityVP 🐝 ManjitThank you for the clarification Henrik. Bebee used to be Spanish, now I view it as global. We are both bee's of this evolving BeBee. Some of my favourite Bee's here are from Brazil, and they are Portuguese. Whatever we think beBee is, is what we think and that is good, because that is diversity in action and in flow. This buzz must flow even further even if the origins were Spanish, but then the origins of Spain are equally much like the buzz and flow of ancient migrations and that simply adds character to what is core. https://en.wikipedia.org/wiki/Genetic_history_of_the_Iberian_Peninsula08/12/2016 #10 CityVP 🐝 ManjitI don't think that anyone should seek to be the La Liga of Social Media, maybe the Premier League of Social Media but definitely the future Chinese Sports machine of Social Media.
I get the value of proposition of beBee. I sought of get the value proposition of Anchor and kind of get the value prop of Stellar. Anchor is in the Soundcloud world and in a world where Audacity remains the audio software of choice, while Stellar are discovering visual storytelling, when there are much more cutting edge players in that space already who have made a play for agency business and bringing what they call "authentic stories" and these startups can be found in categories such as social commerce https://index.co/market/social-commerce/companies of which Photopulse from Barcelona has been mentioned here through @Luisana Cartay
So beBee is in different league, well beyond La Liga at this point - and while it's focus in the US, a lot of the future social media action will be happening with the burgeoning social media populations East of Suez in India and especially in China.08/12/2016 #9 Lisa 🐝 GallagherThanks for the tag @Henrik Ståhl, Nice breakdown above. I have full faith this platform will be all that's been promised and more. beBee has already exceeded my expectations. I've made more connections on beBee in half the time I made them on Linkedin and my connections that I've made are more personal. Thanks again!!08/12/2016 #8 Mohammed SultanGreat Stuff @ Henrik Stahl.We want users to think of beBee as the most exciting and most favorite platform to click for.beBee has to be seen as an extended product to both Facebook and Linked in ,not competing head on with them .We want users to think of beBee as a product that is producing businesses ,not a business that is producing products.The concept of beBee as an extension to both platforms is much more than simply thinking of specific contents or videos or information Provided ;professional and personal,but it encompasses the entire platform.It also implies a switch from being provider of contents or media services to think of the business as a continuous user-satisfying process.The development of the extended product concept also uses formal research insights and online suggestion to test premises and ideas continually.The end result is that the platform becomes a paradigm or a way of life and is habitually used by users every where.To separate oranges from apples,beBee platform should be seen by users as TWO SITES IN ONE,a professional site and an extension to linked in and a personal one and an extension to Facebook.08/12/2016 #6 Mamen 🐝 DelgadoWoww, thanks for tagging me @Henrik Ståhl! I have enjoyed very much your insights about those five startups, a pity about Talkshow...
Love Anchor by the way, whatever business around voice-power is my business! So I'll have a look.
And what to say about beBee, I felt in love in the first minute with this "engagement through passions" idea, and it has worked for me. I have made on beBee a really good and productive Networking growing my business and my options.
Thanks so much for all this information. Have a BEEutiful evening!!08/12/2016 #4 Deb 🐝 HelfrichThis is a great round-up, @Henrik Ståhl and I am going to applaud your astute point in the preface. There is a real potential (and need) for a true #contender to include female voices in the top echelons. Women, in general, to talk in stereotypes for a reason, are the glue in many social interactions and they consume and function on social media in different ways then men.
beBee certainly is gender neutral and has an equitable employee base, but keeping an eye on the gender differential as they begin appointing a few key strategic growth positions is both a long-term strategy and PR win on a lot of levels.08/12/2016 #1 Henrik Ståhl@Froilán Pérez @Sergio Martínez @Teresa Gezze @Chema M. del Hoyo @Lisa 🐝 Gallagher @Deb 🐝 Helfrich @Vera Díez Chacartegui @Cepee Tabibian Might be interesting for you. A follow-up on my interview series #TheContenders, with a summary and analysis of all the platforms - including beBee.
- 07/12/2016Infographic! "8 Steps To Building a Powerful Personal Brand That Will Change Your Life." http://www.inc.com/john-white/8-steps-to-building-a-powerful-personal-brand-that-will-change-your-life.html
- Producer03/12/2016Before Producing That Video, Ask Yourself These Three QuestionsLike most marketers, you realize that videos can be super powerful. If you haven’t realized that yet, check out these video statistics. But if you already know that the value of one minute of video is equal to 1.8 million words, then before you...
Comments20/01/2017 #14 Tony BrandstetterI found that music has an impact on our memory, for example, if I give you a paragraph to memorize, it may take some time to commit that to memory. However, put that paragraph to music and you will learn it in half the time, how many of us know all the words to our favorite songs? I have incorporated music with my photography to make more of an impact for the viewer. It works well rather than looking at images in a portfolio. Take a look - https://www.youtube.com/watch?v=on5fI1hjWVQ09/12/2016 #12 Aleta CurryI've been asking several questions about the ways in which business use videos lately, so this is timely. Love the comments thus far, but I've got a far simpler take on this. I use video because people * don't * read! They don't. I don't know why they don't, but they just don't.
Okay, I've started a response, but it's getting way too long for a comment, so I'll write a response buzz instead. Thanks for making my brain tick, @Greg Williams.07/12/2016 #11 Greg Williams#9 Thanks Harvey for weighing in. Yes!! Video is probably the most powerful way to share your brand with the world, but that also means it is the most powerful way to destroy your brand by not executing correctly or properly strategizing about the message being shared. Good point, thanks for bringing it up.06/12/2016 #9 Harvey LloydWe have started using video as a way to connect with our clients.we are about a year into actual production after 2 years of finding our skill sets. In reading your post along with many others we determined that video is great! But video is also something that can change the face of your brand, in the wrong direction.
Emails, posts and words on a screen are one thing, video engages more senses than just print. When you activate these senses your video should influence them in such a way that its a very narrow outcome. Just because you think something would be nice or cute doesn't necessarily resonate with others where all senses are engaged.
With printed materials, i can imagine or insert the other senses from my own experience. With video, in today's world, the expectation is that video will deliver on all of the senses. Audio, consistent color, presentation and communications are all expected within the delivery envelope.
Welcome @Greg Williams and your post is on point.
- Producer03/12/2016The Week In Social Media Volume 8 Its Saturday, and that means another edition of The Week In Social Media is ready to launch !!!!Its been a week full of social media news and sometimes we might miss some great stories, so we have gathered some of the stories and shares across the...
- Producer29/11/20165 Lessons And 5 Mistakes In ECommerce From 12 CRO ExpertsAt Photoslurp we are constantly thinking of new ways to increase conversion rates (who isn’t, right?). How to improve conversion rates for our clients, for our company, for our blog… We are always reading about the latest findings in the field and...
Comments11/12/2016 #4 CityVP 🐝 Manjit#2 Hi @Luisana Cartay just as Qualaroo wrote an online book in the CRO segment, I am seeing this form of content marketing in other areas such customer engagement, in this case the online book is written by three leaders at Intercom https://www.intercom.com/books/customer-engagement FYI The Intercom guys utilize quotes from heavy hitters in the digital marketing area, as well as emerging productivity leaders such as Slack (i.e. there CMO Bill Macaitis).01/12/2016 #3 CityVP 🐝 Manjit#2 My big take away from Qualaroo is that they have thought their business through - they are not sharing a book as much as they have detailed their thinking - and that thinking is not reserved for the CRO world, it crosses over into other professions also, because it's basis is seeing value from the customer's eyes and knowing what value is.
The value in writing that book is that it now free's up the Qualaroo people to think about what they have not thought about - and that means their minds are much more focused on what is working and listening to the value flowing into their business.
For you the CRO part is more critical, for me it is valuing the applied process I see and my appreciation of the thinking that went into creating the fundamentals of their business. A competitor to Qualaroo cannot compete on learning the fundamentals, but what is being continously improved beyond that. When it comes to your five lessons, it is just another form of applied learning and I beginning to see that application informing your own professional insight.
When your first buzzed, it was all about photopulse. Now you are exploring, testing the waters of your professional world and I see the convergence in that all the way back to Barcelona. That is a flow I enjoy because it is natural and it is real. I really dig it !30/11/2016 #1 CityVP 🐝 ManjitThis is the second buzz I have read from you. My conclusion, Photoslurp should feel very proud to have a Marketing Manager with your passion. I treat this as a different form of content marketing as one that is driven from your heart as a professional. There is so much content marketing which is from marketers who think sharing equates with engagement and so such efforts are wasted. The reason you have kept my interest is that I trust you.
When it comes to Conversion Rate Optimization, Qualaroo has done a really good job with their online "book"
I did not know of Photoslurp before the first buzz I read of yours and I did not know anything about CRO or even Qualaroo, all I can go by is my intuitive sense of trust, which includes the ingenuity in the naming of a business and how that business brands itself with purpose/meaning.
If we look at trust barometer instruments like that of Edelman http://www.edelman.com/insights/intellectual-property/2016-edelman-trust-barometer/ you will soon see how relevant trust is in the 21st Century and more importantly where trust is broken. I am not a fan of average marketing or average PR or even average HR but I keep an eye open for those that have won my trust and so I look forward to your future buzzes.
- Producer25/11/2016Here Are The Challenges Your Marketing Department is Facing Right NowIt's no secret that marketing has changed. Millennials and digital-savvy members of other generations have had an undeniable impact on the way marketers approach campaigns, interact with customers and record customer preferences.To deal with today's...
Comments26/11/2016 #6 Lisa 🐝 GallagherExcellent tips and buzz @John White, MBA. It's great that some companies are finally getting it with regards to utilizing Social Media with their Sales Team and Marketing teams (together). Great job on your behalf that your company is doing this! One step ahead of many yet. Shared and tweeted!25/11/2016 #4 Ali Anani#3 @David B. Grinberg- I believe you outlined real marketing challenges. I wonder if sales and marketing are coalescing because the time available for marketing new products are diminishing. Look how many social media disappeared after a short while because of the advancement of new technologies. Human bahavior and habits are changing as well. May be the inoculation of marketing staff and sales staff in one team may help. I wonder.25/11/2016 #2 Mohammed A. Jawad@John White, MBA Truly said that 'marketing is still viewed as expenses'. Interestingly, people of finance who oftentimes deem themselves smart enough with manipulating balance sheets and untimely cost cutting strategies label marketing department as meaningless. Anything from marketing team...be it promo activity, outdoor events, incentive trip or campaigns are regarded as waste of money. On the other hand, marketing and sales ought to work with integrity and team spirit. One cannot be aloof from the other.25/11/2016 #1 Mohammed Sultan@ John White,MBA.Nowadays,marketing is a race -day in and day out and marketers are the first to feel the heat of competition because they are closer to the market place.If the company does decide to put its weight behind the creativity of its marketers and effectively integrate it with the rigorous analytics through the innovation and tech expertise of R&D,there could be hard times a head for your competitors.The greatest challenge facing marketing executives is to know when and how fast to go to the market with an innovative strategy and what change to adapt to.In order to create and implement an efficient social media marketing strategy ,marketing executives need to work together with technical people in order to properly understand the offering of their company and what do they stand for.
- Producer24/11/2016Ebook: Instagram Marketing Guide For Ecommerce BusinessesIf you need more reasons to jump into Instagram on your eCommerce marketing strategy, here are a few statistics from Brandwatch that you might want to consider:Instagram Users And ReachInstagram now has 400 million active usersOver 60% of users log...
Comments25/11/2016 #2 CityVP 🐝 ManjitI was actually more fascinated in what photoslurp was even more than their guide to Instagram. This whole idea of visual commerce of using a brand's customer photo's as "social proof" is something that is new to me, and of course photoslurp is not targeting instagram users but to brands themselves. It speaks far more to me how fast digital marketing is evolving. I have no problem with a site that promises to integrate customer photo's or the idea of shoppable instagram, but there is a feeling that digital marketing is about consumer data collected in the background, which is totally diametrical to the original idea of "permission marketing".
I will keep the link to the Instagram guide for when I get more into instagram http://info.photoslurp.com/ebook-instagram-marketing-guide. The real value of your buzz is that it opened up this sector of digital marketing that I was previously totally unaware of and that has led to me noting other digital marketers that have set up shop in this particular space :
Of that bunch Pixlee https://www.pixlee.com/ talk about "Visual Marketing Platform" and their value proposition is the same "using photo's and video's from real people to tell your authentic brand story". I wish marketers would drop the word "authentic".
- Producer19/11/201610 Marketing Ideas for Your AppMost of the computer-literate public today suffer from “app burnout”. No matter how useful or entertaining your new app is, the average smartphone user hears about a dozen new “killer apps” each week. After awhile, users pretty much tune out the...
- 16/11/2016Check. Case Study: The 4-Part Sales Funnel That Rescued This Blog via @SumoMe #marketing #businessCase Study: The 4-Part Sales Funnel That Rescued This Blog - SumoMesumome.com Case Study: The 4-Part Sales Funnel That Rescued This Blog - This food blog went from $183/month to $2K/month with this 4-part sales...
- 13/11/2016DYK? English is now the most widely used language on beBee, according to its own public data:
Also, beBee has hit 11.5 million users -- with double the rate of Active Monthly Users (MAU) compared to LinkedIn (a key social media engagement metric). Lastly, don't forget Tuesday night's Twitter Chat! Buzzing onward and upward...
cc: @Javier 🐝 beBee @Juan Imaz @Matt 🐝 Sweetwood @John White, MBA @Teresa Gezze @Virag Gulyas
- 13/11/2016People offering a content marketing toolkit usually want name, email and even work contact information, but Jodi Harris over at the Content Marketing Institute provides it in a blog format, no fuss, all great info. It includes 23 checklists, templates and guides - and as a person who sometimes winces at some forms of content marketing - she gets my personal respect and appreciation for being so open and intelligent.2016 Content Marketing Toolkit: 23 Checklists, Templates, and Guidescontentmarketinginstitute.com Check out this content marketing DIY toolkit of checklists, templates, and resources, to achieve greater success. – Content Marketing...
Comments13/11/2016 #1 CityVP 🐝 ManjitContent Marketing Institute Twitter account is https://twitter.com/cmicontent
My Twitter account @societymanjit is so out-of-date I have yet to update these new sources and reconfigure that. The changes I have to make show how quickly social media strategies are moving and changing. Such are the number of changes I am probably looking at the beginning of the New Year before I have updated my account, and thus make it useful again for my own learning journey.