- Producer14/07/2017Sheryl Sandberg Angers Personal BrandiesIf you think you are building your personal brand, please don’t. You don’t have a brand. Crest has a brand. Perrier has a brand. When I hear anyone talk about building their personal brands, I know that’s not...
Comments17/07/2017 #4 CityVP 🐝 Manjit#2 When we are talking about Madonna, Lady Gaga or Prince whose name is worth millions they don't create a profile online, they have an entire agency of people taking care of their business, and when you see the meticulous dedication to perfectionism that people like David Bowie, Bruce Springsteen and U2 have to their trade, to even label that personal branding is a joke, it is a professional practice that is more expensive than the very houses we live in !
Now lets come down to the slums where personal branding is offered to the masses. What are these bottom feeder marketers really offering but an antidote to prejudice. There is no marketing agency or professional studio or an army of people to deliver the brand, it is a human resource human being who has to make a decision in about 8 seconds - and that after a computer has processed out all the undesirables. It is an entire system that teaches people to game the system. If we have learned to game the system to get hold of a job, are we not more likely to game the system when we try to keep hold of that job?
This means that to think successful personal branding at the level of a mass population is to think like a used-car salesman. This is not a marketing agency who is going to spend millions on creative and messaging, this is an ordinary schlep Joe who is being told what prejudice is. Instead of pointing out this prejudice and the gaming that goes on that people constantly refer to as BS, why would I want to think at that level? This kind of conformity is kind of cool for slave owners but I express my freedom here. Once we know that we exist in a world of professional prejudice, we can deal with that world cadaver marketers call "successful".17/07/2017 #3 CityVP 🐝 Manjit#1 Anyone who does not understand brand dilution does not understand brand. I love great brands and I have seen the thinkers who have helped shape ideas into thought evolution. When we promise successful personal branding to everyone we are not raising the watermark on branding, we are diluting it. To say that everyone has a brand is like saying everyone has a face, it is a value judgement in a world of value judgements.
Saying that is a way of looking down on people, and to test that, go up to a homeless person and tell them in their face that everyone has a brand and they are a failing personal brand and tell me how that or if that is not a condemnation of them ! Let us celebrate the great brands and the style and fashion that goes with that, lets keep pushing the watermark up on ethics, diversity of culture and life value but if we look at people as a homogenized product as inhuman marketers do, we cease to be people.17/07/2017 #1 Dean OwenThumbs up. I was going to write a lengthy comment but realised I'd just be repeating what you say in different words. No question personal branding is gaining in importance. Question is whether personal branding through social media is a must. It is for some who, as you say, derive a living from it. But thankfully we have yet to reach a stage where it is absolutely necessary for everyone, an Orwellian nightmare. I hope we never reach that stage as embarking on that journey does tend to mean forsaking authenticity. We all have a personal brand. It's called our reputation. Fortunately both you and I are not slaves to online branding.
- Producer12/07/2017Top Five Tips to create attractive Infographic for BusinessInfographics is one of the most popular method used to market contents online. It is the way of presenting information, service or a description of a product in a simple and artistic way by including elements like pictures, text, graphics etc. A...
Comments14/07/2017 #7 CityVP 🐝 Manjit#5 Thanks Emily, I will take a look at Piktochart. and have noted https://piktochart.com
@John White, MBA I like Canva as an idea place but Ilike the fact that Piktochart are dedicated to infographics. The site on my initial visit looks promising and at the beginning stage I want to get a feel for layout and how to think about data and then once I have that feel, will try to construct some test infographics - so I look forward to playing with this application with my offline toastmasters club being the test ground for experimenting with this.
- Producer11/07/2017Better Imagination to Sketch Your Brand into Everyone’s HeartThese are some Stories Behind the colored shapes. How you identify a brand? The simple answer is by its logo. An image which talks more or silently says about a grand success or history of an organization. There exists an important role for the...
Comments12/07/2017 #3 CityVP 🐝 ManjitI know some stories of logos but not these, always fascinating to unpack meaning within the logo. There is also the FEDEX logo which when written produces an arrow sign from the lettering that is indicative of moving forward. You will see the arrow in the actual logo that joins EX http://logodesignerblog.com/wp-content/uploads/2009/01/fedex2.gif
The thing I appreciate most about logos is that when we first opened our own business, we set about trying to create a logo for our company but quickly found out just how challenging it is, not just having the ability to draw, but capture the essence of it. In the end we just came up with a compass but it was not earth-shattering or particularly memorable - logo design is quite an art.
- Producer01/05/2017How to Break Out of the Category and Take Control of Your Company’s ImagePhoto courtesy of Pixabay.com. Blog post originally featured at http://www.whatsthewordinc.com/blog/these-5-practices-will-change-the-way-clients-see-your-business.In today’s blink-of-an-eye society, category is king. It’s only natural—human beings...
Comments11/07/2017 #1 CityVP 🐝 ManjitFor those people who have companies, it is the company's image that is paramount. There is the very small world of personal branding which comes with the perils of fame, living off name only and the cult of personality - but branding your company is the bigger picture view. It means that people identify the value of the service you offer rather than you being permanently imprisoned by the brand. This is a view of brand that I totally endorse. Thank you for finding me on beBee Whitney, apart from the fact that I love your name "Whitney Raver", I really look forward to seeing you among the core voices here at beBee. Great to see you here !!!
- Producer10/07/2017How Spotify is Using Storytelling, Data & Tech to Drive its MarketingOn any given weekday, there’s a group you might not expect to be hard at work in the offices at Spotify: scientists. Yes, scientists. They’re not your typical lab coat-wearing, bunsen burner-wielding geeks, although they might as well be. These...
Comments11/07/2017 #5 stephan metral 🐝 Innovative Brand Ambassador@Matt 🐝 Sweetwood when you have time, would you agree to make a libe buzz about the importance for communicators and advanced users (semi-pros) to conceptualize a live event on Socialmedia using live video capabilities, like the one you do on FaceBook? A short format talking about what need you wanted to address, your motivation and the technical behind the scene, That will be inspiring for many that our beBee US CEO shows the way on My beBeeTV channel. The team and i will so al the rest for promotion. (feature also how to proceed on FB).
- Producer05/07/2017Why Your Social Media Does Not WorkI finally figured it out. After much curiosity and study. And yes after wasting nearly twenty thousand dollars of my own hard earned money. I finally figured out why social media works for some and does not work for others. I have proven it in...
Comments06/07/2017 #26 stephan metral 🐝 Innovative Brand Ambassador#23 Thanks, it is only LinkedIn's facts that areshowcased in my profile, now when your reputation preceed you, you get so many opportunities per week that you have to funnel them or stream a recipe that can apply to many, startuppersnare so diverse that you have to find the greatest common denominator factor and post on a PaaS the right showecase that addres to the majority. My current assignements and involvements comes from that ability to foster strategies and find some applied mathematics models attached to it. Time does all the rest, everytime.06/07/2017 #24 CityVP 🐝 Manjit#16 That all depends on how you want to scale and the choice you make as to who you want to reach. It is the choice we make which pertains and this also applies to action.
I might prefer mindful action, whereas another person prefer blitzkrieg action and even though Jim has a few choice opinions about LinkedIn, I have great respect for its founder Reid Hoffman and action in his book includes technology enabled blitzscaling. https://medium.com/cs183c-blitzscaling-class-collection as well as his thoughts about transformations in the human resource area as an alliance or at least about the meaning of work https://www.youtube.com/watch?v=kTTz2VYyHjM
If blitzkrieg action works for others that is a choice they have taken and Vaynerchuk also fits this huge scaled frame or mindset. Action for the sake of action is a recipe for burnout and so long as emotion is best tempered with reason., In the case of Reid Hoffman he operates at a scale where more emphasis on reason is required. Just because Vaynerchuk comes across as manic, the reasoning he applies is also at an abstract level, because the sheer scale of his particular enterprise demands that, but that is not our world that he lives in, it is a bubble with its own weird laws. We are not them, so long as we know who we are :-)
A corner store or a mom & pop shop need more emphasis on emotional F2F - so scaling changes our choice. It is apples compared with apples since this is not one size fits all There are more interesting people than just Vaynerchuk and Hoffman which we can learn from at the local level, way more. My preference for mindful action means I do not even start from the perspective of work, but the perspective of home. Here the work that mothers and housewives have done is NEVER factored as work, so scale matters and once we understand our own scale, we can appreciate the value of any particular work.06/07/2017 #23 Charlene Norman#20 wow! Top 3. I am impressed. He is somewhere in the US. I am not sure where .... they do things a bit differently in parts as I understand. Believe me, neither global strategy nor solutions nor professional skill sets were on the table. Dumb stuff ..... way down the food chain and better left for others seemed to be on his mind. I do not fight the trust and likeability factors they have for others. I merely go for efficiency and what we need to make happen soonest. (My own trust and likeability factors eventually win them over.)06/07/2017 #22 stephan metral 🐝 Innovative Brand Ambassador20 000 $ budget, lol that is 4 cloud based account based marketing automation server reaching up to 20 millions social media users each in terms of switches , network load balencers from cisco, jumiper HP or brocade...so 20 K$ your social media networs has around 80 millions individuals that behaviors and relatives workflows are managed by a single SaaS server. I can't imagine the frustration of getting that into a counselling third party instead of a proactive asset that produce millions of dollars of transactions for you.06/07/2017 #21 Charlene NormanBrilliant Stephan. Hey Phil! Can you hook all of us business types up with Yacht networking events ... we ALL need to practice the Stephan Metral method until we can do it perfectly. And I can help Stephan license it and get you some publicity so that you both make some extra pocket change too. LOL.06/07/2017 #20 stephan metral 🐝 Innovative Brand Ambassador#18 lol @Charlene Norman i loved your post, couldn't refrain to comment with the basics on spending a dollar. Really, mentors getting paid, where? i need to black list them hahaha. i am with Everwise NYC mentors organization with more than 5000 international mentors, i rank in top 3. Mentoring is a pro bono activity, which is different from coaching. A mentor goes global strategy and showecases solutions based on observed facts...while coaches get paid to optimize one compartiment at a time of your profesional skills set. Now mentors can be invited to join comoanies boards...never seen a coach getting that yet.06/07/2017 #19 stephan metral 🐝 Innovative Brand AmbassadorOne of the best social IRL networking event i attend, it might please Phil Friedman, was on a Yacht, you have a great concentration on VIPs on board usually, remember to observe the gentlemen etiquette, don't talk about business, talk about affinities and passions, be a entertaining story tellers, the n let the attendance be you best PR an introduce you to others. If it happens that you "connect" with some refer them to a cone tion they might be in the need of (referals) or invite them to your next social event. Do that yourself. Save your budget for your brand building. No one else can do that for you.06/07/2017 #17 stephan metral 🐝 Innovative Brand AmbassadorCustomers are not on social media connections and rarely on 1st degree connection or 2nd layers. At time 0 a prospect is in your 3rd layer audience. After 28 years of business experience ibserving the networking transitions, it seems that Social media try hard to replace, social events, like restaurants, cocktails, theaters, Opera, Golf, Sport events, locall fairs, what we call in french Aperitif - open bar , bring-a-friend cocktails or barbecues for 20-30 by the pool side, etc...Your best customers are people you don't know and they used to don't know you, adding younto their social network is a matter of affinity. My best clients ain't part of my LinkedIn's, Twitter or FB. We meet IRL, in real life.06/07/2017 #16 Charlene Norman#15 very true Manjit. Very true. And his constant message is -- wait for it -- action. Take Action. Get away from the computer and take action. Not do more damn social media. Which I find very refreshing! Get in front of and talk to the customer. Even listen to him egg his audience in try to sell me on why you belong on my team, why I should buy your product. It is all emotion and F2F. LOL06/07/2017 #15 CityVP 🐝 Manjit#4 I look it at this way, the biggest social media star is arguably Gary Vaynerchuk and he has built a business of specialists so the actual brass tacks and weight of social media projects are carried out by them, while Vaynerchuk who may seem to moving 100 miles per hour but once you see his workstyle, he is an absolutely incredible sales person and his blitzscaling business comes down to one thing, he knows how to sell
There is also a difference between people doing client touch and who are used to face-to-face business and the market that Vaynerchuk is interested in. It is shocking that people can set up a social media store without any feel for a particular market and the day-to-day realities of everyday business owners. That is why social media works for some and not for others.
That is also why so many parodies now have been produced because the humour draws from this emerging reality, and like any emerging new thing, hucksters, opportunists and snake oil peddlers will take advantage of ignorance before the market settles and actually begins to understand what it is actually buying, if not who is selling it.
Onion Sketch on Social Media
Social Media Revolution
John Oliver calling out Hashtag Faux Pas
AND there is plenty more where that comes from, but let me leave the last word to Gary Vaynerchuk
Social Media Experts are Clowns - Opinion from Gary Vaynerchuk
https://www.youtube.com/watch?v=p2W2Bgj85qI06/07/2017 #14 Charlene Norman@David B. Grinberg Thanks for your VR feedback. I was working with a client last week and she was jumping off the walls because her "mentor" had given her a bunch of stuff to get done in a very short time frame. She called him a mentor because he had several degrees, was a professor and spoke very learnedly. I was getting a bit frustrated at her list of "must dos" she kept pulling out by this guy. Finally, I stopped her and said point blank, I know you love this guy, but has he EVER run a business? Has he ever done what you are doing? Because the world of thinking and pondering and academia is so far removed from the real world of actually making money and trying to run a business, I fear all he has given you is a bunch of stuff he thinks is good and he has no idea what will work and what will not. (Turns out that indeed, he spent 30 years teaching and had never been inside a company trying to get anything going). I love the VR stuff that is here and that is coming. But I work with clients that have non-VR problems. Today. It is the only world I understand. Call me a blockhead. But helping folks solve their problems today gives me great joy. I will leave the more educated to work on stuff still in the laboratory for tomorrow. Cheers.06/07/2017 #12 Charlene Norman#7 Au contraire Lyon. Social media does work for me and my clients. It was sold to us as a digital sales force. It is not. It is just a sticky fly paper thing that can't take the place of real human beings. It has a place, but not a big place -- in the world of finding and getting customers for most small businesses.06/07/2017 #9 David B. GrinbergCharlene: first, if I had an extra $10K to throw around I'd probably take a long vacation in the Caribbean with my amorcita, Nicole. But I digress...
To your point, "Social Media does not work for most businesses because it only engages two of the five senses we have. Seeing or visual and hearing or audio. That is it." Well, not so fast. To wit:
Due to evolving technology and disruptive innovation, the forthcoming convergence of social media with Virtual Reality is on the way!!!
That means engaging all five senses (yes, smell too, all due to neuro receptors in the brain binge tricked by the VR experience, at least according to studies and reports I've read). Perhaps one day in the future we can all join a VR/social bee hive and really buzz as one colony of worker bees, perhaps even via beBee -- never know!
cc: @Jim Murray @Ian Weinberg @John White, MBA @Javier 🐝 beBee @stephan metral 🐝 Innovative Brand Ambassador06/07/2017 #8 Phil FriedmanSocial media, for the most part, only works for those who see it as an end in itself. Charlene, you seem to see it as a bridge to something else, for example, sales. Personally, I agree with you and find it very odd when people talk about "being successful ON social media". Several solid points made here to consider. Cheers!05/07/2017 #6 CityVP 🐝 Manjit#4 It is never wasted money Charlene,if it is invested experience. Waste is a natural part of life, we would be dead with out it. Imagine waking up tomorrow and finding out that we could not poop, how we see waste is a big part of our life's journey.
In this life one is lucky when any of us can find a business partner that we can implicitly, unequivocally and absolutely trust. Steve Jobs had the best way of looking at this with his Stanford speech about learning to count the dots backwards.
We both talked about how we should best go about using the emerging world of social media way back in 2011 but that was yesterday as TM's, but now we are united here as Bees and that is a way more important relationship. So I might join Port Credit as my next club, that is only very small beans, but what you are undertaking now is way more than a growing stalk, and it is way more than watching beans grow. The fables are yesterday, the shocks are yesterday, the present is a new story, a new way.
The rear view window does offer a perspective about experience but the road ahead is all new and now you have the means of applying the wisdom you have acquired or even create new or greater wisdoms. Life is best about how we transform invested experience. I am really glad for you and Jim, for I think this is fabulous partnership that based on your individual personalities and values which interlock very nicely. No one can design this kind of relationship - that is when we count instead, blessings.
BTW Lyon Brave is a cool cat, that is her trip, the road you are on, now, that is you and Jim and @Kevin Pashuk astutely called it.
- Producer03/07/2017CÓMO CREAR UNA MARCA – LA MARCA NO ES ARTE ES CREAR VALORCrear una Marca no es hacer un dibujito, ni una obra de Arte, ni poner mi Nombre en Mayúsculas, ni nada por el estilo. Es Crear Valor.Guía de Contenidos [ocultar]1 Pasos Previos a Crear una Marca2 Como empiezo a Crear una Marca3 Voy a enfrentarme al...
Comments04/07/2017 #17 Jorge 🐝 Carballo Pérez#13 Gracias Ana-María, no es sólo un problema de saber o no utilizar Internet. Franquicias hay malas, regulares y buenas, pero el negocio principal es la propia Franquicia, y lo peor, como bien dices, es ver personas que con su mayor ilusión cogen todo el montante que les queda del paro y montan una franquicia, y fracasa. Por un lado es aprovecharse de la candidez en beneficio propio, por otro tirarse a la piscina sin flotador. Un ejemplo clarísimo. Tú y yo vamos a la misma universidad y al mismo curso. Tú Sacas Matrícula y a mí me suspenden. Universidad la misma, profesores los mismos ....... Y yo porque he suspendido digo que la Universidad y los profesores son una M. Dependen tantos Factores .... igual es la Franquicia, Igual es como yo lo gestiono. Hay que estudiar cada caso en particular, yo creo que generalizar de manera fácil es un error. Por otro lado hay gente que en Internet, como tú dices hace estragos, hay quien no se come una rosca. Pero la red es la misma. Gracias por tu comentario, Vamos Hablando04/07/2017 #13 Anonymous¡Muy buen artículo @Jorge 🐝 Carballo Pérez!
El problema es que esas empresas que ves que abren y cierran en seis meses no utilizan internet ni saben lo que es una marca y para mi lo más doloroso es que a veces si han sido aconsejados porque han abierto franquicias.
Saludos.03/07/2017 #9 @Julio Angel 🐝Lopez LopezTe has coronado @Jorge 🐝 Carballo Pérez Hoy en día, eso de "voy a sentarme ha crear el logo/imagen/marca de mi empresa" es muy peligroso ¿puede salir bien? puede. Pero la mayoría de las veces va a salir mal. Captar bien la esencia de la empresa, profundizar en su sector y dar un vistazo alrededor y un poco más allá.
Magnifico Jorge, ;-))03/07/2017 #8 CityVP 🐝 ManjitI am very glad to have translated this because it is a VERY GOOD buzz that goes well beyond what brand is but how much intelligence and effort is required to create an exceptional brand and how this work is connected to the creation of value. Very well done sir you have my utmost respect, finally someone who is writing about brand as a well designed intelligence rather than a painting by numbers D.I.Y. kit for clueless amateurs.
Branding is a highly professional mindset. It is the difference between going into a house where all the design, furniture and space are so well coordinated and going into a house that looks like the showroom for IKEA. Of course the people who created the iconic brand of IKEA also worked to create there value contribution with the same degree of precision and detail that is explained in this buzz.
Personal brand is often lipstick on a pig but professional branding, now that is an art I admire, and the greatest designers in agencies produce work that can be mindboggling in its brilliance and THINKING. At the level that Jorge is addressing brand here it is still the domain of the best of the best - and the most crucial thing Jorge says is
"Es Crear Valor".
I can now attend my evening events having read this, knowing that I have been read a mind that understand value creation.03/07/2017 #7 Mamen 🐝 DelgadoOlé olé y olé por tu artículo!! Aplicable perfectamente con sus retoques pertinentes a la famosa Marca Personal. Para los autónomos también tanto la Visión como la Misión son imprescindibles para saber dónde ir y sobre todo por qué, qué es lo que nos mueve en lo más profundo, cuáles son nuestras creencias con respecto a nuestra labor.
Como me sueles decir tú a veces, te has salido @Jorge 🐝 Carballo Pérez!!! 💫03/07/2017 #6 Anonymous@Jorge 🐝 Carballo Pérez sin desmerecer al resto del artículo, lo que más me ha llamado la atención ha sido: "Voy a enfrentarme al papel en blanco para crear". Como es lógico, por tu profesión, lo enfocas al tema de la publicidad y la marca. Creo que la frase valdría para muchas profesiones. Como Ingeniero también he estado en muchas situaciones de papel en blanco para empezar a crear, tanto en la vida profesional como en la vida personal aplicando las necesidades profesionales.
Creo, lo primero es estar cómodo, sentado o de pie, papel, lápiz (goma, si fuera necesario borrar y modificar) y dejar que lluevan las ideas. Una vez hecho el boceto, utilizar las herramientas informáticas disponibles para que vaya cogiendo verdadera forma. Yo lo he aplicado en mi profesión y, por lo que has escrito, tú también lo haces. Seguramente habrá otros muchos profesionales de otros sectores que también lo hagan.03/07/2017 #5 MARIA CARMEN CARAYOL GARCIATrabajo, humildad, trabajo, inspiración, trabajo, reflexión, trabajo... Y ponerse en manos de quien sepa hacerlo, de quien te ayude, te guíe, te acompañe, te corrija y te oriente.. Pero ante todo: haber reflexionado sobre lo que se quiere y quererlo de verdad.
Me gusta tu post @Jorge 🐝 Carballo Pérez, me gusta lo que escribes, el "aire" que le das a tus entradas.03/07/2017 #4 Jorge 🐝 Carballo Pérez#3 Efectivamente, Fernando, si quisiéramos hacernos una casa, o reformarla, lo suyo sería contratar un Estudio de Arquitectura. Contratar otra cosa sería un error por querer ahorrarte un dinero, que luego pagas con creces. Para cada tema el Profesional adecuado.03/07/2017 #2 Jorge 🐝 Carballo Pérez#1 Gracias Fernando, efectivamente es aplicable tanto a Marca Personal, como Empresarial. @MARIA CARMEN CARAYOL GARCIA decía el otro día con mucho tino, que aquel que acabara la carrera de Derecho, alquilará un local, hiciera una web y abriera redes, pensara que le iban a llover los clientes, lo más probable es que en 6 meses cerrará. Un placer tu comentario Fernando. Un Abrazo !!03/07/2017 #1 Fernando 🐝 Santa Isabel Llanos@Jorge 🐝 Carballo Pérez, muchas gracias por esta guía tan clara y práctica. No obstante aquel emprendedor que quiera empezar de cero, y necesite crear y potenciar una marca, lo mejor es que se ponga en manos de profesionales como tu. En estos últimos años he escuchado a muchos hablar de Marca personal, hacer una Marca,... pero realmente son pocos los que hacen un planteamiento como el que tu nos presentas. Es un placer rodearse de profesionales. Un abrazo
Comments30/06/2017 #6 CityVP 🐝 Manjit#4 What causes changes in logo design is the arms race for attention. When billions of dollars are involved and an organization has a brand promise that matches the valuation, then branding is essential. The problem is that we have people who advocate the arms race for attention for EVERYONE. Thus instead of celebrating great brands we are creating an arms race that is brand dilution. We collectively do not have the imagination to envisage an alternative to a branded and mediated society - so we proceed with what seems the ONLY WAY. I celebrate great brands but I deplore the arms race for attention. It is reducing people into cosmetic packages and groups into manageable containers. In order to do justice to great brands we need to rethink Branding and the part we need to rethink is the absurdity of all trying to get attention - that is not great brand it is a branded existence.30/06/2017 #5 Pedro 🐝 CasanovaIt is to me amazing see how some logos evolve from the name of the " brand " to a single letter or a logo....and others evolutionate from a logo to the name.. Interesting how McDonalds and Mercedes got what we call a Brand. Just a logo identifies the name....nothing else is needed...
- 06/02/2017Las 6 mayores preocupaciones de los Millennialswww2.deloitte.com La encuesta Millennials 2017 arroja datos muy significativos sobre las prioridades de los millennials ¡Descubre las 6 mayores preocupaciones de los...
Comments06/02/2017 #2 CityVP 🐝 ManjitThis is the link to the English version of the Survey
https://www2.deloitte.com/global/en/pages/about-deloitte/articles/millennialsurvey.html06/02/2017 #1 CityVP 🐝 ManjitThe biggest takeaway for me in this survey is the positive view of Generation Z which is effectively the children of millennials and therefore my grand-children.
We also need to move away from talk of Gen Z, Gen Y, Gen X. Boomer etc because these are marketing classifications in a world that millennials clearly want to see as being more human.
I have said many times that the 60's counter-culture is becoming a chapter in the history books as boomers die off.
By having generational labels we create difference, whereas I celebrate diversity, for we can be whatever label we choose to be. I have the right not to be branded by a label, and yet human limitation is that we use labels to describe people.
I cannot call older people dinosaurs, for it is their thinking which is old, and instead of worrying about who does not get the 21st Century, the question is, does this Deliotte report serve to provide me clues to what it means to adapt to the innovations of the 21st Century?
I will use it as a compass while questioning its assumptions - so the report is informative but it is not gospel. I seek an open mind in a private space, so that my thoughts are my thoughts but my life evolves into the kind of growth our century needs. May we do this in parallel..
Comments03/03/2017 #1 CityVP 🐝 ManjitI am not much of a person for affirmations but there is an intelligent form of serendipity that I did find compelling and interesting, and this was when I read this piece from @Ari Kopoulos which he entitled "Finding your 'Aha' moment through Tactical Serendipity". At first I thought the idea of "tactical serendipity" was an oxymoron, but the more I read of Ari's thinking, the more I saw the genius in the paragraphs that he had put forth. His buzz is here :
Tactical Serendipity by Ari Kopoulos
Finding your 'Aha' moment through Tactical Serendipity
As an affirmation words can simply become commodity and therefore a numbers game involving recency and frequency, but as tactical serendipity there is transition point between intuition and hidden/latent talent - and this is in the providence of a few, and thus I think you will very much enjoy Ari's buzz.
- 23/06/2017It speaks to the way the culture of social media is changing language that the BBC report that one London firm is hiring an Emoji Translator.
There are also various online emoji trnsaltor apps but for the visually challenged, they offer only the prospect of misunderstanding or at least sign with even deeper confusion.
The typical emoji user may feel that the rest of emojiless people will understand their cryptic images but we don't,
So this "Go 🍆➡️🍑 yourself" - to us mere mortals will translate to :
"Go aubergine, black rightwards arrow, peach yourself"
but to a person who speaks emoji - the response back to me in English would be returning the compliment. in an equally emoji appropriate way. Of course, for the commoner (of which I am one) we already know what it means in emoji, whether we emoji or not.Emoji translator wanted - London firm seeks specialist - BBC Newswww.bbc.com A London firm advertises for an emoji translator in what is thought to be the first such job...
Comments23/06/2017 #2 CityVP 🐝 Manjit#1 That is the point Deb, for me I simply see an aubergine and a peach. It took me write a rude slur into an emoji translator for the translator to give me the image of the aubergine and the peach.
Not in a million years would I be able to translate that combo as "go...yourself". That is kind of scary because it is difficult enough to develop misunderstandings from common English, where now images are used (and pictures speak a thousand words), that in turn says that eventually we have the pathway being paved to a thousand misunderstandings.
For sure the early adopters of emoji's are of the same gracious disposition as you Deb, but the bell-curve middle population - what they do is altogether a different proposition. Even Freud was wary of the masses that he advocated the masses be handled carefully. (Not that I have ever been a fan of Freud).23/06/2017 #1 Deb 🐝 HelfrichShoot, I did not even see the aubergine, it was just an awkward purple shape, thought the area around the arrow was blue and assumed it was an orange.
It's not because I can't see, if I focus, but my brain by default just skips these things like obstacles.
And I am still baffled at how the actual meaning gets conveyed. when the emojis aren't irrelevant to the words provided - 'go...yourself' is all that is needed in the brevity of the internet.
- 13/06/20175 Actionable Talks from Conversion Experts via Mozmoz.com Tackling CRO is a big job. Get a head start by checking out five recommended, highly actionable talks from some of the industry's top conversion rate optimization experts — and don't miss your chance to attend a free live Google Hangout with them on...
Comments30/06/2017 #6 CityVP 🐝 ManjitI noticed I did not tag @Luisana Cartay so first I should do that. What fascinates me is how the world of data science is elevating the world of marketing into an evidence-based profession. There is still a culture of 20th Century marketers that segment, brand and label human beings, This is a culture I reject. It is also why I continue to have a problem with the expression "Personal Branding" because it is taken from the dustbin of Tom Peters Brand-You - a washing powder that one can put into the old fashioned washing machine to spin the masses.
I on the other hand am still waiting for the expression of the Cluetrain Manifesto to realize itself. It is not the Manifesto itself which draws me in but the energy found in the words of those who signed the Cluetrain Manifesto in April 1999 - and how they resonated to the 95 Theses.
Cluetrain Manifesto Signatories April 1999
Yes do protect your reputation online and that is a no-brainer but be a part of the renaissance of the way we collectively eat, work and play. We don't need more revolutions, we need people who can integrate work as life and not live in the divided world that separates life and work as a false balance.
What the Cluetrain Manifesto gets most right IMHO is that at a certain point, the human voice is unmistakable but to the still marketed and over-mediated masses they have no clue as to what their voice is, never mind embracing a renaissance existence. In this regard the masses are sedated the way Sigmund Freud and his nephew Edward Bernays set to control them, leading all the way to Al Ries and his refrain "position the mind not the product". There has to be a new way and this new way is what I like to refer to as renaissance., I embrace that.30/06/2017 #4 Himani Kankaria#2 Hi Manjit & Jan, thanks a lot for your warm welcome. Yes Rand is one of the renowned owner of an SEO agency and its products are very much useful for other agencies. Also, thanks for sharing that article by Luisana.. I really like reading about the stuffs SEO, CRO, SMO and also implementing them into my day-to-day projects..14/06/2017 #3 CityVP 🐝 ManjitI also liked this piece where in Feb 2016 Rand Fishkin announced that he had got a book deal and would be writing a book about his startup journey, his battle with depression and his story with Moz. I can't see anywhere how close he is to finishing it, but my takeaway is that this guy is really living the TAGFEE code of values he instituted with Moz. That is still rare to see even in this so called transparent age. (As you can see I also use comments as bookmarks because this kind of stuff does genuinely interest me) LINK: https://moz.com/rand/its-official-im-writing-a-book-that-will-be-published-by-penguinrandom-houses-portfolio/14/06/2017 #2 CityVP 🐝 ManjitWelcome to beBee Himani and thanks to Jan 🐝 Barbosa for your introduction. It has been a long time since I last read an article about conversion rate optimization and at that time it was a good piece by Luisana Cartay with her buzz here https://www.bebee.com/producer/@luisana-cartay/5-lessons-and-5-mistakes-in-ecommerce-from-12-cro-experts
That I am not into SEO is not the reason I linked to the article, it is because I had not heard of Moz and was pleasantly surprised by what I got to know about them.
I enjoyed learning about TAGFEE the culture code underpinning Moz's culture (and I dig that because I make a big deal out of stuff which is 21st Century thinking and traditional 20th Century marketing mindsets/tactics). https://moz.com/about/tagfee
I also liked reading about the founder of Moz Rand Fishkin. While I have seen the name in prior tech talk, I had no idea until today what he did and, so what makes what Fishkin on first read 21st Century to me?
Even though his response contains industry jargon, he went to great lengths to explain the strategy (i.e. how he executed on his thinking) and that is not something corporate folk would ever do, and he does outline that he was warned against writing this post from his own advisors, but he poured forth his rationale and it thus is a insightful because it reveals the inner working of his mind . https://moz.com/rand/moz-returns-to-seo/#more-3209
So yes, welcome to beBee and this is what I do here, find interesting vista's and nooks to look into, through which I learn something I would not have done otherwise.
- 15/06/2017Every day we see articles in Forbes, Entrepreneur and elsewhere about 'the power' of Influencer marketing. Articles with titles "How to Make Millions Online Through Influencer Marketing" or "The Astonishing Growth of Influencer Marketing" and on and on.
Call me a simple girl with a simple mind, but . . . as a small business owner I have always considered my top 'influencers' to be my clients, and the multi-generations of families we've serviced, and the people they've referred, and their doctors, and physical therapists, and fitness trainers, etc., to whom they speak of us highly and who see their results and who then refer their patients and clients; and to the testimonials clients they write for us. NONE of them are the so-called high-profile Influencers.
The BEST influencer marketing is word-of-mouth from those mouths who've had the experience and positive results of working with my business. I'll bet the same can be said for your business as well.
Comments18/06/2017 #7 Lori Boxer#4 I too have no expectation of getting any business online from someone who just happens to fall upon my name or a post I make. Rather, it's the cumulative effect of all of my blogs and podcasts, and all of the education, information and motivation I can provide, answers to questions I can give that, perhaps, makes for a more robust profile, and lends a level of credibility to the services I provide.. In that way then, over time, if someone on any social platform on which I participate, has a need for my services, after following my posts for a certain period of time, will be likely (or, more like) to reach out to me.as a prospective client. But, as I said in my initial post, NO ONE is as great an 'influencer' to market my business or me personally, than a client. It's just not going to happen.16/06/2017 #6 CityVP 🐝 Manjit#5 What perplexes me @Milos Djukic about influencer marketing, is that if I write a salty post that 500 people could go out and buy a bag of peanuts yet the peanut company will give me actual real cash for making people feel nutty.
Is there a type of influencer marketing where the influencer can send me directly to "PASS GO" so I can collect $200 without the peanut company or the salty post?16/06/2017 #4 Jim MurrayRight on @Lori Boxer. It seems like every couple of months the digital marketing industry comes up with some new buzz word that gets everybody excited, but, as you pointed out, is nothing more than a tempest in a teapot and something else to teach the unsuspecting as a consulting service. I have been watching this crap come down the pike for many moons now and it's all the same. 1% if you bust your butt, nada if you don't have the stamina. It's a hell of a lot easier to just pick up the phone and call somebody.
Don't get me wrong, I like social and business media for the shared insights (like this one), and the conversations, (most of the time). I just have a zero expectation of actually getting any serious business from it. And that is not an unrealistic thing.
If you want to sell people stuff on line, it really needs to be a three dimensional object of some kind.16/06/2017 #3 CityVP 🐝 Manjit#2 Lori that is exactly how spam is meant to work, spammers do not care about thoughtful people, they only need a handful of thoughtless people to make their strategy pay off.
In the world I want to live in, I want to see our kids recognize the importance of learning evidence based reasoning, instead their so called "educators" buy pop machines and install them in the school, Ultimately that is another strategy that pays off for school administrators.
Then we get to the elite end and they are not by any means bottom feeders, but they do practice idolatry because they know that strategy pays off. If I say to you that something is a good thing, it should still be caveat emptor.
In the United States the Divine Right of Kings ended with a representative democracy where the King and his influence no longer ruled. So how is it that instead of celebrating that independence, we find ourselves enamored by a new royalty that is fandom and stardom? Long live King Justin Bieber. (or something like that).15/06/2017 #2 Lori Boxer#1 Only speaking for myself, spam doesn't work. I never open spam emails; I delete them and block the sender. Additionally, when it comes to 'influencers' marketing a product, I would ever buy a product or service simply because someone in the public eye was hawking it. Matter of fact, it would probably turn me off to the product.15/06/2017 #1 CityVP 🐝 ManjitSpam works because it has some essential properties of influencer marketing which is someone will respond to it. If no one responded to Spam there would be no spam email in our in-box.
Influencer marketing is the socially acceptable face of spam for the simple reason that some famous or "liked" personalty is attached to it.
Either way we are the traded commodity when we either become an unwitting product for spammers or engage the group-think of influencer marketing.
My good friend @Milos Djukic will have more to say on the subject, but this is my 2 cents worth. It is what it is and the only thing that protects me is a white cell mindset so I know my own immunity to this marketing.
- 25/05/2017People Do Business With People They Like
This article from Amy Rees Anderson @amyreesanderson
The most powerful tool you have in creating success in your life is to appreciate other people. When you appreciate others you will find that your relationships are stronger, your circle of friends will grow wider, your career and business will succeed beyond your expectations, and your life will simply be happier.
Comments25/05/2017 #1 CityVP 🐝 ManjitShe definitely is not a baby puncher https://www.youtube.com/watch?v=yFm1DKamuIY
Yes, she is a great example of a top notch personal brand, all her articles are well manicured and branded pieces
Lost in the happy vanilla is this line in her blog
"When you take time to do so you are helping that employee feel appreciated, but at the same time you are also teaching them the behaviors they should repeat in order to receive further thanks in the future"
What I have learned this year is that finding fault in a well manicured and squeaky clean personal brand is a bit like a politician accidentally punching a baby :-)
- Producer24/05/2017Volume 28...Wherein Grumpy & Grouchy Ponder Whether Or Not The Personal Brand Is Really A ThingThis is the 28th edition of a conversation column Phil Friedman and I started 2 years agove over in the Lumpy Kingdom of the Not Yet Microsoft Hamsters. The main purpose of our mutual efforts is not unlike that of our individual efforts. The ask...
Comments28/05/2017 #82 Jim MurrayJust wanted to say thanks to everybody who contributed to this comment stream. We value the participation that our little 2000 mile back and forth encourages and engenders. We're having a hell of a good time with this series and hope you are as well. Thanks again and I'm sure I speak for the Grumpster too.,27/05/2017 #77 Gerald Hecht#70 @Jim Murray yeah...exactly; the scarecrow didn't need a brain, and the tin man didn't need a heart, and the lion didn't need courage...but that was the thing...they didn't realize it; they fell for the empty symbolism embodied by a framed piece of quality paper with fancy calligraphy and an embossed gold sheet star, an old fashioned clock, that echoes like a pacemaking organ of circulation inside a barrel, and some trinkets from the trophy store..and then...someone woke up, the bubble burst and reality returned27/05/2017 #76 Gerald Hecht#62 @Milos Djukic Bullseye! The whole concept has a weird "carnival freak show" vocabulary to it...or the con artists on the boardwalk in Atlantic City in front of the Casinos...when I was a kid...a "Wizard of Oz Effect"...if two people were stranded on (really) deserted islands (like a real "Castaway/Gilligan's Island" but WITH NOTHING EDIBLE, NO POTABLE WATER, AND NO CHANCE OF DISCOVERY/RESCUE) and you "armed" one subject with suitcases full of hundred dollar bills and a "certificate of being a bonafide influencer" with a "top notch personal brand" and the other subject just had the clothes on their back...my experimental hypothesis is that they would both succumb to starvation/dehydration/exposure at approximately the same rate.
The Necessary and Sufficient Conditions for human life CAN NEVER BE ALTERED BY MONEY/ASSETS, PERCEIVED QUALITY OF PERSONAL BRAND, LEVEL OF "MCGUYVER-ISH EDUCATION" (OR CERTIFICATE OF ANY ATTAINED LEVEL OF EDUCATION. AS I FOUND OUT EARLIER, IN A POST BY SOMEONE WHO APPARENTLY WRITES DOCTORAL DISSERTATIONS FOR OTHER PEOPLE).
When the asteroid hits... the truth about the value of one's personal brand will be revealed...T-Rex had a bite strength of 8 tons per square inch...very impressive.26/05/2017 #71 Deborah Levine#69 @Milos Djukic I'm intrigued by your discussion of leadership with regards to personal brand. I agree that its a term that gets tossed out frequently with a variety of meanings. I've seen some refer to leaders as the inspiration of the company while the managers do the implementing. Others refer to leaders as simply prominent in their fields, which does connect to branding & recognition issues. I've often seen 'leaders' referred to the pay scale and titles in a corporation, which I gather is something that you feel can often be undeserved. I appreciate your sense of how many women deal subtly with branding and my concern is that too many of them lack that leadership recognition and pay scale. They are stuck in middle management - appreciated & respected, but not too loudly and rarely overpaid. Teaching them to brand themselves for a bold move up the ladder is truly an art form for all involved, and may involve some of the crassness that they have not had the privilege to develop.26/05/2017 #70 Jim Murray#68 Honestly @Phil Friedman, call me naive but I thought that was implicit in the definition of a brand. @Peter Altschulert made a reference to that. A brand is not what you call yourself, but what other people recognize you as. (pardon the dangling participle). A real guru/expert/genius/whatever never calls him or herself that. Other people do. So yes, your point is well taken but I honestly thought everybody got that.26/05/2017 #69 Anonymous#64 #65 #66 Yes @Deborah Levine, @Lada 🏡 Prkic and @Jim Murray, I respect both approaches. The essence is in balance, and that is a personal decision. My observation is that women are generally a bit more subtle in approach and also in their perception of someone else approach. I agree this is a big challenge. Leadership is about social influence, mutual support and organizing of people in order to achieve a common goal. Yet, common goals can be very different: correct or incorrect, very material and social, but also immaterial (spiritual). The only thing I do not like too much is the term: "Leader". This is one of the most misused terms and not only in social media. It is generally associated with the power and corporate resources. Employees (human capital) of the company is the most valuable capital. Leaders are commonly associated with their strong personal brand. The human interaction, which is a synonym for leadership, means to learn from someone and to educate someone. Future leadership is about social complexity with a growing trend of social encounters and exchanges, also including this type of inspired discussions. Thank you.26/05/2017 #68 Phil Friedman#65 I suggest to all, including @Jim Murray, that the discussion thus far has failed to highlight what I believe is a crucial point. Namely that there are NO UNSUCCESSFUL brands, whether company or personal. If a would-be brand does not function as it should, then it is not a brand. Nabisco is a brand. BMW is a brand. Papa Phil's Potty Pizza is NOT a brand, never mind how I might write or rewrite it's or my profile. Why? Because it has not taken root in the market.
If a profile or persona has not yet achieved market recognition, it remains simply that, a profile or a persona. It has not achieved status as a brand.
@Lada 🏡 Prkic has, I think, a personal brand on social media, because when I see her name and image, I immediately know that what she is sharing will be interesting and the discussions that she fosters interesting and polite. Cheers!26/05/2017 #66 Jim MurrayThis comment stream does a really good job of pointing out that everybody has their own perception of what a brand or personal brand might be. But at the end of the day, they are all just different ways of saying basically the same thing. So I guess that's interesting. Although for someone who might be just starting to build a brand, it might be a bit confusing. And that would make it just about the same as everything else in the world.26/05/2017 #65 Deborah Levine#62 Thanks for the analysis @Milos Djukic. There seems to be 2 opposing views of personal branding here. The first is the egotistical, self-important personal branding that continually adjusts to attract various audiences. The second is the authenticity model where you are known organically for your positive attributes and recognized by others without self-promotion - as if by osmosis. I suggest that the two approaches are not always at the extremes of these definitions, and are not mutually exclusive, especially in our social network age.
Expecting that our intrinsic value is our billboard is highly workable, to a point. That approach is certainly the preferred one by most women, including myself, @Lada 🏡 Prkic. But the top positions in industries ranging from banking to movie making are elusive with this approach alone. The political nature of these visible leadership positions require self-branding & promotion, not as a moveable feast of ingratiating, but as the expression of power & charisma. On the flip side, overdoing this makes you appear obnoxious, and the overdoing comes faster in the perception of women who try it. A tough balancing act, and not for the faint at heart. Yet, given the tone of the times, emerging leaders will be increasingly pushed into that act.26/05/2017 #64 Lada 🏡 Prkic#37 Deborah, I’m glad you tagged me. Regarding my professional life, I never felt a need to advertise and glorify myself because my work speaks for itself. Instead of pursuing personal brand (whatever it means) I’ve chosen to pursue excellence in what I'm doing at work. Such approach led to recognition and a good position in the management hierarchy. I did all that without knowing what a ‘personal brand’ is.
My brand is by definition a perception or emotion, maintained by somebody other than me, that describes the total experience of having a relationship with me. Or in the Phil Friedman's words, my brand is like a billboard with the sign “Lada Prkic” that immediately evokes certain images of me, my qualities or experiences, or what would be expected of me at work.
I’d like to be recognized by my authenticity, and don't want to make the endless adjustment of myself in order to be acceptable to others, as Milos beautifully said in his comment.26/05/2017 #63 Brian McKenzieLuckily, "personal brand" is only what you show, tell and leave behind. It is easy enough to drop and shed an identity that you have created - you only have to piece together a sefies of lies that are verifizble by a lazy Google search. Witness the HIMYM Snip https://youtu.be/rdneEKrYUVY26/05/2017 #62 Anonymous#60 Wow Professor @Gerald Hecht :)
"Milos and his fractal troll personal brand".
#58 Personal brand - A sophisticated word that means something defies the laws of complexity. It is also an introduction to the endless agony. Endless adjusting of yourself in order to be acceptable to others. This is the perfect personal brand. For whom are these lessons? If I follow my intuition in social media circus and writing I will not be better to everyone, but certainly to myself and also to some precious self-similar people. If I manage to stay true to myself in writing, I will become a bit clearer and much closer to some people, while simultaneously I will dissociate from some people. And then, there is serenity. So called "powerful personal brand" in SM will never empower anyone to steer clear of the abyss of ignorance. But this is only one step to irrelevance. The pervasive commercialization of everything that is human, such as furiously branding, personal branding, and pompous self-aggrandizement represent the current trend, particularly in social media. I'm not sure that it brings good to each individual.
This new trend in a way represents a generalization and somehow discrediting the human need for creative self expression, including chaos theory. Sometimes, "the end justifies the means", fortunately relatively rare. Putting the individual in place of product and aggressive personal branding brings with it a number of shortcomings and pushing us away from the essence. Long live our authenticity through diversity.26/05/2017 #60 Gerald Hecht#47 @Brian McKenzie Exactly...the only real "tailoring" of my "personal brand" that is even possible is to add more tattoos and piercings to official "tats/bar-codes" which live simultaneously in so many file folders..".gerry's consumer personal brand", "gerry's tax payer personal brand", gerry's credit score personal brand", "gerry's criminal background check personal brand", "gerry's medical records personal brand", "gerry's nearest 'polling place/soylent green distribution center' personal brand, etc.
- 07/05/2017This article talks to the experience element of a UX designer. Can you really design experience?I’m not a UX Designer, and neither are you - Mockpluswww.mockplus.com
- 28/04/2017When Facebook Sets Their Sights On You... Its like A Great White Shark ready to buy a seal !!!! Ouch !!!The Death of LinkedInobserver.com Are the most advanced business people nurturing relationships in Facebook instead of LinkedIn...
Comments01/05/2017 #4 CityVP 🐝 ManjitHow can anyone not describe Facebook as a business platform when they are a global internet marketing behemoth?
Just because users post details of their personal lives on their does not mean that Facebook view these users as friends. They are product for the greatest digital marketing machine created to date.
Even without Workplace by Facebook, I have never been on Facebook without the feeling that it's algorithms eat all personal information input and try to predict my next move before I have thought it. It is the ultimate 1984.
As for LinkedIn, why are we referring to them as a separate company, they are an acquisition of Microsoft - and that is an acquisition that Amazon should have made simply to take one more cloud toy out of Microsoft's cloud kitty bag.
The only people who care about LinkedIn are HR people and marketers, because LinkedIn is bigger than any particular professional, but it is virtual cheesecake in the dairy farm that is Facebook. Yes, it is not about marketing to sheeple, it is branding one's cattle.01/05/2017 #3 Anne 🐝 Thornley-Brown, MBAA disturbing post: http://observer.com/2017/04/the-death-of-linkedin-social-media-sales-marketing-facebook-business-relationships View moreA disturbing post: http://observer.com/2017/04/the-death-of-linkedin-social-media-sales-marketing-facebook-business-relationships
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- Producer21/04/2017A Bunch Of Stuff I Know About BloggingThis is the content for a presentation I will be doing next week at my favourite networking group, which meets every second Wednesday at 6:30 pm at the Niagara Construction Association, 34 Scott Street West, just off Ontario Street in St...
Comments21/04/2017 #6 Wayne YoshidaThanks for sharing your stuff, @Jim Murray. I often get the question "How can I become a writer?" And I have to tell them it isn't easy. I tell them it is a lot of work, and if you have to ask the question, maybe writing is not "your bag."
For me, writing must be a passion. Something I do because I like to do it.
One test for a passion is the reply to this question: Would you do it for free?21/04/2017 #4 Javier 🐝 beBee#2
People Who Will Never Succeed:
1. The pessimist: Success requires an open mind, a positive mind at that. Succeeding in life is hard enough. That is the reason why we see losers giving you advises everywhere
2.- The complainer: The complainer never wins in life because change does not come from complaining, change comes from taking action.
3.- The waiter. How many people do you know that are waiting for a hand out? Waiting for money? Waiting for help? Waiting for a favor? Waiting for the best moment ?
Tons I bet.
ENJOY YOUR WEEKEND !!! have a nice BEEr :-)21/04/2017 #1 Javier 🐝 beBeeWOW ! brilliant ! many thanks @Jim Murray. We are expecting an exponential growth during the last quarter ;-)
"beBee markets themselves as an affinity based site, the governing idea of which is based on a key sales principle, which states that people like to do business with people they know and trust.
In the spectrum of social media sites, beBee lies somewhere in between LinkedIn and Facebook, because it promotes elements of both.
As a blogger, I prefer to do my blogging from beBee, because the organic reach I can achieve there is much greater than I can achieve on either LinkedIn or Facebook. But I can also easily link my posts to LinkedIn, Facebook, Twitter, & Google +, in addition to any relevant special interest groups, or hives as they are called, on beBee.
Since the takeover by Microsoft, LinkedIn’s Pulse publisher and group structure are both nearly defunct, so many of the best independent writers on LinkedIn have become frustrated and moved to beBee, simply because beBee has a much more vibrant and engaged audience for their work. "
- Producer15/04/2017The Connected CustomerIt’s highly unlikely Ennion awoke that morning 2,000 years ago with the determined zeal to be game-changer. Little did he expect, that today’s marketing gurus would celebrate him as the world’s First Brand Manager.More likely, the ancient Roman...
Comments19/04/2017 #11 Savvy RajGreat insights on human behaviour and its impacts on marketing continuum in the age of ever Savvy customer. Appreciate the amalgamation in the integration towords a greater humane connect.... a subject close to my heart .Thank you@Ali 🐝 Anani, Brand Ambassador @beBee View moreGreat insights on human behaviour and its impacts on marketing continuum in the age of ever Savvy customer. Appreciate the amalgamation in the integration towords a greater humane connect.... a subject close to my heart .Thank you@Ali 🐝 Anani, Brand Ambassador @beBee for bringing me to this very relevant buzz . Close15/04/2017 #6 CityVP 🐝 ManjitMy starting point is the human being, the human being who happens to be a customer, the human being who happens to be an employee, the human being who happens to be a leader. For Marshall McLuhan, what people forget is that his work served as a warning to human beings about the effects of being extended in the electronic age.
The buzz "The Connected Customer" is great, it is rich with detail and perspective and the central focus of it is the changing dynamic and power that customers can wield. If this created a greater humility in how marketers view human beings, so far I don't see it. Instead I see the very warning McLuhan laid out and how our nervous system is being extended and how data scientists and neuroscientists etc coupled with technologists provide this arsenal of big data and invasive means of cutting through privacy, to the point where it is hard to argue with Mark Zuckerberg that there is essentially no privacy.
The connected customer is a reality and it is a reality we should all take seriously because network intelligence needs to be understood, but so does McLuhan's warning otherwise we turn McLuhan into what Wired turned him into, the High Priest of the new Global Village. McLuhan did not intend the word "Global Village" to have a positive connotation and this is where the most ironic media is his appearance with Woody Allen and this clip is priceless :-)
Woody Allen featuring Marshall McLuhan
Once we understand network intelligence and the effects of the extended nervous system - suddenly I become a human being again and when I am cognoscente of that I become the very kind of customers that traditional marketers should rightly fear :-)15/04/2017 #3 🐝 Fatima G. Williams@Ari Kopoulos This is an excellent buzz on the connected customer. Being in the customer service industry, I've always worked with customer's by putting myself in their shoes and treating them as humans and not as numbers.
The information you share on the study and your reflections throw alot of light on engaged employee being vital to enriching the customer experience. Social media/technology has brought has closer to the customer than never before an opportunity to understand our customer's need and vice versa. Thank you @Ali 🐝 Anani, Brand Ambassador @beBeeanani for tagging me to this discussion.15/04/2017 #2 Ali 🐝 Anani, Brand Ambassador @beBee@Ari Kopoulos- I surely shall visit this buzz repeatedly because it is worthy, The title attracted my eye because it relates very strongly with my last buzz here on Friction of Ideas:
I surely would love your comment on my buzz and you shall find that in it I offer a wave starting first with CONNECT with your customer. @Savvy Raj wrote almost on same topic in her buzz "https://www.bebee.com/producer/@savvy-raj/wisdom-of-change". In her Wisdom of Change Savvy has some challenging perspectives. There is also one more challenge for her as you wrote ARi in your buzz "Savvy Customers Expect Made-to-Measure Sales Experiences".
I invite @🐝 Fatima G. Williams, who also wrote a buzz with similar challenging idea to engage in this discussion. Her buss: Don't try to micro Manage yourself
is a sure joy to read. This urges me to invite also @CityVP 🐝 Manjit to the "discussion meal"
I enjoyed reading this buzz immensely.
Comments15/04/2017 #5 Dean Owen#3 I may have different views on the bailout as I think Geitner, Bernanke and Paulson did a tremendous job pulling the world out of the abiss. Should AIG have paid bonuses? Tough question as I do not know all the facts and the details of the contracts. But anyway I think AIG Japan came through the crisis with their good reputation intact as Japan was sort of ringfenced. It's a good company, and I can't say the same about Freddie Mac and Fannie Mae and the ratings agencies....14/04/2017 #4 Liesbeth Leysen, MSc. International Management, Certified Executive Coach. Brand Ambassador beBee, Inc.great one, love it!14/04/2017 #3 CityVP 🐝 ManjitI dream of learning a Hakka and being a part of a group that starts their gathering with one.
As for the video I hope it does not start a new trend of rugby tackling people because there have been some weird trends that have led to people doing dangerous things - despite the fact that we may love this commercial because we would never think to rugby tackle people.
Of course I never realized that Tokyo was such a dangerous place :-)
As for AIG a nice advert or a sport sponsorship does not make the past go away https://www.thebalance.com/aig-bailout-cost-timeline-bonuses-causes-effects-3305693
For sure ads like this work but that is because short-term thinking works and we are still a world swayed by marketing images rather than integrated thinking and long-term value.
As for the All-Blacks - without any marketing what is not to love about them.
- Producer10/04/2017Can You Really "Build" A Personal Brand?This is the 26 edition of this co-authored post that Phil Friedman and I started way back in the day over in the Lumpy Kingdom Of The Mighty Microsoft Hamsters, and have carried over here to beBee. As writers we get a lot of joy and personal...
Comments12/04/2017 #34 Phil Friedman#27 @Peter Altschuler > "... audio and video should ... go beyond letting people hear a voice and its inflections or see a face and its expressions. Good writers can convey all that in print."
Amen! And thank the gods for someone, in this case, a top-flight writer saying it out loud. I am so tired of being told how the written word leaves out important cues as to what is actually being said. To my mind, when that happens, more often than not the writing is poor or the reading is below par. I did an experiment to confirm that theory a while ago, in my sojourn into doing Stand-up Comedy via the written word. Most readers responded, saying they could sense the cadence and inflection, and hear the delivery in their Mind's ear. Anyone interested can see for themselves:
Cheers!12/04/2017 #32 CityVP 🐝 Manjit#30 Hi @Milos Djukic let me take it down a different direction. Andy Murray is a personal brand, Bill Murray is a personal brand, Jim Murray is a personal brand, but that does not mean that every Murray is a personal brand, there are a curry of Murrays who are simply vindaloo. As Jim says many people don't have the know-how or the ability to build a personal brand.
So what I am saying is that there is a great difference between professional personal brand and mass personal branding. Now let's take the case of Matthew John Murray http://murderpedia.org/male.M/m/murray-matthew.htm I really don't care about his personal brand, Mass personal brand and warped psychology are awful bed partners, Lennon's killer shot him because he thought he would gain his "aura" by doing so. In the case of M.J. Murray, it was more simple, he was just batshit crazy.
I will introduce John D. Murray. Now this guy should have a personal brand and the idea of mass personal branding is good for his business. This is because he is plastic surgeon. Cosmetic surgery is his life blood and the more image conscious people get the more they seek nip and tuck and lot of nip, nip, nip. As brands get diluted how do we sort out which curry of Murray is becoming what type of vindaloo?
At the end of the day attention is reduced to the visual, where there was 32 seconds to decide the MPB of a person, the greater mass personal branding grows, the shorter the attention span - so soon it will be 8 seconds to decide, and who knows how quick snap judgements will be made. In other words mass personal branding is not MPH or Miles Per Hour, it is MPB Miles Per Bullshit. It is at this point people are not product, but I have no problem with professionals selling a great personal brand.12/04/2017 #27 Peter AltschulerDear Wise Guys, Do not do video. Do not pass go. Do not collect $200.
You're right, Jim. Writers write. Their thinking and rethinking, writing and rewriting is what makes their arguments compelling, convincing and, if God is good, concise.
You could turn what you write into podcasts or video, working from the printed page or notes. That would satisfy those who learn better by hearing or by hearing and seeing. Yet audio and video should be used with a purpose. They should go beyond letting people hear a voice and its inflections or see a face and its expressions. Good writers can convey all that in print. And you and Phil do.
It might be nice to listen to a podcast while driving or watch a video when you're trying to avoid being noticed on United flights. But both risk distraction and a loss of concentration. That's why writing that demands your attention and engages your senses (to hear the spoken nuance and to see the likely glance) still endures.11/04/2017 #23 Franci🐝Eugenia Hoffman, beBee Brand AmbassadorOutstanding post, Jim, and Phil. I think of a personal brand as one's reputation or persona. It's ours to create, protect and maintain. I like your statement in the Postscript-"It needs to cared for and tweaked constantly, and the best way to deal with the responsibility of a personal brand is to accept that the management of it is not just a project but a part of your life and a professional."11/04/2017 #22 Jerry FletcherThanks guys. Twice today I've used this word to respond to a post here on beBee: Authentic.
In my view, whether it is a personal or product brand if it is not authentic it will not be trusted. I believe Brand is the outcome of trust. You will have a personal brand because of human nature and the way we tend to compartmentalize things. The box your brand winds up in comes down to the trust you engender.11/04/2017 #21 Brian McKenzieI have a digital ambivalence to the social media thing. I have spent a very long career being an anonymous nobody - and I am damned good at it. I can walk through a room, pick the brains I want and noone would remeber me ten minutes or an hour later. I understand that my digital brand lasts about 6 seconds.....significantly less than Andrew the Nugg Guy. And there are many days it pisses me off.
Luckily, there is a new war coming and I will get to disappear again - same game as it always was.11/04/2017 #16 AnonymousSo-called personal branding is not only related to networking on social media. This is just one micro-aspect of our global social and professional engagement. There are people who do not use social media and networks. Very often the "success" or "failure" on social networks are nothing but delusion, if success is not accompanied with results and progress in real life.
- Producer10/04/2017James the hatterJames makes hats. He’s a hatter. James also sells his hats in an open market. At the market, most people merely pass his stall without much interest. From time to time however people stop to view the hats on display. Some of these people engage...
Comments10/04/2017 #5 Ian Weinberg#4 Thanks for the complimentary words @CityVP 🐝 Manjit and thanks as always for the enlightenment. To be quite honest, I'm not sure how this buzz morphed into this form. I had set out with the theme in mind of whether each individual is destined to remain in their subjective space, resonating only with elements that are synchronous with their subjectivity - kind of multiple universes. Following from this I mulled over if it were possible to break down the barriers between 'universes' and effect subjective change in individuals through greater receptivity. So I began writing from the ground up and before I knew it, I had gone into a whole different space. I imagine in this case, the right hemisphere surely led the left! Anyway, I'll pick up on the original theme in a future post.10/04/2017 #4 CityVP 🐝 ManjitDear @Ian Weinberg it was Edward de Bono who created the "Six Thinking Hats", but you have just created here the "Four Life Hats" In understanding that in this context there are four hats, I can see how we can be prepared for each of these hats but why it is desirable to channel energy to the two that create the greatest value add relationship. Peppers and Rodgers produced a far less elegant version of the two darker hats when they came up with their BZ's . BZ = Below Zero customers - customers who not only who consume time but create a cost for the business. Here is their framework
Four Types of Customers
Your Four Life Hats is something I find in comparison to be more elegant. It places our focus on the value relationship whereas in the Four Types of Customers my mind instantly gravitates to the BZ classification. I welcome more subtlety and nuance and these are life skills which I too can develop with much greater mindfulness - and that is not a given in the actual practice of relationship - what seems like a rational 2 x 2 decision box is far more complex and that best informs the way we learn and grow because discernment is at work here.10/04/2017 #2 Gert Scholtz@Ian Weinberg In a few sentences you encapsulate what it is to write on social media: "We create that which reflects our essence and we put it out there. We expose ourselves to the elements. Indeed we experience personal gratification from the doing and the creating. We also experience gratification from those that engage with us and establish rapport." It's about finding your personal hat and coat I might say. I tip my hat to your good illustrative story Ian.10/04/2017 #1 Deb 🐝 HelfrichA simple, yet powerful fable, @Ian Weinberg. It is all about what is in someone's head, regarding hats, and our time is best spent engaging with the hat-people of the world. They are out there. And our little zone of happiness and efficiency comes about by focusing on how to reach and inspire the milliners.
- Producer08/04/20173 Signs You Might Be Spending Time With The Wrong Social Media “Influencers”Social media platforms are evolving at a rapid pace and new ways to connect are changing daily. Early adopters are leveraging the different platforms and fighting to create the image that they are social media “influencers.” The issue with social...
Comments10/04/2017 #13 Larry Boyer, 🐝 Brand AmbassadorMinding your associations is a fundamental principle of success. Online influencers are just the same. Be careful about what you fill your mind with because it will impact the way you think about the world - and that can make all the difference in yoiur life.08/04/2017 #5 Martin WrightExcellent post
Often it is not us the clients who determine who the influencers are - these are often chosen by the owners of the Social Media Site. As part of the reaction against that on Linkedin there is a group called "The Unfluencers" which has some of the most active and supportive people on LinkedIn.
Influence is an ephemeral beast adn sometimes it is not always clear who is influencing whom.08/04/2017 #1 John White, MBA@Jack Kosakowski thanks for sharing these great insights with the community here on beBee. I wrote a similar post on Inc. a while back advising companies on what to look for in their "social media guru" prior to hiring them and how to determine if they're legit or a faker. However, your post points out several things I left out of mine. I especially like the point you make about true influencers having their head down. Nice read.
- Producer07/04/2017Content Creation, A Must To Attract Audience And ConsumersCommunication proliferates over the internet and content is king. With so much information available your point of differentiation is through how valuable and entertaining your content is. You must be able to attract and hold the attention of...
Comments08/04/2017 #23 Phil Friedman#21 JCR > "Content is king, and if you want to be the king of social networks you must dedicate time and effort into your content creation."
As a writer and marketer, I find this post to be exceedingly meaningful. For the obverse of Javier's statement above is, if you want to be king of social networking platforms, you must place appropriate value on the content that is created and posted on your site.
No argument from me on this. BecauseI believe that, for example, LinkedIn's huge surge in growth came immediately following its introduction of its longe-form post publishing sub-plstform. And I suggest to beBee it would do well not to underestimate the value of its Producer. Cheerss!07/04/2017 #22 David B. GrinbergThanks so much, Juan, for such a comprehensive, well-researched, educational and instructive buzz with outstanding advice about content creation. You make so many excellent points I don't know where to begin. Thus, let me just say you deserve accolades for another brilliant buzz!07/04/2017 #20 Franci🐝Eugenia Hoffman, beBee Brand AmbassadorOutstanding job of educating your readers about the importance of content. Clear and to the point advice which your post is an excellent example of content, in itself. Quality content sets the stage, draws the audience, and hopefully guarantees the need for a repeat performance.07/04/2017 #19 stephan metral 🐝 Innovative Brand AmbassadorTwitter's followers...to be precise. I believe a lot in external audience outreach thanks to affinity propagation, because you never know from where the next opportunity in life will come from..and that is gooood, you are always surprised, genuine and authentic ....and you do not have time to fake your attitude for a money wise purpose...and your prospect feels it, which in fact build the essential of a relationship: TRUST !07/04/2017 #16 stephan metral 🐝 Innovative Brand Ambassador@Juan Imaz You should reaaly make a video with this and make it viral, that would attract the best and numerous quality content producers that are struggling on other blogs to get affinities with their peers and mindset alike on http://bebee.com07/04/2017 #14 Matt 🐝 Sweetwood¨Content is king, and if you want to be the king of social networks you must dedicate time and effort into your content creation.¨
Javier Camara, CEO of beBee - And that's why I produced over 200 pieces of high-quality (hopefully) content this past year! Great post. Content is King! Buzz On!07/04/2017 #13 Vincent 🐝 Manlapaz@Juan Imaz - Good read. Thanks for sharing. I like what you have said about the platform:
"beBee was developed to inspire and motivate your content creation through its many features and interest based hives though which you can create, showcase and share your content to create a strong personal brand".07/04/2017 #11 Robert CormackAll good points, @Juan Imaz, and timely considering the amount of information out there. I always tell people that one article, well researched, and written with care and accuracy (and interest) is worth ten articles that seem to double for streams of consciousness. On any social media site, I look for interesting posts, original in thought, and captivating in language. I'll tell you how you score on social media. It's when people comment saying, "I never would have thought of that." That means you're giving people something they wouldn't get anywhere else. That's the value of social media. Thanks for the post.07/04/2017 #10 Paul "Pablo" CroubalianThe nicest thing about good content is that it's evergreen. Last summer I acted on a Home Depot article that led me past three of their competitors to buy what I needed. That post was written in 2008 and still selling in 2016. Nothing else I can think of can do that. Of course, that makes calculating an ROI next to impossible. The R is of near infinite duration.
- 06/04/201725 Content Marketing Stats to Guide Your 2017 Strategywww.snapapp.com With 2016 coming to a close, now is the time to look ahead and start planning for the lap around the sun. And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can...
Comments06/04/2017 #3 CityVP 🐝 ManjitAttention spans are dire (32 seconds) so there is snackable content. I like to call that type of content "tire-kickers" as in people who don't buy a car but just come into a showroom to kick the tire.
Good news in this data is the people who look for buyers, are generating leads on long-form content, but it is the visual component that is a challenge.
Visual communication is a natural way for people to consume content. Glad I am not in the content marketing business but very good pointers to what is changing in this landscape.
What all of this says to me is that if marketers wants to be a pro at this, don't be hokey and the marketing equivalent of a kindergarten cop. Me thinks I need to go on a photography course if I ever do get serious about content marketing.