- 25/05/2017People Do Business With People They Like
This article from Amy Rees Anderson @amyreesanderson
The most powerful tool you have in creating success in your life is to appreciate other people. When you appreciate others you will find that your relationships are stronger, your circle of friends will grow wider, your career and business will succeed beyond your expectations, and your life will simply be happier.
Comments25/05/2017 #1 CityVP 🐝 ManjitShe definitely is not a baby puncher https://www.youtube.com/watch?v=yFm1DKamuIY
Yes, she is a great example of a top notch personal brand, all her articles are well manicured and branded pieces
Lost in the happy vanilla is this line in her blog
"When you take time to do so you are helping that employee feel appreciated, but at the same time you are also teaching them the behaviors they should repeat in order to receive further thanks in the future"
What I have learned this year is that finding fault in a well manicured and squeaky clean personal brand is a bit like a politician accidentally punching a baby :-)
- Producer24/05/2017Volume 28...Wherein Grumpy & Grouchy Ponder Whether Or Not The Personal Brand Is Really A ThingThis is the 28th edition of a conversation column Phil Friedman and I started 2 years agove over in the Lumpy Kingdom of the Not Yet Microsoft Hamsters. The main purpose of our mutual efforts is not unlike that of our individual efforts. The ask...
Comments25/05/2017 #35 Jim Murray#29 @ Deborah Levine: The fact that the authors mentioned are all male has nothing to do with anything other than that they happen to be my preferred authors. I don't go out of my way to avoid female authors, I have read just about everything Margaret Atwood, Lisa Gardiner, Faye Kellerman, Ayn Rand and many other women have ever written, but in my mind they are not as prominent as the other authors mentioned. It's purely subjective and has nothing to do with gender.25/05/2017 #34 Gerald HechtFWIW (uh oh...), I am presently at a stage (the"personal brand issue" is like the more I think about it and and try to understand its meaning,the more it disappears, re-appears in a mutated form, lather-rinse-repeat) where its "disappeared"; @Jim Murray View moreFWIW (uh oh...), I am presently at a stage (the"personal brand issue" is like the more I think about it and and try to understand its meaning,the more it disappears, re-appears in a mutated form, lather-rinse-repeat) where its "disappeared"; @Jim Murray in your description of the "Niagara Publication...I think that what the editor responded to was the quality of the product (no brand of any kind involved); like free samples of a food or libation at a market, and upon sampling it, its one of those very rare situations where you find the sampling experience "awesome"; its really that good,and if you're distracted, you may even forget the name of the stuff and the logo and the brand! @Phil Friedmanthe neon signs seem close,but (again) FWIW, I've come to think that (at least on beBee) the word "showcase" on the logon screen is speaking. Not like Neon signs, more like an archeology/anthology thingie;if you pick a particular person (presumably in a search for this elusive/mythological "brand")if they've put out a large/long enough sample of stuff and you examine the "body of work”,some “bodies of work"are like the amazing supermarket sample and some aren’t; I don’t know if its a "personal brand”.I don't know what makes it awesome, but I know that some "anthologies" are;and some aren't Close25/05/2017 #33 Brian McKenzieNever confuse chatter for intent or conversion, it will get you in trouble in both the Sales and Intelligence realms. Separate the noise, from the chaff, from the target.
My favorite from the corporate world: websurfer visits web page, clicks YES to enter a contest for leather jacket and an opt in to our monthly e-mail events flier.....and the Sales manager calls these "leads" to sell a bike ....Being a data hound - I kept a hell of a database ~ over ten years, 1450 bikes sold - less than 10 were "Contest Conversions".24/05/2017 #30 Jerry FletcherSo then these two curmudgeons wandered into my wheelhouse maundering on about personal brand... So I had to comment. A while back when I set up the website BrandBrainTrust.com I started looking at variations on Brand. The ones I wound up building files on were Company, Product, Start Up, Professional, Consultant, Coach and finally Personal. There are huge similarities across that spectrum and some very important variances in nuance. I've found that Trust is at the heart of brand...any kind.
Brand is a marketing concept that is a way to link awareness, preference and overall perception to the share of market and hence, the income derived by the organization, product or service in question. The lone exception is the idea of Personal Brand. There was a time there was no such thing. Find one book that has a copyright before 2000 that uses the term "personal brand" and deals with the idea!
Personally, I believe that personal brand may exist separate and apart from Professional, Consultant and Coach brands which tend to be closely linked with the personality of the provider. Many times personal brand is the forerunner and incorporates key components of the personality of the individual which become drivers in the business brand.
The one thing that drives all brand experience is how we evaluate people. What you know is important, Who you know is significant but the single most important thing to build a business, a career or a life of joy is who trusts you.24/05/2017 #29 Deborah LevineWhile the concept of personal brand is a tad ephemeral, having a recognizable persona requires a self-awareness & confidence that many do not have. Without a sense of who you are and what you want to project, it's very difficult to market yourself and to have the great objective perspective of Jim & Phil. While it's often BS, I find the many people, particularly women, would welcome the clear & consistent focus, style, and cohesive message that a personal brand requires. Perhaps it's not a coincidence that the authors mentioned are all male, but then again, we may all be in the same leaky boat. Hmmm...Your thoughts?24/05/2017 #26 Javier 🐝 beBeeBranding vs Marketing
https://www.bebee.com/producer/@javierbebee/branding-vs-marketing-why-branding24/05/2017 #24 Javier 🐝 beBeePerhaps the biggest misconception about personal branding is the belief that it means ‘creating’ an image. Yet, nothing could be further from the truth. All successful branding is based in authenticity – that is – what’s true and genuine and unique about you. Brands are uncovered, not fabricated. The myth that branding is about spin or packaging and image management needs to be replaced by the truth that ‘you can’t be someone you are not.’24/05/2017 #23 Ian Weinberg#18 Phil, I guess the full spectrum prevails - those branding as a means to an end and others without an end-point driven strategy. The latter results in a diffuse, undefined image which at best, maintains only a recognizable presence. And agreed, this 'unbranded' branding will not go very far in regard to business promotion. Regarding the question of personal branding as an end in itself, here the key element would be authenticity - authentically representing personal beliefs, interests, perceptions, aspirations as well as items reflecting genuine expertise.24/05/2017 #22 Gert Scholtz@Phil Friedman @Jim Murray I was still in number mode when I read this post. This is the 28th edition of He Said He Said. This post is more than 2000 words. So there is already a book produced under this conversation column, each conversation with extensive comments. To me that in itself shows the brand value He Said He Said. Phil, says of a personal brand: “That brand was a cluster of images, concepts and expectations concerning how they would present, what positions they would likely take, whether it was worthwhile to read what they might say about a topic, and whether you would ultimately be pleased you took the time to interact with them and ponder and reflect on what they had to say.” Jim says: “So maybe there is no such thing as a personal brand. Maybe it’s just another one of those bullshit digital marketing terms and really what we’re talking about is simply building a recognizable persona or even a relatable identity.” That pretty much sums it up for me: A personal brand is how someone presents him or herself and what positions they take to build a recognizable and relatable persona. Thank you for a great post.24/05/2017 #21 Wayne YoshidaSome good comments on this, @Phil Friedman and @Jim Murray. Regarding the phrase "personal branding," I like to use it to describe something one should achieve to help one's growth. Recognition and reputation are two phrases that come to my mind. The toothpick and Panama hat and the associated thoughts are a good analogy. Jim is able to prove his writing has merit by demonstrating/proving it with examples of his work.
beBee, LinkedIn and other social platforms are venues to demonstrate one's work.
But lately I have been wondering about this part:
How does one make money building, establishing and maintaining a personal brand? Or is it a "tool" to get to something done to create some $$$?24/05/2017 #18 Phil Friedman#12 Ian> "... despite what I believe (very subjectively) is a pretty well recognizable personal brand, it has not led to significant online sales ...."
Ian, your comment raises several important questions in my mind, the most prominent of which is: Do people seek to develop "personal brands" on social media as a means to an end (sales, professional advancement?), or simply as an end in itself?
If "branding" activity on social media is intended to lead to real-world business, then a lot of things that people publish don't make a commensurate amount of sense -- at least, not to me. Cheers!24/05/2017 #16 AnonymousA personal brand in social media, if such a thing exists, is a joint activity in the social sphere (real-world activities) and on a multiple professional and social SM platforms. The important thing is that activities are useful to others and to yourself. I am trying to be a multidisciplinary in my digital media approach and at the same time useful for my always highly valued connections. Personal brand in social media is just an extension of our real-world activities. If such activities are designed as a purposeful activities, then they should also provides some minor benefits for others. Financial profit is still questionable. I think it will require time and a lot of engagement. Thank you @Jim Murray and @Phil Friedman24/05/2017 #15 Harvey Lloyd@Jim Murray i will have to say that the data described in your quote reflects what have seen in my short dance with social media. You and @Phil Friedman have been the go to guys in this discussion and i must say you have really wrapped up the personal brand dilemma for myself. Great writing and thoughts.
This was an excellent discussion on topic. Thanks
- 07/05/2017This article talks to the experience element of a UX designer. Can you really design experience?I’m not a UX Designer, and neither are you - Mockpluswww.mockplus.com
- 28/04/2017When Facebook Sets Their Sights On You... Its like A Great White Shark ready to buy a seal !!!! Ouch !!!The Death of LinkedInobserver.com Are the most advanced business people nurturing relationships in Facebook instead of LinkedIn...
Comments01/05/2017 #4 CityVP 🐝 ManjitHow can anyone not describe Facebook as a business platform when they are a global internet marketing behemoth?
Just because users post details of their personal lives on their does not mean that Facebook view these users as friends. They are product for the greatest digital marketing machine created to date.
Even without Workplace by Facebook, I have never been on Facebook without the feeling that it's algorithms eat all personal information input and try to predict my next move before I have thought it. It is the ultimate 1984.
As for LinkedIn, why are we referring to them as a separate company, they are an acquisition of Microsoft - and that is an acquisition that Amazon should have made simply to take one more cloud toy out of Microsoft's cloud kitty bag.
The only people who care about LinkedIn are HR people and marketers, because LinkedIn is bigger than any particular professional, but it is virtual cheesecake in the dairy farm that is Facebook. Yes, it is not about marketing to sheeple, it is branding one's cattle.01/05/2017 #3 Anne 🐝 Thornley-Brown, MBAA disturbing post: http://observer.com/2017/04/the-death-of-linkedin-social-media-sales-marketing-facebook-business-relationships View moreA disturbing post: http://observer.com/2017/04/the-death-of-linkedin-social-media-sales-marketing-facebook-business-relationships
What's your reaction? Close
- Producer21/04/2017A Bunch Of Stuff I Know About BloggingThis is the content for a presentation I will be doing next week at my favourite networking group, which meets every second Wednesday at 6:30 pm at the Niagara Construction Association, 34 Scott Street West, just off Ontario Street in St...
Comments21/04/2017 #6 Wayne YoshidaThanks for sharing your stuff, @Jim Murray. I often get the question "How can I become a writer?" And I have to tell them it isn't easy. I tell them it is a lot of work, and if you have to ask the question, maybe writing is not "your bag."
For me, writing must be a passion. Something I do because I like to do it.
One test for a passion is the reply to this question: Would you do it for free?21/04/2017 #4 Javier 🐝 beBee#2
People Who Will Never Succeed:
1. The pessimist: Success requires an open mind, a positive mind at that. Succeeding in life is hard enough. That is the reason why we see losers giving you advises everywhere
2.- The complainer: The complainer never wins in life because change does not come from complaining, change comes from taking action.
3.- The waiter. How many people do you know that are waiting for a hand out? Waiting for money? Waiting for help? Waiting for a favor? Waiting for the best moment ?
Tons I bet.
ENJOY YOUR WEEKEND !!! have a nice BEEr :-)21/04/2017 #1 Javier 🐝 beBeeWOW ! brilliant ! many thanks @Jim Murray. We are expecting an exponential growth during the last quarter ;-)
"beBee markets themselves as an affinity based site, the governing idea of which is based on a key sales principle, which states that people like to do business with people they know and trust.
In the spectrum of social media sites, beBee lies somewhere in between LinkedIn and Facebook, because it promotes elements of both.
As a blogger, I prefer to do my blogging from beBee, because the organic reach I can achieve there is much greater than I can achieve on either LinkedIn or Facebook. But I can also easily link my posts to LinkedIn, Facebook, Twitter, & Google +, in addition to any relevant special interest groups, or hives as they are called, on beBee.
Since the takeover by Microsoft, LinkedIn’s Pulse publisher and group structure are both nearly defunct, so many of the best independent writers on LinkedIn have become frustrated and moved to beBee, simply because beBee has a much more vibrant and engaged audience for their work. "
- Producer15/04/2017The Connected CustomerIt’s highly unlikely Ennion awoke that morning 2,000 years ago with the determined zeal to be game-changer. Little did he expect, that today’s marketing gurus would celebrate him as the world’s First Brand Manager.More likely, the ancient Roman...
Comments19/04/2017 #11 Savvy RajGreat insights on human behaviour and its impacts on marketing continuum in the age of ever Savvy customer. Appreciate the amalgamation in the integration towords a greater humane connect.... a subject close to my heart .Thank you@Ali 🐝 Anani, Brand Ambassador @beBee View moreGreat insights on human behaviour and its impacts on marketing continuum in the age of ever Savvy customer. Appreciate the amalgamation in the integration towords a greater humane connect.... a subject close to my heart .Thank you@Ali 🐝 Anani, Brand Ambassador @beBee for bringing me to this very relevant buzz . Close15/04/2017 #6 CityVP 🐝 ManjitMy starting point is the human being, the human being who happens to be a customer, the human being who happens to be an employee, the human being who happens to be a leader. For Marshall McLuhan, what people forget is that his work served as a warning to human beings about the effects of being extended in the electronic age.
The buzz "The Connected Customer" is great, it is rich with detail and perspective and the central focus of it is the changing dynamic and power that customers can wield. If this created a greater humility in how marketers view human beings, so far I don't see it. Instead I see the very warning McLuhan laid out and how our nervous system is being extended and how data scientists and neuroscientists etc coupled with technologists provide this arsenal of big data and invasive means of cutting through privacy, to the point where it is hard to argue with Mark Zuckerberg that there is essentially no privacy.
The connected customer is a reality and it is a reality we should all take seriously because network intelligence needs to be understood, but so does McLuhan's warning otherwise we turn McLuhan into what Wired turned him into, the High Priest of the new Global Village. McLuhan did not intend the word "Global Village" to have a positive connotation and this is where the most ironic media is his appearance with Woody Allen and this clip is priceless :-)
Woody Allen featuring Marshall McLuhan
Once we understand network intelligence and the effects of the extended nervous system - suddenly I become a human being again and when I am cognoscente of that I become the very kind of customers that traditional marketers should rightly fear :-)15/04/2017 #3 🐝 Fatima G. Williams@Ari Kopoulos This is an excellent buzz on the connected customer. Being in the customer service industry, I've always worked with customer's by putting myself in their shoes and treating them as humans and not as numbers.
The information you share on the study and your reflections throw alot of light on engaged employee being vital to enriching the customer experience. Social media/technology has brought has closer to the customer than never before an opportunity to understand our customer's need and vice versa. Thank you @Ali 🐝 Anani, Brand Ambassador @beBeeanani for tagging me to this discussion.15/04/2017 #2 Ali 🐝 Anani, Brand Ambassador @beBee@Ari Kopoulos- I surely shall visit this buzz repeatedly because it is worthy, The title attracted my eye because it relates very strongly with my last buzz here on Friction of Ideas:
I surely would love your comment on my buzz and you shall find that in it I offer a wave starting first with CONNECT with your customer. @Savvy Raj wrote almost on same topic in her buzz "https://www.bebee.com/producer/@savvy-raj/wisdom-of-change". In her Wisdom of Change Savvy has some challenging perspectives. There is also one more challenge for her as you wrote ARi in your buzz "Savvy Customers Expect Made-to-Measure Sales Experiences".
I invite @🐝 Fatima G. Williams, who also wrote a buzz with similar challenging idea to engage in this discussion. Her buss: Don't try to micro Manage yourself
is a sure joy to read. This urges me to invite also @CityVP 🐝 Manjit to the "discussion meal"
I enjoyed reading this buzz immensely.
Comments15/04/2017 #5 Dean Owen#3 I may have different views on the bailout as I think Geitner, Bernanke and Paulson did a tremendous job pulling the world out of the abiss. Should AIG have paid bonuses? Tough question as I do not know all the facts and the details of the contracts. But anyway I think AIG Japan came through the crisis with their good reputation intact as Japan was sort of ringfenced. It's a good company, and I can't say the same about Freddie Mac and Fannie Mae and the ratings agencies....14/04/2017 #4 Liesbeth Leysen, MSc. Brand Ambassador beBee, Inc.great one, love it!14/04/2017 #3 CityVP 🐝 ManjitI dream of learning a Hakka and being a part of a group that starts their gathering with one.
As for the video I hope it does not start a new trend of rugby tackling people because there have been some weird trends that have led to people doing dangerous things - despite the fact that we may love this commercial because we would never think to rugby tackle people.
Of course I never realized that Tokyo was such a dangerous place :-)
As for AIG a nice advert or a sport sponsorship does not make the past go away https://www.thebalance.com/aig-bailout-cost-timeline-bonuses-causes-effects-3305693
For sure ads like this work but that is because short-term thinking works and we are still a world swayed by marketing images rather than integrated thinking and long-term value.
As for the All-Blacks - without any marketing what is not to love about them.
- Producer10/04/2017Can You Really "Build" A Personal Brand?This is the 26 edition of this co-authored post that Phil Friedman and I started way back in the day over in the Lumpy Kingdom Of The Mighty Microsoft Hamsters, and have carried over here to beBee. As writers we get a lot of joy and personal...
Comments12/04/2017 #34 Phil Friedman#27 @Peter Altschuler > "... audio and video should ... go beyond letting people hear a voice and its inflections or see a face and its expressions. Good writers can convey all that in print."
Amen! And thank the gods for someone, in this case, a top-flight writer saying it out loud. I am so tired of being told how the written word leaves out important cues as to what is actually being said. To my mind, when that happens, more often than not the writing is poor or the reading is below par. I did an experiment to confirm that theory a while ago, in my sojourn into doing Stand-up Comedy via the written word. Most readers responded, saying they could sense the cadence and inflection, and hear the delivery in their Mind's ear. Anyone interested can see for themselves:
Cheers!12/04/2017 #32 CityVP 🐝 Manjit#30 Hi @Milos Djukic let me take it down a different direction. Andy Murray is a personal brand, Bill Murray is a personal brand, Jim Murray is a personal brand, but that does not mean that every Murray is a personal brand, there are a curry of Murrays who are simply vindaloo. As Jim says many people don't have the know-how or the ability to build a personal brand.
So what I am saying is that there is a great difference between professional personal brand and mass personal branding. Now let's take the case of Matthew John Murray http://murderpedia.org/male.M/m/murray-matthew.htm I really don't care about his personal brand, Mass personal brand and warped psychology are awful bed partners, Lennon's killer shot him because he thought he would gain his "aura" by doing so. In the case of M.J. Murray, it was more simple, he was just batshit crazy.
I will introduce John D. Murray. Now this guy should have a personal brand and the idea of mass personal branding is good for his business. This is because he is plastic surgeon. Cosmetic surgery is his life blood and the more image conscious people get the more they seek nip and tuck and lot of nip, nip, nip. As brands get diluted how do we sort out which curry of Murray is becoming what type of vindaloo?
At the end of the day attention is reduced to the visual, where there was 32 seconds to decide the MPB of a person, the greater mass personal branding grows, the shorter the attention span - so soon it will be 8 seconds to decide, and who knows how quick snap judgements will be made. In other words mass personal branding is not MPH or Miles Per Hour, it is MPB Miles Per Bullshit. It is at this point people are not product, but I have no problem with professionals selling a great personal brand.12/04/2017 #28 Donna-Luisa EversleyOk guys, One day I will read your' He said He said 'in voices I have for you guys in my head and post it online :-) You will probably fall over laughing, but I sure get a kick out of these very spirited discussions. Now let me say, after much thought IMHO - a personal brand is indeed different in how it is promoted from products or services. It cannot speak or distinguish itself, nor is it able to differentiate its purpose. That is done by marketers and product creators. The effectiveness of branding will be master through many types of personalities pitching and showcasing its 'form' to differentiate its purpose based on their views. Personal branding is as the person presents themselves. Even with coaching or a script, that personal brand is subjected to emotional triggers which are formed based on interaction, authenticity and trust. There are good brands and bad brands. Both products and people. Yes, as you observed if they are using a script they will at some point stray and then the image created changes. Reality bites.
Thanks for the vote of confidence @Jim Murray and @Phil Friedman Excellent discussion , will probably have to come back.. It has me thinking... great stuff guys!12/04/2017 #27 Peter AltschulerDear Wise Guys, Do not do video. Do not pass go. Do not collect $200.
You're right, Jim. Writers write. Their thinking and rethinking, writing and rewriting is what makes their arguments compelling, convincing and, if God is good, concise.
You could turn what you write into podcasts or video, working from the printed page or notes. That would satisfy those who learn better by hearing or by hearing and seeing. Yet audio and video should be used with a purpose. They should go beyond letting people hear a voice and its inflections or see a face and its expressions. Good writers can convey all that in print. And you and Phil do.
It might be nice to listen to a podcast while driving or watch a video when you're trying to avoid being noticed on United flights. But both risk distraction and a loss of concentration. That's why writing that demands your attention and engages your senses (to hear the spoken nuance and to see the likely glance) still endures.11/04/2017 #24 Anonymous@Jim Murray "And I defined that persona, not based on what you think you are, but on what I think you are." Precisely. It is what I receive from you that defines you to me. How could you define you to me without me. You would just be talking to yourself. You are not though.11/04/2017 #23 Franci🐝Eugenia HoffmanOutstanding post, Jim, and Phil. I think of a personal brand as one's reputation or persona. It's ours to create, protect and maintain. I like your statement in the Postscript-"It needs to cared for and tweaked constantly, and the best way to deal with the responsibility of a personal brand is to accept that the management of it is not just a project but a part of your life and a professional."11/04/2017 #22 Jerry FletcherThanks guys. Twice today I've used this word to respond to a post here on beBee: Authentic.
In my view, whether it is a personal or product brand if it is not authentic it will not be trusted. I believe Brand is the outcome of trust. You will have a personal brand because of human nature and the way we tend to compartmentalize things. The box your brand winds up in comes down to the trust you engender.11/04/2017 #21 Brian McKenzieI have a digital ambivalence to the social media thing. I have spent a very long career being an anonymous nobody - and I am damned good at it. I can walk through a room, pick the brains I want and noone would remeber me ten minutes or an hour later. I understand that my digital brand lasts about 6 seconds.....significantly less than Andrew the Nugg Guy. And there are many days it pisses me off.
Luckily, there is a new war coming and I will get to disappear again - same game as it always was.
- Producer10/04/2017James the hatterJames makes hats. He’s a hatter. James also sells his hats in an open market. At the market, most people merely pass his stall without much interest. From time to time however people stop to view the hats on display. Some of these people engage...
Comments10/04/2017 #5 Ian Weinberg#4 Thanks for the complimentary words @CityVP 🐝 Manjit and thanks as always for the enlightenment. To be quite honest, I'm not sure how this buzz morphed into this form. I had set out with the theme in mind of whether each individual is destined to remain in their subjective space, resonating only with elements that are synchronous with their subjectivity - kind of multiple universes. Following from this I mulled over if it were possible to break down the barriers between 'universes' and effect subjective change in individuals through greater receptivity. So I began writing from the ground up and before I knew it, I had gone into a whole different space. I imagine in this case, the right hemisphere surely led the left! Anyway, I'll pick up on the original theme in a future post.10/04/2017 #4 CityVP 🐝 ManjitDear @Ian Weinberg it was Edward de Bono who created the "Six Thinking Hats", but you have just created here the "Four Life Hats" In understanding that in this context there are four hats, I can see how we can be prepared for each of these hats but why it is desirable to channel energy to the two that create the greatest value add relationship. Peppers and Rodgers produced a far less elegant version of the two darker hats when they came up with their BZ's . BZ = Below Zero customers - customers who not only who consume time but create a cost for the business. Here is their framework
Four Types of Customers
Your Four Life Hats is something I find in comparison to be more elegant. It places our focus on the value relationship whereas in the Four Types of Customers my mind instantly gravitates to the BZ classification. I welcome more subtlety and nuance and these are life skills which I too can develop with much greater mindfulness - and that is not a given in the actual practice of relationship - what seems like a rational 2 x 2 decision box is far more complex and that best informs the way we learn and grow because discernment is at work here.10/04/2017 #2 Gert Scholtz@Ian Weinberg In a few sentences you encapsulate what it is to write on social media: "We create that which reflects our essence and we put it out there. We expose ourselves to the elements. Indeed we experience personal gratification from the doing and the creating. We also experience gratification from those that engage with us and establish rapport." It's about finding your personal hat and coat I might say. I tip my hat to your good illustrative story Ian.10/04/2017 #1 Deb 🐝 HelfrichA simple, yet powerful fable, @Ian Weinberg. It is all about what is in someone's head, regarding hats, and our time is best spent engaging with the hat-people of the world. They are out there. And our little zone of happiness and efficiency comes about by focusing on how to reach and inspire the milliners.
- Producer08/04/20173 Signs You Might Be Spending Time With The Wrong Social Media “Influencers”Social media platforms are evolving at a rapid pace and new ways to connect are changing daily. Early adopters are leveraging the different platforms and fighting to create the image that they are social media “influencers.” The issue with social...
Comments10/04/2017 #13 Larry Boyer, 🐝 Brand AmbassadorMinding your associations is a fundamental principle of success. Online influencers are just the same. Be careful about what you fill your mind with because it will impact the way you think about the world - and that can make all the difference in yoiur life.08/04/2017 #5 Martin WrightExcellent post
Often it is not us the clients who determine who the influencers are - these are often chosen by the owners of the Social Media Site. As part of the reaction against that on Linkedin there is a group called "The Unfluencers" which has some of the most active and supportive people on LinkedIn.
Influence is an ephemeral beast adn sometimes it is not always clear who is influencing whom.08/04/2017 #1 John White, MBA@Jack Kosakowski thanks for sharing these great insights with the community here on beBee. I wrote a similar post on Inc. a while back advising companies on what to look for in their "social media guru" prior to hiring them and how to determine if they're legit or a faker. However, your post points out several things I left out of mine. I especially like the point you make about true influencers having their head down. Nice read.
- Producer07/04/2017Content Creation, A Must To Attract Audience And ConsumersCommunication proliferates over the internet and content is king. With so much information available your point of differentiation is through how valuable and entertaining your content is. You must be able to attract and hold the attention of...
Comments08/04/2017 #23 Phil Friedman#21 JCR > "Content is king, and if you want to be the king of social networks you must dedicate time and effort into your content creation."
As a writer and marketer, I find this post to be exceedingly meaningful. For the obverse of Javier's statement above is, if you want to be king of social networking platforms, you must place appropriate value on the content that is created and posted on your site.
No argument from me on this. BecauseI believe that, for example, LinkedIn's huge surge in growth came immediately following its introduction of its longe-form post publishing sub-plstform. And I suggest to beBee it would do well not to underestimate the value of its Producer. Cheerss!07/04/2017 #22 David B. GrinbergThanks so much, Juan, for such a comprehensive, well-researched, educational and instructive buzz with outstanding advice about content creation. You make so many excellent points I don't know where to begin. Thus, let me just say you deserve accolades for another brilliant buzz!07/04/2017 #20 Franci🐝Eugenia HoffmanOutstanding job of educating your readers about the importance of content. Clear and to the point advice which your post is an excellent example of content, in itself. Quality content sets the stage, draws the audience, and hopefully guarantees the need for a repeat performance.07/04/2017 #19 stephan metral 🐝 Innovative Brand AmbassadorTwitter's followers...to be precise. I believe a lot in external audience outreach thanks to affinity propagation, because you never know from where the next opportunity in life will come from..and that is gooood, you are always surprised, genuine and authentic ....and you do not have time to fake your attitude for a money wise purpose...and your prospect feels it, which in fact build the essential of a relationship: TRUST !07/04/2017 #16 stephan metral 🐝 Innovative Brand Ambassador@Juan Imaz You should reaaly make a video with this and make it viral, that would attract the best and numerous quality content producers that are struggling on other blogs to get affinities with their peers and mindset alike on http://bebee.com07/04/2017 #14 Matt 🐝 Sweetwood¨Content is king, and if you want to be the king of social networks you must dedicate time and effort into your content creation.¨
Javier Camara, CEO of beBee - And that's why I produced over 200 pieces of high-quality (hopefully) content this past year! Great post. Content is King! Buzz On!07/04/2017 #13 Vincent 🐝 Manlapaz@Juan Imaz - Good read. Thanks for sharing. I like what you have said about the platform:
"beBee was developed to inspire and motivate your content creation through its many features and interest based hives though which you can create, showcase and share your content to create a strong personal brand".07/04/2017 #11 Robert CormackAll good points, @Juan Imaz, and timely considering the amount of information out there. I always tell people that one article, well researched, and written with care and accuracy (and interest) is worth ten articles that seem to double for streams of consciousness. On any social media site, I look for interesting posts, original in thought, and captivating in language. I'll tell you how you score on social media. It's when people comment saying, "I never would have thought of that." That means you're giving people something they wouldn't get anywhere else. That's the value of social media. Thanks for the post.07/04/2017 #10 Paul "Pablo" CroubalianThe nicest thing about good content is that it's evergreen. Last summer I acted on a Home Depot article that led me past three of their competitors to buy what I needed. That post was written in 2008 and still selling in 2016. Nothing else I can think of can do that. Of course, that makes calculating an ROI next to impossible. The R is of near infinite duration.
- 06/04/201725 Content Marketing Stats to Guide Your 2017 Strategywww.snapapp.com With 2016 coming to a close, now is the time to look ahead and start planning for the lap around the sun. And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can...
Comments06/04/2017 #3 CityVP 🐝 ManjitAttention spans are dire (32 seconds) so there is snackable content. I like to call that type of content "tire-kickers" as in people who don't buy a car but just come into a showroom to kick the tire.
Good news in this data is the people who look for buyers, are generating leads on long-form content, but it is the visual component that is a challenge.
Visual communication is a natural way for people to consume content. Glad I am not in the content marketing business but very good pointers to what is changing in this landscape.
What all of this says to me is that if marketers wants to be a pro at this, don't be hokey and the marketing equivalent of a kindergarten cop. Me thinks I need to go on a photography course if I ever do get serious about content marketing.
Comments04/04/2017 #1 CityVP 🐝 ManjitHi Ravi, glad to become acqainted with you. I can see from your prior buzzes that you have been on beBee since the start of the New Year. So I offer my very belated welcome to you and thank you for connecting.
Global brands is the part of branding that I absolutely love - because of the sheer scale and magnitude of the brand work. When I come across top agencies and their strategists and creatives, it is just a different dimension that this work is conducted in and there is amazing work out there.
Just the scale of spend is mind-boggling never mind the messaging, identity, promise and creative. I admire the big leagues and the mindset and kahuna's required to represent clients at this level.
- 03/04/2017some thoughts on how musicians are making a living thanks to the internet these daysThe Web Screws Artists Again... By Letting Them Have A Normal Lifewww.techdirt.com For pretty much all of the history of Techdirt, we've been hearing from the legacy entertainment industries about how the internet has been destroying art and destroying culture. They were making things worse, and we'd have more...
Comments03/04/2017 #1 CityVP 🐝 ManjitI like the part of the article that says
"For those lucky few rising to the top, i.e., artists who have mastered the “dark arts” of social media marketing, they can take significant control of their lives and livelihood."
Artists are personal brands, there is no question about that and while not all personal brands need be artists, there has to be an artistic dimension to that brand.
For artists the measure is not the quality of their personal branding efforts but as the article says the mastering the dark arts of social media marketing - and here it is understanding the analytics component, which enables someone like a Gary Vaynerchuk to represent an artist because he understands how the data analytics work and how pay is measured with play.
It is a totally different ball-game and the artists today are the pioneers of the way artists take control of their brand and more importantly their business.
We get so enamoured by terms like personal brand and social media marketing that we forget that this is just an element of an artist running their own business and what an artist outsources so they can concentrate on the chief value add that best serves their time.
- Producer01/04/2017Is Social Media A Waste of TimeThere are distinct periods in my life when i didn't use social media at all. From birth to 18 i had never even heard of Facebook. I distinctly remember getting Facebook because I wanted to see what my college roommates looked like and they had it....
Comments03/04/2017 #25 Susan 🐝 Botello#24 Thank you @Deb 🐝 Helfrich! @Lyon Brave Love your name! Do you have experience with making videos? It's all about the story and that is to begin. If you have none then go for a walk with your phone, turn on the camera and select video. Without worrying about any settings or anything, yet...turn your phone horizontally to resemble a movie screen or television format format. Look around you and think "interesting" and begin to record 4 to 10 second clips. Just do it. No story in mind yet. Your story is your experience right now. Then sit somewhere, perhaps enjoy a coffee. Look at your video clips and notice what is awesome about each of them and what is not. You are your own best critic. Then go out again taking those things into consideration. Whatever you don't like, delete. Get close to your subjects to record them and shoot "scenes" by capturing them steadily panning (moving your camera to the right or left) much slower than you would feel like you should. Keep your elbows close to your hips and perhaps rest them on your hips or lean against a wall or post to help keep your shots steady. This is just to start. To begin without training, you can be your own teacher. You have watched videos and films which are professional and use them as a guide. When you begin to realize what you can do you will also realize the clips, perhaps re-arranged, begin to form a story or visual sensation. Then contact me and we can do a consultation. There is a limit on comments so I can't go further here.03/04/2017 #24 Deb 🐝 Helfrich#10 Let's get you a mentor! @Susan 🐝 Botello - here's an introduction to someone with big dreams and raw talent waiting to be channeled: "I have been browsing cameras on Amazon. I am definitely-in the beginning phase of thinking out my first independent film. I will be looking into that mobile film festival too. "
@Lyon Brave - Has stories and she knows how to use them. Can you point her in the right direction to start to take concrete steps toward bringing her first story into movie production?02/04/2017 #23 Anonymous#22 Wow - you are a true wordsmith - how do you do that - I think but cannot articulate. Don't think many people actually understand the wprds they use or its origin - methinks marketers/sales people are messing with our means of communication to further their dastardly deeds. Am very happy that today I did not encounter any sales people and had a truly sociable day, my friend came over for a good old chinwag - I walked over and admired the garage my neighbour is building and then I lent against the fence so my other neighbour could have a little nag about her problems with her dog, to complete the day I shared some vanilla ice cream drowning in cassis with a friend who is visiting for a few days. Thank you for replying to my comment.02/04/2017 #22 CityVP 🐝 Manjit#17 Hi @Helena Jansen van Vuuren it is simply perspective. If we live in a bubble of marketing or our professional experience emanates from an image based view of the world, then the way we paint personal brand is with the same brush.
Unfortunately when it is we the regular citizens of the human race who get painted over, we assume that is way for everyone because we assume the expertise of the people who give us this air-brushed version of life, must be on the leading edge. Often they are not - it is an unquestioned assumption in a world that at least I am willing to question.
There are times when it makes absolute sense to have a brand and in the world of artists coupled with a world of consumed attention span, social media can be a product or service showcase. The fact that we link the word "marketing" to social media, tells us what the word "social" really is. It is old fashioned marketing from a profession which still draws its references from a 20th Century mindset. Do I want to live in a world of soundbites and quotes, where thinking is group-think? I don't think so.
There is digital, but this is a different ball game, it is one that marketers are beginning to adapt to but it is not a subjective measure of social media, which includes subjective images such as personal branding. Digital now contains objective measures of media use. The question is that when we become units to be measured, sliced, diced and then marketed to, what is "social" about that?02/04/2017 #21 Jim Murray@Lyon Brave The answer to every question about the utility of social media or any media for that matter always begins with three words..."It all depends". It all depends on what you're looking for. It all depends on what you do. It all depends on what your strategy is. Doesn't sound to me like you really understand any of that stuff. So maybe you should sit down, off line, and figure it out. You're a writer. Write yourself a strategy. Create a personal brand. Figure out what's needed in your postings to let people know what you can do for them. The people who win, at either building an audience or finding clients or customers, are the ones who have that figured out and execute it every day. You sound like a lot of people I come across these days....cynical about social media without really understanding why. Most people, in point of fact, are either not inclined or not capable of doing all the work that's required on a long term ongoing basis to make it work for them. The ones who are equipped are the ones who succeed. Social Media Darwinism 101. You asked for an opinion. You got one. Have a great day.02/04/2017 #17 Anonymous#15 'I am so old'.....probably older...haha ....really appreciate that you confirmed my suspicions....am very wary about all these buzz words for the same ol' same ol'....and of course do not question...forget how many times I have been told 'you may be too old to understand' 'but believe for £xxx an hour I will deliver even if I can't explain it to you'....it is only a newly labelled world!02/04/2017 #15 CityVP 🐝 ManjitI am old so I grew up in the ancient era of punk rock. In those good old days we had the Sex Pistols and they produced an album called "Never Mind the Bollocks" https://www.youtube.com/watch?v=bucVwI0RfEg and despite all my worldly personal development and growth in the last 20 years, when I listen to this album I regress back into the 16 year old I used to be when this album was released.
The reality of the Sex Pistols was two fold, the commercial acumen of Malcolm McLaren to take punk rock from the street culture of New York and turn into a business and streets of gold with many commercial punk bands emanating from London. What is important in the context of what you are saying is that the lead singer Johnny Rotten, reverted to his real name John Lyndon, and created what McLaren and Lyndon had actually created PUBLIC IMAGE LTD
The needle on personal brand has not moved since, we are engaged in the same marketing bollocks that made these groups cultural phenomena and brought the Sex Pistols album into collective conscious - though most people have by now forgotten some of the great lyrics on that album, which include "fuck this, fuck that" - an attitude which culminated in Sid Vicious killing his girlfriend Nancy Sprungen and then himself in a bath. Sid Vicious became a personal brand and got lost in that marketed identity. His real name was John Beverly. The irony today is that nobody remembers John Beverly.
We are all still living in PUBLIC IMAGE LTD http://www.pilofficial.com/info.html and John Lydon continues to make good money and he can consider himself an artist - a rich artist that played the game and knew our life remains PIL. It is what it is, but we have the choice today of continuing to sound like marketing reps or talk in the human voice - whether poor or not poor.02/04/2017 #14 Paul "Pablo" CroubalianIs social media a waste of time? No, but it can be.
It is insanely difficult to gauge the ROI (return on investment, in this case, investment is mostly time.) from social media activities.
If you can't gauge the Return accurately, then you must cut the investment side of the equation to something you can live with. Preferably, it should be as close to zero as possible. If the I in ROI is low enough, the R becomes good even if it can't be accurately measured02/04/2017 #13 stephan metral 🐝 Innovative Brand AmbassadorNow...One thing: You got talent! So...make it shine !...Never back down ! We need you to stand out, write, screenplay, pre-produce, post produce and webcast...after going TV or silver screen will depend on the socialmedia audience metrics you will get...don't worry about success, everyone i know seeking for it..never found it...it is success that finds you..because you follow your unique path...Success isn't riding on highways! It seeks for the dust trail of a lone pathfinder. Be (beBee) You ! @Lyon Brave , @Javier 🐝 beBee do you confirm ?02/04/2017 #12 stephan metral 🐝 Innovative Brand AmbassadorGreat question & relevant post @Lyon Brave, keep the faith in what you intend to do, don't bother others opinion ( good ones..keep them hahaha) Follow your instinct: @John White, MBA & @Matt 🐝 Sweetwood are great believer that Scoial Media is a Lifestyle..in some ways it is true...as per @Javier 🐝 beBee founder of beBee dogma, beBee is for everyone, everywhere, any time...it transcend human kind because it is on basic mode free to/&/for use...following rule of gamification and it connect you to people you don't know...means you will get wanted or not ...an audience.
As far as i am concern, i agree with my peers mindset...and i would add that socialmedia is a discipline, an industry with a wide array of set of tools....beBee disrupt that because beBee isn't a tool. beBee is a cyber life form of Ai (Yes artificial intelligence)...because it applies the rules of affinity propagation technologically & literally talking: see my definitions in this article: https://www.bebee.com/producer/@stephan-metral/in-depth-with-affinity-propagation-let-set-the-stage02/04/2017 #8 Deb 🐝 HelfrichHell, yes - to answer your titular question, @Lyon Brave. If you don't have a clear WHY. It will suck your time and string you out like any addictive pleasure, unless you make it into your art.
Own your why and communicate it in every single post. I'd now love to connect with X. Your writing is strong enough to attract whatever you can decide to ask for.
In the biz world, it is a CTA - call to action. But there is nothing wrong with having one that says - "I am searching for a mentor who will give me a shot to be a New Yorker staff writer." Or whatever on earth you want.
Social media is moving so fast, you can pick a destiny a week and try a few on for size. For instance, we've got a great bee running a mobile film festival - she showcases only films created on mobile phones. I know you've got a bit of performance artist in you.
Or ask to meet someone who can introduce you to 3 gallery owners who specialize in artists just breaking into the commercial painting world.
True story, last week I read the screenplay of a young kid who found his producing partner in the back of his Uber pick-up. They are now inseparable and have a kick-ass screenplay that is very likely to get green-lit. He told this random stranger his dream and now it is in progress.
With your writing you can tell hundreds, if not thousands of people your dreams....... One may not arrive next week, but something will if you simply stay motivated to communicate what you need next with a clarity that people can respond to.02/04/2017 #7 Franci🐝Eugenia HoffmanI believe social media is what you make it. Also, it depends on your lifestyle and how you use it. I enjoy the reading, sharing and communicating part of social media, however, it can easily be addicting and overwhelming if you let it. I make myself get up from my computer and walk away.
- Producer24/03/2017On Producer Posts; Statistics Versus EngagementMysterious --yet who can deny it's tangibility?There is no yardstick --no altimeter to inform/quantify the distance twixt engagement's eternal meaning ....resonating, quivering subjective sensationsand...... the sea level atmospheric pressure at...
Comments03/04/2017 #47 Gerald Hecht#46 @Praveen Raj Gullepalli Ithat is what I put, haha --didn't even know what was going on; what a mess...not as bad as last August or the hurricanes ...as far as I can tell; but I can't tell much...I opened the door; half asleep, after the alert went off...and something hit me in the head; part of a tree or something; time to "take the old fashioned mental health day"...02/04/2017 #42 Gerald Hecht#40 @Praveen Raj Gullepalli I (if it's okay) do want to PM you with some questions...I can already tell that I've gotten upset just thinking about some of these issues... I actually was fairly balanced until hearing about exploitation of Ayurvedic wisdom...it's the same feeling as someone claiming to be a ___; I'll be in touch.02/04/2017 #41 Gerald Hecht#40 @Praveen Raj Gullepalli it's the habitat damage and (Heaven Forbid) the shortage, extinction of these precious plant gifts which (as you know) are only one part of the system of Ayurvedic Medicine that is the most heartbreaking thing I can imagine. Anecdotally, the view that "Western Medicine" is the only medicine is ubiquitous in my neck of the woods.I really yearn "to go back to school" (in the truest sense) toward the goal of really learning this from a real master...and (again in my neck of the woods) I don't even know where to start.
I have always been drawn to everything about it as a healing approach ; the Dosha balancing principles (the way the number 3 is used as a foundation to the initial "diagnosis" (type)...the balancing of potential "2 on 1" imbalances as the cause of "losing one's ease" thus putting one in a state of dis-ease; the "default" being ease.
In a fundamental way "Western" Medicine/biomedical research is insane...the initial assumption (when you visit a physician) is that SOMETHING IS WRONG WITH YOU...it's just a question of finding out what...the whole idea is INSANE...the more you think about it, yet that is the whole FOUNDATION OF MEDICAL SCHOOL --find out and treat the thing that's broken.
In Ayurvedic, the initial assumption is that NOTHING is wrong with you.
They don't teach "how to diagnose health) in medical school. If you go to a physician...you will leave with a prescription (Rx), a Diagnosis (Dx), a Prognosis (Px)...if that's not crazy, I don't know what is...I do know what my people in my age group (who have bought into that "Western" thing) look and act like ...and it's usually different from how I look and act (based on comments overheard, and I was going to insert an "lol" here...02/04/2017 #40 Praveen Raj Gullepalli#38 LOL Gerry...Cindy is no lauping matter...oops..I mean laughing matter ;) Heck, even my Grandma (may she be at peace) loved her songs. Ayurveda is an ancient healing tradition and there is lots that is yet untapped in tomes pertaining to that natural treasure. Glad that some research is still on somewhere on it. I met a person in Delhi recently who actually is consulted when some proprietary ayurvedic remedies do not work as expected. He told me that he has a concoction for curing blood cancer and even HIV. One never knows! Had profit not been the overt and ulterior motive of most pharmaceutical companies am sure humanity could have been rid of all maladies long ago. I wonder how many rare herbs have already become unknown, inaccessible or extinct as on date. Always good to hear from you...PM or otherwise. ;)01/04/2017 #38 Gerald Hecht#37 oh @Praveen Raj Gullepalli I must groan out loud; I set myself up for that one --bigtime ;-)
BTW, I saw a cool study on some of the properties of Ashwagandha...I've always known that one is a very special one...to the point that I don't go around advoc...well; the study is really just a "scratching the surface" but --if it helps someone who has never heard of it before...it's a good deed...right? You can lead a horse to the thingie and all that..(whoa, the word horse even found its way in...wasn't preplanned) --you know I really don't think that I was born into the proper geopolitical...whatever; sorry it's no good complaining --recent developments here are so strange...automatically has been drawing me to trying to figure out what I must have done wrong on my last spin of the wheel.
You know that Todd Rundgren song about karma --the one called "the wheel"? The opening lines are something like:
"some people think life's like a merry go round...I think it's more like a ferris wheel; sometimes you're up, sometimes you're down, sometimes ya just don't know what to feel"
anyway I'm rambling like this is a PM or something -- sorry.
That was a good one though...a "Cindy Lauper zinger"...never saw it coming, lol!01/04/2017 #36 Gerald Hecht#32 @CityVP 🐝 Manjit Yes --sometimes "abscissa" is code for Cyndi Lauper's storied Horizontal "She Bop" of old...umm; oh yeah...I almost forgot...I think the poetic image I was shootin' for was the "curvature of the earth thingie" (the mast of "the distant ship on the horizon"...(static)...you are..(static)...only coming through in ...aves...y...r lip...move...but ...what...say"...failure of Euclidean Geometry/Cartesian Plane ....flat earth....no...t acceptable (static)...alterna...do you copy..."Ahh Houston...Columbus here...we are having a little prob...thruster contr...
....01/04/2017 #32 CityVP 🐝 ManjitI tried to find out what abscissa is before I did anything and the definition that came back was "In mathematics, an abscissa is the number whose absolute value (modulus) is the perpendicular distance of a point from the vertical axis. Usually this is the horizontal coordinate of a point in a two-dimensional rectangular Cartesian coordinate system.
Now I know my abscissa from my ordinate I can now see the point, except I think the whole statistical-engagement thing has less to do with precise fields like mathematics and much more to do with subjective fields like sexuality, where engagement is telling people to look at how big our graph is and that in turn creates new meaning to "the shrinking distance between the crow's nest of the mast".
This also explains why people have lost interest in the depth of mathematics and long-form media; instead embracing the relative sizing of comparing candycrush scores, shared starfucking minutia, saying obvious things to soundbites of throwaway quotes and most importantly, exhibiting our throbbing (and therefore numerically engaging) social graph.
Where yesterday there was meaning, today there are marketers. Yes, marketers have the barometer to all of this shivering but engaging quivering.
- Producer28/03/2017Brand to Personal BrandingImage credit: gourmay.net We made an interesting choice when we decided to use the word brand in our professional identity and call it a personal brand. The problem is that “personal brand” is an oxymoron; there is nothing personal about a...
Comments31/03/2017 #26 CityVP 🐝 ManjitPersonal brand is a choice but it is not promoted as a choice but as a necessity. What it actually does is increase the noise on how to market, and the more one focuses upon it, the more the conversation becomes flooded with personal brand strategies and from there whole polemics about marketing. At a certain point this becomes the main subject rather than the what branding is supposed to have made memorable.
Ultimately this leads to a massive personal branding push and anyone who knows that brand push = brand dilution, and brand dilution defeats the whole purpose of personal branding to begin with. Brand dilution is a problem because it is waste - there is no guarantee that a person stands out, if everyone is doing the same thing - and of course when everyone is doing the same thing, the person who stands out - and that is what creates homogeneity in our world.
Next week I am writing a story about two young people who have adopted personal brand strategies. One in their business and social life and the other as a student of personal branding. In writing them I am going to keep an open mind and in so doing, it will be interesting if it changes certain views I have about personal brand, especially if the people who are then made memorable are those that I would never actually want to socialize with.
Brand does have a purpose and it is where the few stand out from the rest. If everybody is a brand then what is the actual value of that brand, it becomes a nonsense statement - one which replaces the word human being with personal brand. We are still suffering from the HR profession turning human being into both "human capital" and "human resources".30/03/2017 #24 Randall BurnsOMG! Thank You @Sara Jacobovici I've been trying to get my head around the whole concept of personal "Branding", and quite frankly, i don't get it. I agree with your sentiments completely. I just read a great article by @Jim Murray about "Branding" which put a smile on my face.28/03/2017 #17 Alan CullerThanks for your clarification on personal branding @Sara Jacobovici
I colleague once gave me some advice about my website and business identity "A client will only have one Rolodex card for you" he said. (Rolodex? Shows you how long ago this was?)
He went on to advise me that my work with leadership and organizations was what I was known for -not my work with customers. I listened to him and it was easier to market, but it wiped out sales and customer service engagements.
I got the bit about focus -I'm often telling my clients to focus on core customers and core products, but for the sake of memorability I gave up a part of my identity and some work I enjoy.28/03/2017 #15 Harvey LloydPersonal Branding i believe in its early phases was probably exchangeable with identity. Like most things though we take it to the extreme. Cant remember where i read it but the writer stated that, "Never let your marketing over run your engineering". When you brand a product or yourself beyond your own capabilities you have done this. Now i am not referring to the marketing that your astronaut and you get hired and found out, you're not, by NASA.
No i am referring to that level of branding where the reader is taken to, just short of, a conclusion or understanding. Then they (reader) fill in the blanks. I like the word identity because it is permanently attached to your physical self. We can have similar brands but not similar identities.28/03/2017 #11 John Vaughan#9 Kewl, @Sara Jacobovici: "I don't need to invest who or what to be critical of"
For me ... It's my job. i.e. I do it 'professionally' and get paid for it (i.e. other people/companies invest in me). Apparently because I do it pretty well.
Actually, I tend focus my analytics on the 'what', wherefore' and 'why'. https://jcvtcsblog.wordpress.com/category/socialnet/
And - gotta admit - I have fun doin' it. Enjoy!
The 'who' stuff I generally leave to the amateurs.28/03/2017 #10 Ali 🐝 Anani, Brand Ambassador @beBeeDear @Sara Jacobovici- I have read many buzzes on beBee on personal branding. I must admit that I refrained from commenting on any of them because branding myself didn't appeal to me. Therefore your buzz touches my heart. Your writing "My challenge is how to communicate my identity to others; individuals, companies or organizations. I do that by appropriately putting a human face on who I am and a profile that includes every aspect of my identity, both personal and professional" therefore appeals to me. I share your point of view. Even if people wish to brand me I don't wish to brand myself. Thank you Sara for venting out what I wanted to say, but never did.
- Producer27/03/201712 Ways Social Media Can Elevate Your Personal & Professional Game In 20172016 was an excellent year for social media adoption.2017 should be even better! Your professional career, personal development, and future are waiting for you to capitalize.Here are 12 ways you can elevate your social game in 20171. ConnectGet...
Comments27/03/2017 #4 Lisa 🐝 GallagherFavor: @Jack Kosakowski, can you add your twitter profile to your homepage on beBee? When we share it will attach your twitter username automatically from beBee so you get notified it was tweeted. Some of us use an app for automated tweets too and it's nice to have the twitter handle if the person doesn't mind seeing their material every 6 hrs or so. ;-)27/03/2017 #2 CityVP 🐝 Manjit#1 Agree Jan, Jack is a fab addition to beBee. While I have different priorities right now so I am not looking to develop a brand presence or pursue business relationships.
His thinking in branding, sales and social selling/media is very practical and I prefer this form of action learning and in the long haul, when these things become relevant again in my life (and they will) I can engage appropriately in line with that future pathway. For now I observe rather than dig deep and what I observe is a very good and entrepreneurial mind.
- Producer22/03/2017We All Sell SomethingEverybody is selling something, be it a product, service, or themselves. A strong personal brand is crucial for you to sell yourself more effectively, be it for a promotion, change in job, business partnership or pitching.Social media and content...
Comments22/03/2017 #20 🐝 Fatima G. WilliamsI like the Jiz saw puzzle for personal branding. We are all selling something and social media justifies our purpose for the same. Our personal brand builds credibility for our selves and the services we sell . I'm positive that beBee provides greater opportunities and success. For professional and personal branding beBee has laid out the perfect platform. Thank you @Juan Imaz 🤗🐝🤗22/03/2017 #19 CityVP 🐝 ManjitJust because I am in a different space does not mean I can argue against this, this is the reality of the market of mass attention and I accept it as condition of this age, so it is that I make the following proposition.
I will seek to bring a student to beBee who is absolute and total in his dedication and mindset to personal brand.
In doing so, what he represents in belief and investment in personal branding, will also become the bridge for me between this learning space at beBee and my offline learning space at HMC.
I will provide an introductory buzz about him, but I also welcome all of my friends at beBee now to ask some questions and then I will present an interview with him and at that point, he will become a part of this community.
How does that sound? If you are all agreeable message me your questions you want this fervent student of personal branding to answer and I will begin to initiate the introductory buzz and then the interview buzz and then with him in person here as an active beBee member.22/03/2017 #16 Mamen 🐝 DelgadoGreat Producer @Juan Imaz, I like to say we are selling even when we are buying... 😉
It is a way of being on Earth, the way we move, we talk, we act and react... And overact sometimes...
And that is so because we never stop communicating, even on our owns we communicate with ourselves which is the primary relationship.
Thanks for sharing this gift!! 😘22/03/2017 #14 Gert Scholtz@Juan Imaz Thank you for an excellent post Juan. I find it very interesting that leads coming from social media activities are seven time more likely to convert. There are a number of Bees that have mentioned their activity on beBee has resulted in more business opportunities and sales.22/03/2017 #13 AnonymousThank you @Juan Imaz for sharing your consistent educational approach.
You are right, Social Media is not the enemy, but can be one of the greatest tools to People, advancing themselves personally and professionally. beBee engages all users in realizing that their branding / social media usage should be the story they want to share about themselves for the world to see. That lasting impact, beyond all existing virtual walls, enlights our own relevant and singular commintments to make us more approachable to others. Well done ! :)22/03/2017 #4 Tausif MundrawalaBranding oneself is not an easy task to achieve. It needs regular nurturing in order to put oneself forth in front of an entire world. Not only regularly commenting and reading one's buzzes, one should even try to encourage others to present their best to this universe. I am glad to be a part of this wonderful platform who have recognized my efforts of serious personal brand building. I have always loved helping others which is bearing fruit in the form of being a bee on beBee.
An excellent buzz to begin my day, @Juan Imaz22/03/2017 #3 Harvey LloydI am usually the late adopter to most things. Branding was and is no different. This article helped me make the connection between branding, our website, social media and our goals of customer interaction.
The funny thing is i have read enough material about branding to cause brain freeze up, but this article really cleared some things up in making those connections from such diverse resources..
Thanks @Juan Imaz
Comments17/03/2017 #1 CityVP 🐝 ManjitAn interesting graphic which should change with the politics of the time and the zeitgeist. "Cause marketing" for me is a horrible word, either organizations are interested in cause or they are interested in marketing. Two conflate the two isn't necessary. I have not seen principles to cause marketing, because one person's education is another person's dogma, and corporations have been guilty of seeking the same rights that people do, by trying to be considered as persons. Corporations are not persons, but they can become servant leaders. The question is not if cause marketing brings attention to important issues, if issues are important then attention is natural. The question is whether corporations engage in short-termitis or are committed to the long-term transformation of this world, to respect people as people, and to be forces of enlightenment and not entitlement.
- Producer14/03/2017Be Aware! Somebody Is Googling You!The googling phenomena emerged. Increased time spent on the internet and social networking sites has led to ego surfing and checking others' online reputation and profiles. After meeting a new friend, going on a date, giving a pitch, doing a...
Comments16/03/2017 #35 Rodric LeerlingGreat article! Every time I talk to people about their online presence, they start realizing it's in fact Google who says who they are. Even before they were called for a meeting. With a strong online reputation business opportunities will grow significantly. Thanks for creating BeBee!15/03/2017 #22 David B. GrinbergThanks so much for this excellent advice, Juan, as always. I've tweeted and shared this post. I would reiterate your message to those who haven't Googled themselves. That is, do it ASAP and assess the results (especially first page). You need to know what others are seeing because, as Juan, @Javier 🐝 beBee @Matt 🐝 Sweetwood @John White, MBA and others have noted, your online content helps define your personal brand image. Thus, make sure you're getting the SEO results that are best for you. I suggest Googling your full name (in quotes) at least once a week. And, yes, leverage beBee at every available opportunity to build on and improve your Google SEO results. Or, in other words, keep buzzing -- and loudly!15/03/2017 #21 Wayne YoshidaExcellent information and advice, @Juan Imaz. I learned this "trick" a while ago when I discovered the hiring managers and co-workers at one of my previous companies used Google to examine and verify potential employees and their resumes and profiles. And very glad to see Google "likes beBee."
Online personal brand = reputation.14/03/2017 #19 CityVP 🐝 ManjitI want my personal google to keep enriching my learning journey and I want to focus on my personal privacy to ensure I don't make google personal. That then becomes a personal dynamic rather than personal linearity. Technology as an extension of ourselves is the creation of the system owner, but technology as an extension of our insight and humanity, that is recognizing the current limitations of the system. The system continues to drive behaviors. Unfortunately.14/03/2017 #18 Preston 🐝 Vander Ven@Juan Imaz Great Buzz and Tips. For every site that you do want your Target Market to see, Make sure that you name is a SEO KEYWORD. Allow the sites you want to been seen to come up first. For example, my goal is for my blogs to always appear on the first 2 pages of Google when someone types my name in the Search.
- Producer10/03/2017The Power of Friendship in Life and Why We Need FriendsThe following video inspired me to write this post. It's a very meaningful memory about the power of friendship. Have you recently thought about the most meaningful and happy moments in your life? Do they include friendships running through them?...
Comments12/03/2017 #24 Lisa 🐝 Gallagher#23 "Friendships are perfectly imperfect." I have found this to be so true over the years @Ivette K. Caballero. That's the beauty of friendships and what's even better is when we can laugh at our own imperfections with a good friend, while they laugh with us! I'm not sure about you but if I go any length of time without speaking to one of my good friends, I feel a void. Women are more social creatures than men and it has been proven we need each other. We can tell our good friends things we may never share with a man and they also get our quirky moods, humor etc... Great buzz!!11/03/2017 #17 Ivette K. Caballero#14 @CityVP 🐝 Manjit We need to spend time with people in order to know them, we need to listen more and talk less. Not doing so leads to misinterpretations, disagreements, and so on. Labeling people based on their age is what creates separation from each generation, sadly. Thank you for your objective observations and for sharing them.10/03/2017 #14 CityVP 🐝 Manjit#10 This "quality of friendship" is what millennials do so well and rarely get credit for, instead we question young people's attitude to work, drop a marketing label like millennials over them and judge individual relationships with a group moniker. The best thing I ever did was get involved with bright kids at my local college - it keeps my perspective grounded that every human being is unique.10/03/2017 #10 Ivette K. Caballero#6 @CityVP 🐝 Manjit Thank you for sharing your thoughts about friendship. It's true that media has contributed to distorting what friendship is all about. Having hundreds of connections/followers on social media doesn't translate to friendships; sadly, younger generations are the most impacted by this. "Our basic social drivers still emanate from the cave rather than emerge in 21st Century renaissance," another truth you share, thanks. I also prefer quality of friends rather than quantity. I wouldn't be able to dedicate quality time to hundreds of "friends." The meaning of friendships is taken so lightly.10/03/2017 #7 Ivette K. Caballero#3 @Javier 🐝 beBee Thank you for sharing your thoughts about friendship. Indeed, there's some superficiality through networking, it's not necessarily focused on making friends. We can have hundreds of connections online, some close ones, though the truth is that friendships require time, effort, and presence. However, you meet people online who become your friends. The key is that true friendships grow more beautifully offline. Face-to-face time is a must to develop healthy friendships, nothing can replace that. FRIENDS ARE VERY IMPORTANT!!! I completely agree with you.10/03/2017 #6 CityVP 🐝 ManjitThere is friendship and then there is the reality distortion field of media and then there is test of friendship. A part of tribal reality is fight or flight, which means our basic social drivers still emanate from the cave rather than emerge in 21st Century renaissance.
This is why I am fascinated by "small group friendships" - and the privacy and value of that - because there is an evolution in that and that is one of the dynamic things that I am observing that is worthy of being described "21st Century" evolution.
- 03/03/2017SEO TUTORIAL THAT YOU HAVE BEEN WAITING FOR – THE GUIDE TO BE #1 ON GOOGLESEO Tutorial That You Have Been Waiting For - The guide to be #1 on Googlebrand24.com Looking for an in-depth SEO tutorial that explains in simple terms what it takes to rank on Google? Look no further. This is the...
- Producer02/03/2017CEOs’ Online Presence Storms the WorkplaceAccording to a recent study by BRANDfog[i], an impressive 93% of survey respondents stated that socially engaged CEOs are builders of bridges with all stakeholders. Approximately 85% of businesses now have a social presence for their products, but...
Comments03/03/2017 #1 CityVP 🐝 ManjitMy issue with personal brand is that if you are going to engage in a personal brand then live it fully, live it big and work hard every moment to craft your life in what you believe in.
As much I can see Aleen, in the last month you have begun to bring your brand presence online. You started NET2WORK Solutions last year, you have selected a very good logo, you have the requisite personal charisma to shape a powerful personal brand and though I am not personally a fan of quotes, it is the way you have wrapped quotes in a particular style and way that shows me that you are someone who has assembled each piece of your brand and pieced it together to begin bringing your company online and to live what you believe in.
To this I say kudos because it is the very rare who have organized this way. In general I find the attempts at explaining personal brand mostly to be akin to PR shrill, with no distinctive quality and in a way that breeds cronyism. The initial roll out and presence I see from you is far removed from that D.I.Y. store form of personal branding that frankly is a joke. As I have said and will keep saying, once a person engages a personal brand it is a part of their life and being, there is no short-cut or halfway to this and I don't see any shortcuts that you have taken.
From all that I have seen you bring out on Youtube, LinkedIn, here at beBee, Twitter etc etc, my favourite is a small piece of the personal, a note from Omar on Instagram
That you used this one note means this note was personal for you and since it sits alone, you have honoured this note. So welcome to beBee Aleen (love your name BTW since it is memorable and A to Z) and I look forward to your contributions here. I give you great credit for starting your journey very well.
- Producer21/02/2017The Real Evan AlmightyI like to focus on people who deeply interest me and ignite my own imagination. Here I find a co-founder of a major startup called Evan Spiegel, who is the genius who is contributing to this idea called Snapchat and the formation of a company...
Comments22/02/2017 #3 CityVP 🐝 Manjit#2 Thank you for the correction Dean - I have amended and made a note plus added the Telegraph article to underscore this. Ultimately we have 5 single kids and 3 married kids in our family and all of those 11 have integrated snapchat into their lives. Sometimes success find the mother-load just like Zuckerberg found a reservoir of need that continues to be the gift that keeps on giving. The rest is simply us making mythologies out of these people.
There is strategy and there is phenomena. It is the secretive nature that creates phenomena not the openness - this is a digital oil well and eventually it becomes an oligopoly of a few. If beBee becomes a member of that oligopoly I don't have a problem with that - for me, this has become my personal space to think, and that is because the hives concept totally works for my way of discovery and learning. When I first wrote this I conflated Milo with Evan Spiegel because I came across this piece from Techcrunch and that is not learning, it is conflating.
Confirmed: Snapchat’s Evan Spiegel Is Kind Of An Ass
By conflating this with Milo all I do is descend into the gawker world and this is what led me to writing "Straightjacket"
@Aurorasa Sima made an interesting comment about unhappiness in the Straightjacket thread, straightjacket is my term for getting out-of-flow. I have no idea who Evan Spiegel is, but he is worth my attention because he built something that has changed the way things are being done in my own home. Milo just happens to be content item that my kids may choose to snapchat.22/02/2017 #2 Dean Owen"We don't necessarily want to be the first but we want to be the first to do it right" - I am not sure that with the ever accelerating pace of technology and speed to "bring to market", that this is a good strategy to pursue. He appears to have his finger on the pulse: knowing what people want before they even know what they want. One small typo - should be half a billion loss, not half a million.