- 23/10/201630 biggest brands on Facebook analyzed in-depth30 biggest brands on Facebook analyzed in-depth - quintly Blogwww.quintly.com The 30 biggest brands on Facebook. Analyzed in-depth. Get deep insights in the posting strategy from Startbucks, Oreo and...
Comments24/10/2016 #1 CityVP ManjitI was more interested in where Quintly themselves feature among the social analytics market players. At Predictive Analytics their review is about five pages in, which shows me just how many players are vying for attention in this space http://www.predictiveanalyticstoday.com/category/social-analytics/ View moreI was more interested in where Quintly themselves feature among the social analytics market players. At Predictive Analytics their review is about five pages in, which shows me just how many players are vying for attention in this space http://www.predictiveanalyticstoday.com/category/social-analytics/ There is no real review at this site, but at Capterra they provide screenshot views and that is more insightful http://www.capterra.com/social-media-marketing-software/spotlight/136178/quintly/quintly Interestingly Quintly offer a free service for very minimal reporting and that is on top of a 14 day free trial for the priced options. This is what is most bewildering about the social space - what the numerati are doing and therefore thinking. Close
- 23/10/2016How Are Brands Hoping to Boost Conversions?How Are Brands Hoping to Boost Conversions? - eMarketerwww.emarketer.com Brand marketers are looking to a variety of digital tactics to improve conversion rates, according to research. While many of their efforts are effective, they also tend to focus on some of the easiest tactics to implement, like A/B...
Comments24/10/2016 #1 CityVP ManjitI followed up on the customer journey analysis portion especially the customer journey mapping https://www.b2binternational.com/publications/customer-journey-mapping/ and the way this mapping has been laid out here https://www.b2binternational.com/wp-content/uploads/2015/12/Customer-journey-generic1.png I also looked further into A/B Testing https://vwo.com/ab-testing/ though in my case customer journey mapping is of greater interest personally to me.
- 23/10/2016Check. Major Publishers Doubling Down on SEO to Replace Lost Facebook Referral Traffic via @socialmedia2day #marketing #businessMajor Publishers Doubling Down on SEO to Replace Lost Facebook Referral Trafficshar.es An October 11th article by Lance Moses published on Digiday.com illustrates the recent steps taken by four major publishers – Rodale, Time Inc., the New York Times, and Thrilllist – to beef up...
- Producer22/10/2016OrangeORANGE: Sociable, optimistic, enthusiastic, cheerful, self-confident, independent, flamboyant, extroverted and uninhibited, adventurous, the risk-taker, creative flair, warm-hearted, agreeable and informal.PsychologyIn using orange in business, you...
Comments23/10/2016 #28 Ella de JongAnd what about those awesome Dutch people waving orange flags, wearing orange clothes and ... back in my old days: putting just about EVERYTHING with an orange colour on the coffee table the day before there was a big football match. I still see the look on my male coworkers the next morning: "What were those two silly teachers doing, yesterday???" Thanks for choosing orange @Javier beBee makes me enthusiastically feeling home!23/10/2016 #27 Michele Williams@Javier beBee, you're welcome. Thanks for pointing out the benefit of beBee for smaller organizations and startup teams. Interestingly, seeing the fun and connections that your team is generating with their video buzzes, for example, not only connects them to each other and teaches us how to do a great buzz, but also communicates beBee's values, connecting bees to your brand. The benefit for companies can be two-fold (employees and customers/users).23/10/2016 #26 Javier beBee#25 @Michele Williams exactly ! For large organizations, these connections among employees could improve the relationships between team members and among people who facilitate internal transfers. But not only for large ones. We - as a team - are gettting to know each other much better thanks to beBee. We enjoy our common passions and establish deeper relationahips. Excellent comment ! Thanks23/10/2016 #25 Michele WilliamsNicely put @Javier beBee:
"What is beBee?
beBee is the next big thing in professional social networking. Our mission is to create a professional world that is more open and connected.
beBee is disrupting professional social networking by establishing connections through passions and common interests that create more professional engagement and deeper and more successful business relationships."
The relevance of beBee for an individual's professional networks and clients relationships is clear. For large organizations, these connections among employees could improve the relationships between team members and among people who facilitate internal transfers. Here is research by my colleague Wayne Baker on the importance of relational energy for job engagement and performance.
Owens, B. P., Baker, W. E., Sumpter, D. M., & Cameron, K. S. (2015). Relational energy at work: Implications for job engagement and job performance. Journal of Applied Psychology
http://positiveorgs.bus.umich.edu/wp-content/uploads/Relational-energy-at-work-Implications-for-job-engagement-and-job-performance.pdf23/10/2016 #18 CityVP Manjit#9 Dear @Gerald Hecht this will make it clear https://twitter.com/SocietyManjit/lists/spectraneuron-e2-1 . I prefer the LIST based function of Twitter, and the key to my curation is limiting each list to just 24 thinkers.
It has been such a long-time since I curated these lists, and the link above is a list I have named "The Mediators" by restricting each list to 24 and to only 7 lists per Twitter account, when one of the 24 chosen people no longer interest me, they are deleted and a new account replaces them.
Now if I curate my Twitter lists well, then as I browse the river of content, I am bound to come across content that is going to capture my attention and imagination. Now if I curate that list well, now I have a flow that links with my hive here.
So Gerry, now you see how I use the LIST function in Twitter, the next part is how those Twitter accounts can now flow into my corresponding hives at beBee. For that you must see this buzz https://www.bebee.com/producer/@cityvp/bridging-twitter-with-my-bebee-learning-journey
Finally, the question you have to ask is who have I set up these twitter and hive accounts for. For following? I gave up the pied piper mentality decades ago - now I set up these lists and hives for my learning journey. Now, how would you set up yours?
BTW it is coincidental that I chose Orange for following social media accounts. As Carl Jung says that is "synchronicity".22/10/2016 #14 Mohammed SultanJavier beBee.Your projection of the ORANGE color was supported by most popular projective techniques among psychologists.Their findings in terms of gender associated orange as a simulating color.It shows power ,energy ,self -importance ..etc.This energetic symbol (orange)was selected,according to their research, by most men and also by those women who are young ,who work,who enjoy life and who consider themselves critical,but hardly warmhearted ,content ,disinterested or patient whose loyalty is difficult to develop.So,it seems that one chooses a color that corresponds to one's own temperament.
- Producer03/10/2016Growth Hacking Made SimpleWe live in a world where the amount of digital information created and shared has escalated by more than nine times since 2005. According to AOL and Nielsen, 27 million pieces of content are shared daily (goo.gl/cmWt6L) Content can have massive...
- Producer19/10/2016The Brand Within UsThere is no question that brand is a pervasive part of a networked world and even more so than in the industrial age where communication was mostly one way, mostly in the form of public broadcast. We still sit in front of a TV screen but...
Comments21/10/2016 #5 CityVP Manjit#4 Personally for me to represent brand we become the actor, whereas when brand is infused within us with all the other qualities that germinate within, then that mix with our virtue, our values and the context of our life brings forth a very different kind of intelligence. None of us actually know what reality is other than we are sense-making beings that refer to our experiences as reality. There is a difference between the actor and a relationship. The chief difference is image. Vince Vaughan has already had his fill of fun with image http://www.huffingtonpost.com/2015/03/04/vince-vaughn-stock-photos_n_6799858.html20/10/2016 #4 Tony Rossi#3 Perfect analogy! In truth, there is no difference between the actor and the reality, they are one and the same. We are one and the same. In the same manner, we are what we represent: our brand. It moves with us - how the world receives us in the moment. To not be true to, or to not know deeply, what the authentic Brand Within Us is, how can we give to the world our unique talents?19/10/2016 #3 CityVP Manjit#1 Hi Tony, look forward to seeing more of you beBee. As @Ali Anani said in observation #2 , all three of us have a shared value regarding authentic selves. For me the authentic self is what we incubate within us and not what we project outside. It is very difficult to discern an actor from the real self, for the simple reason that movie directors know how to move us emotionally in a movie theater, all of us have probably cried more due to an emotional scene in many movies than the sum total we cried attending someone's funeral - that real eventuality that is a part of life. I don't declare brand to be false God but a relational soup that mixes within us between the flow of our gut and brain and this internal ignition is the brand within us.
- 16/10/2016By @Kohei Kurihara Japan and social media.How to Reach Japanese users on Social Mediawww.linkedin.com Quoted : How to Reach Japanese users on Social Media Compared to Europeans or North Americans, my foreign friends say, Japanese people are insane. Japan is isolated, surrounded entirely the...
Comments16/10/2016 #7 CityVP Manjit#3 I don't care about response Kohei, I care about thinking. Your article is insightful about the ignorance most people in the West have about the Japanese market, at least I am representative of that ignorance. It fits in nicely with other insights I have come across such as automotive specialist Yoko Kubota in her thinking at the Wall Street Journal http://www.wsj.com/articles/toyota-shakes-up-a-japanese-tradition-1446057770 Your article is the first time I have considered the Japanese market from the viewpoint of this generalization we refer to as "social media". If one day my partners end up working with people in Tokyo, your thinking here may well just have sown the seed in my own mind for this eventuality or future outcome.
- 16/10/2016Research Article by Kimberley Collins, David Shiffman and Jenny RockHow Are Scientists Using Social Media in the Workplace?journals.plos.org Social media has created networked communication channels that facilitate interactions and allow information to proliferate within professional academic communities as well as in informal social circumstances. A significant contemporary discussion...
Comments16/10/2016 #2 CityVP ManjitThe problem with using an umbrella word like "social media" is that it is so encompassing that I find it more useful to drill down to a specific segment such as the "Twitter Scientific Community" - because this community is not just general social media interaction, and the PLOS article is not a generalized view of social media, but a very detailed view of the utilization of online resources by scientists.
- 29/09/2016https://www.bebee.com/producer/@joel-anderson/irrelativity-are-we-being-crowdsourced-into-irrelevance-through-a-war-on-words-and-artful-use-of-informationIrrelativity: Are we being crowdsourced into irrelevance through a war on words and artful use of information?www.bebee.com "It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was...
- Producer08/09/2016beBee is the Social Media with No Tunneling EffectWe are social beings and social networks thrive on this fact. There are many social media platforms. They vary in focus from social focus to business focus. They mostly divide the attention instead of integrating it as has been explained...
Comments10/09/2016 #23 Ali Anani#17 Dear sister @Irene Hackett- you never stop surprising me with the quality of your summarizing comments. This time I am even more moved by your writing "How interesting that you would recognize that such "excessive focus" can lead to stress and maybe even divisiveness"! Most relevant facts summed up n one line beautifully. I appreciate your congrats because I feel them.10/09/2016 #22 Ali Anani#16 @Franci Eugenia Hoffman- when I read your beautiful contributions to beBee I know what a true ambassador can do. I shared your buzz yesterday on the hive Ideas Metamorphosis Your contributions to beBee in many ways make me say that beBee is luckier to have you s an ambassador than I.10/09/2016 #21 Ali Anani#15 Dear @Fatima Williams- your kind words are so moving and I say million thamks. I try, and if I succeed I am happier for I made others happy by adding a dro to their knowledge. Few drops a day will eventually create the flow. I am living the flow now with your sincerity and appreciation. By the way you added so many drops of honey to my knowledge as well.10/09/2016 #20 Ali Anani#14 One way dear @Fatima Williams to avoid the tunneling effect is to engage in different activities. Just look for Kodak company. It was the first company to make a prototype of the electronic camera and not act on it. It discarded the killer idea because of the tunneling effect seeing only what they wanted to see. This is another evil of focusing on the same thing- it turns us almost blind to emerging possibilities. The cure is better in the prevention by allocating at least 20% of our times to doing different things (observing, having fun, going outside and reading different topic). Engaging in different hives is a great way to do it.10/09/2016 #19 Fatima WilliamsYou said " Laser focus is on remaining who we are and not an imitation of someone else. This explains it alot in addition to the wonderful balance and awareness you are talking about.
Thank you so much dear @CityVP Manjit View moreYou said " Laser focus is on remaining who we are and not an imitation of someone else. This explains it alot in addition to the wonderful balance and awareness you are talking about.
Thank you so much dear @CityVP Manjit for adding on to this eye opener. My learning journey on understanding social beings and networks continues. Close10/09/2016 #18 CityVP Manjit#14 Dear @Fatima Williams the balance I observe is between laser focus and diversity. That is the practical relationship I can manage myself rather than a theoretical understanding that explains the universality of experiences.
The theoretical understanding begins with "We are social beings and social networks thrive on this fact.", the practical relationship begins with "I am a human being who has social and individual qualities and BeBee has created a network that serves my purposes, the social and professional context that is informed by the individual and personal context.
beBee itself is evolving because it has found a previously unoccupied space and it has quickly found traction. beBee's relationship will also depend on its balance between laser focus and diversity, which is the laser focus and the vision to see possibilities that the beBee team can convey and relate with @Javier beBee and @Juan Imaz.
If beBee encounters spreading itself too thin, it will be because when success comes, everybody wants to jump on the bandwagon - at this point there is tension created by staying true to what is creating evolution and in trying to be all things to all people. The individual tension is the tunnel vision, the spreading oneself too thin is confusing social signal with social noise.
Awareness about tunneling effects means we have lost sight of the relationship between laser focus and diversity, where laser focus begins to lose its relationship with diversity. Laser focus is on remaining who we are and not an imitation of someone else.
Awareness about spreading oneself too thin means we have lost sight of the relationship between laser focus and diversity, where diversity begins to lose its relationship with laser focus.
My purpose in my learning journey is personally managing this paradox between laser focus and diversity.10/09/2016 #17 AnonymousDear brother @Ali Anani , I very much like how you use the word 'bridge' to illustrate a way in which to avoid the "tunneling effect" that can happen on the typical social media platform. How interesting that you would recognize that such "excessive focus" can lead to stress and maybe even divisiveness! Surely, affinity hives are are great concept and because of them, I can say my experience on beBee certainly feels more fully dimensional! The only problem thus far is so many hives, so very little time! As @Sara Jacobovici has stated so beautifully, your contribution as beBee Ambassador has made us all very lucky indeed!09/09/2016 #15 Fatima WilliamsI second @Sara Jacobovici comment so true as she says "beBee is lucky to have you as an ambassador Dr. Ali because you help us understand how we can grow and develop our potential, professionally and personally, as social beings on beBee and how beBee can continue to support that environment."
The way you express your ideas crystal clearly makes me day off just to read your buzzes as I know what I stand to gain from reading them. Thank you once again dear @Ali Anani09/09/2016 #14 Fatima WilliamsThis buzz is an eye opener for me dear @Ali Anani and Thank you for highlighting this with clear examples of it is ! But I'd love for you to say how one can avoid the tunnel effect and it's deleterious effect ! How can we be focused and yet not lost in the focus of our focus ? I would love to hear @CityVP Manjit views on the tunneling effect too.
I agree with you when you say that beBee is a social media with no tunnelling effect because it is here I find answers to so many questions and saved many trips to the library. Thanks to #beBeeteam for this and for you 🤗09/09/2016 #13 Ali Anani#12 Dear @Sara Jacobovici- you alert me to a new perspective. beBee isn't a collection of hives as much as is it is a collection of minds. It is this collection of connections that alerted me to many ideas. You and I have at least exchanged buzzes based on feedback from the other. This is a definite virtue of beBee in that you and I don't suffer from the tunneling effect. We disagreed sometimes respectfully and allowed enough freedom for us to express why we may differ. There is one thing we don't and shall not differ about: our mutual respect.
Again, proudly I say I learn from you dear Sara and I say it openly that without having learnt from you many of my ideas would not have ever emerged or crystallized.09/09/2016 #12 Sara JacoboviciI can never experience stress when I am reading your work @Ali Anani because your work opens my eyes and expands my vision. Another great article Dr. Ali; tremendous insights and connections to other organic life forms. You remind me that everything we do serves a purpose. It is when we can't shift from ability to ability, tool to tool, and understand when tunnel vision is no longer working for us but working against us, that is when things start to go wrong. Stress is a great communicator; if we experience stress, we need to listen and reassess what we are doing.
You are taking us across our sensory system, your Buzzes have covered sound, movement and now seeing; vision and perception. Along with tunnel vision we have peripheral vision and we also have our "blind spots". All of these influence how we look at ourselves and relate to others and the world around us.
beBee is lucky to have you as an ambassador Dr. Ali because you help us understand how we can grow and develop our potential, professionally and personally, as social beings on beBee and how beBee can continue to support that environment. As always, I am grateful for the mention and connection in any way to your work. Thank you.09/09/2016 #9 Ali Anani#6 Dear @Milos Djukic- freedom of choice and building new hives and freedom of selection. For me, beBee is the closet to water with freedom to flow while keeping the molecules lightly bonded to each other. We need to keep the flow, but without losing touch of each other.08/09/2016 #5 debasish majumderlovely intriguing post sir Dr. @Ali Anani, Phd. the tunnel effect can enable to reach to an end with a similar thought and reconciling can be useful for yielding rich dividend as there is always a tendency to align with unity of thought. however, nice post sir. enjoyed read. thank you for sharing the post.
- Producer01/09/2016Why Your Small Business Needs Video Marketing?Deciding on an advertising budget and determining how to spend it can be among your most challenging decisions. Advertising options have changed and expanded considerably over the past few years, and updating your strategy definitely means taking...
Comments12/10/2016 #19 WILLIAM C. BALLARD IIBleeding Temporal lobe will dampen doing videos at all here, For that is why I paint. IT DON'T MOVE. One may be troubled to see a grown man bouncing around on the ground having a seizure. Took many attempts trying to find what works and what doesn't. Godbless
#1711/10/2016 #17 Margaret Aranda, MD, PhD#13 Lovin' the student competition and encouraging the students to keep shooting videos. Their age group has a prolific audience and the more experience on camera, the better. Encouraging you to keep moving forward as time builds up the video library. People like videos on what the early stages are, too. You could even get feedback into the creation of ideas. :)11/10/2016 #16 WILLIAM C. BALLARD IIDr. Margaret Aranda A woman who has endeavored to carry out an enterprise where many minds are inspired. , With the ability to assist the willing that want to be more. Where Her Faith is good enough to teach the teachers and prophets of all ages. To understand the power of human aspiration and growth. Godbless 14304/09/2016 #14 WILLIAM C. BALLARD II#1 @Margaret Aranda, MD, PhD 1) A Faithful frail man stands at the bottom of experience, While the earthly scholars sit high above in their seats looking down at the man. Then CHRIST walks in, then proceeds to stand next to the man, looking up, "I KNOW HOW THIS FEELS, BUT YOU WILL BE SITTING IN HEAVEN SOON LOOKING DOWN AT THEM, Godbless04/09/2016 #13 Michele Williams@Margaret Aranda, MD, PhD, great idea. We had a New York firm offer branding to the winner of our spring pitch competition. The campany's support was announced at the competition in front of prominent alums, at the gala dinner and included in the printed program. @Sean M Gray, while I would love to have you offer pro bono work for one of my student startups, you also might consider partnering with universities in your area.04/09/2016 #12 Margaret Aranda, MD, PhD#10 #9 @Michele Williams, I've done more than 2000 YouTube (YT) videos for teaching and awareness of Invisible Illnesses over the last 10 years. In my experience, one can be a Public Figure and still have only 30 views/video. I coupled them with FaceBook conversations after Joining many relevant groups. That means that one builds up a Following, Engages by watching other people's videos, and has a YT audience prepped to launch. @Sean M Gray, there are many relevant videos out for teaching purposes, like Michele asks - many non-profits need do-it-yourself techniques to get to a place where they can eventually have funding. It's the proverbial cart without a horse and vice versa. When serving the underserved, volunteerism is mandatory. I suspect that if you were to volunteer your time for one person like Michelle here, that would 'go out' to multiply your efforts tremendously. I recommend doing one for free to help her students. We do this in the medical field as you may benefit from our audience. What do you say to doing one pro bono for Michele? I think we'd all love to see what you can do first.04/09/2016 #10 Michele Williams#7 I work with university-based, student-lead startups. Videos are a great part of pitches and pre-launch email marketing for them. However, only about 1/5 of the teams use videos in the first year. At what point in their journey from napkin (idea) to prototype would you recommend they start incorporating video or should they wait until they are ready for their kickstarter campaign as is more typical? These startups have very little money at first.04/09/2016 #4 Margaret Aranda, MD, PhD@Sean M Gray: Seriously - If you write something that you believe has great content, by all means Tag me or any Ambassador and we can Share to spread word. This is such a worthy article and we always keep a look out to keep the Honey sweet! So I meant to ask, is your next Honey going to be a Honey Video for starters? Yeah you gotta set the standard now - post one that you like as a good example of all you discussed here? I think that would be helpful as a Template we all could use. Please pose several Buzzes and Tag me in them all!04/09/2016 #3 Margaret Aranda, MD, PhDTagging my Usual Suspects (displaying sense of humor): @Randy Smith, @RAVINDER VIJ, @WILLIAM C. BALLARD II, @Ray Looker, @Hemu Rayamajhi, @Naeem Masih, @CityVP Manjit, @Manish Nair | Research Postgrad, @Vincent King, @Gary Sharpe, @Deb Helfrich, @Deb Lange, @debasish majumder, @Debbie Hindle, @Mark Anthony, @Darryl John, @prabhakara rao rajarapu, @Paula Cofre, @Doug Vermeulen, @Paul "Pablo" Croubalian, @Phillip Louis D 'Amato, @Phil Friedman, @Randy Keho, @Gerald Hecht and more.04/09/2016 #2 Margaret Aranda, MD, PhDTagging Women: @Annmarie Sherlock, @Anna Valadzko, @Anne Kleinman, @Viviane barbosa da Cruz, @Dale Masters, @Franci Eugenia Hoffman, @Nicole Chardenet, @Aurorasa Sima, @Margaux Diaz, @Diane Schultz, @Lisa Lee, @Lisa Jones, @Linda Rubino, @Kirstie-Sweetie Louise Summers, @Yésica Gómez Cano, @Denise M Barry, @Denise Da Vinha Ricieri, @Elizabeth Harris, @María Paz Hueso Luque, @Deann M. Harrity, @Kathy Finnerty Thomas, @Kathleen Sibirtzeff`, @Kathie Kinde Clark, @Maria Luquero Vila, @Angela Maria Cardona Gomez and more.04/09/2016 #1 Margaret Aranda, MD, PhD@Sean M Gray: Bombshell statistics, bullet writing, finesse with humor - you said it all. Gotta run to make a video now..Tag on this gem to: @Lisa Gallagher, @Dean Owen, @Pamela L. Williams, @David B. Grinberg, @Jim Cody, @Ali Anani, @John White, MBA, @Juan Imaz - so who is going to make a Video Response to this first? ;)
- Producer29/08/2016Fun and Games in Start-Up Land: Growth-Hacking & Silly RulesLast week we got intermittent server errors. Some users couldn't get on. Then they could. Then they couldn't again. I assumed the problem lay in my server. Until we finish it, the web-app-with-no-name lives on a server that also does a bunch of...
Comments30/08/2016 #3 Cyndi wilkins" Bigger is better, right? Not necessarily." Oh dear...I'm in a silly mood and probably should not be commenting here;-) But I just cannot help myself! I may not know what the hell you are talking about half of the time, (okay, most of the time;-) But damn you make me laugh @Paul "Pablo" Croubalian!
- 16/08/2016How I Use Social Media as a Scientistwww.fromthelabbench.com I've been writing this blog since 2011, when I decided to jump from a PhD program in biomedical engineering where I made nanoparticles at the bench, to PhD program in mass communication (away from the lab bench). It's been an amazing adventure...
- 20/08/2016Here are the cliff notes from my recent article on Inc. To read the whole thing go here: http://www.inc.com/john-white/how-to-get-around-the-biggest-roadblocks-facing-marketers-today.html
Comments20/08/2016 #6 Lisa Gallagher@John White, MBA, I don't know how Marketers keep up without an excellent team. So many facets to marketing. As I read this, it was actually overwhelming to think of the role of a marketer. I think lack of time would play a a large role, or would that be more like lack of sleep as in sleep deprivation? I've told you before my son will share stories with me about his Corp Sales job and this stood out, "I was always amazed at how disconnected the sales and marketing teams were in every organization I ever worked for in the corporate world." I have heard similar words from him. Great article John!20/08/2016 #2 CityVP ManjitThe way I would want to set things up is have a Chief INSIGHT Officer report to me and this new type of CIO is responsible for five things - four reports to the new type CIO which are insights from marketing, insights from sales and insights from customer experience and insights from brand experience. The fifth thing is the relationship between the Chief Scientist or CTO and others in the C-Suite with the CIO. Marketing, Sales, CX and Brand are in the business of creating revenues, and Chief Scientist is in the business of data and assembling the numerati that do way more than deal with dirty data but bring an evidence based approach to other functions. It is still the responsibility of the Chief Insight Officer to have a clear return on marketing, but it is the ability to handle big data as massive insight which impinges on the relationship between the Chief Scientist and the Data Scientists that report to them. The CFO is there to ensure there is investments in both insights and science but the CIO is to ensure marketers are the best marketers, sellers are the best sales folk, CX is drawing value from the customer and the brand experience permeates the organization. Where the CIO and CFO need to be on the same page is the corporations brand value - the CFO must think in terms of brand value in the cost and revenue assessments and the CIO needs to channel and leverage C-Suite, science and finance resources for value creation for the organization and for the customer.
Link above is The Vast Wasteland Speech by Newton Minnow from 1961. Picture below is from American Rhetoric - the audio version of the speech is also in the link above. This is a classic speech Minnow gave to the media broadcast industry when he was the FCC chairman. It has since informed me at a personal level, how best I should use modern media, so that it does not become a Vast Wasteland for my own life.www.americanrhetoric.com
Comments19/08/2016 #1 CityVP ManjitDirect Audio Link of Newton Minnow's Vast Wasteland Speech delivered in 1961 http://www.americanrhetoric.com/mp3clips/speeches/newtonminowtvandpublicinterest112.mp3
- Producer18/08/2016Cromulent Twaddle “If it had been possible to build the Tower of Babel without climbing it, it would have been permitted.” Franz Kafka Language has become like a drug we have taken for so long that it no longer has an effect. We still use it though because it is...
Comments19/08/2016 #13 CityVP Manjit#12 Lets begin with the twitter curve, which creative passionate users have written an interesting blog http://headrush.typepad.com/creating_passionate_users/2006/12/httpwww37signal.html but when I read it I don't focus on the interruption aspect or distraction or how much mental bandwidth is being sucked up, I note what the blog is really hitting at, which is what I am all about which is finding flow. That again is what elite people do not the average joe.
The community I was born in originally has a better handle in the next statistic from Extreme Tech, http://www.extremetech.com/computing/123929-just-how-big-are-porn-sites that the biggest porn site is estimated to have about 4.4 billion hits per month. That kind of stat passes our attention because the hairy arse of society is not what we focus on, we focus on the escalation of drivel, but I am not here as a saviour of mankind. Mass consumption is not driven by our opinion but the marketing machine and what does it say if those who are using the marketing machine (for higher purposes of course) are pointing out people who are using social media for lower purposes - it says that they too are a part of the new elite.
Now if there are 4.4 billion page views for the top porn site, is there anything close to that number reading this comment. No, the proportionality here is so huge, we are lucky to get a 1000 page views, but we are even luckier if our page views are fellow elites.19/08/2016 #12 Ali Anani#11 Dear @CityVP Manjit- You wrote "That this behaviour is now visible to us is something that we have not seen before, because it firstly escaped our notice and secondly these lives were not being lived in front of us" and I agree. It is just technology made such observations visual AND faster in growth.
It is people who create trends and observant people mine the opportunities in these trends. I accept and as I wrote before it is not only in people that 10% are either pioneers or early adopters; it is even the molecules which collide, bet very few give the product. This is life.
My main point is that if you inspect the Twitter Curve which shows the between new technologies and time interval between interruptions you shall find that it is the "Hurricane of Interruptions" and I hope that dear @Kevin Pashuk doesn't mind tweaking his own term. It is the almost zero time between interruptions that make me alert.19/08/2016 #11 CityVP Manjit#10 Dear Ali @Ali Anani the reality of the advancement of technology is that we are the strange one's. Regular people who shop in the high street, who take their kids to soccer practice and who watch The Voice or some other TV show, are simply using social media as an extension of what they have always have been doing. That this behaviour is now visible to us is something that we have not seen before, because it firstly escaped our notice and secondly these lives were not being lived in front of us.
We may be the 1% with the money or the 1% with the intellect, either way how we personally use media means we are the new elite. The arrogance of us elites is to assume that ordinary people who are going about their ordinary business is somehow a waste of their opportunity or even life or that we set the example for them. Where I was born in England originally these people were my community, and over successive decades I am now totally removed that community, but I want to find my roots again.
I only knew my own bourgeois mindset, when a business partner asked me to fill in for him for a probono role he had accepted, and now an urgent client issue meant he could not honour his original commitment. When I did fill in, they were holding a meeting about e-learning which involved a cocktail network marketing event prior to it. That was the first time in decades I had to mingle with people suddenly producing business cards everywhere. It was then I realized how out of touch I had become with even at this basic level. When we look down upon what ordinary people do, that should also signal to us our position in relationship. If BeBee is going to become a powerhouse - they do need us - but they also need a whole lot of everyday folk doing everyday things.19/08/2016 #10 Ali Anani#4 Thank you for bringing my attention to this buzz David @David Navarro López. Distraction, lack of focus, interest in people's news more than their ideas are some of the illnesses @Phillip Hubbell View more#4 Thank you for bringing my attention to this buzz David @David Navarro López. Distraction, lack of focus, interest in people's news more than their ideas are some of the illnesses @Phillip Hubbell outlines very well and masterfully. I enjoyed his reference to "I read a comment here on beBee by @KevinPashuk where he coined the phrase “hurricane of drivel”. Yes, Phillip and @Kevin Pashuk are very wise. The growing gap between the advancement of technology and growing shallowness of people because of lack of focus and other behaviors shall lead to self-organizing eventually because the alternative is very costly. Close18/08/2016 #9 CityVP Manjit#8 That makes this word even more brilliant, Cromulent absolutely explains how things move today from wiktionary to dictionary https://en.wiktionary.org/wiki/cromulent and the effects of modern media on the English Language. It is not as if people like George Carlin did not warn us about what we do with the English Language https://www.youtube.com/watch?v=11lEtj-MuMk Nothing spurious about Carlin - absolutely nothing cromulent.18/08/2016 #6 Steve Brady@Phillip Hubbell, like @CityVP Manjit, I was also intrigued by your use of the word "cromulent". You've written one heck of a buzz. I'm not sure if I should be weeping or out looking for squirrels - even though we have none here in Australia. However, I have a sneaking suspicion that you may be delighted by my dilemma....because I think you've written a brilliant "wake-up lamentation". Fairly recently our principal telecommunications carrier suffered some major outages in a short period of time. I was incredulous at the outrage expressed via our TV media etc. It could easily have made one think that there had been a major earthquake in Australia, and Sydney had disappeared into the depths of the ocean!
Phillip, your buzz is a feast of food for thought. With a flurry of eloquent quotable phrases you've described our current human dilemma: societal evolution has not kept up with technology, and our values are at risk of suffering the way of the "Posieden" ....flipping upside down in an ocean of drivel. We can click on an article about the horrors of the Syrian catastrophe, and then move on to a piece about Kim Kardashian's bum. I like @CityVP's point. We can choose our "rubberneckerdism" (how's that for a potential neologism?). We can deepen our lives, put a leash on our dependence on technology, develop skills that don't depend on electricity. Let's intentionally hang on and weather the "hurricane of drivel"
Thank you for a brilliant buzz.18/08/2016 #5 CityVP ManjitI was instantly drawn to this buzz for the use of the word "Cromulent" - a word I have never seen used by anyone else but which is well chosen in terms of the context of the thoughts. Twaddle I am aware of, though our prefered term in London, England was "codswallop" more appropriately "that's a load of codswallop". The question for me is exactly how rubbery are our necks?
We know we have rubber necks on the highway because as soon as we see crash, we all slow down to take a look. The web is place where we can see crashes of a different sort on a 24 x 7 alwayson basis. If we get to know that the web is not just a novelty, what makes us rubber neck towards low brow content.
The personal video recorder function on our television has been a boon for me because with PVR I can set the television to record what it is I want to watch - and unless there is a compelling live event, I am quite OK with recordings. Five days a week Charlie Rose is recorded automatically but I do not spend five hours watching Charlie Rose - a quick 2 minute view of the guests is suffice to know whether it is delete and move on - or save and watch later - or even move to the interesting interview and watch right away. This means I have made a conscious decision how I am the master of my own media.
Social media asides from being the new cult of marketing is not just media, it is also social. Snapchat is not the platform of consciousness formation, it is chat. From stats featured at DMR http://expandedramblings.com/index.php/snapchat-statistics/ shows 9000 snaps of photo's shared PER SECOND on snapchat - this is "social", more strikingly 35% of users use Snapchat because their content disappears. We are operating on the mindset of permanence but mainstream social media is not.
The forecast for snapchat is forecasted to be $300 to $350 million this year - that is more than twaddle, that is a tsunami.18/08/2016 #1 Anonymous@Phillip Hubbell , this is really a gem of a post. You have described perfectly many feelings/ideas are crossing my mind, like if you were writing it directly from my brain, things like:
"Our reward is a little screen that opens up vistas of endless information about everything under the sun, to which we pay absolutely no attention"
"The distraction is easy, because the availability of bells and flashing lights have dulled our attention spans to the point where anything longer than a catch phrase blurs into a jumble of unread, ill considered, and unwanted noise",
only to name some.
I completely agree with you, and some days ago, i was commenting very similar thoughts to someone who was defending that the great invention of communication was here for us to "unlearn" many things.
And yet, we have unlearned good manners, empathy, and other indispensable human values...
oh....someone has commented my last buzz...let's have a look
...forgetting that what it makes us human is not the amount of information we can have, but what we do with it.
I really like your sharp mind, and will be eagerly waiting for your next comments/posts.
- 13/08/2016Here are the cliff notes of my interview on Inc with customer experience guru, Jeanne Bliss (I hope Jeanne will be joining beBee very soon!) Here is the link to the whole interview: http://www.inc.com/john-white/how-this-best-selling-author-helps-startups-connect-customer-experience-to-growt.html
Comments13/08/2016 #4 CityVP ManjitThis is one thing I really enjoy from leaders in the field of Customer Experience, because CX is essentially a process, whereas "Social Media" usually is an opinion that is delivered by people who may or may not reference an underlying process. I look forward to when Jeanne Bliss is sharing on BeBee - especially since this represents a deeper perspective. Whether something is a "proven formula" is a subjective statement, but the infographic does provide a taste of thinking to come and I look forward to this form of thinking.
Comments12/08/2016 #86 Gerald Hecht@Milos Djukic oh, I left one thing out...all things considered, formal logic is better so my response about the informal logical (non) construct was a pragmatic view of "appeal to authority" based arguments in s populace which seems increasingly susceptible to them.11/08/2016 #83 David B. GrinbergRegrets for the belated reply, @Milos Djukic and bees below. While this is a great question, my take is that this is not a "yes or no" proposition per se. Rather, it's a reality of current social media marketing whether we like it or not. This needs to be assessed on a case-by-case, company-by-company, basis -- factoring in budgets, social strategy, specific "influencers" for different platforms, etc. What is perceived to work well for one social platform, like the "Lumpy Kingdom" for example (cite quote to @Jim Murray), may not work for others. In essence, however, I think influencer marketing has now become embedded within the broader definition of social media marketing. I do not foresee this changing any time soon. PS - if and when I become a real "influencer" my answer might be more favorable toward influencer marketing if I'm being paid the big buck to do it. But I'm not holding my breath on that happening any time soon!11/08/2016 #81 CityVP Manjit#80 Dear Charles you bring pearls and if the mass market is ready for them then kudos, but I know I am a tire kicker when I address the great issues with society - I am interested in developing my awareness but I am also aware that news media and marketing media is pulling for my attention for their benefit not mine - and so that Bible quote is a good reminder of focusing our attention where it adds most value i.e. where we we live, work and play - and that is why home is my primary focus, if I make a mess of that I will not need to worry about the mess that is the world for I will be that very mess. We all have pearls and the value we individually make of them is down to our own choices and fruits for wisdom.11/08/2016 #78 CityVP Manjit#75 Dear Charles I loved the "ANYWAY" that brought a great smile to my heart. The way I look at the spoon-fed is that I am not feeding them - they will still be the same whether I do or do not. THEM is too big and US is too personal - I can't deal with an amorphous group that has no name, and nor do I want to reach 7 billion people because in trying to change them I create war. The war between my left brain and my right brain is a challenge all by itself - and if wisdom is what I win in that inner war, then that is self-paced learning for me. My fruits are what I sow around me not what I offer the world. This world was described in one big sentence in the Bible ""Do not give what is holy to the dogs; nor cast your pearls before swine, lest they trample them under their feet, and turn and tear you in pieces." - there is a certain wisdom in that if I am to learn here - so you can see by this why influencer marketing is not a fit with my learning journey..11/08/2016 #75 Charles David Upchurch#74 Great discussion @CityVP Manjit. I was originally just trying to be friendly about loaning you a book. Then I attempted to be wry and sardonic, which did not convey. ANYWAY, you make a convincing argument about the dangers of social media when the general public is either unwilling or unable to think critically about where we focus our time and attention, which self-proclaimed influencers we follow, and whether we blindly believe what is being spoon-fed to us. I, too, could choose to be cynical. On the other hand, inasmuch as a platform like beBee can level the playing field, anyone and everyone can be an influencer. What that says to me is that there is hope. If enough reasonable and intelligent people find their voices and use them, maybe we will all be able to participate in a conversation that's truly worth having.11/08/2016 #74 CityVP Manjit#73 Dear Charles I am with you on Big Brother, but now we have Little Brother on social media, to such an extent we now actually discern between a general public and an informed public. Now add divisions in that divide and critical thinking is the last thing anyone is thinking about. I do believe that critical thinking is an important part of a learning journey, but attention span is a zero-sum game - so if we lead with influencer marketing, there is less bandwidth for critical thinking to step on the attention stage. Why would people care for the hard work and meeting the challenge of their own critical thinking when they can become internet famous through influencer marketing. We are now in a place much bigger than borrowing each others books, for information is ubiquitous and abundant today, nor is traditional argument and debate a solution, unless it actually educates us to think. We still use the same old rivers of influence when we need the streams of our own thinking to flow - and this is me thinking. The power of change exists within us using the old ways and now new ways adjusting to new media forms and speed.11/08/2016 #73 Charles David Upchurch#72 As well-intended as it was, @CityVP Manjit, it sounds like you don't want to borrow my copy of their book. I was simply responding because you brought up that Rep-Dem couple. Frankly, all of America, (North/Central/South) could do with a little more reaching across the aisle, and a little less blame and vitriol. Only the proletariat can control how much of Big Brother's nonsense we choose to believe and to act on. That requires better critical thinking by all Americans.11/08/2016 #72 CityVP Manjit#71 Dear Charles you have no idea just how powerful my public library card is when it is strategically applied. As a couple, kudos to them both, but they don't represent America in it's reigniting civil wars and I am now interested in the meaning of "American" - i.e. those people that live in North and South America, not the USA - for both in media and marketing I have given the US way too much attention, an attention that has been warranted by it being the world's greatest marketing machine driven by elite groups of special interest - and I do put influencer marketing in the special interest bucket . This is a great promise of BeBee to observe the special interest world of marketing, to observe the special interest world of HR, and the special interest world of academia or the special interest world of healthcare etc etc and thereby understand the nature of work and life as it has been stuck in 20th Century paradigms.. If we fail to spot special interest, it is same old, same old - again and again and again i.e. new wine in old wine skins. and we still have lots of old.wine skins including the selling of intellectual engagement bow tied with added kisses and a free coupon of love.
- Producer22/07/2016How to Write the Perfect Blog Post: A Complete Guide to CopyWant to learn how to write the perfect blog post? Of course you do! Let’s start with a graphic you can save for future reference. Feel free to share or use this graphic on your own blogs if you like. Please just link back to this post as a...
Comments22/07/2016 #2 CityVP ManjitGreat find Alex! I checked out Ramsay also on his Twitter account https://twitter.com/blogtyrant The only thing I figured out about Ramsey is that he is based out of Australia and he initially wrote the blog as blog-tyrant rather than using his first name.
Ramsey began writing anonymously as blogtyrant but after his appearance via viperchill http://www.viperchill.com/unmasked/ he realized that he had built a sizeable following and decided that writing anonymously no longer met his personal objectives.
- Producer20/07/2016User flow. Design is not just how it looks, but how it works.Every UX designer knows that user flow is one of the key parts of a design process. Also, it is a major factor affecting your conversions.What is user flow exactly? It is a path a user follows through your website or mobile app to complete a task,...
- Producer16/07/2016Snapchat se ha convertido en una de las mejores plataformas para relacionarseSi no tienes Snapchat entre tus amigos, seguro se te quedaran viendo con cara de bicho raro pues la aplicación cada vez se hace más popular y las marcas no s pueden dar el lujo de desaprovechar esta oportunidad de darse a conocer. Desde que...
Comments19/07/2016 #9 Marco Bensión Alonso#8 Snapchat es algo muy volatil, me recuerda mucho a Twitter. Tienes que pensar si usarias una red parecida a twitter para tu marca. Puedes enfocarlo como pequeñas pildoras del día a día en temas juridicos. Si tu dia a dia son juicios o estar con abogados enseñar ese mundo a la gente. Si solo es información, quizás le tengas que buscar la manera de hacerlo atractivo. En mi opinión para este último caso, dejaria que pasará más tiempo para que tanto la Red Social como la gente se asiente un poco. Yo la uso y actualmente falta mucha gente en esta red social y sobretodo quien lo usa son gente muy joven (entre 14 a 26) por ponerte un rango.17/07/2016 #6 Marco Bensión Alonso#4 Snapchat is something that is dangerous, but like any social network, we think that things are publishing (videos, audio, photos ...) in the same way we have to teach our children, children or generation of this millennium have to head when publishing content on the network.
Snapchat is a network that adapts to the new generation and within a few years there will be other networks that do the same. Renew or die that's the idea.
Sorry for my English use google translator lol16/07/2016 #4 CityVP ManjitSnapchat is huge with all our kids, tand in the manner they use Snapchat, they they don't care for BeBee, nor do they care for LinkedIn, sparingly use Facebook and some and some do not use Twitter. You have covered a lot of salient points about Snapchat. When I include all our kids and respective husbands Snapshot is 11-0 among them. I have not asked or seen what the kids at my college use, but I am betting that the snapchat base is just as high with them.
What appeals most to a millennial is that they want an application that mirrors conversation. If you and I were actually having a conversation and I stuck a tape-recorder in front of you, you would probably get suspicious of me or even mad at me. That is how the kids think with snapchat - post a photo and 8 seconds later its gone, in other words it deletes like normal conversation or showing a picture while talking. They don't call it cyberspace and mock our attitude about the "real world" calling it "meatspace".
These kids want technologies that normalize what they do face-to-face and since they only share among their friends the trust factor is one of friendships, while what we term as adults - lets face it we are dinosaurs in comparison. We are the one's who will point out their flaws while those kids will simply think "haters will hate" and carry on with their lives. In reality I would rather live in the millennial world rather than the baby-boomer world, but that is the accident of time. The biggest danger to them are people who think like us - which is quite ironic I think.
Little do my kids know that all their snapchat photo's while not on the server are still stored on their phone and this article explains how to get rid of this storage http://bgr.com/2013/05/24/snapchat-photo-deletion-app/ Otherwise I don't know of any other application their unanimous. In a bad intention world, at least these kids are giving good intentions a shot even if may think of them as being naive.
- Producer15/07/2016Because the news should not be censored by algorithmsI’ve been struggling for days trying to figure out how to start this post. I was even thinking of “click-bate”-like titles such as “How to write an article without sounding marketing-y” (not that I really know, but I thought it’d generate clicks) or...
Comments16/07/2016 #9 Paul KemnerI think educating people about the filter bubbles on google, bing, and other search engines is even more important, because that feeds into the whole social algorithm ecosystem too. As a start, it's easier to get someone to use a different search engine than to get them to change to a different social site where people don't know anybody.
http://dontbubble.us/15/07/2016 #6 Robert BacalI don't see what you are talking about as censorship, since it's still available, but not thrust in your face. That said, I agree with you, but at some point what is OUR (you, me) responsibility) for seeking out multiple perspectives on news? I read or skim online some 15 news sources including NY Times, Globe and Mail, etc. I don't rely on BeBee or any other social media platform. Why would anybody?15/07/2016 #4 Sue Chien Lee"We need the news to inform us about stuff we might not really like or agree with. But if we want to keep this already polarized world from getting even more polarized, we need to see it." -- true,so true. Thank you @Inge Snip View more"We need the news to inform us about stuff we might not really like or agree with. But if we want to keep this already polarized world from getting even more polarized, we need to see it." -- true,so true. Thank you @Inge Snip for this insight. Close
- 15/07/2016By Michael PhelanMicrosoft begins its push to paid member conversion by reducing services at LinkedInwww.linkedin.com The impact of Microsoft ownership of LinkedIn is starting to become clearer to members. Microsoft initiated a program to drive paid membership at LinkedIn. by restricting services to it's...
Comments16/07/2016 #5 CityVP Manjit#4 Good call Chas on the article. The regulatory piece will be approved, long gone are the days when Microsoft was naive about anti-trust regulators and this recode article http://www.recode.net/2016/6/13/11920416/linkedin-acquisition-microsoft-reasons View more#4 Good call Chas on the article. The regulatory piece will be approved, long gone are the days when Microsoft was naive about anti-trust regulators and this recode article http://www.recode.net/2016/6/13/11920416/linkedin-acquisition-microsoft-reasons sets the table for what is coming down the road. Close16/07/2016 #4 Chas WyattI am neither defending LinkedIn, nor Microsoft, but, the author of this article is jumping to conclusions and it is really a shoddy piece. The acquisition of LI by MS must be approved by regulators and MS has no input of day to day operations. Any changes there were already put in motion by Weiner and crew.
- 15/07/2016The Remarkable Truth About Sales Perseverance.
This is a great read for sales professionals.
- Producer08/07/2016ObservingWhen I look at branding, selling, social media and marketing etc it is through the orange lens. Ironically BeBee's colour happens to orange so I will paraphrase the scene in Good Will Hunting "How do you like them Oranges" We are so ingrained by...
Comments08/07/2016 #5 CityVP Manjit#4 I am that diversity, why would I need to model or reflect that diversity? As I learn I live life what I have created is a plaything, it is the scaffolding not the house. This idea that we model things and then present the world models of reality is nice if I am designing product, but i am not product. The world is us, the world is not something separate from us, this means in changing myself I am changing the world - but I am not here to change Mohamed Amroussi - firstly I do not control that and secondly what you choose equally changes the world, model or no model. I am also very proportional about this, I don't view the world from the viewpoint of Nelson Mandela but the viewpoint of an ordinary family man. If Mandela taught us anything it is to be ordinary is extraordinary in itself. He never saw himself as an extraordinary man, but an ordinary man dealing with extraordinary circumstances.08/07/2016 #2 CityVP Manjit#1 Mohamed to know how I use the spectrum you need to look at the the bottom part of my Spectraneuron https://std1.bebee.com/br/pb/16699/0845e4af/900 because my spectrum originates from William Hewlett and David Packard's 1966 HP Corporate Objectives. From there the tone, tint and shade is informed by Steve Jobs black and white - hence the pictures of Hewlett, Packard and Jobs. Personally I begin with "what is" which is the way Jiddu Krishnamurti observed - and here I also borrow Krishnamurti's great observation "The Observer is the Observed". What we tend to do is either create models for others or attempt to control thought by treating it as mindshare hence thought leadership. I am a thinker not a thought leader and if I converge or diverge it is no different to the eye of my own Iris. Why be followers when we have not learned how to think - and as Krishnamurti saw - thought can be such a devil.08/07/2016 #1 Mohamed AmroussiBy thinking , do you want to diverge and then to converge? or by thinking you want to diverge and diverge?, Orange is the color of the Revolution in Ukrainian, the spectrum of Orange lies between yellow and Red and it is in the middle , not at extreme, thank you @CityVP Manjit for your great article