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Offline Marketing - beBee

Offline Marketing

+ 400 buzzes
Top offline marketing tips! Contacts and advice on radio and print advertising – including billboards, signs and pamphlets – telemarketing, and television ad for marketing managers, marketing communications directors, marketing research directors and anyone interested.
Buzzes
  1. ProducerPeter Altschuler
    WTF and other unnecessaries
    WTF and other unnecessariesI have a problem with obscenity. It's lost its punch. And that's a shame.There was a time when Anglo-Saxonisms raised a few eyebrows. When the words were so shocking in print that one had to take notice. Now they're used so indiscriminately in every...
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  2. ProducerPeter Altschuler
    Persona non grata
    Persona non grataPersonas annoy me. It may be because my focus is, primarily, B2B. Or it may be that it's a word that's applied indiscriminately -- as if the concept were universal and universally applicable. But B2B isn't targeting a suburban mom who has two kids...
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    Comments

    Peter Altschuler
    11/03/2017 #2 Peter Altschuler
    In an era when people think that time began the moment they were born and that nothing existed before they inhaled their first breath, this is not a surprise. Content? A brand new concept. Collateral, sales aids, product literature, slicks, one-sheets? They never heard of them. Personalization? A 21st Century innovation. A call from the local merchant to tell Mrs. Capobello that her favorite type of mushroom is back in stock? First, you have to explain "local merchant."

    It's what I refer to as the arrogant myopia of ignorance, and its epidemic permeation throughout the Marketing populace should require inoculation.
    Jerry Fletcher
    10/03/2017 #1 Jerry Fletcher
    Well put Peter. You summarize the problem that we in the B2B world have with the latest bright shiny methodology being bandied about in B2C being applied in ignorance to B2B. I've searched for ways to overcome this trait for over quarter century. Unfortunately I've never found a cure. Keep up the fight.
  3. ProducerRavi Ranjan

    Ravi Ranjan

    06/02/2017
    Offline Marketing Strategies That Support Your Online Brand
    Offline Marketing Strategies That Support Your Online BrandFor most professional services firms, online marketing has grown to be front and center throughout the last five years, Why? It could be easily measured and is frequently less expensive than standard marketing.But that doesn’t suggest there aren’t...
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    Comments

    Ravi Ranjan
    04/03/2017 #2 Ravi Ranjan
    #1 thank you so much for your valuable feedback ma'am. I would really appreciate if you could please elaborate the point in details , I am eager to add your point in the article though. Thanks once again.
    Anne Kleinman
    06/02/2017 #1 Anne Kleinman
    I think it is interesting that you have omitted one of the best ROI offline media options - promotional products. Promotional Products are easily targeted to your best potential customers and with 89% of recipients stating that they recall the name of the advertiser that gave it to them, these products should certainly be part of any company's offline marketing strategy.
  4. ProducerRavi Ranjan

    Ravi Ranjan

    21/01/2017
    Online Promotions Becoming an Integral Part of Marketing Strategy
    Online Promotions Becoming an Integral Part of Marketing StrategyWe are in 21st century where digitization reigns supreme! Today, the marketing strategy of any competent brand having ambitious plans to capture the market is incomplete without an internet marketing plan, also known as online promotion activities....
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    Comments

    Kevin Baker
    22/01/2017 #2 Kevin Baker
    activity creates activity
    David B. Grinberg
    21/01/2017 #1 David B. Grinberg
    Nice buzz, Ravi. I've shared this on three hives. Also, thanks for your gracious support on Twitter, which is most appreciated. Keep buzzing in 2017!
  5. ProducerToby Reed

    Toby Reed

    19/01/2017
    Context vs. Content Marketing: And the Fallacy of the Debate
    Context vs. Content Marketing: And the Fallacy of the DebateSo I was on a plane. I was below 10,000 feet and had no WiFi so felt a little like a member of Gilligan’s Island. Stranded without any connection to the outside world…the internet. And that got me to thinking about how we communicate with one...
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    Comments

    Toby Reed
    20/01/2017 #4 Toby Reed
    #3 Thanks Preston!
    Preston 🐝 Vander Ven
    19/01/2017 #3 Preston 🐝 Vander Ven
    @Toby Reed, that was a great buzz.
    Toby Reed
    19/01/2017 #2 Toby Reed
    #1 Thanks for the comment Sandra!
    Sandra 🐝 Smith
    19/01/2017 #1 Sandra 🐝 Smith
    Great summary and a reminder to put content into a wider context. Thank you, Toby
  6. Toby Reed

    Toby Reed

    19/01/2017
    Content Marketing Bees. Stressing if Content or Context is more important to your social media strategy. Relax, I'll give you the answer. It is YES! They are both important. But not all you need to know...
    Toby Reed
    Context vs. Content Marketing: And the Fallacy of the Debate
    www.linkedin.com So I was on a plane. I was below 10,000 feet and had no WiFi so felt a little like a member of Gilligan’s Island. Stranded without any connection...
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  7. Toby Reed

    Toby Reed

    19/01/2017
    Marketers. In this 'Age of Distraction' don't forget that people also live non-cyber lives. Give your marketing campaign a better chance for success and incorporate some offline channels into the mix. You'll thank me for it.
    Toby Reed
    The ‘Age of Distraction’: How Direct Mail Can Aid in Marketing’s Battle For Your Customer's Attention
    www.linkedin.com Much has been written about the ‘Age of Distraction’. Case in point, this article in MarketScale or the announcements by the NBA, NFL and others...
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  8. Toby Reed

    Toby Reed

    19/01/2017
    Hey Sales Bees! Stop pushing the features and benefits of your product. Why? Check out my post below.
    Toby Reed
    We Do Not Sell Envelopes: 3 Reasons Why We Avoid Selling Product and Your Sales Team Should Too
    www.linkedin.com Our sales team does not sell envelopes. I don’t want you to get me wrong, you can still find salespeople who do. You know them, the old...
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  9. ProducerToby Reed

    Toby Reed

    19/01/2017
    We Do Not Sell Envelopes: 3 Reasons Why We Avoid Selling Product and Your Sales Team Should Too
    We Do Not Sell Envelopes: 3 Reasons Why We Avoid Selling Product and Your Sales Team Should TooOur sales team does not sell envelopes. I don’t want you to get me wrong, you can still find salespeople who do. You know them, the old product pushers. The salespeople whose sales process is 100% about telling you how their knife set slices and...
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  10. Toby Reed

    Toby Reed

    18/01/2017
    For those Print and Direct Mail Bees who are worried the Millennials may pass them by in the brave new digital world. Fear not!
    Toby Reed
    Towed By A Millennial: Insight On Why Print Still Has Value
    www.linkedin.com I was on my way to the airport, travelling Route 280 in New Jersey toward Newark Liberty International to make an evening flight to Kansas City....
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  11. ProducerToby Reed

    Toby Reed

    18/01/2017
    The ‘Age of Distraction’: How Direct Mail Can Aid in Marketing’s Battle For Your Customer's Attention
    The ‘Age of Distraction’: How Direct Mail Can Aid in Marketing’s Battle For Your Customer's AttentionMuch has been written about the ‘Age of Distraction’. Case in point, this article in MarketScale or the announcements by the NBA, NFL and others that they are seeking ways to shorten games to battle their viewers shrinking attention span. The basic...
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  12. ProducerBiz Texter

    Biz Texter

    11/01/2017
    Four types of offline marketing to use
    Four types of offline marketing to useEverything these days focuses on marketing online, which is definitely important. It is a very easy and inexpensive way to reach your customers, and most of them can be reached online at all times. But there is definitely something to offline...
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  13. Ravi Ranjan

    Ravi Ranjan

    10/01/2017
    Top 100 golab brands of 2016 Ravi Ranjan
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  14. Ravi Ranjan

    Ravi Ranjan

    09/01/2017
    Nokia is coming up with bang!!! I am excited, lets see when it will be available in India. Nokia 1600 was my 1st mobile gifted by my elder brother & again i want to hold Nokia Once again. :) Are you also excited? Please share your views and story :)
    Ravi Ranjan
    CES 2017: Nokia Android phone spurns the West - BBC News
    www.bbc.com The first Android smartphone to carry Nokia's brand is announced as a China...
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  15. Ravi Ranjan

    Ravi Ranjan

    07/01/2017
    The ingredients of Online & Offline Marketing Strategies makes the result tasty :) Ravi Ranjan
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  16. Drishti Sethi

    Drishti Sethi

    06/01/2017
    Global Delivery Model: Benefits and Challenges for delivering successful IT Services from global locations https://goo.gl/G7TIqP Drishti Sethi
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  17. ProducerRavi Ranjan

    Ravi Ranjan

    03/01/2017
    Impact of Social Media Channels on Social Life
    Impact of Social Media Channels on Social Life Social media channels like facebook, instagram, twitter, whatsapp, hike messanger and not to be forgotten orkut and other social media platforms have not only heralded a new e- revolution but have made a striking appeal to the people world over....
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  18. Stephane 🐝 Fenner
    Opportunity marketing | Creativity
    Stephane 🐝 Fenner
    scontent-frt3-1.xx.fbcdn.net
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    Comments

    Stephane 🐝 Fenner
    25/09/2016 #6 Stephane 🐝 Fenner
    #5 i have to say I do too. I love opportunity marketing when done with taste and humor.
    Brian McKenzie
    24/09/2016 #4 Brian McKenzie
    Kyrgyzstan is so far out of Pop Culture - My reactions 1) Who is Brad? 2) Brad doesn't sound very Norwegian 3) Is this from a Monty Python skit where someone got bit by a moose? and finally 4) Good for Brad - whoever you are. ....... My friend here later explained Brad and Angelina are divorcing ~ meh.
    Paul "Pablo" Croubalian
    23/09/2016 #3 Paul "Pablo" Croubalian
    That's Marketing in the Moment at its best. Funny and Shareable
    Loribeth Pierson
    23/09/2016 #2 Loribeth Pierson
    Funny! I have to share this one. Thanks, Stephan.
    Mamen 🐝 Delgado
    23/09/2016 #1 Mamen 🐝 Delgado
    Love it!! So creative...
  19. Michael Jones

    Michael Jones

    15/09/2016
    These skills translate well across multiple fields, not just good for sales.
    Michael Jones
    The 7 Sales Skills That CAN’T Be Taught - Quotable.com
    www.salesforce.com I’ve worked for, managed, and hired many a salesperson. Some of our best software reps had never sold software before joining us. In fact, some of our best closers had never closed a deal before working here. What these individuals may have lacked...
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  20. Michael Jones

    Michael Jones

    29/08/2016
    How do you define your personal brand?
    Michael Jones
    7 Things That Define You and Your Personal Brand
    www.inc.com This is what people pay attention...
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  21. ProducerAmersur Sac

    Amersur Sac

    15/08/2016
    COMMUNITY MANAGER – PERU
    COMMUNITY MANAGER – PERU AMERSUR SAC, empresa inmobiliaria en Perú, está buscando una persona dinámica, proactiva y resolutiva, para realizar las siguientes tareas: · Conocimiento de edición de imágenes con Adobe Photoshop · Conocimiento para editar videos...
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  22. ProducerEDSON SANTOS

    EDSON SANTOS

    21/06/2016
    O que é Inbound Marketing?
    O que é Inbound Marketing?Inbound Marketing ... é isso mesmo Inbound Marketing, é a nova febre no mundo do Marketing.Primeiro surgiu o Marketing de Philip Kotler e depois as suas variantes, tais como, Endo-Marketing, Marketing-Pessoal, Marketing de varejo, Trans-Marketing,...
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    Comments

    EDSON SANTOS
    22/06/2016 #5 EDSON SANTOS
    #1 Obrigado Maria!
    EDSON SANTOS
    22/06/2016 #4 EDSON SANTOS
    #2 Olá Arnaldo como vai? Sim, essa geração de conteúdo pode fazer com que quem oferece o produto perceba uma demanda maior do que ele esperava e assim se ver obrigado a hipervalorizar, digo monetariamente o seu produto, mas a intenção não é essa, e o contexto que voce abordou é bem discutível tendo em vista que hoje há muita informação na rede e que esse excesso de informação termina por não formar uma opinião solida, por esse motivo o Inbound Marketing tem essa proposta de criar conteúdos não somente relevante mas também específico e direcionado, atraindo assim um prospect que se tornará um lead e em fim um cliente. Agora na verdade quem gera o valor no produto é o cliente enquanto que os fabricantes agregam valor ao produto, meio complicado de se entender mas é isso, entenda assim,as vezes deixamos de comprar um determinado produto por não ter informações suficientes ou que nos satisfaçam e compramos assim um outro que julgamos conhecer devido as informações disponibilizadas pelo seu fabricante, e nem por isso talvez o outro poderia ser ate mesmo melhor ,mas a falta de informação relevante nos leva a declinar da decisão de compra do mesmo, ok?
    Arnaldo Costa
    22/06/2016 #2 Anonymous
    Eu não tenho formação na área, mas já estudei algumas ferramentas que citou em cursos e para concursos. Claro que sou leigo. Indiscutível seu conhecimento sobre o assunto. Entretanto, uma dúvida de leigo: você não acha que no nosso contexto de sociedade em rede, que prioriza a geração de conhecimento (e não de mera informação e ruído), essa nova abordagem não é mais apropriada? Produzir conteúdo relevante com um produto adequado não é colocar o valor do seu produto acima do preço dele? Sei lá, isso na minha visão de leigo parece mais atrativo ao consumidor. Sinto mais confiança quando alguém me oferece algo de altíssimo valor com um preço baixo ou gratuito. Geralmente, acabo comprando.
    Maria Luiza Freitas de Oliveira
    22/06/2016 #1 Maria Luiza Freitas de Oliveira
    Texto muito oportuno Edson! Parabéns!
  23. Michael Jones

    Michael Jones

    01/06/2016
    This opportunity could provide incentive and experience to the students at West Virginia Tech.
    Michael Jones
    New adventure program to open doors of southern West Virginia to Tech students
    www.register-herald.com The West Virginia University Institute of Technology is often known and renowned for its engineering...
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  24. Michael Jones

    Michael Jones

    28/05/2016
    This could be a great boost to the local economy.
    Michael Jones
    Ammunition factory planned for Eastern Kanawha
    www.wvgazettemail.com
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  25. Michael Jones

    Michael Jones

    26/05/2016
    The movies Glengary Glen Ross and Boiler Room should both be prerequisites for sales positions.
    Michael Jones
    Watch the Most Epic 7 Minutes In Sales Movie History - The Sales Side
    www.thesalesside.com If you work in sales and haven't seen the movie Glengarry Glen Ross before, you should be ashamed of...
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