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Offline Marketing - beBee

Offline Marketing

+ 400 buzzes
Top offline marketing tips! Contacts and advice on radio and print advertising – including billboards, signs and pamphlets – telemarketing, and television ad for marketing managers, marketing communications directors, marketing research directors and anyone interested.
Buzzes
  1. ProducerRebecca Shannon

    Rebecca Shannon

    24/07/2017
     How to make each text more impactful
    How to make each text more impactfulYour customers are putting a lot of trust in you when they hand over permission to send a text message directly to their phone. Text messaging is one of the more intimate forms of communication. It’s not like a mass print mailer or email (the...
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  2. Louise Smith

    Louise Smith

    25/05/2017
    #Medicinal #Cannabis Aus Research First Positive Result for #Epilepsy in #children
    Louise Smith
    Study 'proves medicinal cannabis can help children with severe epilepsy'
    www.abc.net.au Researchers publish what they say is the first scientific evidence that medicinal cannabis helps children with severe...
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  3. ProducerPeter Altschuler
    WTF and other unnecessaries
    WTF and other unnecessariesI have a problem with obscenity. It's lost its punch. And that's a shame.There was a time when Anglo-Saxonisms raised a few eyebrows. When the words were so shocking in print that one had to take notice. Now they're used so indiscriminately in every...
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    Comments

    Peter Altschuler
    29/03/2017 #10 Peter Altschuler
    #1 @Dean Owen, Forsooth, sir. Elizabethans were extremely adept at using imagery in place of obscenity. Among my favorites is "She prays with her knees upward." A gentle description of a wanton woman.

    Just to vex those middle finger flicking drivers, I don't flip back. Instead, I bite my thumb. Though it's generally considered to mean the same thing, it doesn't quite.

    It implies something potentially more upsetting -- that the object of the gesture is a cuckold. So, rather than suggest that the person perform a physiologically impossible act, it asserts that his wife has been enjoyed by another. As QE I says in "Shakespeare in Love," "She's been plucked since last I saw her and not by you."
    Harvey Lloyd
    29/03/2017 #9 Harvey Lloyd
    Yes, back in the Jurassic period when i was a teenager the various words did drum up a social outcry of heathen. Today though the slang words tend to explain someone's emotions in writing. Social media has opened up a door that we want to get the whole of personal relationships through. I could write that i am angry, bitter or in some way negatively impacted or i could write WTF.

    This three letter statement somehow has become an emotional alignment statement. I know exactly how you feel when i read. Agree or disagree set aside i do understand that emotional trauma you are experiencing.

    Unfortunately though the overuse of anything will cause the punch to be deflated. Eventually it just becomes background noise that writers/speakers use to try and inflate a topic and add emotions that everyone has now discounted.
    Peter Altschuler
    29/03/2017 #8 Peter Altschuler
    Years ago, when I was still a young curmudgeon (as opposed to the old one I am now), I was driving from Brooklyn to Queens with my three-year-old daughter in her car seat in the back. Traffic was confoundingly bad. When I tried to get around a particularly inattentive driver, I heard a small voice from behind me shout, "Come on, schmuck!" I knew it was time to rethink my choice of words.

    Fast forward 30 years, and again I had small children in the back. So, as much as I wanted to vent my irritation at the often worse drivers in LA, I had to find a way to express myself without leaving an unwanted impression. That's where Reverend Spooner assisted my efforts as I muttered that those drivers were all motal tucking forons.
    Robert Cormack
    29/03/2017 #7 Robert Cormack
    Good post, @Peter Altschuler. I think swearing was important in the Lenny Bruce era simply because America had to be shaken up a bit. Carlin and Pryor took it as far as they could—Pryor more so because it was a black thing (anger, resentment, etc). Today, we're really just using the expletive, hoping someone will think we're mad or offended or bucking political correctness. I notice young female journalists are using a lot of expletives now, especially in their headlines. Maybe it's to show anger or frustration, all valid, but I'm more inclined to think it's just to get noticed. That makes f**k cheap for everybody.
    Praveen Raj Gullepalli
    29/03/2017 #6 Praveen Raj Gullepalli
    I have an inkling of the horror you experience Peter...akin to what the face on the cover of Algernon Blackwood's Tales of Mystery and Imagination reveals! :) Great expression compliments all but expletives suit only a chosen few when they spew. They definitely wouldn't suit you ;)
    Claire L Cardwell
    29/03/2017 #5 Claire L Cardwell
    It's incredible how in the space of a few years the word 'fuck' is everywhere...... I remember using it once during an argument and got slapped across the chops for my pains when I was a teenager. Then was horrified to hear my conservative mother using it mildly a few years later when back from college.....
    Jim Murray
    29/03/2017 #4 Jim Murray
    Good points Peter. But I still manage to garner a certain amount of resentment for writing the way I talk. I just can't fucking help it.
    Todd Jones
    29/03/2017 #3 Todd Jones
    Guilty as charged, although I place the blame of it all squarely on my work environment and the assembly of scoundrels with whom I share my day. I do however prefer the company of these scoundrels. They have the best f*%k!ng stories... with the explicative used herein as either a verb and an adjective.
    Phil Friedman
    29/03/2017 #2 Phil Friedman
    I like it, Peter. How about introducing "WTP"? (What the poppycock!) Or "DAA"? (Dimwitted ass's arse!) The generated curiosity alone might have more impact currently than cursing. Thanks for the chuckle. Cheers!
    Dean Owen
    29/03/2017 #1 Dean Owen
    You tottering earth-vexing moldwarp! (taken from "To create a Shakespearean insult") ! Spot on I say, spot on!
  4. ProducerPeter Altschuler
    Persona non grata
    Persona non grataPersonas annoy me. It may be because my focus is, primarily, B2B. Or it may be that it's a word that's applied indiscriminately -- as if the concept were universal and universally applicable. But B2B isn't targeting a suburban mom who has two kids...
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    Comments

    Todd Jones
    29/03/2017 #6 Todd Jones
    #5 I am not an alarmist by nature, but the thought of this is chilling. Many people with reasoning capacity far beyond my own (such as Stephen Hawking and other notable physicists) have taken a dim view of this subject. Coupled with nanotechnology that may eventually be able to manipulate matter at the atomic level, there lies the potential that humans may be viewed by A.I. as little more than raw material.
    Peter Altschuler
    29/03/2017 #5 Peter Altschuler
    #3 Todd, I worked at an A.I. developer in the '90s, and I've seen a remarkable shift in the past 20 years. It's not encouraging.

    The emphasis then was on enhancing humans' capabilities by providing access to the skills of the most experienced colleagues, speeding up analysis and decision making, improving the positives while eliminating false negatives, and giving business a competitive edge... intellectually.

    A.I. today still has its eye on analysis, decisions, and speed. Yet it also is seen as labor saving -- as in the elimination of human labor. That's an evolution with a far greater impact on society.

    First, it has the potential to put the current labor force out of work... with no hope of retraining in highly technical professions like programming, computational logistics, or robotic engineering (though the posited Law of Accelerating Returns could quickly see machines design and build themselves). That affects the tax base and, in turn, the revenue available to government for essential services.

    That possibility has given rise to the concept of a universal wage and/or a tax on robotic systems -- a levy that generates an amount similar to the taxes paid by displaced workers. That still doesn't put the humans back to work. Instead, it conjures up visions of the people on the spaceship in "WALL•E." And that's a horrifying image.

    More terrifying, cosmically. is the possibility that a) A.I. can go rogue and annihilate everything or b) become as lazy as humans and, once they see no point in catering to carbon life forms, stop running farms, manufacturing shelter and clothing, building products only humans need or use, and leave the humans in the lurch with no way to provide for themselves and survive.

    Will it turn out as badly as that? That would take a level of prognostication that even A.I. isn't likely to achieve. Yet... who would have predicted the current situation in Washington?
    Todd Jones
    29/03/2017 #3 Todd Jones
    Greetings Peter... After reading this post, and clicking on the link to your BlueSteps post, I hope you don't mind if I share a link to a blog describing a conceivable future of A.I. that I found fascinating. It is a rather long two-parter, and it opened my eyes to the destructive potential of artificial super-intelligence that looms in the not too distant future. If you have the time to get through Part 1, I highly recommend that you continue on to Part 2.

    http://waitbutwhy.com/2015/01/artificial-intelligence-revolution-1.html

    I've read all three of your beBee posts, and a few on BlueSteps. Top shelf stuff. You should consider sharing more of your work on beBee. I am sure that you will find a very receptive audience.
    Peter Altschuler
    11/03/2017 #2 Peter Altschuler
    In an era when people think that time began the moment they were born and that nothing existed before they inhaled their first breath, this is not a surprise. Content? A brand new concept. Collateral, sales aids, product literature, slicks, one-sheets? They never heard of them. Personalization? A 21st Century innovation. A call from the local merchant to tell Mrs. Capobello that her favorite type of mushroom is back in stock? First, you have to explain "local merchant."

    It's what I refer to as the arrogant myopia of ignorance, and its epidemic permeation throughout the Marketing populace should require inoculation.
    Jerry Fletcher
    10/03/2017 #1 Jerry Fletcher
    Well put Peter. You summarize the problem that we in the B2B world have with the latest bright shiny methodology being bandied about in B2C being applied in ignorance to B2B. I've searched for ways to overcome this trait for over quarter century. Unfortunately I've never found a cure. Keep up the fight.
  5. ProducerRavi Ranjan

    Ravi Ranjan

    06/02/2017
    Offline Marketing Strategies That Support Your Online Brand
    Offline Marketing Strategies That Support Your Online BrandFor most professional services firms, online marketing has grown to be front and center throughout the last five years, Why? It could be easily measured and is frequently less expensive than standard marketing.But that doesn’t suggest there aren’t...
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    Comments

    Ravi Ranjan
    04/03/2017 #2 Ravi Ranjan
    #1 thank you so much for your valuable feedback ma'am. I would really appreciate if you could please elaborate the point in details , I am eager to add your point in the article though. Thanks once again.
    Anne Kleinman
    06/02/2017 #1 Anne Kleinman
    I think it is interesting that you have omitted one of the best ROI offline media options - promotional products. Promotional Products are easily targeted to your best potential customers and with 89% of recipients stating that they recall the name of the advertiser that gave it to them, these products should certainly be part of any company's offline marketing strategy.
  6. ProducerRavi Ranjan

    Ravi Ranjan

    21/01/2017
    Online Promotions Becoming an Integral Part of Marketing Strategy
    Online Promotions Becoming an Integral Part of Marketing StrategyWe are in 21st century where digitization reigns supreme! Today, the marketing strategy of any competent brand having ambitious plans to capture the market is incomplete without an internet marketing plan, also known as online promotion activities....
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    Comments

    Kevin Baker
    22/01/2017 #2 Kevin Baker
    activity creates activity
    David B. Grinberg
    21/01/2017 #1 David B. Grinberg
    Nice buzz, Ravi. I've shared this on three hives. Also, thanks for your gracious support on Twitter, which is most appreciated. Keep buzzing in 2017!
  7. ProducerToby Reed

    Toby Reed

    19/01/2017
    Context vs. Content Marketing: And the Fallacy of the Debate
    Context vs. Content Marketing: And the Fallacy of the DebateSo I was on a plane. I was below 10,000 feet and had no WiFi so felt a little like a member of Gilligan’s Island. Stranded without any connection to the outside world…the internet. And that got me to thinking about how we communicate with one...
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    Comments

    Toby Reed
    20/01/2017 #4 Toby Reed
    #3 Thanks Preston!
    Preston 🐝 Vander Ven
    19/01/2017 #3 Preston 🐝 Vander Ven
    @Toby Reed, that was a great buzz.
    Toby Reed
    19/01/2017 #2 Toby Reed
    #1 Thanks for the comment Sandra!
    Sandra Smith
    19/01/2017 #1 Sandra Smith
    Great summary and a reminder to put content into a wider context. Thank you, Toby
  8. Toby Reed

    Toby Reed

    19/01/2017
    Content Marketing Bees. Stressing if Content or Context is more important to your social media strategy. Relax, I'll give you the answer. It is YES! They are both important. But not all you need to know...
    Toby Reed
    Context vs. Content Marketing: And the Fallacy of the Debate
    www.linkedin.com So I was on a plane. I was below 10,000 feet and had no WiFi so felt a little like a member of Gilligan’s Island. Stranded without any connection...
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  9. Toby Reed

    Toby Reed

    19/01/2017
    Marketers. In this 'Age of Distraction' don't forget that people also live non-cyber lives. Give your marketing campaign a better chance for success and incorporate some offline channels into the mix. You'll thank me for it.
    Toby Reed
    The ‘Age of Distraction’: How Direct Mail Can Aid in Marketing’s Battle For Your Customer's Attention
    www.linkedin.com Much has been written about the ‘Age of Distraction’. Case in point, this article in MarketScale or the announcements by the NBA, NFL and others...
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  10. Toby Reed

    Toby Reed

    19/01/2017
    Hey Sales Bees! Stop pushing the features and benefits of your product. Why? Check out my post below.
    Toby Reed
    We Do Not Sell Envelopes: 3 Reasons Why We Avoid Selling Product and Your Sales Team Should Too
    www.linkedin.com Our sales team does not sell envelopes. I don’t want you to get me wrong, you can still find salespeople who do. You know them, the old...
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  11. ProducerToby Reed

    Toby Reed

    19/01/2017
    We Do Not Sell Envelopes: 3 Reasons Why We Avoid Selling Product and Your Sales Team Should Too
    We Do Not Sell Envelopes: 3 Reasons Why We Avoid Selling Product and Your Sales Team Should TooOur sales team does not sell envelopes. I don’t want you to get me wrong, you can still find salespeople who do. You know them, the old product pushers. The salespeople whose sales process is 100% about telling you how their knife set slices and...
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  12. Toby Reed

    Toby Reed

    18/01/2017
    For those Print and Direct Mail Bees who are worried the Millennials may pass them by in the brave new digital world. Fear not!
    Toby Reed
    Towed By A Millennial: Insight On Why Print Still Has Value
    www.linkedin.com I was on my way to the airport, travelling Route 280 in New Jersey toward Newark Liberty International to make an evening flight to Kansas City....
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  13. ProducerToby Reed

    Toby Reed

    18/01/2017
    The ‘Age of Distraction’: How Direct Mail Can Aid in Marketing’s Battle For Your Customer's Attention
    The ‘Age of Distraction’: How Direct Mail Can Aid in Marketing’s Battle For Your Customer's AttentionMuch has been written about the ‘Age of Distraction’. Case in point, this article in MarketScale or the announcements by the NBA, NFL and others that they are seeking ways to shorten games to battle their viewers shrinking attention span. The basic...
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  14. ProducerPaul Burge

    Paul Burge

    11/01/2017
    Four types of offline marketing to use
    Four types of offline marketing to useEverything these days focuses on marketing online, which is definitely important. It is a very easy and inexpensive way to reach your customers, and most of them can be reached online at all times. But there is definitely something to offline...
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  15. Ravi Ranjan

    Ravi Ranjan

    10/01/2017
    Top 100 golab brands of 2016 Ravi Ranjan
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    Comments

    Ravi Ranjan
    04/04/2017 #2 Ravi Ranjan
    #1 Thank you so much sir for the warm welcome. I appreciate your efforts though to contribute insights, views and suggestions on beBee . Hope i can learn lot from you
    CityVP 🐝 Manjit
    04/04/2017 #1 CityVP 🐝 Manjit
    Hi Ravi, glad to become acqainted with you. I can see from your prior buzzes that you have been on beBee since the start of the New Year. So I offer my very belated welcome to you and thank you for connecting.

    Global brands is the part of branding that I absolutely love - because of the sheer scale and magnitude of the brand work. When I come across top agencies and their strategists and creatives, it is just a different dimension that this work is conducted in and there is amazing work out there.

    Just the scale of spend is mind-boggling never mind the messaging, identity, promise and creative. I admire the big leagues and the mindset and kahuna's required to represent clients at this level.
  16. Ravi Ranjan

    Ravi Ranjan

    09/01/2017
    Nokia is coming up with bang!!! I am excited, lets see when it will be available in India. Nokia 1600 was my 1st mobile gifted by my elder brother & again i want to hold Nokia Once again. :) Are you also excited? Please share your views and story :)
    Ravi Ranjan
    CES 2017: Nokia Android phone spurns the West - BBC News
    www.bbc.com The first Android smartphone to carry Nokia's brand is announced as a China...
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  17. Ravi Ranjan

    Ravi Ranjan

    07/01/2017
    The ingredients of Online & Offline Marketing Strategies makes the result tasty :) Ravi Ranjan
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  18. Drishti Sethi

    Drishti Sethi

    06/01/2017
    Global Delivery Model: Benefits and Challenges for delivering successful IT Services from global locations https://goo.gl/G7TIqP Drishti Sethi
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  19. ProducerRavi Ranjan

    Ravi Ranjan

    03/01/2017
    Impact of Social Media Channels on Social Life
    Impact of Social Media Channels on Social Life Social media channels like facebook, instagram, twitter, whatsapp, hike messanger and not to be forgotten orkut and other social media platforms have not only heralded a new e- revolution but have made a striking appeal to the people world over....
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  20. Stephane 🐝 Fenner
    Opportunity marketing | Creativity
    Stephane 🐝 Fenner
    scontent-frt3-1.xx.fbcdn.net
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    Comments

    Stephane 🐝 Fenner
    25/09/2016 #6 Stephane 🐝 Fenner
    #5 i have to say I do too. I love opportunity marketing when done with taste and humor.
    Brian McKenzie
    24/09/2016 #4 Brian McKenzie
    Kyrgyzstan is so far out of Pop Culture - My reactions 1) Who is Brad? 2) Brad doesn't sound very Norwegian 3) Is this from a Monty Python skit where someone got bit by a moose? and finally 4) Good for Brad - whoever you are. ....... My friend here later explained Brad and Angelina are divorcing ~ meh.
    Paul "Pablo" Croubalian
    23/09/2016 #3 Paul "Pablo" Croubalian
    That's Marketing in the Moment at its best. Funny and Shareable
    Loribeth Pierson
    23/09/2016 #2 Loribeth Pierson
    Funny! I have to share this one. Thanks, Stephan.
    Mamen 🐝 Delgado
    23/09/2016 #1 Mamen 🐝 Delgado
    Love it!! So creative...
  21. Michael Jones

    Michael Jones

    15/09/2016
    These skills translate well across multiple fields, not just good for sales.
    Michael Jones
    The 7 Sales Skills That CAN’T Be Taught - Quotable.com
    www.salesforce.com I’ve worked for, managed, and hired many a salesperson. Some of our best software reps had never sold software before joining us. In fact, some of our best closers had never closed a deal before working here. What these individuals may have lacked...
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  22. Michael Jones

    Michael Jones

    29/08/2016
    How do you define your personal brand?
    Michael Jones
    7 Things That Define You and Your Personal Brand
    www.inc.com This is what people pay attention...
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  23. ProducerAmersur Sac

    Amersur Sac

    15/08/2016
    COMMUNITY MANAGER – PERU
    COMMUNITY MANAGER – PERU AMERSUR SAC, empresa inmobiliaria en Perú, está buscando una persona dinámica, proactiva y resolutiva, para realizar las siguientes tareas: · Conocimiento de edición de imágenes con Adobe Photoshop · Conocimiento para editar videos...
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  24. ProducerEDSON SANTOS

    EDSON SANTOS

    21/06/2016
    O que é Inbound Marketing?
    O que é Inbound Marketing?Inbound Marketing ... é isso mesmo Inbound Marketing, é a nova febre no mundo do Marketing.Primeiro surgiu o Marketing de Philip Kotler e depois as suas variantes, tais como, Endo-Marketing, Marketing-Pessoal, Marketing de varejo, Trans-Marketing,...
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    Comments

    EDSON SANTOS
    22/06/2016 #5 EDSON SANTOS
    #1 Obrigado Maria!
    EDSON SANTOS
    22/06/2016 #4 EDSON SANTOS
    #2 Olá Arnaldo como vai? Sim, essa geração de conteúdo pode fazer com que quem oferece o produto perceba uma demanda maior do que ele esperava e assim se ver obrigado a hipervalorizar, digo monetariamente o seu produto, mas a intenção não é essa, e o contexto que voce abordou é bem discutível tendo em vista que hoje há muita informação na rede e que esse excesso de informação termina por não formar uma opinião solida, por esse motivo o Inbound Marketing tem essa proposta de criar conteúdos não somente relevante mas também específico e direcionado, atraindo assim um prospect que se tornará um lead e em fim um cliente. Agora na verdade quem gera o valor no produto é o cliente enquanto que os fabricantes agregam valor ao produto, meio complicado de se entender mas é isso, entenda assim,as vezes deixamos de comprar um determinado produto por não ter informações suficientes ou que nos satisfaçam e compramos assim um outro que julgamos conhecer devido as informações disponibilizadas pelo seu fabricante, e nem por isso talvez o outro poderia ser ate mesmo melhor ,mas a falta de informação relevante nos leva a declinar da decisão de compra do mesmo, ok?
    Arnaldo Costa
    22/06/2016 #2 Anonymous
    Eu não tenho formação na área, mas já estudei algumas ferramentas que citou em cursos e para concursos. Claro que sou leigo. Indiscutível seu conhecimento sobre o assunto. Entretanto, uma dúvida de leigo: você não acha que no nosso contexto de sociedade em rede, que prioriza a geração de conhecimento (e não de mera informação e ruído), essa nova abordagem não é mais apropriada? Produzir conteúdo relevante com um produto adequado não é colocar o valor do seu produto acima do preço dele? Sei lá, isso na minha visão de leigo parece mais atrativo ao consumidor. Sinto mais confiança quando alguém me oferece algo de altíssimo valor com um preço baixo ou gratuito. Geralmente, acabo comprando.
    Maria Luiza Freitas de Oliveira
    22/06/2016 #1 Maria Luiza Freitas de Oliveira
    Texto muito oportuno Edson! Parabéns!
  25. Michael Jones

    Michael Jones

    01/06/2016
    This opportunity could provide incentive and experience to the students at West Virginia Tech.
    Michael Jones
    New adventure program to open doors of southern West Virginia to Tech students
    www.register-herald.com The West Virginia University Institute of Technology is often known and renowned for its engineering...
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