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Comments26/06/2017 #3 Harvey LloydLiked the marketing cycle, very real.
I started 30 years ago with my small business. I was dumb as a rock when it came to understanding what was involved. I self educated just enough to get to three questions. 1) A product or service someone needs/wants, and they may not know they need it yet; 2) I already have customers out there, but how do i find them?; 3)How can i sustain cash flow during the building process?
I started with 3k. I was a large job superintendent on industrial projects when i started the business. No contacts at all in the local economy and the customers i served for others required way to much capital to get started to even call on them.
Mimicking others success can give you a boost in where to start but they cant sustain you. I learned that mentors or mimicry dropped me off short of feeding myself. "I" had to be successful and was not the mentors i was following. The key became the cycles as your flow chart shows. Unfortunately the cycles are always shown flat. They are not. If we could turn your cycle on its edge you would see that you never come back to the same spot twice. Its like a funnel. We have similarities as we pass through multiple times, but with each pass we are different and the situations are different. Keep in mind that in order to move up in the cycle each revolution you should be able to state why this time is different.
If you pass the same spot at the same elevation of wisdom then the cycle will repeat.
Traversing the cycle many times is where we develop our business scope and goals. Good luck with your venture.
- Producer19/06/2017PrestodirectIt’s our goal to provide you with highest quality products. We are specialized and highly recommended suppliers of embossing seals, rubber stamps and other notary supplies at the best price possible. We are here to make your shopping experience...
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- Producer12/06/2017What Is The Future Of Marketing?Internet marketing is one of the industries which has gone through rapid changes. And trust me the rate of the rapid change has already started to increase. And the future of marketing is dependant on the changes which are going on right now.In this...
Comments14/06/2017 #6 Jerry Fletcher#5 Sadman, adoption of technology is dependent on where the users live. The cel phone was adopted in South America at a much faster rate than in North America because there was no landline telephone infrastructure. Internet based technologies have a solid acceptance only where there has been a base developed. No one to date has been able to predict success or failure of any given application. People will use whatever medium works for them to make buying decisions. The better you know your target audience the better you will be able to plug in to thier buyer's journey with the appropriate media at the right time.14/06/2017 #5 Sadman Ishrak#1 This is very true indeed! You are right. Radio hasn't been replaced by TV. The new technology won't replace the old ones.
But most of the people will use the new technologies, And will also interact more with the advertisement on the new technologies as they are more interactive. So it will drive more sale for the company.
Just like I would be more influenced to buy a car if I have watched the video on Instagram. or TV. Rather than hearing the advertisement about it on a radio.
As we humans love to see what is offered to us for purchase. Rather than hearing about it. As seeing is believing. But surely radio is still there, and I would listen to the radio when I am traveling in my car.13/06/2017 #1 Jerry FletcherSadman, I agree with your primary premise that change is inevitable but I think you may be rushing things a bit in terms of adoption by the general public. More importantly, never assume replacement of current technology by new technology. TV was supposed to replace radio. It did not. Internet marketing was supposed to replace direct mail. It did not. Older technologies morph to meet the requirements of the day. They do not go away.
- Producer09/06/2017Are We Trying to Please Consumers Or Ted?"I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising." Leo BurnettIn an article I wrote called: “We’ve spent the last fifteen minutes talking about...
Comments27/06/2017 #7 CityVP 🐝 ManjitThe majority are often trying to please Ted and I am always willing to protect the names of the innocent that do not realize they do. Many people vilify and hate the writings of Ayn Rand but when I read Atlas Shrugged I sympathized with the meaning and idea of "John Galt" . The majority only hail the "John Galt" when the value creator has made life easier or smarter for them, but that is not how the value creator or innovator is treated when their vision has to be squeezed through social toothpaste, or when the value they created is "socially" spent (usually wasted).
There are people with greater creative and technical ability than I, but that should not become an excuse for me to slide back into the majority body to feel stronger. (Strength in numbers). Instead I need to tackle why it is I feel stronger when or if I merge with the herd. One answer that immediately comes back is that it is we who are the victims of our own comparisons. Stop comparing and start appreciating and one can look back at the herd and say, you may have the collective ability to stampede all over me, but I am no longer standing in your pathway, proceed in the collective direction that comforts you, your collective direction is not for me.
Appreciating value creators is not a political affiliation, it is human appreciation. If we cannot appreciate, it is because we are probably not equipped to know why a Don Draper can think and does as he does - but we can engage collective conversation as to what we think of him, because that judgement may appease or ameliorate us. Even where we disagree - such argument is most superficial when it has no value creation intent or end. It becomes just a primary culture of any herd which is not knowing when argument is really a feel proxy for ego or whining. Thus I absolutely savor/enjoyed reading this buzz by Robert Cormack.10/06/2017 #4 Robert CormackYou're probably right, @Todd Jones. I've seen both sides and I don't even want to think about what I've spent following my passions. That said, I think I did my time "following the path of least resistance." After 38 years of doing the bidding of others, I'd rather eat Meow-Mix than go back to the corporate world (they don't want me back, anyway). Sometimes you have to follow your passions out of necessity.#310/06/2017 #3 Todd JonesThe problem, Robert, is that everyone fancies themselves a standout. As a young man, I did too. Throughout my 20's I was certain that I would become hugely successful following my passions. It nearly drove me to financial ruin. After banging my head on a wall for a decade, it turned out that I am no where near as brilliant as I used to think I was. It was a tough lesson to swallow, but in the end, coming to this realization allowed me to grow as a person, and more importantly recover financially. I think that I am less of an asshole than I was back then. Plus, nobody wants to eat Meow-mix in their golden years, and I think (hope, anyway) that I will avoid that fate.
Like water or electricity, I have followed the path of least resistance for the past two decades. And like water and electricity, I have found that I can get a great deal accomplished navigating this course. I have come to understand that I make a much better Indian than Chief. A doer rather than a director. If this makes me a sellout, and puts me solidly in the "herder" camp, I happily own the title.
As always, thanks for another great post.
- 08/06/2017The Top Social Media Viral Marketing Stunts Of 2017 - Locowise Bloglocowise.com From the #BowWowChallange to the most creative Oscar Best Picture creations, people love expressing themselves through viral trends on social media. A simple photo, such as Michelle Obama side-eyeing, a comment over a picture, such as ‘brother may I...
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Comments08/06/2017 #56 Praveen Raj Gullepalli#1 Dear Peter, come to think of it, I have always looked at every Bee here as a Person first and a Professional next. It is the other way around on the other site. I have never seen more candid self-representations by individuals anywhere else than here. It never bothered me to see links or banners of self promotion at the end of producer posts by so many bees, including Jim and Phil, where the honey says - hey, this is me...what I am; and the self promotional links state - hey, this is where you could find me! beBee is more about personal branding that catalyses personal and professional growth than a platform promoting professional branding. If one manages to brand oneself personally in a successful mannner here, over a period of time it sure would create opportunities. I believe what P (Person or Pro) one presents first holds the key to a possible door of opportunity.08/06/2017 #55 AnonymousOK, I will explain in a few words:
1. I have posted some personal long-form posts on LinkedIn, for no obvious reason.
2. This particular post was not business-oriented, marketing oriented or a self-marketing.
3. The prominent scientist and researcher from the same field of professional interest has seen this post. He has contacted me.
4. We have achieved excellent cooperation which is strictly business-oriented.
5. Much later on, I learned from him that a key component, in addition to professional competencies that were not related to social media, was my long-form post on social media.
6. Why me? I'm far from the best in a particular professional area. Because...
One possible conclusion (Occam's razor like):
Writing takes place in the subconscious. In addition to the list of references and professional competence there is something more that I respect and appreciate a lot and luckily I am not the only one. I call it "virtual synchronicity" or a "fractal alignment". Business is personal.07/06/2017 #54 Anne 🐝 Thornley-Brown, MBA#45 Getting people interested in a free monthly subscription was never a concern. The issue is that people did not migrate to other services or make a 1 time contribution that was about the cost of a cup of coffee to keep the ezine free. Since archiving it, people have paid to access the articles. Some have paid for access to the full collection.
No one has ever said it is not possible to generate business this way. I have seen consultants and coaches who market their services to individuals and very small businesses succeed with this strategy. It's because they are interacting directly with potential clients and potential clients are reading their content. When it comes to B2B sales, there still aren't enough executives who are actively engaged. This is likely to change with time.07/06/2017 #49 Renée 🐝 Cormier#46 Yes, @Charlene Norman, you are definitely on to something. Leveraging speaking opportunities through groups on Meetup.com, associations and other business groups definitely has its merit. I am currently in the process of securing more of those opportunities and I am sure @Anne 🐝 Thornley-Brown, MBA has done and will continue to do her share. The thing with marketing, is that you really need to have your hands and feet in a lot of places in order to get quality leads. It is time consuming and not necessarily immediately beneficial, but definitely worth it. An integrated approach is always best!07/06/2017 #46 Charlene Norman@Anne 🐝 Thornley-Brown, MBA and @Renée 🐝 Cormier
Second of Two posts
However, at the same time, real people comprising real networking groups are springing up and the ones that are thriving and surviving are the ones that are bringing that free content to life with real solid awesome speakers and Q&A and sufficiently long periods for all attendees to talk. (I am proving it in St. Catharines.) And just like in Social Media, there is no immediate payback, there never is. But over time, there are gains to be made as long as we are focussed on helping others reach/get their goals first. I have been imploring people lately (only the last 3 months or so) to take a break from the social media world and go back into the old fashioned people world. You both live in much bigger cities than the 130k people I live with so I KNOW you will have great results if you decide to do so.
We do have to change our ways. I have gone back to the old-fashioned ways. They are working. Although I might not be writing this very clearly, I hope I have convinced you of an alternative way to do something similar.07/06/2017 #45 Charlene Norman@Anne 🐝 Thornley-Brown, MBA and @Renée 🐝 Cormier
Ladies, I think you are both nibbling around the edges of something I am seeing more and more of. Pls bear with me. I don't have my thoughts completely clear yet. And due to space limitations, I will split this into two posts.
Social media or content sharing as we have known it over the years HAS changed. The 'overt' social media you are alluding to is definitely here. BUT there is another thing too that I have noticed. The old fashioned stuff is making a comeback. The 3D or face to face or virtual coffee telephone calls or real coffee meetings is definitely coming back. Just like snail mail is becoming more popular again. You talk about how the content you shared before did not get anyone interested in a monthly subscription. You are not alone. That seems to be a normal and natural thing happening all across North America.07/06/2017 #42 Phil Friedman#26 The definition of content marketing (not yours necessarily) that you quote here, Anne, is naively theoretical. For if it were not, we wouldn't see all of the content "curation" (which I see as soft plagiarism most of the time) that goes on, in which people and companies use the content of others for their own marketing purposes.
This is how I see it. I provide free original content which I try to make of value to the reader. My objective in doing so is, in part, to engage and build relationships. Readers are free to enjoy my content and do what they want in terms of engaging -- or not.
However, just as on TV, the free content is provided in exchange for the opportunity to put a "commercial advert" in front of the audience. As a reader, you can choose to view the advert or not, but it's silly to say that I offend you by putting it in front of you. And if I get annoyingly aggressive with the advertising presented with my content, you are free not to read my posts. After all, I don't force you to read the commercial before looking at the content or make you sign up with your email address before showing you the promised content. Cheers!07/06/2017 #40 Scott SimmermanReciprocity. Being able and willing to help and share. THOSE kinds of posts I am fine with, especially from someone who has connected socially in the past. What I dislike is that sales pitch 20 minutes after you accept an invitation from someone marginal to your network and interests, or from that SEO person in Mumbai.
Dialog, ideas and conversation: Breakfast, Lunch and Dinner of champions and sustainers.
Have fun out there!07/06/2017 #39 Anne 🐝 Thornley-Brown, MBAI agree. @Renée 🐝 Cormier There is so much content out there that messaging gets skimmed. Part of "moving with it" is embarking on a programme of more overt social media marketing as suggested by @Phil Friedman. Content must still deliver value and it must also have clear calls to action. I also think it is important to initially initiate contacts offline. Then, when you engage online, at least people will know who you are.07/06/2017 #38 Renée 🐝 Cormier#34 @Anne 🐝 Thornley-Brown, MBA, I could be wrong, but I think the best opportunity comes in any activity you initiate after online engagement. For example, say someone responds to one of your posts with some intelligent feedback, and you notice this person seems to read and comment on your posts in a positive way, on a regular basis. It makes good sense to arrange to meet with that person and develop a business relationship. Now that person may never actually buy from you directly, but could provide you with leads if your relationship flourishes on some level; especially if you are willing to give that person leads as well. It takes more work, but taking the time to build relationships with your following generates greater possibility for business down the road. There are no quick fixes anymore. We can all see that. The business landscape has changed. Move with it or you will get run over by it.07/06/2017 #35 Anne 🐝 Thornley-Brown, MBABlogging has brought me business. A lot of blogging business and it has really added up. I have enjoyed it and I can't complain on that score. However, it has not been successful tool to promote my core services (executive retreats, team building, meeting facilitation) as intended.
So I agree with Phil. It's time to embark on a programme of more overt social media marketing. There must still be value and it can't be constant but there is nothing wrong with from time to time reminding people about your services or letting them know about a special offer. After almost 2 decades of sharing free content pretty well non-stop, I think I have earned the right.07/06/2017 #34 Anne 🐝 Thornley-Brown, MBA@Renée 🐝 Cormier I have not found that people respond to an offer of value by contacting you and making a request to use your paid services. Yes, they engage. Yes they comment. They may even share the content but they don't take the most important step and graduate to paid services. The definintion of insanity is continuing to do the same thing and expecting different results.
My original ezine was distributed on ListBot, a free service. It was acquired by LinkEchange. They shelved it and replaced it with an inferior paid service, ListBuilder. Pay to distribute a publication that had not generated 1 cent in 6 years did not make good business sense to me. I put out a call to "keep Spice of the Month Accelerated Ezine free".
If even 10% of my over 4000 subscribers had contributed the cost of a cup of coffee, I would have continued to publish it. That would have covered the cost of the paid service. Not even one person contributed. I archived the content and converted the content to pay to view. Most years it has generated enough to pay for my webhosting and Internet access. I haven't been promoting it a lot lately but I will start again and eventually update the look and increase the pricing.07/06/2017 #32 Renée 🐝 Cormier#29 I am speaking purely from a business, sales and marketing perspective. If, as a business person, you want your content to generate leads, then you must offer value. People generally don't respond to direct sales pitches anymore. Far be it from me to try to regulate marketing or any other type of content. I simply use my expertise to educate. Do whatever works for you.07/06/2017 #30 ☘️Don Philpott@Rob Bacal "So, my answer to you is that you share your expertise, and at the same time, educate people about your interests, skills, focus, and above all, what you might provide them if they retain you."@Rob Bacal - agree with this. Most of the key online brands leverage data (being the link between producer and consumer). Knowledge (applied) = power, not knowledge (per se) = cash/money. As a lady called Kelis once said; "I can teach you, buy I have to charge":)
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