- Producer09/11/2017The Social Network of EffectsThe scenario- two customers walk into a restaurant. One leaves happily. The other has lots of complaints about service, quality of food, friendliness of staff and high pricing of insufficient food. The complainer makes loud voices. He starts...
Comments10/11/2017 #41 Franci🐝Eugenia Hoffman, beBee Brand AmbassadorPeople like fulfillment, whether they follow, leave or start their own group. The idea of the hives is for people to find others with common interests. If what we are seeking isn't within our scope, we go elsewhere and/or start our own group. I can see people forming new groups in anything we encounter. On the other hand, there are those that are fulfilled by following. Humans are complex as individuals and in groups, even more so.
Useful buzz @Ali 🐝 Anani, Brand Ambassador @beBee, The Social Scientist of beBee.10/11/2017 #39 Ali 🐝 Anani, Brand Ambassador @beBee#37 thank you @Jerry Fletcher. I hope you find a way to figure out the graphic you look for. The idea of the buzz struck me while asleep.
I invite @Harvey Lloyd to read your comment because you tagged him.
I sincerely hope that you liked the buzz.09/11/2017 #37 Jerry FletcherAli, I wish you hadn't done this. Now my mind is awash with trying to figure out how to convey a very complicated truth graphically. Mucho thanks to Harvey Lloyd for his comments that help me find a way through the vast amounts of data. Perhaps I'll write about it from a marketing perspective in one of my Another Slant articles09/11/2017 #36 Ali 🐝 Anani, Brand Ambassador @beBee#34 no dear @Lisa Vanderburg. Somebody would lectureon a topic which doe not interest me and even though can capture my interest. No one knows every thing or has an interest in every thing. I like to read @Edward Lewellen about neuro science because he simplifies the topic with real life examples. Others put me off.
I respect your interests and when I write on a topic that falls beyond your interest I know you can capture it. You are my litmus test for communicating well or poorly.09/11/2017 #34 Lisa VanderburgI need to call in some peeps so: A: They can laugh at my joke.
B: @Ali 🐝 Anani, Brand Ambassador @beBee you 'dumbing-down' your 'speak' so I can really understand your thoughts is a gift that I've been privileged to witness, and as hard to do as...say me, achieving your IQ. No, I am not being detrimental to myself; I just know my limits. When I write about complex problems in Parkinson's, it takes me a very long time in the hamster-ball to get it, translate it and write it. You have achieved what very few high-intellects can do - kudos, my friend! This is true talent that others should read. Lemme start: @David Navarro López and @Louise Smith09/11/2017 #33 Lisa Vanderburg#32 well, my boys didn't think that far even though I'm fairly sure they'd seen all our cats washing themselves. No sponges were mistreated in any way (or even used); it was an equal-opportunity vessel. This was because they confronted me one day with a box of baby teeth and a look of betrayed. 'What?...you got paid?..' didn't cut it. That's when I knew I'd have to get more inventive.....09/11/2017 #29 Ali 🐝 Anani, Brand Ambassador @beBee#23 you are spot on dearv@Sara Jacobovici. If we study the bifurcation curve we find that a pattern emerges upon disrupting the previous pattern. The rate of disruption increases with time and so it takes lesser times for new patterns to emerge. Great thinking on your part.
I thank you for ykour compliment. I shall try to deflate my pride before it bifurcates into an unpredictable pattern.09/11/2017 #23 Sara JacoboviciI like @Savvy Raj's title for you @Ali 🐝 Anani, Brand Ambassador @beBee. In addition to everything you are already, the title of Social Scientist is very appropriate. Your buzz, Dr. Ali, is another great example of what a great observer you are of human nature. But I have to admit, I didn't realize how many rules exist about our behaviours and their patterns. It's true enough that we can follow a trend of behaviours and predict their outcome; reflected in our terminology such as "mass consumption". But what makes things interesting is that every once in a while, someone will break out of that pattern and we experience, what I consider, the thrill of a new formation. Then, of course, out of that follows the the more predictable patterns. This is why innovators, not just in terms of products, but perspective and vision, are so crucial. It is from these innovators that the more significant fractal patterns emerge.
- Producer07/11/2017How To Make Yourself A Bad-Ass On The InterWebBecause the Internet is a big place, and because there are so many people who do the same sort of thing, vying for attention and yeah, even your business, the biggest challenge people face is differentiating themselves from the crowd.This is, by no...
Comments07/11/2017 #2 Phil Friedman@Jim Murray > "It means, in a nutshell, writing posts that give away a lot of so called trade secrets."
Not a lot of danger in that. My experience is that having the information is still a way's from understanding it well and even further from being able to actually implement it. Good piece, Jim. Cheers!
- Producer08/11/20173 Easy Keyword Research Tools Every Content Marketer NeedsKeyword happens to be one of the key concepts when it comes to SEO, content writing and marketing. Finding and using the right keywords is important to ensure appearance in SERPs. The first step in writing any campaign or a blog post, we must...
Comments08/11/2017 #1 Ali 🐝 Anani, Brand Ambassador @beBeeThank you @Proma 🐝 Nautiyal for sharing your thoughts. Keywords that take us from diversion to conversion work best. I agree entirely with you. The example you give on cleaners in Denver is reflective of conversing. Just by adding the word Denver you achieved this.
While reading your buzz I couldn't stop thinking of my buzz published yesterday on the spontaneity of writing. I wonder if you would agree with me.
- Producer30/10/2017PERSONAL BRANDING TRENDS FOR 2018 AND BEYOND FEATURING NATHANIEL C SCHOOLERNathaniel C Schooler Personal branding trends 2018 and beyondBy Jan Barbosa Currently the words ‘personal brand’ or ‘personal branding strategy’ are meaningless to most people! Because of overzealous marketing speak over the last 30 years the...
Comments31/10/2017 #5 David B. GrinbergThank you, Jan, for another important and insightful blogging buzz. You raise excellent points about the future of personal branding. These points buttress my belief that award-winning startup beBee -- named by TheNextWeb as a potential "unicorn" scaleup -- is the premiere social media platform for successful personal branding. Put simply, the future for beBee is bright, as the buzz continues to grow louder worldwide!
cc: @Javier 🐝 beBee @Matt 🐝 Sweetwood @John White, MBA @Lance 🐝 Scoular @Franci🐝Eugenia Hoffman, beBee Brand Ambassador @🐝 Fatima G. Williams
- Producer25/10/20176 Tempting Digital Marketing Trends in 2018 for Business Entrepreneurs Undeniably digital marketing has played a lead role in the success of online and offline businesses. Online marketing has opened up a number of doors for businesses to drive more customers and profit. This is why companies are following...
- Producer21/10/2017Don't Tell Your Customers...It is a commonly known fact, but not acknowledged enough: people do not like being told. They are open to suggestions and ideas but not to the fact of someone telling them what to do and what not to do. This does not only apply to adults. You might...
Comments28/10/2017 #14 Claire L Cardwell@Proma 🐝 Nautiyal - a long time ago I worked in sales for publishing companies. The first was very much a 'push' marketing approach. You had your script (which they forced you to stick to) a bunch of leads to call and off you went. Horrible horrible job! I did end up on the right side - in terms of selling as a consultative process at the FT, but it really wasn't me!
Even now I get calls from people trained in push marketing and forced to stick to scripts. I can almost see the '7 'no's' ladders leading to a yes' and the 'smile when you dial' slogans in their office.
I simply don't understand why companies don't change their approach. At the very least let your staff be honest about who they are, where they are calling from and yes they are trying to sell you something. Allow the sales people to ask questions at the start of the call, rather than go on assumptions.
Great article @Proma 🐝 Nautiyal!23/10/2017 #13 Harvey Lloyd#10 I am more student of marketing/advertising than scholar. I do find the manipulation of behaviour fascinating though. Specifically how it would have someone take risk that they otherwise would not have considered. My go to mantra is always Visa. I can live today like everyone else through payments. Only to realize that the end is nigh, but i am willing to bet. Amazing. Great post and discussion.22/10/2017 #12 Franci🐝Eugenia Hoffman, beBee Brand AmbassadorI love this post! You hit the nail on the head more than once. I dislike being told what do but I am always open to suggestions. With that said, I don't like to be manipulated by getting the push on what haircut, clothes, or makeup choices I should make.
I like your idea of helping the customer ease into the idea of what they are buying and how it can help them. For me, it's a matter of I am pleased with what I paid for whether it is a product or a service.21/10/2017 #10 Proma 🐝 Nautiyal#4 It is always so enriching to hear your thoughts, @Harvey Lloyd. The analogies you drew were excellent in understanding the different types of organizational sales techniques the giants of their leagues have established and followed. There is so much to learn.
Also, your point about experiential marketing hold so true in today's market. I always feel, it is not only the product/service but also the entire ecosystem that is being woven to support the entire experience of buying a particular product/service.
For example, I bought a pair of reading glasses from a budding e-commerce eye wear seller in India. Upon visiting their website, they let me know that on my first purchase the frame is completely free and I just need to pay for the lenses (which is hardly that expensive). The brand was decent and the designs could be tried out using their virtual "try me on" software. I received the product with 2 days of purchase and the packaging was so chic and simply fabulous! This made me recommend their product to my friends and family, too and they got about 5 orders from my WOM, alone.
Also, like you mentioned marketers are using the "Fear Of Missing Out" (FOMO) a lot nowadays. People would think that they can always use their discretion when it comes to giving in to FOMO but the truth is that it creates more of an underlying psychological effect rather than appealing to a person's taste and having them want it.
I am yet to see the Subaru ads. So will check out YouTube to watch some of their ads.
The world of marketing and sales is rather mesmerizing. I have been a finance student all through my student-life, yet it was marketing that I chose to spend the rest of my work-life with.21/10/2017 #6 Proma 🐝 Nautiyal#1 Thank you for giving it a read and for your comment, @Ali 🐝 Anani, Brand Ambassador @beBee. I always try to think from the point of view of customers. "How would I like to be approached?" and I use the same way to approach my clients. Thankfully, it has worked out for me till date. I would love to learn about other options, as well, so reading your buzz will surely give me some great ideas.21/10/2017 #4 Harvey LloydThe main point you touch that i believe is the moral low ground of the new marketing is the technique whereby we install thoughts of less or more/right or wrong and then offer a solution, at a price. The medium used to present the point is challenging. It is an add in a prestigious magazine that assigns credibility.
When we look at the various mediums of advertising/marketing the add/or marketing materials are not stand alone, they exist within a microcosm of thought. My favorite magazine/website or brand places credibility to anything that falls within that paradigm. Auto-trust if you will. Women's or men's media with various life experience enhancing drugs for instance with "FDA Approved" lends credibility that doesn't exist for you personally, but when shown as you may be missing out on life it becomes manipulation.
Marketing has harnessed group think at a subconscious level. I find the marketing of the automobile Subaru quite fascinating. It implies that great families and traditions are only found with their brand. My favorite is the one where they express the cars attachment to the human condition through the drive to the hospital for the first born child. A woman in labor and the person driving them to the hospital really don't care about the car in that circumstance. However Subaru would suggest that as part of your Lamar's training you have to sell your car and by one of their products. Interesting but you can easily see the cult following they have developed. Its a car.
This like always is a great post, and really shows the psychology of organizational sales, and begins a great discussion. Thanks @Proma 🐝 Nautiyal21/10/2017 #3 Harvey LloydYou touch on some interesting points as we start to look at an organization and what style of sales/marketing they will take. Fire can be made in many ways. Rubbing sticks together although novel is not efficient. Gasoline and matches is efficient but is not effective.
The key word for me based on past sales experiences is sustainability. Push marketing is an option or what i call aggressive selling. Call on ten and you will get one is the axiom that aggressive selling is all about.
All have their pros and cons as you begin to choose for your organization. The important fact is choosing. Market analysis and i mean very remedial analysis should let you know the type of selling that best suites your organization.
The human dynamic is a weird science that say that pushy/aggressive sales is bad. But the method has proven successful within certain paradigms. But i sense that this has to do with desensitization of the experience. The more we are exposed, what was push is now normal. We look past the marketing style to the product or service.
Products and services of yesteryear were competitive style marketing, I am better than brand X. We have now evolved into experiential marketing. We create an environment that people want/lust to participate in and then sell them what they need to participate. Microsoft was a genius company. They created an environment that several other entities could play in but they owned the park. People visiting the park became habituated and now the environment was established as fundamental to their life.21/10/2017 #1 Ali 🐝 Anani, Brand Ambassador @beBeebut not to the fact of someone telling them what to do and what not to do- this quote from your buzz @Proma 🐝 Nautiyal is spot on. People don't like to be pushed. Your buzz is on the same theme of my last buzz on beBee. Same results, but with different approaches.
- Producer19/10/2017Lopsided Thinking in Marketing and SalesYou need to raise the bar by first drawing awareness to whatever you intend to market, get people interested in it, and then intensify interest to desire so that people may act and purchase your product. You need creative ideas to shorten the...
Comments25/10/2017 #24 Ali 🐝 Anani, Brand Ambassador @beBee#23 Landmark comment this is @Sara Jacobovici. You beautifully summarized the buzz and the discussions. The key line for me is "You know what products or services you are selling, the customer doesn't. It's as simple as that". And yet we tend to forget simple facts. Is it because of our tendency to take them for granted? Is it due to our habit of seeing simple facts as given? Sometimes the simple turns into the most complex.25/10/2017 #23 Sara JacoboviciGreat topic and discussion @Ali 🐝 Anani, Brand Ambassador @beBee. And it's good to be back to not only being able to read your posts but participate in the dynamic discussions your posts generate. My humble contribution would be to look at the "cracks" that exists in any model. Creating a model or framework is necessary to enable us to organize and see the necessary parts of the whole. What occurs though as the natural process of this need is that there are cracks or gaps between the parts. This is what the customer experiences. We may grasp or understand what we are doing and why, but this process occurred unilaterally, away from the customer. The customer will not get it unless we simply, as your readers suggest, speak simply (not down) to the needs or expectations of the customer. You know what products or services you are selling, the customer doesn't. It's as simple as that. Start with, as @Edward Lewellen (#3) suggests, the results. That will lead to the potential that @Jerry Fletcher's (#8) process describes of building trust. Thank you Dr. Ali for allowing me to be part of a dynamic exchange.23/10/2017 #21 Harvey Lloyd#19 @Ali 🐝 Anani, Brand Ambassador @beBee yes for many years i experienced my own growth in developing customers. Initially i thought the weight of facts, outcomes and the integrity of a product or service would stand on its own. The masses purchase based on many non scientific reasons. Reasons that can only be quantified in mystical/spiritual methodology. I use the word quantified very loosely here.
Two thoughts within @CityVP 🐝 Manjit comment. One, i find it quite interesting that in a growing majority we cling to evolutionary constructs yet in marketing we market to the spiritual or "feelings" paradigm. Ran across a definition of a seerer during the 500bc era. A seerer was then, a person who could distinguish between the material world and spiritual world. Then i read the comment of Bee Manjit. I believe this is the line that we are discussing.
I would concur with the comment and its discussion about consumers and their attempts to live in both worlds. I believe what we see today in the social arena is caused by our inability to sort out either world as they are incongruent. Caesar's world is to be lived in from a spiritual perspective. Cognitive dissonance comes from balancing one world view with the other. To use a metaphor you would be proud of, Caesar's world is oil and i am water. (I need not discuss this as i know you Dr. Ali are now considering all of the "emulsive" thoughts.) I float upon the oil as permitted within my own spiritual paradigm. One must choose.22/10/2017 #20 Ali 🐝 Anani, Brand Ambassador @beBee#19 @CityVP 🐝 Manjit I find it always difficult to comment on your comments. This one is a story on its own. I loved it. You raise a hugely interesting, but largely forgotten basic fact. It is offering a great prkoduct to the unworthy. Yes as this degrades the product. I wonder if @Harvey Lloyd has experienced this. For me yes and it is degrading seeing a product in the shsky hands.22/10/2017 #19 CityVP 🐝 ManjitMarketing is predicated on a market of dumbed down customers which informs current educational strategies. This is why simple messages work in marketing, because we create a society of simple people. This is born out in movies like Glen Garry Glenn Ross when they show how AIDA is more likely to be used in the world of blood and guts selling.
AIDA at the Simple Crude Level of Industrial Age Selling
Cynefin is an elegant and wonderfully constructed bit of thinking on the part of Snowden and it applies to sales situation that are not based on the meat and potato majority of simple messages. Of course we all want a more sophisticated and educated populous but Cynefin is a Lamborghini when the majority of sales situation calls for a Hyundai.
Snowden's framework is worthy of the intelligent man but the intelligent men recognizes the Biblical line
"Don't give that which is holy to the dogs, neither throw. your pearls before the pigs, lest perhaps they trample. them under their feet, and turn and tear you to pieces. Matthew 7:6
Since I care about elegance and great minds I will spare myself of the tyranny of mass marketing and that is both an elitist choice and an opting out of that part of society where lots of money is made. So long as we have educated barbarians our markets will be ruled by 30 second adverts and 8 second attention - and that is the reality also shown in crude movies.21/10/2017 #18 Ali 🐝 Anani, Brand Ambassador @beBee#17 yes and it is the balance of choices not too many and not too few. However; it is a dynamic balance and not a static one. So, I agree with you @Franci🐝Eugenia Hoffman, beBee Brand Ambassador View more#17 yes and it is the balance of choices not too many and not too few. However; it is a dynamic balance and not a static one. So, I agree with you @Franci🐝Eugenia Hoffman, beBee Brand Ambassador for thr need to test the market repeatedly. Close21/10/2017 #17 Franci🐝Eugenia Hoffman, beBee Brand Ambassador#16 Yes, too few choices can be harmful to a business. Some consumers appreciate options as it saves them from having to go elsewhere to find their product. Plus, other options can be enticing and draw new customers. It can be a catch 22 between too many options and not enough, thus the reason for testing the market before putting your toe in the water. :)21/10/2017 #16 Ali 🐝 Anani, Brand Ambassador @beBee#15 thank you @Franci🐝Eugenia Hoffman, beBee Brand Ambassador for you assuring comment. Somehow you remind me this idea of avoiding creating too many choices and its extension to persuation. I may look at this as sort of selling my ideas and beliefs. Would zI like any body to impose tbhem on me? No, js my answer. So is given one choice instead of many. Too few choices can also be harmful to the health of our business.21/10/2017 #15 Franci🐝Eugenia Hoffman, beBee Brand AmbassadorSometimes too many options confuse the original intent. Banks and insurance companies should stick with their basics and continue to improve on those areas rather than branch out in directions that tend to stray from their original product. Your comment "It is simplicity that may lead to successful selling " is spot on.20/10/2017 #13 Jean L. Serio CPC, CeMAIn todays competitive world it's best to develop a product, or business, which serves a niche. From there you market your niche product to your unique audience. To overcome the issue of offering too much and confusing customers, it's smart to 'niche down'. Meaning creating products which are helpful to your original product, which add to it's ease of use, for example. Thanks for another valuable post, Ali.20/10/2017 #12 Ali 🐝 Anani, Brand Ambassador @beBee#9 you are observant @Lisa 🐝 Gallagher. Yes, sterssing self and the customer is not the way to sell. In fact it is an assured way not to sell. Besides, going into technical details violates two simple facts. First it does not answer what is in it for me? Second, people buy holes and not drills. And third acttually people don't like to deal with people who try to force them to take decisions.
It is simplicity that may lead to successful selling20/10/2017 #11 Ali 🐝 Anani, Brand Ambassador @beBee#8 @Jerry Fletcher- this is a great comment and is like a read map. I often say that sales and marketing are like my eyes. One eye is short-sighted while the other is long-sighted. The first eye is my marketing eye and the short-ranged one is my sales eye. I recalled this because of what you wrote "Too often, marketing professionals get too close to their own ideas to see the differences and how the audience is reacting". I love this and agree fully with you.20/10/2017 #9 Lisa 🐝 Gallagher#4 Someone close to me used to work for Salesforce and their name fits them well. They are so sales driven, they burn out their employees/teams and expect them to keep pushing until they close the deal. Sadly, they lose clients with because they are relentless. They also lose good employees due to a high burn out rate. Simple is much better and so is trying to close a deal that works for the client as well- it's a compromise of sorts, it must be a win/win for both the client and the company who is selling a product. Great info graphics @Ali 🐝 Anani, Brand Ambassador @beBee19/10/2017 #8 Jerry FletcherAli, Marketing and sales are two different things. Yes they occur within the context of someone moving from prospect to customer but the same models do not apply at the level of sophistication you are addressing. The AIDA model was developed in the direct marketing arena which is one of the few places where sales and marketing are attempted at the same time. Today, online marketing is taking on those aspects. Marketing is about knowing and understanding the needs, wants and desires of a target audience (the market) which, in simplest terms, has not yet purchased the product. Sales is about moving an individual that has been drawn in by marketing to make the purchase.
Too often, marketing professionals get too close to their own ideas to see the differences and how the audience is reacting. The process of each sale is different based primarily on price/value. People use less logic on the purchase of a candy bar than a new car. But, the emotional input into both sales may be equivalent. It all comes down to trust. Which brand marketing do you trust? Which option is clearly the one that matches your situation? Which solution solves your problem? Which sales person or process do you trust? Often it is the why of a product or service that is the differentiator. That's because we inherently trust those that can tell us the reason for a product/service's existence especially if there is an emotional connection to our situation.19/10/2017 #7 Harvey Lloyd#6 In most cases sales are in front of someone who has a need. The very first question they are asking is, can you fill the need? Technical detail don't answer the question, they merely obfuscate your answer in such a haystack it can't be found.
Yes anyone who has been involved in any sales knows that new customers are like courting. There are phases of development. The initial phases are asking some big questions that details cannot answer. When the engineering questions begin by the customer you have now rounded second base. Home Run is still a ways a away, but if the details show up on the run to first base, (First Date), go ahead and run to the bullpen, because you OUT.
Great post and brings back some memories of the old days. Cherished, but not missed.19/10/2017 #6 Ali 🐝 Anani, Brand Ambassador @beBee#4 together your comment @Harvey Lloyd with that of @Edward Lewellen make a great buzz. Yes as people by delight and not pain. Your advise to keep salesforce away from technical teams is an awesome one. I found it useful thst the salesforce should try first to sell inhouse to ordinary staff. Who would buy pain? The pain of technical details will lead to failure.19/10/2017 #5 Ali 🐝 Anani, Brand Ambassador @beBee#3 this is is what I call a prfect example ear @Edward Lewellen. You are write and we complicate things by selling what we know rather what the customer needs. Or, we use technical descriptions to put the cuser off.
In writing my buzzes I observed that the sjimpler they are, the more viewership they get. People are impatient with complications.
- Producer12/10/2017Give it Away for Free: One Secret To Success Why on earth would I say give it away for free is a secret to success? Because apparently today, I am the odd man out. Not really. Here's why. Once we humans got over the shiny object internet syndrome, (say twenty-five years ago) we were left...
Comments13/10/2017 #7 Phil FriedmanGood solid advice, @Charlene Norman, not the usual SMBS.
I personally always include a couple of context related tips in any presentation I give to a prospect. Of course, if I don't get the contract, those tips end up being free information. But I do that to demonstrate authenticity and expertise.
What I recommend, however, is to never provide a complete plan, even when a prospective client asks for it as a condition for being considered -- because 80% of the job is knowing from experience what to do. Too often, a demand to see a complete plan is the precursor to the prospect taking the plan and giving it to someone who promises to execute it for much less than you would charge. Always false economy, but usually by the time the prospect realizes that, it's too late -- for everybody involved.
But it's always, win some, lose some. And if you can't handle that, you should not be an independent consultant.
Some related thoughts: https://www.bebee.com/producer/@friedman-phil/tips-for-successful-consulting13/10/2017 #5 Charlene Norman#4 Ah @Wayne Yoshida, I used to agree. Not being thanked was so bloody awful I blame the lack of manners on the rise of technology. More technology means less time means less civility means more me time means less manners. Very simple and so very sad. A small part of a much bigger picture. One that I am now spending gobs of time writing about these days in my second book. LOL. Frankly, I gave up worrying about manners years ago. I am ecstatic when I see the the ideas still stick and continue to be passed along. Because nuggets are always worth their weight in gold. With or without thanks.
Hey, thanks for reading and noticing!13/10/2017 #4 Wayne YoshidaThank you, @Charlene Norman! I have a similar tactic, but now I need to mix in some stuff that is not for free -- thank you for explaining that missing part on the way I've been doing stuff. And my observations are similar to yours - the worst one is the part about not getting thanked. What happened to old fashioned courtesy? What happened to manners?
And the plumbing example is exactly right. I can and do things using the Internet for information and guidance, and at The Office I am famous for telling people to go Google something. But let's get practical -- sometimes I have to get an experienced expert to un-do what I tried to do, and get something done correctly. . . . I do have some great success stories - like my washing machine story, and I like to think that the struggle is part of getting the experience needed to do it again when needed.
- Producer07/10/2017The Art Of Fishing Where The Fish AreOne of the things that you pick up if you have made it your business to not just participate in social media, but to really get down to what it’s all about, is a sense of perspective.First of all, you learn that this is a community. You put your...
Comments09/10/2017 #11 Jim Murray#10 Nobody's arguing that social media isn't a great place to exchange information and inside. Why do you think I stick around? What I'm saying is that it's not a place where service professionals can really consider as a great opportunity to get business. Thanks for the comment, I think. I'm not quite sure I got the whole of it.09/10/2017 #10 AnonymousNaked truth about social media and networks? Nah, for me. First of all, this is the opinion of one mature marketer. Without different types of morons, including fractal morons, most of the internet places are quite boring places. Different things represent pleasure for different people. I certainly think that any kind of generalization is not good, if not rather dangerous. All the rest, seems like not enough to explain the complex structure of the effective networking experience. Those who know, unfortunately rarely have a need to practice a knowledge transfer without some kind of compensation (money, profit, fame, reputation, vanity, spiritual exhibitionism, self-promotion…). Luckily, there are people on social media for whom knowledge exchange is a pure pleasure or a necessary challenge. I think this is the greatest value of social media. Connections. Food for thought. Thanks @Jim Murray, my friend.07/10/2017 #7 Jim Murray#5 They can denigrate it all they want. I'm happy to sing its praises if they have any actual results to show me. Trouble is I don;'t think they do. I have been slammin' on this shit for years with nearly no rational resistance. In the words of the other woman I love...."People don't really have much of a clue how to sell themselves."07/10/2017 #5 Phil Friedman#4 That is, in itself, a very clear statement. And I agree that you keep the distinctions clear. My gut tells me some people will think you are denigrating "social marketing and social selling." I could be wrong. The comments to come in will tell the tale, eh? (Thought I'd close by speaking Canadian.) Cheers!07/10/2017 #4 Jim Murray#2 Sorry Phil. I'm not sure I see your point. I never use 'marketing' in conjunction with Bullet Proof Consulting, In the signature I qualify that word by linking it with communications, and in the last paragraph I am referring to our marketing strategy meaning the strategy we are using to move our business forward. If there's any confusion about that, it's not for lack of trying to be as clear as possible. Cheers, jim07/10/2017 #2 Phil FriedmanJim, to a great extent I agree with you. But my concern is that you will engender by what you've written here a massive (what I call a) category error. That is, you are talking about your and Charlene's marketing of Marketing Consulting services, whereas many people reading this will, I predict, confuse that with marketing the goods and services produced by your clients.
The two are not only different, they are at a different "level". As you know, I provide two distinct forms of consulting to my clients (not necessarily at the same time): 1) technical and business consulting in the field of yacht building, and 2) more general small-business consulting in operations and management.
I use social media non-exclusively to attract the notice of prospective clients and develop the opportunities to market my services to such prospects, on a one-on-one basis similar to what you describe here. In fact, precisely this scenario occurred just recently and I am, as we speak, talking to the manufacturer of a new marine product about my developing and directing a program to introduce it and develop a system of distribution for it in the North American market.
But understand that, if we come to terms, and I go forward with the project, the marketing that I will be doing will NOT take exactly the same form as the marketing I do on my own behalf. And it may include a significant component of direct product marketing and sales via social media as well as in the general online marketplace. This is because B2C marketing a relatively small-price-tag product is NOT the same as the B2B marketing of professional services.
Not saying in any way that you and Charlene confuse the two, only that I think a number of your readers are going to -- unless you remind them specifically not to. Good piece. Thanks and cheers!07/10/2017 #1 Joel AndersonInteresting insights. I think my problem so far is that I have looked at things from the intersection of my left and right brains. I am not sure that I have mastered the synaptic bridging effect between the two but continue on I will. As I read this, It made me think of my day yesterday. This has been a bad year and I have kind of mentally shut down of late. Yesterday, for the first time in awhile on the way to work and in my casual business work attire, I stood on a cement wall casting my line into the river. In the past I have found I irritate the old timers for showing up looking like a wanna be fisherman dressed in business clothes. Yesterday was somewhat refreshing in an abby normal kind of way. With each cast I caught a fish. The old timers, still standing there muttering under their breath as they just stood there not catching anything. About ten minutes later I picked up my gear and started walking to my truck. One old timer, spat his chaw out and said, where the heck are you going? I said, I got to go to work. Son of a beach, son of a beach he muttered. I have been here two hours and haven't caught a darn thing. You show up lookin all hoity toity and catch 8 fish and leave. Son of a beach. For the first time in a long time I started the day out with a chuckle and grin. Thanks for some great lessons in perspective.
- Producer08/08/2017Will Voice Search Bring an End to SEO?Short answer: It probably won’t. SEO like any other phenomenon is evolving. Yet evolution often isn’t necessarily disruptive but rather constructive. The new web that is sprouting up with voice search got built upon the traditional web, which...
Comments04/09/2017 #2 CityVP 🐝 ManjitHi Gennaro, just accepted your connection request and I have already looked at the marvelous quality of your buzzes, so I am really pleased to see this. I look forward to future interactions. Love the video about Personal Assistant Search Optimization. I have followed up on this introduction to PASO here and having read that I can see why you are so excited about this, as much as this [PASO] is absolutely new to me.
Welcome to bebee, you are a great addition to the hexagonal mindspace here (note not the "hive mind" - because I have never recommend group-think).
- Producer27/08/2017LAS RELACIONES SON UN FACTOR CLAVE PARA TU MARCAComenzamos a Calentar Motores para el Comienzo del Año. Estamos Fuertes, y Vamos a Comenzar con FUERZA. Este Producer se debe a uno que nos regaló Maite Barroso Del Cerro que podéis leer aquí Que se titula "Emprendedores: Fórmula para el Éxito: El...
Comments25/10/2017 #62 Yolanda Ávila MárquezEstimado Sr. Carballo....Hay una frase que no me canso de citar de Steven Covey con la que estoy totalmente de acuerdo:
'La tecnología reinventará los negocios pero la clave del éxito seguirán siendo las relaciones humanas'
A las personas, hay que tratarla a todas con respeto, sinceridad y honestidad, sea cual sea la relación que mantengas con ellas.
Algo que echo mucho en falta es la falta de límites adecuados en las relaciones. Hay que saber estar en cualquier lugar y con cualquier persona teniendo siempre presente la intención u objetivo de dicha interacción. Y si no interesa, hay que ser sincero y no interactuar, sencillamente. Cada uno a lo suyo.
Y estoy de acuerdo en que es una falta de madurez (que denota falta de liderazgo) mirar con suspicacia a profesionales y empresas que se dediquen a lo mismo que tú. En Kaizen Proyectos no creemos en la competencia https://goo.gl/DtirMR02/09/2017 #60 Ana OvalExcelente artículo... @Jorge 🐝 Carballo Pérez Estoy de acuerdo en que una empresa, marca o producto, si no tiene presencia en internet y en las redes sociales, es como si no existiera. Incluso estando en internet y en las redes sociales, no significa que la cosa vaya sola. Para que la cosa vaya, viento en popa y a toda vela... hace falta emplear muchísimo tiempo, para dar a conocer lo que haces y atender a tus seguidores o a realizar nuevas relaciones. Además, de saber cómo hacerlo. Ya que las redes sociales son todo un mundo a descubrir... Aunque las grandes empresas, lo tienen más fácil, ya que pagando a un profesional que se dedique a ello, el factor tiempo, ya no les resulta un handicap. Bss31/08/2017 #56 Raúl 🐝 Herrero AcinasCreo @Jorge 🐝 Carballo Pérez que lo comenté con @Vega 🐝 Gómez Hernández y @Carmen 🐝 Juanes Luis en Salamanca, estoy muy en tu línea, ahora existen dos mundos paralelos, el virtual y el real como definimos, y muchos palabros como bien dices que reflejan lo mismo de antes ( el refranero ), las reglas para mí son las mismas, debes de ser buena gente, buen profesional, colaborar, apoyar. Mantener las normas de educación, las cosas bien hechas, bien hechas están. Cuidar tu reputación, las personas con las que te rodeas.... en ambas vidas es esencial. La marca personal ya existía en mi barrio, yo procuraba que la gente me quisiera y hablara bien de mi 😉. Como dice @Mamen 🐝 Delgado, tienes material para un libro jjjj
- Producer14/12/2016What's Keeping You from Entrepreneurial Success?Two years ago I decided to become an entrepreneur and I was thinking about a few reasons why I didn't do it sooner and some of the obstacles I faced so far.I've been helping other entrepreneurs with Social Media strategies and noticed some of the...
Comments24/08/2017 #21 CityVP 🐝 ManjitThe irony is that an entrepreneur in a 9-to-5 mindset company can be a disaster and an entrepreneur who has managed to grow a company that transforms into a 9-to-5 mindset company, has the choice to start a new company or hire a bright minded and dynamic CEO or transform into a leader. We spend too much time venerating entrepreneurs and innovators, but don't consider how much tension they create if they appear and begin to change the way business is done. Good buzz regarding qualities that can be attributed to an entrepreneur. Ultimately in creating something with a sense of ownership, the challenge is keeping that sense fresh and relevant as on-going growth and scale.15/12/2016 #14 Lisa 🐝 GallagherGreat tips and observations @Adel de Meyer. My husband has been in business for himself for almost 14 years now. Through failures which happen to everyone he's learned and it motivates him to re-prioritize. If a person's ego is too large they will miss opportunities, so the ego must stay in check. Thanks, this is great info for those who are just beginning or are second guessing themselves.15/12/2016 #13 Sushmita JainThe road to success as an entrepreneur has enough barriers as it is. Don't let bad habits or bad people make it more difficult. Clean up your act and clean up your life.
Well summed up, cleaning up can surely help.
I understand it very well, thanks for sharing will be sharing it ahead! ☺14/12/2016 #10 Asesh Datta@Adel de Meyer. Thanks for the interesting post. Entrepreneurial success is not only what you have listed, but an attitude to 'start up' and be passionate about that. Today's entrepreneur do not need manpower as a board member but an all rounder to understand the business process with a concept. With the use of digitization our 'walk the walk' has become at the speed of light and still there are barriers and hurdles. Start up failures are more than the successes. Why and want went wrong? May be capital and preparedness before launch. Thanks and reagrds14/12/2016 #9 Renée 🐝 Cormier#1 When you have a resistant spouse, you need to find a supportive business partner. Not everyone has the courage and strength to be an entrepreneur, but all spouses like to eat, so find someone who complements your skill set and strengths and who fuels your ambition. That should help. @Graham🐝 Edwards you will like this post.
- Producer18/08/2017The Little Sales Team That CouldDo you feel sometimes like you’re a hamster running on a wheel and never seeming to be able to get anywhere with your sales team? It’s exhausting, isn’t it? That feeling of not being able to meet your sales goals, let alone exceed them. Sometimes...
Comments18/08/2017 #3 CityVP 🐝 Manjit#2 It is indeed horrible to deal with people like that but the art of moving on sometimes involves coming to terms with sunk costs, as painful as that reality is, moving on is tough when there is money on the table but by all accounts here removing the toxic relationship is the opportunity value.
Opportunity here is a health factor and their is no price on good health, you had your own scare so you know more than most the value of a healthier future.
Memory wants us to remember the bad experience, but presence means a fresh start and judging new relationships with fresh eyes. You know what it is you achieved and that isn't ever taken away. We can even have compassion for people who don't realize their flaws and their attempts to control others. That is the last thing they will get from us as we move on with our life.18/08/2017 #2 Edward Lewellen#1 Thank you for your wonderful addition to the post, @CityVP 🐝 Manjit! In fact, I didn't tell the whole story as it relates to your comment. After the great accomplishments with this sales team, I was terminated. The CEO and CFO told me that they weren't going to pay me the commissions (about $25,000) owed to me for the turnaround and were letting me go because, "We feel that what was accomplished was the culmination of our work before you arrived. This couldn't have been because of you".18/08/2017 #1 CityVP 🐝 ManjitThis is at the heart of turnaround stories we read that become best sellers. The tougher challenge is taking a good team and moving it to great. The buzz is a great pointer that many run-of-the-mill organizations do operate in survival mode and fight/flight mode and for me that is a very draining kind of space to be in. In many cases after a turnaround, moving on usually results in temporary blip, as old habits return and there is nothing more unsatisfying then being part of something that was unsustainable once a bright leader has gone. More often than not, any bright leader who effects such a turnaround is then moved to a "better" area of the business. The thinking here is sound but it also needs to be sustainable without us.
- 16/08/2017#GrowthHacking Your Social Media #Marketing Strategy [Infographic] #SocialMedia #SMM #DigitalMarketing #ContentMarketing
- Producer14/08/2017Architecture’s increasing role in branding and advertising by Patrick SissonThe City Cave, an installation designed by Hush for Google to help visualize the value of real-time data and advanced technology. Experiential design firms need cool spaces to sell brands. Architects make it happen The principal of a firm...
Comments14/08/2017 #1 CityVP 🐝 ManjitThis buzz represents my first foray into discovering what Experential Design is, so even the abbreviation XD is new to me, though I am sure as I look into this more, I will soon be talking XD in the same manner I am becoming acquainted with UX. Experience definitely is an interesting evolution of 21st Century marketing and the interface between technologists and architects to relate to experiences is interesting. It also marks how far architects have come from the days of modelling architecture without any reference to human scale or experience. It is a far cry from designing the projects in Chicago. This is a very interesting and developing area of design.
- Producer27/07/2017This Is How Entrepreneurs Can Dominate The Clock (But Most Don't)In today's market, entrepreneurs and business owners get flooded with a massive workload. Truth be told, I personally work in excess of sixty hours a week. So, unless you implement a tactical approach, things can go haywire in the blink of an...
Comments15/08/2017 #6 Claire L CardwellYet again, another great article John! I am a big fan of lists and carry notebooks around and have them all over the house in strategic places (like in my handbag, by my desk, in my studio etc. etc.) so if inspiration strikes or if I remember something I am supposed to do, I can just jot it down and add it to my to do list, or strategy list later on.28/07/2017 #4 Sara JacoboviciGreat post @John White, MBA. Your posts are always a great piece of resource to refer back to "time and again". You write, "How you approach time is the ultimate driving force to create the best outcomes for your business." For me this is the key. Not only can we benefit from the strategies you provide, we also need to be aware of our relationship with time. You write, "Manage your work, don't let it manage you." Agreed. My bias around time management is that you can't manage time, you need to mange yourself.28/07/2017 #1 David B. GrinbergThanks, John, for another excellent article filled with important insights and astute analysis. Your advice on time management skills is very timely (no pun intended), especially considering the daily information overload business people (and all people) face in today's hyper-paced mobile, digital and virtual Information Age. Thus, learning effective time management skills and techniques appears more important now than ever. Therefore, your terrific tips, if implemented, should contribute to greater employee productivity, less stress and, hopefully, a better work-life balance (integration) from the top down and the bottom up.
- 11/08/2017The Big Blue Facebook is going to get even bigger, but this time they won't just be watching us but want us to watch them with the roll-out of a new video platform WATCH that will accompany deals with media players and ultimately provide an alternative platform to You-Tube.Facebook Watch Is Company's New Plan For Online Videowww.npr.org With nearly 2 billion users, Facebook could further disrupt an online video space — and compete with YouTube and other networks for ad...
- 09/08/2017AI is a bewildering field to understand, so it makes sense to start in established areas of professional disciplines like design and marketing and see what basic apps are cooking in these fields. The reality is that the actual amount of apps now available just to marketers alone will be difficult for professional marketers themselves to keep up with, let alone trying to understand this as a part of overall business knowledgethenextweb.com While design and marketing go hand in hand and we are already aware that there are A.I.s out there capable of performing both these...
- 03/08/2017I heard about Stripe after watching a Charlie Rose interview with Patrick Collison, one of the two founders (brothers). They want to grow the GDP of the Internet, have a valuation of Stripe at 9.2 Billion and Patrick Collison is probably the smartest and sharpest dude I have recently come across. Payments is a hard market but they are off to a good start with leading tech companies including Facebook and Amazon. .How Two 20-Somethings From Ireland Built a $9.2 Billion Companywww.bloomberg.com Half of Americans who bought something online in the past year did so, probably unknowingly, via...
- 13/11/2016People offering a content marketing toolkit usually want name, email and even work contact information, but Jodi Harris over at the Content Marketing Institute provides it in a blog format, no fuss, all great info. It includes 23 checklists, templates and guides - and as a person who sometimes winces at some forms of content marketing - she gets my personal respect and appreciation for being so open and intelligent.2016 Content Marketing Toolkit: 23 Checklists, Templates, and Guidescontentmarketinginstitute.com Check out this content marketing DIY toolkit of checklists, templates, and resources, to achieve greater success. – Content Marketing...
Comments13/11/2016 #1 CityVP 🐝 ManjitContent Marketing Institute Twitter account is https://twitter.com/cmicontent
My Twitter account @societymanjit is so out-of-date I have yet to update these new sources and reconfigure that. The changes I have to make show how quickly social media strategies are moving and changing. Such are the number of changes I am probably looking at the beginning of the New Year before I have updated my account, and thus make it useful again for my own learning journey.
- 28/12/2016@Jan 🐝 Barbosa 🐝 and 20 other digital professionals shared their tip in my latest blog post about digital marketing in 2017. 😀 Enjoy reading and feel free to pin, tweet, beBee or Instagram any of the quotes.How Smart Marketers Are Preparing for 2017 with 21 Experts Tipsblog.scraawl.com Content will always be the cornerstone of many online marketing strategies whether it's search engine optimization, social media marketing, email marketing, or paid advertising. None of these strategies will succeed without the development of...
Comments28/12/2016 #3 CityVP 🐝 ManjitWhat is of interest to me is that as social media evolves there is a whole slew of new faces and views that arrive with this evolution, and this link features those.
As a non-social media person it is important for me to understand what those evolutions are in Social Media. Content marketing as it started out has had its detractors, but I think it is foolish to write content marketing off for the simple reason that each year brings a whole new way of seeing digital media - and there is a kind of Moore's Law to the development of this media, which actually makes it that much more tough to separate wheat from chaff.
That is my own problem to deal with for I am the master of my own attention. This is my social media education, and as I revamp my twitter account - I will eventually begin observe new voices as I retire old voices.
This is how I am looking at this blog, because I see sparks in it that foster the curiosity I invest in my own orange learning journey. New media as a form of anthropology does present an interesting kind of education that requires diligence and discernment on my part - two skills which in themselves are worth inculcating.
- 03/01/2017INFOGRAPHIC FROM D CUSTOM
Content Layering Through the Buying Cycleblog.thecontentcouncil.org
- 08/02/2017Hello All! Hope you are Doing good! Want to share a nice Article with all of you- Top 8 Guerrilla Marketing Strategies to Follow for Attracting Customers http://bit.ly/2kRF7cu
Comments08/02/2017 #1 CityVP 🐝 ManjitHi Rinki,
Welcome to beBee - I have already acknowledged Dehadrun today here
Return to the Foothills of Dehadrun
My modus operandi at beBee is my own personal learning journey, and not as marketing or social or whatever reason people have for using social networks. beBee is for me a hub of my own learning network and so I am a free agent of the virtual universe and whatever intrigues me or I want to learn more about is my whim and personal choice. So it is I wrote about the hour I had seen not one person but three people from Dehadrun and I am much the wiser for having done so.
- Producer15/04/2017The Connected CustomerIt’s highly unlikely Ennion awoke that morning 2,000 years ago with the determined zeal to be game-changer. Little did he expect, that today’s marketing gurus would celebrate him as the world’s First Brand Manager.More likely, the ancient Roman...
Comments19/04/2017 #11 Savvy RajGreat insights on human behaviour and its impacts on marketing continuum in the age of ever Savvy customer. Appreciate the amalgamation in the integration towords a greater humane connect.... a subject close to my heart .Thank you@Ali 🐝 Anani, Brand Ambassador @beBee View moreGreat insights on human behaviour and its impacts on marketing continuum in the age of ever Savvy customer. Appreciate the amalgamation in the integration towords a greater humane connect.... a subject close to my heart .Thank you@Ali 🐝 Anani, Brand Ambassador @beBee for bringing me to this very relevant buzz . Close15/04/2017 #6 CityVP 🐝 ManjitMy starting point is the human being, the human being who happens to be a customer, the human being who happens to be an employee, the human being who happens to be a leader. For Marshall McLuhan, what people forget is that his work served as a warning to human beings about the effects of being extended in the electronic age.
The buzz "The Connected Customer" is great, it is rich with detail and perspective and the central focus of it is the changing dynamic and power that customers can wield. If this created a greater humility in how marketers view human beings, so far I don't see it. Instead I see the very warning McLuhan laid out and how our nervous system is being extended and how data scientists and neuroscientists etc coupled with technologists provide this arsenal of big data and invasive means of cutting through privacy, to the point where it is hard to argue with Mark Zuckerberg that there is essentially no privacy.
The connected customer is a reality and it is a reality we should all take seriously because network intelligence needs to be understood, but so does McLuhan's warning otherwise we turn McLuhan into what Wired turned him into, the High Priest of the new Global Village. McLuhan did not intend the word "Global Village" to have a positive connotation and this is where the most ironic media is his appearance with Woody Allen and this clip is priceless :-)
Woody Allen featuring Marshall McLuhan
Once we understand network intelligence and the effects of the extended nervous system - suddenly I become a human being again and when I am cognoscente of that I become the very kind of customers that traditional marketers should rightly fear :-)15/04/2017 #3 🐝 Fatima G. Williams@Ari Kopoulos This is an excellent buzz on the connected customer. Being in the customer service industry, I've always worked with customer's by putting myself in their shoes and treating them as humans and not as numbers.
The information you share on the study and your reflections throw alot of light on engaged employee being vital to enriching the customer experience. Social media/technology has brought has closer to the customer than never before an opportunity to understand our customer's need and vice versa. Thank you @Ali 🐝 Anani, Brand Ambassador @beBeeanani for tagging me to this discussion.15/04/2017 #2 Ali 🐝 Anani, Brand Ambassador @beBee@Ari Kopoulos- I surely shall visit this buzz repeatedly because it is worthy, The title attracted my eye because it relates very strongly with my last buzz here on Friction of Ideas:
I surely would love your comment on my buzz and you shall find that in it I offer a wave starting first with CONNECT with your customer. @Savvy Raj wrote almost on same topic in her buzz "https://www.bebee.com/producer/@savvy-raj/wisdom-of-change". In her Wisdom of Change Savvy has some challenging perspectives. There is also one more challenge for her as you wrote ARi in your buzz "Savvy Customers Expect Made-to-Measure Sales Experiences".
I invite @🐝 Fatima G. Williams, who also wrote a buzz with similar challenging idea to engage in this discussion. Her buss: Don't try to micro Manage yourself
is a sure joy to read. This urges me to invite also @CityVP 🐝 Manjit to the "discussion meal"
I enjoyed reading this buzz immensely.
- Producer01/05/2017How to Break Out of the Category and Take Control of Your Company’s ImagePhoto courtesy of Pixabay.com. Blog post originally featured at http://www.whatsthewordinc.com/blog/these-5-practices-will-change-the-way-clients-see-your-business.In today’s blink-of-an-eye society, category is king. It’s only natural—human beings...
Comments11/07/2017 #1 CityVP 🐝 ManjitFor those people who have companies, it is the company's image that is paramount. There is the very small world of personal branding which comes with the perils of fame, living off name only and the cult of personality - but branding your company is the bigger picture view. It means that people identify the value of the service you offer rather than you being permanently imprisoned by the brand. This is a view of brand that I totally endorse. Thank you for finding me on beBee Whitney, apart from the fact that I love your name "Whitney Raver", I really look forward to seeing you among the core voices here at beBee. Great to see you here !!!
Orange Learning~ 100 buzzes
A Manjit Learning Hive Featuring :
SALES & MARKETING BUSINESS DEVELOPMENT ENTREPRENEURSHIP DEALS & NEGOTIATION
CEO of Market Manjit :
Commerce - Enterprise - Offer
Hives mapped per Spectraneuron Release #54 - 12th August 2017
SALES & MARKETING BUSINESS DEVELOPMENT ENTREPRENEURSHIP DEALS & NEGOTIATION
CEO of Market Manjit :
Commerce - Enterprise - Offer
Hives mapped per Spectraneuron Release #54 - 12th August 2017